real estate - benefits - foreclosure - banks - florida realtors - public policy
magazine 1ST QUARTER JANUARY, FEBRUARY, MARCH 2016
Osceola ReView
WELCOME, 2016 DIRECTORS!
Photo By:
Coming Soon: OSCAR Ombudsman PAGE06
&
How Testimonials Can Make or Break Your Business PAGE13
& Respect is Paramount With Global Buyers
PAGE22
GIVE TODAY’S 2013 Awards CLIENTS WHAT & Installation Luncheon THEY EXPECT Highlights PAGE20
WELCOMECONTENTS
002
WELCOME/ CONTENTS JAN, FEB, MAR 2016 news 4 6 7 8 13 22 24 26
20
OSCAR Announcements Coming Soon: OSCAR Ombudsman First Quarter AE Message Rural & Residential Housing and Transitional Land Market Report How Testimonials Can Make or Break Your Business Earning the CIPS Designation Respect is Paramount With Global Buyers Veronica Malolos Accepts BOCC Proclamation
technology Give Today’s Clients What They Expect
events
10 October, November, December 2015 Calendar 15 New OSCAR Members 16 Highlights from the Award and Installation Dinner 18 Award Winners 19 At NAR’s Conference in San Diego
local trends
28
Market Dynamics
REVIEWOSCAR
003
First Quarter Presidents Message: First of all, let me pay respect to Karen Dierickx for her service this past year and complement her not only for her leadership in 2015, but for the countless hours she has voluntarily dedicated to our association over for the past 25 plus years. Karen, thank you for all you have done! Secondly, thank you for allowing me the opportunity to serve as your 2016 President. I will strive to serve the association and all of our members to the best of my ability and keep your interests at the center of all that we do. I am looking forward to working alongside our new incoming 2016 Board of Directors. It is very exciting to be working alongside such a diverse and talented group of people. Thank you to our 2015 Board of Directors for all your efforts and successes achieved.
2016 OSCAR President, Jeff Perry
As we embark on a new year, it is a time to reflect on the past year’s endeavors and project success going forward. We, as an industry, an association, and as individual professionals are going to be faced with many challenges. These challenges are not only in our daily business life, but also at the local, state and national levels. Your 2016 board met in 2015 to develop a strategic plan for our association over the next 3 years; and many of the challenges our industry faces were discussed. We look at these factors, not as challenges, but as opportunities to position our association as a leader and an innovator in providing our members and communities the best in service. I would ask each one of you to become involved in the association and partake in the excellent educational and networking opportunities available to you. We would ask if you can find just a couple of hours a month to get involved in any of the following: education, community outreach, global alliances, public policy advocacy or any other special programs, such as the Wounded Warrior project or addressing homelessness within our communities. Your time and effort is needed, is welcome and will provide fulfillment to you and make a difference in somebody’s life. We look forward to a successful and rewarding 2016. If you cannot figure out your purpose, figure out your passion. For your passion will lead you directly to your purpose. “Unknown Author”
magazine contact Published by Osceola County Association of REALTORS®, 1105 Shady Lane, Kissimmee, FL 34744
advocates team
CHIEF EXECUTIVE OFFICER/EDITOR: Carol Platt, CRB, e-Pro, AHWD T 4078460117 E ae@osceola-realtors.com WEB MASTER: Chris Florence, CCIM, e-Pro webmaster@osceola-realtors.com
SOCIAL MEDIA & MEMBER SERVICES: Nannette Cherry, nan@osceola-realtors.com
contributing writers
COMMUNICATIONS: Nannette Cherry, e-Pro, Interested in contributing to our quarterly AHWD nan@osceola-realtors.com publication?! We would love to hear from you. We require that all works be original, meaning MEMBER SERVICES COORDINATOR: Eli Perez, e-Pro written by you, and do not allow promotion of eli@osceola-realtors.com your business. PROFESSIONAL DEVELOPMENT ADMINISTRATOR: Ally Vallecillo, e-Pro, CIPS ally@osceola-realtors.com OPERATIONS DIRECTOR - EVENTS: Christina Barnhardt, e-Pro christina@osceola-realtors.com MEMBER SERVICES: Megan May, e-Pro megan@osceola-realtors.com MEMBER SERVICES: Yohanna Cruz, e-Pro yohanna@osceola-realtors.com
advertising
distribution
Digital or printed media packs available on request. HEAD OF SALES: Chris Florence, CCIM, e-Pro webmaster@osceola-realtors.com
The ReView is printed quarterly. To subscribe contact our subscriptions team below.
ACCOUNTS: Bob St. Gordon, e-Pro bob@osceola-realtors.com
SUBSCRIPTIONS MANAGER: Nannette Cherry, e-Pro, AHWD communications@osceola-realtors.com
www.Osceolarealtors.org
004 REVIEWOSCAR 004
OSCAR Announcements
OSCAR Members Appointed to OSCAR Members Advisory Boards Appointed to NAR Leadership A number of Osceola County Association of REALTORS® (OSCAR) members, affiliates and staff have recently been appointed to leadership positions with the National Association of REALTORS®(NAR). OSCAR congratulates and commends these individuals for their initiative and drive. Among these leaders are Jeff Perry, our incoming Board President who will serve as Director; Richard Fryer who will serve as Director and NAR Research Committee Member; Tim Weisheyer, who will serve on the Strategic Thinking Advisory Committee; Veronica Malolos, who will serve on the Housing Opportunity Committee; Patty Smith-Wyant, who will serve on the Certified International Property Specialist Advisory Board; John Goldsborough, who will serve as a NAR Real Estate Business Institute Committee Member; Cheryl Grieb, who will serve on the Smart Growth Advisory Board; and lastly OSCAR Chief Executive Officer, Carol Platt who will also serve on the Smart Growth Advisory Board and the NAR Real Estate Business Institute Committee.
The City of Kissimmee has made its annual appointments for its Advisory Boards, and members and staff of the Osceola County Association of REALTORS® are among those appointments. The Kissimmee City Commission relies on Advisory Boards made up of local citizens and business members to make recommendations about a variety of City departments and services. Congratulations go to Olga Costano who was appointed to the Fire Pension Board, Frank Fernando “Ben” Robles who was appointed to the Charter School Board, and our very own staff member Christina Barnhardt who was reappointed to the Charter School Board. “It’s wonderful news to hear that our members are representing us in these important board positions!” said OSCAR Association Executive, Carol Platt. “Each of these individuals has proven their commitment to excellence in myriad ways over their time with the Association, and I just know that will translate to further success in their respective positions with the City Advisory Boards.”
“We at OSCAR are proud to see so many of our own taking part in NAR Leadership.” stated Carol Platt. “These members are in a prime position to make a positive impact in the industry through their voice and their votes. Thanks to each of them for sacrificing their time and having the passion to grab the reigns and lead!”
OSCAR Instructor Receives NAR
Distinguished Service Award Congratulations to OSCAR instructor and Past-President at Florida REALTORS®, Cynthia Shelton who received the NAR 2015 Distinguished Service Award. It is considered the highest honor a REALTOR® can receive and honors those who have made outstanding contributions to the industry and who serve as leaders in their communities.
2015 NAR Distinguished Service Award Winner, Cynthia Shelton
REVIEWOSCAR
HELPING THE BOYS & GIRLS
Community
005
CLUBS OF AMERICA
Faces of the Future Chair, Holly LaRosa OSCAR members were in attendance at the Faces of the Future fundraiser benefitting children in the area this past October. This all day event held at the Tupperware Center raised funds to assist kids who are a part of the Osceola County Boys and Girls Club. The mission of this organization is to enable all young people, especially those most in need, to reach their full potential as productive, caring, responsible citizens. It achieves that mission by teaching health and life skills, offering access to sports, fitness and recreation, as well as arts programs, education and career programs, and character and leadership programs. In attendance at this event was OSCAR member Holly LaRosa who serves as Chair of the Osceola County Faces of the Future event. Also showing support were members Raja Ackley, Leslie Zimmerly, 2015 Board President Karen Dierickx, Augie Bylott, Charles Castellon, Diamela Ortencia, Jo Marie Hemphill, Valerie Crabtree, Cheryl Grieb, Jose Alvarez, Representative Mike LaRosa. and Association CEO, Carol Platt. These members are Creating Hope in our community by giving to the Boys and Girls Club.
