Beauty
The Australian
Therapist
the voice of the industry Volume 4
www.aabth.com.au
Summer 2012
Feel great the morning after.
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A must for professional services – a weekly treat for hands and body! Available from OPI Distributors Nationwide. Telephone: 1800 358 999 Email: info@intbeauty.com.au www.intbeauty.com.au ©2012 OPI Products Inc.
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Welcome to the Summer 2012 Issue
W
elcome to the Summer edition of the Australian Beauty Therapist magazine. We would like to congratulate the winners of the Get Threaded Perfect Brows packs Lisa Lipari and Maria Cronau. The Sydney Beauty Expo 2012 has come and gone for another year and we look forward to Salon Melbourne 14 &15 April 2013 (Sunday & Monday) Registration opens January 2013 www.salonmelbourne.com.au and International Beauty Expo Sydney 24 & 25 August 2013 registration opens June 2013 www.internationalbeautyexpo.com.au The CIDESCO World Congress has concluded and a new board has been elected including our own Narelle Blinman to Education portfolio and we would like to congratulate her on her appointment. We have listed below the new health Skin Penetration website which has been updated to include the new legislation and revised fact sheets:
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www.health.nsw.gov.au/ PublicHealth/environment/ general/body_grooming.asp Annual Membership fees are due in January 2013 and I look forward to you continuing your membership with the AABTh. Please could quote your MEMBERSHIP NUMBER when making your renewal. This is the last issue for 2012 and on behalf of the AABTh we would like to wish you all a safe and happy holiday and look forward to an exciting 2013. See you all next issue, Happy Holidays Coleen, Sue and National Committee AABTh.
BEAUTY SALON FOR SALE (ST GEORGE AREA)
Your opportunity to purchase an established salon (over 40 years) from original owner, who is retiring. The salon is situated in the main shopping area on a busy road. Ample parking for customers at rear. Two owner/employee parking spaces. Salon had a $50,000 refit only two years ago and is very modern. Machinery includes quality IPL Laser, Medical Microdermabrasion and Dermasound. Five cubicles. Manicuring area and coffee nook with new commercial Nespresso machine. Long lease available. Rent only $355/wk. Gross takings approx. $320,000 p.a. Price $99,000 + S.A.V. Phone (02) 9822 5868.
Publishers: Advanced Association of Beauty Therapists CIDESCO SECTION AUSTRALIA PO Box 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761
Editorial Enquiries: The Australian Beauty Therapist Magazine PO BOX 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761 info@aabth.com.au
Front Cover: Hand and Nail Harmony Australia 07 5564 0222 www.nailharmony.com.au
Advertising Enquiries: Sue Hannell Tel: 0412 742 094 or 02 9439 5054 Email: sue.hannell@aabth.com.au
Printing: PLT Print Solutions Tel: 02 9975 2817 Design: Out of White Design Pty Ltd Tel: 02 9924 3319 Email: info@oow.com.au For membership, subscriptions and contact listings: Contact Coleen Shaw at the AABTh head office on Tel: 02 9439 5054 Email: info@aabth.com.au
Š The Advanced Association of Beauty Therapists. CIDESCO SECTION AUSTRALIA. All rights reserved. No part of this publication may be reproduced whatsoever without written permission from the publisher. Advertising is accepted for publication on the strict understanding that material does not contravene any law or regulation and complete responsibility remains with the advertiser. Advertisers completely indemnify the publisher, its directors, employees and agents against any claims, cost penalties, suits, expenses, judgements, damages and any other liability, whether caused by or arising whatsoever. The publisher accepts no responsibility for late delivery of publication for whatever reason. In the case of a dispute the publisher’s decision is final and binding to all parties. The views expressed in this publication do not necessarily represent the opinion of the AABTh. The appearance of any advertisement in this publication does not constitute the AABTh endorsement of any product, service or the like, nor does anything contained in this publication represent an endorsement of any person or company which employs any methods or skills described in this publication.
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Contents Regulars p06 Welcome p08 Industry News Share your social events, educational achievements and business developments p46 Business Matters • Delegating or Dumping By Phillip Fernandez - Human Strategist • Is Training a point of difference in your business? By Liz See • Employee or Contractor? By Fair Work Australia • Australian Beauty Therapist, would you like your qualifications and industry experience internationaly recognised? • Survey to inform potential regulatory directions in IPL and Laser By Karen Banks, Service Skills Australia • Salon Growth v Glitter and Glamour… or can you have it all? By Trish Rock p52 Essentials New products and ideas for the beauty industry p55 Directory
Features p10 Purchasing a laser or IPL device By Trudy Fleming p19 Ageing from an Ayurvedic Perspective By Yasmin Sadikot Omveda p22 What is an Autoclave? By Scott Howard p25 Novelty contact lenses: An update By Optometrists Association p26 Salon Profile True Beauty By Sia Psicharis p28 Ready to retail for Christmas By Louise Mucha p30 Managing long-term customer relationships By Grazina Fechner p34 Is your sunscreen causing more free radical damage to your skin? By Dr Des Fernandes
p19
p37 CIDESCO News p38 UV lamps: Are they safe? By Christine Churchill - APFA p39 “Everybody deserves a little Harmony in their lives” By Danny Haile p44 BioSculpture’s revolutionary new LED lamp By BioSculpture
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Industry News Our members and those in the beauty industry share their social events, educational achievements and business developments. Celebrating the first ipsn Beauty Therapy Certification Awardees The beauty industry came together to launch the ipsn Beauty Therapy Certification on Sunday 12th August 2012. At the inaugural function celebrating successful applicants of the ipsn Beauty Therapy Certification, eight graduates from four countries were presented with their Certification with the picturesque Sydney Harbour in the background. The ipsn are a collective of countries who work together to create an internationally recognized industry benchmark. This benchmark assists individuals in having their skills recognised by industry in member countries. The first international industry standard for
an ipsn certification was hairdressing in 2010, followed by beauty therapy this year. The AABTh’s Coleen Shaw was one of the awardees, after demonstrating evidence of having completed her training, worked as a beauty therapist for over a year, and maintaining currency of her skills through ongoing professional development. A big congratulations to Coleen and our other awardees on their achievement. For more information on the ipsn please contact Service Skills Australia or to follow the activities of the ipsn find us on facebook – facebook.com/theipsn
Australian Beauty Industry Awards 2012 Beautyologist – Winning Director of the year Sia Psicharis and Retail Salon of the year 2012. Congratulations.
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Contact us Send your photos and information to Industry News email info@aabth.com.au
STRIKE A POSE Vougue was the theme for the afternoon spent at the Look Good Feel Better fashion parade held at the Epping Club 28th October. Volunteer celebrations 2012 were also recognized on the afternoon of fun and friend ship.
Pictured left: Sally Harrold on the left is the Brand Manager and Emma Hobson from Dermalogica received her 5 year recognition of loyal service certificate and badge. Pictured right: Gail Beaman & Effy Greentree, friends of LG...FB, who come to all our functions.
Health and beauty businesses are booming Skinstitut makes it in the Fast 100 Skinstitut has made it to number 22 in Business Review Weekly’s Fast 100 as one of Australia’s fastest growing businesses. In one of the most uncertain periods in economic and business history, Skinstitut has thrived. It is Australia’s fastest growing skincare brand with a yearly growth in excess of 80%. Pictured: Charlie deHaas, Business Development & Training Manager NSW; Fiona Tuck, Managing Director; Zoe Booth, Marketing Associate.
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The Australian Beauty Therapist Magazine
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Purchasing a laser or IPL device I own and run a busy laser training school in Melbourne, Australia, but I seem to spend more and more of my time answering phone and email queries about purchasing a laser or similar device.
