This Media Kit is For You,
Dear Media Buyer/Planner
López Publications Inc. P.O. BOX 396, DREXEL HILL, PA 19026 484 472-6059 • F: 484 472-8153 • E-m: hispads@aol.com
A
TRUSTED Publication
Since 1976
January 1, 2015 Attn. Media Buyer/Marketing Director Re: DISPLAY ADVERTISING We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning and trusted newspaper in circulation for over 35 years. We would like to provide a little background on our newspaper. El HiSPANO is a bilingual newspaper, allowing you the opportunity to reach the first and second generation Hispanics along with the nonSpanish speaking population, making El HiSPANO an outstanding value for your advertising dollar. El HiSPANO circulates in the cities of: *Philadelphia, Reading, Allentown/Bethlehen, Harrisburg, Trenton, NJ and Camden, NJ (*See attached map) cities with large Hispanic populations. Our newspaper is not only distributed in the Hispanic areas of each city, but also in the downtown business area of each city allowing a wider reach of readers. Our newspaper has successfully ran print campaigns for local, regional and national clients like H&R Block, McDonald’s, Walmart, Macy’s, Blue Cross/Blue Shield and many others. If you need any additional materials or any additional information, please feel free to contact us and we will be happy to meet your needs immediately.
Print & Digital EDITIONS
Every Thursday
Sincerely, Madelyn Madary Advertising Director hispads@aol.com
AUDITED by CVC
www.el-Hispano.com Visit US...
and Lern MORE about US.
D A D O
H $24BILLION* C A E R Latino Market of
*Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
PENNSYLVANIA & SO. JERSEY ALLENTOWN
HARRISBURG
With El HiSPANO your message can reach
READING
PHILADELPHIA
TRENTON CAMDEN
the Younger Latino Market from
these seven cities in Pennsylvania
and South Jersey.
Get Your $hare!!! Call: 484 472-6059 • Click: hispads@aol.com
AUDITED by CVC
HiSPANO
El
La Voz Latina del Nuevo Milenio
Drop Shade Angel 90 Distance .05 Opacity 30
Serving The Community Since 1976
Visit:
el-hispano .com
New Style
R a ck s With More Penetration to$24BILLIONMARKET We are adding
NEW
Racks
SUPERMARKETS
in
MORE ACCESSIBILITY: Just in ONE Supermarket Readers Pick More than 2,000 copies
• El HiSPANO market penetration is accomplished via
street racks located in areas where a high density of Hispanics are located and at downtown business districts.
• El HiSPANO, with New Style Racks has
larger capacity, increasing his market penetration.
el-hispano.com hispads@aol.com • 484 472-6059
New style racks with larger capacity.
8
Reasons toadvertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC
O
Symbol of
Trust
#2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Entertainment, Arts & Culture, Sports, Health, Business, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol .com 484 472-6059 el-hispano.com
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Philadelphia, Camden, NJ & Trenton, NJ, Allentown/ Bethlehem, Reading and Harrisburg, #7 More Colorful: All pages on full color graphics. 50% less on 4C price. #8 Ready to help: We are ready to provide you with any assistance or materials needed via email or telephone 484 472-6059 any time of day.
