Q1 review

real estate - benefits - foreclosure - banks - florida realtors - public policy

magazine Osceola ReView

4TH QUARTER January, February, March 2014

10 TIPS FOR HIRING A TAX REPRESENTATIVE PAGE8

& CONTENT CREATION AND SYNDICATION

PAGE12

& WHAT TO LOOK FOR WHEN BUYING A CAMERA

PAGE26

ACCESSING

2013 Awards LISTED OR & Installation MANAGED Luncheon PROPERTIES Highlights

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WELCOMECONTENTS

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WELCOME/ CONTENTS JAN, FEB, MAR 2014 news 4 5 6 8 9 15 18 20 23

Member Benefit Corner First Quarter AE Message Member Announcements 10 Tips for Hiring a Tax Representative Tax Rights. Yes, You Do Have Them Accessing Listed or Managed Properties Awardees and 2014 Directors 2014 OSCAR Committee Appointments Location, Location, Location!!

technology

events

12 Content Creation & Syndication 26 What to Look for When Buying a Camera

10 January, February, March 2014 Calendar

14 At the NAR Convention in San Francisco 16 Highlights from the Awards and Installation Dinner 19 New Members at OSCAR 21

local trends

28

Global Night at the OSCAR

Market Dynamics

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Power of the Past, Force of the Future Greetings, REALTORS®! 2014 is going to be a great year, and I am honored to be chosen as your President. This Association has a long history of making Osceola County a great place to live. Our REALTORS® have helped grow this county and make it a warm home to many from all over the world.

It is through our experience, and dedication to customer service and the community, that we have collectively come together to make this a beautiful place to live, and we will continue to do so for years to come. We have the Power of the Past and we are the Force of the Future in Central Florida Real Estate.

It is with great enthusiasm that I take the leadership reigns of OSCAR this year, and I look forward to serving all of you - those who have been with the Association for 20 years, and those who have just joined; those who grew up in Osceola county, and those who just moved to the area. Whether you 2014 OSCAR President, Daisy Lopez-Cid are a seasoned REALTOR® or brand new to the trade, our goal is your success!

It’s through your participation, that we succeed as an association, and through that same participation that we help you succeed along your career path. Our professional development education courses are offered to build your skills, update your skills, and perfect your skills, giving you a competitive edge that makes you a formidable force in real estate. Watch out for upcoming networking events such as our Global Alliance Night at the OSCAR, RPAC fund-raisers, District Events, and our monthly marketing meetings. Through these engagements, you can build your network, learn from experts, and share your experience. And keep an eye on communications from us, Florida REALTORS®, and NAR for important industry news and analysis. Knowledge is key to your success and through these avenues we can help you grow yours so that you can be a Force of the Future in Central Florida real estate.

As President, I’m proud to lead a Board of Directors, in partnership with a staff of REALTOR® Advocates, that truly believes that if it is important to you, it’s important to us!

magazine contact Published by Osceola County Association of Realtors®, 1105 Shady Lane, Kissimmee, FL 34744

advocates team

association Executive/editor: Carol Platt, CRB, e-Pro T 4078460117 E ae@osceola-realtors.com WEB MASTER: Chris Florence, CCIM, e-Pro webmaster@osceola-realtors.com COMMUNICATIONS: Nannette Cherry nan@osceola-realtors.com Membership SERVICES COORDINATOR: Eli Perez, e-Pro eli@osceola-realtors.com AE Assistant - professional development: Kim Wagar, e-Pro, AHWD kim@osceola-realtors.com AE ASSISTANT - EVENTS: Christina Barnhardt, e-Pro christina@osceola-realtors.com

SOCIAL MEDIA & MEMBERship SERVICES: Shane Maloy, shane@osceola-realtors.com

contributing writers Interested in contributing to our quarterly publication?! We would love to hear from you.

We require that all works be original, meaning written by you, and do not allow promotion of your business.

advertising

MEMBERSHIP SERVICES: Ally Vallecillo, e-Pro ACCOUNTS: Bob St. Gordon, e-Pro ally@osceola-realtors.com bob@osceola-realtors.com MEMBERSHIP SERVICES: Erin Sharman, e-Pro erin@osceola-realtors.com

distribution

Digital or printed media packs available on request.

The ReView is printed quarterly. To subscribe HEAD OF SALES: Chris Florence, CCIM, e-Pro contact our subscriptions team below. webmaster@osceola-realtors.com SUBSCRIPTIONS MANAGER: Nannette Cherry, e-Pro communications@osceola-realtors.com

www.Osceolarealtors.org

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OSCAR Benefits

REALTOR® Lending Library Have you been to the NAR REALTOR® Lending Library lately? It’s an exciting benefit that will help you grow your business and gain that competitive edge you need to succeed in this business. The library boasts digital books, audio books, videos, books in print, journals, and historical documents and images among other things. Plus research services and more. Similar educational material through a business book subscription service could run upwards of $200 a year, whereas this resource costs only meager service fees. It’s an enormous value. Check it out! www.realtor.org/library/policies-and-services

SUCCESS Story “Since I started in February I've had over 31 listings, and I've already closed more than $1.5 -$2 million in transactions, and I'm not even at the end of the year yet. So, the help that I've gotten from OSCAR has definitely helped me to be successful in my business and will continue to help me be successful going forward.“ - Helen Weaver

Dear Friends at OSCAR, Thank you so much for the very beautiful flowers that you sent to me when I was recovering from surgery.

It was such a lovely bouquet and it really brightened my days at home.

Thank you again for your kindness. Please know my appreciation.

Fondly, Pat Guynn

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OSCAR

1st Quarter Association

Executive MESSAGE

2014

MEDIA CONTACT: Carol Platt

OSCAR’s 2014 Board of Directors focused this association’s values in five main statements: • • • • •

We Act with Integrity.

We Value Diversity.

We are Accountable.

We are Inclusive.

We Respect Others.

Stating values is a good thing, but putting those values into actions requires the determination to be who you say you are. In order to value Diversity, it’s important to understand what it is.

Inherent diversity involves physical traits that you are born with. Acquired diversity involves traits that you gain from experience.

At OSCAR, we are blessed with physical and cultural diversity within our membership, as well as, the acquired diversity that comes from experiences with different real estate products (land, residential, commercial, income-producing and rental properties), different brokerage models (franchises, nonfranchises), different value-chain businesses (title companies, attorneys, banks, etc.) and different markets (global,

PHONE: 407-846-0117

EMAIL: ae@osceola-realtors.com

“Whether we are building our REALTOR® advocate team or our leadership on the Board of Directors and Committee work groups, we are deliberately focused on staying current and competitive for our Success in serving you!” multiple Florida regions, multiple states).

Whether we are building our REALTOR® advocate team or our leadership on the Board of Directors and Committee work groups, we are deliberately focused on staying current and competitive for our Success in serving you! Business researchers, Sylvia Hewlett, Melinda Marshall and Laura Sherbin recently noted in the Harvard Business Review that when businesses exhibit Two Dimensional Diversity (3 inherent and 3 acquired diversity traits), they both excel and

Association Executive, Carol Platt

innovate. Forty-five percent experience increased market share and seventy percent capture new markets. Those companies are 152% likelier to understand their members and clients.

Our business value culture at the Osceola County Association of REALTORS® is one of integrity, diversity, accountability, respect and inclusion. REALTOR® Brokers, REALTOR® members, and business affiliates and partners - Welcome to 2014!

Let’s SUCCEED TOGETHER!