P
eople turn to me for impartial information that I sometimes spend hours a day passing on. Yes I will be impartial with any knowledge or information I pass on but finding the time to answer so many questions is hard. Maybe I should have a consultancy business instead of a training school? Until such a time….a book will help. I am a third of the way through writing a book about purchasing cosmetic laser devices, and this article is an excerpt and very brief adaptation of it. Another event I come across frequently is people attending my courses often turn around at the end of the course saying they wished they had attended such a course before they had purchased their laser or IPL device. I have had this comment from numerous doctors as well as therapists, so it is not just a single sector of our community who are confused. It is good that people are enrolling for laser safety and clinical hands-on training after they have purchased a machine but it looks like there is a huge need for education before they make a decision to acquire one of these devices. They may still go ahead and purchase the same machine, which is great as they have had a chance to make an informed decision. For those who don’t know where to start, maybe some pre-purchase education will give a little clarity. So many people are (understandably) confused when considering lasers and light devices. There are so many manufacturers and distributors of these systems all offering their individual “take” on the industry. Many people end up simply purchasing from the seller with the biggest voice! This is obviously not the best way to invest tens of thousands of dollars into technology that may or may not be right for your business. This book will try and give some practical advice on what sort of light devices are on the market, what these things actually do (not just what they possibly might do), what type of device might be suitable for
your business, where to get more information and things in general to consider when making what is likely to be a fairly large financial business commitment. I am not going to tell you what to buy. I am not going to recommend specific manufacturers or suppliers of machines. I am not biased towards one device or another (although I am biased towards good technology!) I am not going to sell you anything. I am not receiving any sort of commission for purchases you may make. So what am I going to do? I am simply going to give you clear avenues or pathways to think about that will then enable you to make an informed choice based on solid evidence and information. I want you to bring a laser or light device into your business based on research and facts, not on somebody’s sales pitch. When I talk with people who want to purchase laser or light devices, I find myself asking the same questions time and again before trying to help steer them in the right direction. Because I have found I am repeating myself over and over again I realised I had a formula happening here. I have found that the information and knowledge people need to know to make an informed decision falls into 7 key areas: 1. What treatments do you want to perform with a laser or light device? 2. Understanding what lasers, IPL and associated light sources can actually do 3. Safety issues surrounding lasers and light sources 4. Research papers, confirming features, benefits and technology of the various lasers 5. Consumables, maintenance, support 6. Training 7. Budget – return on investment Although people ask very early on in a conversation about cost of the various devices, you will notice I have put it at the bottom of
my list of discussion points. Yes one needs to work within a budget but too many people get hung up on cost and don’t think about other, possibly more important issues. What they pay for a device relates very closely to what sort of technology they actually need to do the job and to a whole host of other issues which we will be discuss later in this book. I would rather talk about the devices and technology first then look at what the various costs are. Sometimes some manoeuvring, strategy or manipulation is what is needed to get what you want, not just cost cutting, penny pinching or taking the cheapest option. So let’s start looking at these seven key points and see if we can focus your thoughts so you can come up with a clear idea of what you want and why. You need to develop a check list of your needs and requirements, just like you would when buying a car or house. Research the various devices that meet the majority of your needs, realising that there is not likely to be a single device that meets every one of your criteria. Your purchase decision will then be based on sound knowledge and an informed decision can be reached. What treatments do you want to perform with a laser or light device? I’ve noticed that when many people purchases a laser or similar device that they expect it to do everything. They think it’s a miracle answer to all their client queries, that it will perform all sorts of treatments. The purchaser often gets very grumpy when they realise that the device they just spent many tens of thousands of dollars on can maybe only treat one condition, or only one condition really well amongst others, or only treat a small range of conditions. So what treatments do you actually want to perform in your clinic, office practise or salon? You need a clear idea of what you want
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to offer as this strongly affects what device is going to be suitable for your business. So many people I talk to have not clearly decided what they actually want from their laser or light device. Think carefully about what treatments you currently offer your clients and patients. Do you want alternative ways of performing the same service? If so, why do you want a different method? Is what you currently offer very slow, not producing the result you would like, is it a time consuming process? Do you want to offer what you think will be a better treatment modality for a service you already offer? Write down all the issues you have with your current treatment procedures. Do you want to offer something totally different? If so, then why? Is it something that will blend in with or compliment what you already offer? Do you want to move into a totally new treatment area? Are you wanting to start a new business altogether? Make notes or a list of just what treatments you want to offer and why you want to offer them. Follow up with a list of what the various ways of performing that treatment are, then research those various methods. Obviously laser or other light therapies will be on that list or you would not be reading this book. Is laser/light going to offer you the best treatment option? Some doctors I know are “laser tragics” or “laser junkies”. They have ten or more lasers in their practice. They love working with lasers and are constantly bringing more into their practice. Are these lasers always the best answer for the condition being treated? Plenty of research needs to be done. You as the consumer need to be totally clear on what conditions you want to treat, whether it’s a single issue like hair removal, or a range of conditions like uneven skin colour, vascular issues, skin laxity, etc etc. Can you seriously purchase a device that performs everything you want it to, or do you either need to be realistic and reduce the treatments you want to offer, or purchase more than one machine. This means doing extensive research on the devices you are considering. First of all you need to understand the technology. Attend courses, go to conferences. Learn what laser and light devices are actually capable of doing. Different wavelengths of light can work on differing conditions. Make sure this technology will be
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“If you are going to purchase a laser or IPL you need to have some idea of the science involved. If you appreciate the science then you can get an idea of what the device is capable of doing and how it will help achieve the results you are looking for.” helpful for the type of treatments you wish to offer your patient or client. When talking to manufacturers or distributors of laser or IPL devices you need to not only listen to the sales person involved but look at the website from the actual machine manufacturer, look at the literature and specifications of the machine and understand the technology their device uses. Another major point is to also talk with people who have purchased the same device. See what users think of it. Does it perform well? Does it do what they were told it could do? Are there any idiosyncrasies with that particular machine? Are patients and clients happy with their results? Often the distributor of the machines has a list of their purchasers who are willing to give positive responses about the machine to potential purchasers. Be aware that their response will almost always be positive so you also need to contact those not necessarily on their list to see if you can get a totally unbiased response. Sometimes you may not get a true report from a user of the device anyway. When somebody has paid tens of thousands of dollars for a machine they may not admit they made a mistake. Listen carefully to their words, tone, and inflection. Ask further questions. You want honest feedback. Do some internet research. There are many chat rooms where I have seen doctors comparing notes on various devices they are using. They are often brutally honest with their opinions, and remember they are purely opinions based on personal usage, but it is invaluable input and may help with your decision-making process. Understanding what lasers, IPL and associated light sources can actually do Lasers, IPL, LED and every other light source are simply that….light. Light is made of electromagnetic energy which is photons of energy that travel in a consistent wave pattern Some skin particles and substances will absorb certain wavelengths or colours of light causing a reaction to take place. If you are going to purchase a laser or IPL you need to have some idea of the science involved. If you appreciate the science then you can get an idea of what the device is capable of doing and how it will help achieve the results you are looking for. This will obviously make your purchasing
decision a whole lot easier. The simplest way to understand light devices is to attend a training course. Sounds logical, so why don’t more people do this? I am truly amazed by the number of people who purchase these devices without having the slightest understanding of the technology behind what they’ve bought. If you attend a school course you can obtain in-depth knowledge and ask questions when you need clarification and get an unbiased viewpoint of the technology. There are other learning tools like internet based training but check how much support there is available as questions do need to be answered. Yes manufacturers and suppliers can also offer information on the basics of laser and IPL and they may seem to be very helpful but either purposely or without realising, they may bend some of the facts to suit the device they are selling. Before I bought my first device I went over to Boston in the USA and participated in a course there. It might seem like a long way to go, but at the time I could not get the same information here. It’s a different story now and there are schools in Australia, although they do vary in the content offered and staff expertise. Please shop around. Safety issues surrounding lasers and light sources When offering laser/IPL safety training, I have had some participants literally cringe and go pale when I have talked about the type of treatment room requirements needed for offering laser and IPL treatments. I cannot understand how somebody could purchase such a device without checking if there are any special issues with operating these devices. Even more worrisome is that very often sales representatives have met with potential purchasers in the clinic or salon, seen the premises and not thought to warn them of any specific requirements needed for the treatment room or changes they need to make before using the room for laser or IPL. Is this just for a simpler sale, or maybe the sales rep did not know or appreciate the room safety requirements needed? There are Laser Safety standards in Australia which everybody using laser and IPL ought to be following. Become familiar with these standards and aim to follow them.
Research papers, confirming features, benefits and technology of the various lasers and light sources Many “brand” lasers and IPL have white papers backing up what the capabilities of the device are. Part of the costs involved with some devices comes from the scientific research that has been performed on the machine. Proof and confirmation on the technology and results able to be achieved with the laser or IPL is something that will help make a purchase decision the right decision. The big players in the industry have specialist scientists and engineers working for them creating and designing new technology in the-going battle for supremacy. There are many patents for laser innovations and many legal battles where companies have used technology that somebody else has the patent for. Research the machines you are interested in. Do they have peer reviewed “whitepapers” or published papers in renowned medical or laser journals? If the paper is peer reviewed then the research is seen to be valid and accepted by other medical and scientific personal in the industry. Obviously if a laser or light device has medical published papers with proven research on its achievements then you can be more assured on its capabilities and that it is more likely to give the right results. Consumables, maintenance, support Different laser and IPL devices may need varying on-going consumables. IPL machines for instance need the Flashlamp replaced periodically. How often it needs replacing depends on the quality of lamp, how many flashes it performs, the fluence used and other variables. Lasers with a fibre optic delivery system may need the fibre changed occasionally as it can break. Check with manufacturers or distributors of equipment how often the device should be serviced and what is required of the service. What costs are involved, is there any maintenance agreement that can be taken out? How much back up and support can you expect from the manufacturer or seller of the device? What if your machine needs to be away for repair, is there a loaner that can be supplied? If you purchase direct from Asia
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there may be difficulties with servicing and back up. Make sure you think of all eventualities. What about help with marketing the machine and the treatments? Some manufacturers or distributors will supply point of sale literature. Some will have marketing material available. Look into what back up there is available.
will have a staff member show you how to use the machine, this is what I call “product knowledge” as it mainly how to navigate the machine. Then there are courses in schools that are more organised and systematic in their approach to treatment methodology. My preference is for all three forms of training: a) Laser Safety course, b) clinical training at school, c) manufacturers / distributor training on your specific machine.
Training It goes without saying that you need training to use your new device correctly and safely. The training available will vary tremendously though. Some states in Australia require a licence to use a laser (WA & QLD). Tasmania requires a licence for laser and IPL. The licencing usually needs a Laser Safety certification and a certain amount of hours of supervised hands-on. States that do not have licencing requirements will most likely have licencing down the track but it’s still 2 to 3 years away. In the meantime insurance companies often set the standard by requesting that all staff using laser and IPL devices have at least received recognised Laser Safety training. There are numerous schools that can offer Laser Safety, but make sure what they offer is accredited with either WA radiation or QLD Radiation Health. Also that their trainers actually know and understand the science and not just how to use lasers. When it comes to hands-on training, there are usually two options. The seller of the device
Budget – return on investment Obviously we all need to work within a budget when purchasing new equipment, but please remember the old saying….you get what you pay for (with reason). OK, we can’t all spend $100,000 or more on a wonderful high spec laser device but we should spend as much as we can afford rather than as little as we can get away with. Machines with innovative technology will cost more than simple copycat devices. Different types of lasers will be in different price brackets as well so you need to work out what it is you are purchasing, then what is the price range within that technology. There are various ways of parting with your money. You could purchase the machine outright, lease or rent. Talk with your accountant about the best option for you. This article is based on my new book “So you want to buy a laser…..7 key points to consider when choosing a cosmetic laser”, (working title), which is due to be published April 2013.
Christmas and New Year Special… Courses Specialising in…
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Contact us at the Fleming Institute to make a booking. Tel: 03 9553 2461 www.fleminginstitute.com.au
Trudy Fleming is an electrologist of 38 years and has been working with Laser and IPL for more than 12 years. She has received laser/ IPL training in the USA, Denmark, UK as well as Australia, from accredited school courses and with doctors and physicists attached to major international manufacturers. Trudy is a renowned expert in this field and is well respected by the industry both here and overseas. Attending international and national laser and cosmetic medicine conferences annually keeps Trudy’s knowledge at a peek in this ever evolving industry. She is also a fellow of the prestigious ASLMS (American Society for Laser Medicine and Surgery), where she was an award-winning speaker at their conference in 2011. Her school – Fleming Institute is based in Melbourne, Australia. The school specialises in Laser and IPL training offering Laser Safety courses, laser & IPL hands-on, post graduate masterclasses, Laser Tattoo removal, Skin Needling, electrolysis refresher courses and more. There is a clinic on site so she and her training staff are all current in their treatment techniques and applications. By Trudy Fleming, Director, The Fleming Institute. www.fleminginstitute.com.au www.trudyfleming.com info@fleminginstitute.com.au Ph: (03) 9553 2461.
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Advertising Feature
BEAUTY EXPO: BIG, BOLD & BRILLIANT The 2012 show proved to be the industry’s driving force forward into the future!
