OTC - September, 2021

contents September 2021

Knowledge to Know

24

This or That?

By Briana Lockman

It’s no secret that we take haircare very seriously. However, let’s have a little fun! We’re coming through with a special game of “This or That,” the “hair fitness” edition, covering five areas of concern: Definition, Detangling, Moisture, Breakage, and Scalp Care. Play along and pick which contenders suit your customers’ needs best.

27 Hollywood Beauty®’s Aloe with Vitamin E, Positioned To Drive Traffic In Your Store

By Morgan Angelique Owens

Did you know that “aloe” has 220 million Google searches and “aloe oil” has about 50% of those searches? Hollywood Beauty® Products is the No. 1 leader in multi-use beauty products and is one of the first to introduce an Aloe with Vitamin E Premium Oil to mass retail.

30 ‘Fall in Love’ with This Season’s Hair Trends

Like leaves on a tree, your hair changes from season to season. Stay up-to-date with these Fall hairstyles trends for men, women and children that are sure to turn heads thanks to ApHogee hair care.

27

Business Tips

Stop the Wheel; I Want to Get Off! | Five Steps for Beating Burnout

By Katie Zabriskie

Wake up, coffee, shower, office, meeting, call, meeting, call, work, work, call, store, gas, home, dinner, walk, work, bed, repeat. Busy, exhausted, and less satisfying than the last – If that describes your day, you may be dangerously close to big-time burnout. How did you end up in this seemingly endless cycle? More than likely, a little at a time. So how do you stop the churn? The same way it started – one step at a time.

32 Don’t be the “Hot Mess” Boss | 5 Communication Habits of the Emotionally-Intelligent Leader

By Liz Uram

When people are doing what you want them to do, and your plans are working out the way you hoped, life is easy. But, how do you react when people aren’t doing what you want them to do, and your plans aren’t unfolding the way you had hoped? That’s the true test. The good news is that emotional intelligence is a skill that can be developed over time. Just follow these five communication habits of emotionally intelligent leaders.

96 Product Spotlight Kaleidoscope Miracle Edges

CEO: Ann Jhin

Editor Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director: Sam Choi support@otcbeautymagazine.com

Advertising Manager: Candace Smith advertising@otcbeautymagazine.com

Contributing Writers: Dr. Shanessa Fenner

Sara Rueda

Mary Bandy Briana Lockman

Liz Uram

Katie Zabriskie

Morgan Angelique Owens

Columnists: Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine is

monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

Lending an Ear

When business owners think of charity, I notice that many focus too much on the financial aspect. It doesn’t matter if you’re an OTC retailer or a manufacturer; the most charitable thing you can do for your customers is to listen to them first. Too often, we tell customers what they should want and buy; we bombard them with our brand messaging in person and online. Yet, we don’t take the time to hear about their actual pain points and delve deeper into how our business can serve their needs.

By listening first, you can then learn how to serve your customer better. That may result in a new product collection, new sales in-store or, in some cases, providing sponsorship or volunteer efforts for an organization that benefits the community you serve.

That is the essence of this month’s Beauty of Charity edition - the act of serving.

Jessica De Vault Hale EDITOR

But how does serving benefit you? It helps you connect further with your shoppers and demonstrate your genuine concern for their well-being. Companies like Procter & Gamble nailed this when they conducted a study on the effects of stress and scalp health. They discovered a deeper issue that needed to be addressed for its consumers and developed new products to solve those issues. Learn more about this unique study in the Scalp Stress story on page 16.

Other brands chose the traditional charitable route through sponsorships, sample programs and other community support efforts. We featured these companies in our feature story on page 52.

If you always considered the act of charity to be a simplified version of giving away money or free merchandise, reconsider your position. Remember, one of the best things you can do for your business is to think of your customers first.

SmoothMoisture® Silkening System

The Key to Longer Lasting, Reversion-Resistant Hairstyles

Today, men and women alike are looking for effective, easy-to-use products to condition and moisturize their hair, protecting it from dryness, frizziness and breakage. Our intuitive four-step SmoothMoisture® system is for anyone needing intense hydration for their hair, whether they need protection from their thermal styling techniques or extra moisturization for their natural hair. This versatile product works on all hair types—kinky, coily, relaxed or straight.

For those who blow out their hair, use a silk press or other thermal styling techniques, extra moisture is needed to protect and nourish the hair after being exposed to high heat and temperatures. SmoothMoisture®’s revolutionary formula wraps each strand of hair with intense moisture, giving you ultimate protection from puffiness, frizz, and humidity and allowing silk presses and blowouts to be done at home with salon-quality results that last far beyond normal routines.

In addition to wanting quality products at an affordable price point, consumers want to avoid the dangers of harsh chemicals, dyes, and additives in their beauty care products. SmoothMoisture® is enriched with natural ingredients such as vitamin E, argan oil, and marula, which will leave your hair feeling soft, strong, and healthy. Our products give you the peace of mind that you’re treating your hair with high-quality natural ingredients, and you don’t have to worry about breakage, damage, or long-term negative effects from chemicals.

Style-savvy customers also need a product that will not only smooth and moisturize their hair but also help them keep their style as long as possible! No one wants their new look frizzing up right after going through the time, effort, and money to get it looking sleek and gorgeous. SmoothMoisture®’s specially formulated Reversion Resistant technology locks down your straight hair and preserves the fresh-from-the-salon look long beyond expectations and far past what other brands can offer.

Four-Step System to Straight, Beautiful Hair

The SmoothMoisture® product line is a simple yet all-inclusive system that delivers top-quality results from start to finish.

Step 1: To begin, VANITY Shampoo gently cleanses your hair and prepares it for the next steps in the routine. The formula is sulfate-free, so it doesn’t strip your hair and instead lets it retain its natural oils, leaving your locks soft and smooth. Nourishing ingredients like marula seed and argan oil provide soothing moisture for gorgeous hair.

Step 2: Next comes the LUXURY Smoothing & Strengthening Crème. This leave-in hair conditioner wraps moisture inside hair fibers and forms a protective barrier around each strand to guard against heat generated from blow dryers. Enriched with avocado and meadowfoam seed oils, the hydrating crème provides protection against breakage and brittleness caused by heat damage.

Step 3: HUSH is a finishing serum made to seal in hydration and form a heat barrier for thermal straightening and flat iron temperatures up to 450°F. It’s specially formulated with argan oil and vitamin E and covers each strand in healthy nutrients to keep your hair sleek and strong. The argan oil helps lock in moisture, giving your hair a glossy shine and incredible humidity protection, so your straight styles stay put, whatever the weather.

Step 4: To round it off, MIC DROP is a finishing spray that adds gloss and shine to hair and ultimate humidity protection. Made with a moisturizing blend of grapeseed and vitamin E oils, this spray locks down your style and fights frizz. Spray all over hair as needed for intense hydration and a glass-like shine.

Customers can use each product separately for its individual benefits or all together as a full system.

For visibly healthier hair, start at your roots with the Royal Oils collection. Achieve a healthier scalp and healthier hair in just 3 weeks. *

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

TREND ALERT

By Dr. Shanessa Fenner

Scalp Stress

Fatigue and stress are the two leading causes of hair damage and breakage for Black men and women, according to a recent study conducted by Procter & Gamble.

High levels of stress can cause hair follicles to initiate their resting phase, which can cause the hair to fall out or weaken. The in-depth study examined the effects of anxiety and dandruff how these issues can influence our lives and confidence. It turned out that having a dry scalp was more damaging from a mental perspective, as well. Dr. Rolanda Wilkerson, P&G’s principal beauty scientist, said study participants felt more “tense, reckless, wound up” and that the embarrassment of this common issue made many selfconscious.

“We also saw language like depression,” Wilkerson said. “Some of them thought of it as a disease, and they were always feeling not confident about how they are showing up. For us, it told us that it is more than just flakes that people can see. It is a feeling that goes along with it, and for many people, if they don’t care for it regularly, that feeling actually follows them throughout their life.”

These pain point discoveries were opportunities for P&G’s Royal Oils and Pantene Gold Series brands to provide solutions. Wilkerson chatted with OTC Beauty Magazine to discuss the study’s findings and the brands’ efforts to relieve the anxiety associated with dandruff.

Pantene Gold Series Hair Repair Anti-Breakage Combing Crème

Detangling can be painful for your scalp and tresses when the hair is weak or dry. With the Gold Series Hair Repair Anti-Breakage Combing Crème, detangling breakage is a thing of the past. The Biotin and Kuki Nut-infused crème will provide deep moisture for easy combing and detangling for 69% less breakage.

Royal Oils Refreshing Root Rinse

When wash day isn’t an immediate option, care for the scalp with the Royal Oils Refreshing Root Rinse. This aloe water and hemp oil-infused rinse removes buildup and refreshes the roots while locking in long-lasting scalp moisture to extend the life of the hairstyle for an additional week.

OTC

BEAUTY MAGAZINE: Can you share a bit about the study?

ROLANDA WILKERSON: We did the study across the United States and started work in China and also in the UK. I will focus a lot more on what we found here in the United States, more specifically with Black people. The scalp can actually be a source of stress. If people know that they have a flaky scalp, it stresses them out. Stress can make the scalp unhealthy, as well. It is kind of like a circle of cascading interactions that can happen with people that are prone to flaky scalp. . .

We see it happening first and foremost when they are teenagers, which is also a bigger concern. Teenagers are experiencing other things that they may worry about or may become self-conscious about. Their scalp is no different at all. We know that we can help make a difference if we elevate the need for and the attention to the scalp. We know that oftentimes for Black women and men, we focus more on our hair and then our scalp, and as a result, (we) can suffer (for that). That is the high-level view of the study.

Many of them, because they feel tense, wound up, or reckless is because of their scalp, is primarily due to genetics and stress. For those of us who are, the deciding factor is whether or not it is in your genes. It is in your genes whether or not you will respond to the presence of a fungus on the scalp.

We all have the fungus, and stress can exacerbate the problem. That can also show up on the hair, making the hair unhealthy even before it emerges from the scalp. We have a goal as a company and brand to make sure that we are elevating the need to care for the scalp.

OTC: Why should OTC retailers be aware of the study’s findings?

WILKERSON: This study is important because we did not take a oneroute approach to understanding what consumers are feeling. . .We also are digging deeply into understand how that makes them feel. If we relate to how they are feeling and understand how their stress can exacerbate the issue, then they won’t get into this recurring cycle of ‘I’m stressed because of my dandruff,’ or ‘I’m stressed because I think I will have flaking, dryness, or itching, and as a result, I am worried about how my hair looks.’

There are solutions for you to care for your scalp and hair in a very effective way that is not only effective on the scalp and feels good. As a result, we will make you feel better about what you are doing and help

to resolve those symptoms. We share this with dermatologists, and they asked how they can share this data more to address their patients holistically and not just with a one-size-fits-all approach. We work with psychodermatologists, those who specialize in psychology and dermatology, to help drive that messaging. It is becoming more important for dermatologists to also build that into how they speak to their patients.

This is why your OTC retailers need to understand that there is a balance in how we speak to them and reach them. That is so very important to the consumer that you are serving and the consumer that we serve, too.

OTC: What can be done to prevent these scalp issues?

