Our Distinction
Sotheby’s International Realty ®
Established in 1976, Sotheby’s International Realty has become the world’s leading premium residential real estate brokerage.
Many people will also associate our name with its prestigious foundation brand, the centuries-old Sotheby’s auction house that is still going from strength-to-strength around the world.
The illustrious Sotheby’s cachet gives our vendors the best-in-class exposure they deserve and assures buyers they are working with a globally-trusted partner.
Sotheby’s International Realty ® in New Zealand
Mark Harris and Julian Brown established New Zealand Sotheby’s International Realty (NZSIR) in 2005. They opened the first office in Queenstown and have since developed a network of offices across the country.
At New Zealand Sotheby's International Realty, the word 'premium' isn't just about value, it's about service. Whatever the location, style or view of your property, we will present it to the market better than any other agency can, giving you every opportunity to achieve a premium selling price.
WANAKA
KAPITI
HUTT VALLEY
NAPIER: NAPIER CITY TARADALE AHURIRI
Legacy of Excellence
We stay true to our mantra of achieving premium results by applying the very best marketing initiatives. Whether you're selling a multi-million-dollar home or a holiday bach, our campaigns are designed to lift the profile and perception of quality of your property, achieving the best possible result for you.
As a result we have achieved some of the best residential sales records in New Zealand.
• Queenstown residential sales record 2023
• New Zealand's highest residential sale 2022
• In 2021 we sold four of the top five residential sales in New Zealand
• New Zealand’s highest residential sale 2020
• New Zealand lifestyle property sales record 2019
• Auckland residential sales record 2019
• Hawke’s Bay residential sales record 2019
• New Zealand residential apartment sales record 2018
These accolades reflect the ongoing dedication of our teams to pursue outstanding results for our clients nationwide, and cement our position as one of New Zealand’s most influential real estate companies.
MARK HARRIS & JULIAN BROWN, MANAGING DIRECTORS, NZSIR
Record Setting Sales
HARSANT AVENUE, HAHEI, THAMES-COROMANDEL
2 HAGGITT LANE, LAKE HAYES, QUEENSTOWN
HALFWAY BAY STATION, QUEENSTOWN
RAWENE AVENUE, AUCKLAND 16.01-161 VICTORIA STREET, WELLINGTON
341 GORDONS ROAD, WAIHEKE ISLAND
Significant Sales
378 DURHAM DRIVE, HAVELOCK NORTH, HAWKE’S BAY
ROTOEHU ROAD, ROTORUA
19 CAPTAIN EDWARD DANIELL DRIVE, WELLINGTON
OMARU BAY, 729 ORAPIU ROAD, WAIHEKE ISLAND
PEPIN ISLAND, CABLE BAY, NELSON
172 ORAKEI ROAD, REMUERA, AUCKLAND
nzsothebysrealty.com
Our website offers an immersive digital experience for today's real estate consumers, with state-of-the-art technology and website best practice. This is where your home will get the attention it deserves.
In 2023 nzsothebysrealty.com reported:
• 2.1M visits - approximately 190,000 visits each month
• 1.76M property page views
sothebysrealty.com
Our global website attracts over 4M visitors each month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours.
The rich and relevant content available on sothebysrealty.com, enables the site to get the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home.
Listings from around the globe can be accessed seamlessly on any device. Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty® network members’ websites throughout the Asia Pacific region, the U.K., the Americas and Europe.
Social Media
We create effective social media content for our national channels, generating over 14 million impressions and achieving 400,000 engagements within the past year. Add to this our agent network of over 200 social media channels and our message reaches an impressive audience of highly relevant and engaged individuals.
Sotheby’s International Realty® have more than 1M followers viewing their content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat, and the popular RESIDE® Blog. Their award-winning YouTube channel has more video views and more subscribers than any other real estate brand.
Unsurpassed Global Reach
With over 26,500 independent agents in more than 84 countries and territories and over 1,115 offices, our network members utilise marketing innovation with unmatched reach. Our brand’s white glove referral program is a key differentiator, allowing network members to connect millions of buyers and sellers on a truly global scale.
Your exclusive listing with NZSIR will also ‘cascade’ onto more than 100 Sotheby’s International Realty™ affiliate websites around the world, maximising international exposure and reaching highly-qualified global clients through exclusive channels, at no additional cost.
Global Media Partners
The exposure and worldwide reach of our listings sets us apart. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
When you list with us your property is showcased globally on sothebysrealty.com, and syndicated to a number of international media powerhouses.
The Wall Street Journal, Financial Times, Luxury Estate and other market leaders will introduce your home to discerning audiences worldwide.
With these unparalleled connections if there is an expat looking to return home or an international prospect that is a suitable buyer for your property, we are far more likely to reach them than any other New Zealand based real estate company.
Property Style Magazine
Published five times a year, Property Style is our national lifestyle and property magazine. Each issue features an engaging range of content showcasing high profile influential New Zealand creatives and entrepreneurs, as well as the very best nationwide properties.
This combination of carefully curated content backed by New Zealand’s premier real estate company, and distribution across all channels to our exclusive clients, gives you unprecedented access to the most desirable audience for your property.
A Unique Collaboration
The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters and The Collection program, which showcases a curation of notable and private listings.
Public Relations
As the most profiled premium real estate brand in the news, Sotheby's International Realty® provides unmatched editorial exposure for notable properties. Our global and national public relations teams foster relationships with leading media outlets to increase traffic to our website, and generate exposure for the brand and our listings.
SIR 2024 PRESS SHARE OF VOICE
Source: Meltwater, 1 January 2023 - 30 June 2024
New Zealand Sotheby's International Realty will:
• Expose your property to qualified buyers through exclusive marketing and our unmatched global referral network
• Deliver a singular experience to you by going above and beyond to meet your individual needs
• Connect with consumers who share our elevated vision by leveraging our brand's heritage and reputation
• Utilise our advantage as a global premium real estate network to provide unparalleled reach
• Partner with leading media to obtain the best possible exposure
• Showcase your property with the highest quality production and the latest technology for even greater impact
Doing more is our distinction.