H
This Media Kit is For You, 2/8 DE ENERO. 2014
Número 1 Volumen XXXVIII
HiSPANO
El
Index:
Q’TY: 200 SIGNS
VERTICAL IMAGE SIZE: 13.5” W x 14.5” H AROUND BORDER: .5 “
Media Kit cover P: 1
Dear Media Buyer/Planner
Hispanic Population GROWS 53 MILLION
Latino Buying Power, $1.2TRIllion National
Pennsylvania/South Jersey
Latino Buying Power, $24BIllion
Letter to buyer/planners P: 2
Reach Latino Market P: 3
Pennetration to Latino Mkt P: 4
Reasons to advertise P: 5
Special Editions P: 6
Specs & Requirements P: 7
Latino buying power expected to surge P: 8
For MORE Info: Rates,
CVC audit report, Readership and etc, call 484 472-6059
Get Your $hare!!!
López Publications Inc.
P.O. BOX 396 • DREXEL HILL, PA 19026 484 472-6059 • hispads@aol.com A
TRUSTED Publication
Since 1976
June, 2014 Attn. Media Buyer/Planner Re: DISPLAY ADVERTISING Dear Sir or Madam, We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning newspaper in circulation for over 35 years. We would like to provide a little back ground on our newspaper. El HiSPANO is a bilingual newspaper, allowing you the opportunity to reach the first and second generation Hispanics along with the non-Spanish speaking population, making El HiSPANO an outstanding value for your advertising dollar. El HiSPANO circulates in the cities of: Philadelphia, Trenton, NJ and Camden, NJ, Reading, Harrisburg, Bethlehen/Allentown, (See the map attached and choose you market) cities with large Hispanic populations. Our newspaper is not only distributed in the Hispanic areas of each city, but also in the downtown business area of each city. If you need any additional materials or any additional information, please feel free to contact us (hispads@aol.com) and we will be happy to meet your needs immediately.
Bilingual
NEWS
Sincerely, Aaron G. Lopez National Sales Director
Sara Lopez VP of Advertising
www.el-hispano.com Visit US...
and SEE our MK 7/24
H $24BILLION* C A E R Latino Market of
*Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
PENNSYLVANIA & SO. JERSEY ALLENTOWN
HARRISBURG
With El HiSPANO your message can reach
READING
PHILADELPHIA
TRENTON CAMDEN
the Younger Latino Market from
these seven cities in Pennsylvania
and South Jersey.
Get Your $hare!!! Call: 484 472-6059 • Click: hispads@aol.com
AUDITED by CVC
HiSPANO
El
La Voz Latina del Nuevo Milenio
Drop Shade Angel 90 Distance .05 Opacity 30
Serving The Community Since 1976
Visit:
el-hispano .com
New Style
R a ck s With More Penetration to$24BILLIONMARKET We are adding
in
NEW
Racks
SUPERMARKETS
MORE ACCESSIBILITY: Just in ONE Supermarket Readers Pick More than 2,000 copies
• El HiSPANO market penetration is accomplished via
street racks located in areas where a high density of Hispanics are located and at downtown business districts.
• El HiSPANO, with New Style Racks has
larger capacity, increasing his market penetration.
el-hispano.com hispads@aol.com • 484 472-6059
New style racks with larger capacity.
8
Reasons toadvertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC
O
Symbol of
Trust
#2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Entertainment, Arts & Culture, Sports, Health, Business, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol .com 484 472-6059 el-hispano.com
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Philadelphia, Camden, NJ & Trenton, NJ, Allentown/ Bethlehem, Reading and Harrisburg, #7 More Colorful: All pages on full color graphics. 50% less on 4C price. #8 Ready to help: We are ready to provide you with any assistance or materials needed via email or telephone 484 472-6059 any time of day.
WISH
2014 Special Editions
YOUR Good opportunity for Public Relations
CLIENTS:
H A P P Y H H O L I D a Y s
HOLIDAY EDITION
Education Edition Martin Luther King Valentine's Day President's Day Ash Wednesday Edition Benito Juarez Easter Sunday/PASCUAS
RELEASE DATE
Jan. 2, 2014 Jan. 16, 2014 Feb. 9, 204 Feb. 16, 2014 Mar. 6, 2014 Mar. 20, 2014 MAR. 27, 2014
YOUR Special Opportunity All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
Palm Sunday EARTH DAY
April 17, 2014 April 22, 2014
Cinco de Mayo Mother's Day Armed Forces Memorial Day
May 1, 8, 2014 May 8, 2014 May 15, 2014 May 22, 2014
Father's Day San Juan Bautista Parade
June 15, 2014 June 19, 2014
Independence Day Allentown's P. Rican Parade Education Guide
July 3, 2014 July 20, 2014 July 27, 2014
Education Labor Day
August 7, 2014 August 28, 2014
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week Election Day Veteran's Day CONTINUING Education
September 15, October 15 September 11 & 18 2014 September 4, 2014 September 22 & 29, 2014 October 31, 2013 November 6, 2013 November 10, 2013
Thanksgiving Day
November 27, 2014
Guadalupe Virgen Christmas Day New Year's Day Three King Day
December 11, 18, 2014 December 18, 2014 December 25, 2014 January 1, 2015
SPECIFICATIONS 32-L
(R 7/1/2014)
PHILADELPHIA, ALLENTOWN, BETHLEHEM, READING, HARRISBURG, CAMDEN, NJ.