WILKERSON: We all naturally have a fungus that is a unique microbiome on our scalp. Part of that unique biome is a fungus that is very prevalent for 50% of the population and 77% for Black men and women who have dandruff and flaking issues. We respond to the presence of that fungus. The skin response essentially says, ‘wait a minute, something is

going on with my scalp, and I don’t like it.’ The skin tries to defend itself, and the defense mechanism is hyper-proliferation or the acceleration of the production of skin cells. We know that to be flaking or the buildup of skin cells on our scalp. We also see that as itch and dryness. Many Black women and men will say they have a dry scalp, and as a result, we will begin to scratch and itch, causing damage to the hair fiber. It is deeply embedded in genetics and the chances of a person responding to the presence of that fungus, but with a prolonged wash frequency, which is not washing the hair frequently. For Black women and men, it tends to be once a week. When you go beyond that, oil buildup on top of the fungus can make it worse. We focus on educating around what happens on the scalp.

benefits, but for Black women and men who have coily hair.

Coily hair craves moisture, and it thrives when it has moisturization, and that’s because, at every twist and turn of the hair fiber, there’s the uplifting of the cuticles that makes the hair more coarse. We needed Royal Oils to be able not just to address the long-lasting moisturization that the scalp needs but also the long-lasting moisturization that the hair needs too. In addition to the in-shower products: shampoo, conditioner, and cowash, we also have full leave on treatments that allow the consumer to care for their scalp in between those washes.

OTC: What are P&G’s brands doing to tackle these issues?

WILKERSON: Royal Oils and Pantene Gold Series definitively speak to what is happening on the scalp with scalp ingredients that address the root cause of many scalp concerns that we face, like flaking, dryness, and itching. The ingredients in our products address the fungus that I spoke about earlier. It helps to rebalance the scalp and provides moisturization benefits not only for the scalp but also for the hair. We have in our lineup several different products. This is so important for us as we introduce this lineup because we have good equity for Head & Shoulders providing scalp

Meet Dr. Shanessa Fenner

It is especially important when we are wearing these protective styles. We want to make sure that in addition to protecting the hair with protective styles, we are protecting the scalp with products that address exactly what the scalp needs, especially for those of us who are prone to having dandruff flakes, dryness and itching. It is also important to add additional moisturization to build into the hair’s resilience with ingredients that penetrate the hair strands.

That is the differentiation that we are bringing with Royal Oils because we are able to provide that high level of moisturization, protection, and penetration of those active ingredients to help protect the hair from the inside out.

To learn more about Royals Oils, visit headandshoulders.com/en-us/theroyal-oils-collection. You can also learn more about Pantene Gold Series at pantene.com.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

KNOWLEDGE TO KNOW

By Briana Lockman

THIS or THAT?

It’s no secret that we take haircare very seriously. However, let’s have a little fun! Every head of hair is unique, some requiring more TLC in particular areas than others, but we all tend to measure our “hair fitness” according to a few general concerns. We’re coming through with a special game of “This or That,” the “hair fitness” edition, covering 5 areas of concern: Definition, Detangling, Moisture, Breakage, and Scalp Care. Play along and pick which contenders suit you best!

DEFINITION

Round One: Products

COCONUT SHEA CURL DEFINING CREME

An OG fan-favorite, this thick, humidity-resistant styling cream is known for providing medium hold, helping to make even the coiliest of curls pop! It’s specially designed for high density hair and delivers moisture along with the definition. Stand out ingredients: Coconut Oil, Shea Butter, Aloe Vera, Avocado Oil, Rice Extract, and Jojoba Oil. It’s ideal for wash ‘n gos or stretched styles like twist-outs or braid-outs.

or ALMOND MARSHMALLOW HYDRATION SERUM

Nicknamed “Liquid Gold” by customers, this jellylike serum slips and slides through all textures of hair, providing unmatched shine and definition with soft-medium hold. Its lightweight formula smooths down the hair shaft to combat frizz and frayed ends. It hydrates and protects hair against daily pollutants. Reputable ingredients: Sweet Almond Oil, Marshmallow Root Extract, and Aloe Vera. Great for wash ‘n go styles + slicking back updos!

Round Two: Methods RAKING

DETANGLING

Round One: Products

PEPPERMINT TEA TREE DETANGLING CONDITIONER

Minty and refreshing, this rinse-out conditioner provides quality slip to varying hair textures. It’s creamy, but not super thick, so it spreads through curls with ease, providing a tingling sensation that’s therapeutic to the scalp. It’s built to fortify and soften the hair, especially following a clarifying shampoo. Peppermint Oil, Tea Tree Oil, Jojoba Oil, Sweet Almond Oil, Castor Oil and Carrot Seed Oil are just a few of its knockout ingredients.

or

HIBISCUS HONEY CURL HYDRATION CONDITIONER

The raking method refers to applying product to wet curls by using your hand as a comb and “raking” it through the hair, from root to tip, section by section. This takes a moderate amount of time, depending on hair length and density. It leaves behind defined “day one” hair, with moderate volume prior to fluffing or picking.

or SHINGLING

During the shingling method, product is applied to the hair overall (wet), then each curl is individually coated, clumped and twirled, one by one. This tends to take a considerable amount of time, leaving behind highly defined “day one” hair, with minimal volume prior to fluffing or picking.

This hidden gem can serve as a rinse-out or leave-in conditioner. Soft and sweet-smelling, its lightweight consistency provides major slip to curls while also penetrating them with hydration. Key ingredients: Hibiscus Flower Extract, Honey, Shea Butter, Coconut Oil, and Aloe Vera.‘n go styles + slicking back updos!

Round Two: Tools

BRUSH WITH THE BEST, FELICIA LEATHERWOOD BRUSH

Made with incredible flexibility, this brush is only bonded on three sides, unlike most brushes, which are bonded on all four sides. These “flexi-bristles” provide fluidity, allowing them to move with the hair, which prevents pulling and breakage from occurring. It was crafted by professional stylist and Hollywood’s Natural Hair Guru, Felicia Leatherwood (@ lovingyourhair).

or WIDE TOOTH COMB

Simple, yet effective, this OG tool gets the job done. It’s a comb with teeth set spaciously apart from one another, to prevent breakage to curls.

MOISTURE

Round One: Products

HIBISCUS HONEY HYDRATION CUSTARD

Thick and ready to hydrate, this custard moisturizes while it styles. It helps smooth and strengthen the hair + define curls with a soft-medium hold that’s perfect for twist-outs, braid-outs and other stretched styles. It works particularly well on high density curls and coils. Made with Hibiscus Flower Extract, Coconut Oil, Shea Butter, Rice Extract and Aloe Vera, it’s sure to fight off dryness!

or

CITRUS FUSION HAIR + BODY BUTTER

Don’t let this product’s dual purpose fool you, it delivers when it comes to moisture – whether it’s used on the hair or skin. Loaded with antioxidants and nutrients, this butter provides intense hydration, leaving behind moisturized tresses (and skin) that’s soft to the touch. Castor Oil, Acai Fruit Extract, Aloe Vera, Honey, Grape Seed Oil, and Avocado Oil are just a few of its impactful ingredients.

Round Two: Practices

HAIR MASQUE TREATMENTS

This type of treatment involves thoroughly applying a designated hair masque or deep conditioner to the hair, especially focusing on the ends, which tend to be the oldest and driest part of the strand. Cover the hair with a plastic cap, and let the product work its magic for a minimum of 15 minutes before rinsing it out. Those with low porosity hair (when moisture doesn’t easily absorb into the strand) may also want to sit under a hooded dryer or heat cap to ensure the product penetrates. The frequency of these treatments depends on the individual; they can be done as often as every wash day, or as seldom as once per month. or

HOT OIL TREATMENTS

An age-old practice, hot oil treatments are an effective way to saturate the hair with moisturizing nutrients. A number of different oils can be used or even mixed together to perform the treatment; some of the most commonly used are Olive Oil, JojOba Oil, and Coconut Oil. One of the most effective ways to carry out a treatment is to thoroughly apply the oil from root to tip, then cover the hair with a plastic cap. Sit under a hooded dryer or heat cap for 15-30 minutes, then rinse. Heat opens up the hair cuticle, allowing the benefits of the oil(s) to penetrate.

SCALP CARE

Round One: Products

PEPPERMINT TEA

TREE HAIR OIL

Scalp therapy in a bottle! This Hair Oil contains a unique blend that quickly absorbs and penetrates into the hair and scalp. It leaves behind a tingling sensation that helps stimulate blood circulation + relieve itching. The essential oils within its mix also work to treat dandruff without leaving behind buildup. What does it consist of? Sweet Almond Oil, Peppermint Oil, Coconut Oil, Jojoba Oil, Tea Tree Oil, Lavender Oil, Rosemary Oil and more!

or PAPAYA CASTOR SCALP MASSAGING SERUM

This daily scalp treatment was formulated to provide hydration and nourishment at the root. It’s a lightweight serum that readily absorbs into

the scalp. It soothes and cools, promoting a healthy environment for hair growth – great to use while protective styling! Ingredient highlight: Papaya Fruit Extract, Castor Oil, Mango Seed Butter, and Aloe Vera.

BREAKAGE

Round One: Products

JOJOBA MONOI STRENGTHENING DEEP CONDITIONER

Another OG customer fave, this deep conditioner is thick and packed with nutrients. It treats hair that’s damaged from daily manipulation, heat styling, coloring or over-processing. It penetrates strands with moisture, locks it in, and smoothes out the cuticle, boosting the hair’s overall strength and integrity. It’s key ingredients are Jojoba Oil, Tiare Flower, Coconut Oil, Chamomile, Sweet Almond Oil, Castor Oil, and Tea Tree Oil. or

ALMOND MARSHMALLOW SPLIT END REPAIR MASQUE

This masque has incredible slip! It melts right into the hair and smoothes out frayed ends. It infuses restorative ingredients into each strand, protecting the hair from snagging or becoming rough and brittle. Sweet Almond Oil, Marshmallow Root Extract, Cocoa Butter, Aloe Vera and Coconut Oil are its top performing ingredients.

Round Two: Protective Styles MINI BRAIDS

Shelter-in-place has inspired many to try out DIY protective styles like this one. Mini braids are a series of small braids installed on natural hair, no extensions added. It’s super cute, and the style can last for weeks if the hair and scalp are regularly moisturized and cared for. or

KNOTLESS BRAIDS

Trending right now, this style is very similar to traditional box braids, except the braiding hair isn’t added at the root. Instead, the extensions are gradually added to a person’s natural hair in small portions as the braid continues down, feed-in style. The result is: more “natural” looking roots, with less weight, tension and pulling. Knotless braids can last for many weeks, if the hair and scalp are properly cared for on a regular basis.

Round Two: Practices SCALP OILING

Oiling the scalp is self-explanatory. It’s a way to alleviate itching, prevent dandruff and promote growth. While a number of different oils can be used, it’s important to opt for those that easily absorb into the skin to assure the scalp is actually reaping benefits. Some examples: Peppermint oil, Tea Tree Oil, Coconut Oil and Jojoba Oil. Many routinely treat their scalp with oil on a daily or every other day basis. or

COWASHING

Co-washing is a practice intended to remove buildup between regular shampoos. Essentially, it means using a conditioner to wash the hair. Cowashes are conditioners containing very gentle cleansing agents that can break down product build-up on the scalp and hair while also infusing moisture back into them. Co-washing does not replace regular shampoo sessions, but it can be especially beneficial to those prone to buildup. As an example, if a person normally shampoos every 10 days, on day 5, they would co-wash.

Meet Briana

Hailing from Sewell, New Jersey, Briana Lockman is a graduate of Rutgers University, where she received a B.A. in English and Entrepreneurship. With a passion for clean beauty and natural hair care, Lockman is the Assistant Marketing Manager for the much-loved brand EDEN BodyWorks. She is fueled by female empowerment and hopes to inspire women in the workforce. In her free time, Briana finds joy in her faith, family, and outdoor activities.

