01 Messages from:
Roberto Kriete
President – Gloria Kriete Foundation
Juana Jule
Chief Executive Director – Gloria Kriete pag. 01
02 Impact Landscape
The Gloria Kriete Foundationʼs nationwide positive impact pag. 03
03 Board of Directors
Gloria Kriete Foundation pag. 06
04 The Foundation Inspiration Mission Vision Organization Cornerstones Our Values pag. 07
05 Staff Staff Activities Corporate Partnerships pag. 13
06
Helping Those Who Help Program pag. 19
Community Development Category
Social Entrepreneurship Category
NGO Category
07
10 Gloria Kriete NAVES Hospitable Playroom pag. 47
11 Talitha Kumi at ONUVA pag. 51
Oportunidades Program
Phase 1: Complementary Education
Phase 2: Higher Education
Phase 3: Employability Support pag. 29
08
Digital Platforms pag. 35
Get Trained for Employment
Learnmatch
Digisalud Tu Chance
09 Prosarín Let’s Learn Together pag. 41
12 FORJA Building of Character Program pag. 55
13 Kodigo pag. 59
14 Communications & Marketing pag. 63
In 2021, the Gloria Kriete Foundation celebrated 17 years of contributing to the creation of opportunities for Salvadorans, our goal remains to leave a legacy of development, a seed that will continue to grow on its own and continue to bear fruit in the future.
This was undoubtedly a year of growth and evolution; we were able to consolidate our programs with great success under a new leadership, which I have no doubt has provided additional momentum to the Foundation.
In education, we continued to promote initiatives that improve people's opportunities. Before the health emergency, we had already moved forward with the digital transformation through free access to the Get Trained for Employment platform and the LearnMatch mobile application.
We must continue working to reinvent education in favor of an inclusive society. With Kodigo, we have helped young people acquire 21st century skills, improving their abilities and employability, which is also possible thanks to the important cooperation agreement signed with the Inter-American Development Bank's (IDB) innovation laboratory.
For Oportunidades, it was a year of expansion, thanks to the alliance with the United States Government, through the United States Agency for International Development (USAID). This alliance will bene t approximately 2,000 additional young people in vulnerable circumstances, also contributing to the reduction of the drivers of irregular migration by promoting El Salvador’s economic growth through human capital development of the bene ciaries of this program.
Convinced that major goals are more attainable with committed and impact-capable allies, this year we also resumed the Helping Those Who Help Award, receiving a record number of applications in the three different categories of the Award.
In the health sector, together with the La Niñez Primero Foundation (FUNIPRI), we continued working to strengthen the “Gloria de Kriete” Naves Hospital Playroom. We also continued to support the Integral Rural Health Program (PROSARIN) together with Agape in its mission to serve the highly vulnerable rural population in the east and west regions of the country.
I would like to thank the entire team for their enormous commitment and effort, despite the adversities we have been experiencing, they more than ful lled the goals and expectations proposed. We would also like to thank Celina for her fteen years as Director of the Foundation; she undoubtedly left a legacy that we must continue to follow.
These results give us the impetus to continue working on the transformation of our society, we have the opportunity and enormous power to change and improve many lives through our programs, may this always be our main motivation. The time we dedicate to carrying out a project will always be to change the life, not only of a person but of the whole society.
My most sincere appreciation to all for the work you have done.
"Don't ask yourself what the world needs. Ask yourself what makes you vibrate, because what the world needs is people who vibrate". I would like to start to make an analysis of the activities that we have developed in 2021 with a message from the book of Happier By Tal Ben Shalar.
The numerous barriers that we have faced during the pandemic have not stop our activities. On the contrary, we have realized that we are ready to face the challenges of a new globalized and digitilized society.
I thank the commitment and work of the entire team, They have carry out each project with a vibrant heart, putting people at the center of each one.
Part of our team is also composed of our partner organizations, made up of people who vibrate with solidarity, with whom we have built a collective action platform that allows us to work for a more inclusive and sustainable society.
Employability routes based on the training projects we carry out have been developed in this year. Because when we train our young people, we not only provide them with the tools and knowledge to make their own decisions and shape their own future, we also contribute in increasing their standard of living for their family and community through employability.