Valerie Crabtree, Carol Platt, Cheryl Grieb and Jose Alvarez in attendance at the Faces of the Future Fundraiser When discussing the success of this fundraising breakfast, Event Chair, Holly LaRosa stated, “The Boys & Girls Clubs in Osceola County serve almost 1700 children every day. It is our mission to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens. Our Annual Faces of the Futures Breakfast in 2015 was supported by OSCAR. It makes sense that local REALTORS® see the positive impact that our Clubs have in the children we serve as our Club members feel at home every time they walk through our blue doors. The Boys & Girls Clubs are so grateful for the community spirit! A total of $150,792.00 was raised at the breakfast from our supporters. Please consider end of year donations so that our goal of $175,000 will be reached. Together we can make a difference!” The National Association of REALTORS® is teaming up with the Boys and Girls Club of America to help bring a brighter future for our nation’s most valuable asset: Our children. Would you like to donate to this worthy cause? Visit: https://secure2.convio. net/bgca/site/Donation2?7942.donation=form1&df_ id=7942 to help a child realize their full potential.
REVIEWOSCAR
006
Professional Standards
COMING SOON:
OSCAR OMBUDSMAN MEDIA CONTACT: Bob St. Gordon
As you know, OSCAR is charged with the responsibility of receiving and resolving ethics complaints. Many “complaints” received do not expressly allege violations of specific Articles of the Code of Ethics, and many do not detail conduct related to the Code. Some “complaints” are actually transactional, technical, or procedural questions readily responded to. It is the belief of the National Association of REALTORS® (NAR) Professional Standards Committee that many ethics complaints might be averted with enhanced communications and initial problem-solving capacity at the local level. As such, OSCAR has implemented policy to provide Ombudsman services to its members and consumers alike, beginning January 01, 2016. The Ombudsman process usually involves parties who have not filed an ethics complaint or arbitration request, but have experienced a breakdown in communication requiring informal resolution (although an Ombudsman may also be used where a complaint has been filed). Often the Ombudsman functions as an intermediary who communicates the concerns of one party to the other over the phone, so a positive relationship can be restored. The Ombudsman process can be beneficial for both consumers and REALTOR® members who need an immediate, informal resolution to common misunderstandings. For example, Ombudsmen can field and respond to a wide variety of inquiries and complaints, including general questions about real estate practice, transaction details, ethical practice, and enforcement issues. Ombudsmen can also receive and respond to questions and complaints about members, can contact members to inform them that a client or customer has raised a question or issue, and can contact members to obtain
EMAIL: bob@osceola-realtors.com
information necessary to provide an informed response. Ombudsmen can field and respond to a wide variety of inquiries and complaints, including general questions about real estate practice, transaction details, ethical practice, and enforcement issues. Ombudsmen can also receive and respond to questions and complaints about members; can contact members to inform them that a client or customer has raised a question or issue; and can contact members to obtain information necessary to provide an informed response. In cases where an Ombudsman believes that a failure of communication is the basis for a question or complaint, the Ombudsman can arrange a meeting of the parties and to facilitate a mutually acceptable resolution. Disputes can often be resolved through the Ombudsman process in as little as a few hours or days, depending on the availability of the ombudsman and the parties. Persons filing complaints, or inquiring about the process for filing ethics complaints, will be advised that Ombudsman services are available to attempt to informally resolve their complaint. Such persons will also be advised that they may decline Ombudsman services and can have their complaint considered via the formal ethics complaint process. Please feel free to contact OSCAR if you have any questions regarding the Ombudsman process. Article compiled by Bob St. Gordon, OSCAR Professional Standards Administrator (excerpts for this article have been taken from both the National Association of REALTORS® and Osceola County Association of REALTORS® Ombudsman policies and guidelines).
REVIEWOSCAR
007
OSCAR 1ST QUARTER
CEO MESSAGE IT’S ABOUT VISION, MISSION AN D VAL UE S!
MEDIA CONTACT: Carol Platt
PHONE: 407-846-0117
One of my favorite questions from our members and throughout our community is, “What does OSCAR stand for?” Now, I could easily answer that it stands for The Osceola County Association of REALTORS®, which would be true, but OSCAR stands for so much more. Each year our Leadership reviews our Vision, Mission and Value Statements to ensure that they focus our resources on what’s most important to our professional members. Our Board has a vision – “We are the trusted source for Real Estate locally and globally!” Before you think that “globally” may be a bit broad, consider that only 56% of our almost 2600 members were born in the United States and consider that Canada, the United Kingdom and Latin America are the top three foreign purchasers of property in Osceola County. OSCAR is a NAR Global Alliance Platinum award winner and our networks and technology have clearly broadened our scope of expertise.
2016
EMAIL: ae@osceola-realtors.com
The statement, “We are professionals dedicated to the success of our members, advocating for private property rights while adding value to our community.” is our Mission. We offer a value proposition to our members that includes getting started (or restarted) in a real estate career, moving forward in the direction that you envision for your career, gaining a competitive edge through cutting edge continuing education and certification of expertise, and resulting in your personal success as you define it! We have the unique opportunity to help our professionals gain both personal, individual success and collective success as an industry during this exciting time period of change and innovation. Our Board of Directors define our values by listening to both our members and our community, consumers and clients. “We are
Chief Executive Officer, Carol Platt
dedicated. We act with Integrity. We are Accountable. We value Diversity. We are Inclusive. We Respect others.” I get the distinct honor of watching these values in the professional arena through the actions of our REALTOR® Advocates (staff), our Leadership, our REALTOR® members and our trusted Affiliated Businesses. Join us! Become a part of our REALTOR® family. It’s going to be a great year!
REVIEWOSCAR
008
The Land Report
RURAL &
RESIDENTIAL HOUSING
& TRANSITIONAL LAND MARKET REPORT MEDIA CONTACT: Shane Platt, Farm Credit of Central Florida
Transitional Land (Entitled Land) Transitional land sales are picking up in the Orlando and Tampa Metropolitan Statistical Area (MSA) as buildable residential lot inventory is low in these areas. Investors and national builders are purchasing land for future development at prices well below the 2006 market top but at prices that are attracting sellers. Primary urban infill and suburban locations appear to be strongly favored over tertiary areas for development-oriented property types.
Residential Housing Market The rural residential market is starting to see an improvement in sales but is still a small part of the
EMAIL: SPlatt@farmcreditcfl.com
overall residential market shown in the charts. Two of the largest MSA in the state “Many of the metro areas with the fastest price appreciation over the past year were in the South — particularly in Florida,” says Lawrence Yun, National Association of REALTORS® Chief Economist. “A combination of solid job gains, above average shares of vacation and foreign buyers and little new construction being added was behind these areas’ faster price growth.” The National Association of REALTORS®, in November 2015, stated that existing–home sales in the South climbed 3.0 percent in the third quarter and are 6.9 percent above the third quarter of 2014. The median existing single–family home price in the South was $200,700 in the third quarter, 6.0 percent above a year earlier.
REVIEWOSCAR
009
We’re Giving Away Four $1,000 Scholarhips! Osceola High School Seniors entering a public or private institute of higher education are eligible to apply for one of four $1000 scholarships offered for the upcoming Academic Year! To qualify, applicants must submit a 250-word essay, titled: “The Value REALTOR® Professionals Contribute to our Community”. This scholarship is open only to high school seniors who reside in Osceola County and plan on continuing their education at a college, university, technical school or other institution of higher learning. Go to our website at OsceolaRealtors.org for information and forms!