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Announcements

Sue Vaszquez

Cindy DeCoster

PERFORMANCE MANAGEMENT NETWORK DESIGNATION AWARDED TO LOCAL REALTORS®

OSCAR members Sue Vasquez and Cindy DeCoster, of Prudential Results Realty and Prudential Realty ® have been awarded the Performance Management Network Designation by the Women’s Council of REALTORS®(WCR). The Performance Management Network is a next-generation REALTOR® designation designed from the ground up to deliver the real-world skills, know-how and tools to keep an agent’s business out front and on top of an evolving real estate market.

PMN curriculum is driven by the following topics: negotiating

strategies and tactics, networking referrals, business planning and systems, personal performance management, and cultural differences in buying and selling.

Women’s Council of REALTORS® is a nationwide community of more than 19,000 real estate professionals who include many of the best and brightest in the business. WCR is an affiliate of the National Association of REALTORS® and is headquartered in Chicago, IL. For more information on WCR, please visit WCR.org

OSCAR MEMBER GRADUATES

FROM LEADERSHIP ACADEMY This past October OSCAR member, Veronica Malolos was among 15 outstanding REALTORS® to graduate from the Leadership Academy.

Leadership Academy Chairman, Mark Palace commented, “It’s been a privilege to work alongside these REALTOR® Leaders, who dedicated so much of their time, their talents, and their energies to the Leadership Veronica Malolos

DAISY CID

SERVES COMMUNITY THROUGH THE COUNCIL ON AGING

Academy. I know how hard they’ve worked, and their success shows. The future of the real estate industry and our communities couldn’t be in better hands.”

The Leadership Academy was established in 2008 to identify emerging REALTOR® leaders ready to get involved, make a difference and enhance their leadership skills. The goal of the Academy is to empower its participants to develop the skills needed to lead a committee, a REALTOR® Association, or a community.

OSCAR would like to extend its congratulations to REALTOR® member and 2014 President Daisy Lopez Cid and her family and office who were featured in the Osceola Gazette for their work with the Council on Aging.

The Council was recognized for 30 years of serving Thanksgiving Dinner to local seniors. Giving back to the community is a big part of our mission at OSCAR and we thank Daisy for delivering on that important mission and positively representing REALTORS®.

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JACK ELBON

PUBLISHES BOOK ON LIFE EXPERIENCES OSCAR member, Jack Elbon has added another credential to his already long and distinguished resume …that of Author.

Jack has recently completed and published a book based on his own personal life experiences. The book, titled “My Journey; West Virginia to Korea to WVU”, chronicles his experiences growing up in the poverty of the Great Depression and carries through to the mid-50s in which he served bravely in the Korean War. Jack’s recounting of the characters in this book (the real people he met) have had, he said, a profound effect on his life, and he

shares them with the reader in hopes that they too can benefit from what they’ve had to say.

OSCAR is home to a diverse group of people, and it’s always a thrill to see such creative talent within our ranks. Over the years, Jack has filled many roles - among them Fire Chief, Swim Wear Designer, REALTOR®, and now author. It takes a great deal of perseverance to commit one’s story to paper and we congratulate him on seeing this creative endeavor through.

Much like his other career ventures, we are sure this one will be met with a well-deserved success.

JOHN GOLDSBOROUGH

APPOINTED TO CODE ENFORCEMENT BOARD OSCAR member, John Goldsborough has another achievement to add to his list, having just been appointed to the Osceola County Commissioner’s Code Enforcement Board. He was very recently appointed to the Resort and Second Home Forum Steering Committee as well.

As a member of the Code Enforcement Board, John will participate in the conducting of hearings in regards to

code and ordinance violations and enforcement.

“John Goldsborough is an avid participant in the community, bringing his real estate expertise to the table in his various committee endeavors. With John on their side, Osceola County’s Code Enforcement Board will be ably backed by a knowledgeable and highly skilled community leader”, said OSCAR Association Executive, Carol Platt.

TIM WEISHEYER

APPOINTED CHAIR TO OSCEOLA COUNTY SCHOOL BOARD

Big congratulations to Tim Weisheyer who was appointed Chairman of the Osceola County School Board. Tim was selected from other board members to lead and set agendas. Tim has a long record of community involvement and leadership, having been an active member on OSCAR’s own board, even serving as 2011 President. Tim has also made this Association proud with his appointment to the Impact Homelessness Task Force in Osceola County. We know the school board is in good hands.

And further congratulations are due to Tim for receiving the Small Business of the Year award by the Kissimmee/Osceola Chamber of Commerce’s Osceola Business Awards.

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Tax Info

10 tips for

hiring a tax representative MEDIA CONTACT: Peter Pappas

EMAIL: ppappas@pappaslaw.com

Tax representation is becoming like the condiments aisle at your local grocery store. There are too many choices and no way to tell what’s best. Here are 10 do’s and don’ts to follow before hiring someone to represent you before the IRS: 1. Do ask for a free consultation – You should not be required to pay anything to a Tax Lawyer or CPA just to find out whether you need to hire him or not. The purpose of the first consultation is not only for you to determine whether or not you wish to engage the services of this particular tax professional, but also to allow the tax professional to determine whether or not he wants to take your case. In short, the initial consultation benefits the lawyer as much as it does the potential client.

2. Don’t hire anyone who tries to scare you into “acting now” - We have heard of many cases where the would-be tax representative told a potential client that he or she could go to jail if they didn’t hire them immediately. This is immoral. A good tax representative will make you feel less, not more, anxiety about your stressful IRS problems. He does this by telling you the truth: There is light at the end of the tunnel and if you are truly committed to getting back on track with your taxes and accounting you can do so and the IRS will be appreciative of it.

Remember, it is extremely rare for the IRS to pursue criminal charges against everyday taxpayers who for one reason or another find themselves behind in their taxes.

3. Don’t hire anyone who uses sales gimmicks to try to get you to hire him - Remember, you aren’t buying a used car or cheap furniture and you shouldn’t be treated as if you were. You want to hire a serious professional to handle this critically important matter for you, not “Dan’s Discount House of Holy Worship.”

4. Do hire a Lawyer - Many CPAs and IRS Enrolled Agents are experienced and competent in the area of IRS disputes, but only statements you make to a lawyer are protected from disclosure under the attorney-client privilege. Non-lawyers can be forced to disclose in a hearing or trial everything you tell them.

5. Don’t hire someone who’s advertisements or promotional materials offer “pennies on the dollar” IRS settlements.–This is a scam. These unscrupulous con men are telling you they can do something that they know you wish they could do. In other words, these individuals are trying to manipulate you by telling you what you want to hear, not what you need to hear. It is preposterous that any honest tax professional would or could tell you what she could do for you without first analyzing your case.

6. Don’t hire anyone who sends you an unsolicited letter in the mail after you’ve been served with an IRS lien.– These people scour the

WEB: www.pappastax.com

newspapers and public records looking for anyone who has had a tax lien filed against them. Then they send mass mailings to them offering - you guessed it - “pennies on the dollar” settlements.

A good and reputable IRS representative doesn’t need to do cold calls to get clients.

7. Do contact the local bar association to find out if the representative has been sanctioned for misconduct- This is another reason to hire a lawyer/CPA. Non-lawyers and non-CPAs are not regulated and, therefore, it is impossible for you to find out their disciplinary history. Given a choice, isn’t it just common sense to hire a tax professional who actually belongs to a profession that closely monitors his or her ethical behavior and competence?

8. Do ask detailed questions about the representative’s background and experience – You have a right to know everything about a potential tax advisor before you give them any money (see number 1, above).

