Steady, hot &
STRONG Abounding kindness and generosity among the Master Plumbers membership became very apparent when Rheem ran its recent Steady, Hot & Strong campaign for householders in need. Master Plumbers Marketing & Communications Executive Lisa Onland looks at some of the heartwarming stories to come out of the initiative.
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ockdown was hard for all New Zealanders. But perhaps those who felt it most acutely were the ones stuck in a home lacking the bare essentials. Back in May, Rheem reached out to Master Plumbers saying that they’d heard of people going through lockdown with no hot water in their homes. Families that were now facing a long winter ahead. Rheem wanted to give away several units to people in need; would Master Plumbers be able to help with the installations? We put it to our members and the answer was a resounding yes. The Steady, Hot and Strong campaign was born. Within a few days of putting out the call, we had over 75 members volunteer from across the country. Members from businesses large and small put up their hands to offer their expertise to people in their communities. The giveaway ran for a month and received roughly 120 entries. From those, 14 winners were selected. Each week in July, we sat down to match winners with volunteers from the area, thinking it would be a simple matter of locating a Taupo plumber for our Taupo winner, an Invercargill plumber for our Invercargill winner.
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Hayley and Matt from Semtex Plumbing & Gas in Palmerston North went out of their way to help this family, who were showering at the pool after being faced with costly repairs following the purchase of their first home.
