Summer 2013 Issue - AABTh Beauty Magazine by OUT OF WHITE

Beauty

The Australian

Therapist

the voice of the industry Volume 4

www.aabth.com.au

summer 2013

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Welcome to the Summer 2013 Issue

elcome to the Summer edition of the Australian Beauty Therapist magazine. Another year done and dusted, I hope you all had a rewarding 2013 personally and professionally. I would like to thank all our fantastic advertisers for their continued support in 2013 and Sue and I look forward to working with you again in 2014. I would also like to congratulate all the graduating students especially those of you who gained AABTH Student of the year award from our approved schools for 2103, well done. We welcome you as members for 2014. For those of you who are members I would like to say thank you for supporting your industry Association and that 2014 membership is now in progress.

Sue and I would like to wish you all happy holidays and look forward to a happy 2014.

Publishers: Advanced Association of Beauty Therapists CIDESCO SECTION AUSTRALIA PO Box 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761

Editorial Enquiries: The Australian Beauty Therapist Magazine PO BOX 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761 info@aabth.com.au

Front Cover: Jessica Cosmetics (Masters International) 1 300 470 648 www.jessicacosmetics.com.au

Advertising Enquiries: Sue Hannell Tel: 0412 742 094 or 02 9439 5054 Email: sue.hannell@aabth.com.au

See you all next issue, Coleen and Sue.

Printing: PLT Print Solutions Tel: 02 9975 2817 Design: Out of White Design Pty Ltd Tel: 02 9924 3319 Email: info@oow.com.au For membership, subscriptions and contact listings: Contact Coleen Shaw at the AABTh head office on Tel: 02 9439 5054 Email: info@aabth.com.au

ÂŠ The Advanced Association of Beauty Therapists. CIDESCO SECTION AUSTRALIA. All rights reserved. No part of this publication may be reproduced whatsoever without written permission from the publisher. Advertising is accepted for publication on the strict understanding that material does not contravene any law or regulation and complete responsibility remains with the advertiser. Advertisers completely indemnify the publisher, its directors, employees and agents against any claims, cost penalties, suits, expenses, judgements, damages and any other liability, whether caused by or arising whatsoever. The publisher accepts no responsibility for late delivery of publication for whatever reason. In the case of a dispute the publisherâ&#x20AC;&#x2122;s decision is final and binding to all parties. The views expressed in this publication do not necessarily represent the opinion of the AABTh. The appearance of any advertisement in this publication does not constitute the AABTh endorsement of any product, service or the like, nor does anything contained in this publication represent an endorsement of any person or company which employs any methods or skills described in this publication.

The Australian Beauty Therapist Magazine

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Contents Regulars p04 Welcome p06 Industry News Share your social events, educational achievements and business developments p27 Business Matters • How online reviews helped me grow my business By Dee Davis • New guide for personal services businesses By Australian Consumer Law (ACL) • Beauty Training Package Review Service Skills Australia- Update By Karen Banks • Salons Day Spas and Apps – The 3 things you need to know By Trish Rock • Why your business may not be meeting customer expectations By SAI Global Limited

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p30 Essentials New products and ideas for the beauty industry p31 Directory

Features p08 Vitamin C The super Anti-Oxidant for health and vitality By Luca Mora

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p12 Medi-Spas – Bring It On By William Fennell p16 Treating Oily Skin the Ayurvedic Way By Yasmin Sadikot

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p18 Student Profile By Ali & Rachel, Elleebana College of Beauty Therapy p20 Why Microdermabrasion is still a necessary investment By Kane Hammond p22

Skin Needling By Dr Des Fernandes Behind the scenes ... a Make-Up Competition By Liz See

p24 CIDESCO Congress- Wuhan, China By Narelle Blinman p26 Sydney International Beauty Expo – Wrap Up

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Industry News Our members and those in the beauty industry share their social events, educational achievements and business developments.

TAFE Western Sydney Institute launches Hair & Beauty Academy TAFE NSW - Western Sydney Institute (WSI) has announced the launch of its Hair & Beauty AcadeMY, the first of twelve specialist training institutions to be rolled out over the next two years. Attending the launch event on 28th August at the Institute’s Mt Druitt campus as a special guest was leading Australian hair-stylist, Joh Bailey. The AcadeMY gives students direct access to Hair & Beauty industry-endorsed qualifications, offering vocational training in four specialty areas: hairdressing; beauty; nail technology; and spa. AcadeMY sites are located at WSI’s Nepean, Mount Druitt and Blue Mountains campuses and offer training facilities equipped with the latest industry technologies. Hair and Beauty AcadeMY teachers have vast industry knowledge and experience and hold current qualifications in workplace training and assessment. TAFE WSI trained more than 1,900 hair and beauty graduates between 2010 and 2012. With moderate to strong growth forecasted for the industry in NSW, employment in the beauty industry is expected to grow by 3.6 percent annually to 2015-2016. Employment of hairdressers is forecast to increase at 2.8 percent per annum for the same period*. Commenting on the launch of the AcadeMY, Director Education Foonghar Chong said: “TAFE WSI is a strong supporter of the rapidly growing Hair and Beauty industry, and we are naturally delighted to be launching the AcadeMY. “The Hair & Beauty AcadeMY will collaborate closely with industry in delivering first-class vocational training to help students gain employment and/or establish their own businesses within this growing field” Ms Chong said. The AcadeMY is running a Facebook photo competition to mark its launch. Fans are invited to upload their own hair and beauty photos for a chance to win a master-class with one of four industry-leading guru in the fields of hair, make-up, eyelashes and eyebrows. Details about the competition can be found on the Hair & Beauty AcadeMY Facebook page https:// www.facebook.com/hairandbeautywsi. TAFE WSI’s Hair & Beauty AcadeMY accepts enrolments year-round. Students can follow the AcadeMY on Facebook and visit http://hairandbeauty. wsi.tafensw.edu.au/ or call 131 870 for information on course offerings. Pictured right: Joh Bailey and Academy Head Teacher Gabrielle Seidel -Wynne.

The Australian Beauty Therapist Magazine

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Ella Bache students pamper cancer patients

ENVIRON STAND SYDNEY TRADE SHOW

Recognising the boost a little indulgence can give, Ella Bache College of Skin and Beauty Therapy held a pamper day for Royal North Shore cancer patients on Thursday 10 October. The College’s senior students showered patients with a full service of soothing treatments including manicures, pedicures, facials and massages. And to finish off the morning of much deserved indulgence, patients were treated to lunch, coffee and tea as well as an Ella Bache gift to go away with reminder of the memorable day. Demonstrating the Australian spirit of generosity and charity, students came together to help those in need. A student’s parent who is a florist donated a beautiful flower arrangement for the reception area and made corsages for each of the patients. A number of students contributed their own handmade gifts such as chocolates, gift wrapped pink face cloths and scented soy candles. The feedback from patients was glowing; “I was lucky enough to attend the Pampering Day for Breast Cancer and wanted to thank you and Ella Bache for a great day. I had the best sleep in a long while and came home with my toes and fingers painted a delightful red. It is such a wonderful thing to do, and I appreciated it very much, thank you again” and, “Last night was the best night sleep I have had in three years! (My husband said I told you so) he has been telling me to have a massage for ages now, but I never find the time” For more information about the College, visit http://www. ellabachecollege.edu.au/

L-R: Renata, Vicki, Jenny, Christine, Jessica, Samantha, Vanessa.