EVENTSCALENDAR
010
EVENTS THIS JAN/FEB/MAR
SEMINAR
REGISTRATION CONTACT Ally Vallecillo
EMAIL ally@ osceola-realtors.com
JANUARY 4TH
Toastmasters TIME: 5:30PM - 6:30PM
CALL JANUARY 18TH
New Member Welcome TIME: 8:30AM - 12:30PM
Toastmasters TIME: 5:30PM - 6:30PM JANUARY 19TH
MLS Basic TIME: 9:00AM - 12:00PM
MLS Compliance TIME: 1:00PM - 2:30PM JANUARY 6TH
MLS Basic TIME: 9:00AM - 12:00PM
MLS Compliance TIME: 1:00PM - 2:30PM
MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM
MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM JANUARY 25TH
Toastmasters TIME: 5:30PM - 6:30PM
TIME: 9:00AM - 12:00PM
MLS Realist TIME: 1:00PM - 3:00PM
Toastmasters TIME: 5:30PM - 6:30PM JANUARY 12TH & 13TH
Great American REALTOR® Days TIME: 9:00AM - 4:00PM JANUARY 14TH
The Dodd Frank Act (iCE) TIME: 1:00PM - 4:00PM
Our office will be closed on Good Friday, March 25th, 2016
TIME: 3:00PM - 4:30PM FEBRUARY 4TH
Choosing &
Writing a Successful Contract 7 CE’s TIME: 8:30AM - 4:30PM INSTRUCTOR: Steven David COST: Free for Members $129 for Non-Members
TIME: 1:00PM - 3:00PM
FEBRUARY 2ND & 3RD
Toastmasters
FEBRUARY 3RD
MLS Basic in Spanish TIME: 9:00AM - 12:00PM
MLS Compliance in Spanish TIME: 1:00PM - 2:30PM
FEBRUARY 10TH
CIPS: Global Real Estate, Local Markets
TIME: 8:30AM - 5:00PM COST: $479 for 5 classes or $119 for individual class for members and non-members INSTRUCTOR: David Wyant
TIME: 9:00AM - 12:00PM
TIME: 5:30PM - 6:30PM
TIME: 7:00AM - 5:30PM COST: $129 for members, $145 for non-members LOCATION: Holiday Inn Express, 4050 Hotel Dr., Davenport, FL 33897
Unless otherwise noted
MLS Searching, Reporting, and Contract Management MLS The Mobile Agent
GRI 101: Professionalism and the Law
407.846.0117
FEBRUARY 8TH
Toastmasters
FEBRUARY 1ST
JANUARY 11TH
MLS CMA
MLS Adding & Modifying Listings in Spanish
TIME: 5:30PM - 6:30PM FEBRUARY 9TH
Code of Ethics
3 CE’s TIME: 1:00PM - 5:00PM
Core Law
3 CE’s TIME: 1:00PM - 5:00PM
FEBRUARY 11TH
CIPS: Global Real Estate, Transaction Tools TIME: 8:30AM - 5:00PM COST: $479 for 5 classes or $119 for individual class for members and non-members INSTRUCTOR: David Wyant FEBRUARY 12TH
CIPS: Asia/Pacific International Real Estate
TIME: 8:30AM - 5:00PM COST: $479 for 5 classes or $119 for individual class for members and non-members INSTRUCTOR: David Wyant Classes are free to members unless otherwise noted.
EVENTSCALENDAR
011
FEBRUARY 15TH
CIPS: Europe and International Real Estate
TIME: 8:30AM - 5:00PM COST: $479 for 5 classes or $119 for individual class for members and non-members INSTRUCTOR: David Wyant
Toastmasters TIME: 5:30PM - 6:30PM FEBRUARY 16TH
CIPS: The Americas and International Real Estate
TIME: 8:30AM - 5:00PM COST: $479 for 5 classes or $119 for individual class for members and non-members INSTRUCTOR: David Wyant FEBRUARY 22ND
New Member Welcome TIME: 8:30AM - 12:30PM FEBRUARY 23RD
MLS Basic TIME: 9:00AM - 12:00PM
MLS Compliance TIME: 1:00PM - 2:30PM
MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM
Toastmasters TIME: 5:30PM - 6:30PM FEBRUARY 29TH
Toastmasters
3CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Cynthia DeLuca COST: Free to Members, $59 for non-members
REALTOR® Professionalism & Follow-thru
4 CE’s TIME: 1:00PM - 5:00PM INSTRUCTOR: Cynthia DeLuca COST: Free to Members, $69 for Non-members
MLS Basic TIME: 9:00AM - 12:00PM
MLS Compliance
TIME: 5:30PM - 6:30PM
TIME: 1:00PM - 2:30PM
MARCH 3RD
MLS Adding & Modifying Listings
Florida REALTORS/ TIME: 3:00PM - 4:30PM Florida BAR Contract for Sale and Purchase MARCH 23RD Choosing & (iCE) TIME: 1:00PM - 4:00PM Writing a Successful COST: Free for members, $35 for non-members Contract MARCH 7TH AND 8TH
GRI 102: Starting Your Business TIME: 7:00AM - 5:30PM COST: $129 for members, $145 for non-members LOCATION: Holiday Inn Express, 4050 Hotel Dr., Davenport, FL 33897 MARCH 7TH
MLS Advanced Matrix TIME: 9:00AM - 12:00PM
MLS iMapp TIME: 1:00PM - 3:00PM
Toastmasters
TIME: 5:30PM - 6:30PM MARCH 9TH
Code of Ethics
3 CE’s TIME: 1:00PM - 5:00PM
FEBRUARY 25TH
Effective Risk Reduction
MARCH 22ND
Core Law
3 CE’s TIME: 1:00PM - 5:00PM MARCH 14TH
Toastmasters TIME: 5:30PM - 6:30PM MARCH 21ST
New Member Welcome TIME: 8:30AM - 12:30PM
Toastmasters TIME: 5:30PM - 6:30PM
7 CE’s TIME: 8:30AM - 4:30PM INSTRUCTOR: Steven David COST: Free for Members $129 for Non-Members MARCH 24TH
Demystifying the Appraisal Process 3 CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Pat Reass MARCH 28TH
Toastmasters TIME: 5:30PM - 6:30PM MARCH 29TH
Effective Risk Reduction
3CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Cynthia DeLuca COST: Free to Members, $59 for non-members
REALTOR® Professionalism & Follow-thru
4 CE’s TIME: 1:00PM - 5:00PM INSTRUCTOR: Cynthia DeLuca COST: Free to Members, $69 for Non-members
CAN’T FIND AN EVENT YOU WISH TO ATTEND? Your REALTOR® Advocates work hard at providing you with the most up to date info going on here at the association. We are still human and may miss something so, if you can’t find information that you need, let us know. We welcome your encouraging input. Email: Communications @osceola-realtors. com
REVIEWOSCAR
012
Marketing Tips
REVIEWOSCAR
HOW
013
TESTIMONIALS CAN
MAKE OR BREAK YOUR BUSINESS
MEDIA CONTACT: Chris Florence
BLOG: abrandaid.com/blog-marketing-strategies
Good testimonials are crucial to making it in the business world. It seems that many people will only buy products or use services that have received good feedback from consumers. This has become an increasing problem in the online world, with many people paying for reviews and false ratings. It is of great importance that any business that wants success get accurate and legitimate testimonials. Consumers are more likely to listen to each other than hear it directly from you, so it’s important that the best foot is put forward when attracting new customers. There are several ways that it is possible to get good testimonials.
Generate Quality Reviews The first and foremost way to get good testimonials is to provide an outstanding service or product that is not available anywhere else. Word of mouth is the most effective way for people to be marketed to as this information seems more genuine and real. This leads to higher levels of trust in the product or service rendered and less buyer scrutiny. It is very important to provide a product that can’t be beat. This way the testimonials will be genuine and take care of themselves. It may be easy to pay someone to testify for your product, but that does not mean that people are going to fall for it. Getting found out for fake testimonials is a great way to sink the reputation of your product or service.