Ask the representative the following questions: a. Have you ever tried a case in United States Tax Court? – If the answer is no, it tells you that if your tax dispute doesn’t get resolved at the administrative level you will have to hire another representative to take the matter to Court. b. Can the IRS or the Courts make you disclose what I say to you? Only a tax lawyer can say “no” to this question. (See number 4, above) c. Have you ever been reprimanded or sanctioned by any state bar association or department of professional regulation? - You can check this out yourself, but it’s a good idea to ask the potential representative to gauge his reaction. If he gets defensive, you’ve got your answer.

9. Do ask to meet with the person who will be working on your case. The person you have the initial consultation with may be an attorney, but the person he or she delegates the work to might not be. There is nothing wrong with a lawyer who has non-lawyers assist him or her in handling case files, but you have the right to meet the person who will be doing either all or part of the work in your case.

10. Don’t hire the first person you speak with unless you are certain it is the right person for you. Tax matters are simply too important for you to hire the first person you speak with merely because it’s more work to speak with several candidates. It’s always a good idea to get a second opinion.

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TAX RIGHTS:

YES, YOU DO HAVE THEM...

MEDIA CONTACT: Peter Pappas

EMAIL: ppappas@pappaslaw.com

WEB: www.pappastax.com

...And you’d better know them before you try to deal with the IRS because it is highly likely that the IRS official you will be dealing with either, a) doesn’t know them; or b) isn’t particularly enthusiastic about your exercise of them.

There have been three Taxpayer Rights bills passed by Congress in the last twenty years. Here are some of the more critical provisions of each bill:

Taxpayer Bill of Rights I • • • •

Taxpayers have the right to legal representation similar to that of a criminal defendant Taxpayers have the right to have the IRS processes explained to them Taxpayers have the right to sue the government for damages caused by IRS officials The IRS cannot evaluate collection employees based on their collection results

Taxpayer Bill of Rights II • • • • • •

Established the position of Taxpayer Advocate with higher level of independence and authority to assist taxpayers Required IRS to give taxpayers 30 days written notice before altering, modifying or terminating an Installment Agreement Expands IRS authority to abate interest accruals on delinquent tax liabilities Granted Tax Court jurisdiction to review for abuse of discretion the IRS’s denial of interest abatement Shifted the Burden of Proof to the IRS to show substantial justification for its position against a taxpayer Allowed taxpayers to recover a civil penalty up to $500,000 for IRS misconduct

Taxpayer Bill of Rights III • • • • • • •

Shifted the Burden of Proof to the IRS in Tax Court cases (upon certain conditions) Expanded Innocent Spouse Relief Expanded taxpayer due process rights in collection actions Expanded taxpayer right to file a Motion to Quash an IRS third party summons Required IRS supervisory approval for all liens, levies and seizures Limited IRS ability to seize a taxpayer’s primary residence Expanded IRS authority to accept an Offer in Compromise

To My Friends at OSCAR, Thank you so much for the Get Well Cookies! They were delicious!!

I appreciate you thinking of me.

Patti Daugherty

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EVENTSCALENDAR

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events THIS jan/feb/mar

SEMINAR

REGISTRATION CONTACT Kim Wagar

EMAIL aeassistant@ osceola-realtors.com

JANUARY 6TH

JANUARY 14TH

JANUARY 27TH

Toastmasters

Advanced Communications Skills

Toastmasters

TIME: 5:30PM - 6:30PM JANUARY 7TH

MLS Learn & Earn TIME: 9:00AM - 10:00AM

3 CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Julianna Giordano

TIME: 5:30PM - 6:30PM

CALL 407.846.0117 Unless otherwise noted

JANUARY 28TH

Committee Chair Training TIME: 9:00AM - 11:00AM

FEBRUARY 6TH

CIPS Institute - Day 1: Global Real Estate: Local Markets

JANUARY 15TH

JANUARY 29TH

Choosing & Writing a Successful Contract

MLS Listing Tools

7CE’s TIME: 8:30AM - 4:30PM INSTRUCTOR: Juliana Giordano

MLS Searching Made Simple

COST: Free for Members

TIME: 1:30PM - 3:30PM

JANUARY 16TH

JANUARY 30TH

INSTRUCTOR: Cynthia DeLuca

Become a Social Media Super Star

JANUARY 13TH

Technology Lab Day

4CE’s

New Member Welcome

TIME: 9:00AM - 4:00PM

INSTRUCTOR: David Wyant

TIME: 9:00AM - 1:00PM

FEBRUARY 3RD

COST: $99 Lunch Included

JANUARY 8TH

Goal Setting

3CE’s TIME: 9:00AM - 12:00PM

TIME: 9:00AM - 12:30PM

New Member Ethics & Quadrennial Code of Ethics Video No CE’s TIME: 1:00PM - 4:00PM

Toastmasters TIME: 5:30PM - 6:30PM

INSTRUCTOR: Craig Grant COST: Free for Members $35 for Non-Members

TIME: 9:00AM - 10:30AM

7 CE’s

MLS Statistics & Quick CMAs

TIME: 8:30AM - 5:00PM

TIME: 11:00AM - 12:30PM

Toastmasters TIME: 5:30PM - 6:30PM

JANUARY 20TH

MLS Basic

TIME: 9:00AM - 12:00PM

MLS Compliance 101

INSTRUCTOR: David Wyant COST: $99 Lunch Included FEBRUARY 7TH

CIPS Institute - Day 2: Global Real Estate: Transaction Tools 7 CE’s TIME: 8:30AM - 5:00PM

FEBRUARY 10TH

CIPS Institute - Day 3: Asia/Pacific and International Real Estate

TIME: 1:00PM - 2:30PM

7 CE’s

MLS Adding & Modifying Listings

TIME: 8:30AM - 5:00PM INSTRUCTOR: David Wyant COST: $99 Lunch Included

TIME: 3:00PM - 4:30PM

Toastmasters TIME: 5:30PM - 6:30PM

FEBRUARY 4TH

MLS Learn & Earn TIME: 9:00AM - 10:00AM

Classes are free to members unless otherwise noted.

EVENTSCALENDAR

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FEBRUARY 11TH

CIPS Institute - Day 4: The Americas and International Real Estate 7 CE’s TIME: 8:30AM - 5:00PM INSTRUCTOR: David Wyant COST: $99 Lunch Included

MLS Agent Marketing Tools TIME: 3:00PM - 4:00PM

Toastmasters TIME: 5:30PM - 6:30PM FEBRUARY 18th

Military Relocation Professional (MRP) Certification Course TIME: 8:30AM - 5:30PM INSTRUCTOR: Phil Reik Lunch Included COST: $99

7 CE’s TIME: 8:30AM - 5:00PM INSTRUCTOR: David Wyant COST: $99 Lunch Included FEBRUARY 12TH

Major Donors & Investors Reception - Casino Night TIME: 6:00PM - 9:0PM LOCATION: TBA FEBRUARY 17TH

MLS Creating a Professional CMA 3CE’s TIME: 9:00AM - 12:00PM

MLS AutoNotification Searches

TIME: 1:00PM - 2:30PM

TIME: 9:00AM - 12:30PM

New Member Ethics & Quadrennial Code of Ethics Video No CE’s TIME: 1:00PM - 4:00PM