I am very proud of the results we have jointly achieved to this date with the different programs of the foundation, we are reinventing social development in our country.
After 10 years of having the honor of being at the head of the Oportunidades Program, in June of this year I assumed the position of Executive Director of the Foundation, receiving
a valuable inheritance from Celina Sol, to whom I have all my gratitude and admiration.
This period of change, marked by digitalization, equality and territorial cohesion, only reaf rms that we are on the right path. For this we can count on the most important things: talent, willingness and commitment. “Together we can continue to make many hearts vibrate with us!”
working towards a more solidary society
Trabajando en la construcción de una Sociedad más solidaria
Beneficiaries according to Management Pillar
1,900,000 56,700 122,000 250,900
President Treasurer
Roberto Kriete Ávila
Secretary
Directors
Florence Kriete Ávila
Angelita Kriete Ávila
Lilian Kriete Ávila
Eduardo Kriete Ávila
Cristina Kriete Ávila
Chief Executive Director
Juana Jule
Mrs. Gloria de Kriete instilled in her children the spirit of goodwill to others. Therefore, to honor her memory and continue with her legacy, her sons and daughters established the Gloria de Kriete Foundation.
With it, the vision to promote the spirit of service and solidarity amongst Salvadorans was born.
To be a family foundation, sustainable through many generations, that dreams and works towards the creation of a more solidary society, committed to the holistic development of the less fortunate.
To be a reference Foundation that promotes the spirit of service and solidarity, leading by example, developing its own projects and supporting organizations committed to the welfare and improvement of the Salvadoran family.
Empowering young people through technology and employment training
Enhancing employability skills through the application of technology to learning
Cooperation
Establishing bonds with strategic partners
Health
We contribute to bio-psycho-social development in different areas
INTEGRITY
SOLIDARITY
COOPERATION
TRANSPARENCY
CITIZENSHIP
SUSTAINABILITY
COMMITMENT GRATITUDE
Quarterly meetings were held with all the permanent programs that belong to the Gloria Kriete Foundation to publicize progress in the 2021 plan, achievements, results and challenges.
These meetings have also served to establish routes for joint work and strengthen the institutionality of the organization as well as its Programs.
In December, a gathering was held for the staff of all the permanent programs and administrative personnel of the Foundation.
The Gloria Kriete NAVES Hospitable Playroom team from the Niñez Primero and Gloria Kriete foundations celebrating 16 years of joint work.
Our permanent program PROSARIN, operated by the AGAPE Association of El Salvador, celebrated 30 years of providing preventive and curative health services to the inhabitants of rural areas of Sonsonate and Ahuachapán. With 13 health promoters, it provides care to more than 17,000 inhabitants of the areas.
The Gloria Kriete Foundation works with lines of action to coordinate efforts between the permanent programs and other key players, carrying out different activities that allow to articulate efforts and achieve common goals.
Collaboration in Kodigo's 2022 Planning
Claudia Diaz, responsible for leading the Employability area, participated last December 2021, in Kodigo’s Planning session; providing suggestions for supporting the ful llment of goals and ideas that could contribute to the strategies de ned by the team for establishing alliances with the private sector in favor of labor market insertion for the program's bene ciaries.
On December 15, 2021, representatives of Oportunidades’ Youth Employability area, Kodigo and ONUVA participated in a training session on business models. The purpose of this learning experience was to update the attendees on how the changes brought about by COVID 19, technological advances and climate change have modi ed the way companies conduct their business
Pilot plan for Edu Zone Platform implemented at ONUVA:
As part of the establishment of different synergies between Gloria de Kriete Foundation's programs, several planning and organizational meetings were held to implement a pilot plan for the use of the EDU ZONE Platform.
The EDU-ZONE program designs digital educational books with interactive and gami cation features. They can be used, in their entirety, without the need for an internet connection and are based on the K-12 educational curricula of each country or region.
The pilot plan was carried out with 16 sixth graders from Nuestra Señora de las Gracias School and UNOVA. The students were able to reinforce their knowledge in 4 basic subjects in an interactive and playful manner, to better prepare them for seventh grade.
Key corporate partnerships for the Gloria Kriete Foundation and its Permanent Programs:
The Helping Those Who Help Program works to create a solid network of support among individuals, foundations or institutions that seek to promote a positive social impact in El Salvador, to improve people' living conditions.
