Magazine Viajante - nº 24 edition - December 2018

Marcopolo Magazine 24th Edition December 2018

Conquest of Africa Exports to the continent reach record highs

Special Launch of the 70-year campaign

Panorama B2B Business Efficiency

Memory Across the Atlantic

EVOLUTION MEANS MOVING TOWARDS NOVELTY. The Paradiso New G7 line arrives bringing innovations that raise the level of sophistication, comfort, safety and efficiency

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of the acclaimed road models.

Seat belt saves lives.

Merely illustrative images. Consult your local representative to learn more about the models and their configurations. www.marcopolo.com.br - on social networks: OnibusMarcopolo

STAFF

Overall coordination Commercial and Marketing Department marketing@marcopolo.com.br Text development and editing Secco Consultoria de Comunicação Sabrina Leme MTB-RS 15062 Graphic project Vinicus Pauletti Print Cromo Gráfica e Editora Digital Edition issuu.com/onibusmarcopolo

Reproduction prohibited wi thout prior and express athorization. All rights reser ved. All images are merely illustrative and product configurations may change without prior notice.

Unlike what mistakenly reported in Issue 23, Autobuses Quirquincho is in Bolivia, not in Ecuador.

EDITORIAL

Julio Soares

Growing and strengthening partnerships Success depends, among many other things, on our choices and the time at which we take them. The growth and strengthening of the current Marcopolo’s participation, both in Brazil and abroad, is due to (assertive) decisions taken when we could not even predict the severity and duration of the crisis that affect the national market since 2014.

This crisis made it fundamental to seek new ways to better serve customers, with greater operational efficiency and productivity. Through fast strategic actions, a lot of commitment and teamwork, we have managed to become stronger and better in recent years. We have not yet returned to the volumes of our heyday, but in addition to being renewed, we are getting closer to our business partners, and the benefits have been for everyone.

In the foreign market, with the Conquest Project in 2015, we intensified our actions and presence abroad.

In the following year, it produced good results and exports grew 54.6% in 2016 and 13.0% in 2017. In 2018 we are expected to have grown by more than 30% over 2017. This is mostly due to the strengthening of our presence on the African continent, maturation of the strategic initiatives and the ope-

ning of regional offices that bring us closer to international markets.

This is Marcopolo - which starts celebrating its 70th anniversary -, here and in every market around the world: resilience, determination, focus and commitment to reach and exceed the goals. By intensifying and redesigning our partnerships, with products of the most advanced technology, we can offer services beyond expectations, with excellence in service.

We still do not know for sure what 2019 will be like, neither in Brazil nor abroad, but we know that by the determination and purpose that have made us evolve, we will move on to new achievements, ever closer partnerships, and a sustainable world that privileges mobility.

Have a good reading, and a happy New Year to us all!

Ricardo Portolan Executive Manager of International Business

SUMMARY Viajante Magazine 24th edition December 2018

8 - News Route

22 - Panorama Celso Ming

28 - Cover Conquest of Africa

16 - Client

42 - Traveler’s Guide África

SUMMARY Viajante Magazine 24th edition December 2018

8 News Route

18 Panorama

Marcopolo has already

Renato Romeo

surpassed 300 New G7 buses produced

B2B Business Efficiency and Gains

100% electric bus

Celso Ming

Marcopolo and BYD

The world is experiencing a time of great transformation

Passenger satisfaction on the rise

27 Article Simone Villaça Aguiar

42 New Paradiso

Intellectual property,

1200 New G7

a good Brazilian example

Another 30 Torino

28 Cover

buses to Uruguay

Conquest of Africa

New G7 Road make

34 Especial

their debut in Chile

Lançamento Campanha 70 anos

Chile also receives Novo Senior

40 Awards Great Southern Leaders

Marcopolo Presence at

17th Title in the Autodata Award

the IAA Volkswagen launch

Biggest and Best of Transportation Accounting Oscar

15 Representative Auto Alternative

42 Traveler’s Guide Africa

16 Client Baobab Express

5O Visitations

Collective transportation as an agent of transformation

57 Memory Across the Atlantic

NEWS ROUTE

Douglas de Souza Melo

Brazil

Marcopolo has already produced more than 300 New G7 road buses The vehicles run both in Brazil and abroad, and provide improved sophistication, comfort, safety and operational efficiency

In less than three months, Marcopolo produced more than 300 New G7 road buses. The vehicles are of the models Paradiso 1200, Paradiso 1350 and, mainly, Paradiso 1800 Double Decker, for transport opera-

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tors from Brazil and from countries abroad, such as South Africa, Bolivia Chile and the Dominican Republic.

In Brazil, companies that operate in the markets of São Paulo, Rio Grande do

Sul and Mato Grosso, among others, have already received the new buses.

Abroad, ETM of Chile, Flota Bolivar and Quirquincho, from Bolivia, as well as Eldo Coaches, Intercape and Intercity Express, from

Brazil

South Africa, already have “The New G7 buses were designed to provide the best travel experience, be it to the passenger, with greater comfort and safety, to the driver, with improved driving ergonomics, and to the fleet operator, due to the high standard of sophistication”, says Rodrigo Pikussa, Marcopolo’s Director of Bus Business. As an example, the executive cites the use of the new Relax Seat, among other important and unprecedented features.

According to José Luiz Moraes Goes, executive manager for the Americas Region, the New G7 vehicles are also doing great in the foreign markets. “More

than half of the vehicles being produced are for international customers. This is because the models bring together advances and improvements that maintain the performance already recognized by the operators, and value the pleasure of traveling by bus”, explains José Luiz Goes.

The new external design of the Paradiso New G7 models, with black-mask headlights, integrated DRL (Daytime Running Light) and new LED fog lights, enhances the Marcopolo identity.

At the rear, the look that reinforces the brand, which was repositioned to gain prominence, is also present in the LED taillights, break

NEWS ROUTE

lights and signaling lights, with LED replacing conventional lamps in both frontal and rear turn lights.

The changes bring greater luminous efficiency and improved safety, as they provide better visibility at greater distances, even at night. The front side trim, which follows the design of the headlights, and the mirrors that enhance the driver’s visibility, complete the look. The front grille and side tiara, with a new design that highlights the shape of the windshield, are now made of stainless steel. these new models.

Homage to the 70 years of Andorinha SA To celebrate Andorinha’s 70 years of activities, Marcopolo paid tribute to this important São Paulo client. An entourage by the company visited the garage of the operator and made the delivery of a commemorative plaque, alluding to the seven decades of pioneering services and high quality standards.

At the beginning, in 1948, the company began with a single “Jardineira” bus, purchased by founder José Lemes Soares. Over time, the fleet was gradually replaced by increasingly modern buses, which expanded the space and comfort offered to passengers.

Today, Andorinha employs more than 1,200 people, and

relies on 18 strategically located garages to support its modern fleet - which this year was renewed with 16 Paradiso 1800 Double Decker buses. The company covered over 3.7 million kilometers, with an average of 220 thousand passengers transported every month on national and international routes.

