-RAISINFACE- AD: https://youtu.be/ph-wKdneuw4
Paula Cutrín, Lucía Rodeiro and Daniel Fresco. 4ºA
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INDEX: INTRODUCTION
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Projects
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First Project:
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Second Project:
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Third Project:
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Conclusion:
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Bibliography:
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INTRODUCTION This project is about women’s role in ads and the male chauvinism they suffer in advertising. We are doing this project because we want to analyze those “micromachismos” which we have lived with for a long time. Over time ads have been changing and nowadays the male chauvinism in ads is more hidden, but that doesn’t mean that it doesn’t continue to exist. We are trying to expose the “micromachismos” that appear in ads, which we sometimes ignore because we are used to seeing how women are used as an advertising ploy and we don’t see how serious that is. What we did was to collect some ads and analyze them in depth.
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PROJECTS -First Project:
In this vodka ad we can see the logo of the Belvedere brand and the slogan of this product which is: “Unlike some people Belvedere always goes down smoothly.” In the background we can see the picture of a girl being forced by a boy. The face of the girl shows her fear, while the boy looks like he is having a good time. This ad at first suggests gives us to understand that only men are aggressive, when there are also aggressive women. The ad intends to sell the product, but I think the way to advertise it is not appropriate. The quality of the product they show us is that it goes down smoothly, this quality compares it to a violation. This ad gives me fear, because I imagine that someone thought that this comparison was a good idea to announce his product which causes me terror. This ad, I think, would appear on television, press and advertising posters, because it is very visual and at the same time it does not take much time to understand it, since the text helps us to place a vulgar image.
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This type of advertising is aimed at men because if it were addressed to women in the ad, it would not appear a woman being abused.
This ad can be compared to this (Picture nยบ 8 women in ads 2) because in both the abuse of a woman is used to promote this product. In most ads of alcoholic beverages that we have seen in class, that product is compared with a woman. They are ads that are aimed at men, because as we all know, only men can drink alcohol (irony) and that is why they focus on them.
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-Second Project​:
In this ad I can see a pear with the slogan and under the pear I see a women in her underwear. The ad means that women should look thin, and with this underwear they can get it. The product compares the shape of a woman with a pear, which has a broad base and with those underwear you can reduce your form and see yourself well.
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The ad makes me angry because every woman is the way she is and does not need to be thin to look good. I think that this ad appears in a magazine or in a newspaper because of the big text below. The advertiser of this ad is an underwear brand called Warners and the ad is aimed at women because it announces female underwear. I think that the ad is easy to remember and understand and I think that the message is vulgar. Also I think that this ad is full of stereotypes, because women don't need to be thin to look good and if you use this underwear, your shape isn’t going to change. I think that all the women have different shapes and its ok, also some women can't change her shape even if they want to. This ad is similar to Women in ads II 17 because in both of them, women are compared with the shape of a pear and the two advertise things to be thin. Actually, ads use sex to sell their products for example food, perfumes, underwear ads... Some people see the
sexualization of women right
because this has been happening for a long time and people are used to seeing it.
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-Third Project:
This ad is made by ALRIFAI an online store of nuts and “seeds”, this ad could appear in any social network or any type of web. They are supposed to sell "nuts and seeds", but this announcement doesn’t make me want to buy them. It’s trying to call your attention with the nuts and the red color in the ad, because the red color calls your attention you see the nuts and you end up reading the ad. It’s trying to sell nuts, but It doesn’t say anything special about this. In the ad appears a walnut as a metaphor for a man’s brain and a cashew as a metaphor for a woman’s curves. It seems to me, sexist and it it’s generate on me disavowal.
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If we compare the previous photo with this, in my opinion this has a clearer maleness than the previous one that tries to "hide" it in a game of words. This is more striking and direct, and the previous one is a little more discreet.
CONCLUSION: Our conclusion is that not only in ads, but around the world, most people do not realize the difference that is put in the ads, even if they are not maleness, and with this project we have shown that we can advertise a product without discriminating any gender.
BIBLIOGRAPHY: Youtube:https://www.youtube.com/?gl=ES&hl=es Background music: https://youtu.be/PJZP2dCvlRw
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