Graduating class 2013 The South Pacific Academy of Beauty Therapy - Nadi Fiji Islands

SYDNEY INTERNATIONAL SPA AND BEAUTY EXPO 2013 AABTh Member Maria Papadimitriou and Environs Vicky

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VITAMIN C THE SUPER ANTI-OXIDANT FOR HEALTH AND VITALITY, INSIDE AND OUT (Part 2)

The Australian Beauty Therapist Magazine

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ometimes referred to as the queen in skincare vitamins for its outstanding multitasking benefits, Vitamin C is one of the most powerful, effective and important topical anti-oxidants available to us as beauty therapists, both in the salon environment and as a client recommendation for home care. This true high performer has many strings to its bow as a vital cosmetic ingredient. It stimulates collagen synthesis (fine lines and firming) and is an inhibitor of melanin (lightening the skin). Ascorbic Acid’s depigmenting activity is due both to its direct inhibitory action of tyrosinase and its ability to reduce DOPA to dopaquinone, which also blocks the formation of melanin. Fundamental to the formation of collagen which is responsible for skin density and firmness, Vitamin C (Ascorbic Acid) inhibits the activity of some enzymes involved in collagen degradation such as MMP-2 and MMP-9. An excellent free radical scavenger it also works to protect cell membranes. Free radicals are extremely harmful to the skin in that they attack collagen, the skin’s basic support system, causing it to degenerate, which ultimately leads to wrinkles and sagging and increase melanin production that cause sun spots. In short, these free radicals age the skin. Studies show that Vitamin C (Ascorbic Acid) is an essential and most effective protective and repairing ingredient when topically applied. It is the first line of defense in protection and repair. It successfully treats numerous skin disorders among them (as included above) hyper-pigmentation, wrinkling, acne, scarring, inflammation, tone and texture. Ascorbic Acid is key in the synthesis and structure of pro-collagen fibres, acting as a co-factor in the hydroxylation of key amino acids, lysine and proline. The proline hydroxylase and lysine hydroxylase are responsible for the helical structure of collagen. Ascorbic Acid plays a major role in cell rejuvenation, protecting against, reducing and slowing down UV damage while at the same time guarding against other environmental assaults. A twice daily topical application of an oil soluble Ascorbic Acid, a more efficient form that offers far better penetration than a water soluble formula. Nikkol VC-IP is a modified Ascorbic Acid to improve its stability against environmental oxidation, as occurs with other ascorbic modified derivatives widespread used in topical application, such as ascorbyl glucoside, ascorbyl phosphate salts. This chemical modification consists in blocking the trigger oxidation point of the ascorbic molecule by linking it to another molecule. The nature of the molecule linked and the bound type will determine the metabolism rate/speed of the cells to break the link and release free ascorbic acid, which will produce biological action. The cellular metabolisation of the ascorbic derivatives to free ascorbic acid is done by enzymes –hydrolases- synthetised by skin cells: being mainly glycosylases (for glycosyl derivatives), estearases (for ester derive.) and phosphatases (for phosphate deriv.).

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Nevertheless, unlike the usual derivatives mentioned above, Nikkol VC-IP has a further modification to enhance lipophilicity and improve its percutaneous and cellular absorption several times more than pure ascorbic acid. Nikkol VC-IP is an alkyl –it refers to molecule linked- tetraester –it refers to bound type- ascorbic derivative. This means a strong lipophilic molecule (i.e. organic absorption enhanced and penetration improved) with a slow speed of cellular metabolism (i.e low speed of ascorbic release). For accelerating the lightening immediate results of POWER C+, SKEYNDOR uses a blend of Nikkol VC-IP (slow metabolisation high penetration) with some amount of ascorbyl glucoside (faster metabolisation and medium penetration). While we have touched on its effectiveness in treating several skin conditions, Vitamin C’s prowess is probably best recognised in the area of ageing, both photo ~ from UV exposure, either from the sun or other artificial sources ~ and chronological. In addition it consistently protects and repairs to minimise photo damage. So, in essence we not only increase the anti-oxidant protection but also stimulate the fibroblasts which in turn build up collagen and elastin. Vitamin C is one of the most valued active ingredients in dermatology, due to its multiple benefits on the skin. Not only it is one of the most powerful antioxidants known, it also stimulates the skin’s metabolism and the formation of collagen.

While we cannot avoid the passage of time, for the full impact in waging the war against ageing, anti-oxidant combinations like C, A and E have been proven to reverse the signs of ageing in sufficient concentrations and stable formulations. Other key anti-oxidant allies in the fight include Idebenone, Green Tea and Coffeeberry, which has high levels of polyphenols, the antioxidants also found in Green Tea and Pomegranate. With abundant skin benefits, the Pomegranate contains omega fatty acids to help strengthen the cell membrane, making it less vulnerable to damage and also moisture loss. Regenerating and repairing sun damage, the combination of Vitamin C and Pomegranate is a power-packed mix. Enter the new Skeyndor Power C+ professional and home line of products to support sun exposed and anti-ageing needs in client care. Perfecting the anti-oxidant formula, Skeyndor has married two super powers that work to stop free radicals from getting a hold. Revealing cutting edge technology Skeyndor has been able to keep the pure concentration of Vitamin C released for a longer period. Power C+ also merges Pomegranate HG Extract titrated in Ellagic Acid which has been used to prevent collagen breakdown and to improve free ascorbic cellular absorption; and Phytic Acid which is an impressive complexion brightener and also stabilizes the reducing activity of free ascorbic acid.

This new generation and more effective Vitamin C compound has been harnessed for its greater ability to penetrate and be absorbed by skin cells offering a more advanced synergy of action to rejuvenate the skin. Reducing the visible effects of skin ageing by slowing down the natural oxidation process and, in addition offering the many dermatological benefits of Vitamin-C for improved photo-protection, anti-inflammatory action to suit all skin types and immense lightening properties. The professional Power C+ Brightening Anti-Oxidant Programme for salon treatment contains 15% pure Vitamin C while home care products feature 7.5%. In addition to the high percentage of Vitamin C, Power C+ includes a 6% Pomegranate concentration for professional treatments. Overall the breakthrough Power C+ line offers increased collagen production, greater anti-oxidant power, increased free radical action and an inhibiting effect against melanin production making it a complete rejuvenating and high performance resurfacing option. The home care line includes Pure C Concentrate 7.5% (14 x 1 ml ampoules – 14 day intensive treatment), Eye Contour (with Pomegranate) 15ml, Energising Emulsion (with Pomegranate) for combination skins and 50ml Energising Cream SPF15 (with Pomegranate) for dry skins. Luca Mora, CEO, Vogue Image Group, 1 800 554 545/email info@vogueimage.com. au/www.vogueimage.com.au Vogue Image Group is the respected leader in the Australian skincare and cosmetics industry and the exclusive distributor of two global cutting-edge brands, SKEYNDOR and Sorisa.

