Beauty
The Australian
Therapist
the voice of the industry Volume 1
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Autumn 2012
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Welcome to the Autumn 2012 Issue
W
elcome to the Autumn edition of the Australian Beauty Therapist magazine. Notice of the 2012 ANNUAL GENERAL MEETING is scheduled for Monday 30th April 2012 at 6-30pm in our Artarmon office. You will need to contact Coleen at info@aabth.com.au to request an agenda. Please ensure you supply your email address & contact details. In the event that you do not have an email address please supply mailing address so I can post a copy out to you. Some exciting news is the magazine can now also be viewed online. Members will now be able to access the magazine via direct link http://issuu.com/outofwhite/ docs. Also, our refreshed AABTh web site will be back online early next month. If you haven’t supplied your salon details already, please email these to Coleen at info@aabth.com.au as soon as possible.
[ advertisement ]
In this issue Philip Fernandez is writing about the importance of attitude in managing ourselves and our business. Alison Yarnold talks about the importance of professional development and John Devecchis tells us “Time to Shape Up”. If you have ever wondered about natural ingredients you can lean more about them in the Truth about Natural Ingredients article. Our Professional Profile this issue is Gernetic International and our Salon Profile is Viviana Scown’s new salon Exquisite Beauty at Neutral Bay.
In the nail section Bio Sculpture talks about the latest Nail Trends for the coming season. We have also enclosed the latest CIDESCO International Link. Happy reading ... Coleen
WA NT A CHANG E
BEAUTY IN THE COVE is looking for a therapist to join their team. Excellent salary, bonuses and conditions. If you are passionate and enthusiastic, highly motivated, results driven and would like to work in a fun team with great clients, please contact us on (02) 9420 1880 or send your CV to: info@beautyinthecove.com.au
www.beautyinthecove.com.au Publishers: Advanced Association of Beauty Therapists CIDESCO SECTION AUSTRALIA PO Box 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761
Editorial Enquiries: The Australian Beauty Therapist Magazine PO BOX 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761 info@aabth.com.au
Front Cover: GERNETIC INTERNATIONAL Tel: 02 9452 6230 www.gernetic.com.au
Advertising Enquiries: Sue Hannell Tel: 0412 742 094 or 02 9439 5054 Email: sue.hannell@aabth.com.au
Printing: PLT Print Solutions Tel: 02 9975 2817 Design: Out of White Design Pty Ltd Tel: 02 9924 3319 Email: info@oow.com.au For membership, subscriptions and contact listings: Contact Coleen Shaw at the AABTh head office on Tel: 02 9439 5054 Email: info@aabth.com.au
© The Advanced Association of Beauty Therapists. CIDESCO SECTION AUSTRALIA. All rights reserved. No part of this publication may be reproduced whatsoever without written permission from the publisher. Advertising is accepted for publication on the strict understanding that material does not contravene any law or regulation and complete responsibility remains with the advertiser. Advertisers completely indemnify the publisher, its directors, employees and agents against any claims, cost penalties, suits, expenses, judgements, damages and any other liability, whether caused by or arising whatsoever. The publisher accepts no responsibility for late delivery of publication for whatever reason. In the case of a dispute the publisher’s decision is final and binding to all parties. The views expressed in this publication do not necessarily represent the opinion of the AABTh. The appearance of any advertisement in this publication does not constitute the AABTh endorsement of any product, service or the like, nor does anything contained in this publication represent an endorsement of any person or company which employs any methods or skills described in this publication.
The Australian Beauty Therapist Magazine
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Contents
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Regulars p06 Welcome p08 Industry News Share your social events, educational achievements and business developments p34 Business Matters • Attitude is key in managing ourselves and our business By Phillip Fernandez, Human Strategist • Protect your Professional Reputation By Siltex (Australia) • The secret to attracting New Clients By Trish Rock, Nail Salon Consultant • The Importance of Professional Development By Alison Yarnold, Principal, Advanced School of Beauty Therapy • Dealing With poorly performing employees By Greg Christo • Is Your Business Reaching It’s Full Potential? By Ann Morris, Advanced School of Beauty Therapy Newcastle p43 Health & Fitness Time to Shape Up By John Devecchis
Features p12 Understanding Pigmentation By Fiona Tuck Skinstitut p16 Professional Profile Gernetic International By Frank Sellam p18 Brow Rehab By Liz See Get Thereded p20 Olive Leaf Extract Super-Ingredient By Dr Ralf Schlothauer, Comvita’s Chief Technology officer p22 Salon Profile Exquisite Beauty Neutral Bay By Viviana Scown p24 The Truth about Natural Ingredients By Dr Ernst Eiselen
p44 Essentials New products and ideas for the beauty industry
p30 Bio Sculpture Professional Profile By Talya Bergman
p47 Directory
p32 The Emerging Nail Trends for 2012 By Talya Bergman
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Industry News Our members and those in the beauty industry share their social events, educational achievements and business developments. 6th BABOR Business Breakfast
Date: 13th February 2012 Time: 8:30am - 11:30am Location: Waterview at Bicentennial Park On 13th February BABOR held its 6th BABOR Business Breakfast. The event included guest speakers Natalie Alaimo, Social Media Expert, who gave a presentation on how to use Facebook as an effective and easy marketing tool within your business and Ruth Thirtle who introduced our clients to new ways of gaining more clients just by talking! Some lucky BABOR clients also won intensive one on one courses with both Natalie and Ruth! Managing Director, Donna Waite and National Training Manager, Anouk Thebault took clients through the new marketing and promotions plan for 2012, and also covered the worldwide share of our different ranges & introduced the new range ‘Original Green Peel’ that we will start to distribute as of March 1st 2012. The day ended with the announcement of the 18 lucky winners for the trip to the BABOR Headquarters in Aachen Germany. The Salon owners will go for a 5 day intensive training trip, and be wined and dined for a week of fun. Donna said ‘I wish everyone could attend, but unfortunately spaces are strictly limited’. Congratulations to all of the BABOR winners and good luck to everyone for 2012! To become a BABOR stockist and be in the running to win your spot for next year contact BABOR on 1800 139 139. Pictured: Donna Waite Managing Director Babor and Claire from Integrity Paramedical Skin Practitioners.
Bio Sculpture Gel Celebrates a Successful 2011 Winning Four Prestigious Industry Awards Leading nail care company, Bio Sculpture, continues to shine having won four prestigious industry awards last year. US magazines, NAILS held their eighth annual Readers Choice Awards in 2011 and Bio Sculpture Gel won the Award in the Favourite New Product category for their Vitamin Dose product. NailPro launched their own Reader’s Choice Awards in 2011 in which Bio Sculpture Gel won the Award for the Best Colour Gel on the market. Japan, one of Bio Sculpture Gels’ largest markets voted Bio Sculpture Gel as having “The Best Clear and Colour Gel” for the
fifth year in a row, outdoing 50 other competitive nail gel products in their Stylish Nail Awards, the most prestigious award in the industry in Japan. To top off one of their most successful years to date, founder of Bio Sculpture Gel, Elmien Scholtz, was awarded the Ernst & Young Entrepreneur of the Year Award, in the Emerging category for the South African leg of the competition. “We have worked tirelessly towards this and it presented a great sense of pride for my brand and hard work,” said Elmien.
The Australian Beauty Therapist Magazine
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Contact us Send your photos and information to Industry News email info@aabth.com.au
EzNailz Face & Body celebrated their 10th birthday with a bang earlier on 12th February, 2012. The day was a great success with special guests from Gelish, Jax Wax, Mancine & Summer Tan, Vagegghi, Zoya, Charisma Nail Innovations, Bioelements Skin Care, Pure Inventions and Mirabella Beauty. Our complimentary classes were well attended, with a real spirit for learning and embracing new ideas and products - it was lovely to see old and new industry faces present and enjoying the day. Congratulations to those who took away prizes on the day. We wish to sincerely thank everyone who participated in the day and helped celebrate our milestone it means the world to us. Pictured (from top left): Krystin Clarke introduces Mirabella Beauty to a class of willing participants; Lisa from Gelish; Rachel from Vagegghi and Mary from Mancine – the calm before the storm; Michelle from Zoya.
Skinstitut Ambassador Programme 2012
Skinstitut launched a new paramedical ambassador programme in January this year. The Skinstitut ambassador programme involves successful completion of all Skinstitut paramedical classes, a written examination and a practical assessment of advanced chemical peeling. Skinstitut ambassadors will receive a paramedical Skinstitut practitioner certificate and pin and will be listed as a recommended paramedical practitioner on the Skinstitut website. “The programme has proven to be extremely well received and we have waiting lists for our postgraduate classes across the country The classes range from microdermabrasion, advanced skin analysis, skin needling and chemical peeling. We continually updated the classes with new information and latest medical research to keep them informative, current and industry relevant.” says managing director Fiona Tuck. Isn’t it about time to take your qualifications to the next level? Contact Us: 32/6 – 8, Herbert Street, St Leonards NSW 2065. Phone: (02) 9460 7559 Email: sales@skinstitut.com Website: Skinstitut.com
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Industry News Hamaya International Pty Ltd has now become the new distributor for ‘the original Green Peel’ in Australia Hamaya International is owned by the same distributor that has successfully imported the BABOR brand in Australia for the past 10 years. Managing Director Donna Waite says ‘ We are excited to take on the distribution for Green Peel…don’t be fooled by imitation peels, GREEN PEEL® is the original method developed in Germany by Dr. med. Christine Schrammek-Drusio - medically inspired & dermatologically efficient’. GREEN PEEL® is a natural treatment method and offers help and results for a wide range of skin conditions in every age group. With the help of Mother Nature the aging processes of the skin can be counteracted, the complexion refreshed, regeneration of the skin triggered and renewal of the skin initiated on a purely natural basis. A GREEN PEEL® treatment is only available at certified stockists. To find out more about introducing Green Peel into your salon or spa contact us on 02 97378100 or 1800 139 139. www.originalgreenpeel.com.au
Natural Compatibles enters its 20th year with new owners 2012 heralds a new era for beauty industry leader Natural Compatibles. Melbourne, February 13, 2012 – After nearly 20 years as a leading supplier of professional makeup to Hair and Beauty Salons Australian makeup manufacturer and distributor Natural Compatibles (NC) enters a new chapter. Experienced businesswoman Pamela Andrews has recently purchased the business and is ready to take it to the next phase. With the retirement of NC founder Denise Richardson, her beloved business was recently listed for sale. “The timing couldn’t have been more perfect” explains Andrews “When I saw NC advertised, I was looking to purchase my own business and really wanted to move back into the beauty industry after a period in food manufacturing. Given my 18 year association with Natural Compatibles and strong rapport with Denise and National Educator Louise Mucha, I saw NC as a great opportunity.” Andrews has extensive experience in the beauty and colour image industry. Starting out as a Colour Image Consultant in the early 1990’s, Andrews saw the potential of makeup and soon introduced
it to her Colour Image Consultancy business. “I saw ‘Exploding the Makeup Myth’ (written by the co-founder of Natural Compatibles) in a bookshop and couldn’t read it quick enough” explains Andrews. “I’ve always loved the NC makeup concept and products. I still wear NC make-up daily.” Andrews became the first Victorian stockist to receive training in the NC philosophy in 1994. Andrews continued to expand her business into makeup, skincare, facials and clinical weight management whilst retailing, undertaking makeup tuitions and demonstrating the NC product range. “As NC heads into its 20th year I am excited to spearhead this next phase for NC. My daughter Kasie is joining NC as we look at creating a new range of makeup aimed at a younger clientele” enthuses Andrews. “The range will still be under the NC umbrella but will feature different packaging and name. This means we will be able to target all women, as NC will have products suitable for the young girl first experimenting with makeup, to the mature woman who knows what colours and techniques work best for them.” “I believe my recent experience in the food manufacturing industry will be beneficial to the research and development of the new product range. I will continue to streamline the inhouse production of NC powders and shadows and the overall operation of NC” says Andrews. Andrews believes now, more than ever, Hair & Beauty salons looking to retail makeup should consider NC. “NC has been a leader in professional makeup for nearly 20 years and continues to prosper in the competitive beauty industry. This proves that they still have a good product offering” explains Andrews. “NC is the only makeup range that has a concept that is different. NC can be described as the little black dress of makeup as it is enduring, timeless and always makes you look and feel good. Our philosophy is based on art not fashion. NC also offers excellent salon support to its stockists and a comprehensive training program.” Pictured (L-R): National Educator Louise Mucha, New Owner Pamela Andrews, NC Founder Denise Richardson.