Avoid Negative Testimonials It is perhaps a separate art form all together to avoid negative testimonials. These are some of the worst things that a business can accrue in the course of day-to-day transactions. Given the pace of the social media world, it’s important to know how quickly a negative message can travel. This is why it is so important to nip these problems in the bud. Corporations pay big money to people who monitor what is being said about them online in order to
EMAIL: chris@abrandaid.com
quickly and effectively address public issues within the company. It is often hard to avoid every mistake but action should be taken very quickly in these instances to avoid public embarrassment.
Other Tips for Gaining Reviews Another way to get a testimonial is to give an incentive to provide feedback. Whether it be a discount or another offer, this is a good way to find out what the customer is really thinking. These testimonials can be used to promote the product or service and are in fact genuine appraisals. The key thing to look for is honest feedback. The right testimonial can make all the difference to a business website. The focus must be on genuine feedback. In this way a testimonial can serve as both a means of promotion and a way to improve the company. Making general improvements and tweaks are a great way to stay ahead of the competition.
Importance of Testimonials The key idea to take away is that testimonials are critical to the success of a business. High quality products and services will give this kind of positive feedback organically, but it can also be in the benefit of a business to jump-start the feedback loop by offering special promotions of their own. Stay away from negative testimonials and nip negative feedback in the bud and you will have a huge head start in cultivating a successful business environment.
See page 20 for more tips on gaining online reviews!
REVIEWOSCAR
014
ETHICS COMPLAINT
CASE INTERPRETATION CODE OF ETHICS, ARTICLE 12: MEDIA CONTACT: Bob St. Gordon
Case #12-1: Absence of Name on Sign (Reaffirmed Case #19-3 May, 1988. Transferred to Article 12 November, 1994. Revised November, 2001.) Prospect A observed a sign on a vacant lot reading: “For Sale—Call 330-5215.” Thinking he would be dealing with a For Sale by Owner, he called the number on the sign. He was surprised and offended that the lot was exclusively listed by Realtor® A, and the telephone number on the sign was the home number of Realtor-Associate® B in Realtor® A’s office. Prospect A filed a complaint against Realtor® A and Realtor-Associate® B. Realtor® A and RealtorAssociate® B alleging a violation of Article 12 of the Code of Ethics. At the hearing, Realtor® A stated that he permitted Realtor-Associate® B to put up the sign. RealtorAssociate® B’s defense was that the sign was not a “formal” advertisement, such as a newspaper advertisement, business card, or billboard, to which he understood Article 12 to apply. The Hearing Panel determined that the sign was an advertisement within the meaning of Article 12; that its use violated that Article of the Code; and that both Realtor® A and Realtor-Associate® B were in violation of Article 12.
Article 12 Realtors® shall be honest and truthful in their real estate communications and shall present a
EMAIL: bob@osceola-realtors.com
true picture in their advertising, marketing, and other representations. Realtors® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08) NOTE: Interpretations of the Code of Ethics presents specific situations involving charges of alleged unethical conduct by Realtors® and/or Realtor-Associates, which are reviewed by a peer panel of Board Members and in which decisions as to ethical conduct are reached. Each case provides the Hearing Panel’s decision based on the facts and the rationale for the decision, but does not specify a specific sanction or discipline to be imposed. There are two reasons for this. First, any sanction imposed must always fit the offense and must involve every consideration of justice, equity, and propriety. Second, a Hearing Panel may base its recommendation for discipline on a Member’s past record of ethics violations. All new and amended Case Interpretations become effective upon approval by the National Association’s Professional Standards Committee and publication on REALTOR.org. (Excerpts for this article were taken from the 2015 National Association of REALTORS® Code of Ethics and Arbitration Manual and compiled by Bob St. Gordon)
REVIEWOSCAR
015
WELCOME TO OUR NEWEST
MEMBERS!
New Members from our December Orientation New members from our October Orientation.
HAVE YOU HEARD ABOUT OUR ANGELS?
Each year we reach out to our membership about helping to provide a Merry Christmas to foster children in the Osceola County area. This year you did not disappoint! We collected presents for 100 children! Thank you to all who partipated in brightening these kids’ holiday!
REVIEWOSCAR
016
AWARDS & INSTALLATION DINNER Your OSCAR advocates ready to be at your service!
Association CEO, Carol Platt and her husband Shane
Becky Chirillo, Alexandra Arena Gil, Patrice DeNike , and friends
Photos By:
REVIEWOSCAR
017
On December 4th, we wrapped up 2015 by presenting awards to our REALTOR速 and Affiliate peers for their hard work over the year, while we celebrated the installation of a new Board of Directors and the beginning of a successful new year, under the theme of Hard Work, Drive, and Passion!
Welcome, newly installed 2016 Directors!
2016 Board President, Jeff Perry gets sworn in
Samantha Walsh, Brandon Cree, Jeff Perry, Tecia Norton, Brandon Norton, Kaitlyn Perry, Angie Hill and Jay Perry
Standing: Kerry Davison, Kim Morgan, Laurie Sirrell, Alysen Terwilliger, Keith Kalina, Karen Dierickx Seated: Marge Eddy, Corlia McDonald
The event was a success with a Sold Out house!
REVIEWOSCAR
018
CONGRATS,
2015 AWARD WINNERS! Affiliate of the Year: Lisa Bennett Affiliate Office of the Year: Stewart Title Affiliate Rising Star of the Year: Jon Woods of RP Funding Real Estate Office of the Year: Patrice Denike of Denike Realty and Property Management REALTOR速 Rising Star of the Year: Sue Vasquez REALTOR速 Star of the Year: Angel Ortiz REALTOR速 of the Year: Jeff Perry
REALTOR速 of the Year, Jeff Perry
Rhonda Owen accepting the Affiliate Office of the Year Award for Stewart Title Real Estate Office of the Year Award Winner, Patrice DeNike of Denike Realty and Property Mangement
TECHOSCAR REVIEWOSCAR
AT THE NAR CONFERENCE & EXPO IN SAN DIEGO
019
Your NAR 2016 Leadership being sworn in: Left: Incoming President Tom Salomone, Right the full BOD
2015 Board President, Karen Dierickx and CEO, Carol Platt accept the Global Alliance Platinum Achievement Level Award on behalf of our Global Alliance for their hard work this past year! OSCAR was fortunate to have the leadership of Chair John Goldsborough and Vice Chair Angel Ortiz Goofing around at the Florida REALTORS速 Reception with Jeff Perry, Laurie Varner, and Patrice DeNike
OSCARTECH
020
Tech Tips
GIVE TODAY’S CLIENTS WHAT THEY EXPECT MEDIA CONTACT: Beth Shea Palmer
EMAIL: bethsheapalmer.pressfolios.com
Eat out; leave a review on Yelp. Stay at a hotel; leave a review on TripAdvisor. Buy or sell a home; leave a review … where? In the digital age, consumers are king and queen, but a ubiquitous digital rating and review system for real estate agents has yet to emerge. One broker-owner hopes for a change: Nelson Goulart, broker of record and co-owner, along with his wife, Maria, of Better Homes and Gardens Real Estate Signature Service outside Toronto. He says rolling out a digital survey system to his 50 brokers earlier this year provided them with realtime analytics, insights, and validation.
Offering a digital survey to clients, Goulart says, is an important way get up to speed with the times. Many clients, especially millennials, not only like leaving reviews but have come to expect the ability to do so. “Today’s consumer wants to rate and comment on everything,” Goulart says. “It’s a great way to keep tabs on customer needs and wants.” While some brokers use SurveyMonkey or Reach150 for digital surveys, Goulart chose RealSatisfied, which gives customers a way to have their voice heard when their real estate
REVIEWOSCAR
021
purchase or sale is complete with just a few clicks. Plus, the platform also offers real-time analytics for brokers and agents. Like HomeLight, Stik, or Mountain of Agents, RealSatisfied also becomes a way for potential clients to research and choose agents by automatically producing individual agent profile websites displaying customer feedback and survey performance.