The award is granted in recognition of non-governmental and non-pro t organizations that carry out social bene t projects with transparency and excellence. Beginning in 2018, the Gloria Kriete Foundation broadened the scope of the Helping Those Who Help Award by creating three categories as follows:
Organizations participate in a competition in which they submit a project to be implemented within a year, aimed at solving speci c needs in health, education, infrastructure, or environment.
This category seeks to promote the work of social entrepreneurs who apply a business model to generate positive social impact, by innovating and creating sustainable solutions, while generating income.
The purpose of this category is to support community initiatives focused on the welfare and progress of those who belong to these communities, without having to be a large organization.
In 2021, the award celebrated 15 years of recognizing the work of non-governmental, non-pro t organizations, community leaders and social entrepreneurs who execute projects of social bene t with excellence.
1st edition of the award. NGO category only
A 4th prize is added. 2006 donated by Banco Uno, then CAOBA Foundation.
10th edition of the award. The "Ganador de Ganadores" award is presented.
In April 2021, a new call for entries was launched, closing the application period in July. In this edition of the award, a record number of 199 applications were received: 112 in the Community Development, 38 in the Social Entrepreneurship and 59 in the NGO category.
Entrepreneurshi p and Community Development categories are incorporated. The award is suspended and replaced by food supplies donations.
2nd Edition of Entrepreneurship and Community Development categories.
15th Edition. All 3 categories in force. 119 projects participating.
Over the course of two months, the three evaluation committees processed the applications, choosing the 41 nalists in the three categories on October 5. The awards ceremony took place in November: 15 Nov 18 Nov 16
Asociación Agua Viva
$100,000 1st Place
Fundación Campo $75,000 2nd Place
$50,000 3rd Place
Asociación para la Organización y Educación Empresarial Femenina de El Salvador (OEF/ES)
Mónica Herrera School Award
Fundación Nuevos Horizontes para los Pobres
J. Borja Foundation Award
Asociación Proyecto RED
$25,000
J. Borja Foundation Award
Asociación Red de Comunidades El Salvador-Norteamérica ESNA
$25,000
Dona tu Cora Award
Fundación Sus Hijos
$10,000
El Salvador
$5,0000 Prize to each participating finalist
Asociación Comunal Administradora Del Sistema De Abastecimiento De Agua Potable, Alcantarillado Y Saneamiento Ambiental (ACASAM)
Asociación De Desarrollo Comunal El Cortez (ADESCOEC)
Asociación de Desarrollo Comunal Fe y Esperanza (ADESCOFE)
Asociación de Desarrollo Comunal Río Grande (ADESCO-RG)
Asociación De Desarrollo Comunal Santa Anita Municipio De San Cristóbal Cuscatlán (ADCSANTA)
Asociación de Desarrollo Comunal Los Aguirre
Asociación de Desarrollo Comunal Mira ores (ADESCOMF)
Asociación de Desarrollo Comunal Playa El Tamarindo (ADESCOPET)
Asociación de Desarrollo Comunal Sol Naciente Cantón La Estancia Caserío Las Mesas
Asociación de Desarrollo Comunal Vamos al Triunfo (ADESCOVAT)
Asociación de Desarrollo Comunal Nuevos Horizontes (ADESCONHO)
ADESCO La Esperanza
Asociación de Desarrollo
Comunal Caserío San Dieguito (ADESCOSANDI)
Asociación de Desarrollo Comunal Fe y Esperanza
Caserío Flor del muerto, Cantón Agua Blanca (ADESCOFE)
Asociación Del Hogar De Ancianos Narcisa Castillo, Santa Ana
Asociación de Desarrollo Comunal Nueva cooperación 2000, Caserío Maculis
Asociación de Desarrollo
Comunal Estrella de Oriente
Caserío El Colón Cantón Agua Blanca
Asociación de Desarrollo Comunal Paz y Desarrollo, Caserío Las Raíces (ADESCOPAZYD)
The Oportunidades Program, established in 2007, persues to increase the employability skills of young Salvadorans with limited economic resources, academic excellence and a high desire for self-improvement. The program offers an opportunity for young people to gain life skills and the tools necessary to be successful in today's competitive job market, or to start their own entrepreneurial projects.
