Certificate Series
Brand Strategy and Management
Online Executive Education
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Program Overview
Benefits
Whether you are in marketing, sales or business planning, a customer's perception of your company and its brands can change very quickly. This program is designed to expand practitioner’s marketing skills and understanding of specific brand related topics and the role that brand management plays in integrated marketing and overall firm's reputation. Accordingly, this program is organized around key product and brand management decisions. It is structured in a narrative process that takes participants on a journey from design and development to execution and measurement.
By the end of this program, participants will be able to:
Who Should Attend This program is designed for managers who have brand management responsibility in their organizations. It is also well suited for those who wish to expand their understanding of the importance of brands and effective brand management strategies such as: business development managers, corporate communications managers, product and brand specialists, advertising and communications managers, strategic planners, sales promotion managers, agency executives and account managers.
Special Feature Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Tuition Program Cost: $1,325 Duration: 6 weeks / 24 hours All program materials included.
Registration Details For course dates and registration details please visit our website.
Understand the foundations of effective branding and brand equity creation at the corporate and product levels.
Explore the latest thinking on measuring brand value, global branding and capitalizing on the new world of media.
Learn how to increase the efficiency of your
marketing programs and defend against market share erosion.
Program Outline Introduction to brand strategy
Brands and relationships Basic brand management techniques Examples of great brands Brand Strategy
Marketplace analysis Consumer trends and their affect on brands Brand strategy best practices Brand Proof points Introduction to Go-to-market strategy (pricing, packaging, etc.)
Brand Governance
Brand guidelines Naming conventions and strategy Decision making/criteria Architecture Managing brand portfolios
Brand Activation
Brand touchpoint mapping 360 degree brand experience Integrated marketing planning to support the brand Brand advertising Building brands online
Key metrics Qualitative exploratory research Quantitative tracking research Experimental approaches to measure brand equity
Brand Measurement
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field. Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
330 E.46th Street, New York, New York, 10017 Web: www.nyimexec.com Email: info@nyimexec.com Phone: +1-212-380-8560 M - F: 9am - 5pm EST