Certificate Series
Competitive Business Strategy
Online Executive Education
Elevate Your Career. Make an impact.
Program Overview This program is designed to give you a basic understanding of strategy and the strategy development process, increase your understanding of your industry and forces that affect it, gain greater insight into the sources of competitive advantage and use this information to develop a strategy that achieves a sustainable and long-term competitive advantage.
Benefits By the end of this program, participants will be able to:
Understand basic concepts and the importance of developing a competitive strategy.
Apply a strategic framework to develop sustainable strategies.
Compare, contrast and assess your competitor’s strategy.
Understand and use selected analytical and strategic tools.
Develop alternative strategies and be able to evaluate and select the best one(s).
Who Should Attend Competitive Business Strategy is designed for managers and supervisors, who want to understand the business strategy process, develop strategic management capabilities and expand their management perspective. It is also appropriate for professionals who must communicate with managers and leaders involved in the creation and implementation of strategy.
Program Outline Strategy definition and formulation
Strategy at different organizational levels How the strategy of the Firm determines its
level of performance Barriers to strategic development and implementation
The analysis phase
Positioning, resource, and process choices Analysis of internal factors Analysis of external factors The creation and selection process
Special Feature Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Defining long-term objectives, strategic objectives, and strategic initiatives
Developing your strategy Impact of financial drivers The deployment phase
Guidelines for setting metrics and targets Developing initiatives The implementation plan
Tuition Program Cost: $975 Duration: 5 weeks All program materials included.
Practical and Relevant
We draw upon the experience of thoughtleading faculty and use real-life case studies, providing you with practical skills to employ in the workplace.
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field.
Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
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