Comprehensive education is developed through 3 consecutive phases throughout the program:
English, Computing, Mathematics, Entrepreneurship, Language Training, Values, Vocational Guidance
Scholarships, Financing and Accompaniment
Training in Employability and Job Bank
-Academic, attitudinal and citizen training.
-Support in lunch, educational material, money for transportation
-Mental health.
-Economical support
-Academic monitoring
-Citizen education
Program Duration: 5 – 8 years
-Training in Employability
-Mentoring
-Employment exchange
-Alliances
Students served during 2021
Active scholarships for young people in higher education 631 128
1
Students graduating from the rst phase and continuing to higher education
103 252
Scholarships awarded in 2021
Graduates from the Workeys by Oportunidades employability program
Young men and women employed during 2021 187 173
Two selection processes were held this year. The rst ended in May with a group of 360 young women and men who entered in 2021 and the second process closed with 389 young men and women enrolled for 2022.
The Oportunidades Program and the United States Agency for International Development (USAID) announced in April an alliance to expand the Oportunidades-FGK Program. This partnership will bene t more than 2,155 young Salvadorans during the 2021-2030 period, with a joint investment of $14.2 million for their education and training.
Alliance with InnovaSpace and Prof. Thais Russomano
The Valentina Project was carried out with the objective of developing a STEAM approach in the education of students in Phase 1 of the program. The project featured a series of 8 private lectures and a webinar open to the general public. The project reached a total of 564 people, 183 men and 381 women.
A total of 77 young people completed the Workeys certi cation, a 9-month online program that trains young men and women in skills currently demanded by the labor market. The 2021 graduation brings the total number of young people trained under this certi cation to 329.
Thanks to the strategic alliance with CREO, 115 students from the class of 2020 graduated from the "Democracy Academy" course. This 5-month course is aimed at young university students between 18 and 25 years old interested in strengthening their knowledge of democratic values and principles, rule of law, constructive dialogue and social accountability, among others.
The Gloria Kriete Foundation announced in August an extension of its partnership with JOVEN 360, through its Oportunidades Program. The alliance allows for activities aimed at strengthening the skills of young bene ciaries to facilitate their entry into the labor market. Some of the activities include: access to the new JOVEN360 platform, access to remote job positions through First Job and access to the Trainees program.
The Digital Platforms program pursues innovation and people' s digital transformation, providing Salvadorans with world-class, free-to-use platforms that stimulate learning and reduce the digital divide. Our purpose is to promote and lead innovation and digital transformation in the social eld, by facilitating access to different digital platforms in healthcare, education, and employability, while promoting the construction of a better future for underprivileged populations.
Current available platforms:
Get Trained for Employment, a free online educational platform that, since 2019 and thanks to FGK's alliance with Fundación Carlos Slim, offers more than 415 courses in 22 different knowledge categories.
Learnmatch, is a free language learning application created for educational purposes by Vision Education, with whom FGK partnered since 2020, to help people who do not have easy access to learning a new language. This App facilitates oral and written comprehension, as well as language translation based on an entertaining learning method.
Digisalud, is the new project that, in partnership with the Cisneros Foundation, has the fundamental goal of promoting health services using technology to facilitate the execution of healthcare campaigns, by easily recording the results of clinical evaluations using a computer or mobile device.
Tu Chance, an employment training project in collaboration with GIZ German Cooperation, involves the creation of a portal for young people to access career development opportunities, training, scholarships, job offers, coaching and skills training to better develop their competencies as well as their technical and professional skills.
219,199
107,552
Registered Users Certi cations
844,014 Registrations
49,000 Social Media Followers
20-35 Users Age Range Available Courses New Courses
415
30
42,400 1,560
Registered users Average daily online users
7
Available languages
6,300 Average monthly course registrations 86% English course registrations
Launch of new brand campaign for Get trained for Employment and LearnMatch, with the purpose of unifying branding efforts and paving the way to position the new Digital Platforms umbrella brand. A new graphic image with more movement is released, re ecting with different visual codes the technological revolution that the world has undergone over the past year.
