T
o design a collection is to let your mind wander, find inspiration, enrich itself from its surroundings. It’s also the occasion to hit the road, to exchange and create atmospheres forever faithful to who we are.
It’s on this basis that OLOW has developed, since 2006,every single one of its seasons. The clothing brand born in Montreuil (Seine Saint Denis, France) goes beyond fashion, generating an authentic experience, a way of life, a scent of freedom and poetry. It’s our way of building and influencing tomorrow. To offer quality products with an ethical side to them has always been at the hear t of our project. That is why our entire production is located in Por tugal, a few miles from Braga, in family-run factories. We simply like to imagine the products we would want to wear. So we mainly chose natural products, take a fair amount of time thinking about the finishing touches, and make sure that our clothes always remain affordable to everyone. Creativity is also an integral part of the project, ceaselessly animated by new encounters. In the space of 10 years, we are happy and proud of our hundreds of artistic collaborations, whether they beon textile, exhibitions and films we created, as well as, more recently, our printed magazine and our living room concerts.
OLOW TRADEMARK ESTABLISHED IN FRANCE A R T, E S C A P E & P O E T R Y
A colourful world full of light-hearted characters and animals
Jean now lives in London and feels a slight tinge of nostalgia
tinged with humour, Jean Jullien’s creations are recognised all
when reminiscing about French Sundays when everything stops.
around the globe.
“I grew up kind of hating Sundays in France where everything closes. The town would just shut down. That ghost-town vibe
Hailing
from
Nantes,
the
illustrator
trained
at
Cen-
mortified me. I have been living in England for eleven years
tral Saint Martins and the Royal College of Art in London.
now, so I only have distant memories of those infamous French
Influenced by cartoons and comics, his illustrations often deal
Sundays. Everywhere stays open on a Sunday, here… But I do
with contemporary social issues. He has a knack for storytel-
feel nostalgic for those days when everything stops, when the
ling, using his recognisable, clean and colourful style, which de-
repetition that characterises the week so well just ceases.”
finitely puts smiles on people’s faces. Together, we created pieces around that theme, mixing a casual Jean Jullien likes to use different mediums to showcase his
style with noble and original materials, and a muted colour pa-
creations, and his illus trations can nowadays be found on
lette brought to life by the ar tis t’s light-hear ted humour re-
clothes, ceramics or even skateboards.
presenting the Sunday’s inherent laziness: “the laziness which characterises Sundays so well matches with this new obsession
A friend of the brand for a few years now, we have already
for cocooning that we see filling up and magnified on social
collaborated with him on many occasions. “We get along well,
media: staying underneath the covers, watching films on the
with Mathieu and Valentin. I like their vision and the respect
computer…”
they show my work, it makes you want to do well.” Another key aspect of this capsule collection: the dog. Man’s For this season, we’re honoured to be able to welcome Jean
famous companion, the animal inspires the artist quite a bit.
for a new collaboration, Club Dimanche (Sunday Club). “We’re
“The dog is an excellent “character” that I like to use in my
doing the exact opposite, working around the Sunday, it’s quite
images as a part of a static staging where each graphic element
wintery but still shows a lot of humour.”
takes on a narrative importance.”
Sunday, that day of the week where relaxing is key, a weekly
So, whether you’re an inveterate sloth or an obsessive hyperac-
ritual where everybody goes about their business: lying-in,
tive on a Sunday, come join us at Club Dimanche!
brunching with friends, walking the dog or taking long improvised siestas.
H O UN D
DOG
80% wool, 20% polyamid e
100% cotton
Navy
White
COFFEE
M E D I TAT E
100% cotton
100% cotton
Ye l l o w
Tu r q u o i s e
CROWD 100% cotton Off-white
S UN D AYS 100% heavy jersey cotton Off-white
LAZY 100% heavy jersey cotton Off-white
D O G GY B E D
PIN’S JEAN JULLIEN
100% leather
set of 2
Brown
WA F 100% cotton Off-white
MOOD
COMPUTER
SLEEP
100% cotton
100% cotton
100% cotton
Off-white
Off-white
Off-white
(back)
CONTACT SALES / DISTRIBUTION olivier@olow.fr PRESS INQUIRIES valentin@olow.fr WEBSITE www.olow.fr