Brand Persona
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Copywriting Copywriting is essential part of communication to small and large audiences. It is important to reserve consistency in tone of voice and structure. It is the act of writing marketing and other promotional materials for various channels. The tone of voice for copywriting should be proper and formal, however, keeping things slightly casual will reduce confusion and increase efficiency. Avoid vague or complicated sentences. The copywriter tells a story about the company, upcoming events, or important news concisely, considering the busy schedules of our customers. Copywriting is essential part of communication to small and large audiences. It is important to reserve consistency in tone of voice and structure. It is the act of writing marketing and other promotional materials for various channels.
Language and Grammar Our customers expect Iliyard to demonstrate high standards of both English and Georgian. Texts detail rules of spelling, punctuation and grammar. Fluent English will attract the international society. Brand Book of Iliyard