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One of the major client concerns that we face in the skincare centre is hyper pigmentation
The Australian Beauty Therapist Magazine
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If the body is nutrient deprived the cell membrane can work less selectively and the wound healing and repair of the skin can be compromised
T
o be truly effective in the treatment of hyperpigmentation we need to ascertain the contributing factors, causes and triggers. By removing these factors or at least inhibiting the majority of them we can maximise treatment efficacy and client satisfaction. Hyperpigmentation, a discoloration of the skin, is often caused by inflammation, hormonal change, medications or can be heredity. Inflammation leading to hyperpigmentation can come from prolonged sun exposure, tanning beds, acne, through the use of lasers or other injuries to the skin. Hormonally-induced hyperpigmentation appears most often during pregnancy but can occur with any fluctuation in hormones, such as puberty, the use of birth control pills and menopause. With the right combination of professional treatments and homecare products, we can lighten existing hyperpigmentation and inhibit its continual formation. The most effective way to treat hyperpigmentation is through a multipronged approach. This article explores the process of melanogenisis, the trigger factors and treatment and product solutions to effectively lighten unwanted pigmentation Pigment is the substance that gives colour to the skin and hair. The skin colour is determined by the amount of melanin made by the pigment cells. The main pigments in the skin are melanin (Euomelanin and Phaeomelanin) and hemosiderin (a breakdown product of haemoglobin which makes up red blood cells). Melanin is manufactured by specialised cells in the skin known as melanocytes and protects the skin from the sun’s ultraviolet rays. Because fair-skinned people have less Euomelanin melanin, they face more risk from the damaging effect of the sun than those who are naturally dark-complexioned. Melanocytes work in synergy with keratinocytes. They are more susceptible to oxidative stress and lipid peroxidation than the keratinocyte because the production of melanin is an oxidative process in its own right. The melanogenisis process has greater requirements for antioxidants and therefore free radical damage and continual exposure to them will expedite the condition of hyperpigmentation. The melanocyte is a dendritic cell that uses dendrites or arm like projections to inject pigment (melanosomes) into the keratinocyte evenly throughout the spinosum layer. The need for a healthy, flexible permeable cell membrane is essential for this action.
Essential fatty acids are essential for healthy cell function and permeability and supplementation in the diet can often be beneficial when treating hyperpigmentation. Understanding melanogenisis is critical when determining suitable dietary supplementation, effective skincare regimes and to assist with the clinical treatment of abnormal skin pigmentation. Included in the process of melanogenisis are chemical intervention points where changes can be instigated. The most effective topical skin lighteners and treatments are the ones that target the most intervention points, hence their efficacy. The Melanogenisis Process and Intervention Points UV radiation • Block UV Radiation • SPF 15+, antioxidants MSH - Melanin Stimulating Hormone Cell signalling • Block Melanin Stimulating Hormone • Avoid direct sun exposure, control inflammation Tyrosinase and Tyrosine - Formation of melanosome • Inhibit tyrosinase, a catalytic copper containing enzyme which assists in oxidizing the amino acid tyrosine, needed to form the melanin in the melanosome. • Daisy Flower Extract, Wakamine, Lotus of Japonicas Symbiosome L Dopa and L Dopa Quinone - Formation of melanin pigment • Interfere with the building blocks for pigment in the melanosome • Daisy Flower Extract, wakamine, antioxidants, retinol Phaeomelanin and Euomelanin - Transfer to keratinocyte • Interfere with the transfer of pigment from the melanosome to the keratinocyte • Niacinamide MSH is an anti-inflammatory, regulatory hormone made in the hypothalamus. It controls production of hormones, modulates the immune system and controls nerve function. It is made when leptin is able to activate its receptor in the propio-
melanocortin (POMC) pathway. If the receptor is damaged by peripheral immune effects, such as the release of too many pro- inflammatory cytokines, then the receptor doesn’t work correctly and MSH isn’t made. Leptin controls storage of fatty acids as fat, so MSH and leptin are a major source of interest in the treatment of controlling MSH. MSH sits as the central hub of a series of important effects. MSH controls hypothalamic production of melatonin and endorphins. Without MSH, deficiency creates chronic nonrestful sleep and chronic increased perception of pain, respectively. MSH deficiency causes chronic fatigue and chronic pain. MSH also controls many protective effects in the skin, gut and mucus membranes of the nose and lung. It also controls the peripheral release of cytokines; when there isn’t enough MSH, the peripheral inflammatory effects are multiplied. MSH also controls pituitary function. Any hormonal stimulus, inflammation or drug stimulus to the pituitary can therefore have a knock on effect to MSH. Any illness that begins with excessive production of pro-inflammatory cytokines will usually cause MSH deficiency. This is the basic mechanism that underlies damage caused by exposure to biologically produced toxins neurotoxins (biotoxins) made by invertebrate organisms, including fungi (molds), dinoflagellates (ciguatera and Pfiesteria), spirochetes (Lyme disease), and Microcystis and bacteria, Hypo pigmentation may be seen as a result e.g. Tinea Versicolor. Several pathways eventuate in the development of phototoxic tissue damage, and for many phototoxic agents, more than one pathway is responsible. On absorption of radiation energy by the photosensitiser, formation of an excited state molecule occurs. The excited state molecule may then participate in oxygen-dependent processes (i.e., photodynamic processes) via two major pathways, both of which result in cytotoxic injury. Therapeutic or occupational exposures to these agents are the common route of contact. The action spectrum is in the UVA or visible light range. Topical exposures to furocoumarins may occur in individuals in certain occupations (bartenders, salad chefs, gardeners) and in patients receiving topical photochemotherapy with psoralens. Such exposures were reported in the past among users of tanning preparations or perfumes containing 5-methoxypsoralen but these preparations have been withdrawn from the market.
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The most effective topical skin lighteners and treatments are the ones that target the most intervention points
Commonly known photo sensitisers and pigment inducing drugs • Artificial fragrance and some citrus based essential oils • Antiseptics • Heart medications • Anti-anxiety medication • Anti – depressants • Anti-inflammatory drugs • Acne medications Benzyl peroxide, isotretinoin, resorcinol • Antibiotics • Anti-fungal medications • Some blood pressure medications and steroids Other factors that may aggravate pigmentation • Hormonal imbalance of the reproductive system or adrenal glands e.g contraceptive pill, HRT, pregnancy, stress, adrenal exhaustion, Cushings syndrome • Heavy metals or toxins • Cigarette smoking • Prescription medications and drugs • Alcohol • Poor nutrition Clinical Treatment Options Microdermabrasion Microdermabrasion will mechanically remove superficial dead skin cells. The process of the removal of the dead skin cell build up will result in a smoother, clearer and brighter complexion. The actual exfoliation will not target excess melanin production however infusing tyrosinase inhibiting ingredients such as daisy flower extract or vitamin C straight after the treatment will allow better penetration of active ingredients. Suitable for darker skin, sundamage and post infammatory hyperpigmentation when used in conjunction with skin lighteners. Chemical Peels Chemical peels involve the application of a topical acid or fruit acid to induce a controlled form of wound healing to the skin. The lower the pH and higher the acid percentage, the stronger the peel. If the pigmentation is predominantly based in the epidermis, a course of three chemical peels may lighten the appearance of the skin by removing the hyper keratinised
cells. Chemical peels will work better to treat pigmentation when used in combination with ingredients to target pigmentation such as L.Ascorbic Acid and Niacinamide. Chemical peels are not suitable for all skin types and performing a peel on a darker skin could actually induce post inflammatory hyper pigmentation. Suitable for sundamage, melasma, fairer skins. Skin Needling Skin needling or dermal rolling uses very fine, surgical stainless steel needles to make microscopic channels into the epidermis and dermis. This process is designed to stimulate the body’s own natural wound healing response. Growth factors are released which promote healing of the skin and the deposition of new collagen. Skin needling restores keratinocyte function, which in turn normalises cell signalling with melanocytes. The melanogenisis process is affected by the normalisation and regulation of melanocyte differentiation, dendrite formation and proliferation via mitogen activated protein kinase. A professional course of skin needling would involve a course of 3-6 treatments at eight week intervals. The client may use a home roller to further enhance the efficacy of clinical treatments and infuse the active skin lightening ingredients deeper into the skin. Suitable for melasma, hormonal pigmentation and darker skins. Laser Lasers can be used for the treatment of skin pigmentation and have minimal or no impact on normal skin. This is possible due to the process of selective photothermolysis. This is a term that describes how a particular laser wavelength is attracted to pigmented lesions, and only minimally to the normal skin to allow selective removal of a lesion. This allows the laser to selectively disrupt the pigment with minimal or no damage to surrounding skin. Generally, the wavelengths that are attracted to the melanin in pigmented lesions range from 532 nanometers(nm) to 1064nm. One type of laser for treating pigmentation is millisecond pulse width lasers. These lasers emit pulses of light that are attracted to the melanin in the pigment, and this selectively disrupts the pigment by thermally heating it. The length of each pulse in this case is in the millisecond range (1 millisecond = 1/1000th
of a second), and although this sounds short, it is actually a long time in this instance. An example of this laser is the Gemini Laser or the Candela V-beam pulsed dye laser. Another type of laser for treating pigmentation is q-switched lasers. These lasers emit nanosecond pulses (1 nanosecond = 1 billionth of a second) of light that are attracted to the melanin in the pigmented skin. They also selectively heat the pigment to disrupt it, but as the pulses are much shorter, they also have a photomechanical effect ie: they shatter/shock the pigment causing it to breakdown. It is this effect that also allows these lasers to remove tattoo pigment as well. Generally the advantage of these lasers is that they require fewer treatments to treat pigmentation than the millisecond lasers. It is a more aggressive and effective treatment, and therefore also has more side effects such as a longer recovery time as well as an increased chance of postinflammatory hyperpigmentation. Examples of these lasers include the Sinon Ruby laser and the Medlite laser. Suitable for sundamage and hereditary pigmentation. Not suitable for Melasma. Healthy skin and normal functioning melanocyte cells are dependent of a well balanced diet. If the body is nutrient deprived the cell membrane can work less selectively and the wound healing and repair of the skin can be compromised. Zinc – assists with healing and repair of the skin, hormone regulation. Essential fatty acids – assist with healthy cell membranes, hormone regulation. Vitamin C – Antioxidant, supports adrenal glands in times of stress. Vitamin B – Vitamin B3 and B12 have been clinically proven to assist with the treatment of hyperpigmentation. By using the multi-pronged approach of combining effective skin lightening ingredients at home with professional in clinic treatments and advising clients on diet and lifestyle aggravating factors even the most stubborn pigmentation can be seen to gradually improve over a 3 month period. To attend a complimentary seminar on understanding pigmentation contact Skinstitut on (02) 9460 7559 or for more information visit www.skinstitut.com By Fiona Tuck, Managing Director Skinstitut.