Toastmasters TIME: 5:30PM - 6:30PM

Toastmasters TIME: 5:30PM - 6:30PM MARCH 17TH

MLS Contact Manager

TIME: 9:00AM - 10:30AM

MLS Map Based Searching TIME: 11:00AM - 12:00PM

MLS Website Management

MARCH 4TH

TIME: 1:00PM - 3:00PM

MLS Learn & Earn

MLS Mobile Agent

TIME: 9:00AM - 10:00AM MARCH 5TH

TIME: 3:30PM - 4:30PM

Toastmasters TIME: 5:30PM - 6:30PM

Toastmasters FEBRUARY 26TH

7CE’s TIME: 8:30AM - 4:30PM

Core Law

INSTRUCTOR: Steven David

TIME: 9:00AM - 12:00PM

COST: Free for Members

INSTRUCTOR: Julianna Giordano

MARCH 6TH

MARCH 20TH

Core Law

Preparing & Navigating the Listing Contract (Live Streaming)

TIME: 5:30PM - 6:30PM

CIPS Institute - Day 5: Europe and International Real Estate

New Member Welcome

Choosing & Writing a Successful Contract

FEBRUARY 24TH

FEBRUARY 12TH

MARCH 3RD

3CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Richard Fryer COST: Free for Members $35 for Non-Members

Code of Ethics 3CE’s TIME: 1:00PM - 4:00PM INSTRUCTOR: Richard Fryer COST: Free for Members $35 for Non-Members FEBRUARY 27TH

Unlocking the Secrets of Commercial Investing (Live Streaming) 3CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Steven David

3CE’s TIME: 9:00AM - 12:00PM INSTRUCTOR: Richard Fryer COST: Free for Members $35 for Non-Members

Code of Ethics 3CE’s TIME: 1:00PM - 4:00PM INSTRUCTOR: Richard Fryer COST: Free for Members $35 for Non-Members MARCH 7TH

Foreclosure Crash Course (iCE) 3CE’s

INSTRUCTOR: Andrea Tolbert TIME: 1:00PM - 4:00PM

Real World Investing (Live Streaming)

MARCH 10TH

4CE’s

TIME: 1:00PM - 2:30PM

TIME: 1:00PM - 5:00PM INSTRUCTOR: Steven David

MLS Basic

TIME: 9:00AM - 12:00PM

MLS Compliance 101 MLS Adding & Modifying Listings TIME: 3:00PM - 4:30PM

MARCH 19TH

Conflict Resolution 3CE’s

4CE’s TIME: 1:00PM - 5:00PM INSTRUCTOR: Cynthia DeLuca MARCH 24TH

Toastmasters TIME: 5:30PM - 6:30PM MARCH 31ST

Toastmasters TIME: 5:30PM - 6:30PM

CAN’T FIND AN EVENT YOU WISH TO ATTEND? Your REALTOR® Advocates work hard at providing you with the most up to date info going on here at the association. We are still human and may miss something so, if you can’t find information that you need, let us know. We welcome your encouraging input.

Email: Communications@osceolarealtors.com

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Marketing Tips

Content creation & Synidcation

MEDIA CONTACT: Chris Florence

PHONE: 863-557-7953

BLOG: abrandaid.com

“Syndication is sending your content out to drive traffic to your website. People don’t know who you are until you go out to where they are to tell them. This can be done in an automated fashion or manually.”

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013 Content creation and syndication, in a nutshell, sums up what I’m sharing with you here, and it’s immensely powerful.

You create content, in the form of short articles, and syndicate that content so that it is freely re-published and publishable by others. For example, in article directories (where the articles can be accessed for further republication), by ezine publishers, and on other websites like blogs.

You can advertise this resource to your newsletter subscribers or blast it out on social media via paid ads to really get some traction. People love free content but make sure you clearly state they have to link to your site in order to use it. This is good for SEO. This is also often referred to as article marketing. But I go beyond the traditional meaning of that term to make content creation and syndication even more powerful.

So What Exactly Is Article Marketing?

In its most basic form, it’s about creating a win-win situation between yourself (as the content creator) and publishers of that content.

What Is Syndication and How Is It Done?

Syndication is sending your content out to drive traffic to your website. People don’t know who you are until you go out to where they are to tell them.

This can be done in an automated fashion or manually. Later we will discuss how to accomplish this.

Some examples of going to where the people are is setting up opt-in pages and creating an offer for people to trade their emails in exchange for a gift, whitepaper, etc. Once you’ve collected emails proceed to a monthly newsletter. Another way to do this is posting your content to your social media outlets.

Another option might be Podcasting on a regular basis. This is quite a commitment that shouldn’t be taken lightly and you need to be consistent. Make sure you enjoy this and have a long term plan for the future.

Syndication can be done in 2 ways and you may be asking yourself, “Which is more effective?”. Both would be the correct answer and let me spell them out for you.

When you post an article to your blog in WordPress or whatever the platform it can be automated. I stress When you the word CAN because I post an article in know for a fact that WordPress WordPress can be set to auto or whatever the publish your articles to your platform it can be favorite social media outlets automated which is super convenient. As for the other web platforms it’s a toss up, some offer that functionality and some don’t. The other way is to manually share via your favorite social media tool [i.e. Bufferapp, Hootsuite, etc.].

I prefer Bufferapp but it does have some limitations. Until just recently Bufferapp wouldn’t post to Google+. Now that it does I really am enjoying it. I prefer this app because it is less confusing to use than Hootsuite and more intuitive.

Sometimes less is more and in this case it is for me.

Both Bufferapp and Hootsuite offer free accounts but I will leave this decision up to you to fit your needs and organization’s goals. The free account limit the number of social media outlets you can post to in both tools by the way. To learn more go here: Bufferapp.com or Hootsuite.com Another way is heading over to a blog that is extremely active in your niche or business vein and ask the site admin to let you guest post to their blog. There is a right and wrong way to approach this. Your articles need to be informative and not “salesy”. Think of those reading the articles not about selling them something. If you add tremendous value then the sales will come in time.

You could also go the route of least resistance which isn’t as good as what I just mentioned but it works and is less time/effort on your part. Oh, did I mention it’s cheap?! Think of this service as a personal assistant to building your value online. It’s called SubmitYourArticle.com and they charge $2 per article submission.

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At the NAR Convention in San Francisco

2013 President Susie Graves poses with HGTV Star Ty Pennington

Left to Right: Daisy Cid, Carol Platt, and Susie Graves

2014 President Daisy Cid overlooking the San Francisco city lights

Back to front and left to right: Carol Platt, Susie Graves Sue Vasquez, Daisy Cid, Wanda Linscot, and Tina Johnson OSCAR Director, Wanda Linscott participates in an NAR Game Show

REVIEWOSCAR

Professional Standards

015 015

ACCESSING LISTED OR MANAGED PROPERTIES

MEDIA CONTACT: Bob St. Gordon

PHONE: 407-846-0117

The Association has recently received several phone calls regarding questionable and/or unauthorized access to listed or managed properties. The Code of Ethics and Arbitration Manual, “Pathways to Professionalism” states in part, that you should: “Never allow buyers to enter listed property unaccompanied.”

“Never allow unaccompanied access to property without permission.”

“Enter property only with permission even if you have a lockbox key or combination.”

The Code of Ethics addresses access to listed and/or managed property as follows:

EMAIL: accounts@osceola-realtors.com

Standard of Practice 3-9 REALTORS® shall not provide access to listed property on terms other than those established by the owner or the listing broker. (Adopted 1/10) Violation of the Code of Ethics can result in fines of up to $5,000, suspension of membership and/or additional sanctions.