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n 11 & 12 August, the spa and beauty industry’s decision makers, owners, managers and professionals made their way to the Sydney Convention & Exhibition Centre to discover two days of non stop spa and beauty with the biggest brands, latest products, newest launches, best education and free inspiration at the 2012 Sydney International Spa & Beauty Expo. Attendance numbers were up on last year’s, proving the industry’s commitment to constantly improve, develop and grow their success – here are the highlights from this year’s massive show… The expo’s inaugural Business Leaders Summit proved to be the driving force of the industry, bringing together separated factions Spa, Beauty and Medi in a congregated force. The full day conference commenced in the Bayside Gallery of the Convention Centre with a morning tea as summit host, Narelle Hooper, Editor of Boss Magazine, welcomed attendees. Futurist Mike Walsh, CEO of Tomorrow, took to the stage to set the scene for the day; a world where everything is changing and traditional industries are being turned upside down and re-invented. Walsh posed the question – are you ready for the new consumer? How will you thrive in this new environment? What are you really waiting for? He finished his speech with “the future is now” – an impacting statement to kick start real thinking and get the futurist thoughts flowing. Kirien Withers, Spa Guru and industry consultant, spoke about the Services Menu & Delivery pillar of success, explaining the essentials of delivery and the truths & undercurrents to look out for. Withers pointed out “people who love what they do are the ones who are doing well, the people who do it for money – not so much”. Melinda O’Rourke, director of MO Luxury then revealed insights into ‘The Luxe Experience’, factors that determine discretionary spending and the key success factors of a luxury purchase. The Leadership & Staffing pillar of success was presented by Naomi Simson, founder of Red Balloon, who shared the important role of employee engagement in creating a successful business. Amanda Stevens, former Young Australian of the Year
and expert on marketing, finished the pillar speeches with her ‘Word of Mouse and Share of Pocket’ outlook on the marketing landscape. Attendees enjoyed a networking and mingling session over a Degustation Champagne Lunch at the Platinum Lounge, before engaging in an Interactive Round Table Work Session in the afternoon where they had the opportunity to have more exclusive time with the speakers, brainstorming ideas for the future, or as Mike Walsh put it – the now! Spa Vision brought the future of spa design to Sydney! The brand new installation in Hall 1 represented the idea that the future of the industry is about creating a unique experience for the client through interior design themes as well as through transcending treatments. Sponsored by Comfortel, Spa Vision showcased the 4 Senses lounger; taking sound, scent, light, colour and vibration therapies to the next level, Mani / Pedi Station; 1950’s Inspired Mirror and Salt Bed. Visitors touched, felt and interacted with the four spa themed interior designs that sat on the corners of the Platinum Lounge. Platinum Hour at 3pm on Saturday brought together VIPs from Salons and Spas for networking over champagne and canapés and informal presentations by Kirien Withers and industry business leaderJane McKellar. Liz Kelsh’s Spring/Summer Makeup Trend kicked off on the main stage as the first celeb artist demo for the weekend. Liz emphasised that your looks should be fresh and evolving but make sure your makeup has a particular purpose, “everything should be put on for a reason, not just out of habit,” she says. “Think about why you are using the product! People end up wearing the same makeup for years because it’s just part of their routine.” Take note: leave skin to react to foundation to see how much powder your skin requires. Director of 9 shows from MBAFW, Nigel Stanislaus wowed the crowd with his Fashion Week Revisited show, where he recreated the Alice McCall look on Australia’s Next Top Model Winner Alice Burdeu. He used a coral blush on Alice’s skin matching with her warm tones, before building up eyeshadow on the middle of the eyelid, popping on doll like eyelashes and moon sequins in the corners of the eyes to finish the fashion week inspired look.
Megan Armfield, Senior Makeup Artist for BECCA Cosmetics, created the ‘Balearic Love Look’ on the main stage, a signature look from the brand - classic day makeup that can easily be turned into a night look. Megan used cult products including the Beach Tint, Balearic Love Pallet and Opal Shimmering Skin Perfector to create this gorgeous look. At the Catwalk Parades Gypsy Swim saw gorgeous bikinis and cut-out one pieces in bright prints and block colours with fringe or ruffle finishes and metallic accessories; Sweet As Candy played up pastels and floral bright prints in soft separates paired with structured pieces; and Twilight showcased a monotone collection with a luxe look twist. Vixen Nails, Inika Makeup, The Australasian College (hair) and Norvell (tanning) created the on-trend looks for the Catwalk Parades. Crowd favourite, Rae Morris held her Express Makeup Creative Seminar on Saturday morning. Offering tips and tricks on the correct techniques, the best tools and how to create looks in half the time were all on the agenda for the sold out session. One of Rae’s fave products? Gel eyeliner! Jazz Pampling brought vibrancy and energy to her two packed out sessions on eyebrow shaping over the weekend. The expo education star highlighted that you need to educate your client on how to care for and shape their own brows, “teach them like a puzzle” Jazz says, “tell them to pencil in before tweezing so that they can clearly see the shape”. Heather Porter’s business seminar, Insight into Social Media explained how to incorporate simple mechanics on social media channels like Facebook, to drive new customers and repeat visits. Heather also gave emphasis to showing off your skills as a professional, such as before and after shots of a colour job in order to “position yourself as an expert on what you do”. The Face2Face Makeup Awards had an amazing start in the Film & Fantasy Category with Vanessa Puglisi winning the Film Fantasy Category, with Dina Fujimoto taking out Runner Up for her Memoirs of a Geisha inspired look, fusing Cambodian and Japanese cultures. Judith Walker won the Film Fantasy Special Effects Category with her ‘All Dolled
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Up’ vampire doll creation, with Carla McKeever taking Runner Up place. In the Fantasy Runway ‘The Oscars’ Category, Vivienne Tran took the win, with Carla McKeever Runner Up. Karla MacMang’s stunning work in The Modern Bride Category placed first with Runner Up Felicia Ta not far behind. The highlight new category Beauty Editorial was won by Vivienne Tran, who receives an experience of a lifetime, assisting Rae Morris at Fashion Week. The Manifest Nail Awards was quite an astonishing sight to see, with the nail station a busy hub the whole weekend. International guest judge Sam Biddle and Awards Coordinator Tracey Boyle were extremely impressed with the calibre of talent this year across all categories. Winners of the weekend include Partrice Cross – first place Manicure, Julie Dovolis – first place Gel Polish and Overall Manicure Champion. Photographic Natural Nails ‘The Oscars’ was a brand new category this year, with Lance Hazlett taking the Masters win with Kelly Biggins placing first in both the Photographic Nail Art ‘The Oscars’ and Tips & Overlays. Sayoko Shizu was the winner for Masters in both the Flat Nail Art and 3D Nail Art for her London themed entries. Melanie Crowe won Fantasy Runway Nails while Yukari Ichihashi won the open Tips & Overlays and took out the Overall Open Champion. Sarah Ison – first place Masters in both Embedded Nail Art and Sculptured Nails categories, taking out the Overall Masters Champion Trophy. Executive Hour kicked off day 2 before the expo doors opened. Salon owners and managers enjoyed breakfast and refreshments at the champagne lounge as they mingled with exhibitors before a big day ahead. A new highlight on the floor was exhibitor category, Medi Spa, shedding light on brands in this specific sector of the industry. Bioeffect was a stand out in the area, bringing their Icelandic anti-ageing skincare phenomenon to the expo. Other Spa exhibitors to mention include True Solutions – their stand was buzzing non-stop all weekend and their Goddess Lounge treatments were booked out completely. The Inskin Cosmedics stand brought special guest, Ian Lirenman, Founder and Owner of EmerginC Scientific Organics, from the U.S. to be at the expo – he answered questions on the background behind the brand, and told of his belief in organics that are effected by science Organic Spa Skincare celebrated their 5th Birthday this year after launching at the 2007 expo where the brand was the first to represent organics at the show. The Organic Stage offered short exhibitor speaker sessions throughout the weekend, giving visitors a taste of what they had to offer, as well as presentations from organic and wellness experts including
‘The Beauty Chef’ Carla Oates. In Hall 3, the NYX Cosmetics stand was buzzing throughout the weekend with hot offers across their range. Distributor Glam Cosmetics says the brand has been “gaining momentum in the Australian market” and decided to have a dedicated stand at the expo this year to keep up with the demand! There was a constant flow of traffic at the AMR Hair & Beauty Supplies stand and also Eyesential who offered free instant eyelifts. Mark it in your diaries and be part of Australia’s largest spa and beauty event as it returns in 2013 on the 24 & 25 August. This year’s Sydney International Spa & Beauty Expo exceeded expectations and cemented itself as the pivotal event to look forward to every year for all salon, spa owners, industry professionals and entrepreneurs. See you in 2013! www.internationalbeautyexpo.com.au Keep up to date with the latest news on facebook.com/SydneyInternational SpaAnd AndBeautyExpo Say hello on Twitter.com/ SpaBeautyExpo
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Ageing from an
Ayurvedic Perspective
The association between Ayurveda, anti-ageing and cosmeceuticals is gaining importance in the beauty, health and wellness sector. (Story overleaf)
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yurvedic cosmeceuticals date back to the Indus Valley Civilization. Modern research trends mainly revolve around principles of anti-ageing activity described in Ayurveda: Vayasthapana (age defying), Varnya (brighten skin-glow), Sandhaniya (cell regeneration), Vranaropana (healing), Tvachya (nurturing), Shothahara (anti-inflammatory), Tvachagnivardhani (strengthening skin metabolism) and Tvagrasayana (retarding ageing). Ayurveda, the Indian traditional system of medicine provides guidelines on the management of ageing. The most obvious signs of ageing skin are atrophy, laxity, wrinkling, sagging, dryness, a pigmented or other blemishes conditions, and sparse and/ or grey hair. Symptoms of chronological ageing include dry and thin skin, fine wrinkles, abnormal blood vessels, age spots, benign and malignant skin tumors due to the deterioration of the skins immune system. Skin ageing is determined primarily by genetic and hormonal factors. Photo ageing is a separate process and largely involves damage to the collagen and elastin fibres in the skin. Ayurvedic Perspective Ageing is known as ‘Jar ’ defined as that which has become old by the act of wearing out ‘j ryati iti jar ’. It is synonymed as ‘v rdhakya’ meaning increasing age. Ayurveda divides human life into various stages: • childhood (up to the age 16 years); • youth and middle age [from 16 to 60 years (charaka) or 70 years (sushruta) • exhibits progressively the signs of growth (vivardhamana, 16–20 years of age) • youth (youvana, 20–30 years) • maturity (sampoornata, 30–40 years) • weakening (parihani, 40 years onwards) which gradually sets in up to 60 years • old age, wherein after 60–70 years the body elements, sense organs, strength begin to decline. These are general descriptions and is dependent on Prana (life energy that performs respiration, oxygenation and circulation). It governs two other subtle essence ojas and tejas. Ojas (the essence of the seven dhatus or bodily tissues) is responsible for the auto-immune system and mental intelligence, it is necessary for longevity. Imbalanced ojas can create kapha related disorders and decreased ojas - vatarelated reactions. Tejas (the essence of a subtle fire or energy) governs metabolism. Agni (central fire or energy source in the
body) promotes digestion, absorption and assimilation of food. Tejas is necessary for the nourishing and transformation of each dhatu. Aggravated tejas, burns away ojas reducing immunity and over stimulating pranic activity. Aggravated prana produces degenerative disorders in the dhatus. Lack of tejas results in over production of unhealthy tissue and obstructs the flow of pranic energy. Just as it is essential to maintain balance amongst the tridosha—vata, pitta, kapha principles of motion, metabolism, structure, respectively, the dhatus and the three malas (bodily wastes); it is also important for longevity that prana, ojas and tejas remain in balance. The tridosha play a very important role in the maintenance of cellular health and longevity. Kapha maintains longevity on the cellular level. Pitta governs digestion and nutrition. Vata, which is closely related to pranic life energy, governs all life functions. Proper diet, exercise and lifestyle can create a balance among these three subtle essences. In Ayurveda, the outermost layer, reflects the complexion and the quality of the Rasa Dhatu (nutrient fluid, the first of the seven tissues of the body). It also acts as a mirror as it indicates whether the physiology as a whole is balanced or imbalanced, and whether there is inner health or disorder; it also reflects the aura of the individual. Mamsadhara is the innermost layer is the platform for the skin’s elasticity and firmness. When this layer is in balance, the skin looks young and supple. A skin product that has vayasthapana (maintaining youthfulness) properties nourish this layer to help slow the ageing process. Vata skin which is dry, thin, fine pored, delicate and cool to touch tends to develop wrinkles earlier than the other skin types. Pitta skin which is fair, soft, warm and medium thickness is photosensitive and has least tolerance to sun and is most likely to accumulate sun damage over time. Kapha skin is thick, oily, soft and cool to touch tends to develop wrinkles much later in life than Vata or Pitta type but because of its thickness and oiliness, is more prone to accumulate ama (toxins) under the skin.