An absolutely fantastic product that actually does what it says. Amazing! The best part is that all skinstitut products are affordable. For a uni student like me, working 3 jobs to make ends meet, this is so important. I
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Australia’s most active & affordable skincare 02 9460 7559 | skinstitut.com
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Professional Profile
Gernétic
A revolution in skincare
Gernétic is a revolutionary skin care that harnesses advanced technology to apply nutrition through the skin
I
t was created in 1978 by French cellular biologist and gerontologist Albert Laporte. While working in the burns unit of a hospital in Paris Dr Laporte developed a cream that not only healed burns and scars quickly but also improved the overall health and condition of the skin. This discovery forms the basis of Gernétic’s unique and revolutionary concept: to enhance beauty through wellbeing. After witnessing Gernétic’s outstanding results in her own salons in France, beauty therapist and nutritionist Jacqueline Gaubicher and her husband Jean-Luc, decided to import Gernétic to Australia in 1989. Gaining many dedicated clients over 20 years Jacqueline has since passed down the family business to her son Frank Sellam, who is now the Managing Director and sole distributor of Gernétic in Australia. Frank’s background is as a musician and pianist, working closely with children and children with disabilities, teaching and sharing his love of music. Frank remarks, “It may seem like a leap moving from teacher to managing director, but in fact I use the same principles at Gernétic as when I taught. Listening, understanding, compassion, creating, respecting and honoring are principles I follow to teach and distribute Gernétic. You have to believe in what you’re doing.” Frank’s dedication and passion to make Gernétic one of the top 10 French
professional beauty products in Australia is mostly inspired by a continuous wave of incredible testimonials. “People sometimes call in tears, to say “Thank you, you’ve changed my life! – Several people have actually said those very words to me. Helping another brings me the greatest joy and satisfaction.” Gernétic inspires incredible loyalty from consumers and therapists alike. In fact Gernétic Australia has never lost a Salon to a competitor. It’s easy to see why, asking the passionate therapists working with the product. “I never imagined the incredible continual results that I witness daily with Gernétic. Nothing else compares,” enthuses Naomi Nahoum, owner and manager of Human Nurture. “Using Gernétic I have achieved incredible results with dermal skin conditions and skin cell traumas without aggressive chemical damage or side effects.” Says advocate, dermal clinician Chantelle Catling. “It’s truly advanced skin care.” Key to Frank’s business ideals and philosophy is supporting the hard working beauty therapists and salons using Gernétic. Frank employs only highly educated and enthusiastic beauty therapists, nutritionists and training specialists to represent Gernétic. “By providing access to high quality knowledge and training we can help the
therapist perform extraordinary treatments. When the consumer leaves the salon they must feel that their skin has changed right from the first treatment. That’s how you get loyalty, and word of mouth.” Frank is also passionate about selling Gernétic exclusively to beauty salons or skin specialists, in order to help support their salons. “Beauty therapists are an interesting breed. They’re often very caring and kind individuals and at the moment they have quite a battle on their hands to save their business. A lot of product brands are now sold over the internet, which takes away the bulk of the salons’ earnings. That doesn’t feel right to me. Also there are so many new equipment and medical procedures, costing enormous amounts, which many therapists feel obliged to purchase or hire. I think supporting the salon to be as successful as they can be is part of our success.” ABOUT THE PRODUCT There’s a natural sync between Frank’s philosophy and the ideals behind Gernétic products. While many skin care products strip and aggress the skin, making it vulnerable to external harm, Gernétic’s approach is the exact opposite. It uses advanced cellular biology and biotechnology to nourish and nurture the skin - right down to the cellular level - gently feeding it the correct nutrients
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“People sometimes call in tears, to say Thank you, you’ve changed my life! – Several people have actually said those very words to me. Helping another brings me the greatest joy and satisfaction.” In fact Gernétic Australia has never lost a Salon to a competitor. “I never imagined the incredible continual results that I witness daily with Gernétic. Nothing else compares,” enthuses Naomi Nahoum, owner and manager of Human Nurture. “Using Gernétic I have achieved incredible results with dermal skin conditions and skin cell traumas without aggressive chemical damage or side effects.” Says advocate, dermal clinician Chantelle Catling. “It’s truly advanced skin care.” to enable it to renew and repair itself from within. Gernétic harnesses the body’s builtin defense system, and its natural ability to recover its health and harmony when nutritional and active molecules are fed directly to the cells. “It’s about encouraging the skin to heal itself through exceptional nutrition” says Frank. Gernétic’s research and development laboratory specialises in skin absorption, so that active compounds, such as amino acids, peptides, trace elements, vitamins and proteins, extracted from organically grown plants, can be delivered deep into living cells to enhance the wellbeing, health and beauty of the skin. They are advanced, highly concentrated and highly effective products formulated to address the specific needs of the skin. Cellular Biology - The secret behind Gernétic Cellular biology is a discipline that studies the physiological properties of cells, including their structure, nutritional needs, life cycle, division and death. Knowing the components of cells and how they work is fundamental to all biological sciences. This knowledge is at the core of Gernétic’s remarkable products. Gernétic recognises that cellular therapy is a very powerful way of treating any organ,
including the skin. It can harness the body’s ability to recover its health and harmony when its cells are properly nourished. Gernétic applies this knowledge to all their highly effective products. They work through the trans-dermal transfer of naturally sourced active molecules to address specific beauty conditions from within the cells. Gernétic products bring essential nutrients that encourage the skin to repair itself, balance its functions and strengthen its immunity for better protection against all environmental aggressors. For example, Gernétic products do not contain collagen; rather they contain nutritional molecules that nourish the fibroblast to stimulate natural production of collagen. This approach does not require on-going desquamations. Research shows that frequent desquamation damage the skin’s protective mantle and leave it vulnerable to the environment. Instead, the strength, dosage and combination of nutritional molecules contained in Gernétic encourage a healthy cell turnover, avoiding a build-up of dead cells. This is a gentle and radically effective approach to skin care. “As a Nutritionist, I love that Gernétic uses science and nutrition rather than harsh chemicals to achieve amazing visible results.” Says Jana Carrozzi, owner and manager of Anahata Therapies.
Using Gernetic with Salon Equipment Although Gernétic works brilliantly on its own, many salons use professional equipment and medical procedures to assist in treatments. The benefits of combining Gernétic with a range of machines, equipment or medical procedures are numerous. Some treatments frequently used in salons may leave client’s skin red and sensitive, however by incorporating Gernétic’s soothing and rejuvenating creams with treatments, therapists can provide fast calming relief as well as enhancing and accelerating treatment results. Applying Gernétic products after any procedure maximises results and soothes and calms the skin. As a complete product range, therapists can also prescribe clients a Gernetic home care range tailored specifically to improve their skin in between treatments. Gernétic is truly a revolutionary skin care range that delivers exceptional results. Once experienced, Gernétic’s immediately visible results ensure a lifetime Gernétic customer. Please contact Gernétic now to arrange a free demonstration in your salon and experience Gernétic’s incredible results for yourself. Call 02 9452 6230, email info@gernetic.com.au or visit www.gernetic.com.au. Keep up with the latest Gernetic news at www.facebook.com/Gernetic
www.aabth.com.au
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Do you need to put your clients into Brow Rehab?
It often amazes me that women all over the world, wax, pluck, thread all over their bodies...some places that other people never ever get to see and they forget about their eyebrows which everyone sees!
E
yebrows are an important feature on our faces, as they not only frame the eyes but when nicely shaped they can enhance our features. To me, eyebrows are the most important aspect on your face and if these aren’t shaped and balanced according to your client’s facial features, everything else will not look right. Have you ever looked at someone and the first thing you noticed were their eyebrows? If a person’s eyebrows are the first thing you notice about them, you can be certain they are the wrong shape. What is brow rehab? Brow rehab is a term that can be used when a client drastically needs to change and/or grow their brows into a more flattering shape. Brow rehab is best performed in stages as many clients have trouble through the growth and reshaping stages. Growing eyebrows a line or two at a time can help with this. What are the stages of brow rehab? The first stage will involve the initial consultation with the client. This will include looking at their face and eye shape, the client’s body and hair type (strange but true), alignment, balance, colour and thickness of their eyebrows. The action plan can then be formulated to achieve the perfect brow. As mentioned, growing in a line or two at a time or working on one area works best rather than trying to effect drastic changes. How many visits will the client need to have? This will depend on the client’s brows and how extensive the ‘rehab’ is. At a minimum it is usually 3-4 visits and can sometimes take 6-12 months to achieve significant results. Show me some results ... The following client had been having fortnightly waxing appointments for many years and stated that she had always hated her brows, they were unmanageable and no- one she had been to had been able to ‘fix’ her brows.
Appointment 1: The right eyebrow has been shaped using the threading method. It has been tidied and cleaned up as it looked similar to the left brow to start with. The left brow (in photo it is not shaped yet) was far worse than the right and requires extensive growth to remove the hook type brow shape. Ends of brows need definition and thickness but this can be achieved after front points are worked into a soft angled shape. Soft Angled Brows suit any face shape.
Appointment 2: The right eyebrow has been shaped using the threading method. It has been tidied and the soft angle shape and end definition is starting to take shape. The left brow (in photo it is not shaped yet) which required extensive growing, you can see this starting to form. It is so great to document the stages with photos as the client can really see the progress!
Appointment 3: WOW! This client is nearly out of brow rehab. We expect another two visits! The left brow has grown into the soft angled shape and is now more balanced with the right brow. The definition of the ends is emerging and this client is already finding that her brow appointments are now 3-4 weekly instead of every 2 weeks. Balanced, even brows change the whole look of the face.
Article Submitted by Liz See. Liz is the founder of Get Threaded (a global business specializing in the ancient art of threading, copyright owners and the only registered training organisation in Australia to deliver Certificate II in Hair Removal (Threading), The Eyebrow Experts (a beauty blog and online training all about eyebrows), Get Mineraled Cosmetics (the largest range of brow makeup in the world) and The International Institute of Excellence (recognition for professionals). Find Out More: http://www.getthreadednow.com
The Australian Beauty Therapist Magazine
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Advertising Feature
Promote Your Salon with Word-of-Mouth
Build Trust
Unleash the AWESOME power of customer reviews! Word of Mouth Online Founders: Brad Bond and Fiona Adler.
Attract Customers with Word-of-Mouth Online
Y
ou probably already know that word-ofmouth marketing is an incredibly effective way to promote your business. But did you realise that you can now combine this with the reach of the internet to put your wordof-mouth feedback on steroids! “I just found the most awesome…” “My beautician is a genius…” “I love love love this salon…” Can you imagine if customers were talking about your business like this? Imagine further that they’re putting these comments on the web – where people are actually searching for a service or salon like yours… Research tells us that when people are looking for a service, over 80% start by searching on the internet and 78% of people trust consumer recommendations above ALL other types of advertising and marketing*. Which is why word-of-mouth online has such an incredible impact. Beauty and hair businesses benefit enormously from this as most people want recommendations before trying a new salon. The Word Of Mouth Online website - www.womo.com. au - replaces more traditional directories and makes it easy (and inexpensive) for salon owners to get lots of glowing customer reviews and promote themselves with word-of-mouth. As Lee Davies from Salon Lavan says: “The best advertising comes from my customers – they write what they
think of my services and suddenly I’m 12-15 new customers a week!” If you run a good business, customer reviews can help your business – maybe quite dramatically. Natasha Varga, owner of ‘Green Butterfly’ says, “The majority of our new clients now come from WOMO- way more than the Yellow Pages.” But reviews don’t just attract more customers, they also attract better customers - ones that want a quality service, not just a low price. Alicia from ‘Hair on the Park’ explains that “when people see our reviews, it’s very convincing - there’s really nothing better than to have customer recommendations. The clients we get through Word Of Mouth Online are happy to spend money and they re-book.” Word Of Mouth Online also helps businesses get found on Google - whether or not you have your own website. “Since joining WOMO, lots more people are finding us on the web. Once they read what our customers say about our services, they make an appointment straight away.” Dee Davies, The Clear Skin Clinic. WOMO’s is currently offering its Happy Customers Program for only $39 a month (normally $59). There are no ongoing contracts, and if it doesn’t work for your business, youll get your money back, plus $100! Speak to a consultant on 1300 496 669 or visit www.womo.com. au/beauty to access this offer. * Nielsen research
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Fresh picked Olive Leaf Extract The skincare super-ingredient
O
live Trees have one of the most powerful defence systems that enable them to survive incredibly well for centuries and live longer than any other fruit tree on earth. Olive Leaves have been used for over 4000 years by Egyptian and Mediterranean cultures for their multi-purpose medicinal qualities. So how does this ingredient work when it comes to skincare? Research indicates that Polyphenols (or plant chemicals) found in fresh-picked Olive Leaves may help to reduce free radical damage in skincare, support the hydration of the skin and help improve the appearance of skin texture and may act as brightening agents. Comvita’s Olive White™ Brightening natural skincare range is formulated with natural ingredients including the patented SYNERGY 12™ Olive Leaf Extract which is indicated to help visibly improve skin tone. Each of the products in the range contains Comvita’s SYNERGY 12™ Olive Leaf Extract, sourced from award-winning Olive Leaf Australia based in Queensland. Combined with the science of HUNI®XA™ Manuka Honey, this skincare range delivers a unique and natural anti-ageing offering,
helping to smoothe the appearance of fine lines and brightening the skin. SYNERGY 12™ Olive Leaf Extract is freshlypicked which means that it is made from only fresh olive leaves. It is lovingly cared for and harvested early each morning, when the leaves are at their optimum and are extracted the same day. Olive Leaf Australia’s fresh-picked Olive Leaf Extract is supported by clinical research and is acknowledged as a powerful antioxidant with 400% more antioxidant power than the equivalent amount of Vitamin C. Olive Leaf Extract also contains: • 40 times more health-giving anti-oxidants than extra virgin olive oils • Antioxidant capacity that is almost double that of an equivalent amount of green tea extract or grape seed extract 1 • No less than 12 naturally occurring polyphenolic antioxidants with five times the antioxidant activity of Vitamin C Comvita’s Olive White Brightening range also contains the following ingredients for brighter more luminous looking skin:
• Daisy Flower Extract • Pea Extract • Liquorice Root Extract • Olive Seed Powder The ingredients have been chosen as part of a multifunctional approach to targeting the causes of uneven skin tone and age spots. Suitable for all skin types, Comvita’s Olive White Brightening products are natural. The entire range is so natural that it has achieved certification with the esteemed Natural Products Association (NPA). NPA certification is only awarded after an intensive process is undertaken to determine that every single ingredient is completely natural, safe to use, environmentally responsible and sustainable. For more information please visit www. comvita.com.au/beauty or call 1800 466 392. By Dr Ralf Schlothauer, M. Tech, PhD (Bioprocess), Chief Technology Officer.