Also, Supra Rules prohibit the sharing of any electronic SupraKey product with anyone, subject to a maximum fine of $5,000 and/or suspension of Supra services.

Standard of Practice 1-16

Additionally, there may be safety and/or legal issues relating to unauthorized access to listed or managed properties. If you have legal questions, please contact your attorney or the Florida REALTORS® legal hotline at 407-438-1409.

REALTORS® shall not access or use, or permit or enable others to access or use, listed or managed property on terms or conditions other than those authorized by the owner or seller. (Adopted 1/12)

The complete version of Supra Rules, Pathways to Professionalism, and the Code of Ethics are available on our website under downloads. Please feel free to contact the Association if you have any related questions.

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2014 Award & Installation Dinner

Association Execuitive, Carol Platt addresses the crowd

Karen Dierickx, Kim Goodwin and Daisy Cid pose for the camera with their awards

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2013 President Suzie Graves, presents Patrice DeNike with the Exemplary Service Award

Wayne and Wanda Linscott with Manny Malolos

2013 President Susie Graves, presents Daisy Cid with her REALTOR速Star of the Year award

2014 President Daisy Cid poses with Member Service Advocates Eli Perez, Ally Vallecillo, and Erin Sharman Jeff Perry, Renee Clark, Carol Platt, and Kim Goodwin

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Congratulations, 2014 Award Winners!

Affiliate Office of the Year: Center State Bank Affiliate Member of the Year: Becky Sheive Rising Affiliate Star of the Year: Aubrey Kahn Nick Nichols wins Exemplary Service Awards: Patrice DeNike Life Member Award Angel Ortiz LaRue Allen, John Godsborough Total Commitment Award: Jeff Perry Real Estate Office of the Year: RE/MAX Premiere Properties REALTOR速 Rising Star of the Year: Jason Daugherty Star of the Year: Daisy Cid Life Member Award: Nick Nichols REALTOR速 of the Year: Tim Weisheyer Tim Weisheyer receives REALTOR速 of the year

2014 Award Board of Directors President: Daisy Cid President Elect: Karen Dierickx Immediate Past President: Susan G. Graves Vice President: Jerry Kelley Treasurer: Jeff Perry Secretary: Becky Chirillo Angel Ortiz Patrice DeNike Christina Davis Dave Courtney Arlene Conow Wanda Linscott Mary Cooper Suzanne Foels Nick Nichols

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Welcome,

New Members!

December’s new members

October’s new members

OSCAR

Education = SUCCESS Participants of the AHWD Certification

Participants of the CIPS Global Real Estate: Transaction Tools Course

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2014 Florida

REALTORS® Committee Appointments: Daisy Cid : Key Contacts Subcommittee

Nick Nichols: REALTOR®/Attorney Joint Committee

REALTOR® Party Member Involvement Committee Diversity Committee Legislative and Regulatory Business Issues Subcommittee

Angel Ortiz : Key Contacts Subcommittee

Renee Clark: Key Contacts Subcommittee

Michael Ortiz: Young Professionals Forum

REALTOR® Party Member Involvement Marilyn Phelps : Faculty Subcommittee Committee Property Management Subcommittee Insurance Subcommittee Property Management Subcommittee REALTOR® Party Town Hall Carol Platt : Association Executives Council

Arlene Conow: Attainable/Workforce Housing

Subcommittee

Industry Data & Analysis Advisory Board

Commercial Alliance Committee Professional Standards Forum Professionalism Subcommittee

John Goldsborough: Awards Subcommittee Communications Committee Resort and Second Home Specialist Forum - Steering

State and Local Taxation Subcom

Michael Levine: Industry Data and Analysis Forum Veronica Malolos : DVP Information Exchange REALTOR® Party Member Involvement Committee Fundraising Forum REALTOR® Party Town Hall - Vice Chairman District 12 Vice President

Daniel Villazon : Local Board/Assn Attorneys Council Vice Chairman

Kim Wagar: Local Board Education Directors Subcommittee

Tim Weisheyer : Florida REALTORS® PAC Trustees

Key Contacts Subcommittee

State and Local Taxation Subcom Leadership Academy Committee

Strategic Planning Committee Vice Chairman

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Networking Events

Our Global Night at the OSCAR

021 021

Our Global Alliance Committee hosted this special evening event celebrating global real estate in our multicultural association this fall. The event brought together people from all over the world to talk about their culture’s traditions and ways of doing business - valuable information for anyone interested in doing international business which is so prevalent in Central Florida. The event was quite a success, but the Global Alliance is always seeking new membership to grow its ranks and effectiveness.

By the way, the Global Alliance recently earned the Gold Ctouncil award from NAR, a high achievement considering only 27 associations out of over 6,000 nationwide, received any recognition for these efforts. Congratulations, Global Alliance, for all your hard work and efforts to raise awareness of our diverse community and promote international real estate business. If you are interested in being part of the Global Alliance, please visit: OsceolaRealtors.org/2014-committee-request-form-2/.

Special Guest Speaker, Edwin Rivera highlighted our Global Night at the OSCAR event this year.

Attendees mark their place of birth on a global map to show the diverse makeup of the association

Attendees of the Night at the OSCAR pose for a photo

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Upcoming Classes

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Global News

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LOCATION, LOCATION, LOCATION!!

MEDIA CONTACT: Shelley Freeman

PHONE: 407-392-4616

We’ve all heard this before, but the saying always holds true. You need to buy the right house, in the right town, on the right street, that meets your needs and goals.

Central Florida is the all-time favorite area for the British Canadians and many other international buyers, namely Orlando and Kissimmee. This area draws in big crowds and is a ‘go-to’ destination for families due to the number of attractions, including Disney World, Universal Studios, Busch Gardens and Sea World. Central Florida also is a hub for avid golfers boasting the best courses in the state.

Orlando alone is home to over 110 golf courses, all within a 45 minute radius. Let us not forget the shopping! There is abundance of shopping malls and outlet stores within the region, offering everything from high street fashions to high-end designer brands.

Most people buy a property located in a community zoned for STR’s (short term rentals) due to flexibility reasons. Owning a home in this type of community offers a number of options to homeowners, such as:

• • • •

EMAIL: shelley@frontlinefloridarealty.com

Living in the property full time Using the property as a year-round, short term rental property for vacationers Leasing the property to long-term rental tenants Renting the property during the times you are not using it

On the flip side of the coin you cannot rent short term (less than 7 months) in an area that does not carry the required zoning.

Central Florida’s climate is warm all year round, and there is less rain than in coastal areas. Central Florida’s popularity has resulted in an ever booming healthy short term rental market, which makes this part of Florida a great choice for investors and second home owners.

Although Orlando is central to the state and has no beaches, its location offers easy access to 6 beautiful beaches all within a 90 minute drive or less. Driving to the beach offers spectacular views of this beautiful state. For those interested in seeing the Gulf Coast beaches, there are 7 beaches that can be reached with a 2 ½ hour drive from Orlando.

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Tech Tips

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MEDIA CONTACT: Shane Maloy

PHONE: 407-846-0117

For a long time, photography and video have been looked at as a piece of art or perhaps just a form of entertainment. However, now that we live in a world where the internet is our eyes to everything, photos and videos play a bigger and bigger part of marketing online. Companies who use social media effectively with photography and video see dramatic online following and loyalty. So as a real estate agent, you’re probably thinking: How does this help me?

The answer is simple; Pictures are YOUR gateway to getting the attention of other agents and individuals searching through properties. In this article we will outline some of the considerations to make when purchasing a camera.