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MEDI-SPAS BRING IT ON

When you think about it we were all born in the nude

The Australian Beauty Therapist Magazine

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his was the argument my female companion was making to me as we sat naked in a wet sauna in BadenBaden, Germany. Surrounded by more nude people than I have ever seen, I was having trouble paying attention to her and kept getting distracted by the enormous breasts of a German woman talking to an equally impressive German man across from me. They were deep in conversation about something amusing and appeared not in the least bit troubled that they (her breasts) were slapping me in the shoulder each time she sat back and laughed. I was just lucky not to have suffered a black eye. But I have gotten ahead of myself. After many years visiting the BIODROGA Academy in Baden-Baden with trainers from all over Europe, I am very aware of their passion for spa culture. Unlike Australians, it is deeply ingrained into their philosophy on health and well-being and spas all over Europe continue to flourish. Here in Australia, I believe spa culture is declining, with countless salons transforming their current “Wet Room” into a money spinning “Tanning Booth”, and for good reason too – fake tanning makes you quick money and Australians are obsessed with looking golden brown – it’s a no brainer. But, I believe salons can still benefit both fiscally and creatively from incorporating spa and body wellness back into their menu, we just need to be clever when doing it. It would

only take you one evening, swimming in the snow, at a big European spa or indulging in a hot algae wrap at a salon to fall in love and appreciate what a place water, aromas, massage, scrubs, steam and body wrapping has in our industry. I still vividly remember the very first time I went to Caracalla spa in Baden-Baden. I had arranged the indulgent escape with my classmates days before and I was very excited, but my imagination never prepared me for the orgy my senses participated in that first evening – an evening that began my life-long love of spas and the benefits they have, inside and out. Along with the numerous smaller thermal pools in private hotels, Baden-Baden has two very large public baths that really are the size of a Westfield shopping mall. The biggest, Caracalla, is four levels of thermal pools, small spas, saunas and pure relaxation. But unlike many of the others this place isn’t just for the rich. Much like Bondi Beach is to the Sydneysiders, these baths are a place to socialise whether it is families, couples, singles, young or old – all enjoying the warmth of the healing water as it snows outside. After 20 minutes of swimming on the ground floor and pinching myself that I was really here, I spotted one of my classmates and she pointed to some stairs, As I followed she explained that upstairs was where all the saunas and small spa pools were. Reaching

the top she stopped and suddenly stripped naked. Taken aback my eyes darted away as I pretended not to notice her bare bum wiggling away in front of me. Taking one step after her I was stopped by a big scary German matron who growled “swimmers off” from under her moustached upper lip!! I looked around, everyone - man, woman and child was in the nuddy. I had about three seconds to think about it before I thought she would tackle me to the ground and rip them from me - so I stripped down and entered the sanctuary, butt-naked, giggling like I was two years old again and covering “Willy Junior” with my hands. Europe is renowned for having some of the most beautiful thermal spas in the world and they take hydrotherapy very seriously. Water therapy or “hydrotherapy” is more than just a dip in the bath. Hydrotherapy uses water to revitalize, maintain, and restore health and is an ancient treatment. Beyond the calming feeling most have experienced when laying in a hot bath there is a physiological basis to hydrotherapy. Cold is stimulating, and it causes superficial blood vessels to constrict, shunting the blood to internal organs. Hot water is relaxing, causing blood vessels to dilate, and removes wastes from body tissues. Alternating this hot and cold water therefore will improve elimination, decreases inflammation, and stimulate circulation. And it works.

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As I went into saunas of increasing temperature, 65, 75, 85 degrees and then cooled off either by sitting outside in the snow or in the cold baths I began to feel my jet lag dissipate and my body rebalance and revitalize. I was feeling so good I completely forgot I was starkers until I walked out of the upstairs utopia, towards the very public area downstairs when aforementioned huge terrifying woman growled “swimmers on now”. Panic filled me as I searched in the large pile of swimmers – to this day I think I picked up the wrong trunks, the ones I hastily grabbed I could have worn as parachute pants. Baden-Baden sounds like utopia, but I am also a realist and a business owner myself. The idea of flowing water, steam rooms and algae wraps needs reconsideration, but I am often asked tough questions by savvy business owners when we are introducing our small spa range into medi- salons? 1. Why would I reintroduce spa treatments into a medical type skin center after already shifting away from that model? 2. How can I incorporate spa services into my medical focussed skin center and offer both treatments together in a similar time frame? 3. How can I do body treatments without a wet room, spa bath or shower? 4. How can I make traditionally expensive spa services cost effective to do? This is where you need to be creative and the options are endless and exciting, but here are some of my thoughts.

• Medi-Spas that offer pampering AND results are currently gaining popularity with clients wanting to look good, but also feel good whist doing it. Jump on the trend now! • Be different from the basic skin clinic next door and offer your intensive facials with an initial back massage, or complimentary full leg salt scrub – think holistic care – your clients will love it and will remember the delicious salt scrub more than the glycolic peel. • Find a range of spa body products that are easily removed with hot towels, eliminating the need for showers/vischy showers or an expensive spa bath. This is where salt scrubs work well, as they dissolve with water. Traditional mineral scrubs were a bugger to remove from the skin before the massage. • Source disposable accessories, such as drop sheets and disposable towels. This cuts down on the time of setting up rooms and cost the cost of washing towels covered in algae or salt. • Introduce energizing half body treatments into medical facials, such as an “After Sun Repair Wrap” on the arms, legs or décolletage (especially sun lovers), whilst they are under the LED light machine. • Be smart - you only need three-body treatments maximum and then be creative and versatile with them. Don’t spend lots of money on extensive, expensive spa ranges, no matter how nicely they smell or glamorous the poster on the wall looks. • As a salon owner for twenty years I believe all you need is a nourishing oil based salt

scrub, a nurturing and healing wrap – think milk and honey - and then a body treatment that is detoxifying with an algae focus. You can then do all of these treatments on full body / half body / the arms or even just the feet.

Life is an endless cycle – our industry included – so I believe in time the influence of water, aromas, massage, scrubs, steam and body treatments will return to salons. Not with the decadence that was ten years ago, as this model crashed for a reason. But I do hope in my heart that we can find a place amongst the acids, lasers and needles for the healing power of touch, aroma and relaxation. It is too often forgotten! The person I credit the skin therapist I am today, my principle Narelle Blinman from the Strand College of Beauty Therapy said something to me nearly twenty years ago (after I had sent a client to sleep, snoring in bliss during a facial). To this day her words still resonate with me – “If we are good at what we do, we have the chance to heal both the inside and outside of our clients”. She was very wise and I took her advice; twenty years later I still have a very successful business with a client base that is made up of 50% clients that have been coming to us since the first years we opened our doors – make them feel extra special and loved (and younger) and they will never leave you. Think about it… Will Fennell, Training Director BIODROGA Australia. www.biodroga.com.au

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Treating Oily Skin

. . . the Ayurvedic Way

The Australian Beauty Therapist Magazine

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Being the largest organ in the body, the skin performs many vital roles as both a barrier and a regulating influence between the outside world and the controlled environment within the body.

he physical toughness of the skin prevents the easy entry of harmful chemicals and invading organisms such as bacteria and viruses into the body. It also provides resistance to shocks for the more sensitive tissues underneath. Skin type in Ayurveda is individualised. A simple body type categorises the skin into three main types – Vata, Pitta and Kapha. Vata is ruled by air and ether and is generally a dry skin, Pitta, a combination and sensitive skin, and Kapha has towards oiliness. Oily skin attracts dirt and bacteria, the pores are open and there is a tendency toward acne and pimples. Kapha skin tends to be congested and susceptible to attracting dust and grime. Skin rasayanas for Kapha skin are stimulating herbs that purify and detoxify the skin with subsidiary properties of being nourishing and rejuvenating. These herbs also balance Kapha dosha in the physiology, invigorating the mind and body so that the skin appears alive and vital, and retarding the lethargy that dulls Kapha skin. Pitta skin is prone to inflammatory conditions and has a tendency towards sensitivity and a combination skin which when aggravated by heat produces more oil. Herbs used for pitta skin have the ability to cool, calm and constrict the capillaries to reduce redness. Problems of the skin involve both intrinsic and extrinsic factors. The presence of inflammation-causing substances and toxins in the blood in addition to damage brought about by external factors such as exposure to the sun, pollution and free radicals work together to cause various skin conditions. Hence, good skincare calls for a mix of internal and external cleansing. Internal cleansing refers to removal of toxins in the blood and other inflammatory mediators that can give rise to various skin problems. As an example a Pitta type of person can be aggravated by excess heat which causes sweating, redness and increased sensitivity. Heat in this instance can be excess of hot food, sun exposure, alcohol consumption, exercise or other stimulants. Therefore in Ayurveda we would make the client aware of heating or stimulating aspects in their lifestyle and treat them externally with products that have cooling and constricting ingredients to calm the skin and scalp. Regular skin regimens include the use of the correct cleansers, toners, lotions and moisturizers for a clean and healthy skin.