By Morgan Angelique Owens

TO KNOW

Hollywood Beauty®’s Aloe with Vitamin E, Positioned To Drive Traffic In Your Store

Did you know that “aloe” has 220 million Google searches and “aloe oil” has about 50% of those searches?

Hollywood Beauty® Products is the No. 1 leader in multi-use beauty products and is one of the first to introduce an Aloe with Vitamin E Premium Oil to mass retail. High Category Performers are multi-use natural oils for ingredient-conscious consumers. Consumer reviews show they are seeking oils that soothe, condition and moisturize. Hollywood Beauty®’s Aloe with Vitamin E Premium Oil does this with a very pleasant botanical fragrance. If you are a major account for Hollywood Beauty® Products, get in touch via the Contact Us tab on the website for the chance to be featured on the Where to Buy section at www. hollywoodbeautyproducts.com.

Beauty® combines Aloe with Vitamin E and natural ingredients in a premium quality oil to offer those with textured hair and skin concerns an option to help calm their topical skin condition as needed. This is a natural way to soothe skin, scalp and relieve dry skin. Aloe, as an ingredient, is often known to make other products work more effectively, too. This helps moisturize and condition all hair textures and skin types.

Introducing Hollywood Beauty®’s 2oz. Aloe with Vitamin E Multiuse Beauty Oil

Aloe is a favorite to keep the skin clearer, scalp calmer and hair and skin hydrated. Until now, one could rarely find this in an oil format for ease of use. Aloe plants store water to thrive in dry, unstable climates Hollywood

• Ready to use: Vitamin A, C and E and natural carrier oils.

• Jojoba, Sweet Almond, Safflower oils mix with Vitamin E: gives benefits to hair, skin, and scalp for lasting moisturization and hydration.

As a beauty influencer and enthusiast, I have shared that I love using Aloe with Vitamin E in my hair and skin routine. To help keep my hair healthy and moisturized while wearing my natural curls or protective styles, I am always looking for a natural oil that soothes and conditions. Plus, Hollywood Beauty®’s Aloe has a fresh botanical fragrance I love to smell!

Morgan Angelique Owens

Rely on products from Hollywood Beauty® to help you, your family and your customers maintain healthier hair and beautiful skin. No matter what the need, Hollywood Beauty® has got you covered.

Retailer Results: A Few Highlights

Hollywood Beauty ® Multioutlet (MULO, IRI) dollar share results through May 2021, 52 weeks YOY% change

to meet all needs and various additional oils, from Tea Tree, Vitamin E, NEW Aloe with Vitamin E and Hemp oils to Jamaican Black Castor, Avocado oils, and NEW Flaxseed Organic Oil. These multi-use oils can help promote hair growth and retention, provide moisture and reduce frizz.

Spontaneous consumer spending increases when an assortment of items is offered. Because of various users and needs, multiple sizes and offerings meet consumer needs at shelf and online. Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body.

Hollywood Beauty®’s results show this.

Hollywood Beauty® has learned that adding education via display, at shelf and online opportunities will only increase these outcomes even more.

Hollywood Beauty®’s website focuses on “Celebrating and Caring for You”™, and there is something to be found to help all hair types, all hair textures and even dryer skin and scalp needs. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil”

Meet Morgan

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newly launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus varieties are now available. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins rich in Vitamin E.

• Hollywood Pure® Certified Organics, 1 ounce, 10-plus varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven varieties

• Perfect Results® from Hollywood Beauty®, six Pre-Mixed Pure Oil Cocktails with a touch of fragrance.

Available at Your Local Beauty Supply and Worldwide.

To learn more, visit hollywoodbeautyproducts.com.

PLEASE FOLLOW Hollywood Beauty Products® to learn about the latest innovation, education tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products

#hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils

Beauty expert, author, brand ambassador and entrepreneur powerhouse Morgan Angelique Owens uses her vision and voice to coach and uplift women and young girls by sharing the knowledge and expertise she’s honed in the areas of physical and mental health, beauty, personal empowerment and lifestyle content.

KNOWLEDGE TO KNOW

‘Fall in Love’ With This Season’s Hair Trends

Like leaves on a tree, your hair changes from season to season. Stay up-todate with these Fall hairstyles trends for men, women and children that are sure to turn heads thanks to ApHogee hair care.

1. Wolf Cut

This trend looks amazing with coily hair as it creates the perfect face frame out of curls.

This edgy cut combines a shag and mullet with its length, volume and choppy layers. The wolf cut is terrific for hair that needs rebuilding due to damage and can be paired with ApHogee’s Two-Step Protein Treatment and Balancing Moisturizer

Duo Packette. This treatment will help stop breakage and infuse moisture as hair grows through its transformative stage disguised as the wolf cut.

2. The ‘90s Inspired Zig-Zag Pattern

As ‘90s fashion is already making a comeback, that decade’s hair trends were sure to follow, and this pattern style of hair is kicking it off this Fall. Fine lines and smooth edges are what make this look seem so eye-catching. Adding clips and other hair accessories brings personality to this style as it can match any day’s outfit. Give this style a try,

and don’t forget to use ApHogee’s Gloss Therapy and Polisher Spray to provide lasting shine and stop the frizz from taking over this detailed look.

3. Long Layers

Long hair never goes out of style, especially when layers are involved in keeping those kinky curls weighed down. Let those long curls’ fall’ this season with ApHogee’s Curlific! Texture Treatment to improve elasticity and repair existing damage. Short hair has dominated the curl community for quite some time now, but the long coils will begin to take the lead this upcoming season.

To learn more about ApHoGee products, visit www.aphogee.com

Photos courtesy of ApHogee Hair Care

WATCH ME WORK

The Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair. So no matter how you work your hair, Gold Series works hard while you work wonders.

DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC

REPAIR & STRENGTHEN

Make this the year your customers fall in love with their hair. Encourage them to start with the Gold Series Hair Repair Collection from Pantene to repair damage, eliminate breakage and reduce shedding. This line-up was created by the same team of Black scientists, stylists and dermatologists who made Gold Series after conducting years of research on curly, coily and textured hair. These four products are infused with biotin and kukui nut oil and are proven to reduce breakage by 50% for 2X stronger hair that’s healthy and shiny.

ANTI-BREAKAGE COMBING CRÈME

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CLEANSING CONDITIONER

Gently removes build up and conditions for 86% stronger* hair, allowing customers to skip regular shampoo and conditioning.

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OVERNIGHT

REPAIR MELTING SERUM Hydrates tresses to help repair and renew hair overnight.

The Gold Series Hair Repair Collection works better because it’s made better, check it out for yourself at Pantene.com

BUSINESS TIPS

By Liz Uram

5 Communication Habits of the Emotionally Intelligent Leader

We’ve all seen it. The leader who receives bad news in a meeting and, with a loud outburst of disgust, slams their fist on the table. Or the leader who becomes overcome by their emotions and breaks down in tears. From one emotional extreme to the other, neither of these leaders instill confidence or trust in their team. Working for an emotionally unstable boss results in Groupthink or Eggshell cultures.

A Groupthink culture is formed when the group realizes that the only acceptable response to the boss’s latest and greatest idea is agreement. Have you ever sat in a meeting where the whole group just did the ‘smile and nod’? If so, you have experienced groupthink. Leaders who are prone to impulsive outbursts when they feel like they are being questioned create a culture where people are afraid to do anything but go along.

minute they are in a rage because traffic was a nightmare, and they are running late. They are an emotional hot mess.

You clearly do not want to create either of those cultures and in almost all cases, they are created unintentionally. That’s the scary part. The leaders don’t realize the impact they have. They lack emotional intelligence.

Simply put, emotional intelligence is your ability to cope with adversity. When people are doing what you want them to do, and your plans are working out the way you hoped, life is easy. But, how do you react when people aren’t doing what you want them to do, and your plans aren’t unfolding the way you had hoped? That’s the true test.

An Eggshell Culture is when everyone is ‘walking on Eggshells,’ and that is no fun either. This is created when you have a leader who goes from one extreme to the other. You never know what you’re going to get. It all depends on their mood that day. One minute everything is fine. The next

The good news is that emotional intelligence is a skill that can be developed over time. Just follow these five communication habits of emotionally intelligent leaders:

1. Self-awareness. Most leaders are not intentionally creating negative workplace cultures. They just aren’t aware of how their reactions can impact other people and create a sense of uneasiness. The emotionally intelligent leader is not only aware of the impact of their words; they are also aware of what message they are communicating through their facial expressions and body language. They understand that the perceptions others have of them, real or imagined, impact how their message is received. They strive to develop a heightened level of selfawareness through feedback, self-reflection, and assessments that can help them understand their natural personality style.

2. Positivity. The emotionally intelligent leader pays close attention to their thoughts and takes swift action to shift to a positive outlook when they catch themselves getting sucked into negativity. You can train yourself to have more positivity simply by paying more attention. What do you think of first thing in the morning? Do you think about your day ahead and say things to yourself like, “This is going to be a hard day”? If so, guess what kind of day you’re going to get? A hard day. It’s simple; just changing your thought to “Today is going to be a great day” can make all the difference.

share the success stories that show the mission in action and help their team see the “why” behind the “what” in everything they do.

4. Resilience. Stress and setbacks are a part of life. How you bounce back from a setback sets the tone for the rest of the team. The emotionally intelligent leader is aware of their stressors and their natural reaction. Do they go into fight mode or flight mode? They take steps to proactively counteract the negative impacts of stress on their life. They understand the serious health effects of long-term stress. One study revealed that 60% of all basic health issues are caused by chronic stress. By controlling their own stress levels, they are better able to help their team walk through stressful situations.

3. Mission-minded. The emotionally intelligent leader looks ahead to where they’re going. They know that their reactions can either help them or hurt them as they work to achieve their professional and personal goals. They talk about the mission of the company with their team. They know that having a shared sense of purpose will motivate and energize a team in ways that an angry outburst never can. They

Meet Liz

5. Conflict management. The emotionally intelligent leader doesn’t accept every invitation to engage in conflict that they get invited to. They understand that conflict is a natural outcome of a group of people working together. Every individual on a team is bringing their own set of beliefs, values, perceptions, and personality to the workplace. These leaders understand that when a particular person seems “difficult,” it’s usually just that they are “different.” They can see and appreciate the strengths that different personalities and backgrounds contribute to the greater whole. They accept individual differences rather than insisting that everyone see things their way.

There you have it. Five communication habits that can increase your ability to handle any situation in stride. Not only will you feel better, but you will also enjoy the results that come from a team of people who respect and trust you as a leader.

Liz Uram is a nationally recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results real fast. For more information, please visit www. lizuram.com.

TIPS

By Kate Zabriskie

Stop the Wheel; I Want to Get Off!

5 Steps for Beating Burnout

Wake up, coffee, shower, office, meeting, call, meeting, call, work, work, call, store, gas, home, dinner, walk, work, bed, repeat. Busy, exhausted, and less satisfying than the last – If that describes your day, you may be dangerously close to big-time burnout. How did you end up in this seemingly endless cycle? More than likely, a little at a time. In other words, the problem gradually evolved. We said “yes” when we shouldn’t have, we took on projects that added little value, we made choices that were pennywise and pound foolish, and the list goes on.

So how do you stop the churn? The same way it started – one step at a time.

Step One: Imagine a better future.

The first step in addressing burnout is picturing the ideal versus the reality.

