2008 - May - Osceola ReVIEW

ReVIEW

WHAT CAN YOU DO TO BOOST YOUR BUSINESS? LLY A C I R O HIST ES T A R T S RE E T N I W LO

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AvatarHomes.com

900 Town Center Drive, Poinciana, FL 34759

;@J:FM<I 8E 8M8K8I :FDDLE@KP =FI PFLIJ<C= Ç M@J@K 8M8K8I?FD<J%:FD 9<CC8C8>FJD s @JC<J F= 9<CC8C8>FJD s 98EP8E 98PJD s :FIP C8B< @JC<JJD s GF@E:@8E8 s I@F I@:F s JFC@M@K8 s JK<IC@E> ?@CC s K<II8C8I>FJD s NFF;JC8E;@E>JD Offers, incentives and seller contributions are subject to certain terms, conditions and restrictions which include use of designated lenders, title companies and closing agents. Offer good for a limited time only. Developer may change home design, materials, features, amenities, method of construction, prices, and promotions at any time. Developer also reserves the right to withdraw any offer without notice. Availability subject to change. Ownership of a home will require the payment of additional fees, including association assessments and mandatory club dues. Association assessments and mandatory club dues are subject to change from time to time. Please review all documents carefully to determine fees associated with home ownership.

Golf facilities are privately owned and operated and membership and additional fees for golf required. Purchase of a home does not grant any use of or access to the golf club or golf facilities. Offers are product and community specific and may not be combined. See your sales person for details. Values on special offers are approximate. Pursuant to the Fair Housing Act, housing in Solivita® is intended for occupancy by at least one person 55 years of age or better per home, although the occupants of a limited number of the homes may be younger, but no one under 18 years of age may be in permanent residence. Avatar New Homes of Florida Contractor No. CQ 1005469. Copyright © 2007 Avatar Properties Inc. All rights reserved. Avatar Properties Inc., 900 Town Center Drive, Poinciana, Florida 34759. 9163.1207 QB# 1224 Commission is based on Total Purchase Price less incentives and applicable discounts, if any. Valid only for new prospects registered after November 15, 2007. Purchaser must execute the Purchase and Sale Agreement, Cooperating Broker Agreement and Purchasers may be required to close within 30 days of the contract date. Avatar reserves the right to change or withdraw any offer at any time. Subject to the terms of the Cooperating Broker program the complete terms of which are included in the Cooperating Broker Agreement, which must be signed by the Broker at the time of the purchase and sale agreement is entered into with the Purchaser. Associate must register the Purchaser prior to the first contact with the Seller, must be a lead not already registered and must be procuring cause of the sale. Broker must be a licensed real estate broker in the state of Florida and the Sales Associate must be a licensed real estate broker or sales associate in the state of Florida and a designated agent of Broker at the time of sale and the time of closing. Commission is deemed earned and paid at time of closing.

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May 2008

President’s Perspective

By Hope Andrews HOW MANY PEOPLE HAVE YOU TOLD TODAY? I see reports on the Internet, in the newspaper and on television about how “bad” the real estate market is right now. However, now I am seeing and hearing about two and three offers on properties that are for sale.

While interest rates are historically low, the smart investor is now buying and consumers who could not afford to buy for the last several years, are now out purchasing property. Last month there were 75 more closings in Osceola County than in the month before. Of course, the properties receiving these multiple offers are priced to sell, but this still translates into a great market for buyers.

As we can now see with 20/20 hindsight, the really “bad” market was in 2004 and 2005 because it resulted in a buying frenzy that drove prices beyond the reach of most consumers and had them buying property they could not afford which resulted in people taking out loans that made no sense in the long run.

In the latter part of 2007, the selling and buying of homes seemed to grind to a halt, but now there is concrete evidence that the market has reached a point where buyers are returning. However, to keep the buyers coming, we must continue to keep telling as many people as we can about what a great time it is to buy real estate.

Many investors or home buyers say they are waiting for prices to hit bottom before they buy. Remind them no one knew when the price increases of 2004 to 2006 ended. There was no general announcement. No bell went off. No one really understood there had been a change until about six months after it started. No one knows exactly when prices will hit bottom. In fact, it may have already occurred, and I point to the multiple offers on certain properties as evidence of this possibility. Let your buyers know the deals are there now. There is no guarantee they will be there six months from now.

History has shown that there is no better investment than real estate.

In fact, if the property was not purchased in 2004 to 2006, you still can sell your property right now and make a nice profit.

The Association has pursued an advertising campaign to let the consumer know that it is a great time to buy. The challenge to REALTORS® is to get the word out and to combat the news media conveying the perception that it is a bad time for real estate.

I am hereby asking each one of you to tell at least one person each day that it is a great time to buy real estate. If we all do this, it will turn the tide and bring back a normal market where both sellers and buyers will be happy at the closing table. ■

Whenever I tell someone that I am a REALTOR® the normal response is to comment on how bad the market is. I always remind them that it is a great time to buy. Sometimes they seemed surprised by this statement, but without exception, once I explain why it is a great to buy, there is no disagreement.