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Salon Profile
EXQUISITE BEAUTY I
am a qualified accountant and had practiced accounting for many years, however I had always been interested in beauty therapy. After careful consideration I decided to study to become what I had always wanted and become a beauty therapist. I studied at TAFE for two years and during that time worked as a receptionist in a salon close to home. However, that meant me doing mundane jobs such as cleaning, answering the phone, booking client appointments, washing towels etc but it also meant I learnt a great deal about working in a salon. Working in a salon was very different to working in an office. I loved the contact with clients and knew this was what I wanted to do. I also knew there was lots to learn before I could ever open my own salon. After I graduated from TAFE I progressed from reception and began working with clients, giving treatments to them which I loved and gaining really valuable experience. After working in the same salon for a number of years I decided I wanted to open my own salon. It took several months and lots of praying but I managed to find what I was looking for in the heart of Neutral Bay opposite the popular Oaks Hotel. It needed lots of work but it showed potential and I felt I could make it into a really lovely salon where clients could feel relaxed and be totally pampered. Because it’s in the heart of Neutral Bay I get lots of walk in clients who are now becoming regular ones. It was very exciting to finally get the key. I’m offering different types of facials, body
treatments, waxing, tinting, spray tans, manicures and pedicures. We use Environ, a South African brand and paramedical product. The key ingredients are Vitamin A, C, & E which help with cell turnover, collagen production which strengthens the skin and keeps the skin healthy. Gernetic, a gorgeous French brand, which is based on cellular biology research, the knowledge of the cell functions and of their nutritional needs is the ground work of Gernetic’s efficiency. When the skin is given the right nutritional elements the cells have an incredible ability to regenerate themselves. We also use Skinstitute – an Australian made and owned leading cosmedical brand, it is based on an active combination of AHA, Retinoid, Vitamin C, Peptides etc. Looking back, I have worked with some of the best salons in Sydney and I thank those salon owners for the expertise and knowledge they imparted to me. I’ve met wonderful people and am pleased to say some are now coming to my salon as regular clients. We’ve now been open for 7 months and I couldn’t be happier. I have wonderful clients who say how much they enjoy coming to the salon and trying new treatments and products. You know you’re doing something right when you have new clients book in for treatments saying they’ve been recommended to me after their friends have said what a wonderful experience they had in my salon. My dream is finally realised! By Viviana Scown, Exquisite Beauty Salon.
www.aabth.com.au
The Truth about Natural Ingredients?
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Natural products are the big buzz word at the moment
W
e all want to use natural products but does anyone realise that natural can often be deadly? Some of the worst poisons in the world are completely natural such as arsenic, botulinum toxin and spider venom. Unfortunately there is a strong commercial movement out there that is abusing this term to make “natural” sound equivalent to “safe and wholesome”. Nothing could be further from the truth. After all arsenic is an element on the periodic table of chemical elements and is completely natural. Marketers and other individuals constantly have to find ways of promoting their own products and ideas. One of the easiest principles to employ here is to create inferences like “we only use natural ingredients” (do they use small doses of arsenic or fluoride, both of those are perfectly natural, but could be rather dangerous depending on the dosage?). The biggest
favourite of these dubious marketing phrases seems to be “it is carcinogenic”. There is no mention of dosage, frequency of exposure or any of the vital facts which determines whether the particular substance would be beneficial or harmful. The mechanisms for the causation of cancer are so complex and so obscure even now, that these statements become somehow protected purely by the doubt it instils in the minds of consumers and clients. Forget the fact that responsible scientists have sat down and carefully reviewed the evidence pointing towards potential harmfulness of a substance like the parabens, eventually deciding that at certain dosages they are safe to use in cosmetics. All of this seems to lose its meaning and people seem to want to hear the opposite - untruths. Again sunlight is an exact example. No life on earth would be possible without sunlight. Humans cannot make vitamin D (which is
essential for health) without enough regular sun exposure. Yet sunlight is one of the few PROVEN carcinogens. Despite this people do not avoid the sun, continue to over-expose themselves on the same day that they will refuse to buy the best skin care product because it contains tiny traces of a substance not proven to be at all harmful at those doses. We have to realise that this behaviour is based on dubious marketing practices preying on well documented psychological behavioural patterns of consumers. The best we can do is to counter this type of behaviour with good information. In the long run the unethical behaviour and dubious marketing will not survive. We have to keep busy to use proper evidence and good quality information to educate clients through skin therapists on the real facts. By Dr Ernst Eiselen
www.aabth.com.au
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Advertising Feature
2012 FIGURES UP BY OVER 59%!
Attendance at Salon Melbourne 2012 is expected to hit record heights; with registration figures already up by 59% compared to this time last year.
W
ith less than 2 months until the expo doors open, organisers are anticipating this to be the show’s most successful year yet. So be sure to register today. Salon Melbourne, Saturday 31st MarchSunday 1st April, brings only the hottest line up of talent, the latest brands and the newest products all under one roof, proving to be the ultimate Victorian hair and beauty event for all savvy professionals. Exhibitors will have special offers for Salon Melbourne visitors, so make sure you check out the expo floor ablaze with over 200 brands. Visit Goldwell, Haircare Australia, International Beauty Supplies, OPI, Caron Laboratories, St.Tropez, Minx, Crown Brushes, Cloud Nine, Moroccanoil, evo, Hairlink, Excellent Edges, Alterna, Clinical Skincare and much much more. Among the many exciting things happening at exhibition stands Gorgeous Cosmetics makes an exciting return to the expo floor this year, watch live makeup tutorials, learn about becoming a stockist and view the entire Gorgeous product range. While you’re at it,
have a glamorous makeover thanks to the team at Gorgeous Cosmetics! View their latest product ranges and get to know the team of people behind the brands! Get insider tips and tricks on the latest techniques and how to get the most out of your new salon products and services. New to the Expo, once you pre-register, you can plan your visit on-line by mapping out your day with the interactive exhibitor floor plan, and pre-arrange appointments with exhibitors by using the contact feature. For a more in-depth discovery on how you can improve your skill, step into the world of inspirational education, only available at Salon Melbourne. Education Seminars bookings are up by 68% compared to the same time last year, proving to be a valuable opportunity for all savvy hair and beauty professionals. Learn from masters of hair and beauty to perfect your technique to nail the hottest industry trends. Watch the hair cut make a come back in All About The Cut with Frank Apostolopoulos, Damian Rinaldo and Joey Scandizzo, be captivated by The Versailles
Australia’s largest spa and beauty event is gearing up for 2012
Bringing you the latest spa and beauty products, treatments, ideas and equipment from Australia’s largest gathering of leading brands and suppliers.
T
he Sydney International Spa & Beauty Expo is the driving force of the industry, it is the source of inspiration and a pivotal event for every beauty and spa professional moving forward”, newly appointed Event Director Julia Erben says. Under new reigns, the expo will strive to equip your salon now - preparing you for the growing trends and demands that continue to shape the future market. Itwill be the biggest event in your calendar this year, offering education and training to improve your skill, new products and services to bring into your salon as well as the widest selection of suppliers and brands on show.
Savethe date! The Sydney International Spa & Beauty Expo is on 11 & 12 August 2012 at the Sydney Convention & Exhibition Centre. Registrations open in June. For more information please visit www.internationalbeautyexpo.com.au For regular updates LIKE us on Facebook www.facebook.com/ sydneyinternationalspaandbeautyexpo and FOLLOW us on Twitter www.twitter.com/ spabeautyexpo Photo: Andrew Maccoll
Collection with Sharon Blain, update your makeup skills to meet your customer’s needs in Makeup for Over 30s, and Express Makeup with crowd favourite Rae Morris and then discover the ins and outs of vajazzling, shaping and tinting in Ladyscaping Showcase with Elly Lukas Beauty Therapy College. With places to all seminars limited, bookings are essential, so make sure you get in early to avoid disappointment! For Salon owners and managers, don’t forget your exclusive access to Executive Hour on Sunday morning from 9am where you will have the chance to engage in quality networking time with exhibitors over breakfast (don’t forget daylight saving ends on the Sunday!). This year Australia’s style capital will be buzzing with the very best that the hair and beauty industry has to offer, so make sure you register attendance now! Visit www. salonmelbourne.com.au for more information and bookings. Salon Melbourne is a trade only event, registration is essential for entry.
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CIDESCO News
2012 CIDESCO World Conference and the Benefits of Accreditation urich... Greetings from Zthe CIDESCO Conference 2012! Hope to see all of you at
13th - 15th October 2012 CIDESCO World Conference, Zurich, Switzerland www.cidesco.com
Become one of the world’s
leading CIDESCO Accredited Beauty and Spa Centre’s and join the hundreds of other prestigious salons worldwide. Enjoy the benefits of being accredited and recognised by the world’s leading Beauty and Spa authority established in 1946 whose reputation in the Beauty and Spa industry is respected by all. Benefits include:
• Attracting new clients using your prestigious worldwide accreditation • Increase your business exposure internationally • Advertising opportunities on the CIDESCO Website www.cidesco.com • Use of the CIDESCO Logo on all Marketing material • Admission to exciting workshops held at the CIDESCO International and National Congresses • Instant access to documentation through the CIDESCO Knowledgebase • Exchange of knowledge with leaders in the industry at CIDESCO World Congresses .... and much more
To become a member: Contact CIDESCO at: info@cidesco.com or simply download the CIDESCO Beauty Centre Application form from our website www.cidesco.com
No. 1 for Tanning Towers SunFX SunStation • 5 Powerful halogen lights for better application vision. • Triple power filtering & extraction system. • Fully enclosed turbine system • Complete with 2 award winning SunFX Pro Spray Applicators • There’s no better system available.
No. 1 for Professional Equipment • Professionally designed specifically for the beauty industry. • Enhances salon professionalism. • Ergonomic & elegant in design. • Efficient design, greater profits. • Ezy Mist Spray Adjuster ensures perfect tanning every time. • No leaking. • Life Time Warranty (Conditions Apply). • Is the best tanning system available today.
