Magazine Viajante - Issue n° 19 edition - december 2016 by Marcopolo S.A

Viajante Magazine

Issue 19 December 2016

Management and focus on the market, processes and people

Interview The transport of passengers wonâ&#x20AC;&#x2122;t stop evolving

Sustainable Mobility Care for the environment

Recognition Innovation award goes to Marcopolo

Paradiso 1800DD

Co m fo rt a n d S o p h is t ic a t i on Designed to offer the highest standards of safety and convenience, the Paradiso 1800 DD is the result of a sum between sophistication, ample interior space and technology. The model, which now is offered with 15 meters in length, can furthermore be configured for two classes of services.

Seatbelt saves lives. Merely illustrative images. Consult your local representative to learn more about the models and their configurations. www.marcopolo.com.br - on social networks: OnibusMarcopolo

EXPEDIENTE

To the reader

Paulo Corso Director of commercial operations and marketing

Another year of learning

General Coordination Commercial and Marketing Department Texts production and editing Secco Communication Consultancy Sabrina Leme | MTB-RS 15062 Graphic Design Communication Sector Printing Cromo Printing and Publishing Digital Edition www.marcopolo.com.br

Our focus is always the customer, to satisfy his needs and exeed his expectations. In this sense, we knew that 2016 would be another difficult year, but we did not know that it would be the worst year of the Brazilian bus industry to date. Who could have imagined that the market would fall another 30% from 2015 (almost 75% in three years)? The long-awaited renewal of the fleet, both in the urban and in the road segment, did not happen, which led to a great deal of sacrifice, a lot of work, more than doubled commitment and even more optimism and hope. The good news is that we “gain” another year of learning and preparation. We’ve learned that even though the scenario is bad, it’s no use complaining that it may get worse. And there is no recession that lasts forever. In this sense, we dedicate a lot of time and energy to being prepared for the market resumption, for it will resume. And hopefully better. We took advantage of the year to greatly strengthen the relationship with our partners. We travel all over Brazil to listen to transportation operators and gather opinions and information with the aim of further improving our products. We work in new ways to meet market needs, including the commercial aspect. With the Brazilian market standing still, we have sought balance abroad to remain competitive manufacturers. We worked very hard on new markets and consolidated the tra-

ditional ones, from which came the orders that kept the Brazilian lines above the minimum levels of efficiency and activity, thus helping to delay a rise in prices that is inherent to the lower demand. At the same time, we strive to increase our competitiveness and quality standards. We spread the “Lean” culture and, from the “factory floor” to the administrative level we involved employees in training and activities that eliminate waste and add value to the customer. Finally, we made the best of a hard and arduous year, and as always we are ready to present new products. It is with a strong and renewed spirit that we wish a very different and promising 2017 and that at the end of it we can celebrate with our customers, partners and friends a year of growth and strengthening of the Brazilian bus industry. Merry Christmas and a happy 2017, a year that shall be trully New. Good reading!

December 2016

24 Cover

Julio Soares

Management and focus on the market, processes and people

06 News Route Transporting the Brazilian artists Paulo Bellini is honored in San Benedetto Po, Italy Exclusivity for Mexico

20 Innovation 30 Recognition 32 Special 36 Sustainability

MegaSales in Chile

14 Panorama

42 Traveler’s Guide República Dominicana

Hugo Fleck The transport of passengers won’t stop evolving

48 Client

Eduardo Tude Prepared to meet the challenges of transportation

49 Representative

19 Article

50 Visits

Philipp Schiemer Connectivity and intermodality will determine the future of the industry

Oltursa

Megabus

54 Memory

NEWS ROUTE

Brazil

Transporting the Brazilian artists With differentiated and sophisticated vehicles, Catedral specializes in the exclusive transportation of artists In the last years, a segment that has grown a lot in Brazil was that of special buses for the transport of artists, mainly musicians in their national tours. To make the exhausting touring trip more enjoyable, stars and their teams now use the sophisticated Double Decker or Low Driver vehicles (with more space and comfort).

Keeping an eye on this lode, entrepreneurs Clayton Freitas Vidal and Mayra Kawaguchi now offer a differentiated rental service. Instead of buying the buses, the artists started to hire the company, which takes care of everything from the exclusive painting to the maintenance, technical assistance and even the provision of specialized drivers. The

experience was very successful and today Catedral is the leader in this service and has a fleet of more than 20 double-decker buses, in addition to the sophisticated Low Driver for the main interstate lines. During last year alone, Catedral renewed its fleet with around 10 Paradiso 1800 DD and 22 Paradiso 1600 LD, as well as other units of the urban Torino. By the end of 2016, the operator will put into use 11 new units (9 LD and 2 DD), distinguishing Catedral for owning one of the youngest fleets on the market. Founded in 1985, Catedral Turismo initially transported shoppers from Brasilia that were going to São Paulo to make purchases. Over the years, the company also began to offer trips to the cities of Petrópolis, Belo Horizonte and Goiânia. Headquartered in Brasilia, the company now offers, in addition to intercity and interstate transportation, city tours in Double Deckers buses and charter services. In intercity and interstate transportation, the main routes offered are São Paulo/Natal, Goiânia/Palmas, Goiânia/Brasília, Goiânia/Gurupi and Goiânia/Correntina, and the main roadways are Goiânia and Brasília. The charter service can be used Gelson Melo da Costa in various situations such as tours, transfers, special trips attending festivities, sports competitions and trips. The company also has in its fleet models such as micro-buses both conventional and fully accessible models, 46-seater semi-bed buses with air-conditioning and toilet, and Double Decker buses with Bed seats on the lower floor and semi-bed seats on the upper floor.

Sightseeing A n o t h e r i n n ov a t i o n o f C a t e d ra l i s t h e s e r v i c e o f s i g h t s e e i n g i n B ra s i l i a , w i t h a t o u r o f a pp rox i m a t e l y 2 h o u rs

Viajante - Issue 19 - December 2016

by the main sights of the city, in d o u b l e - d e c ke r buses perfectly s u i t a b l e fo r t o u r i s m .

Brazil

NEWS ROUTE

2017 Calendar

Contest selects the pictures Fans of Marcopolo products, professional photographers and amateurs from Brazil and abroad were invited by the #PartiuFoto Cultural Contest to showcase their talent and snap the photographs that will illustrate the pages of the company’s 2017 Calendar. “We frequently receive photographs of Marcopolo buses taken by brand admirers or

photographers contracted by our clients. The contest was a way we found to value the talent of each photographer and the admiration that people have for the Marcopolo brand”, explains the director of commercial operations and marketing, Paulo Corso. To choose from more than 800 photos received via the form available on the Company’s Fan

Page on Facebook, a Judging Commission assessed criteria such as originality, creativity, scenery and bus exposure. “In addition to those selected for the Calendar, the images submitted may be used in other publicity materials with catalogs and advertisements. Thus increasing the number of awarded photographers”, added Corso.

Viajante - Issue 19 - December 2016

NEWS ROUTE

Brazil

Viale BRT, 15m long and 3rd directional-axis Canasvieiras Transportes, which integrates the Fênix Consortium of Florianópolis, has acquired six buses of the Viale BRT model with Scania K 310 B 6X2 chassis featuring 3rd directional axis to raise the quality of public transportation in the metropolitan and northern regions of the city. This is the company’s first acquisition of Viale BRT units with 15 meters in lengh. “Canasvieiras always looks for new solutions to award its passengers. The 15-meter-long bus with rear engine extends the space and comfort offered to people”, says Paulo Corso, Marcopolo’s operations and marketing director. With capacity for 49 seated passengers and another 50 standing, the model features the City Vent system, with devices that

force the ventilation and the recirculation of air inside the vehicles, without air conditioning. Due to its configuration, the Viale BRT with 15 meters and 3rd

directional axis facilitates maneuvers and curves in narrow roads and is an alternative that offers mobility with less operational cost, especially at peak times.

Douglas de Souza Melo

Brazil

NEWS ROUTE

Renewed identity and fleet The Jequié Cidade Sol Transport, in Itabuna, Bahia, has incorporated 12 units of the Paradiso 1350 and eight of the Paradiso 1200 into its fleet. The 20 vehicles produced with a new visual identity will be used on intercity and interstate routes as well as chartering and tourism services. The Paradiso 1350 buses have the capacity to carry 42 passengers. The Paradiso 1200, with a Mercedes-Benz O 500 RSD chassis, has the capacity to carry 46 passengers. All vehicles also have the 1060 semi-bed seats with leg rest, multiplex system, toilet, retractable seat belt, electrical sockets with USB input, air conditioning system, monitoring cameras, CD player with MP3, DVD and Wi-Fi devices. On the São Paulo and Southern Minas Gerais bus lines,

Douglas de Souza Melo

those with a visual identity and a renewed fleet are the Viação Santa Cruz, which acquired ten new 13-meter-long Paradiso 1050 buses on top of Scania chassis. The vehicles, which carry 46 passengers in Semi-

-bed 1060 seats with foot rests and USB inputs, have a new paintjob that is no longer silver but predominantly red instead. The purpose of the change is to pass the image of renewal and modernization to the company.