May 2008

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CEO Perspective

By David B. Bennett REALTORS® POLITICAL ACTION COMMITTEE (RPAC) IS YOUR RESOURCE. GET INVOLVED!!

Are you concerned about the following issues?

• Promoting home ownership across the economic spectrum • Expanding the availability of health insurance for small businesses • Keeping the federal government out of real estate regulation • Preserving the separation of banking and commerce • Improved congressional oversight of federal regulatory decisions • Fostering a vibrant commercial real estate sector If so, you should know RPAC aggressively pursues the election and re-election of candidates for local, state and federal offices who stand up and support real estate professionals on key issues like these, as well as a long list of other issues critical to our future!

For example, your RPAC contribution played a vital role in helping pass “Amendment One” on January 29th. However, we must continue to fight to ensure there is additional Property Tax Relief & Reform in Florida and that you and your clients have access to affordable and comprehensive Property Insurance coverage.

Also of concern is a proposal being considered by the Taxation & Budget Reform Commission that could lead to a state sales tax being imposed on your commissions. Remember, “Money is the ammunition of a political army, and RPAC is your personal political defense fund”.

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As important as it is to be involved in your local community, it’s equally important that Osceola

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REALTORS® are involved at the state and federal levels of government as well. By participating in RPAC, you can let your voice be heard along with hundreds of thousands of your colleagues across the country.

Whether you are a brand new member of a seasoned veteran, RPAC offers a variety of giving levels so every REALTOR® can become involved in the political process.

RPAC Investor................................$25 $99 Club........................................$99 Capitol Club Member.................$250 Major Donor Programs Sterling “R”............................... $1,000 Crystal “R”................................ $2,500 Golden “R”............................... $5,000 Getting involved is simple. Get involved by joining more than 500,000 of your colleagues nationwide who agree that RPAC is the best investment you can make to influence your profession’s long-term growth and the stability of the real estate industry.

Visit RPAC online at www.realtor.org or call or stop by the Association to get more information or make your donation.

Remember, RPAC is your best investment in real estate!! ■

REALTORS

®

Your Best Investment In Real Estate Theresa Carter Business Consultant North American Title Co. 2295 S. Hiawassee Road Suite 313 Orlando, Florida 32835 (407) 523-1667 FAX (407) 523-1668 Cell (407) 733-7478 tcarter@nat.com

May 2008

How to Price Correctly in Today’s Market 1. Look at Pending Contracts – When analyzing your Comparative Market Analysis (CMA), give the most weight to pending sales (rather than active properties or those that have already closed) and pay close attention to the square footage of the home you are pricing relative to those under contract.

2. Don’t Take the Heat for the Market – Make sure sellers understand that the market will determine the final selling price. Don’t take responsibility for market conditions. Your job is to help the seller understand and adjust to the market.

3. Creating Value is Key – Remind sellers that the objective in pricing their home is ultimately to get their home sold. The home has to be priced so that it’s considered by buyers to be within the top two or three values in that price range. If the market is very slow, they have to be the best home value in their price range.

4. Time for an Adjustment – Industry standards suggest that if you haven’t received an offer after 8 to 10 showings, a price adjustment is probably necessary.

5. Have your Seller Sign a Price Reduction Form in Advance – The form should be dated up to 60 days after the original listing date. You can always choose not to reduce at that time depending on circumstances (such as negotiations or expected offers).

6. Forget About “Price Reduced” Signs – All such riders do is alert the public that this home is failing to sell.

You want to avoid having the buying public think there’s something wrong with the house.

7. It’s OK to Fire a Seller! – If a seller is unwilling to recognize the market’s indication that the price is incorrect, there’s no reason for you to continue to invest your time and money in that client. There is no advantage to you to take or keep an overpriced listing with an unmotivated or stubborn seller. Serious real estate pros pay close attention to their success rations (the percentage of listings taken that close), sale to list price ratios, and average days on market. Serious sellers will take note.

The Association will be closed on Monday, May 26, 2008 ALL DAY in observance of the Memorial Day Holiday.

Realtors® Real Knowledge Real Service Real Value

May 2008

OK

, so maybe

we can’t make you

famous or turn you

into a celebrity, but we can get you noticed and provide the recognition you deserve within the community.

Have you won a recent award or been honored for your charitable work? If so, let us know and we will feature you in our “Realtors® Making A Difference” section of our Association magazine the Osceola ReVIEW and the Osceola News Gazette.

Send your information and photo to Gwen Dukes at communications@osceola-realtors.com.

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Communications News

By Gwen Dukes, Director of Communications Rules Govern Proper Use of REALTOR® Trademark When surfing the Web for real estate homepages, it’s quite common to come across sites belonging to REALTORS®. If you are looking to add your own electronic presence on the Internet, it is easy to get caught up in designing your own web page and choosing a domain name that will capture the attention of surfers and make you easily identifiable. REALTORS® often want to use the REALTOR® marks as part of their domain name or address to distinguish themselves, but they must keep in mind that there are rules governing proper use of the REALTOR® marks that must be adhered to at all times regardless of the media used. These rules are found in the National Association’s Membership Marks Manual, a reference manual explaining proper use of the REALTOR® marks, including correct and incorrect uses.