A number of herbs are used in Ayurveda for skin cleansing, toning and protection purposes. External Skin Care with Ayurveda Neem, Manjistha (Indian Madder), Triphala, Tulsi (Holy Basil) and Turmeric are potent Kapha-balancing skin rasayanas. They help detoxify the skin while nourishing it at the same time. They balance oil content in the skin and enhance clarity and brightness. Because of their effective detoxification properties, these rasayanas keep Kapha skin squeaky clean, so that it stays healthy and naturally radiant. Topical formulations for Kapha skin combine these herbs with light oils and Kaphabalancing herbs. Removing dirt, pollutants and make up that sticks to the skin forms a major aspect of cleansing. Lemon (Citrus limon) and Honey (Meldespumatum) are alternatives to soap as lemon removes grime and oil while honey has antibacterial and antiseptic properties and helps prevent scar formation.

Toning follows cleansing, helps close the pores and restore the skin’s pH. The juice of lemon has been used for centuries as a cleansing for its powerful anti-bacterial properties. It is also an excellent skin toner and detoxifier. Jasmine (Jasminum grandiflorum) provides a cooling effect and has healing properties, making it beneficial for oily or sensitive skins (that may be irritated or inflamed). Soothing agents and nourishers applied to the skin regularly maintain health and integrity of the skin. A natural soothing and moisturising agent is cucumber (Cucumis sativus). It helps keep the facial skin soft, heals and soothes damaged skin and works like a natural sunscreen. Aloe (Aloe vera), a common herb in skin preparations, is also an excellent soothing agent. It has nutrients and enzymes responsible for moisturising the skin. It also softens and protects the skin. The anti-

inflammatory and wound healing properties of aloe are well known. Sandal tree (Santalum album/sandalwood) is useful for alleviating itchy and inflammatory conditions, again often associated with oily skins. Sandalwood Powder has exceptitonal germicidal and antiseptic properties. In traditional Ayurveda, it is often mixed to a paste and applied on rashes and itchy complexions. Cloves, for their powerful antiseptic qualities to heal and soothe breakouts and eruptions. Cloves are helpful in the treatment of acne. Gentle exfoliation can be achieved by combining natural substances like oats, ground barley, wheat and rice. As a spot treatment for blemishes and breakouts a mix of Camphor, Eucalyptus and Sulphur help draw out impurities and heal. Fruit acids contain naturally occurring alpha hydroxy acids (AHA’s). These naturally occurring AHA’s dissolve surface skin cells, stimulate cell renewal to minimize fine lines, wrinkles, age spots, scarring & acne. Naturally derived AHA fruit acids offer anti-aging and renewal properties and a softer smoother skin. Strawberries, for example are a good source of salicylic acid to help clean the pores and eliminate dead surface cell build up. A member of the rose family which has powerful restorative properties, Strawberries are rich in Vitamin C, potassium, sodium and iron. Bael Fruit, which is similar to the Wood Apple, is a rich natural source of AHA’s and also contains ß-glycol and octane-1, 3-diol, which is an antifungal constituent. It reduces skin inflammation and helps remove dead skin fragments. Everyday grains such as Wheat and Barley contain a naturally occurring component called Azelaic Acid, very successful in the treatment of mild acne, markings and scarring from acne that cause pigmentation and also rosacea. Combined, these herbs contain powerful anti-bacterial properties that also help to reduce inflammation. From Ayurvedic perspective, oily skin requires deep cleansing, toning and a protective base. Moisturisers are not generally recommended as the gentle but effective cleansers do not dry the skin but rather balance it. The oil in the skin will naturally balance with both a good skin care regime and a change in lifestyle habits. Yasmin Sadikot Founder, OmVeda International www.omveda.com.au/1 3 00 662 383

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Student Profile

Rachelâ&#x20AC;&#x2122;s Journey... I

n 2001 started my Beauty Therapy Training at Elleebana School of Beauty Therapy in Canberra. During that year I covered the entire spectrum of treatments and theory associated with Beauty and Nail Technology in a school with fantastic facilities. I had the pleasure of being taught by three wonderful teachers who instilled in me a desire to always do my best and provide the upmost quality in my services. My anatomy teacher is someone i will always hold dearly as both a friend and mentor, and has been instrumental in guiding many of my career decisions. Not only was the course enjoyable and inspiring but I had the opportunity to find out where my passion lay within the industry, massage. Providing clients with a personalized comfortable experience in the salon was extremely important to me and thanks to Christine I was offered a position, on graduation, at Elleebana Total Beauty Centre. This was a fantastic opportunity for me, I worked with Christine and a wonderful team for 3 years. Within that time I began to teach the part time beauty course and loved every minute. Imparting my knowledge on new comers to the industry and adjusting my teaching skills to the many varieties of learning styles were just a few of the new skills I could add to my resume.

In 2003 Christine played a huge part in my application to Steiner Transocean, the company that places beauty and massage therapists aboard cruise liners worldwide. I was successful in my application and left Australia destined to spend 8 weeks in

Steiners amazing training facility in London. Due to the level and quality of the training I received at Elleebana, I only spent 3 weeks in London before being sent to one of the largest ships in the Princess Cruise Liner fleet. For the next 3 years, this amazing job

took me around the world, seeing amazing places and meeting a range of wonderful people who gave me priceless knowledge and experience. I visited places I had previously only dreamed of and this would not have been possible without the world class training I had received. In 2006 I returned to Australia and proceeded to run my own Beauty Salon within a Hairdressing Salon. Following that I moved back to Canberra for the birth of my daughter and was again lucky to walk into another teaching position with Christine at Elleebana School of Beauty. In 2009 I decided to further my career. My love of massage lead me towards Physiotherapy and I started my bachelor of applied science at the University of Sydney. Throughout which i enjoyed the privilege of still being able to teach the special courses in Canberra with Christine. I will hold my degree next year and enter another wonderful position in the Health care industry. I look back and attribute so many of my wonderful life experiences to the priceless training, knowledge and mentors gained throughout my time at Elleebana. Christine has always been happy to advise and support me throughout my career with a smile and a jolly laugh, it is a pleasure and a privilege to have had such guidance ... Rachel.

The Australian Beauty Therapist Magazine

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Ali’s Journey... I

first wanted to learn Beauty Therapy at 16 years old but decided to go to college and complete school at year 12 level. After that I went straight into the work force and put my interests on hold while gaining work experience. At the age of 27 it was time to change my life and pursue my passion. I could afford the tuition on my own to be able to pay for the private college. I signed up to complete a certificate II in Nail Technology as nails had always been my passion. On completion of Nail Technology a waxing course was running at the school so I signed up for that and thoroughly enjoyed it. Following that a tinting course was available and I decided to take the opportunity. After the short courses I was so pleased with myself and I decided to become a student. I had the commitment, dedication and maturity needed to become a Beauty Therapist so I started my Certificate IV in Beauty Therapy. Studying part-time and working fulltime

was sometimes difficult to manage however the flexibility with the school helped. As the course progressed I enjoyed the challenges and decided I wanted to switch from the certificate IV into a Diploma in Beauty Therapy. Completing the diploma would give me a greater view of the industry and I would work on more intricate and specialized treatments. As I currently work in the health industry I enjoy working with people so once I started beauty therapy I really enjoyed the one on one time with clients making them feel good about themselves and making them feel special. Helping people take care of themselves and their bodies makes me feel good and educating them in homecare is an essential part of what I have learnt. When I first started I thought I may like to work in a day spa environment and as I am close to the end I’m more interested in starting my own business and potentially becoming a

teacher/educator of Beauty Therapy. I am so proud of myself and happy to have had the opportunity to learn in a private environment. In three weeks I will be qualified with a Diploma of Beauty Therapy ... Ali Gillham.

tube-forming mascaras

blinc invented a technology breakthrough in mascara that allows for the easy application of water-resistant “tubes” around your lashes which differs from the painted on coverage of conventional mascaras. Once applied, the tubes encase your lashes and will not run, smudge, clump or flake, even if you cry or rub your eyes.

