Certificate Series
Effective Customer Management
Online Executive Education
Elevate Your Career. Make an impact.
Program Overview
Benefits
This program provides an in-practice approach to managing customers: identifying the strategic reasoning and importance in doing so, the methods by which a customer strategy may be developed and deployed, tools, metrics and the infrastructure for effective execution. The objective of this program is to introduce participants to techniques and methods required to achieve real excellence in customer value creation. Topics covered in this course include customer segmentation, lifetime value, basic customer analytics and metrics, customer experience, customer relationship management and required technology.
By the end of this program, participants will be able to:
Analyze and understand customer needs and buying behavior.
Design, execute and evaluate customer managementfocused strategies.
Make strategic decisions based upon customer lifetime value.
Learn strategies to reduce bureaucratic processes and create an adaptive culture to adopt effective customer management processes.
Program Outline Who Should Attend Sales and marketing first and second level managers, front-line supervisors, department, team and task-force leaders and all those who are responsible for customer service and management. It is also well suited to IT and operations professionals who support data-driven marketing efforts and want to improve the quality of service their organization provides to external and intercompany customers.
Customer Management within Marketing
Roots of customer management in TQM Direct marketing and value discipline Creating customer value Customer Management Levers
Brand and services marketing Technology and business intelligence Marketing and business strategy Customer Analytics Overview
Marketing analytics and metrics Distinguishing reporting vs analytics vs prediction
Special Feature
Customer Management Enablers
Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Types and quality of customer data Customer data versus prospect data Technology: Database & “front-office” systems People: Skills and culture
Customer Segmentation
Tuition Program Cost: $1,295 Duration: 6 weeks / 24 hours All program materials included.
Registration Details For course dates and registration details please visit our website.
Types of segmentation Using segmentation effectively Targeting vs Segmentation
Flexible and Accessible Studying with NYIM puts you in control. We provide access to robust online executive education programs that enable flexible scheduling and logistics to meet the needs of our students.
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field.
Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
330 E.46th Street, New York, New York, 10017 Web: www.nyimexec.com Email: info@nyimexec.com Phone: +1-212-380-8560 M - F: 9am - 5pm EST