Douglas de Souza Melo

Viajante - Issue 19 - December 2016

NEWS ROUTE

World

Paulo Bellini is honored in San Benedetto Po, Italy In early October, the president-emeritus and cofounder of Marcopolo, Paulo Bellini, was proclaimed by the mayor of the city Roberto Lasagna, honorary citizen of San Benedetto Po, Italy. Grandchild of sanbenedettino Giuseppe Maria Bellini, who emigrated to Brazil in 1895, Paulo stressed that “My Italian spirit feels the joy of life and values that I have inherited from my grandfather and father”. For Mayor Roberto Lasagna, the attribution of honorary citizenship is a true testimony and great honor of the entire Sanbenedettine community in having among its members an exemplary person for human and business skills. “The hard work and appreciation of the human resources that have characterized the life of Paulo Bellini are an example and a guarantee of success and growth in all sectors.” Paulo Bellini did not hide his emotion when he received the homage. He expressed the joy of being welcomed in the country where neither his grandfather nor his father could return. “My Italian spirit is expressed in the joy of life, listening to good music, enjoying good food, being with friends, and in the loyalty to the values and solid principles that guided my grandfather and my father. That’s why this recognition goes to them, too”.

Viaggio 900 in Paraguay Intended for the tourism segment and intermunicipal charter, the Viaggio 900 model was launched in Paraguay. The first vehicles in the country are destined to transport the elite police of Paraguay. According to Paulo Corso, director of commercial and marketing operations at Marcopolo, Paraguay has been expanding its use of buses, both in the road and urban segments, year after year. “The Paraguayan market has stood out among the countries of South America and the presence of Marcopolo has also grown,” explains the executive. The vehicle is capable of carrying 44 passengers in Executive Soft 1060 seats which are made with viscoelastic in the head and neck area and have wider

Viajante - Issue 19 - December 2016

Divulgação Gazzetta di Mantova

and softer armrests. Internally, the vehicle has LED reading lights and individual ventilation outlets, three 15.4” monitors and DVD system, bar with refrigerator and coffee maker, Wi-Fi and toilet.

Divulgação Cipar

World

NEWS ROUTE

Exclusivity for Mexico Marcopolo and Polomex, its bus production operation in Mexico, are completing the development of the new Marcopolo MP 180 MX model, exclusive to the Mexican market. The two-story road model will initially be delivered to the IAMSA Group Investidores Mexicanos Autotransportes SA - and presents innovations that offer a high standard of comfort, safety and ergonomics. 110 units will integrate the fleets of the companies ETN and La Línea, members of the IAMSA Group, used in the lines of Mexico City, Guadalajara, Queretaro and the coast. The vehicles are produced at the Marcopolo unit of Ana Rech, in Caxias do Sul, and exported to Polomex, which completes the internal assembly and delivers it to the customer. According to Paulo Andrade, general manager at Polomex, the business represents the breaking of several paradigms in relation to the standard of quality and sophistication of the buses produced in the American continent in relation to Europe. “It took many months to define the configuration and the equipment to be used, which required a very close partnership between Marcopolo in Brazil, Polomex, MAN and the IAMSA Group. The project is completely new and has important technological highlights”, emphasizes the executive. “The great changes and innovations are on the inside of the new bus, which have new equipment and new solutions”, says Paulo Andrade. The focus is sophistication and the high standard of comfort and safety. It has a new air conditioning system, which is more efficient and quiet, an unprecedented system for emergency exit with built-in ladder on the side of

the vehicle, closed package compartment, wider and panoramic lower floor windows, glazed windshield and broader auxiliary driver room. “Innovations are not restricted to the interior. We have also developed a new piston system for removing the spare wheel/tire assembly, external luggage compartment door with electro-pneumatic opening system and wider luggage compartment at the rear with easier and more ergonomic access “, points out Paulo Andrade.

Douglas de Souza Melo

New in Central America Guatemala is the first Central American country to receive the Viale BRT Bi-articulated model for public passenger transport. Three units were delivered, each capable of carrying 260 passengers. The vehicles will be used in the TransMetro System, which already has in its fleet more than 60 articulated Marcopolo in Guatemala City.

Douglas de Souza Melo

Viajante - Issue 19 - December 2016

NEWS ROUTE

World

Sudacam inaugurates new facilities Representative of Marcopolo in Ecuador, Sudamericana de Buses y Camiones - Sudacam - inaugurated its new headquarters in Quito. In 540m² of built area, Sudacam has a qualified technical team, complete after-sales infrastructure and technical assistance services and a large stock of spare parts to efficiently meet the needs of all customers. “The move to the new space reinforces our position as a strategic ally of our clients, as

well as seeking better financing options and helping them to configure the product according to their focus, thus optimizing the investment”, says director Santiago Reyes adding that operators have invested heavily in quality, sophistication and safety, with the acquisition of more luxurious models for interprovincial and international routes. The inauguration event was attended by clients, representatives of automakers, banks, representatives of the Brazi-

lian embassy in Ecuador and the commercial team of Marcopolo. “In recent years, Ecuador has been consolidating itself as a major consumer market for road buses. And Sudacam’s support has been instrumental in strengthening our brand”, said Paulo Corso, director of commercial and marketing operations at Marcopolo, adding that in recent months more than 30 new buses have been provided to some of the major transportation operators in the country.

Divulgação Sudacam photo: Oscar Romero, Javier Chavez, Mateus Lorandi, Santiago Reyes Liut, Santiago Reyes Alvear, Paulo Corso and Juan Borrero celebrate the partnership between Sudacam and Marcopolo at inauguration event

Viajante - Issue 19 - December 2016

World

NEWS ROUTE

MegaVenda in Chile Sur Activo events center in Concepción, Chile, was the venue chosen by Epysa Club to promote the MegaVenda do Transporte. The traditional fair gathered more than 60 exhibitors of vehicles, implements and technology aimed at the road transportation of passengers and freight. Special sale prices and differentiated financing conditions gave a boost to transport companies in the south of the country to invest in fleet renewal. Two days into the fair, more than 20 Marcopolo buses were sold. “We made sales that were not in our projections, which undoubtedly confirm the importance of promoting this kind of meeting that brings together the entire transportation industry chain. We realized that customers were excited, which is extremely important to revitalize the strength of the segment”, says Matias Castro, general manager of Epysa Buses, Marcopolo representative in Chile.

Divulgação Epysa

Qualification Electrical and mechanical operation and maintenance of road bus bodies was the focus of the training attended by members of the companies Ahumada, Epysa, Servibus and VTS from Chile, Megabus from Panama, Quirquincho, Flota Copacabana, Orion and Trans Cotoca from Bolivia, Litegua and Coadaca Guatemala from Guatemala, Expresso Paraguay, N.S.A Paraguay and Empre-

sa de Transporte Padre Fidel Maíz from Paraguay, Metalpar from Argentina and Mega Bus from Peru. During four days, the 21 participants attended the Marcopolo Training Center to monitor the vehicle production process and receive information on the operation of the multiplex, audio and video, toilet, and on the electrical and pneumatic systems.

Douglas de Souza Melo Douglas de Souza Melo

Viajante - Issue 19 - December 2016

PANORAMA

Management and Leadership

Hugo Fleck President of the Rio Grande do Sul Association of Intermunicipal Transport

The transport of passengers won’t stop evolving Hugo Eugênio Fleck is an outstanding entrepreneur in the Brazilian road transport sector. President of Viação Ouro e Prata, the executive also presides over RTI – Rio Grande do Sul Association of Intermunicipal Transportation - and works tirelessly for the constant upholding of the bus as one of the most efficient and safe modes for the transport of people.

Divulgação RTI

Viajante - Issue 19 - December 2016

Viajante Magazine - The companies and transport operators of Rio Grande do Sul have one of the newest and most modern fleets in Brazil. What are the RTI’s actions and role to encourage and ensure that the high quality standard is maintained among its members? Hugo Fleck – One of the actions of Strategic Planning is to make members aware of the importance of maintaining a new fleet, with vehicles equipped with the best embedded technologies, always in the interest of satisfying and retaining their users. In addition, new fleet means contribution to the improvement of the quality of life on the roads, with fewer vehicles circulating and an atmosphere with less pollutant gases. After all, the mission of the RTI made explicit in the strategic planning, is to facilitate the movement of people by bus, with safety, comfort, agility and environmental preservation. Viajante - In the last decade there has been a very large modernization and professionalization of the transport operators, with massive investments. The management has evolved and the great beneficiary is the passenger. What is your assessment to all this development? Hugo - This development is a result of the awareness of entrepreneurs that the competitive environment and the continuity of the enterprises needed a new approach. It is important to consider that in general the passenger transport companies have emerged as a family enterprise, with a limited scope in reggards to time and area of coverage. In order for the service to grow, there was a need for professionalization and large investments in fleet and personnel, always aiming to satisfy the passenger. This development in planning and equipment has consolidated the image that transportation is one of the best and most responsible services in the country today. Viajante - In contrast to all this evolution, the Brazilian bus sector has lived a very delicate moment since 2014. What do you expect for 2017 and the next years? Hugo - Like any other sector of economic activity and especially in the service sector, the transportation of passengers

was strongly affected by the crisis that the country is still experiencing. The decrease in the number of passengers has been constant, but it is already possible to create the expectation of reversion of this picture. Thus, the possibility of growth of the sector depends on economic stability, job creation and a feeling of confidence throughout society at large. Viajante - Despite this reality, the companies associated with RTI have maintained their investments in fleet renewal and training. Will this strategy and investments be generally maintained? Hugo - The reality of the country’s economic situation does not allow us to maintain the renewal levels of the last five years. Not only the reduction of paying passengers, but the exorbitant increase of interest rates prevent investments in new fleet. Today, all efforts are in the sense of safety and maintenance, maintaining the quality of service and