Effective January 1, 2014
FOR RATES CALL: 484 472-6059, hispads@aol.com
COLOR: B/W & 1 COLOR , B/W & 2 colors. FOUR COLOR on ALL pages (you must provide your ad and sent electronically in pdf format) PRE-PRINTED INSERTS: 2 pages, 4 pages, 6 pages, 8 pages, 10 pages, 12 pages, 14 pages, 16 pages, 18 pages, for every page extra is $1.00 charge. DELIVERY: MUST BE IN BOXES. DELIVERY HOURS: Call before delivery MECHANICAL REQUIREMENTS: (Offset printing process, 85% Halftones) Tabloid size. 5 columns per page: 9 89 X 9.89 inches deep. Full page 50 column inches 1 Col. = 1 7/8”, 2 Col. = 3 7/8”, 3 Col. = 5 7/8”, 4 Col. = 7 7/8”, 5 Column = 9 7/8. CLASSIFIED MECHANICAL REQUIREMENTS: (Translation & Typesetting fee apply for long text.) 7 columns per page: width 9.89” x 9.89”, Full page 70 Col/inches. 1 col = 1 3/8”, 2 Col = 2 7/8”, 3 Co. = 4 5/16”, 4 Co. = 5 13/16”, 5 Col = 7 5/16, 6 Col = 8 3/4”, 7 Col = 9.89”.
WEBSITE ADVERTISING REQUIREMENTS See 2nd sheet or reverse of this page.or call @ 484 472-6059, hispads@aol.com PUBLISH: Thursday CLOSING TIME: Tuesday 5 PM. ADS: sent via Email Tuesday 5 PM (PDF format). TEARSHEETS: 3 tearsheets maximum. 3 full issues. ANY FULL ISSUE EXTRA $3.00 each.
TRANSLATION Services, English to Spanish or Spanish to English. Reasonable Rates.
For more info call Aarón or Sara
hispads@aol.com • 484 472-6059 Visit our WEBSITE
el-hispano
.com
Earning The TRUST of Our Readers Since 1976
e*
Latino buying power expected tosurg DESPITE RECESSION,
Athens, Ga. – Although the Great Recession has hit Hispanics particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released, November, 2010, by the Selig Center for Economic Growth in the University of Georgia Terry College of Business. “Despite the recession, the underlying growth trends for Hispanics in the U.S. are still very strong,” said Jeff Humphreys, director of the Selig Center and the author of the report. “Minorities have a lot of economic clout, and these groups in particular are experiencing growth in buying power that greatly exceeds that of the general population.” The percentage gains in buying power during the past decade have varied considerably by race and ethnicity: 108 percent for Hispanics; 98 percent for Asians; 69 percent for Native Americans; and 60 percent for African Americans. The study projects minority markets will continue to grow much faster than the majority market, where buying power increased by 49 percent during the past decade. The report projects the combined buying power of racial minorities will rise The buying power of His-
panics, which are an ethnic group but not a racial group, will rise from $1 trillion in 2010 to $1.5 trillion in 2015, accounting for nearly 11 percent of the nation’s total buying power. The report defines buying power as disposable income or money that is available for spending after taxes. Humphreys said the report provides businesses with a valuable planning tool for judging start-up or expansion opportunities and for tailoring advertising, products and media to individual market El HiSPANO is serving the community since 1976 segments. growth is expected to con- sage is you don’t always “The Hispanic market alone, at $1 trillion, tinue, and the relatively have to look overseas to is larger than the entire young Latino population find fast-paced growth.” economies of all but 14 means that proportionally Humphreys notes that countries in the world— more young Hispanics are while Latino population smaller than the GDP of starting their careers and are concentrated in borCanada but larger than moving up their career der states and ports of enthe GDP of Indonesia.” ladders. Increased entre- try, such as New York and preneurial activity and a Florida, their buying power rising level of educational is reaching a critical mass Latino attainment also illustrate several states. In PennBuying Power the upward mobility of La- in sylvania, for instance, Histinos, the report finds. panics have $24 billion in Favorable demographic “The Hispanic market buying power. forces are primarily re- in particular are expected *The Selig Center publishes sponsible for the antici- to grow at an exceptional the college’s annual “Georgia pated growth in Hispanic rate,” Humphreys said. Economic Outlook” buying power. Population “For businesses, the mes- www.terry.uga.edu/selig
hispads@aol.com •
el-hispano.com
•
484 472-6059