Here is a brief list of the principle rules affecting use of the REALTOR® marks in domain names: 1. The term REALTOR®, whether used as part of a domain name or in some other fashion, must refer to a member or a member’s firm.

part of domain names and jdoe*realtors@ webnetservices.com and jdoerealtors@web netservices.com are both correct uses of the term as part of an email address.

The public has adopted the use of all lower case letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and Internet addresses only, there is an exception to the rule on capitalization of the term REALTOR® and it may appear in lower case letters.

Whether you use traditional media or the Internet, it is essential to use the REALTOR® marks in accordance with the rules and guidelines of the National Association. The REALTOR® marks should only be used to denote membership in the National Association of REALTORS®.

NO MATTER HOW YOU SAY IT….

The term REALTOR® should always be pronounced with two syllables, accented on the first. The phonetic spelling is Reel’-tor, but that hasn’t stopped people from trying to turn REALTOR® into a three-syllable word. The word REALTOR® signifies more than merely board and NAR membership, it denotes that the person adheres to the Code of Ethics of the National Association of REALTORS® and thereby has become a part of his/her own code of honor. ■

2. The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, chicagorealtors.org or realtorproperties.com are all incorrect.

3. For use as a domain name or email address on the Internet, the term REALTOR® does not need to be separated from the member’s name or firm name with punctuation. For example, both johndoe-realtor.com and johndorealtor. com would be correct uses of the term as a 6

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A CLEAR CHOICE

TITLE & ESCROW OF OSCEOLA, LLC

Tammy Bowers Manager

P: (407) 892-6800 F: (407) 892-6802

119 E 13th Street St Cloud, FL 34769

tammy.bowers@aclearchoicetitle.com www.aclearchoicetitle.com

May 2008

Education Corner All classes will be held at the Association To register for any classes please visit the Association website www.osceolarealtors.org, click on “Online Member Services” button, enter your username and password and then click on the Education Calendar. If you have any questions, please call the Association at (407) 846-0117.

PLEASE NOTE: If you are registered and unable to attend, please call the Association to cancel, or you will incur a $20 cancellation fee. Thanks in advance for your cooperation.

MLS Training Classes There is one MLXchange Training class held each month. This is a mandatory class for new members. Even if you have already taken this class, you are invited to attend as a refresher course at any time.

BROKER SERIES – MODULES 7 & 8 Tuesday, May 6, 2008 Time: 2:00 – 4:00 p.m.

Instructor: Dick Fryer Location: Osceola County Association of REALTORS® Classroom

TAX DEFERRED EXCHANGING Thursday, May 22, 2008 Time: 9:00 a.m. – 1:00 p.m.

Instructor: Hemendra Thakkar Location: Osceola County Association of REALTORS® Classroom Description: Tax information is an important aspect of the real estate market.

Tax implications have become a primary consideration of real estate transactions.

Cost: Free CE Credit: 4 hours S.A.F.E. Thursday, May 29, 2008 Time: 9:00 a.m. – 12:00 Noon Instructor: Andrew Wooten Location: Osceola County Association of REALTORS® Classroom Description: What would you do if you were attacked? Do you know how to defend yourself? This seminar covers general personal safety.

Cost: Free CE Credit: 3 hours

Description: This course was developed to assist real estate brokers in reducing their legal liability and assist them with managing important business issues. The series consist of 8 classes, lasting 2 hours each.

Cost: $125.00 OLD SCHOOL VS. NEW SCHOOL Thursday, May 8, 2008 Time: 9:00 a.m. – 1:00 p.m.

Instructor: Grant Simon Location: Osceola County Association of REALTORS® Classroom Description: The objective of this course is to teach the new lending options that are available. This class also reviews taxes and homeownership.

Cost: Free CE Credit: 4 hours

May 2008

Karina Pol Branch Manager

897 Towne Center Drive Poinciana, Florida 34759 Ph: (407) 343-1560 Cell: (407) 709-0902 Fax: (407) 343-1561 www.prominenttitle.com kpol@prominenttitle.com

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2007 FAR Honor Society: Nine Members of the Association recently were awarded their Florida Honor Society pins.

Recipients of this distinguished honor have helped forge a business partnership with the Florida Association of REALTORS®. The Honor Society salutes members for participation at the local and national levels of the REALTOR® organization; for activity in NAR’s institutes, societies and councils; for designations earned; for educational activities; and for political involvement.

Five ways a Reverse Mortgage can improve your quality of life 1. Eliminate monthly mortgage payment 2. Receive extra monthly income 3. Eliminate credit card debt 4. Receive a cash lump sum or line of credit 5. Enjoy life a bit more

Sharon Prymas, CSA

For homeowners 62 or Older For your free Reverse Mortgage Handbook, call

Sharon Prymas: (407) 361-6887 sprymas@financialfreedom.com

Consult Tax Advisor. ® 2007 Registered trade/service marks are property of Financial Freedom Senior Funding Corporation, a Subsidiary of IndyMac Bank, F.S.B. © 2007 Financial Freedom Senior Funding Corporation

Pictured: Rosebud Kinkead, Cheryl Grieb, Marilyn “Charli” Phelps, Hope Andrews, Minetta Garay, Marie Collins and Riva Alexander.