While he doesn’t yet know the influence the survey made on referrals and hasn’t received any negative responses, he noticed a boost in his agents’ enthusiasm for the survey system after they started seeing positive feedback flow in. For example, one of his agents received a testimonial attributing survey results and reviews on the agent’s RealSatisfied profile website as the number one reason the customer chose the agent.
“Today’s consumer wants to rate and comment on everything,” Goulart says. “It’s a great way to keep tabs on customer needs and wants.” Goulart says the process is simple for agents and clients. After each transaction is completed, Goulart’s agents e-mail the client a RealSatisfied survey link. Clients rate their satisfaction and other qualities using one to five stars; they’re prompted to leave feedback on what could be improved, as well as a testimonial. Results automatically populate in each agent’s analytics dashboard, on the broker’s companywide analytics dashboard, and on each agent’s client-facing RealSatisfied profile website. If a client leaves a low rating on the survey, a flag through the survey system immediately alerts Goulart so he can follow up with a phone call. Everyone who fills out a survey receives a Starbucks gift card from his agency as a thank you, he says. Before implementing a survey system, “there wasn’t a vessel for client feedback: it was word of mouth or asking for a testimonial, but often not getting quality, personal referrals,” he says. At a previous agency, Goulart used postal mail surveys. “We would have been happy to see a 34 percent return,” he says. But since his company implemented the digital surveys earlier this year, about 64 percent of clients have filled it out. At this rate, he expects to have 300 surveys completed by the end of the year. Goulart says in the past, agents have expressed frustration when a previous client chose to work with a different agent. Goulart sees the survey as a potential solution to this issue as it allows clients to easily express feedback and voice issues, which an agent can address promptly.
“It’s a third-party insight into the work the agents are doing,” Goulart says. “If agents put in extra diligence and effort, it shows validation.” As the broker of record, Goulart says RealSatisfied’s real-time results also help him lead the company in the right direction. For example, he has a pulse on how the majority of clients found his agency: The survey asks if the client is a referral, found the agency online, or came to it through other means. He monitors the results and targets agent training toward the areas where they are seeing the most inbound traffic. “This gives us real numbers,” Goulart says. “For example, we know 15 percent of our business is coming from online. We can say, this is our marketplace, not another city. It cuts through the noise.” The digital survey is a powerful and needed tool, Goulart says. “I always believe the customer should have a strong voice,” he says. “I hope it will take off in the industry. The industry needs it.” Read more about why you should seize control of your online identity, and learn about new tools coming from realtor.com®, including enhanced agent profiles. Reprinted from REALTOR® Magazine Online(http:// realtormag.realtor.org), September, 2015, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2015. All rights reserved.
REVIEWOSCAR
022
Professional Development
EARNING THE
CIPS DESIGNATION
MEDIA CONTACT: Ally Vallecillo
I am a proud CIPS Designee! I have just earned my CIPS Designation in 2015 and I couldn’t be any more excited! After working at the association and pushing our members to complete the CIPS Institute that we offer, our OSCAR Advocates were asked to also complete the designation by our CEO, Carol Platt. As our Association is exceptionally diverse, Carol felt that it would be beneficial for the OSCAR Advocates to learn about the different cultures that surround us in our own community. As I went through the training I began to understand what a Certified International Property Specialist (CIPS) really must recognize and practice. When earning the CIPS Designation as a REALTORŽ, you are earning the tools to globalize your business. Once you have completed all the courses, submitted your application, and received your designation, you will gain instant access to not only business enhancing products but also many services that are offered exclusively to CIPS Designees. Aside from a wide variety of marketing and technology tools, you
EMAIL: ally @osceola-realtors.com
will become a part of a vast networking community that is international! In order to earn your CIPS designation you must complete the full two core courses, Global Real Estate: Local Markets and Global Real Estate: Transaction Tools. In addition to the core courses you must complete three elective courses of your choice. Some of the more common elective courses are Europe & International Real Estate, Asia/Pacific & International Real Estate, The Americas & International Real Estate, and At Home with Diversity. Here at OSCAR we will offer the complete 5-Day Institute taking place on February 10th, 11th, 12th, 15th and 16th. I highly encourage all of our members to complete these courses and learn about critical aspects of transnational transactions such as; tax issues, cross-cultural relationships, currency and exchange rate issues, and so much more. We look forward to your participation!
REVIEWOSCAR
023
REVIEWOSCAR
024
Global News
RESPECT IS PARAMOUNT WITH
GLOBAL BUYERS It’s a no-brainer that when you’re working with international clients, you should know something about their culture so you can communicate more effectively. “But awareness isn’t sufficient—you need to change your behavior,” said 2011 NAR Past President Ron Phipps during a forum on global buyers at the 2015 REALTORS® Conference & Expo in San Diego. What global clients most want from you is respect for who they are and where they come from. It’s not the way you manage their home search or negotiate their offer that will convey respect. It’s the sensitivity and empathy you demonstrate in conversation and other interactions with them. “You can be the top producer in your area and be really, really offensive,” Phipps said. During the session, several attendees role-played mock scenarios depicting common mistakes practitioners make when dealing with international clients, including: • •
Mispronouncing their name (and not attempting to correct yourself) Making false assumptions about their finances (such as their family is funding their real estate
• • • •
purchase) Ignoring their customary greetings Dismissing their business card Assuming they have a narrow focus on neighborhoods Not matching their energy level or communication style
“Be careful on the simple behaviors,” Phipps said. He also suggested that one way to mitigate your chances of offending a client is to ask nonleading questions. For example, to avoid making assumptions about your client’s family structure, ask them how many people are in their family. Then ask, “What kind of home will meet your family’s needs?” “In our culture, we want to get to the information quickly and move on,” Phipps said. “But take your time. Get to know them and show them that they can trust you.” Reprinted from REALTOR® Magazine Online, (http://realtormag.realtor.org), November, 2015, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2015. All rights reserved.
REVIEWOSCAR
025
GRI
Earning the Graduate REALTOR ® Institute (GRI) designation is a way to stand out to prospective home buyers and sellers as a REALTOR® who has gained in-depth market knowledge, increased proficiency in a broad array of subjects to enhance professionalism and business success.
COST $129 PER 2 DAY MODULE FOR ASSOCIATION MEMBERS
$145 NON-MEMBERS
LUNCH PROVI D ED EACH DAY
GRI101 GRI102 GRI103 GRI201 GRI202 GRI301 GRI302
REALTORS® : Professionalism and the Law Starting Your Business Maximize Your Profitability It’s All About You! Technology and Investments It’s More Than Just Sales Thinking Outside the Box
7:30A M - 5: 30PM February 2nd-3rd March 7th-8th April 13th-14th May 4th-5th July 6th-7th August 17th-18th September 7th-8th
GRI courses are each a 15 hour course with a 1.5-hour exam approved for 11 hours of continuing education specialty credit or 15 hours of broker post licensing credit per module.
LOCATION: Holiday Inn Express, 4050 Hotel Drive, Davenport, FL 33897 BROU GH T TO YOU BY T H E FOL LOWIN G ASSO C I ATIONS :
407 - 846 -0 1 17
86 3 -29 4- 3 1 63
86 3 -6 87-6 1 1 1
CALL YOUR LOCAL ASSO C IATION TO R EG ISTE R
REVIEWOSCAR
026
VERONICA MALOLOS ACCEPTS BOCC PROCLAMATION From her Acceptance Speech: Good Evening, Chairman Arrington and Commissioners. I am filling in for AHAC Chair Karl Theobald. He sends his regrets that he could not be here this evening as he is just flying in from hi travels this afternoon. I am very honored a Vice-Chair of this Committee to accept this proclamation on behalf of the members of the AHAC and the wonderful staff who all work so hard to serve our community in safeguarding and promoting affordable housing in Osceola County. In the next few days, Chairman Karl and I will be visiting with all of you to discuss incentives that we believe will further affordable housing in Osceola. We appreciate your openness to new ideas and your willingness to do what it takes to make sure that we increase and protect the supply of affordable housing in our County. A few days ago, Chairman Karl and I personally participated in the workshop provided by the Human Services department and CDBG as we discussed the initial Housing Study that will provide the data to help us develop and focus not just the AHAC’s efforts but the efforts of all stakeholders. Home prices have risen again and rental rates have skyrocketed due to supply and demand. This leaves a gaping hole in the affordable housing stock that could lead to more homelessness. The families and individuals who are waiting to move in to a permanent home but cannot
afford the high rates are left with no choice but to stay in their current situation whether it be doubling up with other families or continuing to live in hotels and motels. In closing, the AHAC would like to thank all of you for your dedication and service for the betterment of our community. I look forward to our meetings in the next few days and hope to bring back positive news to the AHAC regarding your support of the incentive programs we will bring to you. Thank you.