When people look at digital cameras, the very first thing they usually compare is the available megapixels.

Perhaps though, this is not the first thing you should be looking at. Let’s face it, even our phones these days take HUGE photos. If you look at what a megapixel is, it has nothing to do with the clarity, it has everything to do with the size of the photo. Let me also point out that you will be uploading these photos *online* which will most likely compress your large photos to a smaller one anyhow.

Here are some additional things to think about when buying a camera: Lenses/Zoom - Cameras with detachable lenses will be more flexible, but not necessarily better for you. DSLR cameras generally come with one lens, but around the holidays at the big box stores, you can find packages including more than one lens. This can really make taking the leap into a DSLR more affordable. If you plan on going with a Point and Shoot you can look at the digital zoom. These come pretty standard since you don’t have a manual lens to adjust. In addition, look for “Image Stabilizing” abilities in either your DSLR lens or your Point and Shoot. This will help.

FPS - This acronym stands for Frames Per Second. The stripped down version and application of this feature mainly applies when shooting objects moving at high speeds, for instance, your son’s soccer game. Point and Shoots will not be able to keep up with shooting crisp clear pictures at a high rate. Some DSLRs can shoot close to 12 FPS but more commonly it’s around 5.

LCD Screen - If you plan to take a look at the pictures you took while on your camera to detect lighting conditions and verify exposure, you should certainly factor in the size of the screen. 2.7”-3” is going to be a

EMAIL: shane@osceola-realtors.com

pretty standard size. Keep in mind that the larger the screen the more battery you will drain. Speaking of battery...…

Battery - People often overlook battery life. In addition to the duration of the charge, also keep in mind that if the camera does not take AA batteries but rather uses proprietary rechargeable batteries, you may want to buy extra batteries online. These can sometimes come in package deals as well.

Let’s wrap this all up: After coming out of the holiday season, lots of cameras will be for sale at your local electronics store. With this knowledge you have now, you should be able to judge for yourself what you are looking for. Keep in mind what you are shooting: If you are just shooting pictures of houses, a point and shoot is fine. Are you shooting high speed sports and want more control over the images? If so, then you may want to make the leap to a DSLR camera.

Dear Osceola County Association of REALTORS, Thank you for your generous support of the foundation. Your gift makes a difference to the individuals we support through a variety of programs. Our mission states “The Celebration Foundation works hand-in-hand with our neighbors to build a strong and caring Central Florida Community.”

In accordance with your wishes, these funds will be used to support disadvantaged children in our community and county.

Your gift of $286.80 received on 09/04/2013 for Learning Without Hunger is deeply appreciated. Thank you for being a partner in helping those in our community who are in need.

Warm Regards, Gloria Niec Executive Director

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MARKET

OSCEOLA COUNTY

DYNAMICS 2 years (monthly) - 11.1.11 to 11.30.13 key information Construction Type All

Osceola SFH Distressed vs.

Total Sales Units Sold

Bedrooms All

Bathrooms All

Property Types Residential (Single Family Home)

Lot Size All Sq Ft All

This data is dependent upon timeliness of sales and totality of information reported by participants.

The data reflects only the sales published through the Mid-Florida Regional Multiple Listing Service (MFRMLS) and does not include all sales in reported areas.

Neither the Association nor the MFRMLS is in any way responsible for its accuracy.

Data: Total Sales = all MFRMLS Osceola Single Family Housing (SFH) & Planned Unit Development (PUD).

(SFH), (PUD)-REO/Bank Owned/Short Sale from Special Sale Provision.

Average Days on Market is: Days to Closed

supply & demand number of units (FS) Monthly Change -17.88 Monthly % -0.72 Total Change -429.01 Total % Change -17.24

FOR SALE -17.2%

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month’s supply of inventory (sold calculation) Monthly Change -0.09 Monthly % -1.39 Total Change -2.04 Total % Change -33.34

MSI SALE -33.3%

median price (sold) low, high, average, median Monthly Change 2,270.98 Monthly % 2.22 Total Change 54,503.49 Total % Change 53.39

FOR SALE 53.4%

OSCARAFFILIATES

030

professional

affiliates ADVERTISING/ PUBLICATIONS Guide To Homes, Inc. Rhonda Rogers 8297 Champions Gate Blvd # 381 Champions Gate, FL 33896 T 813-928-1885 guidetohomes@gmail.com Osceola Woman Newspaper Kena Blain P.O. Box 701509 St. Cloud, FL 34770 T 407-891-9771 F 407-891-0145 kblain@osceolawoman.com www.osceolawoman.com The Real Estate Book Mary-Jo Florio 2305 Newpoint Parkway Lawrenceville, GA 30043 T 770-962-7220 ext. 24469 F 770-822-4313 mflorio@treb.com

AGENT MARKETING SERVICES BrandAid Chris Florence 7354 Bent Grass Drive Winter Haven, FL 33884 T 863-557-7953 chris@brandaid.com www.abrandaid.com

ATTORNEYS CharlesP.Castellon,PALawFirm Charles Castellon 14129 Town Loop Blvd, Suite 200 Orlando, FL 32837 T 407-851-0201 F 407-851-9411 ccastellon@centralflattorney.com Jose G. Oliveira, P.A. Law Office Jose G. Oliveira 120 Broadway STE 305 Kissimmee, FL 34741 T: 321-445-9458 F:321-275-5054 jose@oliveiralawfirm.com Law Office of Daniel Villazon, P.A. 1420 Celebration Blvd.

Celebration, FL 34747 T 407-483-0041 dvillazon@yahoo.com frecattorney.com Law Office of Ronald M. Hand 122 South Rose Ave Kissimmee, FL 34741 T 407-846-6133 F 407-846-3664 rmharhandpa.com

The Pappas Group Peter Pappas 4798 New Broad Street Suite #210 Orlando, FL 32814 T 407-648-2555 F 407-264-6580 ppappas@pappaslaw.com The Pappas Group Julie Pappas 4798 New Broad Street Suite #210 Orlando, FL 32814 T 407-648-2555 F 407-264-6580 jpappas@pappaslaw.com Patricia L. Daugherty, Attorney at LawPatricia L. Daugherty 11 North Vernon Avenue Kissimmee, FL 34741 T 407-518-7674 F 407-932-4387 pld@daughertyyatlaw.com www.daughertyatlaw.com Roland H. Acosta & Associates Roland H. Acosta 399 Carolina Avenue, Suite 210 Winter Park, FL 32789 T 407-644-2531 F 407-628-9289 racosta@acostaatlaw.com

CONSTRUCTION/ REPAIR/ RENOVATIONS Bartomioli Family Repairs LLC Brian Bartomioli 2735 Scarborogh Dr Kissimmee, FL 34744 T 407-490-9142 bartomiolifamilyrepairs@gmail.com Metro Home Builders Association Osceola Chapter David Couch 544 May Ave Maitland FL 32751 T 407-629-9242 F 407-629-6460 NFFS General Contractors Jerry Macnamara 9210 Cypress Green Dr. Jacksonville, FL 32256 T 904-683-8054 ext.30 F 904-683-7378 jerry@nffsinc.com www.nffsinc.com RegattaBuilding&Development,LLC David Rieger P.O. Box 2587 Vero Beach, FL 32961 T 810-407-0455 ext 105 F 772-564-9822 davidr@regettaconstruction.com

Servpro of Osceola County Dan Hougaard 1710 Kelley Avenue Kissimmee, FL 34744 T 407-933-0707 F407-933-5014 dhougaard@servprooc.com