No. 1 for 2 & 5 Hour Natural Tanning Solutions • Over 15 Solutions to suit most skin types that produce beautiful and natural looking tans. • Available in 1 Litre, 500ml and 100ml. • The perfect tan, that’s done and dry in 5 minutes. • Streak Free. • Australia’s most sought after 100% Natural Based tanning solution with No Alcohol, No Perfumes and No Artificial Preservatives.
Exceptional Range of Self Tanning & Body Products • Luxurious feel. • Delicate perfumes. • Enhances salon profits. • The perfect complement to all SunFX Spray Tans.
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www.aabth.com.au
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on file: industry nail news professional profile
Bio Sculpture is proud to be celebrating their 15th anniversary in Australia in 2012 As they grow from strength to strength, Bio Sculpture’s dedication to providing customers the healthiest and safest products available has seen them emerge as the industry leader in nail care.
B
io Sculpture began almost 25 years ago in South Africa when Elmien Scholtz, a beauty therapist with a fascination for nails, set out in search for a healthy alternative to acrylic. She wanted to be able to offer her clients well groomed, beautiful looking nails by applying a non-damaging product over the natural nail that withstood chipping, wearing and peeling away from the natural nail. Elmien set out to achieve her dream, travelling to the United States, but returned disappointed as all of the products she was introduced to had elements of acrylic and chemicals. After many years of research and development, Elmien began working with scientists in laboratories, and in 1988 the world’s first Clear Gel was created. Today, Bio Sculpture
is available in over 150 beautiful fashion colours and in over 36 countries worldwide. Australian Marketing and Operations Manager, Talya Bergmann, attributes the company’s achievements to innovative and well-researched products and their commitment to training, excellent customer service and ongoing back up support. “We believe Bio Sculpture has been a worldwide success thanks to the dedication and passion of our team. Not only are we the healthiest nail care system in the world, but we are continually developing new products tailored to different nail types. We strive to keep ahead of nail industry trends and we are very proud of this achievement”. To ensure high quality product service is ensured, Bio Sculpture
The Australian Beauty Therapist Magazine
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e s U rn it u is bo V el 0 e M 41 3 om n C alo and S St at
only allows certified Beauty Therapists or Nail Technicians to complete their training courses. Salons wanting to offer Bio Sculpture to their customers undergo compulsory comprehensive product training at the company’s training centres throughout Australia. Sydney based, National Training Manager Melissa Bexon, has been working with Bio Sculpture for four years and is very proud to be part of the team. “I’ve been with Bio Sculpture since 2008 and they are the best nail care providers in the market. I’ve worked in the nail industry for 15 years and since coming across to Bio Sculpture, I never looked back, and my clients just love it. They offer continual ongoing training for their therapists to ensure the quality of service provided is exceptional. And the support and enthusiasm we receive from our therapists is amazing.“ In addition to a wellestablished safety profile and proven track record, Bio Sculpture are the only nail care company to receive a five star safety rating, from industry body Farmovs Parexel. The UV units used to cure Bio Sculpture Gels have been tested and approved for safety by the Australian Radiation Laboratory and the Australian Radiation Protection and Nuclear Safety Agency which only confirms Bio Sculpture’s commitment to the health and safety of not only their Therapists, but to the end user as well. The core difference between Bio Sculpture and other hybrid options on the market is that Bio Sculpture is free from acrylic, phthalates, toluene, formaldehyde and methyl methacrylate. Bio Sculpture also does not require the use of primers, bonders and pH balancers unlike other products on the market, which are extremely dehydrating and
damaging to the natural nail. In 2011, Bio Sculpture International was recognised for innovation as a leading nail care product, receiving four prestigious industry awards. In US NAILS Magazine’s Readers Choice Awards, Bio Sculpture Gel won the award for the Favourite New Product category for their Vitamin Dose. NailPro, another influential trade publication followed suit and launched their own Reader’s Choice Awards in 2011 in which Bio Sculpture Gel won the award for the Best Colour Gel on the market. Japan is one of Bio Sculpture Gel’s largest markets and in 2011 Bio Sculpture Gel was voted Japan’s Stylish Nail Awards “The Best Clear and Colour Gel” for the fifth year running, outdoing 50 other competitive nail gel products in the market, the most prestigious industry award in Japan. With a great deal of recognition and reward in 2011, the year was undoubtedly Bio Sculpture’s most celebrated year. A final testament to their success was Bio Sculpture’s founder Elmien Scholtz receiving the prestigious Ernst & Young Entrepreneur of the Year Award in the Emerging Category for South Africa, celebrating the world’s most influential and innovative entrepreneurs: “We have worked tirelessly towards this moment and it gives us a great sense of pride for my brand, company and our hard work,” said Elmien. A key focus for Bio Sculpture in 2012 will be to educate consumers on the health benefits their products offer, compared with other products and services on the market. With a new website and iPhone application launching soon, their marketing strategy incorporates advertising, promotions, and a PR campaign as well as merchandising in store to assist their therapists in communicating their healthier alternative message.
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123 Namib Desert 124 Okavango Delta 125 Cango Caves 126 Savannah Dusk 127 Victoria Falls
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on file: industry nail news
The Emerging Nail Trends for 2012 Fashion plays a prominent role in the world of beauty, influencing many trends that transpire within the industry.
I
t’s no wonder, that the trends showcased by leading fashion designers on the international catwalks often translate into beauty trends, and most notably, nail trends. Leading nail care company, Bio Sculpture, has consistently been at the forefront of the nail industry, offering fashion forward and modern nail designs to their customers. Operations Manager for Bio Sculpture, Talya Bergmann, indicates that by being innovators in nail trends reaffirms their place as a nail care market leader. By adapting international runway trends and offering them to our customers, we are demonstrating the creativeness and originality of the Bio Sculpture team and the flexibility of our system. When asked about the most prominent nail trends predicted
for 2012, Talya says, Nail lovers are sure to be excited over the nail trends for this year. The primary inspiration has been taken from international designers and at Bio Sculpture we will be showcasing these trends to the beauty world as the market leaders. Thanks to the help of Bio Sculpture, we bring you the key nail trends for 2012. Ombre nails – The Ombre trend, a gradation of the same colour, is one of the most popular nail trends to emerge over the past few seasons. A huge sensation on the fashion scene, Ombre nails are a fun way to create a fashion forward, edgy look on your hands or feet. There are two ways the Ombre nail trend can be achieved. The first is having each nail fade from light to dark, starting with the tip of your nails
as the darkest. The second, having the colour fade from dark to light over the five nails, starting with the lightest colour on the thumb. Metallic nails – Popular amongst the Hollywood circuit with the likes of Rihanna, Katy Perry and Beyonce, metallic nails are set to be a stand out trend this year. Designers Stella McCartney, Alexander Wang, Dolce and Gabbana and Mulberry recently incorporated metallic hues into their collections paving the way for the metallic nail trend to surface. Don’t think it’s just the silver and gold hues making a statement, metallic pinks, purples, blues and greens are sure to be admired. Inverted French – the French manicure has stood the test of time as one of the most popular nail choices for women. However in 2012, the French manicure is to
be spiced up. Also known as the half moon, the inverted French trend looks like a half moon or triangle at the top of the nail around the cuticle. Traditionally done as a soft pink and white combination, the inverted French disregards the rules and allows for any colour combination to be done. Black & white or a yellow base with hot pink moon, with colour blocking in fashion, any colour combination works. Patterned nails – missoni, pucci and checkered all are set to make an appearance as significant patterned nails this year. The zigzag missoni trend can be used with any colour combination whilst the geometric pucci trend, inspired by designer Emilio Pucci brings back the 70’s retro look. The checkered nail trend is a fashion forward statement leaving the
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colour combinations up to your imagination. As these designs are quite busy the fashion is to have about 3-4 patterned feature nails with the rest of your nails picking up colours from the pattern. Embellished nails – the choice of what you can embed in your nails is endless. Last year, Bio Sculpture lead the embellished nail trend with their snakeskin sensations and feather nail art. This year, they have begun the year with lace nail art to match their new Winter colour collection, Vintage Africa, expected to be a huge success. Anticipated to be big this year, newspaper embellished nails and diamond encrusted nails! When it comes to length, Talya states that short and neat are the shape for the year. “In previous years we’ve seen the long, pointy nails but in 2012 the shorter the better.”
When it comes to a single colour choice, dark nails remain popular for any season throughout the year. To achieve the latest nail trend look with Bio Sculpture’s nonchip gel, consult your local Bio Sculpture salon to book in your manicure or pedicure. Bio Sculpture is available in over 170 exciting non-chip colours with treatments being tailored to suit every nail type and condition. All Bio Sculpture Gel products are free from harsh chemicals such as acrylic, MMA, phthalates, formaldehyde and toluene. Bio Sculpture Gel pride themselves on their health and safety profile, an indication of why they are worthy of their continuing success. By Tayla Bergmann, Operations Manager, Bio Sculpture.
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Business Matters
In the Aesthetics industry our “Attitude” is key in managing ourselves and our business An interesting question indeed! What does this mean? Surely we can manage our behaviour or can we?
How we think about and address a situation or activity is crucial to the outcome
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ell in reality our behaviour is controlled by our sub-conscious and if we were to manage our behaviour we are consciously managing the sub-conscious. The sub-conscious is the programme where we do things automatically and without too much thinking about the action. If I were to ask you to describe your behaviour you would probably say things like, I am a beauty therapist, a nurse, cosmotoligist, dermatologist,
plastic surgeon and so on. These are labels that we have adopted and so act and behave under those labels. But who are we really and how we behave should not be governed by the label we wear. So our real behaviour is governed by our attitude and how our real selves behave through three areas of communication; Body Language, Voice and Words. If our attitude is positive it reflects in these three areas and equally when our attitude is negative. As Master NLP Practitioner &
Trainer Dr. Tad James puts it “There is no unresourseful people only unresourceful states. We are in charge of our minds and therefore our results.” The pivotal issue is our attitude and the choice of making it positive or negative. So I like to share with you the meaning of the word ATTITUDE by what each letter stands for. A stands for Actualisation. The key word here is actual and it means existing in reality or existing in the present. Abraham Maslow, professor of psychology
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in 1943 described this state in his Hierarchy of Needs as a person that has discovered their real self and being able to accept their strengths and limitations both in the psychological and physical sense. Therefore being able to forgive, accept and sees only positive in others and the environment. Excellence in themselves is the benchmark. T stands for Thinking Patterns. How we think about and address a situation or activity is crucial to the outcome. I know that a negative thought in the sub-conscious without being spoken can have an adverse affect on the outcome of an action or even a series of forthcoming events. I was playing a round of golf the other day and a fellow golfer mentioned to me how bad he had played the next hole that we were approaching, when he played it last week. He even continued to give me a detail recollection of the pathetic series of shots that he had executed and the high number of points that he had accumulated. Now this is a common occurrence with humans as they feel compelled to let you know of their experiences and in most cases it is the negative ones that are remembered and told. This is a form of saying that I tried hard but did not succeed and I hope to do better this time round. I will give you one guess as to how he performed on the same hole. Yes you are right if you said, not too well. He nearly duplicated half of his shots and replied “I knew it. It always happens to me on this hole.” What he was not aware of was that he really didn`t give himself a good fighting chance to play well. You see he went with his programme of adversity instead of re-programming a positive thinking pattern of shots within his capabilities and working on his conscious mind in the present. This will reflect in his stance (body language) what he said (words) and how he said it (voice). This same thinking pattern also works when we look at the under
performance of our business, our staff and how the so called downturn in the economy is affecting us and hence affecting our thinking patterns. The question again is “Is it positive or negative?” T stands for Trigger. Very simply we have a choice of pulling the positive trigger or the negative trigger in life. It is that simple and why do so some of us choose to fire the latter. Yes I do know that we have many obstacles in life and in some cases have been surrounded by negative people, bad environment, negative staff, unfair bosses, bad economy, rising interest rates and the list goes on. Remember “We are in charge of our minds and therefore our results.” I stands for Initiative. To take the initiative in any situation shows a positive attitude as this is a sign of pro-activity. To be able to try out new things and to explore new ways of thinking and at times to even take calculated risks. You don`t have to be an extravert to show initiative as this behaviourial trait comes from people who always choose to pull the positive trigger in life. T stands for Transparency. To be fair, equitable and transparent in your management style does certainly foster positiveness in your staff, which leads to better productivity and a healthier bottom line. It is the number one ingredient the Gen Y looks for in the bosses. They might not always agree with certain decisions but they would still respect the decisions made as the work environment is a positive one. This then also reflects onto your clients through your staff which fosters loyalty and increase clientele. U stands for Unique Personal Position. We are unique individuals and hence display individual behaviours that say who we are. Remember that we are not our labels but rather represent our selves. It is important to understand that we are a selfbrand and that we are constantly marketing to others around us. Are we conscious of this brand? Are we pulling the positive trigger
of life whenever we display the self-brand? Are we conscious of how we act, what we say and how we say when we communicate? You`ve heard the saying, “You only have one opportunity to make a first good impression.” D stands for Desire. You know when you really desire something you will overcome all obstacles to achieve it. Desire breeds passion, excitement, initiative, love and a powerful force that blinds and rejects any negative influence that wants to infiltrate your thinking patterns. E stands for Energy. How do you feel when you are energised? You feel alive, your senses are electrified, adrenalin running high and your blood is pumping. Your behaviour is contagious and others would want to be around you. Staff would reflect your enthusiasm and will find it easy to pull the positive trigger of life.