Gelson Mello da Costa

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NEWS ROUTE

Divulgação

Brazil

Marcopolo and BYD’s 100% electric bus Models are used in different Brazilian cities

Marcopolo participates in the main Brazilian projects for the use of vehicles powered by renewable fuels, such as 100% electric buses. The objective is to contribute to urban mobility and environmental preservation, through the use of electric and hybrid autonomous vehicles.

Marcopolo has partnered with BYD , a global company specialized in clean energy, and the world’s largest manufacturer of rechargeable batteries, to develop and produce 100% electric buses for use in the most diverse Brazilian cities. Three units are already in operation, in Brasília, the Federal District and Bauru, in mid-state São Paulo.

According to Rodrigo Pikussa, director of the Marcopolo Bus Business, Marcopolo is at the forefront of the national development of new options for propulsion

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technologies, mainly from renewable sources. “The objective is to offer the most advanced solutions, focusing on sustainability and environmental preservation. The electric motorization is one of the alternatives for the evolution of the automobile industry, with zero emissions. The partnership with BYD has already enabled the development of vehicles that are already in operation in different Brazilian cities”, says the executive.

In Brasilia, Piracicabana was the first operator to use the Marcopolo bus Torino 100%. Since the second trimester, the vehicle, with chassis BYD D9W Low Entry, roams the city. According to operating conditions, It has autonomy of up to 300 km, air conditioning system, 13,200mm in length and pneumatic front and rear suspension that provide gre-

ater comfort, in addition to allowing the bilateral lowering function, assisting in the entry and exit of passengers and allowing for universal accessibility.

Meanwhile, the transport companies Cidades sem Limites and Grande Bauru, in mid-state São Paulo, have recently begun operating the same 100% electric models.

The bus also has front and rear air suspension, and total length of 12.930mm. With a capacity for 70 passengers plus wheelchair, it has an access ramp, three access doors and is equipped with City Confort seats, two monitors and internal monitoring systems for cameras and entertainment.

Brazil

NEWS ROUTE

Passenger satisfaction on the rise Comfort and safety are priorities, according to ANTT

Marcopolo celebrated the latest quality research released by ANTT – Terrestrial Transports National Agency, for different reasons. Not only some of its main customers, such as Viação Cometa, Expresso Brasileiro, Viação Garcia and Viação Águia Branca, are among the top 10 ranked, but also because it showed that Marcopolo buses helped raise the index of satisfaction of the clients in the road transport of passengers.

The survey, which heard 21,500 users, showed that comfort, safety, hygiene and punctuality are, in that order, the factors that most users care about in the lines that

serve the different states. According to the survey, carried out by MK Pesquisa e Planejamento Ltda., The three most important aspects for passengers are comfort, which had 18.7% of the answers at the national level, safety, with 16.5% of the answers, and hygiene , with 13.2% of the passengers’ responses.

According to Rodrigo Pikussa, Marcopolo Bus Business director, the results shows that all investments in innovation and new technologies that the manufacturer has been making for many years have provided customers with sensible gains in the quality standard of the services offered. “It became

clear that passengers want more modern and sophisticated buses, which offer much more comfort, safety, convenience and even entertainment, like WI-FI and on-board film programming.”

According to the executive, the survey shows that companies that invest in the constant renewal of their fleets and in the provision of customer support services were the best classified.

“We are very pleased with the collaboration that Marcopolo buses have provided to the satisfaction of our clients, and we are sure that the launch of the New G7 Line will help them further raise this index in the next surveys.”

Divulgação

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NEWS ROUTE

World

42 Paradiso 1200 New G7 The Caribe Tours, of Santo Domingo, in the Dominican Republic, is another foreign client that have already acquired the fresh road models of the New G7 line: Forty-two units of the 14-meter-lomg Paradiso 1200. The vehicles, with Volvo B380R 4X2 chassis, were developed to be used on interprovincial routes in that country.

The Paradiso 1200 of

the Caribe Tours have 54 executive seats, a toilet, a refrigerator and a liquid heater at the rear. For total accessibility, comfort and convenience, they have a DPM lift, Smart Rack, Ergodesign seat for the driver and electronic devices such as monitors in the passenger lounge, DVD player, five recording cameras and USB/headset connections in all seats.

Douglas de Souza Melo

Another 30 Torino buses to Uruguay In early November, Marcopolo delivered 30 new urban buses to CUTCSA - Companhia Uruguaia de Transportes Coletivos SA -, the leading company in that segment in Uruguay.

The Torino buses use a Mercedes-Benz OH 1622L chassis, are 11.52m in length and have two different internal configurations, with a capacity to carry 39 to 41 passengers. They are equipped with two doors, a lift at the rear door, a driver’s seat, a ventilation system with two City Vent appliances, City seats and USB connectors on the sides.

The use of the new buses will allow the constant improvement in the quality of the service offered in urban transport lines in Montevideo. The CUTCSA is a very traditional urban transport company in Uruguay, with over 76 years of activities. The company has a fleet of more than 1,100 buses, used in 100 different intercity and urban lines. With the addition of this new batch, a total of 54 Torino buses were delivered to the operator in 2018.

Divulgação

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World

NEWS ROUTE

New G7 Road models make their debut in Chile Marcopolo delivered the first buses in September.

Seven New G7 units, out of a total of 25 vehicles of the Paradiso 1800 Double Decker model, were delivered to ETM, a Chilean transport operator. The new buses were developed with Scania

K400 (6x2) chassis and configured with 43 Super Soft Plus Bed seats, air conditioning and heating system, refrigerator, liquid heater and an exquisite internal finish.

The buses were delivered through an action called Atlantic-Pacific Journey, in

which they traveled the route between Caxias do Sul and the city of Santiago de Chile, crossing incredible landscapes that are part of the route between Brazil, Argentina and Chile, with special highlight for the Andes.

Chile also receives Novo Senior In the second half of 2018, the Chilean market also had the launch of the new model of Senior micro-bus. The Epysa, representative of Marcopolo in the country, held a special event to present the vehicle and made the delivery of the first seven units to the client companies Yanguas (six) and Altas Cumbres (one).

Developed for the road segment, the Senior has re-

ceived external design modifications and internal enhancements that accompany the Paradiso New G7 models to improve passenger and driver comfort and safety, as well as facilitate maintenance and replacement of parts when required.

The new Senior has been designed to offer the fleet even more efficiency and optimized use of the internal space, with the ca-

pacity to carry up to 32 passengers. Among the innovations are the external width, increased from 2,350mm to 2,400mm, and elimination of the central aisle slope, which, combined with the increase of the vehicle’s external height, extends the passengers’ lounge height, facilitating the movement of occupants.

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NEWS ROUTE

World

Marcopolo Presence at the IAA in Volkswagen launch For the fourth time in a row, Marcopolo participated in the IAA Commercial Vehicles, the world’s largest commercial vehicle show, now in its 67th edition. Held during September in the German city of Hannover, The Fair saw Marcopolo’s presence at the MAN stand, with the presentation of the e-Flex electric bus from Volkswagen Trucks and Buses. The vehicle, with a specially designed Torino Low Entry bodywork, has a unique flexible architecture for electrification, whose concept can be applied to almost any vehicle of the brand. In a single model, it is

possible to contemplate different forms of electric mobility; it can run as a 100% electric vehicle on batteries, electric hybrid, electric plug-in hybrid and electric vehicle with extended range.