If you could wave a magic wand paired with a dose of reality, what would your day look like? Fewer meetings? Less travel? More interesting people? Less chaos? Whatever it is, get a clear vision in your mind about what energized looks like. Once you do, you’ll have a destination toward which you can strive.

Step Two: Look for root causes.

Once you know where you want to go, think about what got you to where you are and if it’s happened before. People who find themselves overwhelmed and overworked often arrive at their destinations more than once. They take on too much, frantically shed activities, and then again find themselves in the same position. How does it happen? More easily than you might think. Despite dealing with the activities their choices created, repeat offenders often fail to address the root cause of their predicaments.

If you’ve been on the wheel more than a time or two, look for patterns. Do you take on activities before thinking through the costs versus benefits? Do you make decisions that don’t factor in the long-term implications in addition to the short-term rewards? Do you take joy in being busy, and then it becomes overwhelming, and you just shut down?

The faster you recognize the source (or sources) of your unpleasant busyness, the quicker you can start to do something to avoid getting back on the wheel.

Step Three: Ask yourself what activities add some sort of value for you or those you care about.

Deliberate decision-making can reduce burnout. In other words, when taking on a new task, clearly identify the value it delivers for you or someone who matters in your life. Working extra hours on a project that interests you and could open doors in the future might be a fine investment. On the other hand, flying halfway across the country to meet with a client you could connect with via video conference is something on which the deliberate decisionmaker would probably take a pass.

But what if your boss insists you meet with the client in person despite your reservations? From time to time, what you think is important and what others identify as critical activities will differ. That’s normal, and you might find yourself on an airplane regardless of your reservations. It happens, so get over it. Focus on what you can control, and don’t let the things you can’t become the excuse for not managing the decisions you do have.

Step Four: Block time for battery recharging.

Even if you participate only in activities that add value, you can still find yourself on the hamster wheel, albeit a very robust one. Value add, after value add, after value add with no break can still lead to burnout. For that reason, it makes sense to block time for thinking, walking, reading, or whatever other activities help you renew and recharge. A meeting-free day, for example, can yield great dividends. Can’t get a full day? How about a morning off to work in solitude, if silence and quiet time are important to you? The point is calendars fill. If you don’t claim space, something or somebody may usurp your time, and you will only have yourself to blame.

Step Five: Reflect and ask if what used to be important still is. Sometimes what used to be a fruitful activity no longer is. For example, if you once got a lot out of networking with a group and now seeing those same people doesn’t have the same return on investment, it could be time to redirect your energy to something more fulfilling. Do you participate in activities that used to excite but no longer interest you? Are you maintaining friendships or relationships you find draining? Are you holding onto projects you should delegate? If so, it may be time to refine and refocus your calendar instead of just going through motions that ultimately drain you.

Endless spin and burnout are real. With a little work and time, you can get off the wheel. So what will you do today to stop the spin?

Meet Kate

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

BUILDING TRUST Right From The START

If it makes you feel If it makes you feel

BEAUTIFUL then do it...

...with products that embrace the

NATURAL YOU

By Lafayette Jones

Brandi Taylor

Beauty Business Coach and Podcaster

Brandi Taylor is an accomplished beauty expert with 14 years of experience in makeup artistry, including fashion, video, and print. She is also the owner of Xquisitelooks, LLC. Her diverse background and experience create an exceptional style accredited only to her and her creativity. Her innate ability to bring out the best in others is unmatched. Because of this, Brandi is now a highly sought-after speaker and coach. Her workshops are a must for those serious about a career in the beauty industry.

In 2017, she founded the Detroit Business & Beauty Expo. She created the annual event to empower, connect and impact the beauty industry by providing exposure, networking, and premier education for beauty professionals and entrepreneurs. Through the expo’s success, the Business Beauty Podcast was formed in 2019 to expand the scope of the event from the borders of Michigan to a national stage by interviewing fellow experts from across the world.

Beauty SuperStars Talk is more than a podcast; it’s a movement to give voice to the best and brightest Black Beauty Bosses in the Beauty Industry, to encourage Black excellence and entrepreneurship, to preserve our history and bring healing to our industry! Founded and hosted by Beauty Industry Leader and Coach Miki Wright, it features weekly interviews,

URBAN CALL BRIEFS

which turn into Masterclasses. Black beauty bosses share their stories and wisdom on various topics to enrich and enhance the Black beauty industry.

As an entrepreneur and business coach, Taylor is committed to supporting ‘beautypreneurs’ and helping them amplify their business. She was featured on the ‘Your Online Success’ series and shared her “D.O.P.E.” strategy to help hairstylists take the overwhelm out of social media content creation.

You can learn more by following Taylor on social media at @ iambranditaylor or visiting https://YouTube.com/mikiwright.

Coming from a family of hairstylists, it was no surprise when Brendnetta Ashley decided to become a hairstylist, too. Born and raised in Northern California, Ashley grew up in the salon watching her grandmother create and transform her clients.

Ashley decided to start cosmetology school during her senior year of high school, where her passion for the industry began. Once completing cosmetology school, she embarked on her college career at San Francisco

Brendnetta Ashley Award-Winning Hairstylist

Brandi Taylor Beauty Business Coach & Podcaster

Brendnetta Ashley Award-Winning Hairstylist

Jalia Pettis Film, Television & Set Hair & Makeup Artist

URBAN CALL BRIEFS

By Lafayette Jones

State University, studying business communication. She assisted her cousin in the salon in between classes. Soon, she was ready to grow and build her clientele. In 2003, she began her career at JCPenney Salons, where she established a salon home. Over the years, she developed her clientele and became a master hairstylist.

After graduating college in 2010 with a bachelor’s in business communication, she wanted to be more than just a stylist behind the chair. So, she auditioned to become a part of the JCPenney Salon education team in 2012. Ashley always wanted to help other stylists starting in the business as she had learned it was challenging to find great support. Once she joined the education team, her career began to excel. During this time, her interest in editorial hairstyling increased.

She asked for opportunities, took additional education, and was soon able to assist artists such as Michelle O’Connor and Dilek Onur-Taylor. Ashley became a sponge of their knowledge and, in 2017, became a member of the Salon by InStyle inside JCPenney Artistic Education Team. She became the leader of the educators in her region, assisted with photoshoots, showcased her talent on stage at the Orlando Premiere show and shot a North American Hairstyling Awards (NAHA) collection. The collection won Team of the Year in 2020.

Ashley enjoys vivid coloring, braiding of all textures and styling. She keeps herself inspired by creating magic in the salon, exploring all opportunities, and learning from other stylists. Her dreams are to style for a magazine cover shoot and become an educator for a vendor. She knows she will get there because her motto in life is, “dream big and enjoy the process of accomplishing those dreams!”

She is currently a finalist in several national and international competitions, including the Texture Style Awards, Wella Trendvision in three different categories and Behind the Chair’s BTC Top 100 #One Shot Hair Awards in two different categories. Ashley’s star is definitely on the rise! The accomplished stylist was featured on Beauty SuperStars Talk during the ‘4 Under 40’ series as an up-and-coming hairstylist to watch in the future. Watch her full interview and prepare to be inspired and boost your confidence at https://YouTube.com/mikiwright.

To learn more about Ashley, follow her on social media at @edgybgirl.

Jalia Pettis

Film, Television & Set Hair & Makeup Artist

Jalia Pettis is a visionary and a woman who wears many hats - having a business background comprised of over 20 years in human resource management coupled with training and marketing experience. She started her company, 3Jay Productions, in 2006. The multi-faceted firm of professionals caters to those in the beauty, fashion, and entertainment industries, offering a broad range of services, including business development, brand management, imaging, art direction, event planning, and writing services.

In 2008, she launched her freelance makeup artistry career. After a solid year of trial and error coupled with frustration, she began seeking out mentors and took the initiative to study the craft of makeup artistry. She discovered that she had complete joy in this area of creativity and began booking fashion events, photoshoots, and travel throughout the Southeast. To take her career full-time, she knew she would need to relocate. So she moved from South Carolina to Arizona in late 2012. In 2014, she returned to school to study esthetics and graduated from Penrose Academy at the top of her class.

In July 2015, she became a Beacon Award Winner and, in May 2017, was named NAHA Finalist for Makeup Artist of the Year, both accomplishments through the Professional Beauty Association. In 2020, she was named an International Award-Winning Artist through IBI; in 2021, she concluded her studies, adding yet another licensure to her hairstyling skillset.

As a platform educator, Pettis travels to offer other professionals training in business and beauty. She has also developed a curriculum for aspiring Makeup Artists, which is currently undergoing copyright and will be available as training this year. She also has an educational platform entitled the Style Exhibition, which provides continuing education for those in the beauty industry and behind-the-chair services to agencies, business owners, commercial campaigns, and an array of talents.

As a licensed esthetician and professional makeup artist and hairstylist, she educates her clients on healthy skin, which lives under the glitz and

glamour. She writes as a guest contributor for various blogs and print publications. As a proud mother of three, her life philosophy is based on faith and perseverance.

In addition to being a highly sought-after session stylist, Pettis is an advocate for inclusion, diversity and equity in the beauty industry. She was a part of the ‘Revisiting Diversity’ series. She shared alarming behind-thescenes incidences in 2020 and 2021 as beauty brands and manufacturers

were committing to becoming more inclusive. The bold moves she’s taken in her own life and career, as well as her role as a single mother, made her interview a ‘must-see.’ You can watch it on https://YouTube.com/ mikiwright.

To learn more about Pettis and 3Jay Productions, visit www.3jayproductions.com or follow her on social media at @jaliadp.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE

Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.

EXTEND

Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.

PROTECT THE CROWN

Help your customers reign supreme this season with the Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture. It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.

SMOOTH

REFRESH

The scented formula of the Freshening Mist continuously releases a light oral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.

NOURISH

Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep.

*Associated with dandruff.

Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth.

By Dr. Shanessa Fenner

Beauty of Charity

The past 12 months have been no cakewalk for anyone. Business owners are still rebounding from being closed for months on end. Stylists struggled to stay afloat, as well. But manufacturers are demonstrating that we can find beauty in anything, but most especially in charity. From scholarship awards for students and professionals to product sample initiatives to help the less fortunate, beauty brands stepped up and proved that the beauty industry knows how to support its own and give back for the greater good. An incredible number of companies took the initiative to help those in need both in the industry and beyond to benefit various charitable causes.

For the 11th annual Beauty of Charity edition, we’re shedding light on just a few of your favorite brands’ most recent charitable acts.

American International Industries Center Its Focus on Philanthropy

Philanthropy is embedded in the foundation of Ardell, China Glaze, GiGi, Punky Colour, and the other American International Industries (Aii) family of brands. Since its inception, Aii’s brands have been involved in any number of charities that benefit many segments of society. From medical care to educational endeavors to providing funds for food and shelter, Aii’s brands have quietly afforded charitable institutions of all types to thrive and accomplish the loftiest of objectives.

The giving varies between supporting the companies own chosen charities and supporting choice charities of its customers and distributors. This diversity in giving allows the charitable dollars to benefit different people in different cities containing different needs.

Being headquartered in the greater Los Angeles, California area, the Aii brands have partnered, over the years, with organizations such as L.A. Shares and Helping Hands Society of Los Angeles. Making product and material donations available to the wide array of non-profit agencies, shelters and schools throughout Los Angeles has provided countless opportunities for said recipients to utilize the merchandise for a variety of purposes.

Moreover, Aii gladly supports the choice charities of a number of its customers and distributors. One such example is Chai Lifeline. Chai Lifeline, through a myriad of programs, provides social, emotional, and

financial assistance to children with life-threatening and lifelong illnesses and their families.