So whenever you are feeling gloom and you are allowing the gremlins in your sub-conscious to rule your actions remember to do a self check on your ATTITUDE, and take heed of the Five Principals of Success: • Know your Outcome. • Take Action. • Learn to sense the behaviour of others around you through acute observation. • Have Behavioural Flexibility. • Operate from Physiology & Psychology of Excellence. By Phillip Fernandez, Human Strategist and Director of Wizard Business Consulting. If you need a business coach or a keynote speaker on the above topic or any people performance related issues please contact Phillip on 1300 747 389 Mobile: 0402 213 813. Email: phillip@businesswizards.com.au or visit www.businesswizards.com.au
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Advertising Feature
Protect your professional reputation, clients and staff against the risk of infection.
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ustralian Standards define sterilization as a “validated process used to render a product free of all forms of viable micro-organisms’ (AS4815:2006). All procedures have the potential to become high risk due to accidental skin penetration and health care guidelines recommend all instruments should be sterilized. Reprocessing of instruments requires an effective infection control process, including cleaning, disinfection, sterilization and storage. Reusable instruments such as tweezers, cuticle-clippers, comedone-extractors and microdermabrasion heads should be sterilized before re-use. Cleaning soiled instruments with water and detergent or wiping them with alcohol swabs is not an effective from of sterilization. Microwave ovens, pressure cookers, incubators, ultraviolet cabinets, boiling water units, ultrasonic cleaners and household ovens are not acceptable forms of sterilization. Small steam sterilizers are widely used in facilities such as tattoo studios and body piercing, nail and hair salons where instruments and equipment are likely to come into contact with blood or bodily fluids. Bench top steam sterilizers are considered one of the most effective forms of sterilization that all professional salon environments should invest in. Siltex Australia has developed ‘The Baby Sterilizer’ specifically to meet this need. This is a self contained, portable, benchtop, electrically heated
sterilizer that generates saturated steam within the unit at selected temperatures to successfully sterilize instruments. Steam is the most widely used agent for sterilization. In steam sterilization the combination of heat and moisture maintained at a pre-set temperature coagulates the cell proteins, efficiently killing the micro-organism. Its economy and lack of toxicity gives steam an advantage over other sterilization methods. The latent heat available is responsible for the fast destructive power that steamunder-pressure offers, being at the appropriate temperatures to ensure complete sterilization. As each type of steam sterilizer is designed to achieve specific sterilization cycle parameters, the manufacturer’s written instructions for operating the sterilizer should be followed. Also, the cycle time and temperature shall reflect the type of load and packaging material being processed. For this reason “The Baby Sterilizer” was developed offering the following features and benefits: • The Baby Sterilizer has been specifically designed to meet the beauty and aesthetic industry’s need for a medical standard sterilizer that is simple to use, compact and affordable. It is a downward displacement steam sterilizer with a closed door drying cycle and an optional printer for the validation of each cycle. • The machine can either operate at a temperature of 134°C or 121°C. • Monitoring the sterilizer’s performance is a vital part of
validating your sterilization cycle. 6 or 12 monthly servicing and an annual validation check should be carried out by a Siltex Australia-approved service technician as specified in AS/NZS 4815:2006
Siltex Australia has developed a Melbourne based Service Department with Australia wide support for servicing and repairs of your Siltex sterilizer. We
can assist with any after-sales technical advice on your sterilizer or infection control issues. Siltex Australia also offers a range of infection control consumables, such as sterilizer pouches, chemical indicator strips and biological indicator vials. The Baby Sterilizer is proudly distributed by Siltex (Australia) Pty Ltd. For further information phone (03) 9570 6222 www.siltex.com.au
THE SECRET TO HEALTHY NAILS IS
AT YOUR FINGERTIPS To avoid nail infections and possible legal action from your clients, your practice needs a Siltex ‘Baby’ benchtop sterilizer. Actual size only 300mm x 390mm x 370mm. Call 03 9570 6222 for further information.
CONTROLLING INFECTION
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Business Matters
The Secret To Attracting New Clients Easily And Keeping Them
Are you finding it difficult to get those new clients coming through your door? Still chasing new prospects and working hard with the clients you already have to get them to come back on a regular basis?
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ttracting new clients to your salon does not have to be difficult. Sure, it takes effort and a lot of action on your part but it does not have to be difficult. There is a difference between making a solid, informed and efficient action as opposed to beating your head against a brick wall daily in the attempt to ‘convince’ someone they have to come to you. I know...I have had many a sore forehead! What I have found in my research and study over the past 2 years, and also in my experience as a Nail Tech for 30 years, is that you have to solve a problem for your clients and then they will see your value, and you will have a client for life. So how would you go about doing this? There are 3 areas that need attention:
1.Your Message The first, most important starting place is your message. • Are you sending out a message to every client possible or are you targeting your Ideal Client? • Is this message solving a problem for them or just telling them you are the one to come and see? • Is the message about them or you? These are the 3 questions you need to ask yourself each time you decide on a new marketing campaign. Design a message for your Ideal Clients; let them know you understand their problem and how you can solve it. Make it about them. Here is an example for you. This is for a target audience of busy business women who are time poor but want their nails looking great. They want to feel
special and appreciated as when they are at work and at home they are required to be there for everyone else. Advertising message could be as follows: Feeling Unappreciated? Feeling as though you have no time to keep yourself looking great? That can change for you this month. We want you to look your best and understand your time is precious so we are offering an Express Manicure Experience that will leave you feeling relaxed, appreciated and most of all looking your best. In less than an hour, experience a warm hand massage, a nail tidy-up and the colour of your choice. Enjoy a complimentary hot or cold beverage while chilling out and
revive your tired hands and soul. At (salon name) we care about how you feel and do our best to give you the escape from your daily routine that you deserve. (add special offer, price, booking details etc as well as relaxing/pampering image) Can you see how words can set a scene, a mood and also solve a problem? Now if your old marketing message was something like: Come and take advantage of our monthly special - a manicure (30 minutes) and colour of your choice, with our experienced staff. Which one would YOU pick up and read? Getting your message right is
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one of the things I recommend you spend time on. Firstly know who your Ideal Client is and then TALK to them in your message. I have spent a lot of time and investment on studying these strategies over the past 2 years and was also clear on this when I was operating successful salons. The experience for the client is vital and will determine whether they become loyal, long term clients or not. They have to see the value you offer to them. It’s all about what’s in it for them. If you can get that right- they will come to you. 2. Your Shopfront and Message Delivery Once you have your message right, then you have to think about where and how you are getting your message out there. Word of mouth, website, referrals, facebook, twitter, direct- these are all important elements to investigate and understand. When you know who your ideal clients are, then you will have a good idea of where you need to be targeting your message. For instance if your ideal client was a young mother you would be looking at the childcare centres, daycare, mothers groups etc. If your ideal client was a professional you would be targeting the areas of professional offices, banks etc. get the idea? I wrote an article on how to identify your ideal clients if you would like to get a better understanding and you can read it here at http://www. nailsalonsuccesscoach.com/ nail-techs-heres-a-quick-way-toattract-your-ideal-clients/ People these days like to know the person/salon behind the service so once they have read what you are offering they will most likely check you out either at your website or your social media pages. This is where a lot of salon owners are letting themselves down and losing out on business. I often come across websites with unreadable text, no contact page and annoying music that makes you want to get out of there really quick! I have also seen Facebook pages that have no phone number or list of services and if I was a
prospective client I would not have bothered. Here is a quick checklist of some of the elements to your webpage and social media that I feel are important to get the client booking an appointment at your salon. Website • Read – Must be easy for the visitor to read. Text in a neutral colour and the background not too bright or luminous. • Navigate – The visitor needs to navigate easily around your site with tabs visable and clearly understood • Contact – You must have a contact page with your details for email, phone and website contact • Bookings – An online booking system can really assist with gaining new clients. • Images – Professional, clear and dynamic images really make a difference to your site. Show your visitors what you can do for them! Facebook Lately I have noticed many salons using Facebook business pages. I am not a Social Media expert by any means but there are some simple rules to stick by when it come to not only the page set up but the etiquette. Here are some more points to consider when setting up your business page: • Salon Information – make sure you have all the details there on your info page such as location, contact details (phone, email, website), a little about who you are and what you do, services/ menu (with or without prices) • Images – have beautiful professional looking images that reflect your work so the potential client will see what they could receive from your salon. • Menu/Services – You could have this on a seperate tab/ page or you could just include it on the info tab. • URL – You need to set up your username on the page so it is clean looking like this facebook.com/username and does not have the numbers following it. You can then use
this url for your business cards and links on your website. • Wall – Keep it professional. Do not start whinging or complaining about clients, friends or family here. Not only does it look and feel bad it will attract other negative people who join in and before you know it there is a whole vibe about the page that does not feel or look good to a visitor. • Posts – Post at least once a day and interact with your client’s questions and comments. Have a facebook special offer weekly and post it at the beginning of the week, then reminding everyone each day or two that there is a time limit on them taking advantage of this offer. For every business/special offer post there also needs to be two or three other posts that are more for the clients ie tips on nail care, tanning, skincare etc. This will have them checking your page regularly and telling their friends about it - which is what you want- referrals. Remember, you have a shop front that prospective client’s see- your physical location, your website and your social media pages. They all need to be in order. People want to see the person behind the message too. Put these two elements into practise and you have clients booking in and wanting to be in your salon. Will they be satisfied and will they turn into long term clients? Long term clients are the ultimate goal as then your marketing can be less time consuming and you will have more time for you! 3.The Experience Many clients are disappointed in the service once they actually get to a salon and they will only come once. This makes the task of getting clients and keeping them all the more difficult. So the next thing you must take a look at is the experience you are offering in the salon. It HAS to be what you say in your advertising message and in your promotions. By turning first time clients into long term clients you not only will be making more income,
increasing the reputation and saleability of your salon and getting more referrals, you are also creating less work as far as marketing goes which means ultimately more free time for you! The most important thing to do first is to give the new clients exactly what you promised them. If you promised an hour of pamperingthat is what they must receive. If you promised nail enhancements that will last 4 weeks- that is what you must deliver. This will lead to a great first impression and the client will be keen to rebook. The atmosphere and experience is vital in all of this too. The best way to give the clients an unforgettable experience is: • Be up to date with training and technique through consistent learning • Ensure the atmosphere of the salon is relaxing, calm, pleasant and inviting • The staff, and you, need to actually care for the clients this will come from dedication, passion and by actually targeting your ideal clients you will love everyone who come in. There are many more elements of a great experience at the salon for your client that cannot be covered here in this article as it can become very involved but you can always find out more over at my website. Remember these points that we have covered: • The clients are interested in themselves, not you (not to start with anyway). • Give them an experience they will talk about, come back for and refer people to try. • Your shopfront includes your physical location, your website and social media pages. Happy clients means happy you and a successful salon business. By Trish Rock – Salon Consultant Mobile: 0403489013 Website: http:// nailsalonsuccesscoach.com Facebook Community: http:// facebook.com/nailsalonsuccess Email: trish@ nailsalonsuccesscoach.com
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Business Matters
The Importance of Professional Development A Beauty Therapist is a person who has studied, at an in-depth level, all aspects of the skin and beauty care.