Using the concept of The Future is in Your Hands, the conversation and communication of the digital marketing strategy was aimed at motivating and challenging, under different real situations, the diversity of target audiences to whom we address; aiming to exceed 205 thousand users and 100 thousand certi cations by the end of 2021.
With the purpose of promoting coordinated work with other organizations, work was carried out with different organizations on joint conceptual proposals in the opening of USAID addenda.
The Gloria de Kriete Foundation together with Dataguard, announced the signing of a letter of understanding that will identify young talents who have completed the Get Trained for Employment courses to strengthen new skills under new learning routes and facilitate access to the labor market in the technology sector, through the recruitment platform for talent specialized in IT, 2IT Jobs www.2itjobs.com
Capacítate para el Empleo (Get Trained for Employment) and LearnMatch were presented as technological educational resources to transform communities through social innovation. Several presentations were made, and pilot tests were initiated to promote synergies and make these resources immediately available.
As a result, Onuva trained more than 23 young high school students during the months of November and December in health areas, in occupations such as tourism promoters, customer service and technical areas on the Get Trained for Employment platform with the support and guidance of their instructors. Also noteworthy is the work of Asociación La Escalón, which, using Get Trained for Employment, was able to train 43 young people in courses such as: waiter, customer service protocols and hygienic food handling. After this training, they were able to obtain job opportunities for several of these young people.
Digisalud, the Cisneros Foundation's digital platform, allows the collection, storage, and analysis of health data records on anthropometry research, nutritional status, pregnancy, diabetes, senior citizens, among others. By making online uploads or bulk uploads of bene ciaries’ data easier, the solution enables data transformation.
During 2021, The Gloria de Kriete Foundation and the Cisneros Foundation collaborated as a team to design the implementation of a pilot test, along with the Prosarin team, in 5 communities in the country’s western zone, which successfully concluded with the visualization of the nutritional status of the bene ciaries evaluated for more effective decision making. By 2022, work is underway to deploy it in the remaining 12 communities served by Prosarin as well as in the Nuestra Señora de las Gracias clinic operated by Onuva.
Prosarin is a FGK permanent program, operated by AGAPE, which aims to bring preventive and / or curative health services to rural communities and low-income population of the departments of Ahuachapán, Sonsonate, and La Unión.
On-site and telemedicine monitoring, preventive, and curative quality health care for inhabitants of rural communities in Sonsonate, Ahuachapán and La Unión aimed at improving the health and lifestyle of families living in poverty.
With a staff of 17 health promoters and 5 supervisors to care for the rural population in communities in the east and west of the country, we have achieved the following results:
310
Women with prenatal care registration
2,850
Care services for children between 5 and 9 years of age.
7,305 4,033 1,589 Pregnant women received vaccinations 310 Prenatal care services to pregnant women 1,472
Care services for children under 5 years of age
Doses of vaccines administered to children under 5 years of age
797
Care services to people with disabilities
Preventive cares for cancer in women
Care services to teenagers
27,490 1,855 1,139 1,887 3,941
Household visits
5,835
Families assisted
Preventive cares to senior citizens
Preventive cares of Diabetes
Health education sessions
Total population Homes 5,547 21,386
Main Activities
Work for signi cant health improvement in children under 5 years of age, monitoring their growth and development, and their compliance with the vaccination schedule according to their age.
Perform diabetes screenings, provide timely treatment and periodic monitoring.
Improve quality and access to health services for vulnerable populations.
Relevant Activities
This December, Western Prosarin celebrated 30 years of serving more than 17,000 inhabitants of rural areas of Ahuachapán and Sonsonate with 13 health promoters.
The Digisalud trial plan to follow up on children with nutritional problems in the Prosarin program has been completed. This will make it possible to determine treatment, scope, and impact.
This is a FGK permanent program, operated by AGAPE, that reaches out to rural communities in the west region of the country. The program is addressed to children under 6 years of age, who are offered early education through early stimulation to awaken the areas of comprehensive development in language, ne psychomotor skills, gross psychomotor skills, socio-affective and sensory perception.
By means of Early Education and Early Stimulation for children under 6 years of age in the rural communities of Sonsonate and Ahuachapán, new generations of children with exceptional abilities are being shaped, who will contribute to change their family's future.
Signi cantly improve early education for children under 6 years of age.