One such program is “Bike4Chai” – a premier cycling event for cyclists of varying skill levels. This annual event has become a major fundraising affair for Chai Lifeline. By contributing to and sponsoring a number of cyclists, Chai Lifeline can continue its incredible work on behalf of these children.

Giovanni Makes a Splash in Pet Care Industry

Giovanni has been the No. 1 selling hair care brand in the United States Natural Products Industry for over 10 consecutive years (according to SPINs) and is now expanding their vegan-friendly and cruelty-free product offerings to our Furry friends with five new Professional Pet Care items this spring. The Collection is inspired by their own Ellie Mae and highlights 16 Benefits for a happier pet.

Giovanni is also making a splash by partnering with Welsh Terrier Cares to support the rescue and re-homing of Welsh Terriers. Not only is Giovanni supporting pet adoptive mums and dads with a care package of goodies when heading home with a new pup, but they have also committed 10% of Giovanni’s website sales of their New Professional Pet Care Line for all of 2021 (www.giovannicosmetics.com ).

Join Giovanni and Welsh Terrier Cares by rescuing a Welsh Terrier today or by donating at www.welshterrierrescue.com. Welsh Terrier Cares was established in 1980 with a mission to rescue Welsh terriers in need. Today they successfully rescue over 20 pups a month and place them with loving families.

Anyone who has had the pleasure of visiting the Giovanni campus knows that a dog or cat can routinely be found snuggled up in an office or on a lap. “We have always had a heart for bringing the same level of salon sophistication to our furry friends” (shares Miss Clardy Giovanni’s General Manager while holding her dog Billy who was rescued through the Welsh Terrier Cares).

Giovanni’s 5 Professional Pet Care Products To keep your dog looking pawfessional!

• Professional Pet Care Shampoo - Oatmeal & Coconut16oz / Gallon

• Professional Pet Care 2-IN-1 Shampoo & ConditionerOatmeal & Coconut - 16oz / Gallon

• Professional Pet Care Waterless Foaming ShampooOatmeal & Coconut - 8oz

• Professional Pet Care Deodorizing and Finishing Spray - Oatmeal & Coconut - 10oz

• Professional Pet Care Multipurpose Wipes - Oatmeal & Coconut – 75 count

Murray’s Partners with Nonprofit to Benefit Students

Murray’s Worldwide and Junior Attorneys of America, Inc. collaborated to donate and pack over 110 backpacks filled with hair care products, notebooks, pens, pencils, markers and other school supplies to public schools in metro Atlanta. Murrays’ Director of Sales and Merchandising Deborah Brannon and Sales Manager Frank Conwell were excited to partner with Jina Haynes, president of Junior Attorneys of America, to support local schools.

Junior Attorneys of America, Inc is a 501(c)(3) nonprofit organization that empowers young people from underrepresented communities to become the next generation of lawyers and future leaders. They offer personal and life skills development programs, mentoring and tutoring. The

Giovanni has been bridging the gap between Natural and Salon-Quality, since 1979. They were the first full-range, salon-inspired hair care brand in natural product stores, and today Giovanni is recognized as a natural products industry leader.

Pioneer Arthur Guidotti began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, he opened his first salon - On Sunset. With time, Arthur’s hands started to react to the products used in his salons, and he tried product after product in search of a haircare line that would not cause a reaction on his skin. When none could be found, Giovanni was birthed.

Giovanni remains a USA-based, family-owned and veteran-owned company with a commitment to meeting the needs of consumers with Eco Chic Technology™.

programs are currently for metro Atlanta students in 6th to 8th grade.

Contact them at JuniorAttorneysofAmerica@gmail.com or visit their website at JuniorAttorneys.org. To donate to the mission of Junior Attorneys or know a child that will benefit from the backpack program, please go to www. gofundme.com/f/junior-attorneysback2school-drive.

Deborah Brannon

School Supplies

Junior Attorney Event

Murray’s Promotes ‘Self-Care’ with Sorority Workshop

Murray’s Worldwide donated hair care products and Isoplus-branded aprons to support The Rhoer Club during the 80th Southwestern Regional Conference of Sigma Gamma Rho Sorority, Inc.

Deborah Brannon, director of sales and merchandising for Murray’s, provided a product education “Self-Care Workshop” to teach the young ladies about healthy hair and protective styles. About 70 women attended and were given samples of Murray’s Style & Curl Milk, Isoplus Hair Fresheners and Honey Whip Curl Enhancer. Gift Cards were awarded to the young ladies during the contest session.

The Rhoer Club is a nonprofit club, an affiliate

of Sigma Gamma Rho Sorority, Inc. Sigma Gamma Rho Sorority, Inc. (www.sgrho1922. org/) is a nonprofit organization whose aim is to enhance the quality of life of women and their families within the U.S. and globally. Its Rhoer Club consists of a diverse group of young ladies between the ages of 12 and 18 who demonstrate a high scholastic standard. Kimberly Mosley is the Regional Rhoer Coordinator for the Rhoer Club in the Southwestern region.

The program provides training and guidance in education, community service, vocation, fine arts and social affairs. It also provides members with mentorship, support, commitment and encouragement from members of Sigma Gamma Sorority, Inc.

Palmer’s Announces the Palmer’s Stylist Scholarship & Gabrielle Corney Mentorship Program

The scholarship will provide career advancing opportunities to future Black hair stylists

Palmer’s® Cocoa Butter Formula®, America’s No. 1 Cocoa Butter brand, has announced the Palmer’s Stylist Scholarship and Gabrielle Corney Mentorship Program. Two Black recipients will be awarded full tuition to the Brittany Beauty Academy in New York, plus mentorship and a salon internship with renowned hair stylist and Palmer’s Ambassador, Gabrielle Corney. Recipients will also be provided social media and business training by Sabrina Boissiere, founder of Natural Partners in Crime and NPIC Management.

Palmer’s launched this program to help advance diversity and inclusion within the beauty industry, while empowering multicultural women to take the next step in their professional careers. The program reinforces Palmer’s unwavering commitment to the Black and LatinX community.

The application process reviewed the candidate’s work experience, education, desire to go to Cosmetology school, and goals upon graduation.

The first recipient, Onica Alexander, 24, was initially unable to pursue her cosmetology education due to COVID-19. Her mother, an Army sergeant from Trinidad, West Indies, raised Alexander in Queens, New York as a first generation American. Alexander’s application stood out because of her desire to make people look and feel good, coupled with her dream of starting an organization in local schools to mentor young beauty enthusiasts to follow their passion, provide them with the insight to build a successful brand, and help set them up for success upon high school graduation.

“Our brand has always been committed to supporting and advancing the Black and LatinX communities,” said Rebecca Brown, VP of Marketing. “We are honored to be sponsoring this life changing opportunity to guide these future hair stylists through their journey and introduction into the natural hair community through every touchpoint including education, business acumen, and social media skills.”

The selection process remains ongoing, and applications are currently being reviewed for a second candidate.

Deborah Brannon

Kimberly Mosely

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Urban Hydration Provides Clean Water with WATERisLIFE

Purposeful by nature, Urban Hydration aims to be a force for global good and has been committed to community and giving back since the start.

In 2016, Urban Hydration committed to providing clean drinking water for communities in need through a keystone partnership with WATERisLIFE. Through this partnership, with each purchase of an Urban Hydration product, one gallon of water is donated to a community without the ease of access to clean drinking water. Due to the outpouring of consumer support for this initiative, Urban Hydration raised enough money to contribute to the construction of two clean drinking water wells in communities in Kenya, which were completed from 2018 – 2019.

As a continuation of this meaningful partnership, in July 2021, Urban Hydration founders Psyche and Vontoba Terry donated $19,000 for the construction of a third water well, which will serve over 10,000 people living across several communities in Kenya.

Clubs of Collin County, National Breast Cancer Foundation, Becky’s Hope Horse Rescue, Watoto, Minnie’s Food Pantry, Foundation for CHOICE, Hope’s Door, Plan Empower Grow, Steve Harvey TV, PGA Senior Championship, BSBC School of Chamber and Business Management, 50+ Women to Work Conference, Walker’s Legacy Power Brunch 50 and more.

Creme of Nature Announces Inaugural Winners of Their $100,000 Legacy to Leadership HBCU Scholarship Fund

20 HBCU Students Slated To Receive a $5,000 Scholarship As They Continue Their Journey Towards Becoming the Next Generation of Black Leaders and Entrepreneurs

Creme of Nature today announced the inaugural recipients of their first “Legacy to Leadership” HBCU Scholarship program after carefully vetting through a number of highly qualified applicants. Twenty HBCU students from across the U.S. are now slated to receive a $5,000 scholarship from the company, which represents $100,000 in overall funding from the Creme of Nature brand.

Furthermore, the winners will not only receive $5,000 in funding support, but they will also receive Creme of Nature products, along with being honored as part of the company’s Legacy To Leadership Virtual Celebration.

The Legacy to Leadership program was originated to assist black students with the critical funding support they need to nurture and develop their personal legacy brands, as well as to support the company’s ongoing commitment to diversity, equity and inclusion that’s specific to HBCUs.

With college-wide statistics showing that Caucasian students get more than 75% of all institutional merit-based scholarship and grant funding, despite the fact that they represent less than 3/4 of student population, Creme of Nature felt it was important to bring its financial support directly to the student bodies of historically black colleges as a way to help even the playing field.

“The dynamic network of HBCU institutions have instilled confidence and created a space for dreams to be obtained for Black Students for generations,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services and alum of Florida Agricultural & Mechanical University (FAMU).

Additionally, in late July, Psyche and Vontoba donated $15,000 to complete their $50,000 pledge to support scholarships through the Urban Hydration Scholarship Fund, with Western Michigan University as the beneficiary. Through this fund, over 25 students have been awarded scholarships to finish their year of college, and $52,000 has been donated to Western Michigan University to date, exceeding the brand’s original pledge.

Throughout the years, Urban Hydration has made charitable contributions across a multitude of deserving organizations, including the Boys & Girls

“Creme of Nature shares the values of excellence that are prominent in the HBCU network and we are proud to assist the current generation of students with educational funding as they carry these superlative traditions onto the next generation,” said Williams.

Miles Armstrong, a 2021 Legacy to Leadership Scholarship winner went on to share, “I am a walking legacy. Attending an HBCU, specifically FAMU, is a legacy that I embody and will pass on to my grandchildren. Thanks so much to Creme of Nature for supporting my dreams.”

Supercharged

Hair Hydration with Maximum Moisture Retention

(Creme of Nature continued)

You are now invited to join Creme of Nature in congratulating all 20 honorees representing a variety of HBCUs across the U.S. including:

FULL NAME HBCU

Alana Smith Howard University

Alyssa Cabezas Spelman College

Ariana Holloway Tuskegee University

Nia Hammett North Carolina A&T State University

Jonathan Rhone Howard University

Miles Armstrong Florida Agricultural and Mechanical University

Xavier Hammond Florida Agricultural and Mechanical University

Mariah Pearson North Carolina A&T State University

Said Mohamed Howard University

Jheannelle Johnson Howard University

Jahia Collier Hampton University

Kenthia Roberts Howard University

Christine Stoll Howard University

Shaneer Heath Bennett College

Madison Mobley Central State University

Brie Turner Howard University

Morgan Kelley Spelman College

Shaunyce Lee Morgan State University

Lavelle DeHughes Tuskegee University

Amirah Turner Grambling State University

For more than 100 years, HBCU institutions have served as cultural and business incubators for thousands of Black students to cultivate their legacy brands. Creme of Nature is deeply familiar with the notion of legacy as one of the first mainstream haircare lines dedicated to creating products for Black hair. That was 40 years ago. Since then, Creme of Nature has become a staple for generations of families as grandmothers, mothers, daughters and aunties have used the brand consistently to ensure healthy and beautiful hair.