Industry growth depends on economic stability only acquiring new equipment in a restricted way, unlike what was done in the recent past. Viajante – Has the fall in income in the last two years reduced the number of Brazilian passengers transported on inter-municipal travel? How does RTI work to stimulate, increasingly, the use of the bus for short and medium-distance road transport? Hugo - It is visible the reduction of the number of passengers due to the economic crisis. To stimulate the use of the bus, RTI weekly brings together its members to exchange experience and search for new alternatives. In terms of comfort, passengers have air-conditioning, internet connections, cell phone charging devices and, on many lines that leave the countryside to Porto Alegre, the

extension to Salgado Filho Airport. Also provided are facilities for the purchasing of tickets via the internet, payment by credit card and choice of travel modality, such as executive, semi-bed and bed. Also important is the presence of RTI in the media, with campaigns showing the benefits of collective transportation in relation to the individual. Viajante - How does RTI see the behavior of the passenger, whether for tourism or business purposes, in relation to the use of the airplane? Was there greater use of the bus for travel within the state? Hugo - These are two different modes both in frequency and in price. The increase in the supply of air transportation generates influence in specific points, mainly due to the distance between the countryside and the capital of the state, since we are talking about intermunicipal transportation in Rio Grande do Sul. Viajante - What are the new challenges for passenger transportation? Hugo - I believe that at the moment it is the coexistence of a highly regulated sector that is controlled and supervised by the government, with the new practices that under the banner of sharing are being implemented without any control. The RTI has dealt with this issue with its members, given that regular transportation ensures safety, maintenance of vehicles, comfort, punctuality and quality of service, collecting taxes, generating jobs and making the economy grow. On the other hand, the so-called sharing transport, such as BlaBlaCar and Uberbus, deals only with the value of the transport, without any responsibility for the passenger. This is a situation that will lead to one of two outcomes, either an equal regulation of all services or a deregulation of the traditionl transport, operated by established and known companies.

Viajante - Issue 19 - December 2016

PANORAMA

Market Overview

Eduardo Tude Chairman of the ABRATI Deliberative Board

Prepared to meet the challenges of interstate passenger transportation Chairman of the ABRATI Deliberative Board since August this year, Eduardo Tude de Melo highlights the current high quality standard of services in the sector and points out the challenges for the coming years.

DivulgaĂ§ĂŁo ABRATI

Viajante - Issue 19 - December 2016

Viajante - 2016 was a difficult year for the Brazilian economy, especially for the bus industry, with fleet renewal below expectation. How do you analyze this period and what lessons can be drawn for Brazilian road transport? Eduardo Tude - The main lesson to be learned is that interstate passenger transportation is an economic activity subject to many interferences and seasonalities and the entrepreneur must be prepared to face them, remaining capitalized and not indiscriminately directing resources to other activities. One needs to stay focused and deal with these difficulties. The low fleet renewal stems from this and a prevailing regulatory environment that recommends caution until the entire process of the new legal authorization system is implemented. Viajante - What are the plans and challenges of your management in the chair of ABRATI? Eduardo - Our objective is to follow up on the various issues that have been touched by the previous management, devoting extreme attention to the daily challenges of the Granting, Legislative and Judicial Powers that normally publish norms and obligations that greatly burden the costs of the companies that operate the transport services Road transport. Viajante â&#x20AC;&#x201C; Periods like those Brazil is going through are virtuosos to improve competitiveness, productivity and focus on excellence. How have ABRATI and its associates acted in this regard? Eduardo - It is in the unfavorable moments that transport entrepreneurs end up developing their creativity and seeking to perfect their operations, modernizing them, eliminating unnecessary costs and at the same time offering better services to its passengers with the use of more modern vehicles equipped with the latest Security technologies, comfort and modernity. Viajante - What statement can be made of road transport in the Olympic Games Rio 2016? Eduardo - The companies associated to ABRATI that operate in the Rio de Janeiro route gave a display of great

professional maturity, offering the latest generation services. They expanded the service in the road terminals with bilingual personnel trained to offer all type of information to the tourists, and they acted with flexibility by adding extra service in certain days, never staying behind. It was a real gold medal won by interstate bus companies. Viajante - Comment on the programs that ABRATI has developed for sustainability and environmental preservation. Eduardo - The ANTP / ABRATI Award for Good Practices has encouraged companies in various ways to be concerned with sustainability and environmental preservation. We have tried to show that the adoption of these methodologies, besides being politically correct, bring financial benefits to those who adopt them. We have for example a company that, with the simple action of collecting the water that drips from the air conditioner and reusing it in the bathroom and in the windshield wiper, got

It is in the unfavorable moments that transport entrepreneurs end up developing their creativity and seeking to perfect their operations. substantial savings on the water bill. Viajante - At the closing of the year, attention is already on 2017. What is ABRATIâ&#x20AC;&#x2122;s expectation for the coming years? Eduardo - Based on the data we have at the moment, 2017 will not be much different from 2016 with a slight drop in the number of passengers transported. It would be premature to comment on the following years. Viajante - What are the biggest challenges and obstacles for the industry to offer an increasingly unique and differentiated service? Eduardo - The sector has several matters that need special attention: the issue of the lack of isonomy in the collection

of ICMS between air and road transport. The sector is experiencing a tax situation that is at least odd. The passenger is penalized with the collection of ICMS incident on the bus ticket. That is, the ticket is 18% more expensive for the user. Meanwhile, the passenger who travels by plane, who has a higher income than those who travel by bus, is exempt from this tribute. Although the Constitution says that all are equal before the Law, in this case, apparently, some are more equal than the others. Airplane passengers are more equal, so do not pay ICMS, while bus passengers are less equal, thus pays. Now this is absurd! The decision to withdraw the ICMS tax on passengers traveling by plane was passed by the Federal Supreme Court in 1997 and has harmed bus users who pay a tribute that the higher income population does not pay. This serious distortion leads to unfair competition between two sectors that are vital to the countryâ&#x20AC;&#x2122;s infrastructure and should be complementary. Another aspect is the issue of the advance of clandestine transport due to deficiencies in the surveillance system. Finally, the impact of mandatory gratuities by law. Our modal today is obliged to carry 6 passengers with total exemption from fare and 4 passengers with 50% discount, among the elderly, disabled and young people in need. In the case of the disabled, a judicial decision in force obliges companies to as many disabled people as the number of places available on every trip. Today, 650 thousand people have a disability card and 18 million and 500 thousand needy young people are enrolled in CEF. In 2015, nearly 14 million passengers were transported for free, representing a loss of revenue of 620 million reais for companies. And this burden was imputed to the sector without the forecasting of cost provided for in the Constitution. And again, the gratuities were only implemented in land transportation. Air transport is not required to bear any kind of social benefit on its tariffs.

Viajante - Issue 19 - December 2016

Paradiso 1600LD

Sa fe t y a n d ergonomics

Seatbelt saves lives.

Merely illustrative images. Consult the representative in your region to learn more about the models and their configurations Www.marcopolo.com.br - on social networks: OnibusMarcopolo

Viajante - Issue 19 - December 2016

ARTICLE

Connectivity and intermodality will determine the future of the industry

Susete

Philipp Schiemer

President of the 25th SAE Brazil International Congress and Exhibition of Mobility and MercedesBenz Technology

e are going through a moment of great transformations that impels us towards discovering innovative solutions for the new times. Despite the political, social and economic insecurity that plagues the world, it is possible to identify trends in the mobility sector, which globally moves to to the tune of the planet’s new demands. Said that way this seems more like an exercise for a distant future, but that future has indeed arrived. For this reason, the 25th SAE BRASIL International Congress and Exhibition of Mobility Technology chose the theme “Engineering Creating the Mobility of the Future - Intermodality - Connectivity Intelligent Vehicles and Systems”, which reflects the concerns of the industry and engineering in relation to the next steps of a revolution that is just beginning. In Brazil, our concern is directly proportional to the needs generated by the mobility bottlenecks in the face of the precarious transport infrastructure, especially in large metropolises. It is in this context that connectivity and

intermodality assume a place of relevance in the country, as in the whole world. It is not by chance that this subject has topped the list of priorities of the most important markets. Connectivity and intermodality will determine the future of transportation, logistics and of our industry. This is a time for debate, as technology advances and is present in cars and trucks with sophisticated connectivity systems, and the opportunities for the emergence of new technologies are endless. Is Brazil behind in connectivity? I would say no, technology is here as it is in the world, what is missing is to better organize the infrastructure so that systems can be applied more quickly here in the country.

