HiSPANO
El
La Voz Latina del Nuevo Milenio
VOLUMEN XXXVI • 28 DE MARZO/3 ABRIL DE 2012 • NUMERO 13
PHILADELPHIA, CAMDEN, TRENTON, ALLENTOWN, BETHLEHEM, READING & HARRISBURG
La Raza (NCLR)
REGISTRARA Y MOVILIZARA A MILES DE LATINOS EN LAS ELECCIONES DEL 2012
Saludan al papa en la calle
M E D I A
“.. hermano, ya eres mexicano”
KIT for Media Buyer
López Publications, Inc. Publishing ElHiSPANO Since 1976
P.O. BOX 396 • DREXEL HILL, PA 19026 V: 484 472-6059 • E-m: hispads@aol.com
Established
1976
June, 2012 Attn. Buy/Planning Advertising Director Re: Advertising Information Dear Sir or Madam, We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning newspaper in circulation for over 35 years. Because El HiSPANO is a bilingual newspaper it allows you the opportunity to reach the first and second generation Hispanics along with the nonSpanish speaking population, making El HiSPANO an outstanding value for your advertising dollar. Another reason we are a good value is because we always give “added value” incentives to our advertisers eg: free full color, free pr, etc. El HiSPANO circulates in the cities of: Harrisburg, Reading, Bethlehem/ Allentown, Philadelphia, Trenton and Camden, NJ. These are cities with large Hispanic populations (with over 30-40% Hispanic population). In addition, El Hispano is not only distributed in the Hispanic areas of each city, but also in the downtown business district of each city. If you need any additional materials or any additional information, please feel free to contact us for a prompt response. We look forward to doing business with you.
Bilingual
NEWS
Sincerely, Aaron G. Lopez National Sales Director
Madelyn Madary VP of Advertising
www.el-hispano.com
Visit US...
and Lern MORE about US.
R a ck s L L A T More Penetration More
to$19BILLIONMARKET! We are adding
TALL
Racks
inSUPERMARKETS
MORE ACCESSIBILITY: Just in ONE Supermarket Readers Pick More than 1,800 copies
• El HiSPANO market penetration is accomplished via street newspaper racks located in areas where a high density of Hispanics are located and at downtown business districts. • El HiSPANO’s increased circulation with TALL racks at supermakets, hospitals, colleges, profesional offices, neighborhood stores, churches and social/civic organizations.
el-hispano.com hispads@aol.com • 484 472-6059
H
REAC *Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
Latino Market of $19BILLION* PENNSYLVANIA & SO. JERSEY ALLENTOWN
HARRISBURG Our competitor’s publication has stopped his distribution in: Harrisburg, Reading, Allentown, and Bethlehem, (see map). By being the ONLY Latino newspaper distributed in this entire region, we can help you profit from this market!
READING
PHILADELPHIA
TRENTON CAMDEN
Get Your Share!!! Call: 484 472-6059 • Click: hispads@aol.com Visit: el-hispano.com
HiSPANO
El
La Voz Latina del Nuevo Milenio
Serving The Community Since 1976
8
Reasons to advertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC
O
Symbol of
Trust
AUDITED by CVC
#2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Entertainment, Arts & Culture, Sports, Health, Business, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol.com 484 472-6059 el-hispano.com Editorial: alopez5268
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Philadelphia, Camden, NJ & Trenton, NJ, Allentown/ Bethlehem, Reading and Harrisburg, #7 Colorful: More than 12 pages of full color graphics #8 Ready to help!: We are ready to provide you with any assistance or materials needed via email or via telephone any time of day.
Dro Ang Dis Opa
el-hispano.com
VISIT US
and learn MORE about US.