Fans are encouraged to follow Creme of Nature on social media @ CremeOfNature on Facebook, YouTube and Instagram. Or for more information about the Legacy to Leadership Scholarship program please visit https://cremeofnature.com/legacy-of-leadership/

SPLAT Donates a Portion of Sales in Support of Nonprofit for Mental Health Awareness Month

In support of Mental Health Awareness Month, Splat Hair Color announces their support of To Write Love on Her Arms (TWLOHA), a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire, and invest directly into treatment and recovery. For the month of May (1st to 31st), 15% of all purchases made on SplatHairColor.com will support TWLOHA.

Through social media, TWLOHA reaches more than 10 million people each month with a message of hope and help.

Through their FIND HELP Tool, TWLOHA connects people to free and reduced-cost mental health services in every zip code in the U.S. TWLOHA offers scholarships for treatment and recovery to individuals who otherwise could not afford professional help.

“We can’t stress enough the importance of mental health. Splat is honored to support such an amazing non-profit organization as To Write Love On Her Arms and promote their message of hope and help,” noted Jenniffer Paulson, Developlus VP of Marketing.

Both Splat and the To Write Love on Her Arms non-profit organization are excited to be partnering together and continuing to spread awareness of the importance of mental health.

To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also invest directly into treatment and recovery. Since its start in 2006, TWLOHA has donated $2.7 million directly into treatment and recovery and has reached people one-on-one by responding to over 222,000 messages from individuals across 105 countries.

Splat is a Developlus brand. All Splat formulas are Cruelty-Free, Vegan, Non-GMO, and Gluten Free. Splat is a women and family-owned business, and our products are made in Southern California. Splat offers a variety of semi-permanent, permanent, wash-out, temporary hair color and conditioning masque options for all users. Visit www.splathaircolor.com to purchase any of the Splat products ranging in price from $6.99-$14.99.

Developlus is a third-generation family-owned hair care products company based in Southern California, founded in 1991 by Ann & Dave Agrey. Leaders in color and formula development, we manufacture onsite to ensure each and every product lives up to their exacting standards. The vast majority of Developlus’ products are Vegan Certified, while all products are made in the USA and are Cruelty-Free. All new products and reformulations are made for Vegan Certification as they strive to make the best products for consumers and the planet, with a focus on environmental sustainability.

Cantu Beauty Nurtures the Next Generation of Female Leaders, Partnering with Gyrl Wonder to Support Young Black and Latina Girls

Multicultural hair care brand, Cantu Beauty, announces investment to support nonprofit through multifaceted programming addressing self-care and holistic wellness

Cantu Beauty, an award-winning multicultural hair care brand, is teaming up with nonprofit Gyrl Wonder, to support Black and Latina communities by nurturing the next generation of female leaders from curl to toe. Together, the partnership will provide bespoke events, resources and programs designed for ambitious young women of color to help build resilience, self-confidence and mental wellness as they embark on the next phase of their personal and professional journeys.

“Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at Cantu Beauty.

Naturally, the programming kicks off this Saturday, July 24 on International Self-Care Day with a conversation between Cantu Beauty’s Melissa Carnegie, Head of Global Communications and Community, and Gyrl Wonder founder Tola Lawal. The duo will host an Instagram Live on @CantuBeauty at 3:00pm EST inviting Gyrl Wonder mentees and the #CantuCrew community to participate in a discussion on all things self-care.

set the tone early that emotional wellness and work-life balance is also a key ingredient to success.”

The Instagram conversation is the first of a series of programming designed specifically for Gyrl Wonder mentees. In August, Cantu will host a series of virtual workshops for National Wellness Month to promote positive energy for the mind, body and soul. Then, Cantu and Gyrl Wonder will convene more than 100 girls for an Emotional Wellness Summit in October. Cantu Beauty has committed an initial investment in Gyrl Wonder programs through the remainder of the year, with support from an in-store pointof-purchase display at select Walmart stores nationwide with a portion of proceeds benefitting Gyrl Wonder.

“Gyrl Wonder thrives because we lean on our community of generous leaders like the women at Cantu Beauty who want to make a difference in our girls’ lives,” says Tola Lawal, Gyrl Wonder’s founder. “We are ecstatic to bring on a partner like Cantu this year that can help bridge the gap between the hard skills our girls learn ahead of entering the workforce, but also reinforce those intangibles they need to practice, like self-care, in order to flourish in their careers.”

“Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at Cantu Beauty. “Cantu Beauty is excited to work with Gyrl Wonder to empower young women’s self-esteem, confidence and equip them with skills to not only navigate the competitive workforce, but also

Multicultural hair care brand, Cantu Beauty, announces investment to support nonprofit Gyrl Wonder through multifaceted programming addressing self-care and holistic wellness.

The Gyrl Wonder partnership is one of Cantu Beauty’s recent commitments to elevate Black and Latina women in their community. Last fall, Cantu Beauty launched Cantu Elevate: a program in collaboration with 25 Black Women in Beauty to lift up Black female entrepreneurs to shape the future of beauty. The inaugural program awarded three Black female entrepreneurs a Cantusponsored advertising campaign valued at approximately $160,000 with campaigns set to launch this year.

To learn more, follow Gyrl Wonder on Instagram or Facebook or visit them at gyrlwonder.com. Additionally, stay connected with Cantu Beauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com.

MADE WITH Natural Ingredients

•Green Apple Nutrients

•Aloe Nutrients

•Coconut Nutrients

•Avocado Oil

Taliah Waajid Green Apple & Aloe Miracle Hold is the ultimate styler that provides strong hold for edges, braids, locs, pony puffs, twists and ponytails without flaking and adds natural shine. Nutrient rich with vitamins (A, B, C , E) fiber, protein and antioxidants to help achieve the strongest, healthiest hair.

TOP-SELLING Straightening Products

It can be tricky to straighten your hair - whether it is extensions, a wig unit or natural or relaxed tresses. But with the right products, your hair can be smooth, silky and straight - without the damage? That’s why heat protectants continue to be a hot commodity. Stock up on what flies off the warehouse shelves at Jinny Beauty Supply to ensure you carry product options your shoppers will love!

1.

3.

Smooth ‘n Shine Bodifying Mousse

AA91664

When smoothing hair is the goal, but limp, lifeless tresses are not, customers reach for the Smooth ‘n Shine Bodifying Mousse. Formulated with Black Seed Oil and Coconut Oil, this product works to keep strands smooth and straight.

HIGHLIGHTS

Provides extra hold Imparts moisture Sets and nourishes hair

4.

Cantu Thermal

Shield Heat Protectant

CTU7558

A fan favorite, this protectant can take heat up to 425° F and be used as a pretreatment to prevent damage caused by heated styling tools while adding moisture to strands for smoother, frizz-free results.

ORS Olive Oil

Heat Protection

Serum

ORS11163

This high-shine serum provides heat protection with its blend of silicon and natural oils. It shields hair from damage caused by heat styling tools while adding shine and moisturethe result: smooth and silky tresses.

2.

African Pride Olive®

Miracle Heat Protection & Shine Mist

AP68300

Shield against heat, humidity and frizz with the African Pride Olive Miracle® Heat Protection & Shine Mist. This weightless formula has olive and tea tree oils to leave hair nourished with a healthy-looking shine. Ideal for straight styling with blow dryers, flat irons, curling wands and other silkening tools; or as a finisher for weightless, frizzfree shine.

5.

Pantene Gold

Series Thermal Heat Protector

PG18672

Protect and condition your hair with this popular termal heat protector. Infused with argan oil to help prevent heat damage before it occurs, this product makes hair resilient against breakage for a smooth, beautiful style.

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

The Go-To Tool for Smooth Strands?

Hint: It’s A Keeper

We all know a hair-lover or two. And when that person loves a product or tool, we take their word for it, especially when we’re looking to do something particular with our hair. In this case, we’re talking about smoothing the hair and one of our favorite techniques to achieve this. In many ways, it’s a tradition that’s spoken for and experienced by many; perfect for the person who has a go-to look as it is for the individual who prefers to experiment with their style. A tool you can count on, the pressing comb.

Having been in the hair game for decades, no one does ‘tried and trusted’ better than Gold’ N Hot! If you’re looking to up your press game, grab the Gold’ N Hot Professional Stove Iron Pressing Comb. This hot comb has all you need and then some to smooth from top to bottom. A fine-tooth comb design that gently glides through strands while also letting you get close to the root. The ergonomic handle is designed for comfort and styling

Meet Sara Rueda

control, and it makes sure the heat stays where it’s needed. The comb gets hot while the handle stays cool and is easy to handle.

This hot comb wouldn’t be complete without the Gold’ N Hot touch, 24K Gold technology that completely encases the comb surface. This works to ensure heat spreads evenly both on the tool and throughout your hair. Even heating is key to bringing consistent, long-lasting results and shine to all hair types. Now, who’s ready to get to pressing? Explore all Gold’ N Hot’s hot comb tools and get your style how you want it.

Gold’ N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold’ N Hot on Facebook and Instagram @ goldnhotelite.

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

Perfect for Straightening

BRAND TO WATCH

Live Your Life in Color with Crazy Color

The ethos of Crazy Color is all about ‘living your life in color,’ and it urges colorists to let those words ring true. Live every day in color and unlock the potential we have at our fingertips for our businesses and ourselves.

Let’s Turn Back Time…

Crazy Color was founded by award-winning hairstylist Renato Brunas in the early ‘70s, in the midst of Britain’s punk rock

Crazy Color wanted to do everything it could to help keep that creative spark alive. It showcased the incredible looks that were coming from all over the world via social media to maintain a constant source of inspiration to stylists. It also utilized its social media platforms to host live education events to show off the inspirational talents of its Color Squad and give colorists access to color education.

Brunas’ beliefs continues to be championed by global Crazy Color Ambassador Sophia Hilton and the incredibly talented Color Squad, who all embody his pioneering vision of ‘unapologetic expression.’ They truly carry his torch, ensuring that fire and passion for all things rebellion, color and creativity continue to live on. Brunas’ principles remains at the core

being a flamboyant, larger-than-life figure. He always made brave choices and had an avant-garde approach to all things hair color. He also encouraged younger hairdressers and his peers to make hair color as fashionable as haircuts. Brunas had the foresight to fuel that style revolution, creating a product range that went on to evolve into an internationally loved brand.

Supporting the Community

The start of the pandemic was incredibly tough, especially for those working in the salon industry.

Professionals navigated their way through dark times and uncertainty the best way they could. For many, this meant pouring their creativity into their craft, working tirelessly to take their skillset to the next level and improving their services. The goal was to reopen salons with a bang!

Trend Setters & Innovators

The initial 20 vibrant Crazy Color shades quickly became a staple in every colorist’s kit back in the ‘70s. Fortyfour years later, Crazy Color has grown to a range of 40 shades, as well as a care range, a temporary color range, bleaching kits and accessories. The brand’s iconic pink bottles remain a staple in the top colorists’ kits, lining shelves of salons and being rocked day to day by the extension of our rebellious tribe: the customers.