“Brazil’s poten tial in terms of in frastructu re an d logistics is very large. ” In Europe the vehicles talk to the street signs, which is only possible because besides the technology there is a standardization for traffic lights, warnings signs etc ..., which does not yet exist in Brazil. Connectivity and its systems always depend on a multidisciplinary work between automakers, suppliers and regulators. This work has already begun and now it takes rhythm, setting things into motion. A new service technology universe now begins, such as the already popular telemetry and truck pad, tools that facilitate fleet management and trucker control over the freight location.

These and other less known resources prove that the Brazilian crisis did not affect the rhythm of local engineering in keeping up with technology. Although the appetite and the enthusiasm of the companies have cooled with the internal market, the whole industry knows that if one does not invest now he will be behind when the market begins to grow again. Everyone is investing. No less important in the scenario of future mobility, intermodality grows in the list of priorities in the new Brazilian and world needs. In this field agriculture has advanced strongly, betting on the railroad. In other sectors this trend is still incipient in practice but is treated with the utmost importance. Brazil is still a road country and this will change slowly, because it requires huge investments. I’m optimistic. Brazil’s potential in terms of infrastructure and logistics is very large. Today the country still loses a lot of money due to deficiencies in the system. But the recovery of the economy will come soon and the investment will return, because the return is guaranteed. It is impossible for this not to occur. Export is a solution for Brazil, but it is not the only one and it is not done overnight. The country needs to work to improve structurally. A good part of the exchange advantage with the devaluation of the Real is lost because of the logistical cost of Brazil. Exporting a truck load from here to Africa is 10 times more expensive than exporting it from Germany. The difference is brutal. Every crisis is an opportunity to think and act, to focus on things that need improvement and that is always good. I think this crisis will make a leap in productivity for Brazil and for all companies.

Viajante - Issue 19 - December 2016

INNOVATION

Innovation: an ally for accessibility

Julio Soares

Viajante - Issue 19 - December 2016

A mobile seat device that appears as an alternative of accessibility to facilitate the boarding of people with difficulties of locomotion. This is Easy Boarding, developed according to the criteria established by the Brazilian Association of Technical Standards ABNT and by Inmetro. According to Petras Amaral, manager of design and innovation at Marcopolo, the company researched and interviewed clients and experts to develop an innovative, practical and safe system. â&#x20AC;&#x153;We are anticipating the legislation, which only goes into effect in 2017, and offering alternatives that make bus travel even safer and more comfortable. Today there is no obligation for the installation of this type of equipment, but the population with difficulties in locomotion is approximately 45 million. According to him, the ease of use and the humanized process are standouts that can stimulate people with different needs to choose the bus as their means of transport for road trips.

INNOVATION

Installation and advantages Easy Boarding can be installed on several Marcopolo buses, thus meeting the need for road transport operators with a fleet composed of several models. For the transport company, the Easy Boarding system offers speed and represents a differential in terms of accessibility. The movable seat does not require alignment of the vehicle to the curb or to the pavement, so there are no disalignments in the approach of the passenger. After placing the three-point seat belt, the seated passenger is raised to his position in the vehicle, then the seat is locked to the floor and the door closes, finishing the boarding. Also present is the chest belt device for people without mobility in the upper body. The electric lift system is specially sealed between the passenger saloon and the luggage compartment with low noise levels. It can be operated manually, enabling the use of the vehicle even when automatic operation is not possible. Due to its conventional size in all categories, the device does not reduce the passenger saloon space or decrease the number of seats available.

Award Even though itâ&#x20AC;&#x2122;s still awating aproval, Easy Boarding won the 1st Prize of the 1st Innovation Award of the Industry and Commerce board of Caxias do Sul - CIC, which aims to foster innovation through the dissemi-

nation and recognition of innovative ideas that promote the development of local companies. In addition to Marcopolo, Senac Caxias do Sul and Toca dos Tocos Childrenâ&#x20AC;&#x2122;s School were awarded. Viajante - Issue 19 - December 2016

INNOVATION

Smart Seat Monitoring fatigue and prolonging the alertness of drivers who operate passenger and cargo transportation. These are the objectives of the Antisleep Seat, an seat equipped with mechanical and physiological distraction devices

which, through stimuli, extend the alertness of professionals at critical times. The prototype was presented by Petras Amaral at the SAE Brazil Congress held in October, in São Paulo, being recognized as a technological

milestone. The project, pioneering and unprecedented, is the result of the partnership between Marcopolo and CEMSA - Multidisciplinary Center for Sleepiness and Accidents of Woodbridge and is in the test phase.

Operation Studies indicate that physical and mental fatigue and situations of monotony are among the causes of sleepiness at the wheel and, consequently, road accidents. The Antisleep Seat features distractors that act to avoid fatigue by means of audio, electromechanical vibration, cooling and heating, in addition to causing thermal stress, thus reducing drowsiness and promoting alertness. It has an integrated module, responsible for receiving several different data on the fatigue state of the driver, as well as travel length and time of the day. By use of this data, the algorithm based on studies on the biological cycle and the critical times of sleep propensity developed by CEMSA defines the sequence of distractors most appropriate for the trip, acting in a customized and preventive way. According to Petras, the numerous tests carried out in simulations with different fatigue conditions and stimuli proved the effectiveness of the system, observing a change in the alertness of the driver, as well as a shortening of reaction time (reflexes) to avoid accidents. “Unlike other systems found on the market that act in a reactive manner, the Antisleep Seat acts in a preventive way, using specific data from the driver and the journey, thus reducing the risk of accident”, he says.

“The Antisleep Seat can be treated as an anti-fatigue system and not as a mere seat. In the future we can foresee companies integrating it with driver sleep pattern data as well as real-time fleet management. Final tests and the official presentation of the seat to the market are expected to occur later this year or early 2017”.

Divulgação Marcopolo

Viajante - Issue 19 - December 2016

Expa nd t o co n qu er Marcopolo has created a new way to overcome the challenges facing the automotive sector. With the Conquest Project, it goes beyond crossing frontlines. It grows and

conquers new markets and offers the five continents efficient solutions for the transportation of passengers, consolidating itself as a globally strong brand.

Marcopolo, winner of the 2016 Top Marketing Award: Building Successful Brands | Global Marketing

www.marcopolo.com.br - on the social networks: OnibusMarcopolo

COVER

Management and focus on the market, processes and people

Foto Julio Soares

Aware of the low demand of the Brazilian market in an extremely difficult year for the national bus sector, Marcopolo has, since late 2015, revised its strategy, defining three pillars for its business: to expand its position in Brazil, accelerate exports and prioritize profitable internationalization. For the business objectives, it was necessary to increase the competitiveness of the company, seeking operational and commercial excellence, highlighting some projects focused on the market, processes and people. More efficient and close to its customers and partners, Marcopolo remains committed to the pursuit of excellence, investing in the development of its people, processes and new and modern products to anticipate the needs and desires of bus operators and users in all segments.

Total safety This project aims to eliminate workplace accidents in the company, demonstrating concern for the health and well-being of employees. Several actions have been carried out through communication, training and guidance of employees, implementation of management

CARĂ TULA

tools and the realization of safety kaizens to identify opportunities for improvement which has contributed to a significant reduction in the number of accidents and to the awareness of the need for safer behaviors in the company.

Conquest to increase exports production to remain competitive. With it, the company sought in the foreign market deals that kept its Brazilian lines at efficient levels of activity and, consequently, help mitigate the increase in costs inherent to lower demand, and to minimize staff reductions and loss of talent. Conquest had 35 employees, who visited more than

60 countries, and boosted the presence of Marcopolo in Latin America and markets such as the African, Asian and Middle East, allowing the increase of exports. The 65% growth in exported physical units in the first nine months of 2016 helped the company to partially make up for the 27% decrease in national demand (compared to 2015).

Tip to tip The project aims at strengthening and solidifying the relations with Brazilian trading partners and is a powerful CRM tool. Company professionals visited current and prospective customers across the country, listened to operators, observed their fleets and expectations and gathered opinions and information to generate business. They also enabled further improvement to the products to meet the needs of the bus market.

Viajante - Issue 19 - December 2016

COVER

SIMPS / SUMAM Revitalization The revitalization of SIMPS / SUMAM has been made based on Lean principles and the realization of Kaizens (continuous improvement) with the involvement of employees from different areas. An extensive training program for all employees on tools related to the Lean philosophy has been implemented throughout the year. The results are reflected in operational excellence, with efficiency and quality gains and reduction of costs, inventories, working capital, areas and waste, as well as a better

working environment for employees. This program has also allowed the standardization of the main processes of production, engineering, commercial, controllership, quality and human resources among others, and its implementation in other Marcopolo factories around the world. In Brazil, only in the first 8 months of the year more than 60 Kaizen weeks carried out, resulting in almost 3.2 thousand suggestions for improvement, with more than 2,800 already implemented. Ac-

cording to Francisco Gomes Neto, CEO of the company, the Lean philosophy is not only restricted to manufacturing and production. “It must be present in everything that is done in the company and can exceed the company’s physical limits and reach the whole society. It is a culture focused on the elimination of waste, continuous improvement and the pursuit of excellence in activities and processes aimed at improving safety, quality, productivity and work environment”, emphasizes the executive.