REVIEWOSCAR
027
Your community newspaper
Talk About Local! Talk About Real Estate! Hear all about what’s happening in town and around the region from local voices who live and work here like you do. Join the conversation with the Osceola News-Gazette. Tell the community what is happening with your real estate firm and why now is the best time to purchase a home.
We have attractive digital, email and print advertising options for you to build your sales.
J OIN T H E CO N VE RS AT I O N ! Call 407-846-7600
AroundOsceola.com
REVIEWOSCAR
028
MARKET
OSCEOLA COUNTY
DYNAMICS 2 years (monthly) - 11.1.13 to 11.30.15 KEY INFORMATION CONSTRUCTION TYPE All
OSCEOLA SFH DISTRESSED VS. TOTAL SALES UNITS SOLD
BEDROOMS All
BATHROOMS All
PROPERTY TYPES Residential (Single Family Home)
LOT SIZE All SQ FT All
THIS DATA IS DEPENDENT UPON TIMELINESS OF SALES AND TOTALITY OF INFORMATION REPORTED BY PARTICIPANTS. THE DATA REFLECTS ONLY THE SALES PUBLISHED THROUGH THE MID-FLORIDA REGIONAL MULTIPLE LISTING SERVICE (MFRMLS) AND DOES NOT INCLUDE ALL SALES IN REPORTED AREAS. NEITHER THE ASSOCIATION NOR THE MFRMLS IS IN ANY WAY RESPONSIBLE FOR ITS ACCURACY. DATA: TOTAL SALES = ALL MFRMLS OSCEOLA SINGLE FAMILY HOUSING (SFH) & PLANNED UNIT DEVELOPMENT (PUD). (SFH), (PUD)-REO/BANK OWNED/SHORT SALE FROM SPECIAL SALE PROVISION. AVERAGE DAYS ON MARKET IS: DAYS TO CLOSED
SUPPLY & DEMAND NUMBER OF UNITS (FS) Monthly Change -19.26 Monthly % -.64 Total Change -462.31 Total % Change -15.42
FOR SALE -15.4%
REVIEWOSCAR
029
MONTH’S SUPPLY OF INVENTORY (SOLD CALCULATION) Monthly Change -.12 Monthly % -1.67 Total Change -2.88 Total % Change -40.01
MSI SALE -40.0%
MEDIAN PRICE (SOLD) LOW, HIGH, AVERAGE, MEDIAN Monthly Change 864.57 Monthly % .56 Total Change 20,570.48 Total % Change 13.32
FOR SALE 13.3%
OSCARAFFILIATES TECHOSCAR
030 030
PROFESSIONAL
AFFILIATES ADVERTISING/ PUBLICATIONS The Osceola Gazette Matt Plocha 108 Church St. Kissimmee, FL 34741 T 407-846-7600 ext107 F 407-846-8516 mplocha@ osceolanewsgazette.com osceolanewsgazette.com The Real Estate Book Michael Martin 261 Specialty Point Sanford, FL 32771 T 407-878-1238 orlandorebook@ gmail.com
AGENT MARKETING SERVICES BrandAid Chris Florence 7354 Bent Grass Drive Winter Haven, FL 33884 T 863-557-7953 chris@brandaid.com www.abrandaid.com Video Merge, LLC Joseph Terp 6917 Narcoossee Rd. Ste 716 Orlando, FL 32822 T 321-800-2121 josephterp@gmail.com www.home.buyerscallingyou.com
ATTORNEYS CPC Law Charles Castellon 14129 Town Loop Blvd, Suite 200 Orlando, FL 32837 T 407-851-0201 F 407-851-9411 ccastellon@centralflattorney.com
Roland H. Acosta & Associates Roland H. Acosta 399 Carolina Avenue, Suite 210 Winter Park, FL 32789 T 407-644-2531 F 407-628-9289 racosta@ acostaatlaw.com Suarez Law Group Anthony Suarez 517 W. Colonial Drive Orlando, FL 32804 T 407-841-7373 F 407-841-7181 Suarez@cfl.rr.com
CONSTRUCTION/ REPAIR/ RENOVATIONS Adam’s Homes of Northwest Florida Pete Chichetto 4401 Vineland Rd Orlando, FL 32811 T 407-523-1030 pchichetto@adamshomes.com www.adamshomes.com Bud’s Septic Russell Jeffcoat 1512 Park Commerce Ct. St Cloud, FL 34769 T 407-892-7526 F 407-392-4599 Budsseptic@hotmail.com www.budsspetic.com Linscott Plumbing Services Wayne Linscott 2009 Jaffa Dr. St. Cloud, FL 34771 T 407-891-1700 linscottplbg@aol.com
FINANCIAL SERVICES/ INSTITUTIONS
Law Office of Daniel Villazon, P.A. 1420 Celebration Blvd. Celebration, FL 34747 T 407-483-0041 dvillazon@yahoo.com frecattorney.com
1-866-Reverse Mortgage, Inc. Tim Linger 1536 Villa Marie Dr. Orlando, 32807 T 321-356-9229 F 321-710-2458 TimLinger@ 1866reverse.com www.1866reverse.com
Quinones & Oliver, P.L. Leslie Zimmerly 11513 Lake Underhill Rd, Ste A Orlando, FL 32825 T 407-249-5050 F 407-249-5008 leslie@QFPO.com www.QFPO.com
AmeriPro Home Loans John Riesebeck-Lopez 4703 NW 53rd Ave, Ste A3 Gainesville, FL 32606 T 407-846-4040 x 258 jrlopez@ameriprohomeloans.com www.jriesebeck. ameriprohomeloans.com
BB&T Mark McRae 114 N Tennesee Ave Lakeland, FL 33801 T 863-284-2715 mmcrae@bbandt.com
www.bbt.com BB&T Wealth Rob Andrews 114 N Tennesee Ave Lakeland, FL 33801 T 863-413-8919 F 863-413-8921 rob.andrews@bbandt.com www.bbt.com/wealth Butler Mortgage Barbara Bowling 1012 W. Emmett Street, Suite B Kissimmee, FL 34741 T 407-931-3800 F 407-931-3801 bblowling@ butlermortgage.com Butler Mortgage Harry Urban 1012 W. Emmett St, Ste B Kissimmee, FL 34741 T 407-931-3800 F 407-931-3801 hurban@ butlermortgage.com Centerstate Bank of Florida, N.A. Scott Johnson 920 North John Young Pkwy Kissimmee, FL 34746 T 407-847-3800 F 407-847-8482 sjohnson@centerstatebank.com Centerstate Bank of Florida, N.A. Fred Wright 920 North John Young Pkwy Kissimmee, FL 34746 T 407-758-7486 fwright@nbcsecurities.com Equity Mortgage Bankers Odette Alaga-Tua 217 N Westmonte Dr, #2000 Altamonte Springs, FL 32714 T 407-504-5114 F 305-575-2580 oaliagatua@equitymb.com www.equitymb.com
Farm Credit
James Lewis 115 S Missouri Ave, Suite 400 Lakeland, FL 33815 T 863-682-4117 J.Lewis@farmcredit.cfl farmcredit.cfl.com
Qubty Financial Group David Qubty 7680 Universal Blvd., Suite 405 Orlando, FL 32819-8998 T 407-370-3030 F 407-370-2040 dqubty@qubtyfinancialgroup.com Qubty Financial Group Sami D. Qubty 7680 Universal Blvd., Suite 405 Orlando, FL 32819-8998 T 407-370-3030 F 407-370-2040 dqubty@qubtyfinancialgroup.com RP Funding Scott Johnson 2700 Westhall Ln, Ste 120 Maitland, FL 32751 T 321-397-4189 F 888-851-7348 Scott.Johnson@rpfunding.com www.rpfunding.com RP Funding Jon Woods 2700 Westhall Ln, Ste 120 Maitland, FL 32751 T 321-397-4189 F 888-851-7348 Jon.woods@ rpfunding.com www.rpfunding.com RP Funding Melissa Barry 2700 Westhall Ln, Ste 120 Maitland, FL 32751 T 407-925-6689 Melissa.Barry@rpfunding.com www.rpfunding.com Sagamore Home Mortgage Derek Barnby 378 Center Pointe Circle Suite 1208 Altamonte Springs, FL 32701 T 407-749-5396 F 877-935-4529 dbarnby@sagamoremtg.com Wells Fargo Home Mortgage Arlene Allert One Home Campus Des Moines, IA 50328 T 515-213-6500 F 55-213-6102 MLSmemberships@wellsfargo.com www.wellsfargo.com
