H
REAC $24BILLION
AUTOREPAIRMEN
LATINO MARKET*
Attn. Media Buyer: Advertising Opportunities for Auto Part Industry Let us get your message out to the fastest growing segment of the U.S. population - the Hispanic market. Since Hispanics enjoy taking care of their own automobiles, they would be a good market for your business to target. They spend more on car accessories than other racial groups. I would like to take this opportunity to familiarize you with our newspaper El HiSPANO, a weekly bilingual publication that is distributed in Philadelphia, Allentown, Bethlehem and Reading in PA and Camden and Trenton in NJ. We have been in circulation since 1976.
Thank you for your attention, if you need any further information, please feel free to call 484 472-6059 or eMail us, hispads@aol.com. Regards, Aaron G. Lopez or Madelyn Madary
HiSPANO
El
Latinos are energizing the U.S. Consumer Market as never before*
*One of out every six people in the U.S. claims Hispanic origen. * According to annual UGA Multicultural Economy report. Atlanta – The buying power of minority groups in the U.S. has reached new heights and continues to outpace cumulative inflation, according to the latest Multicultural Economy Report from the Selig Center for Economic Growth at the University of Georgia Terry College of Business. The rising trend in minority buying power signals an opportunity for tailored marketing, according to Jeff Humphreys, director of the Selig Center and author of the report. For example, at $1.3 trillion the 2014 Hispanic market is larger than the economy of all but 15 countries in the world.
484 472-6059
Highlights from the 2014 Multicultural Economy report are:
Hispanic Buying Power
One of out every six people in the U.S. claims Hispanic origin, making the group an economic powerhouse. The $1.3 trillion 2014 Hispanic market shows a gain of 155 percent since 2000, which is far greater gain than the 71 percent increase in non-Hispanic buying power and the 76 percent increase in overall buying power since that time. The Selig Center estimates that by 2019 Hispanics will account for 10.6 percent of total U.S. buying power.
HiSPANO
El
Serving The Community Since 1976
hispads@aol. com
More Penetration to$24BILLIONMARKET
We are addingNEW Racks
in
SUPERMARKETS
MORE ACCESSIBILITY: Just in ONE Supermarket Readers Pick More than 2,500 copies
• El HiSPANO market penetration is accomplished via
street racks located in areas where a high density of Hispanics are located and at downtown business districts.
• El HiSPANO, with New Style Racks has
larger capacity, increasing his market penetration.
el-hispano.com hispads@aol.com • 484 472-6059
New style racks with larger capacity.