Wrinkles The human skin loses its anti-oxidation ability with age, by exposure to the environment the skin undergoes emaciation as a result of the formation of peroxylipids which can lead to the formation of wrinkles. Hence use of products, which enhance antioxidation, should help to improve the skin. Even brief exposure to UV radiation increases the activity of enzymes that break down the proteins, collagen and elastin that provide structural support for the skin. Prevention can be achieved by regular herbal treatments, and home care using creams containing actives that can reduce the activation of these enzymes is used in Ayurvedic herbal formulations. Anti-ageing Theories Topical Agents Vitamin C can accelerate wound healing; it is a potent antioxidant that protects fatty tissues from oxidation damage and plays an integral role in elastic and collagen synthesis. It is capable of controlling inflammatory responses associated with UV exposure. Vitamin E found in has significant moisturizing properties, anti-inflammatory effects and may provide protection from UV damage. It acts as an anti-oxidant and inhibits the formation of lipid peroxides and thus prevents skin ageing. It is known to improve decreased function of the sebaceous gland and ameliorate excessive pigmentation in the skin. Wheat is rich in Vitamin E and also contains azelic acid which helps to reduce pigmentation. Topical antioxidants include Eucalyptus and Prunus (almond), the seeds of black rice, leaves of barley, sesame seeds, turmeric, beta-carotene, aloe, etc. Natural antioxidants include flavonoids (blueberries, strawberries), quercetin (onions, apple skins, berries, broccoli), carotenoids (carrots, sweet peppers, oranges), lycopene (tomatoes). Physical sun blocks, such magnesium silicate, zinc oxide and kaolinum place a coating on the skin that reflects the light. Ayurveda and Healthy Skin According to Ayurveda, the factors that display healthy skin include proper moisture
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balance (Kapha in balance), effective functioning of the metabolism and hormonal of the skin (Pitta in balance), and efficient circulation of blood and nutrients to the different layers of the skin (Vata in balance). The balance of the three dhatus ( tissues) are especially reflected in the skin: nutritional fluid (Rasa), blood (Rakta) and muscle (Mamsa). To be effective, an anti-ageing application has to provide support to all of these areas. As an example if there is an imbalance in circulation (low vata) to the peripheries (rasa, rakta, and mamsa) vital nutrients cannot travel to the skin to keep it moist and warm. This reflects in a dry skin, cold to touch and the formation of wrinkles. To improve this condition treatments should include herbs that will help to improve circulation and help the vital nutrients to travel to the tissues improving elasticity and giving the skin a healthy glow. Anti-ageing treatment includes two types of therapies Urjaskara (promotive) and Vyadhihara (curative). For vata skin to stay youthful products that can nourish, warm and rehydrate the skin should be used otherwise it may be prone to wrinkles and premature ageing. For pitta skin protection from the sun, and products that have a cooling effect. Pitta skin should be protected from the heat – sun, steam, heated rooms and stimulating foods and drinks. Kapha skin benefits from warm stimulating and detoxifying treatments that help to invigorate a sluggish system.
Rejuvenation Therapy Pancha Karma is one of the popular rejuvenation and detoxification treatments that consists of three stages including Purva Karma (pre-treatment), Pradhana Karma (primary treatment) and Paschat Karma (post treatment). Snehana (oleation) and Swedana (sudation) are the two Purva Karma procedures. The four Pradhan Karma include Vamana (medical emesis), Virechana (purgation), Nasya (nasal administration), and Basti (enema). Paschat Karma (post treatment) mainly deals with Ahar (diet) regimens, Vihar (exercise) and use of health-promoting Rasayana and other medicines. Ayurveda describes various rejuvenative therapies with help of special class of medicinal herbal preparations called Rasayana that are said to rebuild the body, mind, prevent degeneration and delay ageing or rather reverse the ageing process. Charaka has described two methods of rejuvenation, the first method— intramural (kutipravesika) required the subject to remain inside a chamber in isolation and second method which was less rigorous and was carried out in open air—extramural (vatatapika). Kutipravesika method is suitable for healthy, self-controlled, wise, strong and affluent persons where a special cottage is constructed on an auspicious land facing east or north, with all the necessary articles for treatment and is started on an auspicious day. Vatatapika is for everyone where the use of various medicinal
plant formulations are used to balance the individual. The treatments are individualised based on the imbalances presented. In Ayurveda, the practice of yoga is a disciplined science of life and can be individualised as a very important, natural, preventive measure to ensure good health. Conclusion The ageing process is a challenging human experience common to everyone, and the desire to look young prevails in the majority of us. The latest trends in beauty, health and wellness sectors are giving rise to a new realm of possibilities by fusing anti-ageing cosmeceuticals with traditional Indian medicinal herbs. Ayurveda offers vast amounts of information on principles of anti-ageing activity, skin care and anti-ageing herbs. While there are various theories and approaches to management of ageing, the traditional Ayurvedic knowledge remains important both in understanding the process and effective management. OmVeda has tapped into the vast information available in Ayurvedic literature on ageing and skin care and has developed anti-ageing and antiwrinkle treatments with natural ingredients for topical applications. By Yasmin Sadikot, Founder, OmVeda International. www.omveda.com.au/1 300 662 363.
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What Is an Autoclave? The autoclave was invented by Charles Chamberland in 1879 and is designed on the principle of a pressure cooker, using supersaturated steam under pressure for sterilization.
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he body of an autoclave is made of steel. It can withstand great pressure and a high temperature. A simple autoclave is provided with a vent to allow the inside air to escape while the chamber gets filled with superheated steam. It is also provided with a thermometer and pressure gauge to monitor the temperature and pressure inside the autoclave chamber. However, more technically advanced versions of steam autoclaves are also provided with vacuum pumps.
Operating Principle An autoclave uses steam under pressure as a sterilizing agent to kill microorganisms. When the autoclave is packed and ready, it is switched on. As the water inside the autoclave chamber starts to boil, steam begins to fill up the chamber. As more and more steam is generated, it causes the air inside the chamber to evacuate from the vent. Eventually the entire autoclave chamber is filled with supersaturated steam. Steam under pressure attains much higher temperature than under normal conditions, and this increases its sterilizing ability and its penetration power. Effectiveness The supersaturated steam used for sterilization in an autoclave ensures quicker heating and deeper penetration of steam. It kills microorganisms due to coagulation of vital proteins and enzymes in its body. It is capable of killing all forms of microorganisms, including protozoa, bacteria, fungi, algae and even viruses. Moist heat can even penetrate the microbial spores that are resistant against all other forms of sterilizing agents and kill them. The importance of salon sterilization and hygiene has been seen in the news over and over. There are plenty of horror stories about salon customers contracting various diseases at the fault of poor sterilization management.
However, millions of people pay homage to several thousand salons every year without such problems. However, the best defense for this is educating the public. Following this advice will help lead to a safer, and more hygienic visit to salons everywhere. An autoclave is an important piece of equipment for a number of businesses. It’s used to sterilize instruments in medical offices and hospitals, dental offices, beauty, tattoo and nail salons. You’ll also find autoclaves in research facilities, including food research laboratories, and they’re used in some industrial applications, also. While they have a wide variety of uses, there are some basic things you should look for when choosing your autoclave, no matter what type of business you’re in and they are: • Your budget • The work space • Whether it is to Australian standards and certified with a CE approval • TGA approved • The local council requirements • The warranty Salon Sterilization practices are so very important when receiving a manicure or pedicure. If these types of services are performed by an unhygienic nail salon, it can lead to a range of problems which could have been avoided. Salon Sterilization Practices have improved dramatically over the years. Education and technology have both played a key role in driving awareness about the dangers of providing salon services without proper sterilization techniques. Unknowingly, so many salon patrons contract things like nail fungus, skin rashes, infection, and in some cases herpes. This article is geared towards providing quality information about salon sterilization and to highlight some of the best practices. First, the Nail salon should invest in the
right type of sterilization equipment such as an autoclave. It is industry knowledge that a steam or gas sterilizer is much more effective when compared to a “dry heat” autoclave machine. Prior to placing the instruments in a sterilization pouch, it is very important to wash the items thoroughly in hot, soapy water. After this, please be sure to submerge them in a chemical disinfectant for ten minutes or so. After the salon tools soak in the cleaning solution, they should then be placed in a separate, clearly marked container to avoid cross contamination. Once dried, the sterilization pouches are to be used as a packaging and indication method. The pouches should have durable and transparent film for added visibility. Also, they should be constructed of a durable medical grade kraft paper. The 8ltr MES Autoclave is a pre and post vacuum S Class autoclave intended for the sterilisation of unwrapped and wrapped solid items. As the unit is quite a large & heavy piece of equipment, you need to be careful as to where it will actually go in your salon. Weighing approx. 35kg it needs to be on a very sturdy bench or on the floor out of harm’s way. The following is the size of the unit: (L x W x D) 560 x 410 x 410mm. TGA Approved and CE Compliant. At Elegans Health & Beauty we pride ourselves on providing reliable equipment & fantastic service to our clients. When purchasing the RUNYES Autoclave you can be assured of reliability with a 2yr Warranty, the unit now also comes with a USB stick to store your information as required by law on your PC instead of the printer as most other units provide, which then requires you to photo copy the print out before it fades away meaning more paper. The USB minimizes the cost of having to purchase thermal paper rolls constantly. By Scott Howard, Operations Manager, Elegans Health & Beauty.
