Unless you have been hiding under a rock for the past year, you are well aware of the roiling controversy surrounding our profession in general and REALTORS® in particular.
The public’s misunderstanding and misconception can be distilled into a simple question: Are you as a REALTOR® working as a ‘functionary’ or a ‘fiduciary’?
Sadly, many in the public space view Realtors as just functionaries – “Drive me to a property and open the door.” “Point out the kitchen and the bathroom.” “Put a sign in the yard.” “Put a picture in the MLS.” Only providing simple functional tasks with no added value or benefit or protection.
If that does describe you, well to be frank you need to seriously upgrade your game. You are letting down your customers, your clients, and yourself.
For the rest of us, we know there is so much more to our role. Our role as a ‘fiduciary’.
Someone who can be trusted and relied upon. Someone who will put his or her customers and
clients first. Someone who will do everything in his or her power to help customers and clients achieve their goals and dreams.
Someone who provides current, local Market Knowledge; Market analysis that is accurate and insightful; Professional negotiation skills; Guidance through the confusing and sometimes confounding real estate process; Mitigation of risk by identifying potential issues early and providing solutions to minimize complications; Protecting confidentiality and privacy of personal information and motivation; Saving time and effort by handling the dozens and dozens of details in buying or selling or leasing; Providing easier access to other professionals and experts; the Code of Ethics; and much, much more!
Your training and experience have helped you become an expert in real estate transactions. Your customers and clients will benefit from that knowledge and expertise. They need your strong advocacy and representation of their interests.
Let your customers and clients know that they deserve a fiduciary. They deserve you!
CEO MESSAGE
TWIS LIZASUAIN CHIEF EXECUTIVE OFFICER
Voting Reminders
The election for the 2025 Osceola County Association of REALTORS® Officers and Directors officially opens on Monday, August 12, at 8 AM. Ballots will be accepted until midnight on Friday, August 23, 2024. Please note that Simply Voting will continue to send voting email reminders until your ballot has been submitted.
All members will receive an email from SimplyVoting with instructions on how to cast their vote online via the SimplyVoting ballot form provided in their email.
The results of the election will be captured by the Association’s attorney to ensure accuracy, accountability, and the integrity of the process. The results will be announced on Tuesday, August 27 on the Association’s website in addition to a direct email to members.
The 2025 Officers and Directors will be presented at the Annual Membership Meeting and Awards & Installation Banquet in December.
New VIPs
Chad Story Story Roofing
To apply as a Vital Industry Partner member, please visit www.osceolarealtors. org/vital-industrypartners, call 407-8460117, or email Nancy Hubbard at nhubbard@ osceola-realtors.com for more information.
Becoming a VIP is an excellent opportunity to get your company’s name out to individuals that can directly benefit from your products and/or services.
Vital Industry Partner Milestone
Please help us congratulate and thank our Vital Industry Partners who are celebrating a very exciting milestone with us this month! We are thankful for their membership and the invaluable services that they provide to our association and its members!
Dayanaris Fernandez - Keller Williams Realty at The Lakes
Giselle Cruz - Royal Realty Real Estate, LLC
Juan Paradas - Agent Trust Realty Corporation
Digna Minyetty - La Rosa Realty Kissimmee
Ivana Toro - My Realty Group, LLC.
Cameron Matoska - RE/MAX Realtec Group Inc
Lolymar Guerra Torres - LPT Realty
Bilaine Clerville - EXP Realty LLC
Aisha Wright - Residential Matchmakers LLC
Yaditza Carmona - LPT Realty
Ciro Pino - My Realty Group, LLC.
Maria Vazquez - LPT Realty
Colberth Carrasquel Hernandez - LPT Realty
Yanira Aviles Ujaque - The Property Pros Real Estate, Inc
Ismael Solivan - Watson Realty Corp.
Rahiq Noor - Windermere Homes LLC
Melinda De Jesus Colon - La Rosa Realty LLC
Sakeisha Hylick - La Rosa Realty Kissimmee
Lorena Leiro Cabrera - LPT Realty
Luisa Lugo Gomez - LPT Realty
Ivonne Larrain - La Rosa Realty Orlando LLC
Julieth Ortiz - My Realty Group, LLC.
Reginald Warren - LPT Realty
Dania Soria Suarez - My Realty Group, LLC.
Deymary Martinez - EXP Realty LLC
Kateryn Rodriguez - La Rosa Realty LLC
Moises Hernandez Melgar - EXP Realty LLC
Scarlette Moreta De La Rosa - My Realty Group, LLC.
Juan Rivera Garzon - EXP Realty LLC
Ivan Martinez - LPT Realty
Krisyalie Figueroa - EXP Realty LLC
Jesse Morton - Casa Nova Realty Group LLC
Christopher Vitale - Keller Williams Realty at The Lakes
August Member Benefits Guide
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Over 30,000+ landlords have an easier time managing properties because of RentRedi. Sign up, save time & money, and worry less about managing your rentals.