Bruna Theodoro Muraro

Lean Turnaround

Art Byrne, author of the book Lean Turnaround, lectured at the Ana Rech unit sharing his experience in implementing the Lean philosophy, using Kaizen as a tool for continuous improvement. The speaker used practical examples that can be applied in the company. In addition to Francisco Gomes Neto, also took part the President Emeritus at Marcopolo, Paulo Bellini, members of the Board of Directors, managers, employees involved in the Lean Project and representatives of Marcopolo’s affiliated and controlled companies. 26

Viajante - Issue 19 - December 2016

Bruna Theodoro Muraro

CARÁTULA

Performar Project Considering that people are Marcopolo’s biggest competitive differential, a new system for monitoring and developing employees, PERFORMAR, has been developed. Its purpose is to enable each employee to understand his / her role in the company, while at the same time receiving a return on his expected performance, behaviors and attitudes through a conversation with his manager. This project is part of the action plan suggested by the employees themselves in the company’s latest climate research and has been perceived as a very positive tool both by the collaborators and by managers. “In a time of low demand and greater customer rigor, it is essen-

tial to produce quality. The production of buses demands highly specialized labor. Quality is more than fundamental

and achieving zero defects has never been more important than now. Produ-

cing perfectly from the first moment, without failures, mistakes and rework is what, in the end, guarantees the satisfaction of our customer, the delivery of more orders, production and the level of employment. For all that to happen, we need motivated professionals and a good working environment where people can make it happen with safety, quality and efficiency”, Highlights the CEO at Marcopolo. With all these actions, the company achieved the results defined by the management and the board of directors, with a 50% increase in revenues from exports and positive performances in 2015 and 2016, despite the crisis. At the same time, it is preparing for the resumption of the Brazilian market that should occur from the second quarter of 2017 onward.

Douglas de Souza Melo

Viajante - Issue 19 - December 2016

CAPA

Bus market to make a comeback in 2017

The main executives of the automakers and bus manufacturers installed in Brazil point out that the resumption of the market will only start from mid-2017. The outlook is for growth of a maximum of 10% in 2017, and that the volumes of recent years should only be achieved after 2018. The Brazilian bus segment faces the worst crisis in its history. In 2014, the internal bus market reached 26 thousand units and recorded its best result. A year later, with a 40% drop, the size shrank to 15,700. For this year, the forecast is 9.6 thousand units a level observed in the 80’s. With the reduction in volume, competition has grown and the margins have been compressed. With tight margins, the segment’s situation is one of the most

dramatic in the bus industry. The fall in price for survival has led businesses to walk back and some have soured high losses. For the last two years there were no price readjustments in the sector. “We didn’t even pass on inflation of costs and manpower. We are priced at around 20% below”, says Marcopolo’s director of commercial operations, Paulo Corso. For automakers, manufacturers of bus chassis, the price adjustment is inevitable, as has already occurred with the truck segment at the end of last year. The high interest rates, BNDES financing limit and reduction of the participation of the Caminhos da Escola program leave the situation even more delicate. The Federal Government program, which at one time had purchased 10 thousand units per year, is at only 500 to 1,000 buses. Exports have been a boon for the sector, but with the recent rise in the real, international competitiveness has fallen again and may jeopardize the already delicate balance. The industry is hoping for a program of fleet renewal and economic policies that culminate in a fall of interest - which would motivate entrepreneurs to make new investments. The outlook for the next five years ranges from 16,000 to 20,000 units.

“Price gap is another challenge for the sector.”

Viajante - Issue 19 - December 2016

Economic indicators The Brazilian Institute of Economics (Ibre) of the Getulio Vargas Foundation (FGV) points out that the resumption of the Brazilian economy will take place in 2017. This change in trajectory is based on the improvement in the indices of industry, services and consumer expectations. “The advance of the Bovespa and the prospect of lower interest rates also motivated the growth of the indicator. In addition to the evolution of the expectation indexes, the interpretation of a drop in the interest rate points to the increase in consumption and private investment”, said Ibre researcher Paulo Piccheti. Experts agreed that a slight advance in the Brazilian Gross Domestic Product (GDP) started in the last quarter of 2016, but warns: there are conditions for a more significant growth of the economy, such as the reduction of the interest rate and the devaluation of the real, and an economic policy that favors productive activity and not speculation.

Viale BRT

Ro b u s t a n d E con om i c

In the city we are all pedestrians.

Merely illustrative images. Consult the representative in your region to learn more about the models and their configurations www.marcopolo.com.br - on social networks: OnibusMarcopolo

RECOGNITION

2016 Biggest & Best in Transportation The 2016 edition of the Biggest & Best in Transportation Award, promoted by OTM Editora, elected Marcopolo as the Best Transportation Industry and Best Manufacturer of Bus Bodies among 800 Brazilian companies in the sector. The company was rewarded for the performance achieved in its activities, based on its financial balance sheet. The awards event took place on October 27 at the Unique Hotel in São Paulo. “The achievement demonstrates that, despite facing the worst period of the bus industry in Brazil, Marcopolo sought, through bold and innovative

management,

greater

competitiveness, productivity and excellence”, emphasizes Paulo Cesar Nunes, Chairman of the company’s Board of Directors. Marcio Bruno

500 Greatest in the South In the ranking of the 500 Largest Companies in the South, released

Amanhã

Magazine

and PwC, Marcopolo is 13th in Rio Grande do Sul and 33rd in the overall ranking of the three southern states. The awards ceremony was held at Fiergs, in Porto Alegre. 30

Viajante - Issue 19 - December 2016

Divulgação Revista Amanhã

RECOGNITION

ADVB / RS 2016 Top Marketing It was with the “Conquest Project - Marcopolo faces the sector crisis and expands its presence in global markets”, that the company won the Top Marketing Award ADVB / RS in the category Building Successful

Brands

and

Global

Marketing. The project has opened a new way to overcome the challenges facing the automotive sector. According to Ricardo Portolan,

Divulgação ADVB/RS

Overseas Market sales manager, exports

partially

compensated

for the drop in production and significantly increased the delivery of

buses

made

Brazilian

manufacturing facilities to countries in Latin America, Africa, the Middle East and Asia. “This award is an important recognition of the work of all the team involved in the Conquest Project that visited more than 60 countries, which represented the opening of ten new markets.” The 34th edition of the ADVB / RS Top Marketing Award was held at the Barra Shopping Sul Event Center in Porto Alegre, and was attended by executives from the main companies in Rio Grande do Sul.

Divulgação ADVB/RS

Viajante - Issue 19 - December 2016

SPECIAL

To meet and appreciate all the landscape TheMarcopolo Viale DD Sunny bus allows full view of attractions and natural beauties. The model that gains each day more projection in Brazil and abroad, is a success in the National Park of Iguaçu, in Foz do Iguaçu, where five vehicles transport tourists in itineraries of sightseeing through the park to the Falls. Also during the Rio 2016 Olympic and Paralympic Games, Viale DD Sunny was highlighted as the best means of transportation to get to know the attractions of Rio de Janeiro, with the recently launched Sightseeing Rio, the first official and regulated tour service in panoramic buses that visit the sights of the city. Abroad, the demand for the Marcopolo model also grows. Since August, Marcopolo has exported the first three Viale DD Sunny buses to the company H Forbes, in the Bahamas. The vehicles used to transport tourists to Freeport Island were purchased for their special features and for allowing passengers to have a unique panoramic view along the way. According to Paulo Corso, director of commercial and marketing operations at Marco-

Viajante - Issue 19 - December 2016

polo, the Viale DD Sunny gives the occupants panoramic views and “brings them closer” to the natural beauty around them. “This type of bus is widely used in several cities abroad, such as Paris, New York, Rome, Madrid and Buenos Aires, among others. Here in Brazil, Marcopolo has already supplied units to cities such as Camboriú, Campo Grande, Canela, Curitiba, Foz do Iguaçú, Gramado, Rio de Janeiro, São Paulo and Porto Alegre”. Because it is developed for tourism applications, the vehicle is equipped with automatic transmission, security system so that the bus does not move while the doors are open ans sound system with microphone, highlights that increase comfort and safety for the users. On the lower floor, the Viale DD Sunny has large windows, which ensure greater visibility for passengers. On the upper floor, the seats have a particularly resistant plastic coating, necessary due to the absence of windows and exposure to the weather.

Marcos Labanca

Viajante - Issue 19 - December 2016

SPECIAL

Also since 2013, Viale DD Sunny is

“From above, the Serra

used for sightseeing trips in Gramado

is even more beautiful”.

the Serra is even more beautiful”

and Canela. The phrase “From above,

is painted on buses developed exclusively for Brocker Tourism. The vehicles also have retractable roof on

Julio Soares

the second floor.