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Novelty contact lenses: an update With the warmer months coming, many Australians have considered the use of novelty contact lenses to enhance their costumes or to wear over summer.
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ovelty contact lenses are also known as plano lenses, cosmetic lenses, crazy lenses, fancy lenses or fashion lenses. Non-prescription novelty and cosmetic contact lenses are worn directly on the eye to alter the appearance of the eye colour. There are no fundamental differences in the physical effects on the eye from contact lenses prescribed by an optometrist to correct vision, and novelty contact lenses. If novelty contact lenses are not properly fitted by an optometrist or if lens cleaning and care instructions are ignored, novelty contact lenses can cause eye damage, vision loss and blindness. These playfully packaged novelty contact lenses often target unsuspecting teenagers and young adults who are usually unaware of the dangers associated with buying contact lenses without a prescription and proper eye care. Optometrists Association Australia professional services manager, optometrist Jared Slater, says novelty and coloured contact lenses, often purchased over the internet or in costume shops, are not a safe fashion accessory or toy. ‘If someone wants to enhance their look, they should make sure that their novelty contact lenses are prescribed by an optometrist, the lenses fit well and they are aware of the need for lens care and regular eye examinations. This will reduce the risks of eye damage and in cases, blindness,’ Jared Slater said. How are novelty contact lenses regulated in Australia? The Therapeutic Goods Administration (TGA) is
a government agency with the overall purpose of protecting public health and safety by regulating therapeutic goods that are sold in Australia, including medicines and devices such as contact lenses. As non-prescribed novelty contact lenses do not have any therapeutic or medical benefit, they are not regulated by the TGA, even though the risks are the same as those of wearing prescribed contact lenses to assist vision. The law governing the sale of novelty contact lenses is the responsibility of the States and Territories. It varies around the country as some states have made it illegal to sell novelty contact lenses without a prescription from an optometrist or doctor. These laws can be circumvented by internet purchases from overseas companies. The Australian Competition and Consumer Commission has issued a safety alert outlining the potential consequences of misuse of nonprescription novelty contact lenses. This safety alert can be viewed at www.productsafety. gov.au. The ACCC advice is informed by the eye care industry and advises consumers to treat novelty and cosmetic contact lenses with exactly the same precautions as they would prescription contact lenses. Can novelty or cosmetic contact lenses damage eyes? Numerous factors have been identified as increasing the potential for harm from nonprescribed novelty contact lenses. They include: • having a pre-existing eye condition • using contact lenses that are inappropriate
for an individual’s eyes, such as poorly fitting lenses • failing to properly clean the lenses • failing to use a proper lens cleaning fluid • failing to replace contact lenses according to the appropriate wearing schedule • swapping lenses between wearers • leaving in the lenses in the eye for too long. What advice should you be giving if you sell novelty or cosmetic contact lenses? • Before you buy non-prescription contact lenses, have a professional eye examination to identify any pre-existing conditions that may increase the risk of novelty lenses damaging your eyes. Some Australian states require a prescription from an optometrist or doctor to purchase these lenses. • Have a professional training session with an optometrist to learn how to handle the lenses correctly • Get a regular follow-up eye examination if wearing contact lenses. • Have your contact lenses professionally fitted by an optometrist or doctor. • Follow care and maintenance instructions. • Do not share your contact lenses with other people. • Do not keep the lenses in your eyes for too long. If unsure, ask your optometrist. Remember, the misuse of non-prescription contact lenses can cause eye harm ranging from mild infection to blindness.
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Salon Profile
True Beauty
In the heart of downtown St Kilda Already a local legend, the “Beautyologist” is a state-of-the-art, unashamedly high-end St Kilda beauty salon.
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harmed with the atmosphere of a Parisian provincial perfumery, they cater for the beauty aficionado’s every skin treatment and facial skincare need. Stocking some of the world’s top beautifying brands including Aspect and Aesop but also divine sought after fragranced gifts. Beautyologist opened its doors late 2007, just before Christmas and now houses a database of over 6000 clients. “Our vision and aim is simple, we aim to re-build the health of one’s skin. With so many environmental and lifestyle changes playing havoc on our skins, we re-educate our clients on the importance of topical vitamin therapy. We make it our duty of care to ensure that our clients are aware that approx 70% of results occur at home and therefore a exceptional skincare regime is imperative” says Sia. Owner Sia Psicharis, can be often found sending emails at 3am, sourcing skincare and gifts from all over the globe to ensure Beautyologist is on trend every time. Skincare is selected based on potency, purity, affordability, delivery system, low irritant and results. Beautyologist is thrilled with the rise
of Australian formulations and give credit to the pioneers behind these skincare lines. “I am honoured to work with some of the best skincare and its made locally, I love saying that”, Sia says proudly. Treatments are continually changing and upgrading to the latest and the greatest. Beautyologist have an incredible team of Therapists with Post Grad qualifications and Registered Nurses. Retail gifts sold instore are designed to suit every customer and their beauty / fragrance needs, it has something for everybody, from small Italian Soaps to gorgeous men’s colognes. “Your local Beauty Salon should be a fun experience,” says Sia. Inspiration, Support and Constant workshops are part of the Beautyologist monthly schedule. Owner Sia Psicharis is an active member of numerous forums Australia wide such as Cream Salon Solutions. It is very important to network as Salon owners, there is nothing you are experiencing that someone else hasn’t already. “Winning Director of the Year, Salon of the Year (4 rooms and less) and Retail Salon of The Year was an absolute honour and I am very grateful for the Industry recognition” Sia.
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Ready to retail for Christmas
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The festive season is nearing - now is the time to start thinking about getting the salon ready for retailing to maximize this profitable period.
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s a salon you have the perfect opportunity to add value to services by offering and retailing Christmas gift packs. Your suppliers should be offering you a range of special gift packs for you to have in the salon, or you could make your own with stock that you have on the shelves. I have put together some ideas to help you retail your products and gift packs over this festive season. Product placement – When displaying your beautiful Christmas gift packs take the time to really put some thought into how you want them to be presented. To just place them all together on a table can look messy, unappealing and not to mention quite confusing for people to look at or for them to sift through. If some of your gift packs are not wrapped then take the time to wrap them, this makes them look more appealing and will save your clients time. Look at grouping the gift packs together, you could have an area that could be Gifts for Mum, Gifts for Daughter, Gifts for Dad or even have them grouped in prices - $30 Gifts, $50 Gifts. Your lower priced items have those near the cash register and promote those as Stocking Fillers, these products will be a great impulse buys for your clients. Print off some gorgeous signs on the computer with the prices or who the gift packs are for and place them in a perspex stand near those items. You will find that this then makes selecting the ideal gift for that someone special a lot easier and less confusing. Window display / Reception area – Be sure to update your window display or your reception area with your new Christmas gift packs that you have on offer to catch the attention of your clients or passersby. Review your display area each morning to ensure that it looks neat, dust free and eye catching to clients. You might find that if you have the time changing the display around each week or fortnight may attract different people or clients to stop and look at what the salon is offering for Christmas. Educate your staff – It is a common mistake that salons forget to educate their staff on the gift packs or products that are available in the salon. Allocate a staff training or product knowledge night and go through each of the gift pack that you selling in the salon – talk about what products are in each pack, the benefits, the cost and the saving for the client. Then be sure to show each staff member where the gift packs are going to be
displayed, so when they are talking to the clients about the products they are able to easily find the gift packs they are recommending. Organise a VIP night for your best clients – Once you have taken delivery of your Christmas gift packs and set up your display area organize and event to showcase the beautiful Christmas packages that you are retailing and educate your customers on the products benefits. When designing the invitation to send out to your VIP clients ensure to use “invitation only” or exclusive VIP night”, you will notice that these phrases will make your clients feel special and important so therefore you should receive a great response to your VIP night. During your VIP night demonstrate some of the products that you are offering in the gift packs. Even if these items are not suitable for some of the clients that attend it maybe they might be ideal gift ideas for family, friends etc. Email / Facebook – As we approach the Festive season now is the time to ask each client that comes into the salon whether they have and email address and if so update your data base. Emails are a quick and easy way to keep your clients up to date with new things that are happening in the salon – especially those Christmas gift pack that you have available. If your salon has a Facebook page then be sure to inform all clients to join and keep them update with specials offers / promotional gift pack. Social media is a quick and certainly effective way to contact and keep your clients up to date with all your special offers. Talking about your gift packs – Look at booking out an extra 5 minutes at the end of each service to allow your therapists time to show the clients the gift packs that are available. Clients come to the salon for all their
beauty needs and want to know about the products and services that you offer. Use your knowledge on the products to help your clients select the right gift packs for them or for that someone special. Try to up sell to the clients – If they come in for a Manicure then recommend a hand cream, a Spray Tan why not talk about the benefits of moisturising the body each day to prolong the tan and ensure the healthy glow remains, or if they are looking at a Lipstick to match an outfit they have for those special Christmas parties look at selecting a lip pencil to compliment the lipstick. Tidy the display / Restock – At the end of each business day we are all eager to head home, take a little time to tidy up. Go through your tester display stands and clean over them to remove any finger or smudge marks, clean around the top of the tubes or pumps and freshen up the retail area. Look at the where you are displaying the Christmas gift packs and restock if you have had a great day at selling, some clients feel hesitant to take the last one if that is all that is being displayed. Cleaning and restocking after closing times means that once the salon opens in the morning you are ready to retail. Follow these simple ideas and you will be sure to have a successful Christmas. By Louise Mucha, Makeup Artist / Makeup Educator / Salon consultant with over 15 years industry experience. Formally trained in Paris at the distinguished Jean-Pierre Fleurimon Makeup Academy she is both a Regional and National Worldskills judge has a Certificate IV in Training and assessment and consults to salons in a range of different area’s to help them grow their business. M: 0410 536 216. E: louisemucha@y7mail.com
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The Australian Beauty Therapist Magazine
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Managing long-term customer relationships You had me at HELLO...and kept me for 20 years! How to keep your customer love flowing!