Not Pictured: Hemendra Thakkar and Cyn Zellner. ■

There are easier ways to get

EXPOSURE With XSites and XSellerate, your listings will get maximum exposure. And it all happens automatically.

From automatically generated listing blogs, to “Just Listed” postcards and e-mail campaigns, your listings will reach all of your current contacts. With instant publishing to Google Base®, Oodle®, Trulia®, and many others, your listings will be broadcast to millions who would never have seen them otherwise.

What have you got to lose? Visit www.alamode.com or call 1-800-ALAMODE for more information.

***Ask about the Osceola REALTORS® discount*** 8

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May 2008

COMMERCIAL REAL ESTATE

By Michael Levine, President, Central Florida Commercial Association of REALTORS® (CFCAR) Real Estate Marketing Commercial vs. Residential Real Estate Brokerage Professionals are in the business of selling. The most complete description of the product that brokers sell is “Service”. In its purest form, Brokers provide the service of procuring buyers for property owners’ properties. Today it works both ways. Brokers find properties for prospective buyers and tenants as well. So what are the differences between selling Residential Properties as opposed to selling Commercial Properties? The tools are largely the same. The difference lies in three distinctions: Specialization, Preparation and Sphere of Influence.

Similarities between Commercial and Residential Real Estate Marketing Let’s take a look into the Real Estate Marketing Tool Box. Real Estate Marketing Tools

Residential Commercial

Internet Marketing

Yes

Yes

Direct Mail

Yes

Yes

Trade Shows

Yes

Yes

Print Media

Yes

Yes

MLS, CIE

Yes

Yes

Sphere of Influence

Yes

Yes

Civic Organizations

Yes

Yes

Networking Groups

Yes

Yes

Trade Organizations

Yes

Yes

May 2008

So, what’s the difference? What’s the difference between Commercial Real Estate Practitioners and Residential Real Estate Practitioners?

Specialization Whether a REALTOR® practices residential or commercial real estate, there is specialization between, and within, each camp. Within the residential real estate arena a REALTOR® might specialize geographically, in multi family as opposed to single family properties, or a REALTOR® might specialize in investment properties as opposed to relocation or some other area of specialization. Within the commercial arena a REALTOR® might specialize in Land, Industrial, Retail, Institutional Sales or Leasing.

Specialization is a key factor when differentiating between commercial and residential real estate professionals because each specialization requires a different regimen of preparation.

Preparation Preparation is the key to success in almost every aspect of life. REALTORS® that pursue residential real estate should get to know the neighborhoods and pricing variables within their target markets, the builders that are represented in their community and issues that relate to quality of life, such as school districts, employment opportunities and shopping. Commercial REALTORS® must understand zoning, future land use maps, and financial calculations, such as the capitalization rate, internal rate of return and capital accumulation.

Continued on Page 13.

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Association Staff David B. Bennett, CAE, Chief Executive Officer ceo@osceola-realtors.com

ASSOCIATION NEWSMAKERS HOPE ANDREWS, 2008 PRESIDENT – Chairperson, FAR Political Fundraising Forum Hope was recently appointed as the 2008 Chairperson of the Florida Association of REALTORS® Political Fundraising Forum.

Gwen Dukes, Director of Communications communications@osceola-realtors.com Jeri Peyton, Executive Assistant deputyceo@osceola-realtors.com

The purpose of the Political Fundraising Forum is to encourage member support and contributions to RPAC for issues and candidates, and to share methods and information necessary for effective political fundraising efforts.

DAVID BENNETT, CEO – St. Cloud, Finance Advisory Board

Michelle Smith, Director of Knowledge Services education@osceola-realtors.com

David was recently appointed to the City of St. Cloud, Finance Advisory Board. The Finance Board provides the City with professional financial direction through effective administration, direction, coordination and supervision of functions and operations such as; financial planning, budgeting, debt management, investments, accounting, payroll, cash management and fixed assets.

Bob St. Gordon, Controller accounts@osceola-realtors.com Stephanie Escurra-Hendricks, Member Services Representative sales@osceola-realtors.com

GWEN DUKES – Director of Communications

Anneris Rivera, Member Services Representative memberservices@osceola-realtors.com

The Florida Association of Realtors (FAR) is the largest trade association in Florida, serving over 156,000 members and 10,000 member firms. Headquartered in Orlando, it also maintains an office in Tallahassee to handle legislative matters.

Gwen was appointed to serve on the Florida Association of REALTORS® (FAR) Communications Committee.