Raising awareness and involving fathers, mothers and/or caregivers in the initial education of their children.
Improve the preventive health of children and follow-up of women in the prenatal period.
A team formed by 1 Education Graduate and 12 facilitators has achieved the following results:
816
Children enrolled in the program
Children assisted at the Early Education Houses 304
Mothers participating in workshops 176
Children are cared for through household visits 512
384
Workshops and talks to parents
4,258
Growth and development evaluations for children under 6 years of age
576
Educational sessions for parents on sexual health, HIV/AIDS, domestic violence, and Covid19
2,996
Early childhood education stimulation sessions
Educational sessions in Early Childhood Education Centers 1,488
Sessions of initial stimulation for pregnant women 414
11,562
Household visits
Pregnant women enrolled 126
The Gloria de Kriete NAVES Hospitable Playroom, managed by La Niñez Primero Foundation, FUNIPRI, works at the Benjamín Bloom National Children's Hospital, BBNCH, with the goal of improving the mood of patients to create a pleasant space during their hospital stay. Care interventions are based on the use of play to stimulate the patients' overall health development. By doing so, they are allowed to self-express their feelings and thoughts, thus contributing to a better healing process during hospitalization.
Assistance is also provided to terminal patients, offering support to their families in the event of the impending death of a loved one.
Develop recreational interventions that favor a pleasant hospital stay, support treatment, adequate nutrition, and hygiene measures; encouraging the play therapist staff to improve the quality of care and contribute to the recovery of patients admitted to the Benjamin Bloom National Children's Hospital
Care services to specialties
4 Care services to additional specialties through medical referrals
802 Training support for health care workers.
6,065 Bene ciaries
Children's month celebration
17,015 Recreational care services during 2021.
1,470
Annual Toy Drive, with toys distributed to hospitals.
3
In October we celebrated the International Children's Day, successfully covering the entire Bloom Hospital, carrying out various activities to bene t the hospitalized population through games, gifts, magic, and celebrations.
The Hospital Playroom program, as members of the Humanized Care, Nursing Education, Internal Medicine, and Intensive Care Committees, provided 52 workshops to BBCNH health care personnel covering topics such as spirituality within the hospital setting, palliative care, self-care and how to deliver bad news.
During 2021, the Hospital Playroom staff participated in training activities such as: work environment, management coaching, hematological psychology in care for coagulation disorders, end-of-life care during intensive therapy, prevention of diseases that can cause prenatal and postnatal disabilities, LEPINA Law (Children and Adolescents Integral Protection Law), self-care, and art therapy, among others.
The volunteer and on-site social service program was reactivated with 34 active participants, to provide personalized ludic interventions.
For 16 years, concrete actions of humanized care have been carried out through recreational interventions, reaching, since 2005, a total of 320,302 care visits to children at the Benjamín Bloom National Children's Hospital, using play therapy as the main tool, to alleviate hospital stays, improve adherence to treatment and contribute to the overall recovery of patients.
This program provides theoretical and practical guidance on the importance of early stimulation to the caregivers of patients admitted to neonatology, creating healthy and genuine emotional bonds that favor recovery. 25 workshops in this specialty were held in 2021, bene ting 305 primary caregivers.
The Talitha Kumi program was born in 2012 as an educational complement in subjects such as Computer Science, English, Values, Math, Integral Education and Social Awareness. The program strives for the involvement of young people in all elds of action: performance improvement, integration, and adaptation to work.
To empower young students of the Nuestra Señora de las Gracias School, from the communities of Las Margaritas, Volcán de San Salvador and other neighboring municipalities, transforming them into agents of change in their communities and in the country.
The program supports young people of limited economic resources, with academic excellence, with the desire and aptitude to improve their lives.
With a staff of 26 educators and trainers following results have been achieved:
Dropout rate: 1%
Students Approved: 97%
Young students, highly quali ed in different academic disciplines. Excellent results in Avanzo test.
Students served in 2021: 480
Graduating Classes of 2021
VIII Graduating Class of the Talitha Kumi Program.
VI Graduating Class of Vocational Technical High School - Primary Health Care option.
XIII Graduating Class of Vocational Technical High School - Accounting option.
Young people with social, human, and spiritual awareness, who can become agents of change in their communities.