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long-term customer relationship is so much better than a one-night stand don’t you think? And building a strong long-term relationship with your customer is not a strategy it’s absolutely mandatory. Our human brain is wired to always look for newness, that’s why when we fall in love we go gaga and feel an amazing sensation that has us wanting to go back for more. After a while though it is inevitable that the newness and excitement wears off and it gets harder to keep it funky, fresh and fun. It’s at this point you have to try harder, engage differently and continually work and focus on tantalizing one another. This process is no different to your relationship with your customers. The more you can engage your customers and keep the relationship fresh, the more your customers will want to come back and the bigger your return on investment as your spread the word about your business for you. It’s easier to build a house than to build a long-term customer relationship, however the principles are the same. For both it’s about planning, laying the foundations and then building the relationship in stages, and you are the builder managing each stage. It’s about committing to moving along the stages and making your customers die to get to the next stage. You then need to engage, entice, reward and celebrate each stage of the relationship. When entering your salon your customers will make two decisions 1. Do they want to buy
something from you? 2. Will they return to do business again? It’s the experience and service your customer receives which lays the foundation for the choices to either of those questions. So how should every customer be treated when they walk through your salon door? Like a VIP of course! From the minute they enter to the moment they leave. Realising the potential of every customer as they walk through you door and making sure, with absolute certainty, that they are treated with your highest level of service is crucial to determining the length of their loyalty to your business. When a celebrity arrives at a movie premier, a charity function or an opening address they are greeted with a red carpet, flashing lights, photographers and their biggest fans screaming out their names. When the rest of us arrive at a business we are lucky that someone even stops to acknowledge us. For your business to acquire long-term customers you must treat everyone that walks in like a celebrity. And your VIP treatment service starts now! Make it Personal. Customers don’t buy from companies they buy from people - the people that work with you. Your initial relationship starts with the phone call or a walk in. How we answer the phone or greet our customers sets the tone for the entire interaction. If they feel that they are being helped, getting answers to their
questions, and even finding a commonality with the person on the other end or standing in front of them, then they will want to form a relationship with you. By developing the relationship and trust early on even before your customer walks through the door makes canceling harder and keeping the appointment easier for the customer mentally. Remember a name. The most important word to someone is his or her name. Use people’s names in every interaction. Customers feel an immediate emotional connection when they hear their name and it’s much harder for your customers to say no when you use their name. Remember a face. This shows the customer that they are valued and you have cared enough to remember them. Have the widest smile in the room, not a laughing clown smile at a carnival but a smile that just says WELCOME. Walk out from behind the counter to greet your customers even if it’s the 50th time they have been in. This will maintain them wanting to come back so they can see you, be helped by you and talk to you. Be nice. Above all things, if you’re kind, caring and compassionate, your customers will feel it. And they’ll internally compare how they feel interacting with you with how they feel with others. It’s subtle, but it makes a huge difference.
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Above all things, if you’re kind, caring and compassionate, your customers will feel it.
Stand to attention. Whenever you’re interacting with a customer for the first time or the 21st time, put everything else on hold. Make sure you are being fully present. You know when someone isn’t fully there with you – and your customers do too. Find a personal tie. Try to illicit from every customer, some common theme or thread you can ALWAYS refer back to in your next conversation. People immediately pay attention if you are able to recall something about them. They will buy in very quickly to comments made about previous interactions and shared information. As the relationship grows so do the personal ties. Exceed your customer’s expectations every time whenever the opportunity presents itself, take the extra step. Doing small tasks that have little impact on your time can change the way your customers see you. This is where the extra effort you make, reminds your customer to want to come back time and time again. Going above and beyond creates a ‘wow’ factor. It makes them feel like the most important customer you have. And that’s what they’ll talk about with others.
Listen!!! What are your customers are really saying customers don’t always do a great job saying what they really mean. Listen to their words, AND listen to what they’re saying between the lines. When you answer the questions and concerns not asked your customers will trust you even more because they’ll feel like you really get them. Help customers understand how. Customers have come to you for your products to help them solve their problem. So make sure your products, treatments match their needs. If their experience or product is not successful you won’t be either. Never forget to follow up. Keep in touch with them even after you have made them beautiful or sold them something that has changed their life. Always keep them well informed on what’s going on in your world. This will go a long way to building respect, trust and them wanting to come back to you. This is what builds loyalty. Send a birthday card, a thank you card, a happy customer day card all hand written and all thought about. Communication is extremely important and the key to long-term customer relationships.
Active questioning and active listening are the main ingredients. Make sure your customers know all of your products and treatments including what it means for them and the solution they are looking for. When you launch something new they should be the first to know, and that will get them coming back again and again! You can choose to stay the same or choose to be exceptional. A Gallup survey found over a one-month period a customer ‘emotionally connected’ to the organisation spent 46% more money than a customer that was satisfied, but not emotionally bonded with the company. Your whole strategy on managing long-term customer relationships is about creating an emotional experience. People are emotional. Boy or girl young or old and become enticed with the experience. Emotion + Experience means very long term loyal customers who want to buy from you again and again, forever and ever!! By Grazina Fechner- Communications Specialist and Director of ‘Front and Centre Training Solutions’ www.frontandcentre.com.au
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MARSH IS THE PREFERRED INSURANCE BROKER FOR MEMBERS OF THE AABTH Marsh is a world leader in delivering risk and insurance services and solutions. Together with the AABTh we are committed to providing professional beauty therapists and beauty salons with an insurance program tailored to meet the needs of the profession.
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This advertisement contains general information only and does not take into account your individual objectives, financial situation or needs and may not suit your personal circumstances. For full details of the terms, conditions, exclusions and limitations please refer to the relevant policy documents, available from Marsh. Marsh Pty Ltd ABN 86 004 651 512, AFSL 238939 arrange the insurance and is not the insurer. The Advanced Association of Beauty Therapists act as a referrer to Marsh and receive a financial benefit from the sale of these insurance products, enabling them to continue to develop and provide further services to its members. When arranging insurance Marsh Pty Ltd may act under binding authority on behalf of insurers for certain products and on your behalf in respect of other insurance products. We will advise you of the capacity in which we act at the time of arranging your insurance.
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Is your sunscreen causing more free radical damage to your skin?
The Australian Beauty Therapist Magazine
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Research work at Riverside laboratories in California on sunscreens has exposed the alarming information that three of the most popularly used organic sunscreens for UV-B in the USA and most of the world (octylmethoxycinnamate, octocrylene and oxybenzone) do not remain on the surface of the skin but are absorbed.
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e know that most sunscreens are absorbed through the skin – there is no reason to suppose that they are not absorbed. Of course, the higher the SPF, the stronger the concentrations of these sunscreens will be. The alarming part of the discovery was that these sunscreen agents create even more free radicals when they are absorbed into the skin and are struck by a UV ray. So they have in fact saved us from one UV ray only to become a serious free radical deeper in the skin. We have for a long time realised that when a chemical absorbs UV rays, then there is a change in the energy of that molecule and free radicals can be formed. If the free radical is on the surface of the skin then we don’t have to worry about it very much. However, when the free radicals occur in the depth of the skin then they set up chain reactions of free radical destruction and can do significant harm.
broad spectrum UV-A protection, UV-A rays pass into the skin un-filtered and they tend to make free radicals in the dermis. In the beginning one only experiences the benefit of UV protection. One’s skin does not go red, but while the molecules that remain on the surface are busy blocking UV rays they are also being inactivated. That’s why the skin then starts to burn and people then realise they should go out of the sun. It’s too late! While they were in the sun, more UV rays penetrate into the skin and if they encounter a sunscreen molecule in the depths of the skin, they react and free radicals are generated which leads to a chain reaction and many surrounding cellular structures and essential chemicals are affected. If the DNA is affected by the free radicals then mutations may occur that lead to skin cancer at a later date. On the other hand, the person who had not put on a sunscreen feels the energy of the
UV rays through to a varying degree and the difference between an SPF 16 and SPF 45 is not really more than 1-2% at most. Titanium dioxide or zinc oxide remains on the surface and is not affected by sunexposure as much as the organic sunscreens and that keeps the SPF value for a longer time. The only problem is that they can be rubbed or sweated off. When there is adequate protection then the organic molecules that have been absorbed deeper into the skin are exposed to fewer UV rays and so fewer free radicals develop. I believe that every sunscreen should address the free radical story by including antioxidants that mop up as many as possible of those incidental free radicals that occur. I repeat that no sunscreen can prevent 100% of the rays so free radicals will always occur even with the best, strongest sunscreen after only a short exposure time.
People look for a high SPF sunscreen because they believe that they will be better protected when they go to the beach. The researchers at Riverside covered skin with the various popularly used sunscreens in the USA and then exposed the skin to UV light. They then measured the amount of free radicals in the skin and compared the results to what they found when they did not apply sunscreens to skin and then exposed the naked skin to an equivalent amount of UV light. The shocking thing was that they found that there were fewer free radicals in the skin that had not been covered with a sunscreen. We have to translate this information into real life. People look for a high SPF sunscreen because they believe that they will be better protected when they go to the beach. What they don’t realise is that this high SPF product is laden with organic ingredients that are destroyed when they react with UV light and in many cases the resultant molecules are free radicals. Because the high SPF requires higher concentrations of these ingredients, that then means that more molecules are absorbed into the skin after one applies the sunscreen. Because people feel they are well protected by the high SPF product, they tend to stay longer in the sunlight because they are not experiencing the burn that UV-B rays would give them. In many products without real
UV-B rays within about 20 minutes and then becomes uncomfortable and these people leave the sun and seek shady areas. The will have got the UV-A irradiation just the same as the people who had used the sunscreen. If a very good protective sunscreen were used with UV-A four-star rating then about 60-70% of the UV-A rays would enter the skin and cause proportionally less free radicals. However, they would not have to contend with the free radicals generated by the absorbed sunscreens. The researchers raised the possibility that the free radicals generated by sunscreens themselves may account for the fact that since the introduction of sunscreens, the incidence of skin cancer in the USA has risen. There are other explanations for this also but no one knows why the skin cancer rates have risen. I firmly believe that every sunscreen should have minimal quantities of organic sunscreens and rely more on the stable forms of the inorganic sunscreens. The problem is that these sunscreens tend to make the skin a bit pasty because the inorganic sunscreens like titanium dioxide and zinc oxide leave a visible trace at higher concentrations. We have to realise that there is no such thing as a total block. Every sunscreen allows
Look for a sunscreen that provides the following: 1. It gives you real SPF 15 - 20 when used under normal conditions, not laboratory conditions. 2. Restricts exposure to organic sunscreen molecules that cause free radicals when they have been absorbed. We should avoid Oxybenzone and have reduced amounts of octocrylene and the methoxycinnamates. 3. Gives surface protection with inorganic sunscreen (titanium dioxide which won’t interfere with the activity of the antioxidants whereas zinc oxide can). This surface protection means that the absorbed organic molecules are less exposed to UV rays. 4. Significantly reduces activity of free radicals because of the included antioxidants. 5. No perfumes to cause photosensitivity. Always remember to re-apply every one and a half to two hours because SPF 15 - 20 does not give you protection for long enough. Please remember that SPF 15 equals 150 minutes (about two and a half hours for Fitzpatrick type II) to about 300 minutes (about five hours for Fitzpatrick type IV) under ideal circumstances. By Dr Des Fernandes.