RentRedi and NAR have teamed up to provide real estate agents the technology they need while creating value for their businesses. We’re proud to offer this exclusive promotion for NAR members - get the 6-month plan for $1 plus 50% off on renewal.
To take advantage of this exclusive offer just for NAR members and to streamline your property management with RentRedi, please visit, https://rentredi.com/nar/
Bingo - Bids & Booze
AUGUST CLASS CALENDAR
Stellar MLS Basic (Spanish)
Classroom Only - Daniella Blackburn
REDEEM YOUR EDUCATION VOUCHERS BEFORE 12/31/24
8/5/2024 10:00 am-12:00 pm 0CE
T his required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business.
Stellar MLS Compliance (Spanish)
8/5/2024 1:00 pm-2:15 pm 0CE Classroom Only - Daniella Blackburn
This required class for new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.
This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings.
REALTOR® Professionalism 8/6/2024 9:00 am-1:00 pm 4CE and Follow-Thru - Zoom Only - Cynthia DeLuca
Whether you are brand new to real estate or a veteran, if you want to grow your business to unprecedented heights then you need to be savvy in interpersonal communication. This course will provide a guide on how to influence prospects and win in every crucial conversation.
Choosing & Writing 8/8/2024 8:30 am-4:30 pm 7CE a Successful Contract - Zoom Only - Cynthia DeLuca
The purpose of this education program is to assist you in competently preparing a purchase and sale contract for residential real estate. When we’re finished with this workshop, you’ll have a completed contract along with every rider.
Effective Risk Reduction
Zoom Only - Cynthia DeLuca
In the real estate profession, risk exists on several fronts. In fact, we don’t even have to have a transaction in order to create risk. This course will speak to and help you avoid the most common risks associated with the practice of Real Estate sales and management.
Creating a Service Driven 8/14/2024 9:00 am-12:00 pm 3CE Property Management Operation - Zoom Only - Cynthia DeLuca
Learn to create multiple sources of income streams from full property services. This course includes the conceptual and legal aspects, marketing techniques to attract clients, tenant issues, insurance recommendations, accounting requirements, staffing, and financial planning.
Mastering the Real Estate Agent’s 8/16/2024 9:00 am-12:00 pm 3CE Role in the Appraisal Process - Classroom Only - Kim Bell
The appraisal process can get confusing, and you may have several questions. Take this course and learn how to better serve your clients.
ZOOM Only - Reese Stewart
Mandatory ethics training requirements for new and continuing Realtor members was established by the National Association’s Board of Directors. The policy dictates that all active members must take a code of ethics class once every three years. The applicable dates are the same for all Realtors irrespective of when they join. The current cycle began January 1, 2022 and ends December 31, 2024.
Core Law - Avoiding the 8/20/2024 1:00 pm-4:00 pm
Danger Zone - ZOOM Only - Reese Stewart
Understanding real estate law is part of every real estate licensee’s business. The more a licensee knows, the better he or she can work with customers and safeguard them from legal complications. This material will provide a “red flag notice” of when participants are potentially going into a danger zone—the unlicensed practice of law.
Sink or Swim: Part 1 8/21/2024
Classroom Only - Stas Matias
Florida’s natural landscape is a sight to behold. With waterfront properties on every corner, it is no wonder why they are in such high demand. This course focuses on everything waterfront: from understanding the environment to building a waterfront home! In this course, you will learn the fundamentals of buying and selling waterfront property, preparing you as a true Waterfront Specialist.
Property Management for 8/22/2024 9:00 am-12:00 pm 3CE the Real Estate Practitioner - Classroom Only - Socrate Exantus
This course is for the REALTOR® who wants or needs to know enough about Property Management to get by whether to manage a property or two now or as an introduction to property management if they are considering possible investment down the road. Offered as a three or a four CE hour course, this class will prepare the student for those times when they must act as a property manager.
Preparing &
Listing Contract - Classroom Only - Kim Bell
Listing Contracts are an important part of the real estate business. They effectively communicate who is responsible for doing what, give time for those items to be performed, and guarantee the listing broker to be paid for these services. This class will discuss the various types of listing contracts, the differences between them, and some other options to guarantee compensation while working to effectuate the sale of a property.
Handling the Real Estate Transaction 8/28/2024 9:00 am-12:00 pm 3CE The Vacant Land Contracts - Classroom Only - Nishad Khan
This course will discuss the nuances of buying or selling vacant land. We will touch on the differences between vacant land and other real property and discuss how to properly prepare a vacant land contract.
Classroom Only - $30 Members/ $65 Non-Members - Gonzalo Mejia
The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating a comparable market analysis (CMA), working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.
Bias Override: Overcoming 8/30/2024 9:30 am-12:30 pm 3CE Barriers to Fair Housing Certification - Classroom Only - Gonzalo Mejia
REALTORS are committed to abiding by fair housing laws and the Code of Ethics. But sometimes, our brains take shortcuts that can lead us astray. This Course teaches you tactics to interrupt stereotypical thinking and avoid fair housing pitfalls. You will learn about the mind science of identity and engage in exercises to help you foster business relationships with clients of all backgrounds.