Association Office 1105 Shady Lane Kissimmee, Florida 34744 www.osceolarealtors.org Email: communications@osceola-realtors.com 407.846.0117 • 407.846.0217 fax

Newsletter Submissions In order to share the wealth of information contained in this newsletter in an efficient manner, please submit your articles via e-mail or fax by the 10th of the month. Please clearly indicate that submission is for the Osceola Review.

Editor-in-Chief: Gwen Dukes Articles: communications@osceola-realtors.com Advertising: accounts@osceola-realtors.com For advertising inquiries please contact Bob St. Gordon at the Association Office. Your advertising defrays the cost of publishing. Thank you for your support.

The Osceola ReView is published exclusively for the Association by PIP Printing & Document Services Kissimmee, Florida 407.847.5565 • 407.847.2698 fax Pip@pip920.com Disclaimer: The Osceola ReVIEW is published for the members and affiliates of Osceola County Association of Realtors®, Inc. by Pip Printing and Document Services as a courtesy. Pip nor the Association assume any responsibility for article content or advertising message as submitted for inclusion in the newsletter. Advertising and articles are not endorsed by Association, nor is there any implied warranty by the Association or its staff.

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ANNERIS RIVERA – Member Services Representative Please join us in welcoming Anneris Rivera as our Member Services Representative. Anneris was born and raised in West Palm Beach, Florida. After graduating from Forest Hill High in 2004, she moved to Orlando and attended Valencia Community College. Anneris is currently enrolled at the University Of Phoenix and majoring in Business Management.

She is married and has an 8 year old son. Anneris and her husband enjoy riding motorcycles in their free time.

DARHLENE ZEANWICK – REALTOR® Darhlene was recently appointed to the Osceola County Industrial Development Authority (IDA), a citizen’s advisory board. She will join other community leaders, such as Rajia Ackley, James Kasper, Thomas Tompkins, and Lawrence William, and will serve a two-year term with the IDA. The IDA addresses finances for public projects that foster economic development in Osceola County.

Association Leadership

Association Leadership President Hope Andrews

Treasurer Minetta Garay

President-Elect Sean Ferguson

Past President Jack Frey

Vice-President Marie Collins

Directors Riva Alexander Jose Alvarez Andrey Bustamante David DeLoach

Secretary Len Goffredo

Cheryl Grieb Kemp Howland Jerry Kelley Rosebud Kinkead Richard Knapp Veronica Malolos Denise Sacks Legal Counsel Danny Villazon

May 2008

May 2008

4ITLE INSURANCEÂ&#x2C6; WWW OSCEOLA REALTORS COM 2EPRESENTS THE FINAL STEP IN THE TITLE REVIEW PROCESS %FFECTIVE ON THE ISSUE DATE YOUR 4ITLE )NSURANCE POLICY IS A CONTRACT THAT PROTECTS AGAINST LOSSES RESULTING FROM VARIOUS TYPES OF DEFECTS AS SET OUT IN THE POLICY THAT MAY EXIST IN THE TITLE OF A SPECIFIC PARCEL OF REAL PROPERTY

Little change is expected in existing-home sales over the next few months, before improving notably during the 2nd half of the year, according to Lawrence Yun, NARâ&#x20AC;&#x2122;s chief economist. He states that the market is going to come into clearer focus this summer and existing home sales could start to show a sustained increase within months, unless there are some additional economic problems or excessive inflationary pressure. Higher mortgage loan limits translate into more sales in high-cost markets.

#YN :ELLNER 0RESIDENT

"E SURE TO h!SK IF YOUR AGENT IS A 2%!,4/2¸ A MEMBER OF THE .ATIONAL !SSOCIATION OF 2%!,4/23¸ v

)N SELECTING YOUR APPRAISER SURVEYOR AND TITLE INSURANCE COMPANIES SEEK RECOMMENDATIONS FROM YOUR 2%!,4/2¸

1. Donâ&#x20AC;&#x2122;t assume you know what your clients are feeling â&#x20AC;&#x201C; Get them to share whatâ&#x20AC;&#x2122;s on their minds. You need to understand your clientâ&#x20AC;&#x2122;s fear - further weakening in their market, they wonâ&#x20AC;&#x2122;t qualify for a mortgage, and their house wonâ&#x20AC;&#x2122;t sell - to help them cope.

2. Ask clients what they expect from you and follow-through â&#x20AC;&#x201C; Consistency of communication is essential, and yet many sales associates fall down on the job. Find out how often clients want to hear from you and which medium they prefer: phone, e-mail, or text messages.

Regular, reliable communication will go a long way to keeping their anxiety in check.

3. Get their worst-case scenario on the table â&#x20AC;&#x201C; Itâ&#x20AC;&#x2122;s imperative to encourage clients to speak about their fears and listen attentively when they do. Donâ&#x20AC;&#x2122;t dismiss or belittle those concerns. If you expect them to trust you, they must feel comfortable sharing their anxieties about the market and buying or selling process.

