EDITORIAL LETTER
OTC Beauty at Your Service For nearly two decades, OTC Beauty Magazine has been the No. 1 source for multicultural beauty products, industry news, and business tips. As the only publication that caters to an audience of beauty supply store owners, manufacturers and professionals, we pride ourselves on remaining relevant during these unique times. That’s why I’m proud to announce the changes that lie ahead for the publication. You’ve likely noticed the change in our logo, and we’re happy to say that we’ve adopted a new look. We wanted to represent a more modern look but not lose the traditional look our audience has come to love. We intend to accommodate more of our readers and translate more content into Korean and Arabic. You’ll notice this in our feature article on Related Items on page 48. That story will also be a new addition to the magazine. It’ll offer tips on upselling your customers on complementary products. More content will be forthcoming to help you better run your OTC stores, too. As we move forward into an era of uncertainty and turmoil, we will continue to grow and be a reliable source of information for our readers. We hope you’ll allow us to continue being at your service as a reliable source for all things multicultural and ethnic beauty. Jessica De Vault Hale EDITOR
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OTC Beauty Magazine October 2021
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