According to the automaker, performance is constant, independent of how the batteries are powered, with external chargers in the plug-in concept, or even by means of a generator present in the vehicle, responsible for one of the main novelties for providing increased autonomy.

The generator set consists of a combustion engine that can be supplied with gasoline or

ethanol. A version for natural gas or biomethane (1.4 TGI) is also possible.

The Volksbus e-Flex has a nickel-manganese-cobalt lithium-ion battery bank (NMC). “This electrification model is quite interesting as its flexibility meets zero emissions and a lower investment cost, tackling the obstacles faced by the electric industry for commercial implementation, as well as extending its autonomy while still meeting the rules of traffic restrictions zones”, said Roberto Cortes, president and CEO of Volkswagen Trucks and Buses.

Ângelo Oselame

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Auto Alternative

Divulgação

REPRESENTATIVE

Presence in the Nigerian market Auto Alternative has been operating since 2011 as Marcopolo’s representative in the Federal Republic of Nigeria, an African country with more than 190 million inhabitants and occupying an area of more than 920 thousand km², located on the banks of the Gulf of Guinea.

Auto Alternative has been operating since 2011 as Marcopolo’s representative in the Federal Republic of Nigeria, an African country with more than 190 million inhabitants and occupying an area of more than 920 thousand km², located on the banks of the Gulf of Guinea.

In these seven years, 500 units have already been marketed by the company, in a country where oil, agriculture, financial services and manufacturing sectors are the main economic drivers. The models most sought after by Nigerian customers are the Paradiso 1200 road, followed by the urban models Torino and Viale.

Chris Ikem Okeke, executive director of Auto Alternative, talks about the challenges faced during the period. “The factors

that directly impact our performance are the exchange rate, which has devalued very rapidly within the period, the increase in import tariffs and interest rates for lending, and the lack of government programs that encourage fleet renewal”, he says.

According to him, the main segments served are the long-distance roads, characterized by a road network that requires investment in infrastructure, and the urban centers, with better roads and users who want agility to reach their destination.

On the outlook for the coming years, Okeke says he expects to increase bus sales by virtue of a movement that seeks to raise awareness about improving urban transport and massive repairs on intercity roads that have begun across the country.

In addition to Okeke, five other professionals make up the management team of Auto Alternative. “We have experienced experts who coordinate all stages of the acquisition and management process. They are managers who know in depth the profile of both the market and the clients served”, he explains. Auto Alternative has also a team of specialized technicians and support personnel responsible for repairs and after-sales services. “Our workshop is fully stocked with Marcopolo spare parts that are required for after-sales service. In addition, we have a fully equipped mobile workshop containing all the tools and equipment necessary for repairs, to conveniently serve the client anywhere”, he adds.

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CLIENT

Baobab Express

Divulgação

Collective

Mobility is one of the greatest challenges facing African countries.

Motivated by this issue, a group of Belgian businessmen founded in

transportation as an agent of

2013 the African Drive, which provides, through its affiliate Baobab Express, safe and low cost transportation to the residents of Benin, creating jobs for the local communities in the process. Chris Van

transformation

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Assche, CEO of African Drive, talks to Viajante about the project.

Baobab Express

Viajante Magazine: What values do African Drive and Baobab Express base their work on?

Chris Van Assche: We invest in people and technology to ensure a greater quality in transportation. We base our work on values such as punctuality, comfort and safety. Our main objective is to reach an interconnection of Benin’s communes on the north with those on the south, with punctuality and unparalleled safety.

Viajante Magazine: What is Baobab Express’s operating model?

Chris Van Assche: Baobab Express provides reliable public transportation and creates jobs for the local population.

We operate on the franchise model, the buses are rented to entrepreneurs, who are in charge of the vehicle and their income. Besides facilitating the transport of people, it also transports goods throughout the national territory. The goal is to implement the concept cn other African countries too, such as Togo, Ghana and Burkina Faso. In addition to public transportation, we offer freight and bus rental services.

Viajante Magazine: Do you believe Baobab can be considered an agent of transformation?

Chris Van Assche: A crucial part of social entrepreneurship is how local people are being included in this initiative: drivers, marketers and salespeople are being trained and everyone works together to keep the business functioning. We seek to promote a social business model that allows local entrepreneurs to develop. The profit margin achieved is partly reinvested in the community. One such initiative is the development of sanitation facilities and drinking water for different destinations. At the Baobab Express headquarters in Parakou, there is a service desk and a waiting room, and spacious parking lot, with dedicated and highly appreciated professionalism.

Viajante Magazine: How many Baobab Express lines currently operate in Benin? What are the offered services?

Chris Van Assche: Currently 27 buses connect the cities of Benin. The vehicles cover about ten thousand kilometers and move about 900 people safely. Two types of services are available: lines linking local markets, allowing small farmers, artisans and traders to sell their produce in neighboring villages; and intercity express services, linking

CLIENT

the city of Parakou, the largest city in northern Benin, to the country’s urban areas.

Viajante Magazine: Is there any activity aimed at drivers?

Chris Van Assche: Baobab Express organizes specific trainings so that drivers improve their abilities, raising, in addition to passenger safety, savings. Thanks to the trainings, diesel consumption has already decreased by an average of 20%.

Viajante Magazine: Has the company ever received any kind of recognition / award for its performance?

Chris Van Assche: Yes, on several occasions. In 2014, Baobab Express was awarded the Most Promising Company Trophy and the Best Job Generator in northern Benin.

In 2016, African Drive won the Belgian National Trophy “Best Social Entrepreneur”, and more recently, Baobab Express won the Most Dynamic Company International Trophy in the West African transport industry.

Together with our 200 employees and their families, we are proud to foster innovation and deliver ever-better service and performance, even under difficult circumstances.

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PANORAMA

Management and Leadership

Renato Romeo

Efficiency and gains for both sides

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Management and Leadership

PANORAMA

With more than 30 years of commercial experience,

Renato

is

a

founding

partner

of

SaleSolution Sales Development.

Viajante - Edição 24 - Dezembro 2018

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PANORAMA

Management and Leadership

For Renato Romeo, author of the book Vendas B2B and founding partner of SaleSolution Sales Development, only via expertise can a business relationship be lasting and successful. With more than 30 years of experience in the commercial area, Renato emphasizes that, increasingly, companies make their decisions based on rationality, efficiency and potential return.

Viajante Magazine - The commercial relationship between different companies, and also between them and consumers, has undergone a great revolution in recent years.

How was this transformation?

Renato Romeo - Firstly, it is important to highlight that a business-to-business relationship has characteristics that totally distinguish it from the sale to the final consumer.

The main changes in the B2B relationship is that a good and close relationship alone is not enough. The new business relationships depends on what I call “functional relationship”, which is the contribution that the customers needs to see in order to achieve their business goals and objectives.

Viajante Magazine - How do companies need to structure and act in this new scenario?

Renato Romeo - They need to recycle,

evolve and seize the opportunities that may arise. In business-to-business, you need to ensure productivity gains and results (revenue, margin, profitability) for the partner. B2B relationships have a more, if not totally, rational direction, and today’s world is asking us to prove the return our products and services bring to customers and partners. One of the questions that needs to be answered is how much return a given expense will generate in relation to the investment made.

