Participation Focus – 2024 AFL Outer East
Participation & Programs – Footy in every home OUR ROLE
OUR FOCUSES
ATTRACT
STRENGTHEN THE BASE
SECURE THE FUTURE
DELIVERY
SCHOOLS
CULTURAL DIVERSITY
TRANSITION
METRO MELBOURNE (6-10)
PLAY ANYTIME, ANYWHERE
RETAIN
WOMEN & GIRLS
WOMEN & GIRLS
OUR PILLARS
PEOPLE & TEAM
STAKEHOLDERS
PROGRAMS
Secure the Future EVERY DECISION WE MAKE TAKES US ONE STEP CLOSE TO OUR VISION OF FOOTY IN EVERY HOME
AFL Nines
School Footy
72,000
6,500
39,380
95K by 2030
50K by 2030
50K by 2030
Auskick
Superkick
Community Footy
43,500
8,749
50K by 2030
30K by 2030
(Primary)
(Ages 8-12)
We aim to have equal representation numbers across Boys and Girls participation
1 Million Registered Participants Nationally by 2033
2024 AFL Outer East
SUPERKICK
AUSKICK 2023 Actuals
776
2024 Target
845
YTD
89 (+5)
B
621
G
152
B
649
G
196
B
75 (+3)
G
14 (+2)
2024 Target
176
COMMUNITY 7-12
B
126
G
50
NINES 2024 Target
206
B
106
G
100
2023 Actuals
1469
2024 Target
1800
YTD
592 (+103)
B
1135
G
333
B
1300
G
500
B
466 (+57)
G
125 (+46)
Participation & Programs – Victoria focus areas THE CHALLENGE
THE WHY
THE HOW
6-10 METRO MELBOURNE
PROGRAM SCHEDULING
BEST PEOPLE IN THE FIELD
4-12 YEARLY DECLINE SINCE 2019
AK > COMMUNITY CONNECTION
MORE STRATEGIC PROGRAMMING
DAILY DATA TRENDS
CHANGING FACE OF AUSTRALIA
UNDERSTANDING THE WHY
Programming
Programming
Programming
AFL Superkick September 2023
AFL Superkick – why and what? THE RESEARCH?
WHAT IS AFL SUPERKICK?
Across the past 5 years, participation trends have been monitored closely and have shown a decline of 8-12 year olds participating in the game.
• AFL Superkick is the AFL’s new product for boys and girls age 8 – 12.
Auskick Age
2019
2022
DIFF
4-7 TOTAL
85.49%
87.35%
+1.86%
8-12 TOTAL
14.51%
12.64%
-1.87%
What we know about Auskick: • The Auskick program is for younger children • Conflicting priorities with other sports x school sport x life What we know about Community: • Not all Auskick participants are ready to transition into Community Football • Options for new participants entering the pathway is limited or requires a level of skill and commitment • Participants are seeking a lower commitment x high modification version of the game • There is a growing concern around player injuries based on tackling
• Its modified, non-contact match play without structured competition management. • It sits alongside your Auskick Centre and aligns with delivery time and scheduling. • The program aims to increase and retain participants longer in the game.
AFL Nines September 2023
What is AFL Nines? AFL Nines is a fast, fun, and social way to play a modified version of Australian Rules Football. Nines can be delivered anywhere, anytime and is an inclusive game for all! ü 9 a Side ü Smaller rectangular fields ü Contact free – making it a friendlier & inclusive environment ü Opportunities for men/boys, women/girls and mixed divisions ü All skill levels welcome ü Low commitment, maximum fun!
How does AFL Nines look? Field Size
Field Lay Out
AFL Nines fields are rectangle in shape, with a maximum field size of 100m x 50m. Typical zones are 30m for forward and defence and 40m for midfield.
Please find an example of a Nines field lay out on a regular sized football oval. FIELD 1
30 m
40 m
• 18 Participants • 1 Umpire
30 m FIELD 4
FIELD 2
• 18 Participants • 1 Umpire
• 18 Participants • 1 Umpire
FIELD 3
• 18 Participants • 1 Umpire
What are the rules of AFL Nines? Equipment Game Time
2 x 20 minute Halves 5 x Minute half time break
Ball Size
Size 5 (Men & Mixed)
Starting Position & Zones Scoring Kick off the ground
Players must start in zones. 3 players each zone. Mixed = 3 females on field always. Zones aren’t restricted. Goal = 6 point Behind = 1 point Only forwards (3) with a wristband can score. Not allowed
Bounces
1 bounce allowed within 15m
Turnover
A turnover occurs when the ball touches the field via a kick or handball without being touched.
Holding the Ball
When a player in possession of the ball is touched by an opponent with one hand but deemed to have ‘no prior opportunity’, the umpire will call TOUCH and the player must kick or handball within two steps or two seconds. When a player had ‘prior opportunity’ to dispose of the ball and is touched, the umpire will award a free kick to the opposing team.
Contact
No tackling – one hand touch as a tackle. If purposeful contact is made then players will receive a warning or yellow/red card.