Certificate Series
Marketing Essentials
Online Executive Education
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Program Overview
Benefits
This program is designed with both the NonMarketing Professional and the more experienced Marketing Executive with no formal marketing education in mind. Participants will be able to understand the role that marketing plays in the overall business performance, make informed business decisions, set their department’s marketing agenda, connect key marketing strategies with other areas of the business, create the components of a well-defined marketing strategy and expand their knowledge to the latest marketing tools and thought processes.
By the end of this program, participants will be able to:
Who Should Attend
Program Outline
The Marketing Essentials program is designed for marketers with less than five years of experience in marketing, as well as product, brand, advertising and communications managers, business professionals and executives who need to understand the importance of marketing’s role in organization’s performance and a framework to think like an experienced marketer.
Introduction to marketing
Understand the role that marketing plays in the overall business performance.
Make informed business decisions and set your department’s marketing agenda.
Connect key marketing strategies with other areas of
the business. Create the components of a well-defined marketing strategy.
Expand your knowledge to the latest marketing tools and thought processes.
Key steps in the marketing process Guiding principles for effective marketing Impact of marketing to the organization Competitive framework and marketing mix
How the competitive framework affects market
strategy The marketing mix as part of the marketing process
Positioning & Product/Service life cycle
Special Feature Three week on-line self-coaching program that includes a unique self-assessment tool, personalized feedback, and follow-up centered around work-life balance.
Strategic positioning: Options and models Developing a positioning strategy Existing and new product/service management Price & Placement/Distribution
Pricing forces and strategies Trends impacting the pricing decisions Value of distribution channels Types and structure of distribution channels
Tuition
Promotion
Program Cost: $1,275 Duration: 6 weeks / 24 hours All program materials included.
Summary and Conclusions
The purchase cycle and the promotion mix Elements of an effective promotion plan Setting direction Wrap up
Practical and Relevant
Theoretical knowledge is essential, but there’s also no substitute for applied skills. We draw upon the experience of thoughtleading faculty providing you
Registration Details For course dates and registration details please visit our website.
NYIM sets the standard for high quality online executive education Our Approach Leading-edge curriculum drawn from Thought Leading Faculty with tested tools and practices used in the worlds’ leading organizations. Our programs are based on professional competencies desired for high performance in each field.
Our courses encourage students to incorporate workplace issues into their studies, providing Real-world Application to many of the academic theories covered by our curriculum. NYIM executive education offers relevant course experience that practitioners can carry with them throughout their career. NYIM workforce development solutions offer Outstanding Student Support to track progress and performance of online students with strong focus in maintaining student motivation, commitment, and the successful completion of our programs. NYIM best-in-class programs improve business performance, profitability and employee satisfaction. Comprehensive curriculum design offering a unique Collaborative Learning Experience, high quality interaction, on time technical support and post course knowledge reinforcement. At the convenience of their schedule, practitioners will develop and maintain the critical skills needed to advance their career.
Workforce Wellbeing Many professionals face the challenge of how to maintain long-term high performance without compromising health and well-being. Throughout our programs, you have the option to assess your own well-being at this stage of your life and career. NYIM gives you the opportunity to develop new habits that enhance your quality of life by providing you access to a leading health and well-being service offered by Vivamea’s on-line self-coaching program.
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