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/SCEOLA #OUNTY !SSOCIATION OF 2%!,4/23¸ 3HADY ,ANE +ISSIMMEE &, s 0HONE s &AX

3URVEYSÂ&#x2C6;! SURVEY IDENTIFIES PROPERTY BORDERS

ADJACENT PROPERTY ENCROACHMENTS OR EASEMENTS THAT COULD IMPACT THE TITLE AND THEREIN LIES THE WARNING TO UNDERSTAND THE DIFFERENCE BETWEEN SURVEYS AND TITLE INSURANCE 7HILE INSURERS AND SURVEYORS WORK CLOSELY THEIR OBJECTIVES DIFFER 7ITHOUT A SURVEY A TITLE COMPANY BASICALLY GUARANTEES THAT THE SELLER OWNS THE PROPERTY AND HAS THE RIGHT TO CONVEY TITLE BUT DOES NOT GUARANTEE THE ACCURACY OF THE BOUNDARIES DESCRIBED ! SURVEY WILL ESTABLISH YOUR EXACT PROPERTY LINE LOCATIONS AND ESTABLISH POTENTIAL BUILDING RESTRICTIONS THAT COULD IMPACT FUTURE IMPROVEMENTS

!PPRAISALÂ&#x2C6;!N INDEPENDENT APPRAISAL CONSIDERS MANY FACTORS IN DETERMINING HOME VALUE AND MORTGAGE AMOUNT #ONDITION LOCATION COMPARABLE HOME VALUES AND STRUCTURE ARE AMONG THE ELEMENTS REVIEWED IN ESTABLISHING THE APPRAISED VALUE

(OMEBUYERS NOTE MANY COSTS AT SETTLEMENT WITHOUT ENTIRELY UNDERSTANDING WHAT EACH ENTAILS ,ET S LOOK AT JUST THREE CUSTOMARY COSTS OF HOME BUYING

3URVEY !PPRAISAL 4ITLE )NSURANCEx +NOW THE $IFFERENCE

Existing-Home Sales to Stabilize Before Upturn in 2nd Half of 2008

How to Cope With Anxiety - Calming Your Clients

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NAR’S GOOD NEIGHBOR AWARD

The National Association of REALTORS® (NAR) REALTOR® Magazine has issued a call for entries for its 2008 Good Neighbor Awards. “The Good Neighbor Awards allow NAR to honor 10 of the many thousands of REALTORS® who build better communities through volunteering,” says NAR President Dick Gaylord. “The awards shine a spotlight on the important work that REALTORS® all over the country do to help others. These incredible people don’t expect any recognition, but they certainly deserve it.” The five winners will be announced in November in REALTOR® Magazine, recognized at the 2008 REALTORS® Conference & Expo in Orlando and receive national media exposure for his or her community cause, as well as a $10,000 grant. In addition to the winners, five honorable mentions will each receive a $2,500 grant.

Last year’s program drew more than 300 entries. Good Neighbor Awards entries must be received by Friday, May 23, 2008. For more details and a nomination form, call (800) 874-6500, go to www.realtor.org/realtormag and click on “Good Neighbor Awards,” or check the March 2008 issue of REALTOR® Magazine.

The magazine is going green and you get to make the choice!

Soon, you will be able to select if you would like to get the ReVIEW in email or paper form (it will also be “live” on our website). Let us know your preference. Send an email to: communications@osceola-realtors.com or call Gwen Dukes, Director of Communications at (407) 846-0117, ext. 101.

www.osceolarealtors.org

Texas Hold ‘Em Tournament

Tournament dates are: June 7th, July 12th, Aug 9th at the Association with the grand finale being held during the RPAC Auction on Saturday, September 6, 2008, the day of the auction.

The maximum number of people per tournament date that can play is 48 per tournament date.

Anyone can play in the tournament and the entry fee is TBD. There will be winners each night that are guaranteed a seat in the finals’ competition on September 6th.

Their will be beer, wine and finger foods.

We are not accepting reservations currently, but keep a lookout for more information on this exciting event!

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Commercial Real Estate.

Continued from Page 9.

Sphere of Influence

Ter mit e Inspections ermit mite T reeatments Tr Ter Inspections ermit mite Sphere of&mit Influence encompasses the most (Discounted Rates for OSCAR Members) & T r eatments Tr important of •real estate marketing.

FAST •element ACCURATE FRIENDLY (Discounted Rates for OSCAR Members)

People generally like to work with people ASK ABOUT FASTOUR • ACCURATE • FRIENDLY understand them; people who are like AGLE NOwho TENT” TERMITE SERVICE ASK ABOUT OUR them. In Residential Real Estate, many coaches EAGLE NO TENT” TERMITE SERVICE AGLE Pest Management

and mentors encourage REALTORS® to start working with customers 40 7-5 18-08 75 who live in or near the 407-5 7-51 8-0875 neighborhoods where 09 Church Street FL 34741 they live. The reason is 40 7-5 1• Kissimmee, 8-08 75 407-5 7-51 8-0875 that people with FL similar 409 Church Street • Kissimmee, 34741 cultural and economic characteristics have a better understanding of the needs and concerns of people who are similar to them. The same can be said of Commercial Real Estate. People who come from families who farm have a special understanding of the land. People who come from a manufacturing background have a special understanding of the needs of industrial property owners and users.