Economics is the study of the scarcity of things (maximum efficiency). In B2B transactions, customers often have technical, purchasing and financial departments, an entire business model designed to rationalize as much as possible a buying decision. However, scarcity does not imply adopting the cheapest solution, that is, lowering its prices.

Within this new perspective, the sales Divulgação

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Management and Leadership

PANORAMA

professional needs to reinvent and renew tionships? himself to meet and surpass customer expecRenato Romeo - The new technologies tations. There has been a significant change are an essential part of these changes, and are in positioning, and being proactive in sales is directly linked to them. With the new applicathe key. The partner needs to be close in order tions and everything that connectivity involves, to be the first to understand or awaken the people and individuals have become amazed at client’s needs.

Viajante Magazine – What will this the new technologies and have always looked change and new scenario require of sales forward to the next version of almost everyand marketing professionals? thing, from mobile phones to new production Renato Romeo - More and more, the sales processes and methodologies such as Industry professional will need to know how to help the 4.0. However, when it comes to companies, they customer to understand the return and efficiency need to analyze coldly what all this technology he can receive from the products and services he can do. What is the real is offering. usefulness of a given techImprovisation and In B2B relationships, nology? Will this help me “Trial and error” have no the customer needs to place here, and can cost to be more competitive? dearly to organizations.

Unlike the individusee the gains he will have It requires a methodology al behavior of the human based on thoroughly tesfor his business or to being, rationality is the ted concepts, capable of main characteristic of the achieve his goals. generating real competiB2B universe. To be suctive advantage and provicessful and efficient in business relationships, ding high performance.

Acting in the corporate market without pro- companies will need to closely monitor the cesses can bring risks to everyone involved. In this evolution of these technologies and their imever-changing universe, both the companies and pacts on internal and external processes, but, its professionals will be forced to be more and above all, analyze whether this or that technomore efficient and effective. Companies will need logy can bring competitive advantages and greto adapt to these changes in order to be perennial ater efficiency or not. It is and will continue to be and successful.

Viajante Magazine - And how can te- necessary to have a vision of applicability with chnology help and promote business rela- regard to technology.

Vendas B2B is directed to marketing and sales professionals, and everyone who performs functions related to generating results for an organization. The book seeks to assist those who work in the complex corporate market, presenting a procedural approach that allows the seller to analyze and understand the stage he finds himself in the sales cycle. According to the author, one must understand the behavioral and psychological aspects of individuals and organizations, and then synchronize sales activities with these aspects.

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PANORAMA

Market Overview

Divulgação

Celso Ming

The world is experiencing a time of great transformation Divulgação

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Market Overview

PANORAMA

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23

PANORAMA

Visão de Mercado

Celso Ming is a journalist specialized in Economics, a columnist for the newspaper Estado de S. Paulo, and was recently elected as one of the most admired Brazilian Journalists in the Economy, Business and Finance segments. He began his career in 1966, and according to him, we are living one of the most important moments in human history, with a new industrial revolution, along with its major social and economic transformations.

Viajante Magazine - How do you see the world scenario and the opportunities for Brazil, today and tomorrow?

Celso Ming - The world is experiencing a moment of great transformation, requiring the human being to follow events and adapt to this new and ever more intense rhythm in all activities. This extremely fast change is so important that one day in the future, 30, 40 or 50 years from now, historians and thinkers will consider this moment as striking as the Renaissance, the Industrial Revolution or the Enlightenment.

Simultaneously, another very relevant episode occurs, opening up incredible opportunities for Brazilian companies operating in the international market, namely, the growth of the middle class.

This accounts for around 120 to 140 million people per year, especially in Asia, in countries such as China, Korea, Thailand, India, Africa, some Arab countries and other regions of the world such as South America.

This growth is accompanied by a rise in the expectations of this middle class, which at the same time, is resentful of not receiving all that was and still is being promised by the governments. Also, this same middle class ages, incre-

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asing the contingent of those who need assistance, in terms of health, safety and welfare.

Viajante - Why are people discontented?

Celso Ming - Because governments are not delivering what they promised, and the growth and aging of the population require more resources for previously unplanned applications. Previously the issue was the construction of crèches and schools for the younger population, now, investments in houses and hospitals for the elders. Without receiving what is necessary for the minimum coverage, this population is dissatisfied and looking for other ways to survive decently. The total of retirees increases, as well as the costs to attend them, and the expenses are always larger than the revenue.

Viajante - And how will these transformations affect Brazil and the world?

Celso Ming - It’s a new industrial revolution, but in a more intense and selective way, with the whole new era of information technology and connectivity, Industry 4.0 and even applications affecting employability and changing the structure of employment, moving towards service-related occupations. At the same time, great growth of autonomous and independent activi-

ties. Professions are becoming extinct and new occupations are emerging. The simple invention of wheeled suitcases put an end to the luggage handler, as people began to pull them effortlessly. In many other sectors, this phenomenon is also occurring.

Information technology, which has made communication more agile, means that today, with cell phones, people communicate instantaneously and globally, but also generate social movements that cause reflexes around the world, such as the popular protests by people who emigrate from their countries to other regions of the world, such as the Central Americans through Mexico with the goal of accessing the United States, where they aspire to find the quiet and prosperous life they want.

In the case of the automotive and transportation sector, the biggest challenges and changes will be in the way people get around. Mobility and the vehicle, as they are known today, will change radically, as has been shown in important recent international events such as the IAA in Germany, and the Motor Show of São Paulo, with presentations of electric, hybrid and autonomous vehicles.

Today, Amazon is already using drones for its delive-

Visão de Mercado

ries, it is no longer limited to land or traditional routes, and that’s how things will happen: fast and immediate.

Returning to the automotive and transportation sector, we are following the end of the Otto cycle engine and the Diesel. In 30 or 40 years, other forms and sources of energy will occupy this space, such as electric and autonomous, and we all need to be prepared for this new reality. In this regard, despite having an active business sector, Brazil is far behind schedule, because it is accustomed to receive benefits like a baby who needs special care.

With increasing and aging populations, food and transport needs will increase, and Brazil can position itself strongly. Agriculture is advancing at an enviable rate, expanding its crops and food exports continually, applying the latest technologies without increasing production areas.

In the transportation segment, the country also stands out, especially in the production and export of cars, trucks and buses.

Viajante - What does Brazil need to do to follow or lead this moment of transformation?

In the midst of this revolution, Brazil enjoys very positive aspects, in spite of the tax burden, the lack of logistics and infrastructure for the distribution of the products, and without the necessary resources for quick loading and unlo-

ading operations in the ports.

We are a country with no foreign exchange crisis, with reserves of US $ 380 billion.

Unlike the 1980s and 1990s, we now have a sound financial system with strong institutions. Another important aspect is inflation under control, in the order of 3% to 4% per year, which ensures stability for the consumer.

In addition, Brazilian agriculture is impressive, with records of harvests and the application of advanced technologies. Another important component is the oil segment, with projected investments of R$ 1.4 trillion (US $ 370 billion) over the next ten years, which can promote high growth and job creation. These segments will provide great capability to Brazil, things that most countries cannot count on.