The vehicle of the Falls The five vehicles of the Iguaçu National Park are hybrids, they have gained distinctive and exclusive painting, and presented a great challenge to all involved by the novelty of the project and the sensitive benefits they will provide to the park’s environment and visitors. Driven by electricity and diesel, they reduce by 50% the emission of polluting gases in relation to buses with technology Euro 5, and 90% over those with technology Euro 3. Without windows, it provides the greatest connection between passengers and the environment. “In the project we sought to combine embedded technology, such as audio and monitoring came-

ras, as well as LED headlamps and flashlights, and more resistant and easy-to-maintain components. An example is the floor which is in polyurea and the sides in corrugated aluminum”, explains Paulo Corso. The floor in polyurea has the advantage of being environmentally friendly, waterproof and extremely resistant. Its application increases the life of the floor, which is essential due to the fact that the buses do not have windows.

In terms of safety, the Viale DD Sunny privileges users and visitors to the park by increasing the height of window sills. The vehicle is also distinguished by its accessibility, with access ramp and space for wheelchair and disabled people. The vehicle is also equipped with automatic transmission, microphone and a security system that prevents the bus from moving while the doors are open, highlights that increase comfort and safety for users.

Marcos Labanca

Viajante - Issue 19 - December 2016

Sightseeing Rio

Claimar Cerutti

Rio de Janeiro’s vehicle used on Sightseeing Rio, partnership between the Rio Bus and Riotur, have low floors and capacity for carrying 71 passengers seated, being 45 at the top floor and 26 on the lower level. It also has painting. The trips begin at Praça General Osório in Ipanema, which is home to a subway station, and travel the path General Osório Square-Praça Mauá, passing through the edge of Copacabana, streets of Botafogo, Flamengo Beach and Center, including the Olympic Boulevard, in Praça Mauá. In this way, there is a stop at the base of the cable car of Pão de Açúcar, in Praia Vermelha (Urca). Tourist guides make the attendance in Portuguese and English and give emphasis to different attractions along the route.

BC By Bus Balneário Camboriú also has a Viale DD Sunny for daily city tours. With a capacity to carry 73 people, the bus has a system that recognizes tourist spots

along the way and activates audio in Portuguese, English and Spanish with information and curiosities of the localities, as well as safety tips.

The lower floor is air-conditioned, has suitable seats for people with special needs, ramp access and other accessories such as refrigerator.

eing trips in cities and tourist sites. With low floor and capacity to transport 62 seated passengers, being 45 on the upper

floor and 17 on the lower floor, they are 12.5 meters long and four meters high and equipment to allow total accessibility.

Bahamas The Marcopolo Viale DD Sunny buses from Bahamas have a Volvo B290E chassis and were specially designed for sightse-

Douglas de Souza Melo

Viajante - Issue 19 - December 2016

SUSTAINABILITY

Sustainable Mobility

Care for the environment is at the center of social agenda discussions around the world, and the increasing urbanization guides the design of vehicles and urban systems that will play a key role in shaping a sustainable future.

When thinking about the future of cities, we also think about the future of mobility. Increasingly, the role of public transport within the context of energy use, emission of pollutants and global warming is under debate, bringing to the fore the need for changes in traditional patterns of mobility from the perspective of more sustainable cities. Mobility and the environment, according to urban planner and

climate strategist Boyd Cohen, stand alongside public administration, economy, society and quality of life as central components for creating smart cities. In them, the planned development promotes the necessary improvements to the urban environment and creates an organized urban infrastructure for the circulation of vehicles, reducing congestion and the emission of greenhouse gases.

The future is now According to Guillermo Petzhold, specialist in urban mobility at the World Resources Institute (WRI), mobility should not be a longing for the future, but must be part of the cities today. There is enormous potential in this aspect if the cities were planned with priority for the needs of people, focusing on active modes (walking or cycling) and collective transportation. “When the public authorities invest in the construction of cities that integrate urban planning and transport, there are people-oriented communities and sustainable transport. 36

Viajante - Issue 19 - December 2016

More compact and connected, such cities reduce the need for long journeys, which also contributes to make the city more sustainable since pollutant emissions are lower. This is what we call Development Oriented by Sustainable Transport “. He points out that urban mobility is not limited to transport itself. “It also encompasses different aspects, from the needs of the population to the design of streets and sidewalks. To qualify mobility in a city, all these aspects need to be thought not in isolation, but together”, he adds.

“We can make our cities more developed and more sustainable. We have to focus on sustainability and innovation efforts in our territory, improving the local quality of life”. A survey presented by Greenpeace in July and conducted by the Datafolha Institute, heard 2,098 residents of 132 cities in all regions of Brazil. When questioned about which means of transport they would choose to travel in and around the city, if they were offered adequate infrastructure, 42% of the respondents answered that their choice would be the bus, followed by car (23%) and bicycle (21%).

SUSTAINABILITY

Energy consumption in transport Collective transportation that respects the needs of mobility and uses alternative energy or technologies to increase the quality of life of the population is increasingly becoming a reality. According to the 2016 National Energy Balance, carried out by the Energy Research Company (EPE), linked to the Ministry of Mines and Energy, the transportation sector accounted for 32.2% of Brazil’s energy consumption in 2015. This gives the Segment second place in the ranking of energy consumers in the country, only behind the industries, which accounted for 32.5%. Summed up, industrial production, freight transport and people mobility account for approximately 65% of the country’s energy consumption.

Diesel Oil

Gasoline

Ethanol

Plane Kerosene

Natural Gas

Other

A matter of Health Fuel burning in motor vehicles accounts for up to 75% of air pollution in urban areas. A report released this year by the UN and Developed in collaboration with the University of Bath, UK, points out that 6.5 million people die annually from air pollution diseases and 92% of the world’s population live in places where levels exceed recommended limits.

The document represents the World Health Organization’s (WHO) largest database on air pollution, based on satellite monitoring, air and ground transportation from more than 3,000 locations, both rural and urban. According to the WHO, particles larger than 10 micrometers in diameter (PM 10) are considered harmful because they

penetrate the lungs and cardiovascular system. Brazil is in an intermediate position with respect to air pollution, with an index of 11.9, below that found in emerging countries such as Russia (17.1), China (61.8), India (73.6) and South Africa (32.6). However, it loses to countries like Australia (5.8), Canada (7.3) and United States (8.5).

Viajante - Issue 19 - December 2016

SUSTAINABILITY

Alternatives Olímpio Alvares, Mechanical Engineer specialized in sustainable transport and member of the Environment Commission of ANTP, comments that in recent years alternative technologies have emerged to replace diesel that have been proven to be competiti-

ve and contribute to the reduction of emissions of pollutants. “We are living in a moment of energy transition, which extends the range of options that have a low polluting impact on urban buses. By reducing the number of cars in circulation, the bus by itself already brin-

gs benefits to sustainability, even better if they use clean energy or technologies that reduce the impact on the environment”, he adds. Options range from the already known hybrid (diesel / electric) to 100% electric, in addition to ethanol, diesel (Euro 6) and biogas.

Natural Gas / Biomethane These gases are a result of the reaction of organic waste such as household waste, agricultural and livestock waste or sewage sludge. Marcopolo is a supplier of Scania in the bus project powered by natural gas (NGV) or biomethane. The Viale BRS Low Entry, with a length of 15 meters and a capacity for up to 130 people, has a reinforced body for the six gas cylinders installed in the ceiling, each with a capacity of 200 liters. The vehicle reduces the emission of polutants by

85% if fueled with biomethane and 70% with natural gas compared to a diesel engine. In a demonstration in São Paulo, executed during the months of June to August of 2015, the vehicle ran 3,100mi powered by gas through two lines of the SPTrans system. In addition to the significant

reduction in the emission of pollutants, Netz Engenharia Automotiva’s results showed that the cost per mile of natural gas was 28% lower than that of diesel, accounting also for the consumption of Arla 32.

Divulgação Scania

Viajante - Issue 19 - December 2016

SUSTAINABILITY

Clean Diesel In Chile one of the requirements of the new bidding process for the Santiago Public Transport system - Transantiago - from 2017 will be the incorporation of buses suitable to the Euro 6 standard to reduce fuel consumption and the emission of toxic gases. One of the vehicles showcased at Transurbano 2016 - 2nd International Meeting on Urban Mobility, was the Marcopolo Torino mounted on a Mercedes-Benz OC500 LE chassis. The event held at Centro Cultural Estación Mapocho and with

the theme “Current Opportunities for Future Solutions” opened space for analysis and discussion of different aspects related to the improvements of the public transportation system in the Metropolitan Region and in other regions of the

country and also of Transantiago. The “clean” diesel, which meets the Euro 6 standard, is among the quickest options for application, with lower operation costs and significant gains in pollutant emissions.

Divulgação EPYSA

Biofuel Result of the mixture between the oil removed from plants and alcohol, the sugarcane biofuel is the energy that moves the Marcopolo Viale BRS Low Entry with chassis VW MAN

18.280 OT LE. The vehicle presented at the IAA 2016 in Hannover, Germany, was designed to reduce by 30% to 70% the emission of nitrogen oxides and particulate matter.