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his covers a wide range of highly skilled skin treatments, a thorough knowledge of the human body, including health science, elementary cosmetic chemistry, skin diagnosis, massage techniques, electrolysis, lash and brow tinting, hand and foot care, the knowledge of beauty products, diet and lifestyle as they affect beauty. Beauty Therapy is a demanding career; you are expected to be at the top of your game all the time. Clients want to see a beauty therapist who is professionally presented with a sound knowledge of information, who is caring and compassionate but who also oozes enthusiasm for each client and treats them with the highest level of dedication and passion. As a therapist you will be expected to promote certain beauty products and be well qualified in their use and application. Clients often ask
advice and guidance, therefore, you must be knowledgeable and keen to help. You are required to be up-to-date with the latest techniques and products and you should be able to help and be involved with product launches and promotional activities for your employer. But managing your career is up to you, so is keeping up to date in your field, your industry with management techniques and with technology. Adding to, developing and sharpening your skills and knowledge in a variety of areas keeps you employable and increase you’re earning potential. A career plan is a vision that plots the types of roles you want to undertake and the difference you want to make; it gives you a map to refer to as a journey through your career. It guides you to think about the additional skills, knowledge and experience you
need to gain in order to achieve your career goals and decide how to build your skills. The concept of professional development may be new to you, but it is an important aspect that should be, in one way or another, involved in all our lives. Professional development is about being aware of the decisions that you make, the way you think about, and the way you handle different situations. The concept behind professional development is the idea that you have untapped potential, and to not settle with what you have if you want more out of life. Professional development is a process of continually progressing and refining your character and qualities as a Beauty Therapist, parent, teacher, secretary, doctor, lawyer and whatever or whoever you are. It is about life-long learning and growing as an individual.
The Power of Positive Thinking Positive thinking and professional development go hand-in-hand. If you think you can be better, then you can be. If you don’t like your job or are ready for a change, and you tell yourself there is no hope, you will be continually unhappy. However, when you start looking at things in a positive light, you will be able to put more energy and effort into everything you do, because you know that you are working towards an end goal. Setting Goals Professional development is all about goal-setting. Setting obtainable or realistic goals is imperative to attaining what you need or want. Goals must be measurable and they must have a timetable for them to be accomplished. If you set a goal
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that cannot be measured it is often difficult to see how far you have come or how much you have progressed from the beginning. At the same time, goals that do not have a set timetable have a tendency to become a fantasy instead of a reality. Timetables give you focus and a sense of urgency in everything you do when it is related to your goal. Being able to measure your progress and setting a timetable will give you a sense of accomplishment and keep you thinking positively. Ways to build your skills and knowledge • Action Learning, temporary assignments and special project assignments. • Asking Questions. • Coaching, Mentoring. • Delegation from your Manager. • Formal and informal learning programs.
• Internal and External training Workshops. • Joining a Professional Association and reading its journals to extend your networks and to keep your thinking and knowledge up to date. • Signing up for training programs. • Notice how others manage their careers. • Part time tertiary study, day release courses, self paced learning. • Personal Study. • Work Experience, job exchange and job rotation. • Facial and Body Product Companies e.g. Thalgo, Dermalogica • Spray Tanning Product Companies e.g. Naked Tan Qualifications and Updating Your Skills Beauty Therapists need to continually update there skills and
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knowledge. It is highly important that we as Beauty Therapists gain our qualifications from a Recognised Training Organisation. Service Skills Australia has launched the new training package for Beauty Therapy (SIBB10). The Diploma of Beauty Therapy (SIBB10) has had several units added to this qualification; including Female Intimate Waxing, Indian Head Massage, Apply Cosmetic Tanning Products , Participate in Environmentally Sustainable Practices , Apply Microderbrasion and this is just to mention a few. These units are now available at Recognised Training Organisations where you can be issued with a Unit Code and Academic Transcript. There have also been other qualifications added to the Training Package one which Post Graduate that can be completed at Recognised Training Organisations. Some
of the new qualifications that can be completed are The Salon Management (SIB50210) and Vocational Graduate Certificate in Intense Pulsed Light and Laser Hair Reduction (SIB70110). All of these qualifications and individual units can be viewed in detail at www.training.gov.au I cannot stress enough as a passionate beauty therapist and as the principal of a CIDESCO and Australian Beauty College that you need to look into what qualifications that are available to us as beauty therapist. Research the college/education institute thoroughly before enrolling so that you can be sure that you will be receiving the most update qualification. This can only be issued from a Recognised Training Organisation. By Alison Yarnold, Advanced School of Beauty Therapy.
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6/03/12 8:42 AM
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Business Matters
Dealing with poorly performing employees
There will almost always be a time where the standard of an employee’s performance falls below what the salon owner expects of them.
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uch may include turning up for work late, not producing quality work, and not getting along with other staff members / clients. In such circumstances, the following procedure should be followed by a salon owner: 1. Arrange a meeting with the employee, and discuss your concerns with them. The purpose here is to explain to them that their performance is not at the level you require of them, and give them an opportunity to provide you with a reason as to why they may be performing poorly (i.e family problems, lack of training, not getting along with another staff member). 2. You should then both develop steps to resolve the problem. This may involve counselling, some re-training, shuffling employees around to different duties, or even bringing in a new system of how things are done on the site. 3. At the end of this, you should tell the employee that their performance will be re-assessed in the near future (i.e in 1-3 months time).
4. Always document everything that was discussed in your meeting, including what you said, how the employee responded, what you both agreed to do, and when the employee’s performance will be re-assessed. You should also state that if the employee’s performance does not improve, their employment may be at risk. Where an employee is continues to perform poorly, despite earlier warnings, you may be able to terminate their employment for poor performance. In such circumstances, it is important to take into account the following factors: • Warnings should always first be communicated to the employee verbally in a ‘one-on-one’ meeting • You should always then ask the employee if they wish to comment in relation to a warning (this needs to happen each time for each warning) • A warning should then be documented and dated, including the employee’s comments (if any), and a copy given to the employee • The warning letter
should indicate: (a) the specific problems with the employee’s performance (b) that the employee’s performance will be assessed, and a review carried out in the future (i.e in a month’s time); and (c) that if the employee’s performance does not improve, their employment may be at risk.
You may need to carry out the above process a number of times before the right to terminate the employee for poor performance arises. Some general rules relating to terminating an employee for poor performance are as follows: 1. Generally speaking, the longer an employee has been with you, the more effort you will need to make to try and fix the problem before you can terminate them 2. In short, in order to protect yourself, you should be able to show that you did all you could to improve the employee’s performance, and since their performance did not improve, you had no other option but to terminate their employment.
If Unfair Dismissal laws do NOT apply to the employee, then you will not need to go through the above processes, and you can simply provide the employee with the required period of termination notice. Unfair Dismissal laws do not apply: • if you employ: less than 15 employees – the person cannot make a claim in the first 12 months of their employment; or 15 or more employees – the person cannot make a claim in the first 6 months their employment • if the person was employed under a contract of employment for a specified period of time, for a specified task, or for the duration of a specified season, and the employment has terminated at the end of that period, upon the completion of the task, or at the end of that season; • if the person was employed under a training contract (i.e an apprenticeship) and the employment has terminated at the end of the training arrangement.
Is your business reaching its full potential? Have you the skills to grow your business in times of change?
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rain your staff? Of course? What about the manager? Now’s the time to develop your management skills! The majority of beauty salons are small businesses and the challenges of running a small business seem to be more and more complex. Each day small business owners are required to manage competition, market effectively, deliver great customer services and ensure there are
sufficient dollars to pay expenses. Smart business owners also plan for the future, develop their staff, keep abreast of new products and services and implement cost effective marketing. The AABTh in conjunction with the AABTh has secured funding under the Commonwealth Government’s National Workforce Development Fund (NWDF) to deliver the nationally recognised Diploma of Salon Management.
The course will be delivered flexibly over 12 months in a combination of workshops, with self study and mentoring. Workshops are designed at times to keep your time away from the salon to a minimum. The course will provide you with the opportunity to develop a business and marketing plan, test strategies to increase sales and profits, recruit staff and compete more effectively in changing markets.
Places are limited so book now and take the opportunity to give your business the chance to reach its full potential. This course usually cost $5000 but now $1650. Payment plans are available. Contact Ann Morris at The Advanced School of Beauty Therapy on 02 4926 3500 or admin@schoolofbeauty.nsw.edu.au for more information.
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Health & Fitness
Time to Shape Up
It goes without saying that there is more to being healthy than just “looking good”. But have you ever stopped for a moment to contemplate what that really means?
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s a personal trainer, I always find it interesting hearing different people’s views on what being healthy means to them. Some people would say it is a state of mind. Others would suggest a feat of physical endurance. Just about every single person will give a different answer to some degree. I had a client once tell me that he had been “healthy lately” because he had not been drunk in the past few days. And he genuinely meant it. The truth is that we all need to understand the importance of our bodies and the need for keeping ourselves in good physical shape. Let’s be clear from the offset that unless advances in modern science speed up at a momentous rate over the next few years, the body you have now is the only one you will ever have. So it is time to start looking after it. As a trainer, one of the first things you look for in a new client is often one of the last things that they have in mind when they first step into the gym. And that is posture. Posture is so much more important to the way our body functions than most people would dream of knowing. Yes, we all know that it looks sloppy when people slouch, but do we really understand the other physical effects upon our body when our posture is poor? For a start, poor posture can make you feel tired. When your shoulders are slumped forward it
is not possible to fully inflate your lungs. This restricts the amount of oxygen intake, leaving you feeling fatigued. It is also believed that yawning is a natural response of the body to try to take in more oxygen. So the next time you are sitting at your work desk wondering whether to have another coffee to help the afternoon blues, just try sitting up straight, pulling back those slouched shoulders and have a few deep breaths of beautiful oxygen. It just may be the pick-meup your body is really after. In the modern world, it has become the norm to shy away from personal responsibility and instead we look to blame external factors for our aches and pains. How many times have you woken up with a stiff or sore back and instantly blamed your mattress or bed? Our ancestors dating back to the caveman days didn’t pop down to their local Forty Winks showroom for a new mattress every time they woke up with a stiff back. And they slept on stony cave floors after a long hard day of chasing sabre-toothed tigers! Instead of blaming your bed, start to look at other factors that could be causing your postural problems and muscle aches. For example, sitting behind a desk all day means that your hamstrings (muscle group that run down the back of your legs) are not being stretched through a substantial range. If your hamstrings become tight, then
it can pull on your lower back muscles giving you a sore back. It can also be the reason your posture is getting worse. Any imbalance can have this effect on your body, such as a heavy handbag, sitting at a desk positioned too high or low, or holding the phone between your ear and shoulder while multitasking. One of the best ways to start to improve posture is by strengthening your core muscles. Your core muscles (Transverse abdominal) wrap around your inner midsection, keeping your back nice and strong and play a huge part in your posture. There are a number of exercises you can do to strengthen this support powerhouse. Pilates is a popular form of exercise that strengthens the core, but there are also many others, including many that can be done in your own lounge room using little more than the floor and some steady supervision. Swiss balls are a fantastic way of improving all over body strength and have certainly helped many of my clients improve their posture and core stability. Swiss balls are those inflatable rubber balls that resemble a giant gobstopper that are found in most gyms and many homes. They have been revolutionary to the fitness industry but sadly most people don’t know how to use them properly. Under qualified supervision these strange looking bouncy spheres can literally transform your life in a few
weeks. I cannot stress enough the benefits of learning to exercise using a Swiss ball. As well as strengthening, it is important for a happy functioning body to be stretching. It is advisable to take a few minutes out of every working hour and give your legs, arms, back and shoulders a good stretch. However, the important thing is to understand what you need to stretch and how it needs to be stretched. It is important to know your triceps from your biceps before you start tugging and pushing your limbs around. The best advice I can give you is to find a good gym and a reputable personal trainer who understands all aspects of your needs from postural alignment to Swiss ball training and beyond. Luckily we live in a day and age when personal trainers are affordable and are no longer seen as a novelty show of wealth for Hollywood actors and millionaires. Personal training offers you a flexible way to learn more about your body, exercise and improve your posture. It’s up to you how often you train (and remember that every session you have is a bit more knowledge gained), and you are under no obligation to sign any contracts. Spending a bit of money on your health can massively improve how you perform at work. Let your journey to a perfect posture and better health start today. By John Devecchis.