The automotive and transportation sector can promote Brazilian growth. We are a country of automotive culture, but we urgently need to join and master the electric technology to be a major exporter and supplier of vehicles.

I myself was distrustful of electrical technology, but with the evolution of batteries and a less polluting and sustainable energy matrix, I completely changed my opinion.

What does Brazil need to do to follow or lead this moment of transformation?

In the midst of this revolution, Brazil enjoys very

PANORAMA

positive aspects, in spite of the tax burden, the lack of logistics and infrastructure for the distribution of the products, and without the necessary resources for quick loading and unloading operations in the ports.

We are a country with no foreign exchange crisis, with reserves of US $ 380 billion.

Unlike the 1980s and 1990s, we now have a sound financial system with strong institutions. Another important aspect is inflation under control, in the order of 3% to 4% per year, which ensures stability for the consumer.

In addition, Brazilian agriculture is impressive, with records of harvests and the application of advanced technologies. Another important component is the oil segment, with projected investments of R$ 1.4 trillion (US $ 370 billion) over the next ten years, which can promote high growth and job creation. These segments will provide great capability to Brazil, things that most countries cannot count on.

The automotive and transportation sector can promote Brazilian growth. We are a country of automotive culture, but we urgently need to join and master the electric technology to be a major exporter and supplier of vehicles.

I myself was distrustful of electrical technology, but with the evolution of batteries and a less polluting and sustainable energy matrix, I completely changed my opinion. ...

Viajante - Edição 24 - Dezembro 2018

25

CHANGES ALWAYS

2/19

BRING GOOD NEWS Seatbelt saves lives.

Merely illustrative images. Check your local dealer to learn more about the models and their configurations. www.marcopolo.com.br - on social networks: OnibusMarcopolo

One of them is the revamp of the Senior, bringing external and internal changes that accompany the standard of comfort, safety and efficiency of Marcopolo road models.

Divulgação

ARTICLE

Simone Villaça Aguiar Attorney specializing in Intellectual Property. Master’s degree at Harvard University. Partner of Remer Villaça & Nogueira P.I.

We are proud to serve Marcopolo SA for more than ten years in Intellectual Property issues. Aware that intellectual and human capital is one of its most valuable assets and main factors for achieving a relevant position in the innovation process, including as a global player, Marcopolo develops a strong work of image appreciation and protection of brand, together with its clients in the Brazilian and international markets.

As one of the leaders in its segment, the responsibility in the management of so-called “intangible” assets is high, especially with respect to technology and innovation. Hence the care with which Marcopolo manages its brands, design, technology, expertise and patents in Brazil and abroad, mainly in Latin America. A good example of intellectual property protection work is Ecuador, where, in addition to the legal scope, a task force was created to reinforce and preserve the company’s brand in an institutional way, as well as a

Strategic Use of ]Intellectual Property.

A good Brazilian example. work to raise awareness on the subject among the various local car body manufacturers.

Alongside the brands, it is also impressive the portfolio of industrial designs and patents granted in Brazil and abroad. The objective of this portfolio, at first, is the immediate protection of Marcopolo’s intellectual property and fight against piracy.

Among the most relevant cases that we followed are the set of lawsuits brought against several distributors in order to stop the sale of non-original parts used in the G7 road models. Secondly, and most importantly, Marcopolo SA sees intellectual property beyond the traditional “shield and sword” concept, in line with the most modern view of intangible asset valuation, as recommended by the Securities and Exchange Commission, which indicates, as examples of intellectual property rights, the following: Software, Patents, Copyright, Customer lists, Customer loyalty and Participation in the market.

Thus, for the strategic use of Intellectual Property, we highlight the relevance of the creation of an Internal Committee for Intellectual Property, composed of members from diverse areas, such as Legal, Innovation, Competitive Strategy & Intelligence, Engineering, Commercial, etc.

This committee is responsible, for example, for designing company policies, discussing investments and programs to encourage innovation and protection of intellectual property. The creation of this committee, which is even more commendable for being an exception in the Brazilian realm, gives us a good idea of how much Marcopolo is on the right track.

We have no doubt that the good management of intellectual property and the process of innovation adds much value to the success of our Brazilian multinational, which exports not only the vehicles it manufactures, but also the know-how, technology and embedded design.

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27

COVER

Conquest Of Africa

Conquest Of Africa Exports to the continent hit a record high and are expected to exceed 1,000 units in 2018 alone.

Douglas de Souza Melo

28

Viajante - Edição 24 - Dezembro 2018

Conquest Of Africa

COVER

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29

COVER

Conquest Of Africa

2018 was marked by the significant strengthening of Marcopolo’s presence in the African market. Exports from Brazil hit a record and should exceed 1,000 units. The results achieved are above the expectations and forecasts by the manufacturer for the period, but not surprising, as they reflect all the commitment and teamwork developed since 2015 with the Conquest Project.

According to Ricardo Portolan, executive manager of international business in The Middle East and Africa, when the Brazilian market began to decline at the end of 2013, the company began to look for alternatives to

compensate for the significant contraction in demand.

“Marcopolo has always had a strong presence abroad, but due to a host of factors, especially the little competitiveness due to the exchange rate, exports were “stagnant”, without growth. The Brazilian crisis made it paramount to seek new ways to keep factories in Brazil operating with greater operational efficiency and productivity. The strategic decision was to intensify its presence abroad and increase exports”, explains Portolan.

In 2015, with the creation of the Conquest Project, the company began to reach

new markets and customers, and to reclaim others that had been dormant for a long time. “The subsequent year, in 2016, exports grew 54.6%, and another 13.0% in 2017.

In 2018, we expect to have grown by more than 30% over 2017. Strengthening our presence on the African continent is a reflection of the maturation of these strategic initiatives, also aided by the creation of regional offices to improve relationships with international markets.

“We have worked very hard across Africa and the Middle East to win new customers and markets, which have generated significant business,” says the executive.

Divulgação

30

Viajante - Edição 24 - Dezembro 2018

Conquest Of Africa

In 2018, the main sales were the delivery of 500 buses of the Torino model to the Avante Project, an Angolan School Mobility Program, developed by the Angolan Ministry of Transport, with the support of the Ministries of Education and Finance, and the sale of 300 BRT buses to Nigeria in partnership with Scania.

In Angola, the Avante project was attended by the companies Asperbras, MAN Latin America, PAIT Consultoria and Transdata Smart.

The Marcopolo Torino buses - with Volkswagen 17.210 Jungle Bus chassis, two different configurations (10.5 and 12.6 meters length) and

one with a lift to better serve users with reduced mobility and people with disabilities - are being used to transport 14,000 children and adolescents from the country’s 18 provinces.

In Nigeria, the purchase was made by Transport Service Limited, a major operator in the city of Lagos, and is part of the local government’s plan to strengthen public transportation in the city, summing 250 urban Marcopolo Viale BRT buses and 50 Volare urban model Fly 9 micro-buses.

“Both in Angola and Nigeria, the products and the Marcopolo brand are synonymous with premium

COVER

buses, with a higher standard, features well perceived by passengers. This was an important factor for the choice of Marcopolo for this business, since the focus is to offer a service of superior quality to the users”, emphasizes Ricardo Portolan.

