coffee WHAT IF IT WAS MY JOB? By amie henderson
Given the correct conditions, anything can grow. Take the coffee bean for instance. In tropical climates, with rich soils and ample sunshine, the coffea plant thrives, producing those beans that we all know and love in abundance. The same can be said of an idea. A seed is planted, it’s nurtured and supported, often through really difficult circumstances, until the time is right. And for Cafés Vorlaz, that time is now. Conceptualised during France’s very first lockdown and perfected over the 12 months that followed, Cafés Vorlaz is a brand new speciality coffee house located right here in our valley. Sustainability is the cornerstone of this new brand - there’ll be zero waste from their packaging and local deliveries will be made using an electric vehicle. But where did the idea come from?
Tiff quit her job in a Brussels photography gallery to move to Morzine, alongside her partner Rod, who’d been working for a law firm. They enjoyed a perfect first winter season in our valley; long days on the mountain combined with working for AliKats Mountain 48
cafés vorlaz
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Holidays as a chalet couple. Those were the days! Until they weren’t, and COVID closed our resorts on 15th March 2020. Faced with the prospect of a rapid retreat to Brussels as European borders closed or locking down here in Morzine, Rod and Tiff decided to stay. They were already
brewing their own speciality coffee mini project at the time and by coincidence, Al Judge of AliKats was doing the same. As luck would have it, the bubble they formed to see out those first eight weeks of confinement created the perfect conditions to combine their ideas and grow their new business.
Amongst the COVID-chaos of spring and summer 2020, the trio made their first tentative steps into the world of coffee. They borrowed a roaster. They made contact with growers and suppliers. They taught themselves how to make consistent batches of roasted beans, relentlessly testing different formulas and permutations.
of beans. Perhaps most excitingly, those signing up early will enjoy Pioneer Prices with a 15% discount for the lifetime of their subscription. You’ll also discover Cafés Vorlaz in a growing number of cafes, hotels and restaurants locally, giving you the perfect opportunity to try before you subscribe!
Temperatures were adjusted, timings adapted, the perfect conditions created. Cafés Vorlaz launches here in the Vallee d’Aulps this spring. There’ll be three launch roasts to begin with - Antidote, Bluebird and Föhn, priced €9.50 per 250g
Three launch roasts are now available to order at cafesvorlaz.com and you can follow the progress of the Vallee d’Aulps' first coffee on Instagram - @cafesvorlaz