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blinc mascara will add both volume and length to your lashes, giving you a radiant natural look that lasts all day long. blinc mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold and ease of removal is unrivalled. blinccosmetics.com.au telephone: 02 9486 3211 or 1800 358 999 email: info@intbeauty.com.au www.intbeauty.com.au

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WHY MICRODERMABRASION IS STILL A NECESSARY INVESTMENT

f it now feels like it’s been around for many years, that’s because it has - the very first form of microdermabrasion was invented in Italy in 1987. Since then, it has seen a rise in popularity with celebrities throughout the 90s and nowadays, the average consumer has access to this instant-effect beauty treatment due to the soaring demand for anti-ageing skin care solutions. With all the new and cutting-edge aesthetic equipment that is vying for our attention on today’s beauty market, you would think that microdermabrasion would be old news – but that’s simply not the case. If anything, microdermabrasion is only getting better and better, making it a longstanding testament to the non-invasive and non-surgical beauty industry.

non-invasive beauty treatment – with 62% of clients in their 20s undergoing microdermabrasion in 2012 while the over30s microdermabrasion demand sat at a still significant figure of 53.5% (Source: Petra Starke, Herald Sun, 21st April 2013). With statistics like that, it’s plain to see that a high quality microdermabrasion machine should form a part of every professional salon or spa despite the introduction of various new forms of beauty equipment. Compared to other beauty concepts, the effectiveness and popularity of microdermabrasion ensures that investing in a microdermabrasion machine will mean it pays for itself quite quickly and will also assist your business in prospering financially in the long run.

Where is microdermabrasion now? The aim of microdermabrasion is still the same as the very first concepts – to deeply exfoliate and resurface the skin to reveal a glowing and more youthful complexion without the need for an invasive and painful cosmetic procedure. The most common form of microdermabrasion utilises aluminium oxide crystals to apply abrasion to the skin. However, in recent times the introduction of the diamond-tip microdermabrasion method has completely eliminated the need for abrasive crystals at all, while still maintaining the impressive – if not better, treatment results. Statistically speaking, microdermabrasion still leads the way as the most popular

Why is microdermabrasion so popular? There’s a simple answer to that question: it really works. It’s a powerful concept to assist in helping people feel more confident and beautiful - and this is exactly what microdermabrasion achieves. Whether it be acne, fine lines and wrinkles, hyperpigmentation, photo-damage or enlarged pores, the process of gently resurfacing the skin, removing dead skin cells and stimulating cell renewal is the key to obtaining a freshened, revitalised and more luminous appearance. Although each microdermabrasion treatment continues to work on a cellular level long after your client has left the salon,

it also offers instant and noticeable results that they can immediately see and feel. Their skin is significantly smoother, their appearance is more radiant and glowing, they feel rejuvenated and more youthful – this instant pick-me-up is what keeps customers coming back for more, not to mention the on-going benefits it can provide when a regular course of treatments is undertaken. How do I go about investing in a microdermabrasion machine? First of all, do your research. The evolution of microdermabrasion machines began and still continues today with crystal microdermabrasion – a dry application of abrasive aluminium oxide crystals sprayed over the skin. It then transitioned into crystal-free diamond-tip microdermabrasion which utilises abrasive discs that are swept over the skin, eradicating the need for messy and sometimes skin-irritating crystal debris. Most recently, the wet form of microdermabrasion called hydrodermabrasion, has advanced exfoliation technology into a completely new and exciting realm. While all methods deliver outstanding exfoliation and resurfacing results, hydrodermabrasion devices which specifically combine chemical, mechanical and liquid forms of exfoliation are garnering much attention and approval for their ability to provide superior product penetration. Skin is left exceptionally hydrated and nourished thanks to direct liquid and product solution delivery to the epidermis via a special handpiece, allowing the

The Australian Beauty Therapist Magazine

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In 2013, pretty much everyone you ask will have heard, or is aware of the term ‘microdermabrasion’ product ingredients to work on a much deeper level. Aestheticians recommend diamondtip and hydrodermabrasion technology for their gentle yet effective application as they are also suitable for use on more fragile skin types, unlike crystal microdermabrasion which should be used with caution on sensitive skin. The multi-faceted chemical, mechanical and liquid form of hydrodermabrasion technology allows you to invite in a wider demographic of clients like never before for to experience advanced exfoliation treatments on any type of skin. Another thing to consider is that crystal microdermabrasion offers only one type of abrasive crystal, whereas diamond-tip and hydrodermabrasion technology allows therapists to adjust the abrasive level to suit their client’s individual skin type. When it comes to the cost of purchasing a new microdermabrasion machine, quality is vital - so beware of cheap imitations and recognise that a high quality machine will offer the best results, safety standards and

product life and longevity. Partnering with a trusted and professional beauty equipment supplier that provides technical support and training is without a doubt going to help your microdermabrasion investment flourish to the best of its ability and allow you to prosper financially in the long run. Moving forward with microdermabrasion With the non-invasive beauty industry growing at rapid speeds with each passing year, it is truly a prime time for salon and spa owners to stake their place in the world of aesthetic non-surgical beauty. Without a doubt, microdermabrasion has formed an integral part of this burgeoning success and it would seem that for now, there is no end in sight. Microdermabrasion offers accessible, yet highly professional standards of aesthetic treatment to customers of all ages and backgrounds looking for trusted solutions to their skin concerns. As an investment for your

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business and its future, microdermabrasion is perhaps akin to your never-leave-homewithout essential item like your keys, wallet or iPhone – it just has to be there, to form that solid foundation for your day, to make everything flow. A professional standard microdermabrasion machine is a perfect basis for a diverse and varied treatment menu because the demand is still there, it is still growing. What could be better than a beauty investment that not only rewards your customers, but your business as well? It seems that as both the average consumer and the beauty professional alike, our love affair with microdermabrasion is still going strong – and with very good reason, don’t you think?

For further information contact: 0413 066 475 or info@brightbeautysolutions.com.au

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SKIN NEEDLING

r Des Fernandes is the pioneer and founder of Skin Needling in the world. There are three different types of Needling available:

vitamin A and C creams should be applied immediately afterwards for the most optimum collagen formation. It is important to have training from a reliable instructor.

1. Home Needling: These rollers usually have 0.2mm long needles and anything longer is unnecessarily painful. They are designed to pierce the stratum corneum to make the skin more permeable so that active products can penetrate easily.

3. Doctors Needling: This is done with 3mm rollers and should only be done by a doctor who has been trained in this procedure. It is usually done under general anaesthetic. In his book on how the skin works, Your Skin Factory which Dr Des Fernandes co-wrote with Jennifer Munro, he says: ”Skin needling or Advanced Skin Perfusion is a treatment I invented and researched. “If you prick the skin you also prick some blood vessels, and that causes a minor bleed. By bleeding you release platelets; the platelets assist in clotting the blood. They also contain growth factors which are designed to help injured skin heal rapidly. When we have pricked

2. Clinic or Salon Needling: These rollers usually have 1mm long needles and once again, anything longer is unnecessary and painful. An anaesthetic cream is needed which can be purchased from a pharmacy. These rollers are designed to cause bleeding so that platelets are released which cause wound healing and collagen formation. Active

the skin we do not have an open wound, but these growths factors helps to make skin thicker and more elastic and to develop more Collagen. That tightens up lax skin, smooths out scarred skin and can even regenerate much more normal skin. “The changes depend on the treatment being intensive enough, and to ensure the right level of intensity without the problem of being unsightly for a few days, it is necessary to do lighter treatments once a week for at least six treatments. Six light treatments would make as many holes in the skin as one intensive treatment”. Dr Des Fernandes is the founder of Environ Skincare. For more information on Your Skin Factory or his detailed and informative book on Needling called Illustrated Guide to Percutaneous Collagen Induction contact the Environ distributors on 1300 888 708.