www.aabth.com.au
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Essentials
The SunFX Caribbean Rapid Solutions have taken off since the release in 2011. Now one of SunFX’s best sellers, the SunFX Caribbean Rapid produces a rich chocolate tan in just
2 hours. Leave on longer for an even darker effect. Now available in 1 litre, 500ml & 100ml for ultimate convenience. SunFX Group 1300 132 005 www.sunfx.com.au
Good news is that the Nude Mineral Bronzer has a big secret, you can also create the illusion of super-sexy fantastic cleavage in just three easy steps! 1. Apply Nude Mineral Bronzer down the middle of your chest between your breasts, blending upwards to create a V-shape along your natural curve. 2. Now brush a small quantity of the Nude luminous light-reflective Mineral Finishing Veil onto the top half of your breasts and blend. Blend
thoroughly with your Kabuki brush. 3. Keep checking the mirror while you are applying to ensure even shading, add more to increase the contrast and definition to your ultimate cleavage. www.nudebynature.com.au
OPI Lace Nail Art Enjoy the charming prettiness of the latest nail art fashion trend, lace manicures. Worn by celebrities such as Blake Lively and Jennifer Lopez, lace manicures are becoming more desirable as a fashion accessory. This new nail art technique uses either real lace or traced on lace.
OPI prefer using the magic of real lace, as it is more authentic and stylish. You will need nail art pens for the traced on lace technique. Lace manicure designs whisper romance and prettiness and adds a touch of elegance to any outfit. For more information on OPI please contact 1800 358 999 or visit www.opi.net.au
BLEMISH BALM The original since 1967…Concealing special care for irritated, reddened and impure skin. BLEMISH BALM was developed in 1967 by the cosmetician Christine Schrammek and further perfected by her daughter, Dr. med Christine Schrammek-Drusio, dermatologist as well as an allergy and anti-aging specialist. The secret of its success is that the Blemish Balm keeps your skin tone even and your skin looking fine and smooth. Its unique combination of ingredients has a soothing, regenerative and
Aspect Envirostat SPF 30+ is a unique Broad Spectrum Sunscreen Lotion which is 4 hour water-resistant and that is suitable for the entire family. Perfect for the entire body, Envirostat SPF 30+ Sunscreen Lotion contains a unique design allowing you to apply the sunscreen without the use of your hands!! What’s the secret? The secret is in the applicator. Unlike other sunscreens which have a small opening to disperse the sunscreen, Envirostat SPF 30+ contains sponge like applicator. Gently squeeze and the sunscreen disperses into the sponge and you then simply apply to the face and body. No wastage, No Mess and No Fuss!!
anti-inflammatory effect. It not only conceals impurities, but also helps regulate dysfunctional skin processes and combats many skin problems. Quickly reduces redness and helps to heal impurities whilest covering for an instantly fresh and glowing complexion. Also has a mattifiying effect and leaves a pleasant, non-greasy feeling on the skin. Available in 3 colour shades. Light, Classic & Honey. Dr. med. Christine Schrammek Blemish Balm RRP $95.00 (salon $62.70)
Aspect Envirostat SPF 30 + Sunscreen Lotion is not heavy, sticky or greasy, doesn’t leave any white residue and has a beautiful light fragrance! Suitable for all skin types and conditions. RRP $25. Stockist 1800 648 851.
The Australian Beauty Therapist Magazine
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OPI Autumn & Winter Forecast & Trends The autumn and winter seasons will be filled with rich seductive shades of ruby-red and blue-red, burnt orange, tangerine, rustic pink, dark burgundy, plum & berry purples, eggplant purple, midnight blue, dark forest green, khakis, taupe and dark brown. After enjoying a vibrant summer
Reveal the Goddess Within – Goddess Bronze Self Tan Transforms you instantly into the Bronzed Goddess Aphrodite. A sensational self tanning product to bronze and radiate your skin. Enriched with organic shea butter and aloe vera. 8% active DHA – wash ‘n’ wear in 2 hours. The Goddess Bronze contains organic shea butter blended with organic orange oil, daisy derived calendula and the scent of vanilla bean and coconut for a surprising and endless summer bliss RRP $31.95 Naked Tan 1300 365 683 www. nakedtan.com.au
filled with bright lacquer shades, including orange, yellow, mint green and aqua, the autumn and winter season promises to be more traditional in terms of its dark rich colour tones. Not unlike the colours of autumn leaves the autumn lacquer tones will be filled with golden shades of red, dark blue-red, burnt rose, burnt orange, tangerine, rustic
pink, plum purple, berry and rich dark burgundy. The winter season beckons for rich khakis, dark brown, dark forest green, dark taupe, more burgundy red, ruby red and THE colour of the season a dark rich eggplant purple. Dark midnight blue will also be popular during winter, Road House Blues.
Even Blend Serum *New Super Strength Even blend is a gentle yet powerful blend of active ingredients designed to target hyperpigmentation. It smoothes, lightens & brightens hyper pigmented and sun damaged skins. For stubborn or hormonal pigmentation mix with Skinstitut vitamin C powder and apply morning and evening to a clean skin. Includes: *Daisy Flower Extract *Wakamine *Lotus of Japonicas Symbiosome *Trehalose & Hydrolysed Vegetable Protein Wholesale price: $18 RRP: $45 For more information call head office on (02) 9460 7559 www.skinstitut.com
Lighter neutral tones designed to accent the dark winter fashions will be worn this winter, creamy nudes So Many Clowns, So Little Time; off-white sandy shades Did You ‘ear About Van Gogh?; and elegant grey French Quarter for Your Thoughts. For stockist please contact 1 800 358 999 or visit www.opi.net.au
www.aabth.com.au
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Essentials
Skin Physics Photon Led Photo-Rejuvenating System Skin Physics have developed a revolutionary non evasive, at home treatment that will repair, improve and smooth you skin. Skin Physics “photon” UTILISES LIGHT ENERGY TO STIMULATE THE PRODUCTION OF FIBROBLASTS AND COLLEGEN IN THE SKIN AS BABOR HSR de LUXE ULTIMATE ANTI-AGING EYE CREAM Revolutionary skincare… HSR de Luxe is a luxurious antiaging range transforming the way we combat all sign’s of skin aging. HSR de Luxe Ultimate Anti-Aging Eye Cream is an ultraeffective anti-aging eye cream designed for use in conjunction with the HSR de Luxe creams and serums for optimal effects. It also contains the rare black pearl essence, considered to be the jewel of the sea it symbolizes… perfection. Black pearls contain numerous vital amino acids and trace elements. These help to support skin functions and create a synergistic effect. HSR de Luxe Ultimate Anti-Aging Eye Cream is a highly effective cream for the delicate eye area with an all-round anti-aging effect. Helps to improve the structure of the connective tissue and instantly camouflage the appearance of fine lines and wrinkles with light reflecting pigments. HSR de Luxe Ultimate AntiAging Eye Cream RRP $188 (salon $107.16) Available in store or online at www.babor.com.au
MUCH AS 200% WITHIN JUST 24 HOURS OF TREATMENT. For stockist see www.skinphysics.net
MTS ROLLER - Unveil your true skin A new treatment to Australia but proven worldwide has arrived in the ever-changing aesthetic industry. Micro Needling, the rolling of surgical grade micro needles onto the skin is creating brand new, healthy, younger looking skin and the MTS-Roller is leading the way!! Its easy, just cleanse the skin and begin rolling then moisturise.
The MTS-Roller enhances skin tone, helps erase fine lines, correcting acne scarring, evening out skin tone and smoothing over stretch marks. The MTS Roller retails for $130 and is available at leading beauty salons. For further information on the MTS Roller – please contact Emily Loxton, Publicity Manager Max Media Lab on 02 8203 5797.
French Wrap Manicure Set Keeping up means adding French Wrap Plus to your service menu, buy a starter kit today and get started. Online training videos
and printed manual available free of charge. Contact Salons Group 1800 655 814 www. dashingdivapro.com.au
XEN- TAN PERFECT BLEND Introducing Xen-Tan Perfect Blend - a unique custom selftan and bronzer rolled into one! This innovative self-tanner that allows you to choose just the right colour to complement your skin tone and blend flawlessly to create a natural, olive glow. Perfect for fake tan beginners and experienced self-tanners, you can now create your own tan as light or as dark as you like and still have confidence in knowing your colour is customised to match your unique skin tone. Perfect Blend also has a quick dry formulation and contains a deodoriser that locks out self-tan odour, providing a delicious fresh fragrance.
Rich in ingredients for soothing and hydrating, the unique paraben-free formula also contains a firming complex that leaves the skin lifted and toned. RRP $57 Stockist 1800 648 851.
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Directory
Contact Details ALISON YARNOLD ADVANCED SCHOOL OF BEAUTY THERAPY 02 4926 4068 admin@schoolofbeauty.nsw.edu.au ANESI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au BEAUTY IN THE COVE 02 9420 1880 www.beautyinthecove.com.au BIO SCULPTURE 1 300 BIOGEL www.biosculpture.com.au
FUSS BEAUTY COLLEGE 02 9326 2211 www.fuss.com.au GERNETIC INTERNATIONAL 02 9452 6230 www.gernetic.com.au HIGH TECH LASERS 1 300 309 233 www.hightechlaser.com.au LIZ SEE GET THREADED NOW 0413 004 127 www.getthreadednow.com
OPI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au PHILLIP FERNANDEZ BUSINESS WIZARD CONSULTANTS 0402 213 813 www.businesswizards.com.au REED EXHIBITIONS AUSTRALIA PTY LTD 02 9422 2500 www.reedexhibitions.com.au
SKINSTITUT 02 9460 7559 www.skinstitut.com.au ST TROPEZ (International Beauty Supplies) 1 800 358 999 www.sttropez.com.au SUN FX 1 300 132 005 www.sunfx.com.au SUNZONE 1 300 366 418 www.sunzone.com.au
DERMALOGICA AUSTRALIA 1 800 659 118 www.dermalogica.com.au
NAKED TAN 1 300 365 683 www.nakedtan.com.au
SALONS GROUP 1 800 655 814 www.salonsgroup.com
TRISH ROCK www.nailsalonsuccesscoach.com
CLINIC CARE 1 300 799 709 www.cliniccare.com.au
NATURAL COMPATIBLES 03 9764 0966 www.naturalcompatibles.com.au
SILTEX 03 9570 6222 www.siltex.com.au
WOMO 1 300 496 669 www.womo.com.au
The Advanced Association of Beauty Therapists (AABTh), Australia’s premier beauty therapy association, dedicated to the promotion of high standards and professionalism in beauty therapy. With an AABTh certified therapist and salon, you can be confident in your beauty professional. Our members are trained to the highest industry standards. How do you find an AABTh certified therapist and salon? Look for the logo – it’s the only beauty mark you can trust. Membership certificates are provided to all members ensuring the credibility and integrity of members by the Association. To find out more about what your expectations from your therapist and salon should be, contact the AABTh today. Email: info@aabth.com.au Phone: +61 2 9439 5054 Web: www.aabth.com.au CIDESCO Section Australia Membership is security. Membership is recognition. Membership is support.