H
This Media Kit is For You, 2/8 DE ENERO. 2016
Número 1 Volumen XL
HiSPANO
El
Index:
Q’TY: 200 SIGNS
VERTICAL IMAGE SIZE: 13.5” W x 14.5” H AROUND BORDER: .5 “
Media Kit cover P: 1
Letter to buyer/planners
Media Buyer/Planner
Hispanic National Population
GROWS 53 MILLION
Latino Buying Power, $1.2TRIllion National
Latino Buying Power, $24BIllion Pennsylvania/South Jersey
P: 2
Reach Latino Market P: 3
Pennetration to Latino Mkt P: 4
Reasons to advertise P: 5
Special Editions P: 6
Specs & Requirements P: 7
Latino buying power expected to surge P: 8
For MORE Info: Rates,
Readership and etc, call 484 472-6059
Get Your $hare!!!
López Publications Inc. P.O. BOX 618, DREXEL HILL, PA 19026 484 472-6059 • F: 484 472-8153 • E-m: hispads@aol.com
A
TRUSTED Publication
Since 1976
June 1, 2016 Attn. Media Buyer/Marketing Director Re: DISPLAY ADVERTISING We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning and trusted newspaper in circulation for over 35 years. We would like to provide a little background on our newspaper. El HiSPANO is a bilingual newspaper, allowing you the opportunity to reach the first and second generation Hispanics along with the nonSpanish speaking population, making El HiSPANO an outstanding value for your advertising dollar. El HiSPANO circulates in the cities of: *Philadelphia, Norristown, Upper Darby, Media, Reading, and Camden, NJ (*See attached map) cities with large Hispanic populations. Our newspaper is not only distributed in the Hispanic areas of each city, but also in the downtown business area of each city allowing a wider reach of readers. Our newspaper has successfully ran print campaigns for local, regional and national clients like H&R Block, McDonald’s, Walmart, Macy’s, Blue Cross/Blue Shield and many others. If you need any additional materials or any additional information, please feel free to contact us and we will be happy to meet your needs immediately.
Print & Digital EDITION
Every Thursday
Sincerely, Madelyn Madary Advertising Director hispads@aol.com
www.el-Hispano.com Visit US...
and Lern MORE about US.
H $24BILLION* C A E R Latino Market of
*Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
PENNSYLVANIA & SO. JERSEY READING NORRISTOWN
TRENTON
PHILADELPHIA UPPER DARBY
With El HiSPANO your message can reach
CAMDEN
the Younger Latino Market from
these FIVE cities in Pennsylvania
& South Jersey.
Get Your $hare!!! Call: 484 472-6059 • Click: hispads@aol.com
Read:
Digital Edition News
HiSPANO
El
La Voz Latina del Nuevo Milenio
Serving The Community Since 1976
Visit:
el-hispano .com
WithN ew S ty l e Racks More Penetration to$24BILLIONMARKET
NEWRacks inSUPERMARKETS We are adding
MORE ACCESSIBILITY: Just in ONE Supermarket Readers Pick More than 3,000 copies
• El HiSPANO market penetration is accomplished via
street racks located in areas where a high density of Hispanics are located and at downtown business districts.
• El HiSPANO, with New Style Racks has
larger capacity, increasing his market penetration.
el-hispano.com hispads@aol.com • 484 472-6059
New style racks with larger capacity.
8
Reasons toadvertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right #2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Business Entertainment, Arts/Culture, Sports, Health, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol .com 484 472-6059 el-hispano.com
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Reading, Philadelphia, Norristown, Upper Darby, Camden, NJ & and Trenton, NJ. #7 More Colorful: All pages on full color graphics. 50% less on 4C price. #8 Ready to help: We are ready to provide you with any assistance or materials needed via email or telephone 484 472-6059 any time of day.