Behind the scenes...A Make-up Competition!

Image Credit - Liz See. Modern Bride Competition Winner International Spa & Beauty Expo 2013

ou may be thinking about entering into a makeup competition and are not sure what to expect. You may be a competition regular but are still not sure what the judges expect! Here’s the top 5 tips from this years International Spa & Beauty Expo judge, Liz See. Tip 1: Read the award brief carefully. Print it out and highlight all the important information that is required. Use this as a checklist and mark it off so you know you have everything covered. Tip 2: Planning is key so ensure to spend lots of time planning and experimenting with the look that you are aiming for. Practice on models, take photos and analyze and make changes where needed. When 100% happy and you feel it ticks off all the required items in tip 1- draw up your makeup look on a face chart. Tip 3: Practice and practice and practice again. We only get better from doing and you won’t know what to expect on the day but you can ensure you are prepared to work under any situation. If you know your look back to front you will feel more confident on the day.

Tip 4: Prepare your makeup kit. This is a must beacause in some competitions you will be judged on the professionalism and hygiene of the kit and it’s use. A beautiful kit is also much easier to work out of! Tip 5: Please don’t forget the brows. I was so surprised to see so many make-up looks let down by the brows. Work with a brow artist before the day, plan the brows to match your look and the brow artist can explain how to achieve the perfect brows. A brow artist is a totally different modality to makeup. Makeup artists perfect the makeup, facialists perfect the skin and brow artists perfect the brows. Using the skills of the artists specifically trained in that area will enhance the looks you will create and your chance at success! Written by Liz See. Liz, a self-confessed eyebrow lover is the owner of beauty franchise business, Get Threaded. Get Threaded specializes in the ancient art of threading and other ‘as natural as possible ‘beauty services. Opportunities now available worldwide. www.getthreadednow.com

12TH - 14TH NOVEMBER 2014

HONG KONG HONG KONG CONVENTION & EXHIBITION CENTRE w w w. c o s m o p r o f - a s i a . c o m

NEW

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Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com | Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere spa - Bologna - Italy - ph. +39.051.28.28.48 - fax +39.051.63.74.022 international@bolognafiere.it | Marketing and Promotion: SoGeCos spa - BolognaFiere Group - Milan - Italy - ph. +39.02.796.420 fax +39.02.795.036 - sogecos@cosmoprof.it

KO NG

Organiser - Cosmoprof Asia Ltd

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CIDESCO News Wuhan- the capital of Hubei Province was host to the 61st CIDESCO World Congress & Exhibition. The Congress was a great success thanks to Mr Xiao and CIDESCO Section China with Ms Cheng Ming Ming as President and Ellen Hung as our “pearl” organizing this important event.

The Australian Beauty Therapist Magazine

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61st CIDESCO Congress – Wuhan, China. On Wednesday 6 November and Thursday 7 November I facilitated a CIDESCO Examiners’ Meeting and CIDESCO Schools’ meeting in my capacity as CIDESCO Board Member for Education.

Pictured above (clockwise from top left): The Gala Dinner; Cidesco World Congress Members; Make-Up Competition; The Cidesco Board Members.

hese meetings were well attended by both the examiners and the schools representatives. The reception of newly developed Diplomas was enthusiastic and overwhelming. The Diplomas now being offered by CIDESCO are: Beauty & SPA Management for CIDESCO Beauty Therapy and/or CIDESCO Spa Diploma holders; Media Make-up Diploma at an accredited CIDESCO Media Make-up school, and “stand alone” SPA Diploma for people who wish to study SPA only without having to study Beauty Therapy. This Diploma will only be conducted in schools which are accredited by CIDESCO. Friday 8 November the General Assembly was held where the administrative matters

were conducted in a positive manner. The Congress Opening Ceremony saw some extraordinary performances, colour, and energy. Of course the dragon and lion were there to meet the guests as they arrived. CIDESCO President, Anna-Cari Gund accompanied Chen Ming Ming of Hong Kong/ China and both gave their greetings and welcome to the Congress. The Gala Dinner was a sea of colour and sparkles (glitz and glam) with the women dressed in their lovely gowns and the men also with some bling. The evening saw the presentation of 4 medals to Ms Soio Kyung Cho, Korea – Medaille d’Or; Pamela Adkins, Japan – Medaille du Merite and Ms Trauyte de

Lorenzi (Germany) – Medaille d’Esthetique. Ms Ronelle Iten was awarded a Medal of Honour for services she gave during her 12 years as a Board Member. The makeup competition was of an extremely high standard, both in the professional and student categories. The themes were very creative and of course very well received by the audience. After a successful Congress and Closing Ceremony, it was announced the next Congress will be held in Athens, 2014. This will also be an interesting and cultural time for all attendees. WATCH THIS SPACE, keep watching the CIDESCO Website and Facebook. Narelle Blinman CIDESCO

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Advertising Feature

Highlights from Sydney International Spa & Beauty Expo 2013 Opening its doors on the new days of Sunday August 25 and Monday August 26, Sydney International Spa and Beauty Expo pulled out a long list of added extras to deliver two-days of non-stop action!

rom industry professionals, salon owners to students, the 2013 Expo provided access to the most in demand brands, newest product launches and latest trends. While the main stage and seminar rooms offered a chance to get up close and personal with some of the industry’s leading names – all under the one roof. ON THE FLOOR AND MAIN STAGE ACTION Bringing together over 250 brands, visitors saw leading industry names like Napoleon back on the Expo floor along with an array of coveted brands including BioLine Jato, Youngblood, OPI, Bodyography, High Tech Laser and many more. Also back by popular demand was the Medi Spa, Wellness, New Business and Pamper Zones – which showcased a range of leading industry products and trends. And for business specific solutions, the new Meet the Experts Pavilion gave visitors unique access to experts within the fields of marketing, software, social media and business consulting. For the latest in trends and techniques, the Main Stage delivered non-stop inspiration with live demonstrations from session stylist Rhiane Schroder; brow artist extraordinaire Jazz Pampling; modern French manicure creator Jeff Pink; mineral make-up founder Jane Iredale; award-winning spa guru Victoria Fox and international nail artists Vu Nguyen

and Joey Brown to name a few. Also making an appearance was recently crowned Miss Universe® Australia 2013, Olivia Wells, who showcased the latest in spray tanning solutions with Mediterranean™ Tan, Wax & Beauty. EDUCATION AND CREATIVE WORKSHOPS With over 20 creative and educational workshops on offer, this year’s Expo saw one of the most extensive educational line-ups yet, including the addition of an innovative Age Management Stream that took attendees through the ins and outs of the latest skincare and technology treatments. EVENTS In its second year, the Bigger than Beauty themed Business Leaders Summit provided business owners with an invaluable opportunity to be educated by a high calibre of speakers – including leadership expert, Peter Bains; Zappos retailer, Jon Wolske; industry veteran, Ricky Allen and online superstar, Nikki Parkinson – who informed on critical strategic considerations for elevating business performance in the current market. GALA CELEBRATIONS Bringing a party to the mix, 2013 also saw the launch of a Beauty Gala Night. Honouring outstanding skill and contribution to the industry, which included the evening’s guest of

honour – Ita Buttrose – the night offered the industry a chance to mark the year in a night of glamour and style. AWARDS The Sydney International Spa & Beauty Expo would not be complete without the prestigious Face2Face Makeup and ManiFest Nail Awards, which returned for another great year. The Face2Face Makeup Awards showcased the very best of Australian make-up talent, while for the industry’s manicurists – the ManiFest Nail Awards rewarded the highest standard of talent in nail craft. “The addition of visitor goodie bags, free seminar sessions, complimentary on-site business solutions, exhibition discount vouchers and dedicated industry zones were just some of the features that made this year’s Expo a stand out. We wanted the 2013 show to exceed expectations, and we’re so proud to say that we feel we delivered exactly that!” says Sydney International Spa & Beauty Expo Event Director, Julia Erben. Whether it was education, career growth, networking, business specific solutions or a general industry update, the 2013 Expo had something on offer for everyone. With a new location and brand new line-up we can’t wait to see what the 2014 Sydney International Spa and Beauty Expo will have in store!