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Advertising Feature
THE FASTEST GROWING HAIR & BEAUTY SHOW IS BACK FOR A STELLAR FOURTH YEAR IN 2013 Having grown by a significant 16% in 2012, Salon Melbourne is preparing for yet another amazing year in 2013.
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s the Victorian epicentre of hair and beauty, Salon Melbourne returns for its fourth instalment of networking, sourcing, training, inspiration and fun with some exciting new changes in store. First up, the event will take place on Sunday and Monday next year, over 14 and 15 April, giving salon and spa staff a better opportunity to fit the event into their schedules. Next is the exciting news of L’Oréal Professionnel leading the pack of first-rate hair and beauty brands exhibiting in 2013. Taking part for the first time since the expo’s inception, the brand is marking the event with a bang – bringing the party with it for another Salon Melbourne first. Not only will its extensive product range be showcased on the floor, L’Oréal is hosting a Sunday night cocktail event at the expo. Prepare for an evening of champagne, canapés and amazing creations,
with pumping tunes and a show by one of Melbourne’s greatest hairdressing talents, Caterina DiBiase. Salon Melbourne is also hosting an all-new education program in 2013. For yet another first, next year’s expo will feature a Business Education program including social media expert, Heather Porter, giving tips on using social media tools to your advantage; and a Business Brunch Panel on Sunday, where six local hair and beauty heroes will share the secrets to their ongoing success. The new Business Education will sit alongside this year’s hair and beauty creative seminars and workshops, which sees long hair expert Lorna Evans and 2012 Educator of the Year Tracey Hughes bringing their skills to the expo, together with celebrity brow artist Jazz Pampling, with more to be announced shortly. With an education program designed to help
industry professionals of all levels improve their skills, services and business, Salon Melbourne is Victoria’s one-stop-shop for staff training and personal skill development. As if that wasn’t enough excitement for one year, Salon Melbourne introduces a brand new stage on the expo floor, where up-and-coming talent will get the chance to share their creative vision in a series of short, sharp shows over the two days. Gearing up for what’s set to be its best year yet, Salon Melbourne is the place to come for all your salon and spa sourcing, inspiration and education. Block out 14 & 15 April your calendar now, because with registration opening in January, there’s plenty to get excited about! www.salonmelbourne.com.au www.facebook.com/salonmelbourne www.twitter.com/salonmelbourne
The Australian Beauty Therapist Magazine
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CIDESCO News
CIDESCO World Conference Swissotel, Zurich October 13-15, 2012.
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aturday the Examiners’ meeting was held in the morning and some very interesting lectures in the afternoon. Sunday the Schools’ meeting was conducted in the morning, and in the afternoon more interesting lectures were delivered. Carlton Equipment spoke about their equipment, and some new equipment they have developed. A demonstration was also given with the diamond head dermabrasion treatment. These lectures were varied from Stem Cell research and product, Laser and Light Therapies, Cosmetic Ingredients, all delivered by specialists in their fields. On Saturday night a Cocktail Party was held at CIDESCO Head Office. There were many people present, so we all had to be “close and personal” which was a great way to meet
people who you did not know. There was some Swiss music, and allowed people to get into the swing of the dance. Sunday night a formal dinner was held in a rather historic building – Zunfthaus Zur Saffran, one of the oldest Gild houses in Zurich. Sandy Roy, PR Board Member had planned the seating at the tables and so it was a chance to chat with your neighbours who you may not have known. There were several presentations for service and also Section Anniversaries. Mrs Ursula van Deelan has now retired from the Education Committee and was given a standing ovation for her dedicated services to CIDESCO over many years. A very pleasant evening was enjoyed by all. Monday October 15 the General Assembly was conducted. Mr K. Poupoutsis, outgoing President presided over the proceedings. This
General Assembly was election time for a new Board. Each candidate standing for the different positions gave a 3 – 4 minute speech on why they were standing for that particular position. Australia Section A had nominated Narelle Blinman for the position of Education. The outcome of the voting for the new CIDESCO Board is: • Anna-Cari Gund – President • Josephine Wackett – Vice President • Kenichi Kume – Treasurer • Narelle Blinman – Education • Brigitte Sterz – General Secretary • Sandy Roy – Public Relations The Conference was a resounding success and the staff in Head Office together with assistance from some of the Swiss Section members really need a LOUD applaud for their commitment.
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on file: industry nail news
UV Lamps: Are they safe?
Over the past few years there has been quite a bit of controversy over whether UV nail lights are safe to use.
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here have been allegations made doctors that these UV light cause skin cancer, there have also been recent reports claiming that UV nail lamps have a high dose of UVA and can be compared to be equivalent to tanning beds. UV nail lamps have been used to cure artificial nails for at least the past 25 years and to date there have been no reported cases of melanoma caused by UV nail lamps. Doctors and dermatologists have been quoted in dermatology magazines as saying these UV nail lights elevate the risk of a person developing skin cancer and premature aging. These doctors also suggest that people should wear sunscreen on the surrounding skin before placing their hand in the light, but a 2009 article in the archives of a dermatology magazine concluded that “further investigation was warranted” to prove that UV lamps could actually cause cancer. Some leading scientists in the nail industry were surprised by these facts .These scientists as well as other dermatological scientists used independent labs where they tested the UV lamps to determine
how much UVA and UVB were emitted by these lamps and then compared that to natural sunlight. These reports concluded that no UVB was emitted from these lights only small doses of UVA which was equivalent to 1.5 – 2.5 minutes sun exposure. When you look realistically looked at the amount of time a client spends exposed to this kind of light it is very minimal. Most clients would spend a total of 10 – 15 minutes every fortnight under a UV nail lamp. Conclusion UV nail lamps emit relatively low levels of UVA light and the exposure rate falls well below the safe levels when used to cure artificial nails. If your clients are still concerned about the level of exposure you could place a cloth over the exposed skin while their hands are under the UV light as sunscreens will interfere with your products and its application. By Christine Churchill – APFA. Full time Teacher-Beauty Therapy & Nail Technology for TAFE NSW WorldSkills Coordinator and regional contact for Sydney West Region APFA - NSW representative.
The Australian Beauty Therapist Magazine
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“Everybody deserves a little Harmony in their lives.” Mr. Danny Haile: CEO & Founder Hand & Nail Harmony Inc.
Danny Haile
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anny’s nail journey began 25 years ago working in and managing salons owned by his aunt in Southern California and has an extensive background in research & development of professional nail products. Danny is an International Nail and USA Nail Champion. Danny has always been an advocate for raising the quality of education and is highly respected by nail professionals word-wide, with a reputation as an outstanding education mentor who is willing to share his experience and knowledge. As a nail professional Danny understands that nothing is more important than the tools of our trade and nothing is more challenging than product inconsistencies, because of this quality, consistency and reliability has been and will remain our #1 priority. Hand & Nail Harmony is committed to providing the finest quality products, to sharing our knowledge and developing lasting client relationships. Established in the USA over 3years ago Hand & Nail
Harmony Inc has experienced tremendous growth that has necessitated the acquisition of larger premises including processing facilities and completion of training facility. The Hand & Nail Harmony product range comprises of Gelish® the worlds 1st brushin-the-bottle gel polish system, Colour Select Acrylic system, Reflections Coloured Acrylic and Gelish® Hard Gel system (GHG). As a leader in the soak-off gel polish category, Gelish® has seen phenomenal growth during the last 3 years and was the proud winner of the NailPro 2011 Readers Choice Award for Best New Product- Soak-Off Gel. How is Gelish different to other Gel Polishes? Gelish® is the world’s 1st brush-in-the-bottle gel polish system with USA and International Patents Pending. Gelish® provides a smooth even finish that is durable and long lasting. With Gelish® clients have a beautiful assortment of over 120 colours to choose from.
Hand & Nail Harmony LA HQ
Is Gelish easy for therapists to use? In one word YES. Gelish® is applied like traditional polish and performs like gel. You can apply a full set of Gelish® in as little as 15 minutes. When clients want to change, soak off in 15 minutes and reapply. Gelish® utilises technology that will cure in a LED or UV light. Save time and increase salon revenue. How long does Gelish normally last? Gelish® 14 to 21 days wear with no chipping, peeling or dulling of the super high shine finish. Is Gelish easy to remove? Gelish® is easily removed by soaking off. Do you release new colours each season? Gelish® currently has over 120 colours in our core range and we do launch seasonal collections. What does the future hold? Hand & Nail Harmony have several innovative products
that will launch during the next 12months... such as VitaGel™ the worlds 1st ever LED/UV light cured vitamin nail fortifying system... VitaGel™ - vitamin enriched soak-off gel nail strengthener that is available in 2 formulations and is Formaldehyde, Toluene & DBP FREE!! VitaGel™ STRENGTH - revolutionary natural nail strengthener enriched with Vitamins A, E and B5. Vitamin A: necessary for maintenance and repair. Vitamin B5: Moisturises, soothes heals and regenerates. Vitamin E: a potent antioxidant that creates elasticity to avoid breakage. VitaGel™ RECOVERY - is the answer when thin, brittle, weak damaged nails call for help! VitaGel™ RECOVERY fortifies and strengthens the natural nail to counteract stress and increase flexibility. VitaGel™ STRENGTH & RECOVERY - Professionally applied natural nail strengtheners that can be worn alone or as a base coat prior to the application of Gelish® soak off gel polish or traditional Nail Lacquers.
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on file: industry nail news
Gelish速 Application
Step 1: Shape the nail. Lightly buff the surface of the nail plate. Remove all debris from nails, pay attention to side grooves using a lint free wipe moistened with CLEANSE. Prep with 1 thin coat of pH Bond.