WISH
2016 Special Editions
CLIENTS:
HOLIDAY EDITION
YOUR Good opportunity for Public Relations
H A P P Y H O L I D a Y s
RELEASE DATE
YOUR Special Opportunity
Education Edition Martin Luther King Valentine's Day President's Day Ash Wednesday Edition Benito Juarez Palm Sunday Easter Sunday/PASCUAS
Jan. 1, 2016 Jan. 15, 2016 Feb. 12, 2016 Feb. 19, 2016 Feb. 19, 2016 Mar. 20, 2016 March 26, 2016 April. 2, 2016
EARTH DAY
April 22, 2016
Cinco de Mayo Mother's Day Armed Forces Memorial Day
April 30, 2016 May 7, 2016 May 14, 2016 May 21, 2016
Father's Day San Juan Bautista Parade
June 18, 2016 June 19, 2016
Independence Day Allentown's P. Rican Parade Education Guide
July 2, 2016 July 16, 2016 July 23, 2016
Education Labor Day
August 6, 2016 September 3, 2016
All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week Election Day Veteran's Day
September 15, October 15 September 10 & 17 2016 September 10, 2016 September 24 & 30, 2016 October 29, 2016 November 6, 2016
ELECTIONS DAY
November 3, 2016
CONTINUING Education
November 12, 2016
Thanksgiving Day
November 26, 2016
Guadalupe Virgen Christmas Day New Year's Day Three King Day
December December December December
10, 24, 31, 31,
17, 2016 2016 2016 2016
SPECIFICATIONS 35-L
(R6/1/2016)
CIRCULATION: PHILADELPHIA, NORRISTOWN, UPPER DARBY, MEDiA, READING TRENTON and CAMDEN, NJ.
Effective June 1, 2016
REQUEST RATES : 484 472-6059, hispads@aol.com
COLOR: FOUR COLOR on ALL pages (you must provide your ad and sent electronically in pdf format) PRE-PRINTED INSERTS: 2 pages, 4 pages, 6 pages, 8 pages, 10 pages, 12 pages, 14 pages, 16 pages, 18 pages, for every page extra is .50 charge. DELIVERY: MUST BE IN BOXES. DELIVERY HOURS: Call before delivery MECHANICAL REQUIREMENTS: (Offset printing process, 85% Halftones) Tabloid size. 5 columns per page: 9 89 X 9.89 inches deep. Full page 50 column inches 1 Col. = 1 7/8”, 2 Col. = 3 7/8”, 3 Col. = 5 7/8”, 4 Col. = 7 7/8”, 5 Column = 9 7/8. CLASSIFIED MECHANICAL REQUIREMENTS: (Translation & Typesetting fee apply for long text.) 7 columns per page: width 9.89” x 9.89”, Full page 70 Col/inches. 1 col = 1 3/8”, 2 Col = 2 7/8”, 3 Co. = 4 5/16”, 4 Co. = 5 13/16”, 5 Col = 7 5/16, 6 Col = 8 3/4”, 7 Col = 9.89”.
WEBSITE ADVERTISING REQUIREMENTS See 2nd sheet or reverse of this page.or call @ 484 472-6059, hispads@aol.com PUBLISH: Thursday CLOSING TIME: Tuesday 5 PM. ADS: sent via Email Tuesday 5 PM (PDF format). TEARSHEETS: 3 tearsheets maximum. 3 full issues. ANY FULL ISSUE EXTRA $3.00 each.
TRANSLATION Services, English to Spanish or Spanish to English. Reasonable Rates.
For more info call Aarón or Sara
hispads@aol.com • 484 472-6059 el-hispano
Digital Edition
.com
Earning The TRUST of Our Readers Since 1976
Latinos are energizing the U.S.
Consumer Market as never before*
*One of out every six people in the U.S. claims Hispanic origen. * According to annual UGA Multicultural Economy report. Atlanta – The buying power of minority groups in the U.S. has reached new heights and continues to outpace cumulative inflation, according to the latest Multicultural Economy Report from the Selig Center for Economic Growth at the University of Georgia Terry College of Business. The rising trend in minority buying power signals an opportunity for tailored marketing, according to Jeff Humphreys, director of the Selig Center and author of the report. For example, at $1.3 trillion the 2014 Hispanic market is larger than the economy of all but 15 countries in the world.
484 472-6059
Highlights from the 2014 Multicultural Economy report are:
Hispanics
One of out every six people in the U.S. claims Hispanic origin, making the group an economic powerhouse. The $1.3 trillion 2014 Hispanic market shows a gain of 155 percent since 2000, which is far greater gain than the 71 percent increase in non-Hispanic buying power and the 76 percent increase in overall buying power since that time. The Selig Center estimates that by 2019 Hispanics will account for 10.6 percent of total U.S. buying power.
HiSPANO
El
Serving The Community Since 1976
hispads@aol. com