OTC - July 2020

Page 36

Feature

Scalp Care, The New Self Care Every year, there is a new wonder ingredient that manufacturers flock to for their product development. Some time ago, the rave was all about Jamaican Black Castor Oil. Then there was, and still is, the infatuation with CBD and hemp-based beauty products – we suspect that trend will be around for a few more years, at least. But in 2020, brands are focusing their attention on your scalp, not your strands.

Micellar Shampoo The Mane ‘n Tail Micellar Shampoo is formulated with Micellar water – an ingredient that was made popular in skincare. This water is known for removing dirt, debris and buildup

That’s right. Brands have learned that your hair is only as healthy and

without stripping the skin. Now

strong as your roots. After all, the hair strand itself is dead, while the hair

imagine that sort of care from your

follicles are considered to be alive. So caring for this part of the body is just

shampoo! Ultra-clean hair starts with

as important as caring for your skin. A problematic scalp can hinder hair

an ultra-clean scalp, and this shampoo

growth and even retention. Thankfully, manufacturers have come up with

is a perfect way to achieve that.

products that can treat the scalp like the rest of the skin.

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OTC Beauty Magazine July 2020


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