MAN was the first heavy commercial vehicles manufacturer to homologate its engine to run on 100% sugarcane diesel, but the engine also runs on mineral diesel.

Rodrigo Ferrarini

Viajante - Issue 19 - December 2016

SUSTAINABILITY

Electrical The expert Guillermo Petzhold adds that it is noticeable the increase of the adoption of one of these technologies or a mixture of them in several cities around the world. “One example is the Ile-de-France region which in 2014 defined a 100% sustainable bus fleet to be implemented by the year 2025. To that end, it determined through its Urban Transport Plan that 80% of the vehicles will be electric while the other 20% will be powered by biomethane”. According to him, it is estimated that it will be possible to reduce by 50% the carbon generated by RATP, Paris bus operator. And BYD, which only produces 100% electric buses, has surpassed the 5,000-unit mark worldwide. The Chinese company develops specific pro-

ducts for the European market and plans to open factories on the mainland to meet demand. An example is the first fully electric urban double Decker bus that starts to run in London. The model has 10.2 m in length, capacity for 91 passengers, 187mi autonomy and charging time of four hours. Whether purely electric or hybrid, this type of vehicle is an important ally in reducing pollutant emissions. In September, a 100% electric urban bus, assisted by electric energy generated in photovoltaic plates and with autonomy of 44mi was presented at the 12th Latin American Showroom of Electric Vehicles. “There are already many Transport systems that successfully use electric or hybrid vehicles, but the highlight of

this project is that the batteries are charged with solar energy generated from photovoltaic panels installed on the roofs of the laboratories of the Federal University of Santa Catarina”, explains Ricardo Ruther, coordinator of the Group for Strategic Research in Solar Energy of UFSC. The project is a result of the companies Eletra, Marcopolo, Mercedes-Benz and WEG and is destined to transport the students and staff of UFSC. The bus has a Marcopolo Torino Low Entry body and Mercedes-Benz O500U platform set. Its interior is designed to meet the concept of productive displacement, with padded seats, desks, USB inputs and Wi-Fi system, allowing passengers to work or study while on the road.

Divulgação Eletra

Viajante - Issue 19 - December 2016

SUSTAINABILITY

Hybrid Developed to provide urban transportation with economy and respect to the environment, this technology uses an electric motor working parallel to a diesel engine. A combination that maintains transport power but reduces by up to 35% the fuel consumption and by 50% the emission of pollutants.

Cities of tomorrow in debate Urban mobility as an example of good practice in the world to solve the sustainability problems of the cities of the future and its viability in Brazil and Latin America were the topics of the 4th National Seminar on Urban Mobility, promoted by the National Association of Public Transport (ANTP), realized in September. Based on the macro theme “Possible Places, Cities for Tomorrow” the presentations discussed sustainable city models as agents of corporate innovation for the promotion of sustai-

nability. The Superbus project, implemented in Londrina and presented at Morgenstadt - Cities of the Future, an innovative projects conference realized in Stuttgart, Germany, highlighted the city in the international scenario as an example of innovative and modern mobility policy, focusing on the quality of service provided to the population. “The appreciation of the project abroad, within the concept of intelligent and innovative cities, shows that Londrina is on the right track with important urban development projects”, said Ignes Dequech Alva-

res, president of the Londrina Research and Urban Planning Institute. The conference highlighted important aspects of the proposal and actions that are underway, including the extension of lanes and corridors, rehabilitation of bus stop shelters, the articulated bus line, expansion of the cycle network, overpass construction and the expansion of four Integration Terminals. In addition to Superbus, three other Londrina projects were presented: Ribeirão Cambé Linear Park, Zero Waste and Smart Cities initiatives.

Viajante - Issue 19 - December 2016

TRAVELERâ&#x20AC;&#x2122;S GUIDE

Tourism

c i l b u p e R n a c i n i m Do The Dominican Republic offers a rich combination of lush nature, history and

culture to refresh the soul. Eight international airports bring the paradise even closer.

e s i d a r a p l a c i p o r T

Tourism Beautiful

ye-

to the north by the Atlantic

tourism activities are some of

colorful

Ocean and the Caribbean Sea

the program options.

drinks and large resorts are

to the South has approxima-

some of the attractions in the

tely 717mi of coastline.

ar-round

beaches,

TRAVELERâ&#x20AC;&#x2122;S GUIDE

warmth,

Being the most sought after destination by golfers in

second-largest Caribbean cou-

Discovered in 1492 by the

ntry, after Cuba. With an area

navigator Christopher Colum-

of 18,704miÂ˛ and a population

bus, the Dominican Republic

of almost 10 million, known for

has a vast historical and cul-

being warm and hospitable,

tural legacy resulting from the

the Dominican Republic occu-

encounter of European and in-

pies two thirds in the east of

digenous influences. Dancing,

the Island of Hispaniola, with

exploring centuries old relics,

the country one of the best des-

Haiti as neighbor to the west.

indulging in Dominican cuisi-

tinations for weddings and ro-

The lush tropical island bathed

ne or exploring nature in eco-

mantic trips.

the Caribbean and Latin America, the Dominican Republic impresses visitors with fields amidst a coastline with mountainous landscapes and rivers. The natural settings also make

Learn more at godominicanrepublic.com Mitur.gob.do

Ilha Saona: Smoshkov

Tourism

TRAVELER’S GUIDE

Ronald Woan

S an t o Domin go Considered the very first city to be founded by the Spanish settlers in America, the capital of the Dominican Republic still preserves a colonial area, registered by Unesco as a world heritage site. Through the stone streets you can reach historic buildings such as the Alcázar de Colón palace, the Primada de América Gothic Cathedral which is the oldest cathedral on the continent and Parque Colón. Despite

the

historic

atmosphere,

Santo

Domingo also has a modern aura and bustling nightlife, with restaurants and bars that serve good food and cheer tourists to the sound of reggaeton, bachata and merengue. Only 18mi separate Santo Domingo from the turquoise water and the fine sand of Boca Chica, a Santo Domingo: Dança

beach protected by a coral reef.

P un t a Ca n a In the land of siesta more than 30 resorts provide bars, restaurants, casinos and nightclubs that offer comfort to the view of landscapes worthy

of a postcard. With so many attractions, staying all the time in the hotels is tempting, but it would be a mistake to stop exploring the nearby islands or the four miles

of white sandy beaches, blue sea and coconut trees that invite you to activities such as diving, kitesurfing, windsurfing, boating and kayaking.

Punta Cana: Larry Armstrong

Viajante - Issue 19 - December 2016

Tourism

TRAVELER’S GUIDE

Marius Sans

La Ro ma n a a nd B a ya h ibe Paradisiac beaches and ample

are some of the leisure alternatives

infrastructure for tourism have

that La Romana offers. In Bayahibe

made the region of La Romana

and Bayahibe among the most sought after destinations in the country. An hour away from Santo Domingo and 62 miles from Punta Cana, the region of near

found

the

Eastern

Park which includes the famous Saona Island, a tropical paradise discovered by Christopher Columbus in May 1494 during his second

pristine nature stretches across

voyage to the Americas and where

the Caribbean coast.

the rare rose Bayahibe grows, a

Golf courses, horse riding, zip lines, fishing and stand up paddle

type of cactus that has been named the National Flower.

S am an á The

Samaná

Peninsula

National

Sally Walton

was

the first place where Christopher

the

peninsula

preserves

numerous

paradisiacal and deserted beaches.

December and April, the landscape of the peninsula changes with the presence

Columbus landed when he arrived in

Its capital is Santa Bárbara de

of humpback whales that swim from the

the Americas. And although it was the first

Samaná, from where several tours

North Atlantic to warmer waters for the

place trodden by Spaniards in America,

through the region depart. Between

birth of their young.

TRAVELERâ&#x20AC;&#x2122;S GUIDE

Viajante - Issue 19 - December 2016

Cooking

Chenchén Cooking

TRAVELER’S GUIDE

The maíz (corn) is an important ingredient in Dominican cuisine and is the basis for the preparation of delicious dishes such as Chenchén, one of the most famous dishes in the south of the country. Here, we present a variation that makes this traditional recipe of Dominican cuisine even more tropical. In it, the cracked corn is replaced by the fresh one. The result is just as tasty.

Ingredients: - 6 ears of green corn - 2 chopped garlic cloves - 1 chopped red pepper without seeds - 1 handful of chopped parsley

- 1 Sicilian lemon - 200 ml of coconut milk - 8 large prawns - 3 tablespoons of coconut oil - 1 pinch of powdered

annatto - Ripe avocado - Water - Salt

With a knife, cut away the kernels of

chopped red pepper without

juice of half a Sicilian lemon

the six ears of raw green corn

seeds. Fry for a few minutes without

and the chopped parsley. Cle-

and proccess them in the blender until

letting the garlic burn. Then add the

an eight large prawns leaving

they are pasty but still with lumps, set

corn and 200 ml of coconut

only the tail. Season with salt and fry

it aside. In a pan heat up two ta-

milk and stir for 20 minu-

them for two minutes on each side in a

blespoons of coconut oil, add

tes adding water whenever necessary

spoonful of very hot coconut

two cloves of chopped garlic, a pinch

to make it creamy. When the corn is

oil. Serve the corn with the prawns

of powdered annatto and a

cooked, turn off the heat and mix the

and slices of ripe avocado.

www.puntomenos.com.br Instagram: puntomenosoficial

Recipe: Tiago Daltoé Photo: Graziela Chiattone Martins

Viajante - Issue 19 - December 2016

CUSTOMER

Oltursa

Three generations dedicated to transport David Olano Haeussler is the representative of the third generation of a family dedicated to transportation. Following in the footsteps of his grandfather and father, he founded Oltursa, a Peruvian passenger transport company that in 2016 turns 35. In a country where 90% of its people travel by bus, the company was mentioned in the Annual Survey of Executives of the Chamber of Commerce of Lima as the preferred one for trips by land.