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Business Matters

How online reviews helped me grow my business As a skincare specialist running my own clinic I understand the importance of maintaining good relationships with my clients.

s you’ll more than likely have experienced with your own business, reputation and positive word of mouth are key to bringing in new clients. Over the last couple of years, I have come to realise that online review sites such as WOMO. com.au are an excellent tool to spread your business name and reach new people. Using online review sites and encouraging clients to talk about their satisfaction with treatments has enabled me to grow my business. At the clinic, my staff and I focus on treating people with mild to severe acne. These tend to be very personal issues and some people are intimidated by beauty salons, so it is important for them to have a place to read about other people’s experiences before committing themselves. A lot of people are sick of being sold products or treatments that just don’t work without having somewhere credible to check the claims before buying. The reviews

on WOMO.com.au are monitored to guarantee that the reviews posted are honest and from people who have sincerely tried the products and services. I believe these reviews sincerely help bring more people through the door. I started the Clear Skin Clinic in 2002 and have seen it grow remarkably over the last two years. My clinic has gone from having two staff to six and we have even expanded into the building next door to get an extra four rooms. I honestly do believe the reviews influence almost every new customer we get. They bring us up in Google searches, and when people click and see what others have said about us, they know they’ve found the right clinic. At the clinic, most treatments only take 3-5 weeks so we need a constant stream of new clients to keep busy. With the reviews, we get around 15 new clients a week. We don’t use any other forms of advertising but we’re regularly booked out eight weeks in advance.

Our reviews are so important to me because our reputation is our most valuable asset. I guess the reviews represent the goodwill of the business and all the hard work we’ve put in…and they’re what keeps driving business forward. To benefit from online review sites you need to make sure you have a great relationship with your existing customers, as keeping them happy will drive them online to discuss their experiences. Below are my top tips on how to encourage online reviews or how to make the best of them once they are published: 1. Revaluate your current customer service. If your customers don’t enjoy their experience they won’t be interested in spreading positive word of mouth 2. Ask them. Explain how online reviews can help your business and how much you would appreciate they help in promoting you. 3. Check online for new reviews.

It is important to make time to see what is being said about you online. 4. Take time then respond. Sometimes when you see something negative online you just want respond immediately but you should take time to think about your response. Online reviews are a great way to start a conversation with a disgruntled client and help bring them round. Dee Davis has always been passionate about helping people achieve beautiful skin and has successfully owned several beauty salons and clinics before setting up in Double Bay with The Clear skin Clinic. For over 16 years Dee has made acne her number one priority for treatment at her clinics treating males and females, young and old. Dee is highly experienced in treating acne, pigmentation, sun damage, aging skins, post op and pre op care for plastic surgery.

New guide for personal services businesses

bride-to-be contacts your office to say: “I want to cancel my booking for my wedding next year, but in your terms and conditions it says I have to pay the full cost.” You receive an email from a client, saying “You said a hair treatment would fix my split ends, but it hasn’t worked!” A customer writes a letter to complain about their ‘daily deals’ voucher, which has expired before

they had a chance to make a booking. Do any of these scenarios sound familiar? A new guide, developed by national, state and territory consumer protection agencies, aims to help personal services businesses like yours clarify their rights and obligations when problems like these arise. Personal services: An industry guide to the Australian Consumer

Law covers key aspects of the law such as sales practices, deposits and refunds. The guide focuses on issues where: • industry bodies have asked for more detailed guidance for business • consumers frequently report problems to consumer protection agencies. The new guide is available for download from http://bit.

ly/19wyzlA You can also refer to the series of Australian Consumer Law (ACL) guides for business and legal practitioners, available from consumerlaw.gov.au The ACL is Australia’s national consumer law, replacing previous consumer protection laws in the Commonwealth, states and territories. The ACL applies at the Commonwealth level and in each state and territory.

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Business Matters

Beauty Training Package Review

orkforce and professional development is, now more than ever, a key component to remaining up to date in an industry that is dominated by a continual flow of new products, trends and technologies. To ensure our industry is equipped with highly skilled individuals, training options and standards must be considered. Nationally recognised training opportunities for the beauty industry are described within the Beauty Training Package. The Beauty Training Package currently consists of seven qualifications including Certificate IV in Beauty

Therapy and the Diploma of Beauty Therapy. Since late 2012 the Training Package has been subject to a process of continuous improvement. This process sees an extensive review of existing training options in which industry plays a key role identify emerging skills and knowledge gaps. Throughout the months of October and November national consultation workshops and meetings were held to gain the input of beauty professionals, practitioners, salon owners and training providers across Australia. Extensive feedback was provided into both traditional and emerging

services including make-up, nail services and facial treatments. Newly developed components such as eyelash enhancements, infection control and working effectively in industry were also subject to comment. Input gained will see draft training package components updated to further reflect industry standards and needs. In addition to state based workshops, feedback was sought via online channels giving those who were unable to attend face to face workshops the opportunity to contribute. Service Skills Australia, the Industry Skills Council responsible for the Beauty

Training Package, will now analyse the feedback to establish updates to be reflected within the next drafting stage. Industry members in attendance embraced the opportunity to shape the future of their industry and demonstrated a resounding passion for improving the standard of training options. Service Skills Australia would like extend its thanks to all those involved and welcomes expressions of interest in becoming part of future reviews. For further information please contact Lauren Hosking at Service Skills Australia info@serviceskills. com.au

Salons, Day Spas and Apps – The 3 Things You Need To Know Many Salons and Day Spas are now looking to have a Mobile App as part of their marketing pie to increase their reach and their presence with clients and new leads.