Guaranteed Rate Ivan Duarte 7125 Turner Rd, Suite 101 T 321-609-0789 ivanduate@guaranteedrate.com www.guaranteedrate.com/ ivanduarte

FINANCIAL SERVICES/ INSTITUTIONS

Moneycorp Kelly Cutchin 7380 W Sand Lake Rd, Ste 410 Orlando, FL 32819 T 407-352-5890 F 407-352-5893 kelly.cutchin@moneycorp.com www.moneycorp.com/usa

BBVA Compass Lourdes Diaz 299 Monument Rd Jacksonville, FL 32225 T 904-564-8023 Lourdes.Diaz@bbvacompass.com www.bbvacompass.com BB&T Glen Spears 255 S Orange Ave, Orlando, FL 32801 T 407-241-3557 F 407-563-4024 gspears@bbandt.com BB&T Wealth Lief Johnson 200 Broadway St. Kissimmee, FL 34741 T 407-933-3325 F 407-933-3385 lief.johnson@bbandt.com Bank of America Home Loans John M Russo 11601 Kew Gardens, Suite 103 Palm Beach Gardens, FL 33410 T 904-987-3517 F 866-518-9246 john.russo@bankofamerica.com mortgage.bankofamerica.com/ johnmrusso Butler Mortgage Barbara Bowling 1012 W. Emmett Street, Suite B Kissimmee, FL 34741 T 407-931-3800 F 407-931-3801 bblowling@butlermortgage.com Center State Bank Scott Johnson 920 North John Young Parkway Kissimmee, FL 34746 T 407-847-3800 F 407-847-8482 sjohnson@centerstatebank.com Farm Credit of Central Florida Johan Dam P.O. Box 8009 Lakeland, FL, 33802 T 863-682-7196 F 863-668-8145 jdam@farmcreditcfl.com www.farmcreditcfl.com

Movement Mortgage Jason Parris 66 Riley Rd, Ste B2 Celebration, FL 34747 T 407-764-7344 F 804-477-1463 jason.parris@movementmortgage.com www.movementmortgage.com/ jason.parris Primerica Daniel Blackford 8803 Futures Dr., Suite 6-A Orlando, Fl 32819 T 407-585-0500 www.primerica.com/dblackford

Qubty Financial Group

David Qubty 7680 Universal Blvd., Suite 405 Orlando, FL 32819-8998 T 407-370-3030 F 407-370-2040 dqubty@qubtyfinancialgroup.com

Qubty Financial Group

Sami D. Qubty 7680 Universal Blvd., Suite 405 Orlando, FL 32819-8998 T 407-370-3030 F 407-370-2040 dqubty@qubtyfinancialgroup.com Ron Castor Home Loans-VanDyk Mortgage Corporation Ron Castor 6580 Bay Tree Ct. Saint Cloud, FL 34771 T 407-791-3847 rcastor@vandykmortgage.com www.roncastorhomeloans.com Trustco Bank Sarah Near 1525 East Osceola Pkwy Kissimmee, FL 34746 T 407-932-0398 F 407-932-0719 snear@branch.trustcobank.com trustcobank.com Wells Fargo Home Mortgage Cliff Frohn One Home Campus Des Moines, IO, 50328 T 515-213-6500 F 515-213-6102 wellsfargo.com

OSCARAFFILIATES

031 HOME WARRANTY 2-10 Home Buyers Warranty Cameron Foster 1900 Jake Street, Suite 109 Orlando, FL 32814 T 407-473-1972 cfoster@2-10.com First American Home Warranty Corp Bobby Jo Justice 3281 Settlers Trail St Cloud, FL 34772 T 407-902-5237 bjustice@firstam.com Home Warranty of America Tammy Birchler PO Box 850 Lincolnshire, IL, 60069 T 888-492-7357 ext. 424 tbichler@hwahomewarranty.com

INSPECTION SERVICES Budget Services, Inc. Ed Hogan 3617 Crosley Avenue St Cloud, FL 34772 T 407-892-8811 F 407-892-8516 budgettermite@earthlink.net budgetservicesfl.com FirmFoundationsHomeInspections,Inc. Aubrey Kahn 2200 Sylvan Court Kissimmee, FL 34746

T 321-624-0254

akahn.firmfoundations@gmail.com tophomeinspection.com Genx Property Services, LLC. Nestor Ramos 2701OakHammockPreserveBlvd.

Kissimmee, FL 34746 T 407-234-1327 nramos@genxpropertyservices.com www.genxpropertyservices..com Housemaster Home Inspections Colin Williams 527 Brack Street Kissimmee, FL 34744 T 407-343-4677 F 407-947-5354 cawilliams@housemaster.com osceola.housemaster.com Pilar Home Inspection Peter Boorman 106 Haversham Way Davenport, FL 33897 T 407-729-2579 peter.pilarhi@gmail.com www.pilarhomeinspectors.com Pillar to Post Sam Grasso 8200 Lynch Dr. Orlando, FL 32835 T 407-512-5995 F 407-512-6707 sam.grasso@pillartopost.com www.pillartopost.com/samgrasso Reliabel EBI Steve Rohal PO Box 450206 Kissimmee, FL 34745 T 407-460-4450 Steve@EBIBuilding.com www.ebibuilding.com

TESK Field Service Gary Stewart 8845 Lake Marion Creek Rd. Haines City, FL 33844 T 863-207-9956 teskfieldserv@gmail.com

Final Negotiations, LLC. Rhonda Owen 1201 Emmet Street Kissimmee, FL 34741 T 407-846-0978 rowen@stewart.com

Wayne Home Inspections Wayne C. Glover 1533 Trumbull Street Kissimmee, FL 34744 T 407-935-1127 F 407-935-1483 wayne.glover@netzero.net wayneshomeinspection.com

HIG Insurance Group Chase Herbig 890 E. State Road 434 Longwood, FL 32750 T 407-920-1115 F 407-260-0216 chase@hhig.com www.callhig.com

REAL ESTATE SCHOOLS/ EDUCATION

Integrity First Title Betty M. Dobbie 908 Mabbette Street Kissimmee, FL 34741 T 407-846-4500 F 407-846-4533 bdobbie@integrityft.com

IFREC Real Estate Schools Richard Fryer 5029 Edgewater Drive Orlando, FL 32810 T 407-644-7277 F 407-647-5227 robin@ifrec.com

REALTOR速 SERVICES Creating Wealth USA, LLC August Byllot P.O. Box 470654 Celebration, FL 34747 T 863-255-5858 augie@creatingwealthusa.com creatingwealthusa.com Property Resource Specialists Rebecca Soto 1627 Vine St. #130 Kissimmee, Fl 34744 T 321-800-5772 F 407-250-1973 rebecca@shortsaleprs.com

TITLE/ESCROW/ INSURANCE SERVICES A-Z Team Title, LLC Bernard S. Edwards 102 Park Place Blvd.