Viajante - How did the Olano family’s relationship with transportation begin? David - Our case is a particular one, I consider myself privileged to be the third generation of our family engaged in a business as important as transporting people. My grandfather was dedicated to the transport of passengers and cargo to the north of Peru, more precisely in Chiclayo, capital of the department of Lambayeque. In 1946, my father, who was a mechanical engineering student and a car enthusiast and race driver, founded his own passenger company. When I came back from the university, and as the oldest child, I began to help him and experience the company’s daily life, following him whenever possible in his visits to Marcopolo. In one of them, I had the opportunity to be present at the inauguration of the Ana Rech unit, where my father had the priviledge to greet the then Brazilian President João Figueiredo in the presence of Mr. Paulo Bellini. Viajante - The natural way would be the transition of the company from father to son. How did Oltursa come about? David - Oltursa was born literally inside Marcopolo in 1981. In one of my visits to the factory to inspect buses bought by my father, I negotiated the purchase of four Marcopolo buses with Volvo chassis. I decided to have my own company, I wanted to be independent but still support my father. However, I asked for the deal to be kept secret until delivery. As soon as he knew, he asked me to continue working together, since the services we offered were not in direct competition. I accepted because it was opportune for me to share the infrastructure of the existing road terminals. Viajante - After these four vehicles, how did Oltursa expand? What is the current infrastructure? David - After the first four buses, four others were bought. Over the years, our operations have grown along the Peruvian coast, from the border with Ecuador to Chile, as well as some mountainous cities such as Cusco, Huancayo and Huaraz,

Viajante - Issue 19 - December 2016

Douglas de Souza Melo

as well as international routes. Currently, the fleet consists of 80 buses, 80% of them are Marcopolo. We have a team of 700 employees and 55 garages and own road terminals. We have the support of a team of technical advisors that constantly improve our terminals in the cities where we are present. Viajante - From the experience of your father and grandfather, what were the values that you brought to Oltursa as an inheritance? David - I believe it is innovation, the concern to offer a modern transportation, with technology and convenience, but with affordable rates. So much so that my father was a pioneer in the implantation of nocturnal routes in the Chiclayo / Lima route and urban transport in the city of Chiclayo. We were the first company in the country to offer double-deck buses with bed service, to incorporate GPS throughout the fleet, long before it became law and to provide wi-fi internet on board. In 1995 we built the tour station in San Isidro and pioneered the decentralization of attention from downtown Lima. Viajante - To maintain high levels of innovation and satisfaction, the support of employees is fundamental. What does the company do to qualify the team? David - We value our employees and their ongoing training. We count on permanent advice for training at all levels, from the board to the operational levels. The people management area performs a work that allows employees to develop their careers. Viajante - At the age of 35, what are the prospects for the company’s future? David - Maintaining the existing leadership and consolidating ourselves in both Peruvian and foreign lines. Our customers values punctuality, safety and especially the quality of service. And as I said, one of our core values is innovation. We are always thinking to offer cutting-edge service. We seek to renew the fleet constantly to increase our quality standards and offer our passengers all the necessary comfort to enjoy the attractions and the magnificent landscapes of a country as rich as Peru.

Megabus

REPRESENTATIVE

Divulgação Megabus

Trust in Panama

nown worldwide for the 47mile channel linking the Pacific and Atlantic Oceans, Panama is economically based on financial, logistical and tourism services, which together account for 75% of the Gross Domestic Product (GDP). In the country that has 7 thousand miles of roads, Marcopolo is represented by Megabus, a company founded in 2014 and whose team is composed of Francisco Rivera, responsible for the Commercial Department, Andres Rivera, Department of Technical Assistance, and Magally Castro, Financial Department. In the Panamanian transport market, still characterized by the import of used buses, the most sought-after Marcopolo models are the Paradiso 1800DD, Paradiso 1200 and Paradiso 1350. “So far we have been working with a focus on the long distance segment. In the meantime, we have already identified opportunities that will allow us, in the near future, to

explore the segments of intercity and urban transport, thus strengthening our market presence and also offering efficient solutions that satisfy both the operating companies and the users”, he explains. Rivera says that more than materializing the sale of new buses,

“In the country with over 7 t housand miles of roads, Marcopolo is represented by Megabus.” Megabus wants customers to realize the commitment of representation with the growth of their companies. Agility in the replacement of parts and execution of technical assistance services when necessary are important for the purchase decision for Marcopolo bodywork.

“Maintaining a high quality standard in these two aspects certainly gives the customer confidence in the brand and the representative, opening doors for future sales”, he says. In the country, Marcopolo has solid relationships with several companies. “Our customers have distinct administrative profiles, but in common they all have a long-standing relationship with Marcopolo and the preference for brand models to renew their fleets”, adds Rivera. He evaluates that in addition to technical assistance and parts replacement, the aftersales offered by Marcopolo and the resale value are also seen as highlights. “Combined, these factors give not only to the customer, but also the institutions responsible for financing new buses, peace of mind to carry out investments in the medium and short term”, he concludes.

Viajante - Issue 19 - December 2016

VISITS

America Rent a Car and Turismo - Rio de Janeiro

Andesmar – Argentina

APTRA and Transportes Ariany – Dominican Republic

Autobuses Chilsaca S.A - Costa Rica

Buses JM – Chile

Buses Pullman Tur – Chile

Viajante - Issue 19 - December 2016 - Créditos: Douglas Melo, Gelson M. da Costa, Sabrina Leme e Vinicius Pauletti

VISITS

Ceccon and Biora Passenger transport – Paraná

CITA S.A. - Passenger transport – Uruguay

New Flyer entourage – Canada

Província de Chaco entourage – Argentina

Consórcio de Transportes Cooperativos - Metrocoop - Costa Rica

El Aguila – Argentina

Viajante - Issue 19 - December 2016

VISITS

Handover of plaque celebrating the 70 years of Viaggio Tur - Rio Grande do Sul

Exp. Brasileiro, Rota Transportes and Agerba – Bahia

Expresso Kurz - Rio Grande do Sul

Kleintur Turismo - Rio Grande do Sul

La Encarnacena – Paraguay

Mafagusa Transp. Turísticos - São Paulo

Viajante - Issue 19 - December 2016 - Créditos: Douglas Melo, Gelson M. da Costa, Sabrina Leme e Vinicius Pauletti

VISITAS

Marazul Turismo – Paraná

Minga Guazú – Paraguai

Viação Ouro e Prata - Rio Grande do Sul

Padre Fidel Maiz SRL – Paraguay

Rio Anil Transportes – Maranhão

San Cristobal Bus - Ecuador

Trans 18 Gestion de Flotas – Chile

Transportes Bellanita – Colombia

Viajante - Issue 19 - December 2016

MEMORY

30 years of Continuous Improvement “Simps / Sumam”

In 1986, after a trip to Japan

pany’s work philosophy.

In celebration of its 30 years,

to meet the philosophy of admi-

The first class appeared in No-

the programs are revitalized, taking

nistration and production used in

vember 1986 in the Powder Pain-

into account the essence of the prin-

the country, Paulo Bellini realized

ting Sector. Currently, there are

the opportunity to apply the same

118 groups and more than 600

concepts to Marcopolo and shared

employees involved. In 2016, 3,168

what he saw with the collaborators.

improvement opportunities were

The SIMPS - Marcopolo System for

identified and of these 2,866 were

Solidarity Production, and SUMAM

implemented. At the end of each

- Marcopolo Environment Impro-

year, works are held where each

nd the world to continuously im-

vement Suggestions were born,

group presents three improvements

prove aspects such as safety, quality

considered watersheds in the com-

developed by its members.

and productivity.

Viajante - Issue 19 - December 2016

ciples of the concept of Lean Manufacturing and using the Kaizen philosophy as a tool. The goal is to standardize the production processes in all Marcopolo factories arou-

Be in tou ch, we a re cl ose .

The images are merely illustrative. See the representative in your region to learn more about models and their settings www.marcopolo.com.br - on social networks: OnibusMarcopolo

Our story began in 1949. In 67 years much has changed.

And a fter s o many yea rs, our g oa l remai ns th e sa m e: evolvi ng to k eep up wi th yo u.

Safety belt saves lives.

The images are merely illustrative. See the representative in your region to learn more about models and their settings www.marcopolo.com.br - on social networks: OnibusMarcopolo