Certificate Series
Value Based Pricing: Strategies and Tactics
Online Executive Education
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Program Overview
Benefits
This program is providing the framework for understanding pricing strategies and tactics. Too often, managers treat pricing as a tactical problem in financial analysis or sales management. In fact, pricing products and services is a strategic problem that requires coordination of many functional areas. The ability to manage effective pricing affects a company's growth and profitability more quickly and directly than any other strategic decision.
By the end of this program, participants will be able to:
Change customers' price perceptions to capture more value.
Standardize discounting criteria to enable
salespeople to respond more quickly and consistently with price offers that meet customers' needs.
Evaluate the real financial implications of pricing decisions.
Use pricing strategically to guide a business to longterm profitability, rather than reactively to solve short-term problems.
Determine when it makes sense to compete on price and when it does not.
Who Should Attend This program is designed for practitioners who are responsible for assessing, designing, and implementing pricing strategies or for professionals who analyze, recommend, or approve pricing decisions business-tobusiness, service, and consumer markets. It is especially valuable for executives of marketing, finance, sales, and planning who are introducing new products, facing significant price competition, or failing to achieve prices that reflect the value they deliver. Entrepreneurs and small business owners will also benefit from this program.
Program Outline Strategic Pricing and Value Creation
Building blocks of strategic pricing Role of value in pricing Estimating value Segmenting customers according to value
Pricing Structure
Price metrics Price fences Price and Value Communication
Value communication Price communication
Special Feature Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Pricing Policy
Organizing for pricing Pricing analysis techniques and diagnostics Policy development and implementation Price Levels
The price setting process Implementing new prices (to sales, customers) Measures and Metrics
Tuition Program Cost: $1,075 Duration: 6 weeks / 24 hours All program materials included.
Break even sales analysis Role of costs
Practical and Relevant We draw upon the experience of thought-leading faculty and use real-life case studies, providing you with practical skills that you can employ in the workplace.
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field. Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
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