OSCARAFFILIATES REVIEWOSCAR
031 Closer Look Home Inspections Keith Wilson 7862 W. Irlo Bronson Hwy, #115 Kissimmee, FL 34747 T 407-319-4608 Keith@closer-look-inspections.com www.closer-look-inspections.com Firm Foundation Home Inspections,Inc. Aubrey Kahn 2200 Sylvan Court Kissimmee, FL 34746 T 321-624-0254 akahn.firmfoundations @gmail.com tophomeinspection.com ELG Group, LLC Geraroldo Nunez 2213 Grand Cayman CT Ste 111 Kissimmee, FL 34743 T 407-791-2991 gnunez.ELG@gmail.com Housemaster Home Inspections Colin Williams 527 Brack Street Kissimmee, FL 34744 T 407-343-4677 F 407-947-5354 cawilliams@housemaster.com osceola.housemaster.com JDIFG Bob Djordjevic 14513 Gainesborough Dr Orlando, FL 32826 T 407-620-6457 F 407-479-3457 FloridaHomeInspector@ gmail.com Pilar Home Inspection Peter Boorman 106 Haversham Way Davenport, FL 33897 T 407-729-2579 peter.pilarhi@gmail.com www.pilarhomeinspectors.com Pillar to Post Sam Grasso 8200 Lynch Dr. Orlando, FL 32835 T 407-512-5995 F 407-512-6707 sam.grasso@ pillartopost.com www.pillartopost.com/ samgrasso Pillar to Post / Keleman Home Inspections Bryan Keleman 5348 Millstream Dr St Cloud, FL 34771 T 321-859*5019 Bryan.Keleman@pillartopost.com www.pillartopost/ bryankeleman
Sitepoint Inspection Services, Inc Luis Nigaglioni 529 Burford Circle Davenport, FL 33896 T 321-278-9238 luis@sitepointinspection services.com
REAL ESTATE SCHOOLS/ EDUCATION IFREC Real Estate Schools Richard Fryer 5029 Edgewater Drive Orlando, FL 32810 T 407-644-7277 F 407-647-5227 robin@ifrec.com
REALTOR速 SERVICES Creating Wealth USA, LLC August Byllot P.O. Box 470654 Celebration, FL 34747 T 863-255-5858 augie@ creatingwealthusa.com creatingwealthusa.com
TITLE/ESCROW/ INSURANCE SERVICES A-Z Team Title, LLC
Bernard S. Edwards 102 Park Place Blvd. Kissimmee, FL 34743 T 407-932-0529 F 407-932-1587 bernie@azteamtitle.com Alex Insurance Agency Alex Ramos 6 Broadway Kissimmee, FL 34741 T 407-847-5839 F 866-854-5354 alexinsurance@aol.com www.AlexInsuranceUSA.com Allstate Kathryn Delong Insurance Agency Kathryn DeLong 809 Mabbette St Kissimmee, FL 34741 T 407-965-5612 kathryndelong@allstate.com Allstate Kathryn Delong Insurance Agency Tim Weisheyer 809 Mabbette St Kissimmee, FL 34741 T 407-965-5612 F 407-409-8322 tim@yourkissimmee.com
American Latin Title Maria de Fatima De Assuneao 13574 Village Park Dr. , Ste 135 Orlando, FL 32837 T 407-363-7704 F 407-363-7706 Fatima@americanlatintitle.com www.americanlatintitle.com Brokers Title Services, LLC Teresa C. Tavera 5401 S. Kirkman Rd, Suite 207 Orlando, FL 32819 T 407-476-2033 F 407-413-8745 teresa@brokerstitleservices.com Brightway Insurance George Sterner 2917 Canoe Creek Rd St Cloud FL 34772 T 407-891-9361 F 866-761-2681 georgesterner@brightway.com Brokers Title Services, LLC Fresa Tavera 5401 S. Kirkman Road, Suite 207 Orlando, FL T 407-476-2033 D 407-413-8745 fresa@brokerstitleservices.com www.BrokersTitle Services.com Esquire Title Company Charles Castellon 14129 Town Loop Blvd, Ste 200 Orlando, FL 32837 T 407-851-0201 F 407-851-9411 charles@cpclaw.net cpclaw.net Integrity First Title Betty M. Dobbie 908 Mabbette Street Kissimmee, FL 34741 T 407-846-4500 F 407-846-4533 bdobbie@integrityft.com Quality Title & Escrow LLC Lisa Bennett 1801 Lee Road, Suite 205 Winter Park, FL 32789 T 321-304-3906 F 321-304-3009 lisa@qtefl.com Quality Title & Escrow LLC Juanita Figueroa 715 Mabbette St. Kissimmee, FL 34741 T 407-483-8861 F 407-483-8869 juanita@qtefl.com www.qtefl.com
Stewart Title Rhonda Owen 1401 Budinger Ave. St. Cloud, FL 34769 T 407-846-7477 F 407-846-6573 rowen@stewart.com Stewart Title Rayelynne Ketchum 1401 Budinger Ave. St.Cloud, FL 34769 T 407-957-9000 F 407-957-8055 rketchum@stewart.com Tiede Insurance Craig Tiede 2342 E. Irlo Bronson Memorial HWY Kissimmee, FL 34744 T 407-744-0043 Craigtiede@allstate.com
OTHER SERVICES ADT Security Services Carlos Sanchez 6830 Shadowridge Dr, Suite 211 Orlando, FL 32812 T 407-666-4526 F 407-479-3162 maxcgroup@hotmail.com ADT.com Concordia Studios Kemp Howland 355 Falling Waters Dr Poinciana, FL 34759 T 407-222-4847 F 407-705-2562 Kemp.Howland@ gmail.com concordiastudios.com Culligan Water Deborah Hutchison 2101 W. Landstreet Rd Orlando, FL 32809 T 407-425-6686 F 407-425-1005 dhutchison@culliganflorida.com www.culliganorlando.com Heritage Park Inn Chalencia Seay 2050 E. Irlo Bronson Memorial Hwy Kissimmee, FL 34744 T 407-846-4545 F 407-932-2268 Sea@TheHeritageParkInn.com Wild Palms Productions Victor Salgado 2420 Cypress Trace Circle Orlando, FL 328254 T 321-948-3512 wildpalmsproductions@gmail.com wildpalmspro.com
elin
PRSRT STD U S POSTAGE PAID MID-FL FL PERMIT NO. 581
Osceola County Association of REALTORS® 1105 Shady Lane • Kissimmee, FL 34744
WELCOME NEW
MEMBERS