In addition to these two major deals, other important deliveries made in 2018 were to Benin - first sale to the country with the supply of the Viaggio 1050, 20 Paradiso 1800 Double Decker buses for Intercape in South Africa, and 30 Paradiso 1200 to Ghana, among others.

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31

COVER

Conquest Of Africa

Divulgação

Traditional presence Marcopolo began exporting buses to Africa in the 1970s. Through more than 40 years of partnership with Africa and the Middle East, the Brazilian manufacturer has already exported some 10,000 units.

At first, they were fully assembled vehicles, with a focus on urban areas.

32

Viajante - Edição 24 - Dezembro 2018

Then0 the company started to export road models as well. In the late 1990s, Marcopolo began an operation in South Africa in partnership with Scania, and in 2001 opened its own factory in Johannesburg.

During these years, the company operated in Africa in different ways: via direct

exports from Brazil, and by local production. In many cases, the bus bodies were exported completely assembled, in others, partially or totally dismantled, with the final assembly made in the South African factory.

With the strong investment in transportation and infrastructure due to

Conquest Of Africa

the holding of the Football World Cup, in 2010, Marcopolo expanded its presence in that country and across the continent, providing road, urban, BRTs and even micro-buses to various countries.

Buses manufactured in Brazil are exported to several countries among the 54

that make up the continent.

In recent years, deals with South Africa, Angola, Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Ghana, Nigeria and Togo have been very active, but several others such as Mozambique, Congo and Senegal have also imported Marcopolo buses.

COVER

Buses of various models and configurations are exported, from the road model Paradiso 1200 to the Paradiso 1800 Double Decker, urban models both conventional and articulated, and microbuses.

Viajante - Edição 24 - Dezembro 2018

33

SPECIAL

70 years

All generations around the world With the theme Every generation throughout the world, Marcopolo will kick start, from February, the 34

Viajante - Edição 24 - Dezembro 2018

Grape Festival 2019, celebrating its 70th anniversary. The goal is to celebrate seven decades of a lasting and

successful history, built with the collaboration of an untold number of people.

70 years

SPECIAL

What’s most important are the people.

“In order to demonstrate the fundamental importance of people for the history of Marcopolo, we have developed an institutional campaign in honor of everyone who contributed and contributes to our growth in Brazil and in the world, thanks to rich experiences and partnerships.

All generations around the world

reinforces that people come first in these 70 years that we celebrate in 2019. Generations of products involving generations of employees that move generations of passengers around the world.

Therefore, the first part of the campaign, the 2019 calendar, brings the different ethnicities and cultures of the countries where the company operates, in addition to presenting the generations of products recently launched. An invitation to celebrate and join us throughout a whole new

”

year.

Francisco Gomes Neto CEO Viajante - Edição 24 - Dezembro 2018

35

SPECIAL

70 years

Throughout the year, several actions will be taken to commemorate this important date and historic milestone of a 100% Brazilian company that has always sought innovation, excellence and total satisfaction of its customers and partners.

To highlight and demonstrate that Marcopolo is made by people, and that these people have been, through seven decades, its greatest asset, the company has developed a special institutional campaign. They, the people, have contributed to Marcopolo’s growth in Brazil and in the five continents, with the wealth of experiences, contributions, challenges and partnerships.

The institutional campaign Every Generation Throughout the World reinforces the importance of all these people in the history and global presence of Marcopolo. The different generations that, with innovation, commitment and dedication, have made this happen, are present in the daily life of bus users, contributing to the advancement of passenger transportation.

The first part of the 70th anniversary and presence of Marcopolo in the world is the very 2019 Calendar, which gathers in its pages the different ethnicities of the countries where the company operates. The calendar represents these diverse cultures around the world, and introduces the new generations of recently launched products.

The goal is to highlight how everyone is welcome inside a Marcopolo bus, and, for this reason, the company has

36

Viajante - Edição 24 - Dezembro 2018

SPECIAL

70 years

Gelson M. da Costa

been a part of people’s lives for so long.

From the young boy who’s always been in love with the bus, and is thrilled to come and go every day from home to school, to the lady who has the bus as her big travel companion, anytime, anywhere, in China or

in the Brazilian countryside, Marcopolo moves all generations throughout the world.

To the company, all this has a lot of value and constitutes its culture, with simplicity, transparency, respect and mutual trust, allowing it to bring all generations,

Respect and value all people, and treat everyone as we would like to be treated;

through time, along the roads of life, moving and bringing people together. The presence of Marcopolo in the world portrays this union and interaction of peoples, with their differences and characteristics. There’s no better vehicle

Dialogue and build professional relationships with ethics and integrity;

Integrate, to jointly meet the challenges, and work with a focus on excellence and continuous improvement.

than the bus to integrate all this, things which are also present in the company’s values, founded on the pillars of respect, appreciation, commitment to excellence, customer satisfaction, ethics integrity, sustainability and teamwork.

Integrate, to jointly meet the challenges, and work with a focus on excellence and continuous improvement.

Innovate to create mobility solutions that improve people’s lives and create value for partners;

In addition to the outstanding participation in the Grape Festival 2019, which will be held in Caxias do Sul from February 22 to March 10, Marcopolo will promote, throughout the year, several celebrations and events aimed at customers, partners, employees and the communities where the company has operations. Among them, an exhibition of images and videos about the 70 years, with completion estimated for this August, will be presented.

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37

37

SPECIAL

70 years

Marcopolo, the main Brazilian provider for the world’s passenger transport solutions Founded on August 6, 1949, Marcopolo was one of the first Brazilian industries to manufacture bus bodies, which were initially made of wood. Recognized for its innovations and focus on motivating and appreciating its people, the company has stood out over the years for the development of products with the most advanced technology and differentiated processes, which have resulted in a diversified line that meets the specific needs of each market, be it domestic or foreign.

The emergence of the company occurred at the time of great development of the automobile industry in Brazil, allowing the manufacturer to expand its activities in the Country and elsewhere. The first exports happened in 1961, to Uruguay, kick starting the company’s significant presence abroad. Today, with a modern business management and organizational structure geared to the global market, it has manufacturing units in nine countries and exports its products to some 120 others in the world, surpassing the mark of 420 thousand units manufactured.

Marcopolo’s 6th Generation Product Line

Paradiso 1800 DD

38

Viajante - Edição 24 - Dezembro 2018

Paradiso 1600 LD

Paradiso 1200

70 years

Paradiso 1050

Ideale

Torino

SPECIAL

Senior Midi

Viajante - Edição 24 - Dezembro 2018

Senior

39

AWARDS

The actions

Great Southern Leaders In

developed by Marcopolo to improve production

2018,

Marcopolo

was

the 14th largest company in Rio Grande do Sul, and 33rd in the South Region, according to the traditional

ranking

LARGE

&

LEADERS - 500 LARGEST IN THE SOUTH, developed by AMANHÃ Magazine and PwC .

For the last 28 years, Grupo AMANHÃ, with the technical support of PwC, a global reference in auditing, tax and business

processes,

advisory, discloses indicators of a thousand companies, pointing out the 500 largest and the 500 emerging ones in Rio Grande do

increase market

Sul, Santa Catarina and Paraná, using as sole source the official

share and win

17th Title in the Autodata Award

new customers,

balance sheets published by the companies.