The world is experiencing a burst of vibrancy, color, creativity and revolution, as we move forward into those brighter times we all hoped for. Much like its founders, the brand continues to encourage color innovation through its inspiring platforms and products.

To learn more about Crazy Color, visit www.

Renato Brunas 1998

Original Crazy Color Model - Hair By Tony and Guy.

THERAPY TRENDS

The Beauty of Justice Through Charity

By Elayne McClaine

Most multicultural communities have an ingrained tradition of charity as a part of their religious and spiritual beliefs and values. Many welcome the efforts of corporate entities and retail partners to get involved in charitable causes via their promotional campaigns and outreach. However, in today’s world, customers prefer brands that care - really care. Customers, especially your younger shoppers, want justice more than they want a glorified promotional event. Social justice is now a key charitable cause. Social justice can mean political justice, environmental awareness, economic equity or educational opportunities. More than 75% of young Americans expect brands to use their platforms to support social justice.

It just so happens that multicultural shoppers feel more under fire today than ever before. That’s why the “cause” matters. A company’s selection of the most proper cause means that it chose a relevant issue to support, not just an opportunity to make a public, self-serving donation.

It’s time for OTC dealers to align the justice sought with the beauty items bought. Tactically, that means investing in charitable programs that strengthen the ability to learn, earn and grow equitably. Political correctness will be key. Traditional forms of charitable events are still welcomed. Point-of-sale instore campaigns give customers a chance to see that the retailer, in some way, is “woke” to their plight. These customers may also appreciate contributions to mission work or volunteerism efforts. Voting rights, immigration reform, Black Lives Matter, pandemic awareness and STEM and code learning for girls are among the most relevant causes for the multicultural community.

Corporate giving is a beautiful reminder that a business appreciates its customers and their challenges. Link your OTC to issues that make your customers look and feel beautiful.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Introducing Murray’s Edgewax Caffeine PRODUCTS TO STOCK

Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles, ultimately helping to regenerate.

Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage. Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

DISRUPTING THE ROAD: Wahl Professional’s Disruptour Reinvigorating the Industry

Each stop features top educators, hands-on instruction and a newfound energy

If you missed Wahl Professional’s first leg of the Disruptour, you’re in luck. The nationwide educational experience is back at it this month with three more stops, beginning in Chicago. Attendees will learn two trendy haircuts, social media best practices, photography tips and the latest product information from the nation’s top educators.

Last year’s ‘tour went on an unexpected hiatus due to the pandemic. But the desire to serve communities with an education-first mindset about how to best use tools behind the chair only grew stronger during the break.

“We sat and thought about how we wanted to relaunch in 2021. We wanted to see how we could reach people in a different way,” said Lisa Finucane(@lisafin1), Wahl Pro US Director of Education. “People were looking for a connection, not just to a brand, but to each other.”

To that end, the 2021 Disruptour is demystifying clipper cutting education by breaking down the barrier between the company and communities with a shared experience.

ENERGIZING THE EDUCATION

This year’s setup is different, but excitingly so. Every educator is assigned a table with at most five attendees, allowing everyone to feel a stronger, more intimate connection to the material being presented. And while the core group travels to every stop, each experience promises to be different.

“There are new people that join at each location, so you won’t get the same experience twice if you decide to go to multiple shows,” says Finucane.

For example, attendees will be able to earn Continuing Education credits in Chicago, purchase products in Atlanta, and party with a year-end celebration in Miami.

Attendees will feel at ease no matter which city they travel to.

“This is one of the least intimidating experiences anyone will get. You’ll learn something no matter your skill level,” says Finucane.

GETTING BETTER IN EVERY CITY

The Disruptour has been to Austin, Boston and Nashville already, with noticeable progress at every stop.

“(Austin) was a little scary since we were still in the midst of Covid, but once we got there, everyone felt a sense of relief and a lot of healing came from this show,” says Finucane. “The team really started to gel in Boston and everything came together in Nashville. Communities were coming back into the light again after a dark time.”

MORE IS ON THE WAY

Plans are already being made for an evolved 2022 Disruptour.

In the meantime, barbers and stylists should be on the lookout for popups that include information about different tools and the 1919 haircutting system, along with a full-force, one-stop-shop for cutting, styling and finishing.

HOW TO ATTEND

Tickets for the Disruptour are available exclusively online. VIP tickets can be purchased and come with a limited-edition Disruptour Clipper, two mannequin heads and hands-on instruction.

Wahl US Director of Education Lisa Finucane and Byrd Mena on stage at Disruptour Trifecta

DESCRIPTION

The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

POINT OF DIFFERENCE

The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS

Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS

• The lashes are lined with adhesive that is activated by water

• Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line

• Beautiful, lush styles in natural to dramatic looks

• Lashes have tapered tips and a black band mimicking the look of eyeliner

• Available in 6 styles

• Lashes may be reused with traditional adhesive application

The Makers of ‘Fantasia IC’ Launch ‘Leaf Legacy’

The innovators behind Fantasia Inter Cellular, known as Fantasia IC, are introducing a line that is sure to correct all hair worries: Leaf Legacy.

A triple threat against all your hair woes, this unparalleled line is composed of a unique infusion of Hemp Seed and Avocado Oils.

Hemp Seed Oil smoothes, moisturizes and de-frizzes hair follicles with a high composition of Omega 3, 6 and 9 fatty acids. Avocado Oil nourishes hair to help prevent various forms of hair loss due to brittle, weak and premature hair fall.

Backed by the patented “FiberHance™” bond builder, salonproven technology is finally available to the retail industry. This integral ingredient has been clinically proven to make hair three times stronger by penetrating deep into the cortex of the hair fiber, strengthening and rebuilding strand structure.

The icing on this cake? The entire line is infused with a powerful blend of 10 essential oils, each purposefully chosen for their array

of haircare benefits. The oils chosen for Leaf Legacy are 100% organic and amongst the best in beauty.

Thus, a true miracle for hair. Each item within this five-piece line is competitively priced at $7.99, offering the most benefits the best prices around.

Leaf Legacy sets out to include the “best of the best” in the most cutting-edge line yet.

In today’s high-stress society, this line is a must for everyone.

For a limited time only, the Leaf Legacy Hemp and Avocado bundle is available for only $29.95.

Head over to Leaf-legacy.com to purchase a bundle today.

Ampro Industries Releases a Supreme Duo

Ampro Industries, Inc., Introduces Shine ‘n Jam® Supreme Conditioning Gel and Shine ‘n Jam® Supreme Foam Wrap Mousse: The Supremely New Duo to Add to Your Collection

Ampro Industries, Incorporated, manufacturer of Shine ‘n Jam®, Clear Ice®, Long Aid®, Ampro’s Beautiful Child™, Ultra Glow®, and U R Curly® and America’s number-one selling protein styling gel, Ampro Pro Styl®, is back again with a duo braid enthusiasts will love!

The Shine ‘n Jam® Supreme Duo is packed with ingredients such as African extracts and olive oil that condition, moisturize, and define tresses all while maintaining that supreme hold. “The Supreme Duo provides the strongest hold in the Shine ‘n Jam line,” explains Camille Wright, SVP of Marketing &

Communications, “It’s the one-two punch our loyal customers have been waiting for us to give them.” Known for its non-greasy hold, use Shine ‘n Jam® Supreme Conditioning Gel to lay the style while adding that intense shine. Follow with Shine ‘n Jam® Foam Wrap Mousse, the perfect finisher to tame frizz and set any style!

Free of alcohol, paraben, and dyes, the Supreme Duo reduces frizz, defines kinks, coils, waves and adds shine. So why not stay supreme with a brand you can trust from start to finish?

Organizers of in-Cosmetics Announced Event Postponements

in-cosmetics Global and Asia now scheduled for 2022, in-cosmetics Latin America moving to November 2021.

RX (Reed Exhibitions), the organiser of the world leading events for the personal care ingredients industry, has announced today that in-cosmetics Global and in-cosmetics Asia are being postponed. The rescheduled dates for in-cosmetics Global will be 5-7 April 2022 in Paris, and in-cosmetics Asia will now take place on 1-3 November 2022 in Bangkok. in-cosmetics Latin America, which was planned to take place in São Paulo, Brazil from 22-23 September 2021, will now take place from 10-11 November.

The decision to reschedule the global and regional event is due to the ongoing travel restrictions due to the pandemic, and by making this announcement today we hope to allow time for the situation to ease before we can unite and meet together inperson.

Speaking about the announcement, Roziani Zulkifli, Exhibition Director of incosmetics Global, said: “Despite live events now taking place, we have to consider the international nature of in-cosmetics Global. We have seen positive signs over the last few months with successes in the vaccination programme rollout, but new variants have created increased uncertainties and steady progress is not the case everywhere. We have been in continuous contact with both exhibitors and visitors, and it is clear the level of confidence to travel and attend large-scale international B2B exhibitions in the cosmetics industry is not there yet. Our primary aim is to meet the expectations of our exhibitors and visitors, and this we believe will happen in 2022.”

the dark red zone of maximum restrictions to curb the spread of infection. The new delta variant cases are increasing across Asia with widespread travel bans and further tightening of government movement measures. We believe that the most responsible decision at this stage is to allow time for Thailand and the ASEAN region to recover, and when safe, re-unite the Asia cosmetics community in 2022.”

Daniel Zanetti, Exhibition Director at in-cosmetics Latin America, commented: “After monitoring the coronavirus situation in Brazil, we’ve decided to postpone our Latin America show to November, which will give the country’s vaccination programme a further seven weeks to boost immunity. It was a difficult decision to make as we’re aware of the event’s importance to the region’s personal care industry and the demand for face-toface networking. However, we believe it is the best course of action for all involved to ensure we can deliver a valuable business event to our exhibitors and attendees”.

Also speaking about the announcement, Sarah Gibson, Exhibition Director of in-cosmetics Asia, said: “Thailand’s COVID cases are on the rise with Bangkok and neighbouring provinces placed in

The in-cosmetics team will remain in close communication with its customers and partners over the coming weeks and months. We would like to thank all our exhibitors, partners, suppliers and visitors for their continued support and patience during this challenging time

For updates, upcoming events, digital content on-demand and further information, please visit the in-cosmetics website: www. in-cosmetics.com

New Dark & Lovely Blowout Collection Brings a Next Level “Life-Proof” Blowout That

Won’t Frizz

Dark & Lovely Blowout Gives You 7 Days of Smooth, Soft, Shiny Hair

Love your blowout but hate the frizz, enduring dryness and damage for a style that won’t last? The New Dark & Lovely Blowout Collection has a solution for that. Rain or shine, from work to working out, Dark & Lovely Blowout gives you a dynamic blowout that won’t frizz out!

Experience THE ULTIMATE, life-proof blowout with the Dark & Lovely Blowout collection.

Introducing Dark & Lovely’s newest collection designed to help prevent damage and stop reversion in its tracks with the hair defense you need for 7 days of smooth, soft, and shiny hair.

The all-new, Dark & Lovely Blowout haircare and styling range features exclusive Poof-Proof™ technology that strengthens hair with less breakage when styling, provides heat defense up to 450 degrees, controls frizz in up to 97% humidity and helps to shield against 1 year of surface damage. AND it contains no dyes, no petrolatum, no parabens and no sulfates!

“With Dark & Lovely Blowout I know that my client’s blow out is going to stand up to their intense work schedules and seasonal humidity while protecting the integrity of the hair,” says celebrity hairstylist Kendall Dorsey, whose clients include Solange, Yara Shahidi, and Alicia Keys. “One of the best things about the Dark & Lovely Blowout collection is that the system allows for curly to wavy textures and has the flexibility of having a smooth luxurious blowout that is fully heat protected and humidity resistant.”