Understanding of investments and business helps considerably when a REALTOR® is attempting to win the confidence of a commercial buyer or seller.

Specialization, Preparation and Sphere of Influence make the Circle of Real Estate. First is the decision to specialize. Next is the preparation associated with specialization. Once a REALTOR® becomes a specialist, the Sphere of Influence factor is a matter of exposure; exposure to the customer that requires the service. Specialization equals Differentiation. Everyone wants to work with an expert. ■

EAGLE Pest Management

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13

Legal Ease

By Randy Hillman, Attorney at Law BEWARE OF THAT NEW HOME CONTRACT Most REALTORS® are familiar with the terms of the FAR/ Bar Contract, and are comfortable using such contracts. The contract was developed over a number of years with input from both attorneys and REALTORS®. It seeks to equitably balance the rights and responsibilities of the buyer and seller.

The contracts used by many new home builders do not contain many of the provisions that REALTORS® are used to seeing in the FAR/BAR contract. No REALTOR® should ever let their customer go sign a contract for a new home without being with them to review the contract and/or suggesting they have an attorney review the contract before it is signed. The following is a list of items that might be contained or absent from a new home contract.

1. There is no financing contingency - even if the buyer does not get financing and cannot close, the deposit is forfeited.

2. Financing clauses that really do not make any sense - the clause provides the buyer must get loan commitment within a short period of time after contract signing, even if the house will not be finished for many months. If the loan approval is later denied for any reason, the buyer loses their deposit. Such reasons could be the loan program under which commitment was given is no longer available, the buyer his loses job, the buyer obtains a loan to buy a car, or the house does not appraise.

3. Clauses that give the builders several years to complete the house along with clauses that gives the builder additional time to complete the house if they run into problems. Many times the buyer is counting on moving in by a certain date, and when the builder does not finish when expected, it causes both emotional and economic havoc for the buyer.

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4. Mediation and Arbitration Clauses - these clauses provide that if there is a dispute over a deposit, the buyer must first demand mediation and if that fails then go to arbitration.

Usually, these procedures are more expensive then going to court, and if the deposit is less than $5,000.00 cost prohibitive.

5. No attorneys fees clause - the FAR/BAR contract provides that the prevailing party in any litigation is entitled to have their attorney compensated by the other party. If the builder’s contract fails to contain such a provision, even if the buyer wins, the cost of litigation may not make it worthwhile. Of course, if the buyer is the one who breaches the contract, not having such a clause would be to his advantage.

6. No contingency for the property to appraise for at least purchase price. Although the FAR/BAR contract does not contain this provision, many REALTORS® know to add it in an addendum. The new home contract usually does not contain such a provision, and it could result in the buyer not being able to obtain financing and losing their deposit.

One other thing is to make sure copies of all documents are obtained at contract signing and dates and what was submitted to lenders is documented. If things go wrong, the buyer wants to make sure that he has the documentation to prove he met the requirements of the contract regarding obtaining loan approval.

Every new home builder’s contract is different.

Many are long and contain numerous addendums. They must be carefully reviewed with the buyer. The most important thing is to make sure the buyer understands the terms of the contract. If the buyer wants to enter into a contract that does not contain a financing contingency or any other provision that you question is in his best interest, make sure it is thoroughly explained and your file is documented that it was explained.

Most buyers are excited with the prospect of purchasing a new home and overlook important details. You must make sure they thoroughly understand the terms of the contract. If things go wrong, and the contract has not been fully explained, you may be the one they blame. ■

May 2008

d

Ten Tips to Boost Your Business: an Expert” – Know1your local market.

4/30/08 “Become 10:00 AM Page

“Prospecting is Gold” – Don’t forget…everyone is a prospective client.

“Price to Sell” – Understand the current environment.

“Play Psychologist” – Address homeowners’ concerns and do more business.

“Push Buyers’ Hot Buttons” – Learn what attracts buyers to a home in your area.

“Upgrade Your Technology” – Switch to better technologies for superior customer service.

“Expand Your Horizons” – Keep learning new skills.

“Get More Involved” – The more people you know, the more you become their trusted advisor.

“Stay Positive” – Keep inspired and get more business.

“Find and Be a Mentor” – Learn from an experienced REALTOR® or help someone just starting out.

For more information on these tips, visit www.realtor.org

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REALTORS

SAVE THE DATE!

®

Please mark your calendar to attend the 2008 RPAC Auction that is being held on Saturday, September 6, 2008, at the St. Cloud Civic Center, 3001 17th St, St. Cloud FL, 34769

Your Best Investment In Real Estate

How to Cope With Anxiety - Calming Yourself 1. Lose the self-pity – Telling yourself that you can’t thrive in this tough market is a waste of time. Remind yourself of earlier successes to help boost your morale, and avoid blaming the market for your problems.

2. Take positive actions consistently – Salespeople sometimes become frustrated or panicked when they don’t have enough leads. In a tough market, you need a steady stream of good quality leads, so get focused on prospecting like you never have before.