Marcopolo won the AutoData Award for the 17th time as manufacturer of Bus body and Implements. The company

have earned the company several awards throughout 2018.

was chosen due to the launch of new products and the actions developed to increase efficiency, quality, productivity and costs rationalization.

One of the most awarded companies, Marcopolo also stood out because of exports, social responsibility and sustainability actions, and for four years (2000, 2001, 2002 and 2004) as Company of the Year.

Biggest and Best of Transportation The financial performance of Marcopolo, evaluated according to the results obtained in 2017, has earned the company the best in Bus Bodies award and the Best of the Best in the Industry, in the 31st edition of the Biggest and Best of Transportation Prize, granted by OTM Editora. The awards event was held on November 27, at the Transamérica Hotel in São Paulo.

40

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AWARDS

Accounting Oscar For the third time, Marcopolo won the Transparency Trophy, granted by the National Association of Finance, Administration and Accounting Executives (ANEFAC), which has the technical supervision of the Accounting, Actuarial and Financial Research Institute (FIPECAFI) and Serasa Experian. The company was recognized in the Public Company category, with net revenue up to R$ 5 billion/year.

“The Transparency Trophy is a testament to the company’s management and ethical conduct.

We are very proud of this achievement, especially after a difficult period for the transportation sector. It strengthens our relationship with the market and our stakeholders”, said José Antonio Valiati, CFO and Investor Relations Director at Marcopolo.

Created in 1997, the award, already in its 22nd

edition, publicly recognizes the best

accounting statements published in the country and aims to encourage corporate transparency in the market. Known as the “Accounting Oscar”, it is the only Brazilian award in this category.

Among the criteria to decide the winners are: the quality and degree of information contained in the statements and explanatory notes, the transparency of the information provided, the quality and consistency of the management report and adherence to accounting principles, in 2017.

Divulgação

Viajante - Edição 24 - Dezembro 2018

41

TRAVELER’S GUIDE

Tourism

t n e n i t n o C A

Ray in Manila

s r e d n o W f o l l Fu

42

Viajante - Edição 24 - Dezembro 2018

Tourism

The third largest continent on Earth, with 54 Independent Member Countries distributed through approximately 30 million square kilometers, Africa accounts for about one-seventh of the world’s population, with more than one billion

inhabitants.

Bathed by the Atlantic and Indian Oceans, is the only continent to cross three parallels: the Equator, the Tropic of Cancer and that of Capricorn.

Although facing great challenges, it has ethnic,

TRAVELER’S GUIDE

social and political diversity, forming a mosaic of cultures that enchants the four corners of the world. Famous for its deserts and safaris, it is much broader and presents so many beauties to be explored.

Africa Viajante - Edição 24 - Dezembro 2018

43

TRAVELER’S GUIDE

Tourism

Cape Town The second largest city in South Africa, a country located on the southern tip of the continent, Cape Town among the ten destinations most sought after by tourists and exchange students. With more than 3.5 million inhabitants, it was discovered in 1488 by the Portuguese Bartolomeu Dias, who explored the seas towards the Indies. The region was soon taken by the Dutch and English, present in the city to this day.

Recognized as one of the most beautiful cities in the world, it is a symbol of the miscegenation of cultures.

One of the representatives of the beautiful landscapes of the city, and one of South Africa’s main symbol, is Table Mountain, a mountain that is about 3 km long and is a treat for the eyes from top to bottom. The climb is done by cable cars or by hiking. To reach the Cape of Good Hope and Cape Point, one of the peaks of the African continent, the road is Chapman’s Peak Drive, a road that offers beautiful panoramic views.

Victoria & Alfred Waterfront is where the city meets the sea and one of the most visited tourist spots in Africa, receiving

over 20 million visitors each year. The port area of the city, located in the oldest working port in the southern hemisphere, has been revitalized, now housing shopping malls, shops, bars and fine restaurants.

Although the sea is cold most of the time, beaches are also one of the sought after destinations. One of them is Muizenberg, about 1:30h from the city center. Considered to be the birthplace of surfing in South Africa, with its colorful houses, it has one of the most beautiful shores of the Cape Peninsula.

Mariusz Kluzniak

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Tourism

TRAVELER’S GUIDE

Zanzibar

Chris da Canha

The island, which bears the name of the archipelago off the coast of Tanzania, and is the birthplace of singer Freddie Mercury, is also known as Spice Island. The old part of its capital, Stone Town, is protected by Unesco.

The east coast of the island is considered a spectacle of marine life, which makes it a destination highly sought after by professional divers.

In Zanzibar, another option of contact with nature is the forest of Jozani, home of the very rare red colobus, a monkey species found only on the island of East Africa.

Egypt The country has a unique and fabulous culture, land of mummies, pyramids, temples and incredible shrines, not to mention the Nile, which, with more than 6 thousand km of extension, can be seen of the space. Gateway and capital of Egypt, Cairo has one of the most incredible museums on the planet, the Cairo Museum, full

of mummies, sarcophagi, sculptures and other precious treasures. The city also houses the pyramids of Giza and the Sphinx, which welcomes those who visit the pharaonic tombs.

Luxor, 500 km distant from Cairo, to the southeast of the country, was once the ancient Egyptian capital. Today it is known as the largest outdoor museum in

the world, where the Temple of Luxor, begun in the time of Amenhotep III, later enlarged by Ramses II and completed only in the Muslim period. The temple is the only monument in the world that contains in itself documents from the Pharaonic, Greco-Roman, Coptic and Islamic eras, with Coptic niches and frescoes and even a mosque.

Airton Morassi

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45

TRAVELER’S GUIDE

Tourism

Victoria Falls One of the main tourist attractions in Africa, the Victoria Falls are located on the river Zambezi, on the border between Zambia and Zimbabwe. With a flow of 1,088 m³ per second, 1,700 meters in length and a height that reaches 108 meters, is the largest waterfall in Africa.

It

is

called

Mosi-oa-

-Tunya by the natives, meaning

thundering

smoke,

because the sound of the waterfall can be heard from a distance of 25 miles. They were seen by an European only by 1855. The Scottish explorer David Livingstone, while preaching Christianity in Africa, was the first to record the existence of the cataracts and baptized them in honor of Queen Victoria.

Joachim Huber

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Tourism

TRAVELER’S GUIDE Vicente Sánchez

Marrakech Located in southwestern Morocco, Marrakech is one of four imperial cities, along with Fez, Mekinez and Rabate, thus called because they were capitals of the country’s main ruling dynasties. A city that joins present and past, it is an important cultural, religious and commercial

center, being recognized in 2001 by the UN as Intangible Cultural Heritage of Humanity. The reddish walls of the city and several buildings erected in stone of equal color make Marrakech also known as the “red city”.

One of the main monuments of the country’s cultural heritage and one of

Claudio Bravo Mora

Kenya Bathed by the Indian Ocean, cut by the Equator and with more than 580 thousand km² of area, Kenya has an inestimable wealth of destinations and experiences that attract thousands of tourists.

Nairobi, its capital, has the National Park, a reserve known for breeding black rhinos, threatened with extinction, and for housing giraffes, zebras and lions. Next door, there is also an orphanage for lost elephants.