WISH
2015 Special Editions
YOUR Good opportunity for Public Relations
CLIENTS:
H A P P Y H H O L I D a Y s
HOLIDAY EDITION
RELEASE DATE
YOUR Special Opportunity
Education Edition Martin Luther King Valentine's Day President's Day Ash Wednesday Edition Benito Juarez Palm Sunday Easter Sunday/PASCUAS
Jan. 1, 2015 Jan. 15, 2015 Feb. 12, 2015 Feb. 19, 2015 Feb. 19, 2015 Mar. 20, 2015 March 26, 2015 April. 2, 2015
EARTH DAY
April 22, 2015
Cinco de Mayo Mother's Day Armed Forces Memorial Day
April 30, 2015 May 7, 2015 May 14, 2015 May 21, 2015
Father's Day San Juan Bautista Parade
June 18, 2015 June 19, 2015
Independence Day Allentown's P. Rican Parade Education Guide
July 2, 2015 July 16, 2015 July 23, 2015
Education Labor Day
August 6, 2015 September 3, 2015
All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week Election Day Veteran's Day CONTINUING Education
September 15, October 15 September 10 & 17 2015 September 10, 2015 September 24 & 30, 20145 October 29, 2015 November 6, 2015 November 12, 2015
Thanksgiving Day
November 26, 2015
Guadalupe Virgen Christmas Day New Year's Day Three King Day
December December December December
10, 24, 31, 31,
17, 2015 2015 2015 2015
SPECIFICATIONS 32-L
(R 7/1/2014)
PHILADELPHIA, ALLENTOWN, BETHLEHEM, READING, HARRISBURG, CAMDEN, NJ. AND TRENTON, NJ:
Effective January 1, 2015
FOR RATES CALL: 484 472-6059, hispads@aol.com
COLOR: B/W & 1 COLOR , B/W & 2 colors. FOUR COLOR on ALL pages (you must provide your ad and sent electronically in pdf format) PRE-PRINTED INSERTS: 2 pages, 4 pages, 6 pages, 8 pages, 10 pages, 12 pages, 14 pages, 16 pages, 18 pages, for every page extra is .50 charge. DELIVERY: MUST BE IN BOXES. DELIVERY HOURS: Call before delivery MECHANICAL REQUIREMENTS: (Offset printing process, 85% Halftones) Tabloid size. 5 columns per page: 9 89 X 9.89 inches deep. Full page 50 column inches 1 Col. = 1 7/8”, 2 Col. = 3 7/8”, 3 Col. = 5 7/8”, 4 Col. = 7 7/8”, 5 Column = 9 7/8. CLASSIFIED MECHANICAL REQUIREMENTS: (Translation & Typesetting fee apply for long text.) 7 columns per page: width 9.89” x 9.89”, Full page 70 Col/inches. 1 col = 1 3/8”, 2 Col = 2 7/8”, 3 Co. = 4 5/16”, 4 Co. = 5 13/16”, 5 Col = 7 5/16, 6 Col = 8 3/4”, 7 Col = 9.89”.
WEBSITE ADVERTISING REQUIREMENTS See 2nd sheet or reverse of this page.or call @ 484 472-6059, hispads@aol.com PUBLISH: Thursday CLOSING TIME: Tuesday 5 PM. ADS: sent via Email Tuesday 5 PM (PDF format). TEARSHEETS: 3 tearsheets maximum. 3 full issues. ANY FULL ISSUE EXTRA $3.00 each.
TRANSLATION Services, English to Spanish or Spanish to English. Reasonable Rates.
For more info call Aarón or Sara
hispads@aol.com • 484 472-6059 Visit our WEBSITE
el-hispano
.com
Earning The TRUST of Our Readers Since 1976
Latinos are energizing the U.S.
Consumer Market as never before*
*One of out every six people in the U.S. claims Hispanic origen. * According to annual UGA Multicultural Economy report. Atlanta – The buying power of minority groups in the U.S. has reached new heights and continues to outpace cumulative inflation, according to the latest Multicultural Economy Report from the Selig Center for Economic Growth at the University of Georgia Terry College of Business. The rising trend in minority buying power signals an opportunity for tailored marketing, according to Jeff Humphreys, director of the Selig Center and author of the report. For example, at $1.3 trillion the 2014 Hispanic market is larger than the economy of all but 15 countries in the world.
484 472-6059
Highlights from the 2014 Multicultural Economy report are:
Hispanics
One of out every six people in the U.S. claims Hispanic origin, making the group an economic powerhouse. The $1.3 trillion 2014 Hispanic market shows a gain of 155 percent since 2000, which is far greater gain than the 71 percent increase in non-Hispanic buying power and the 76 percent increase in overall buying power since that time. The Selig Center estimates that by 2019 Hispanics will account for 10.6 percent of total U.S. buying power.
HiSPANO
El
Serving The Community Since 1976
hispads@aol. com