3. Get knowledgeable – Quit reading newspaper and magazine articles with a hopeless spin on real estate news.

Remember, 2007 was the fifth best year on record for home sales. Instead, visit the National Association of REALTORS® (NAR) website: www.realtor.org, your Association website: www.osceolarealtors.org or related websites that provide more useful context for understanding the changing market. Stay up-to-date on sales and pricing statistics in your local market and on shifts in submarkets like entry-level or higher-end homes.

Establish goals for the number of leads you need to generate for the number of buyers you want. Now is the time to retool your sales strategies to meet the demand that exists.

®

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BROKER POWER LUNCH

Eat, meet and greet in less than an hour!

Give us 50 minutes, and we’ll serve lunch and tell you everything you need to know about Hammock Trails.

Hammock Trails in Kissimmee • Wednesday, May 21 11:45am–noon: Grab Lunch • noon–12:50pm: Seated Presentation

RSVP by May 19 to (407) 587-3515.

888-KB-HOMES

kbhome.com

Broker Cooperation Welcome. ©2008 KB Home (KBH). Payment of Broker Co-op requires Broker to accompany and register buyer on first visit and comply with Broker Co-op Agreement. See Built to Order™ options and upgrades offered at KB Home Studio. All options/upgrades require additional charges, may require ordering at predetermined stages of construction and are subject to change/discontinuation anytime by KB Home. KB Home is not a custom homebuilder. See sales representative for details. Equal housing opportunity. CBC051212 ORL-72771

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we want to extend our sincere appreciation to our Sponsors!

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Entering & Updating Listings in MLXchange 1:00pm-3:00pm Introduction to MLXMLS Marketing/ change (Mandatory Network & Knowledge for new Members) 8:30am-10:00am 9:00am-12:00noon Broker SeriesModule 7 & 8 2:00pm-4:00pm

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Old School vs.

New School 9:00am-1:00pm 4 CE Hrs. Public Policy Committee Meeting 3:00pm-4:00pm

Motivational MLS Marketing/ Property First Link Medical New Member Workshop Network & Knowledge Management Low-Cost Medical Sponsored by NAHREP 8:30am-10:00am Welcome Meeting Screening Lunch Provided 9:00am-11:00am Affiliate Meeting 9:00am-11:00am 8:00am-2:00pm 11:30am-1:00pm 10:00am

NAR Mid-Year Governance/Legislative Meetings and Expo - Washington, D.C.

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MLS Marketing/ Network & Knowledge 8:30am-10:00am RPAC Auction Committee Mtg. 10:00am-11:30am

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Tax 22 21 IMAPP Interactive Tax Deferred Exchanging & Mailing Labels 9:00am-1:00pm 4 CE hrs.

1:00pm-3:30pm Young Professionals MLS - Creating Network Get-Together Custom Reports 9:00am-12:00 Noon Columbia Restaurant 6:30pm

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Board of Directors 9:00am-10:00am Executive Committee 8:00am-9:00am

29 S.A.F.E. 9:00am-12:00noon 3 CE hrs.

May 2008

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• Competitive pricing and flexible underwriting guidelines • Professional co-branded marketing tools • More than 250 diverse loan products For more information, call one of our local mortgage officers today.

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WELCOME NEW MEMBERS Henry Adelusi...........................................Zarzuela Realty, LLC Pauline Bangert....................Keller Williams Homestead Realty Cory Blevins.............................................................. CJ Realty Kenny Borgas..........Weichert REALTORS® Hallmark Properties Patricia Brecker.......................Florida Fantasy Real Estate, Inc. Lorena Castillo................................Direct Realty Solutions, LLC Mehmet Ceyran................................ Charles Rutenberg Realty Mary Ann Cook......................Reunion Realty and Resales, Inc. Carlos Cordoba...................................CAC International Realty Luanmarit Danos................................ Right Choice Realty, Inc. Richard David............................. American Leisure Homes, Inc. Ingrid Diaz-Quintero.................Coldwell Banker Ackley Realty Mark Evans................................... Realty Executives Allegiance Eli Febres....................................Coldwell Banker Ackley Realty Ulda Flowers.............................................. Janus Realty Group Marcel Garanton............................... Grand Realty of America Samyr Gouveia...............................Five Star Realty Group, LLC Luz Gutierrez................................ Keller Williams At The Lakes Jose Guzman.................................... Home Bankers Realty, LLC Teri Hummel................................Tom Harrier & Associates, P.A. Angela Jaffee..................................Sunshine Quest Realty, Inc. Michael Jenkins......................................... La Rosa Realty, LLC Feliciano Medina....................................Exit Realty Access, Inc. Erica Muller............................................ Home Run Real Estate William Murphy........ Weichert REALTORS® Hallmark Properties Nadim Nassar................................TonyDavidsHomes.Com, LLC Jenny Nuzzo....................Ackley Florida Property Management Sean Nuzzo......................Ackley Florida Property Management Dannette Osborne.................................... Watson Realty Corp.

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