In the city center, one can visit the National Museum of Nairobi, dedicated

the main tourist attractions in Marrakech is the Palais-Bahia, former residence of the Sultan’s counselor, decorated from floor to ceiling in the Arab-Andalusian style. The 18th century palace occupies an area of eight hectares and is one of the masterpieces of Moroccan architecture.

to art, artifacts, animals and early hominids. At the Giraffe sanctuary Center in the suburb of Langata, it is possible to feed the animals.

The cultural center Bomas of Kenya portrays the traditional tribe life of the country’s major ethnic groups.

Outside Nairobi, tourists can experience wildlife and meet the “Big Five” of animals - lion, leopard, buffalo, elephant and rhinoceros. 140 miles of the capital, in the Rift Valley, is the Masai Mara National Park, one of the best destinations to enjoy the African savannas.

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47

TRAVELER’S GUIDE

Cuisine

n o i s u F s r o v a l of f 48

Viajante - Edição 24 - Dezembro 2018

Cuisine

Approximate preparation time: one hour Enough for 6 servings

TRAVELER’S GUIDE

The African gastronomy, a broad universe of recipes, ingredients and spices, portrays the diversity of the continent. An example is Bobotie, dubbed the “National dish of South Africa” by the UN Women’s League, and considered the progenitor of the Brazilian escondidinho.

Recipes for the dish can present a large number of variations on the fruits, seasonings and meats that can be used for their preparation. Despite the variety, the end result is always a meat markedly spiced with fruit and a topping of milk and eggs.

Ingredients: 4 slices of bread dipped in water 1 chopped onion 30 grams of butter 1 kg of minced beef Mixed herbs to taste 10 chopped dried apricots 1 handful of black and white raisins 3 bay leaves A tablespoon of mustard Salt to taste 2 tablespoons of

coriander seed 1 tablespoon of cumin seed 1 teaspoon of black pepper 3 cloves of garlic 2 teaspoons of grated ginger 3 tablespoons of white vinegar 300 ml of fresh cream 2 eggs 1 apple

Firstly, prepare the curry.

the raisins, apricot, herbs, the

In a frying pan without oil, heat

mustard and the bay leaves. Fry

the coriander and cumin for a

everything for about 5 minutes.

few minutes. Then, crush them in

Tear up the slices of bread after

a pestle along with black pepper,

removing the excess water and

garlic and ginger. With all these

mix to the meat as well. Mix the

ingredients forming a homoge-

two eggs with the fresh cream and

neous paste, add the vinegar and

add salt to taste.

mix. Set it aside.

Put the meat in a baking

Put the butter into the pan

dish, place apple slices on top and

and fry the chopped onion until

cover everything with the mixed

soft, then, add the minced beef

eggs, baking it for about 35 mi-

and stir until well fried. Now mix

nutes. Prepare rice with almonds

the curry and stir well, adding

and grated coconut to accompany.

www.puntomenos.com.br Instagram: puntomenosoficial

Recipe: Tiago Daltoé Photo: Graziela Chiattone Martins

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49

VISITATIONS

AngelTour Viagens e Turismo - Minas Gerais

AUPSA - México

Caribe Tours – Dominican Republic

50

Viajante - Edição 24 - Dezembro 2018

ATAH Autotransportes Tlaxcala Apizaco Huamantla S.A of C.V. - Mexico

Bernatur Agência Turismo - Santa Catarina

Client entourage – Chile

Créditos: Douglas de Souza Melo, Tatiana Donde dos Santos, Guilherme de Paula Viganó

VISITATIONS

Client entourage - Peru

Costa Turismo - Piauí

ElJoSa Travel & Tour - Africa

Corporativo Transporta - Mexico

E.B. Silvério Viagens e Turismo - Mato Grosso

Mr. Remidio and Roberto of Amatur, together with Marcopolo’s representative João Carlos, celebrating 30 Years of Amatur - Roraima

Viajante - Edição 24 - Dezembro 2018

51

VISITATIONS

Flecha Amarilla - Mexico

Gian Carlo Tur - Rio Grande do Sul

Grupo Brasileiro - Bahia

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Viajante - Edição 24 - Dezembro 2018

Flota Bolivar - Bolivia

Graça e Guida Transportes e Turismo - Minas Gerais

Grupo Garzon - Ecuador

Créditos: Douglas de Souza Melo, Tatiana Donde dos Santos, Guilherme de Paula Viganó

VISITATIONS

Lisotur Transportes - Rio Grande do Sul

Nova Oeste - Mato Grosso

Pedra Azul Turismo - Espírito Santo

Massaneiro Turismo - Santa Catarina

Oltursa - Peru

Ragocar - Uruguay

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53

VISITATIONS

Reina del Camino - Ecuador

Roquetur Viagens e Turismo - Rio Grande do Sul

Siqueira e Gonçalves Transportes e Turismo - Rio de Janeiro

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Viajante - Edição 24 - Dezembro 2018

Reis Transporte LTDA - Espírito Santo

Santa Luiza - Rio Grande do Sul

Omega Tur - Rio de Janeiro

Créditos: Douglas de Souza Melo, Tatiana Donde dos Santos, Guilherme de Paula Viganó

VISITATIONS

SPT Santiago S.A - Chile

TJ Turismo - Rio Grande do Sul

Única Transportes - Rio de Janeiro

Subus - Chile

Trans Igor Transporte e Turismo - Espírito Santo

Unitrans Passenger - Africa

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55

VISITATIONS

Viggo - SQM - Chile

YvoneTur Transporte e Turismo - Piauí

Sereno - Minas Gerais

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Viajante - Edição 24 - Dezembro 2018

Vix - Espírito Santo

Goiás Esporte Clube – Goiás

Transbraz – Pernambuco

Créditos: Douglas de Souza Melo, Tatiana Donde dos Santos, Guilherme de Paula Viganó

MEMORIES

Across

1975 – Export of 20 Ve-

The

neza urban buses to Mid Motors Nigeria Co.

Atlantic Marcopolo’s

presence

in the African market began

1982 - Marcopolo road mo-

in 1974. Experience with the

dels exported to the East

export models in CKD made it

Delta Bus Co., Egypt

possible to conclude a contract with Mark Cofie Engineering, from

Accra,

2001 - Metrobus , a Johan-

Ghana,

nesburg company, in South

establishing the assembly of the

Africa, orders 150 units of

micro-bus Marcopolo Junior.

Since

then,

the Viale DD model configured for urban transport.

the

strengthening of the brand with the African customers has until,

steadily in

the

strengthened, year

2000,

2002 - Export of 50 units of the Andare model to several companies in South Africa.

Marcopolo established itself in Johannesburgo with its own factory, as well as continuing to

commercialize

models

manufactured in Brazil and

2010 - Road buses used during the World Cup in South Africa

exported to the country.

Viajante - Edição 24 - Dezembro 2018

57

All generations around thepelo world mundo Todas as geraçþes @onibusmarcopolo | www.marcopolo.com.br

ezoom.com.br

All generations arount the world

Seatbelt saves lives

Merely illustrative images. Check the local dealer to learn more about the models and their configurations .

@onibusmarcopolo | www.marcopolo.com.br