Kissimmee, FL 34743 T 407-932-0529 F 407-932-1587 bernie@azteamtitle.com Alex Insurance Agency Alex Ramos 6 Broadway Kissimmee, FL 34741 T 407-847-2539 F 866-854-5354 alexinsurance@aol.com www.alexinsurance.com First American Title Deborah Dudley 1101 Miranda Lane, Suite 101 Kissimmee, FL 34741 T 877-833-1731 F 866-722-5957 ddudley@firstam.com www.firstam.com First American Title David Counselman 1101 Miranda Lane, Suite 101 Kissimmee, FL 34741 T 407-516-9327 F 866-722-5957 wcounselman@firstam.com www.firstam.com

Jack Fields Agency John Daniel Fields 10 E. Monument Ave, Kissimmee, FL 34741 T 407-870-5534 F 407-870-9491 info@jackfieldagency.com www.jackfieldsagency.com First International Title Shelly Dukes 1101 Miranda Lane, Suite 105 Kissimmee, FL 34741 T 321-443-6901 F 866-350-3338 shelly.dukes@firstintitle.com North American Title Company Kent Rayborn 1635 E. Highway 50, Suite 102 Clermont, FL 34711 T 352-243-0533 F 866-421-0261 Krayborn@NAT.com www.nat.com Pablo Beach Insurance Group John Ramirez 1633 E Vine St, Ste 108 Kissimmee, FL 34744 T 407-343-5550 F 407-770-5542 johnr@pablobeachinsurance.com www.pablobeachinsurance.com/ kissimmeee.php Quality Title & Escrow LLC Lisa Bennett 1801 Lee Road, Suite 205 Winter Park, FL 32789 T 321-304-3906 F 321-304-3009 lisa@qtefl.com

Stewart Approved Title, Inc. Rayelynne Ketchum 1201 Emmett Street Kissimmee, FL 34741 T 407-957-9000 F 407-957-8055 rwoeste@stewart.com Tiede Insurance Allstate Agency Jesse Aires 2342 E. Irlo Bronson Memorial Hwy Kissimmee, FL 34744 T 407-744-0043 F 407-289-4043 jamesaires@allstate.com agents.allstate.com/craig-tiedekissimmee-fl.html

OTHER SERVICES Concordia Studios Kemp Howland 355 Falling Waters Dr Poinciana, FL 34759 T 407-222-4847 F 407-705-2562 Kemp.Howland@gmail.com concordiastudios.com DJ Dynomite Edward Martinez 501 Pinnacle Cove Blvd.

Orlando, FL 32824 T 321-239-5622 edwardmmp@yahoo.com Healthy Nutrition Center Olga Castano 1425 N. John Young Parkway Kissimmee, FL 34741 T 407-346-3194 herbalife729@hotmail.com Florida Pest Control Dennis Rininger 3300 Commerce Blvd.

Kissimmee, 34741 T 407-932-4432 F 407-932-4657 d.rininger@flapest.com www.flapest.com Heritage Park Inn Mary Rivera 2050 E. Irlo Bronson Memorial Highway Kissimmee, FL 34741 T 407-846-4545 F 407-923-2268 maryriv65@gmail.com Ramon Gonzalez Blinds Specialist Ramon Gonzalez 1918 Binnacle St. Kissimmee, FL T 407-460-8970 rgonzalez1918@gmail.com

Smart International Title Eva Gordon 13538 Village Park Drive Suite 170 T: 407-854-2115 F 407-517-4505 eva@smartitleteam.com www.smartinternationaltitle.com

Unidos Supermarket Jose Toribio 1200 Simspon Rd Kissimmee, FL 347414 T 407-962-0028 F 407-962-0020

Stewart Approved Title, Inc. Becky Sheive 1201 Emmett Street Kissimmee, FL 34741 T 407-846-7477 / F 407-846-6573 bsheive@stewart.com

Wild Palms Productions Victor Salgado 2420 Cypress Trace Circle Orlando, FL 328254 T 321-948-3512 wildpalmsproductions@gmail.com wildpalmspro.com

PRSRT STD U S POSTAGE PAID MID-FL FL PERMIT NO. 581

Osceola County Association of Realtors® 1105 Shady Lane • Kissimmee, FL 34744

welcome new

members Sergio Albuquerque - Coldwell Banker Residential Real Estate Deborah Armitage - Century 21 Metro Lifestyles Diamela Atencio - Agent Trust Realty Corp Marcio Biet - Drim Properties Maria Boriani - Keller Williams Advantage III Maribel Camp - Weichert Realtors Hallmark Pro Sonia Carricajo - Century 21 Team Feltrim Rafael Casallas - Luxury Realty, Inc. Eduardo Chan - Santos Realty Adriana Chirinos - La Rosa Realty LLC Marilou Chirinos - Quality Realty USA Yesmary Citron - Century 21 All Homes Property Briana Comperchio - Weichert Realtors Hallmark Pro Carmen Correa - Luxury Realty Inc Joel De Jesus Ocasio - One Way Realty LLC Paul Devlin - Prudential Results Realty Sandra Dore - Keller Williams at the Lakes Ana Duque - Ana Duque Realty Jose Echevarria - Bustamante Real Estate, Inc. Sandra Edmond - Matrix International Realty Humberto Esteves - American International Realty Danielle Evans - Goodwin Realty & Associates, Inc. Mappy Farias - Easy Home Realty/Deconova Intl Realty Henry Ferrier - Keller Williams at the Lakes Juan Figuerroa - Frankey’s Agency Services, Inc. Ramon Gil - Keller Williams at the Lakes Iain Gregor - Exit Realty Cozy Homes Carolina Habash - Zewim International Realty James Hachey - RE/MAX Blue Water Kenneth Hall - Celebration Real Estate Group Gabriella Iglesias - Keller Williams at the Lakes Heather Johnson - Prudential Results Realty Yelena Kirichenko - Charles Rutenberg Realty Corp Roman Lancara Diaz - Tom Real Estate Renata Lazo - La Rosa Realty LLC Kristin Madden - Jeanine Corcoran Real Estate LLC James Malloy - La Rosa Realty LLC Marcus Malone - Century 21 Metro Lifestyles Cathern McKay - DeNike Realty and Property Management, LLC Monica Mendivil - Keller Williams at the Lakes Gina Middleton - Direct Realty Solutions, LLC Oscar Morales - Tom Real Estate Jaimie Moreno - Coldwell Banker Ackley Realty Shaista Mughal - Matrix International Realty David Nolan - La Rosa Realty LLC Everett Obrien - Coldwell Banker Ackley Realty Michael O’Callaghan - Watson Realty Corp Maria Ojeda - DeNike Realty and Property Management LLC Madeline Ortiz-Olivencia - Coldwell Banker Solomon Kenia Palacios - Realty International Kashmira Parekh - Keller Williams Classic II Realty Tony Pigtain - Magic Realty Kenneth Pisarek - Century 21 Team Feltrim Johann Puruncajas - Roman Realty LLC Beverly Ramey - Coldwell Banker West Realty Stephanie Rangel - Century 21 Metro Lifestyles Mary Reilly - Charles Rutenberg Realty

Lisette Rios - Keller Williams at the Lakes Joel Rodriguez - JRInvestments Co. Simon Ronchetti - Rockrose Realty Luz Mary Ruiz - Weichert Realtors Hallmark Pro Aracelly Santana - Agent Trust Realty Corp Annette Solis - Live Oak Realty JoAnne Stewart - My Florida Property Store LLC Kimberly Towe - DeNike Realty and Property Management LLC Keith Trace - Dream Builders Realty Larysa Tsyupenko - Keller Williams at the Lakes Matthew Vegter - Dream Builders Realty Randy Wolpin - Keller Williams at the Lakes Everton Wilson - Watson Realty Corp Xiaoshan Yuan - Multi Choice Realty LLC

AFFILIATE

offices

BB&T Bank of America Home Loans BBVA Compass Bartomioli Family Repairs, LLC Cove Insurance Guaranteed Rate Jack Fields Agency Movement Mortgage Ron Castor Home Loans - VanDyk Mortgage Corporation Tiede Insurance Allstate Agency