Moisture Treat Deep Conditioner

This conditioning treatment intensely moisturizes and provides the care of a mask with the convenience of a quick rinse-off conditioner. The Moisture Treat Deep Conditioner provides soft, nourished and healthier feeling hair without weigh down after just one use!! (12 Fl Oz)

Silky Slip Blow-Dry Cream

This lightweight styling hair cream coats hair with slip to easily detangle all curl types for less breakage. The Silky Slip Blow-Dry Cream provides heat protection up to 450 degrees to prevent heat damage during your styling routine. Great to keep the frizz away!! (5.1 Fl Oz)

Heat Shield Hair Primer Mist

Dark & Lovely Blowout collection is available exclusively at Walmart and Walmart.com.

Smoothing Weightless Wash

This color-safe shampoo effortlessly cleanses and removes buildup for smooth, healthy-looking hair that feels hydrated. The Smoothing Weightless Wash refreshes without stripping to prep for styling. (8.5 Fl Oz)

This color-safe, lightweight heat protectant mist preps and primes hair for styling with less damage. The Heat Shield Hair Primer protects from heat up to 450 degrees and prevents frizz even in 97% humidity. Apply to clean, damp or lightly dried hair to restore much-needed moisture for 24-hour hydration, reduce breakage by 60% and get hair that is 3x stronger! (4.4 Fl Oz)

Shine Gloss Serum Balm

This high shine, balm-to-serum formula provides 24 hours of smoothness and controls frizz for all curl types and textures. This serum delivers long-lasting all-day shine for a brilliant style and tames fly aways for a smooth blow-dry finish every time! (3.38 Fl Oz)

The Dark & Lovely Blowout collection is infused with hair-loving ingredients like silk protein, shea butter, and castor oil to restore shine and elasticity, provide essential nutrients, and stimulate the scalp for long-lasting moisture, strength, and growth.

The Dark & Lovely Blowout System Collection is currently available for a suggested retail price of 7.99 each.

For more information about Dark & Lovely, visit DarkAndLovely. com or follow us on Instagram, Facebook, Twitter and YouTube.

New Andis ® GTX-EXO™ Cordless Trimmer Improves Line of Sight & Detailing Performance for Professionals

STURTEVANT, WI (JULY 2021)

– Andis® Company, a leading manufacturer in barbering and grooming tools, releases its new GTX-EXO Trimmer featuring a sleek and unique design which provides professionals numerous advantages when working on intricate styles, including crystal-clear slight lines while perfecting any fade or trim.

In addition to better visibility, the GTX-EXO packs a new GTX-Z Blade for improved performance. The deep tooth blade is pre-set with an aggressive gap that eliminates the need for zero-gapping, a practice popular among barbers that delivers ultra-close results. Plus, the new blade is coated in an eye-catching custom gold corrosion-resistant finish.

The extremely powerful, high-speed rotary motor delivers 7,200 strokes per minute with advanced Constant Speed Technology for ultimate blade performance through all hair

types. The long-life lithium battery packs industry leading power enabling users on average 100 minutes of run-time with every charge.

“The GTX-EXO is the perfect solution for pros looking for an unobstructed view of their cuts, all while providing the cordless flexibility everyone already loves from their cordless Andis® tools,” said Angie Perino, Andis Education Manager. “No matter if you are cutting a simple fade or an intricate design, the GTX-EXO will deliver the performance you need to bring your vision to life.”

For nearly 100 years, Andis® Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. To learn how to maximize your Andis® tools, access free online educational resources at masterbarberschool.com, designed to allow everyone from expert barbers to beginning at-home users to learn new tips and techniques.

BIR BITS

GIVING BACK

L’Oréal USA is one of the six inaugural donors involved in the launch of Ascend’s Impact Fund. As the largest, non-profit PanAsian organization for business professionals in North America, the fund was created to focus on raising awareness of the history and prevalence of anti-Asian racism through expanding advocacy, allyship, education and community engagement to generate meaningful and sustainable change.

The fund has received six-figure commitments from inaugural donors EY US, U.S. Bank, Electronic Arts, L’Oréal USA, Pfizer and Verizon. This Fund will accelerate change by continuing Ascend’s 16-plus years of work building holistic Pan-Asian leaders and expanding the focus of its 5-Point Action Agenda, launched last year in partnership with over 150 organizations and companies. “We believe that corporate leaders have a pivotal role to play right now to foster a workplace culture that actively breaks down the ‘model minority myth,’ a term used to refer to a minority group perceived as particularly successful, and in a manner that contrasts with other minority groups, and stem the rising tide of anti-Asian sentiments,” says Anna W. Mok, president and executive board chairman of Ascend. “Companies and communities can only succeed over the long term if they promote an environment of inclusivity and belonging, and act as champions for underrepresented members and those of diverse heritages. Along with our partners we have been doing the work, but we recognize we still have more to do.”

The Impact Fund encourages corporate members and peer allies to work together in creative ways to engage with local communities and promote greater racial equity and harmony in the workforce. In addition to spreading awareness and encouraging action, the Fund will support the Ascend Foundation’s data-driven research to measure the progress of PanAsians and other underrepresented groups in leadership roles and identify the factors that contribute to leadership, workforce and population gaps.

For more information, visit www.ascendleadershipfoundation.org.

REP RAP

StyleCraft/Gamma+ of Pompano Beach, FL, the manufacturer and distributor of premium high-tech appliances, announces the appointment of Gerry Udell, Inc. as their northeast representative. According to Austin Russo, co-founder, “The Udell Group, with its long successful history in the professional beauty business, has been instrumental in helping appliance companies become leaders in the industry. Gerry Udell, Inc.’s expertise in selling clippers, trimmers, dryers, shavers, curling irons, flat irons and accessories will be invaluable in cementing our position in the professional beauty and barber field as leaders in technology, design, performance and innovation. Our company has been fortunate to have exponential growth over the past two years, enabling us to expand our footprint nationally and internationally.”

Industry icon and StyleCraft/Gamma+ co-founder Ken Russo told BIR that they will be moving to much larger facilities in the fall to accommodate their explosive growth. “We feel very fortunate to represent StyleCraft/ Gamma+, as they have a wide selection of high-quality appliances that have been meticulously crafted to fit the needs of today’s barbers and hairstylists. Our group is amazed at what StyleCraft/Gamma+ has accomplished in such a short time.” Gerry told BIR, “An important factor in StyleCraft/ Gamma+’s success is that they are an entrepreneurial company that is family owned—just like Gerry Udell, Inc.! Our group is very enthusiastic and highly motivated, as StyleCraft/Gamma+ is leading the field in producing new and innovative styling tools.”

Contact austin.russo@stylecraftus.com or gerry@gerryudell.com for more information.

SHOW CALENDAR

SEPTEMBER /

OCTOBER

SEPTEMBER

September 2-4 K-Beauty & Cosmetic Show

Incheon, Korea http://www.k-beautycon.com

September 3-4 Cosmetics and Hair Exhibition Nigeria Lagos, Nigeria https://cosmeticsandhairexhibition.co

September 10 INTERNATIONAL MAKEUP DAY

September 11-13 America’s Beauty Show

September 11-13 Amer. Hair Loss Council Hair Now 21

September 15 WORLD AFRO DAY Global

September 15-17

Rosemont, IL www.americasbeautyshow.com

San Diego, CA

https://www.ahlc.org/annualconference/

InterCharm Korea Seoul, Korea http://www.intercharmkorea.com/en

September 16 WORLD BARBER DAY International

September 27-30 ECRM Latin America Health & Beauty Virtual https://ecrm.marketgate.com/sessions

OCTOBER

October 1 NATIONAL HAIR DAY National

October 1-4

Nat’l-Interstate Council of State Boards of Cosmetology Annual Convention Louisville, KY nictesting.org of

October 3 Barbercon powered by Barbershop Connect

New York, NY barbercon.com, lee@ barbershopconnect.com

October 3-4 Image Expo Houston Houston, TX https://theimageexpo.com

October 5-7

BeautyWorld Middle East includes Battle of the Barbers, Dubai, UAE beautyworldme.com

October 10 NATIONAL LOVE YOUR HAIR DAY by It’s a 10 Haircare

October 11-12 ECRM Self Care Program Virtual https://ecrm.marketgate.com/sessions

October 11-14 ECRM Hemp/CBD Health & Beauty Care

October 11-29 In-Cosmetics Global

October 15 NATIONAL AESTHETICIAN DAY National

https://ecrm.marketgate.com/sessions

https://www.in-cosmetics.com/global/ en-gb.html

October 16-17 The Makeup Show Chicago, IL https://www.themakeupshow.com

October 17-18 Premiere Orlando Orlando, FL www.premiereshows.com

October 23-24 Tennessee Barber Expo Knoxville, TN www.tnbarberexpo.com

October 26-27 Pers. Care Products Council Science Symp./Expo

https://www.personalcarecouncil.org/ meetings-and-events

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• How do you give back to your local community?

• Have you donated to community charities and events?

• Would you like more ideas on how you can give back?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department

5. NO RETURNS will be accepted on coupon purchases.

*Original

I. Purchase the required amount of the vendor’s products. Coupon good for

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be

5. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted.

Miracle Edges for the Stylish & Healthy

Tips for Damaged Edges

Scalp Massage

Edges are not to be played with. The hairline is the most fragile part of the hair and once it’s damaged recovery can be a challenge. Here are a few tips on recovering from damaged edges and for healthy edge maintenance:

Use the balls of your fingertips to massage the scalp, paying special attention to the hairline during wash day and when applying Kaleidoscope Miracle Drops each week. Be sure to use Miracle Drops in the morning.

• Using them at bedtime will result in the product transferring onto your pillowcase or headscarf instead of on your scalp.

Avoid Tension and Heat

• For sensitive scalps, use Coconut Miracle Drops; for normal scalps, use Original Miracle Drops and for those who have suffered extreme damage or have previously used Miracle Drops, try Extra Strength Miracle Drops

When your edges are in recovery, it is best to leave them alone. The potential tension and damage caused by tight styles and heat manipulation are always risks when it comes to the edges, but it’s even more dangerous when the hairline is already compromised. If you need to lay down your edges, use Kaleidoscope Miracle Edges. This edge gel is infused with the Miracle Drops to help protect your strands and stimulate growth while gently smoothing the hairline - without causing damage.

After applying Kaleidoscope Miracle Edges, tie the hair down with an edge scarf for 10-15 minutes for a longer-lasting hold.

Right now, customers are having fun experimenting with their edges to create swoops and swirls - otherwise known as “baby hair.” Kaleidoscope gives them an edge gel formulated with the power of its growth-stimulating Miracle Drops to achieve the look they want while maintaining or restoring their hair health.

Order Kaleidoscope Miracle Edges today!

NEW! FROM CANTU CARE FOR KIDS

Curl C lass is in Session

Dry Shampoo Foam

This NEW kids foam gently cleanses and moisturizes the hair without adding water, extending the life of any hairstyle.

* Formulated with apple cider vinegar, which is known to help eliminate odors and absorb excess oil and sweat.

Control & Go

Styling Gel

Hair & Scalp Oil

Long-lasting, moisturizing styling gel gently provides all day hold for smooth edges, slicked-back styles, flat twists, and perfect up-do’s without breakage, flakes, itch, or crunch.

Seal in the moisture with the new kids oil made with tea tree and peppermint oils to help nourish and condition both scalp and hair strands. Free from Petrolatum!