Sada De Mizher Ranya Abou - Odry Vargas Realty Group Susan Abshire - Davis Real Estate Group Jasmine Liz Acevedo - G World Properties Franklin Enrique Adrianza - Deconova International Realty Venceslau Soares Aguiar - Contempo Real Estate, Inc. Sandhya Ahuja - M Duran Homes LLC Ariel Alvarez - Evista Resources Realty Inc Omy Andrades - Weichert Realtors Hallmark Pro Karen Marcela Anzola-Calderon - La Rosa Realty LLC Marien Margarita Arrieta-Gomez - Deconova International Realty Marvel L. Avellanet - Dream Estates Realty Group Alan Bako - OneRes International Realty Shaun Barbosa - Evista Resources Realty Inc Balay Gerardo E Bartolomei - Homs Realty Group Inc. Amy Marie Barton - Watson Realty Corp. Hammou Mohamed Ben - Weichert Realtors Hallmark Pro William Benetiz - La Rosa Realty LLC Lisa Bertossa - Resident Team Realty, LLC Melissa Boyd-Schelly - Weichert Realtors Hallmark Pro Breana Renay Bradley - Keller Williams at The Lakes Amber Braithwaite - Keller Williams Advantage III Christopher A Brodock - Chris Brodock Realty Yanli Broughton - Homs Realty Group Inc Craig Burke - Exit Realty Champions Kevin Busuttil - Re/Max Market Place Genaro Carmona - La Rosa Realty LLC Genyzareth Carulli - La Rosa Realty LLC Luis Fernando Castano - Real Anabella Cavalieri - Realstock Realty Clayton Chaves - La Rosa Realty LLC Santini Raul Collazo - Zarzuela Realty, LLC Axel Colon - Viva Realty Erika Vanessa Colon - La Rosa Realty LLC Damaris Correa Valesquez - Coldwell Banker Ackley Realty Xiomara Ivette Cosme - Keller Williams Classic II Realty Jose Guillermo Cote - Property Outlet International Suzy Cruz - Keller Williams Classic II Realty Marin Edilberto Davila - For The People Realty,LLC Shivon Dobson - Keller Williams at The Lakes Brooke Lovett Dunwoody - Berkshire Hathaway Homeservices Florida Realty Mary Carmen Ferrer - Luxury Realty, Inc. Karen Ferrin-Bueno - La Rosa Realty LLC Mauricio R Flores - Keller Williams at The Lakes Rebecca Francia - Homs Realty Group Inc. Rachel Frankenberry - Keller Williams Classic II Realty Maria Teresa Gallo - Deconova International Realty Gita Garib - American Realty Group Frank Gerena - Transcontinental Realty Group Ana Maria Gil - Viva Realty Nelida Annette Gomez - Watson Realty Corp Mariela Gonzalez - Odry Vargas Realty Group Patricia Jacqueline Habash - Florida Property Homes Carolyn Ann Hamm - Re/Max Blue Water Margarita M Henao-Romero - Luxury Realty, Inc. Alexandra BC Hendricks - World Real Estate Group FL Rodney Henson - Real Osmer Hernandez - National Real Estate LLC Dew Rocio Hewitt - Contempo Real Estate, Inc. Gabriel Manuel Hill - WF Realty Corp. Kimberly Hunt - Keller Williams Classic II Realty Carlos Alfonso Hurtado - La Rosa Realty LLC Mark Mario Ignagni - Dream Builders Realty Adalberto Jaramillo - Deconova International Realty Linda Marilyn Kashi - One Way Realty Inc. Martha Kasse - Godwin Realty Group King Kerwin - Keller Williams at The Lakes Joanne Kjolsen - Coldwell Banker Ackley Realty Todd Alan Krentzel - Watson Realty Corp. Stacy Lane - Goodwin Realty & Associates, Inc Zachary P Lay - Watson Realty Corp. Dagma LaBlanc - Exit Realty Champions Harriett R Lehman - Weichert Realtors Hallmark Pro Amy Leuser - Main Street Realty, LLC Huizi Li - Multi Choice Realty LLC Joanne Ling - DeNike Realty and Property Management LLC Paul D Lopez - Keller Williams at The Lakes Margareth E Mayorca - CIMA REALTY INC Deon Lenore McFelia- Keller Williams Advantage III Mandy Ann McKelvey- Dunnick Real Estate Company Renato Freitas Melo - Chris Brooks Realty, LLC Pamela D Montes-Santiago - Re/Max Prime Properties Francheska Morales - Sunquest Investment Realty LLC Migdalia M Moreira - One Way Realty Inc. Paul Muniz - Watson Realty Corp. Andrea Munoz - Agent Trust Realty Corporation Wayne Murphy - Premium Properties Shop Lauren Iona Myers - Watson Realty Corp Marisel Jasmin Nelson - REMAX PIONEER Roy Allen Nichols - Keller Williams at The Lakes Ricardo Abimael Nieves - Viva Realty Scott Northridge - Keller Williams Classic III Realty Coronado Onelia Nunez - Weichert Realtors Hallmark Pro Ricardo Oliva - La Rosa Realty LLC
Sandra Ortiz - Sandra Ortiz Melissa Pagan-Torres - Keller Williams at The Lakes Eric Daniel Pagan - C21 Blue Sky Realty Group Himanshu Patel - Keller Williams Classic II Realty Maryann Perez - 365 Realty, Inc. Elvin Perez-Villanueva - La Rosa Realty LLC Idaliz Pimentel-Cruz - Florida Realty Marketplace LLC Karen Pinto - Keller Williams Advantage III Luis Angel Portalatin Ortiz - Keller Williams Advantage III Luis Angel Prado - Watson Realty Corp Jesus Kadil Quintero Reyes - Charles Rutenberg Realty Alvin S Ramos - Watson Realty Corp. Geiner O Real - Ghali Realty, INC Jhon Steven Rengifo - The Property Pros Real Estate, Inc Ian Lee Rinehart - Weichert Realtors Hallmark Pro Lisbeth Marielle Rios Abreu - Santos Realty Edwin Alexander Rivera - Luxury Orlando Real Estate Karla L Rodriguez - La Rosa Realty LLC Lorenzo Julian Rodriguez - American International Realty Sherian Rodriguez - Property Outlet International Charles Newley Romack - The Corcoran Connection LLC Raymundo Rosado - Coldwell Banker Ackley Realty Ivonne P Sanchez - La Rosa Realty LLC Luis Alberto Santa- La Rosa Realty LLC Nilson Roberto Santos - Gallo Realty Ralph Wayne Scism - Exit Realty Champions Drobot Angileque Seepersad - BHHS Results Realty Sheryl Lou Shivers - Weichert Realtors Hallmark Pro Danielle Briony Smith - Watson Realty Corp Alfredo Antonio Solarte Mancini - B Live Real Estate Antonio Spagnolo - Luxury Realty, Inc Charlene Stemerman - Adams Homes Regina J Stewart - Weichert Realtors Hallmark Pro Elizabeth Stunson - Watson Realty Corp Milo Szott - 365 Realty, Inc. Silva Francine Tavares - Vitoria Realty Caroline Then - C21 Blue Sky Realty Group Doddie Ann Thomas - Live Oak Realty Inc Gabriela Torres - Homs Realty Group Inc. Fernanda Trein - Keller Williams at The Lake Jonaton Trillos - National Real Estate LLC Georgie Troche - Weichert Realtors Hallmark Pro Nathaly Valecillos - Luxury Realty, Inc. Bianca Nannette Vega - Ameriteam Realty, Inc Mabel Vega Negron - CIMA REALTY INC Jhon Edwar Vergara - La Rosa Realty LLC Sonia M Ward - La Rosa Realty LLC
AFFILIATE
OFFICES
Brightway Insurance Pillar to Post / Keleman Home Inspections Sagamore Mortgage