PR
onSPECIALEditions &SPECIALDISCOUNTS
HOLIDAY EDITION
RELEASE DATE
Education Edition Martin Luther King
Jan. 5, 2012 Jan. 17, 2012
Valentine's Day President's Day Ash Wedesday Edition
Feb. 8, 2012 Feb. 15, 2012 Feb. 22, 2012
Palm Sunday
Mar. 28, 2012
Pascuas/Easter Sunday Carnaval de Puebla Cinco de Mayo Mother's Day Armed Forces Memorial Day
April 4, 2012 April 25, 2012 May 2, 9, 2012 May 11, 2012 May 18, 2012 May 23, 2012
Father's Day June 16, 2012 Allentown's Puerto Rican Parade July 20, 2012 San Juan Bautista Parade June 22, 2012 Independence Day Education Guide
June 27, 2012 July 27, 2012
Education Labor Day
August 8, 2012 August 29, 2012
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week
September 15, October 15 September 12 & 19, 2012 September 5, 2012 September 19 & 26, 2012
Election Day Veteran's Day CONTINUING Education Thanksgiving Day Guadalupe Virgen Christmas Day New Year's Day Three King Day
October 31, 2012 November 7, 2012 November 7, 2012 November 21, 2012 December 12, 19, 2012 December 19, 2012 December 26, 2012 January 2, 2013
YOUR Special Opportunity
All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
This publication is published, thanks to advertisers. Be one of them. Our readers will remember you on — Shopping day! 484 472-6059, hispads@aol.com
SPECIFICATIONS/REQUIREMENTS • Effective JANUARY 1, 2012 FOR RATES: Click: hispads@aol.com, or Call at 484 472-6059
FOR PRE-PRINTED INSERTS RATES: Call at 484 472-6059 DELIVERY: In Boxes, Skids or Pallets. DELIVERY HOURS: Mon.- Thursday 3:30 PM - 8:30 AM (Must call before delivery) MECHANICAL REQUIREMENTS: (Offset printing process, 85% Halftones) Tabloid size. 5 columns per page: 10 1/8 X 12 inches deep. Full page 60 column inches 1 Col. = 1 7/8”, 2 Col. = 3 7/8”, 3 Col. = 6”, 4 Col. = 8 1/8”, 5 Column = 10 1/8. CLASSIFIED MECHANICAL REQUIREMENTS: (Typesetting fee apply for long text.) 7 columns per page: width 10 1/8” X 12”, Full page 84 Col/inches. 1 col = 1 3/8”, 2 Col = 2 7/8”, 3 Co. = 4 5/16”, 4 Co. = 5 13/16”, 5 Col = 7 5/16, 6 Col = 8 3/4”, 7 Col = 10 1/8”. WEBSITE ADVERTISING REQUIREMENTS please see NEXT PAGE FOR COST: Call at 484 472-6059, eMail hispads@aol.com Banner advertising can be e-mailed to our Web Master OR WE CAN CREATE YOUR BANNER.
NEW Web Site Version
CLASSIFIED LINE ADS ADVERTISING COST: Call for rates 484 472-6059. INTERACTIVE AD ONLINE ONLY (NO PRINT). . PUBLISH: Wednesday CLOSING TIME: Monday 5pm. Ads sent via Email Monday 5PM (PDF format). CANCELLATIONS: Mon. before 5:00 pm, and must be received by PHONE and FAX. We are not responsible if ads are not received in time and if Media Buyers do not follow-up to ensure receipt. Ad would still be billed to Agency. TEARSHEETS: 1 - 3, 2 full issues. ANY EXTRA FULL ISSUE $3.00 each.
For more info call Aarón or Madelyn at: 484 472-6059 • hispads@yahoo.com, hispads@aol.com
HiSPANO
El
La Voz Latina del Nuevo Milenio
Serving The Community Since 1976
El HiSPANO’S SIZE & RATES Online
FORMAT Boton Boton Banner Banner column Square Square Video
SIZES/px 120 x 60 125 x 125 468 x 60 728 x 90 160 x 600 300 x 300 300 x 250 300 x 50
GENERAL
WEB
New Version of our website el-hispano.com feature:
HOME PAGE
FOR RATES CALL 484 472-6059 eMail hispads@aol.com
• Faster speed • Daily news • Easy to navigate in all browsers, • Easy to subscribe and receive news • Interaction with our readers y advertisers • Contact with popular social media, videos, • Photo gallery • Audio and much more.
Video one minute maximun
Banner 468 x 60
Skyscraper Horizontal 728 x 90
Wide skyscraper 160 x 600
skyscraper 120 x 600
We would like your opinion, tell us what you think. Send your opinions to hispads@aol.com
Wide rectangualar 336 x 280
Wide square 200 x 200 * This size is also utilized for video
Medium rectangualar 300 x 250
Square 250 x 250
* This size is also utilized for video
El-HiSPANO.com 484 472-6059 • hispads@aol.com • alopez5268@aol.com
GetMORE RESULTS
advertising in El HiSPANO’s
Print & Website ere !!
Is h e e ! With Muuuch Mooore!
NewVersion of our website el-hispano.com is featuring: Faster speed, daily news, easy to navigate in all browsers, easy to subscribe and receive news, interaction with our readers y advertisers and contact with popular social media, videos, photo gallery, audio and much more.
hispads@aol.com • el-hispano.com • 484 472-6059