Certificate Series
Strategic Marketing Management
Online Executive Education
Elevate Your Your Career. MakeMake an impact. Elevate Career. an impact.
Program Overview
Benefits
The Strategic Marketing Management program provides a comprehensive examination of the major components of marketing strategy and their integration. Participants will get the opportunity to examine the concepts that are critical to building the winning strategies that help garner market leadership. Most importantly, this program offers a framework for market definition and evolution that will help practitioners to incorporate learned concepts into a coherent and comprehensive strategy and action plan.
By the end of this program, participants will be able to:
Who Should Attend This program is well suited to middle-level managers across a wide array of industries and functional areas. They may include those responsible for research and development, product design and development, new business development, brand management, and those charged with planning and implementing innovation programs. Marketing professionals will learn to enhance their planning and implementation skills through a structured approach to market analysis, planning and strategy development.
Special Feature Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Tuition Program Cost: $1,325 Duration: 5 weeks / 20 hours All program materials included.
Build competitive advantage through strategic marketing planning and effective use of the marketing mix.
Analyze customers and prospects to identify their needs, buying behaviors, and the most profitable target markets.
Understand the various approaches to marketing segmentation, targeting, and positioning for competitive advantage.
Identify shifts in the technological, regulatory, and cultural context of business.
Program Outline Marketing Concepts and Overview
Key concepts in contemporary marketing Market Segmentation and Positioning Segmentation and choosing a target market B2B and consumer market segmentation
Marketing Research and Analysis
Conducting exploratory research Primary and secondary data collection Understanding the buying decision process Customer Value Management
Constructing customer value propositions Managing market offerings and pricing Shifting from cost- to value-based pricing Value creation in acquiring and retaining customers
Building and Managing Strong Brands
Understanding brand strategy Sustaining customer relationships Integrated marketing communications & positioning Marketing Strategy and Planning
Tools for customer analysis The purpose and goals of planning Developing an actionable marketing strategy Anticipating and adapting to change
Registration Details For course dates and registration details please visit our website.
Quality Education We develop our programs with a focus on the fusion of theory and practice.
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field. Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
330 E.46th Street, New York, New York, 10017 Web: www.nyimexec.com Email: info@nyimexec.com Phone: +1-212-380-8560 M - F: 9am - 5pm EST