EDU-ZONE Platform: Conducted a pilot test with 20 sixth grade students.
Get Trained for Employment Platform: 46 Certi cations of courses completed in December 2021, among high school seniors.
The CBP KIDS Character Building Program provides children and young men and women with the knowledge that allows them to know, accept and love themselves, giving them the tools to make better decisions and thus become true human beings and good citizens; exercising from a young age the social-emotional skills that will allow them to be their best version, be happy, progress and live in harmony in their community.
Helping people to forge their character, providing them with the knowledge and tools necessary to shape their thoughts, feelings and actions and direct them towards the good; thus, building an upright character and having an impact on their family, educational, work, and social environment.
A staff of 30 female volunteer trainers and Forja's team, work in the communities of Las Margaritas del Volcán de SS and Lake Coatepeque. In 2021, they have accomplished the following results:
1,138
227 Bene ciaries at ONUVA 771 at Coatepeque
367
560
Indirect bene ciaries with the Character Building for Educating Mothers and CBP Dads programs.
8 Workshops delivered Programs throughout the year
99 Trainings at ONUVA
155 Workshops at ONUVA
72 Workshops at Coatepeque
94 Trainings at Coatepeque
Kodigo is a social entrepreneurship designed with a business model based on education, employability, and entrepreneurship, aiming to support young people in the country with high quality and comprehensive education, thus generating a positive social impact that becomes innovation with purpose. We invest in young people by funding their studies and turning barriers into steppingstones of opportunity through a co-payment agreement (CPA) whereby we cover the full cost of their studies, which young people only begin to repay when they get a job, allowing us to continue transforming more lives.
Bringing thousands of young people from scarcity to abundance of job opportunities.
With a staff of 17 people, including teachers, coaches, and management personnel, the following milestones has been achieved:
3
Graduated
Cohorts
10
Employability alliances with businesses within the sector
61
Students Graduated
4
Alliances with educational entities
Program promotion and awareness campaigns
Cohort graduations
Work sessions with young people to integrate them into companies in the sector
Cooperation agreement between the creative technology academy Kodigo and IDB Lab, the innovation laboratory of the Inter-American Development Bank (IDB) for the intensive software development training program "Kod1 cando para Mejorar Vidas" (Coding for Better Lives). With an investment of $1.5 million.
35 Young people placed in the eld of their training
2 Alliances with the Public Sector
The Communications Department worked according to the strategy of positioning FGK as a family foundation, seeking to leave a LEGACY by working to build a more supportive society through different programs focused on health, education, collaboration, and job training.
During 2021, to ensure the positioning strategy, foundations were laid with the following actions:
The Communications and Marketing department was created.
A brand diagnosis and qualitative audit was performed on the messages issued; an audit was performed on the different communication channels, internal and third-party.
A 5-year roadmap was developed.
Goals, targets, and performance indicators were established.
Organized the work of two agencies providing support in PR and digital marketing.
Began the process of separating the FGK and the Helping Those Who Help Award brands.
Creation of FGK Brand and Co-Branding Manual for all permanent programs.
Establishment of internal communication channels, such as the bi-monthly newsletter “Conexiones FGK”, and an internal communication network between permanent program Directors and strategic cornerstone leaders.
Revamp of FGK Website www.fundaciongloriakriete.org, including image, structure, content, and programming improvements.
Reinstatement and recovery of FGK social media accounts: Twitter and LinkedIn.
Incorporation of all permanent programs into FGK website, social media, and media outlets, working according to a balanced and integrated content calendar.
Provided logistics support and coverage for the following brands: Helping Those Who Help Award, Digital Platforms, Oportunidades Program, Kódigo, Prosarin, Playrooms; as well as coverage of multi-brand events such as Connections for Employment, Playroom Toy Drive, Oportunidades Selection Processes and HTWH Awards Ceremonies.
The nal consolidated media content and material report represented an Ad Value of $870,100 for all FGK brands, which includes 258 press releases, radio spots and TV reports. This represented an ROI of 40.23.
A new image and graphic design were developed for social media and digital brand manual, with refreshed content based on the following messages: Family Legacy, Values, Management Pillars and testimonials of permanent programs, staff, and bene ciaries.
Key social media indicators reached by the end of December: Indicators
1,004,695