Mobile App used to be out of reach for SME’s but now we can all play the same game as the ‘big boys’ which makes it really exciting. To have this ‘leveller’ means that small to medium business owners can be in front of their ideal customers easily and with results, without the massive budget previously required. So what is the best way for your Salon or Day Spa to get started? When looking at how a Mobile App will serve your business in the most effective way, there are 3 questions to ask: 1. Who are my customers? 2. How will the App serve my customers? 3. How will the App serve my business? It’s important to look at these areas and determine, for your

particular salon, what you will require in an App to have it perform at its best for you. Let’s take a look at these 3 questions further. Who are my customers? In every Salon, the customers/ clients will be slightly different. Young or old? Working or at home? Tech savvy or ‘help!’. Knowing your customers characteristics will help you with the design and feel of the App and it can be designed to suit so that your customers will get the best use from it. How will the App serve my customers? There are many features that can be included in your customised Mobile App and not all of them are going to be a fit. For instance your salon may be

interested in the bookings feature available through the app or the loyalty and referral rewards. Or if you already have those in place you may just be interested in the Push Notification feature to promote. Or perhaps the Shopping Cart for 24/7 sales. It’s important that the App is useful for your customers because you want them to keep opening and using it. How will the App serve my business? The App should serve your business in a way that brings in more customers, referrals, loyalty and of course profits. The features and functions that will help here are the subscription options, loyalty cards, referral rewards, easy booking forms and of courseeasy shopping through the app

for your products and services with the inbuilt shopping cart. Customers must be able to easily buy from you, refer to you and gain rewards by shopping with you. That is the convenience and beauty of an app. Get these 3 areas correct and you will find your Mobile App may become your best marketing and sales tool. Keep in mind also that embracing this new technology will stand your Salon or Day Spa ahead of the rest and allow more growth in your business. Apps have become an essentiallike a website- and as more and more businesses embrace it, so are the customers - who are already mobile. By Trish Rock, Salon Consultant, App Developer, Author www.strategicbusinessapps.com

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Why your business may not be meeting customer expectations 6 foolproof steps to developing a quality management system

n a climate of increasingly demanding customer expectations, how does a beauty business provide outstanding quality without hurting profit and growth? With expectations high, businesses must focus not just on what they do but how they achieve their outcomes, says SAI Global, an Australian leader in quality management training and certification. Delivering an impressive customer result is often linked to the quality of a company’s internal operations. While most businesses understand this synergy, many fall short of having a strong quality management system (QMS) in place. “It’s surprising that most organisations continue to operate without implementing an effective quality management system, especially when failing to do so can be detrimental to both reputation and profit,” says David Gray, quality management trainer at SAI Global. “The consequences may include ongoing operational delays, budget overruns, and a waste of precious resources. As a result, both a business’s reputation and profit may be at serious risk.” David also explains that some employees responsible for quality management morph into the role without any official training or education. “In some companies quality management can land on the lap of an employee who hasn’t undergone any training whatsoever. While this may have been a natural step within the business structure, it may be detrimental to overall performance,” he said. An efficient quality management system, managed by a qualified staff member, improves performance and internal efficiency, identifies inconsistencies and problems

and recognises ways to resolve. As a result, staff morale and productivity is increased and consumers are given confidence in the business. SAI Global is calling for quality managers to evaluate their skillsets in accordance with recognised standards such as ISO 9001, the international benchmark for any employee looking to implement a Quality Management System. Its online Auditing Quality Management System training course provides a portable

person is to ensure the company has a policy in place that defines its ‘quality promise’, underpinned with stated objectives and targets for employees. Be sure to include instructional documents as well as a defined ‘roadmap’ to guide employees through to fulfilling that promise. This information is to be accurate, accessible to those that need it, and detailed to a sufficient level. 2. Build relationships: Have a clear understanding of your

qualification that provides the necessary knowledge and skills in accordance with the standard. Remotely accessible, the 8 – 10 hour course is cost effective, flexible and attractive to timepoor businesses.

point of difference in the marketplace – this means you must know your competitors. Know your customers, too, and what they value most about your products and services. Communicate this information to your employees, ensuring they understand what is needed to ensure happy and satisfied customers. 3. Enable and empower your people: Engage employees by delegating responsibility and authority to deliver the promise of quality made by the organisation to its customers. Remember if

Based on the official ISO 9001 standard, SAI Global has provided its 6 foolproof steps to instill quality processes in your business. 1. Document your business model: As a first step, ensure there is a person responsible for quality management. This

you spell out these aspects of operation, employees understand what is expected of them. Without these fundamental guidelines, employees will not understand the rules and they will develop their own which may not align with the expectations of the organisation or the customer. You must also ensure that employees have the knowledge and skills to perform their work with confidence. 4. Deliver on your promises: Make sure all operational aspects of the organisation are working cohesively to deliver the promise of quality, ensuring not to forget those aspects that are outsourced to external third-party providers. Do they understand what your promise of quality is, and their role in keeping this promise? 5. Evaluate and seek improvement: Objectives and targets are of little value, unless they are used as the baseline to gauge success. Monitor and measure performance results to determine whether the promise of quality was achieved. And if not, determine why not. Using these results, seek to understand what needs to change in your business roadmap and operations. 6. Apply the wisdom: Up to now you’ve assessed the possible roadblocks to quality. Now you must remove them through controlled changes in your operations. If you have a sufficient quality plan in place you will be able to assess which process is most appropriate to the issue and apply the solution in a timely manner to achieve results. By SAI Global Limited www.saiglobal.com

www.aabth.com.au

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Essentials

SUNFX CARIBBEAN CHOCOLATE Unlike our other solutions which produce a traditional golden tan, Caribbean Chocolate produces a rich, dark chocolate tan that retains an incredibly natural appearance. If you’re

SINCARE’S SOPHISTICATED NEW IDENTITY Re-enforcing their standing as a skin care authority, Sincare’s redesign conveys a distinct clinical and professional look that appeals to medispas and clinics. All Australian, Sincare’s totally original concept is a first for the industry. The line targets lifestyle factors, choices and excesses that affect the skin and lead to premature ageing. The brand features nine (9) customised and concentrated Booster Serums formulated with cutting edge technology of advanced natural cosmeceuticals, biotech yeasts and algae and supercharged with a cocktail of

serious about meeting the demands of your tanning clients, then you simply have to include SunFX Caribbean Chocolate in your range of solutions. Visit www.sunfx.com.au 02 6299 1005.

anti-oxidants and vitamins. The Sincare line-up includes: Relaxation Sensation (Stress) Sugar Hit (High Sugar Indulgence) Sun Goddess (Sun Damage) Party Girl (Alcohol) Line Rewind (Recharge/Time Poor to reduce lines + wrinkles) Urban Renewal (Defends against Smog + Pollution from city living) Sleep Doctor (Lack of Sleep + Signs of fatigue) Smokers Secret (Smoking) Skin Coach (Effects of strenuous exercise) To find out more on this versatile range, please email info@sincare.com.au, visit www.sincare.com.au or call 1 300 748 407.

NO DOUBT THE OPI GWEN STEFANI RANGE WILL BE A SUCCESS!!! Launching in January 2014, music and fashion icon Gwen Stefani joins OPI with the launch of 7 new limited edition lacquers featuring standout colours in breakthrough finishes. The Gwen Stefani by OPI collection is designed for anyone who is interested in style, glamour and music. OPI was looking at designing a collection that was dramatic and diverse, yet glamorous.

Known for her trademark red lips, bold eye makeup and nail art, Stefani uses beauty to accessorise her style. Gwen’s signature red OPI hue – Over & Over A-Gwen – is available in a boxed set which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, and special nail glue for easy application, $24.95 RRP. For your nearest OPI stockist, please call 1800 358 999 or visit www.opi.net.au

Illustrated Guide to Medical Needling The go-to book for everything you need to know about Needling This illustrated Guide is a stepby-step guide which describes the application of Medical Needling (called Percutaneous Collagen Induction by the medicos). Using impressive case histories, anatomical illustrations, and scientific data, the authors demonstrate the efficacy of the method in rejuvenating scars, lines, sagging skin, and stretch marks. Chapters cover the basics of the technique and indications for its use as well as each stage of treatment and patient management. The go-to book for dermatologists, plastic surgeons, physicians, and cosmetics technicians interested in this highly effective, non-invasive method for scar treatment and

skin rejuvenation. If you wish to order the Illustrated Guide to Percutaneous Collagen Induction book please see the below link: http://www. amazon.com/Illustrated-GuidePercutaneous-Collagen-Induction/ dp/1850972532 www.environskincareaustralia. com.au - 1300 888 708

The Australian Beauty Therapist Magazine

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