Step 2: Apply a THIN coat of FOUNDATION being sure to cap entire free edge. Cure.
Step 3: Apply a THIN coat of GELISH Soak Off Gel Polish colour, being sure to cap entire free edge. Cure. Apply 2nd coat of GELISH Colour. Cure.
Step 4: Apply a THIN coat of TOP IT OFF, being sure to cap entire free edge. Cure.
Step 5: Using a lint free wipe moistened with CLEANSE remove tacky surface layer.
Step 6: Massage NOURISH cuticle oil into skin surrounding the finished nails.
Step 2: Moisten a small cotton ball with SOAK OFF and place directly onto nail surface wrapping securely in aluminium foil.
Step 3: After 10-12minutes unwrap 1 finger and gently remove any residual product using a wooden cuticle stick. Continue this process with all nails. You are now ready to begin reapplication of GELISH Soak Off Gel Polish. Note: Please check recommended cure times as this will vary depending on your choice of Lamp.
Gelish速 Removal
Step 1: Using a 180/180 file gently remove shine from the GELISH colour surface and shape/shorten nails as required. Gelish速 Soak Off Gel Product FOUNDATION TOP IT OFF STRUCTURE GEL GELISH COLOURS
Harmony 6G LED 10 SECONDS 30 SECONDS 30 SECONDS 30 SECONDS
Harmony 18G LED 5 SECONDS 30 SECONDS 30 SECONDS 30 SECONDS
36watt UV 1 MINUTE 2 MINUTES 2 MINUTES 2 MINUTES
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on file: industry nail news advertising Feature
Diamonds Are a Girl’s Best Friend
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ESSICA Diamonds Endurance is a fast drying and super protective base coat. Genuine diamond particles and a revolutionary shatterproof formula, protects nails making them ultra strong to prevent against breaking. JESSICA Diamonds Dazzle, genuine diamond particles in a protective layer keeps nails shiny whilst protecting the colour. Dazzle encases nails in a brilliant, glossy coating that helps to prolong your manicure. Only available in selected Salons or at www.jessicacosmetics.com.au
Fusion 2.5.2
It is with great excitement that we introduce our newest Jessica system, Flash Fusion 2.5.2
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his revolutionary product will “Break All The Rules” and is guaranteed to change the nail industry! Flash Fusion 2.5.2. is not a Gel and it is not nail Polish. It is a unique product that combines the best of nail polish and Gel. It is easy to apply, delivers a hard, shiny, Gel-like finish in a fraction of the time it takes to apply Gel. It is self-curing and requires no UV or LED light. What does Flash Fusion 2.5.2 mean? Named after the strong
benefits it delivers to consumers: • The product goes on in a ‘Flash’ • The technology is a ‘Fusion’ process • There are ‘2’ steps • The product goes on and dries in ‘5’ minutes • And, it completely removes in ‘2’ minutes
can put on her boots and walk out the door. No flip flops, no UV or LED lamps, no smudging, no wrinkling, no chipping. The perfect pedicure for 4 weeks! But we also knew that manicurists would want the same flash speed on their nails so, yes, you can also use Flash Fusion 2.5.2 on your hands.
Flash Fusion 2.5.2 – as you will see, the results are simply amazing! Imagine applying Flash Fusion 2.5.2 and in 5 minutes your client
Only available in the professional market from Jessica Cosmetics Australia at www.jessicacosmetics.com.au
www.aabth.com.au
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on file: industry nail news
Bio Sculpture Gel revolutionises gel industry with new LED Lamp and 30 second curing time Bio Sculpture Gel, still the Leading International damage-free nail care brand, is excited to announce an innovation which has truly revolutionised the gel nail industry.
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el nail service times as a whole have long been a barrier faced by technicians to provide the ultimate in-salon experience, but an incredible new system means this problem is no longer an issue. Traditionally gels have needed to cure under UV lamps for two minutes, but thanks to Bio Sculpture’s exclusive new LED Lamp, Bio Sculpture Gel curing time has been cut down to just 30 seconds and service time by almost half. Yes, you read correctly. Bio Sculpture overlays can now be completed in just 30 minutes! This means Bio Sculpture now has the added advantage of speed on top of the benefits of health and quality that no other gel or gel polish system can offer. Talya Bergmann from Bio Sculpture Australia explains the significance of this new innovation; “Following on from the success of the LED launch in USA, UK and South Africa – we are thrilled to be the next country to launch LED at such an exciting time in the nail industry. The new LED lamp has been the best Christmas present we could have wished for! Now with overlay time cut to just 30 minutes, Bio Sculpture can more than compete with the myriad of other gel systems that have saturated the market recently. In a nutshell, for our technicians it means more time for overlays, more time for clients and more profit, all with a 5 star rated, premium product that won’t damage the client’s nails. As a nail therapist who wants to provide the best quality products that are good
for both you and your clients, what more could you want?” What sets the new Bio Sculpture LED Lamp apart? • Designed following extensive brand research and independently tested for safety and piece of mind- it is the ONLY safety conscious choice for you and your clients. With consumers increasingly concerned about UV safety and the products used on them, Bio Sculpture is the choice that will put clients at ease. • Economical and efficient, with specially designed 12W Light Emitting Diode (LED) bulb technology, this will last for years (50,000 hours) which means never having to replace light globes again! • Small, portable and light for mobile therapists on the go, it’s never been easier to take Bio Sculpture with you. • Care has been taken to create a sleek, classic unit that suits every salon décor. • Removable stainless steel base, ideal for pedicures and keeping the inside of your lamp clean. • Solvent friendly casing to make cleaning a breeze and no more solvent or gel stains! • Cutting down on overall nail service times means extra time for other services. Spend time offering clients a feature nail with the latest nail art trend, without taking too much of your clients time. The launch of Bio Sculpture’s new LED lamp marks the ideal
time for new technicians to join the Bio Sculpture family and see what all the fuss is about. With quicker service times and high quality, damage-free products, Bio Sculpture has re-energised the industry and is breathing exciting life into the world of gel nails. Bio Sculpture Educator Jackie Honney has been working with Bio Sculpture for over 10 years, and as one of the first in Australia to experience the new system she is thrilled about the new opportunity the LED lamp provides for her clients; “The thing I love most about Bio Sculpture is the loyal customer base you are able to generate. Once people try it, they don’t want to use anything else. They can see the health benefits, they can see that their nails have never been better and they can see the fantastic results. Add quicker service times to the mix and that loyalty increases.” Bio Sculpture’s specialised in-house nail education and training courses are available at Bio Sculpture training centres throughout Australia, and anyone interested is welcome to have a commitment-free trial of the
new LED lamp and experience the benefits of Bio Sculpture for themselves. With over 170 colour and treatment gels, Bio Sculpture is a true leader in colour and nail art innovation, ensuring a world of choice for your clients and a world of creativity for you. And you can rest assured that all gels in the newly designed platinum pots are curable under both the Bio Sculpture® UV and LED lamps, delivering healthy, damage-free treatments that last, and last. Bio Sculpture Gel commenced roll out of the new system from November 2012, with increased availability in early 2013. To make the change to Bio Sculpture® and the new LED lamp, or if you are already a Bio Sculpture user and would like more information about the easy conversion over to LEDcall 1300 BIO GEL (1300 246 435). For more information Phone: 1300 BIO GEL (1300 246 435) Web: www.biosculpture.com.au Email: info@biosculpture.com.au Facebook: www.facebook.com/ biosculpture Twitter: @biosculptureaus
IntroducIng… BIo Sculpture 12W led technology
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Business Matters
Delegating or Dumping In speaking to many small and even larger beauty salon owners and even managers of skincare companies, there are still quite a few that struggle with the thought of getting a staff member or employee to perform a job without them feeling like they have been dumped with a task that the boss does not really want to do themselves.
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n certain cases the manager or business owner even uses the words ‘dumping’ when they have to describe to me how they themselves feel about delegating or in their terms getting an employee to do something they can do themselves more efficiently and quicker. Have you heard these famous words before “So by the time I explain how and what needs to be done I could have done it myself? This way I know it will be done to my standards”. This is even more critical with a small business in that the staff will the just allow you do it and just turn up to work and clock off at the end of each day. It is just as critical in larger organizations as these tasks need to be done by the designated employees so that the Salon Owner or CEO of the company can get on with the strategic objectives of the business. As part of being a good manager or a leader for that matter, one has to come to grips with the art of delegation. Yes it takes skill to be able to delegate without the recipient feeling like they have just been dumped with a job or task that the boss does not want to do. Here are some questions that you could ask yourself to determine whether you are proficient at delegating: • Do you have to take work home most nights? • Do you have work piling up that you still need to action? • Do you have several long-range projects postponed until you ‘get time’? • Do you feel it is a sign of weakness to need an employee’s
assistance to keep up with your work? • Do employees often interrupt you for help or advice? • Does most of your staff feel they should bring problems to you rather than make decisions themselves? • Is as much of your time spent on details as on planning and leading? • Do you reserve those details for yourself that you particularly enjoy, even though someone else could do them? • Do you feel you must keep a close tab on details to have a job done right? • Do you lack confidence in your staff, i.e. are you afraid to risk giving them more responsibility? • Are you a perfectionist about
details that do not affect the final outcome of the project? • In delegating a job, do you withhold some parts of the task for you to finish off? • After delegating a project, are you apprehensive and so hang over the person who is doing the job? • Are your people unprepared to take on more responsibilities – either because of lack of training or self confidence? So delegation is defined as “Empowering allocated tasks of responsibilities to individuals, either on a permanent or temporary basis”. What is empowering? It is to allow employees to take ownership or a task or project with pride.
What you are really saying to your employee is that I have selected you to do this important task as I trust that you have the capabilities to perform it to the standards that I require. If it wasn`t important I would not have asked you to do it. You see all tasks are important in a business as it is all part of the bigger picture and adds to the strategic direction of the business. Then after you have detailed the requirements, walk away and allow them to get on with the job at hand. Do not micro manage them as this would undo all that pride you have just bestowed upon them. You must be able to let go and understand that if it is not quite to your standards, you need to still accept the outcome
The Australian Beauty Therapist Magazine
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if they have satisfied all your KPI`s and you know they have put in 100% into the project. The Steps for Successful Delegation 1. Define the task: Confirm in your own mind that the task is suitable to be delegated. Does it meet the criteria for delegating? 2. Select the individual or team: What are your reasons for delegating to this person? What are they going to get out of it? What are you going to get out of it? 3. Assess ability and training needs: Is this person capable of doing the task? Do they understand what needs to be done? If not, you can’t delegate. 4. Explain the reasons: You must explain why the job or responsibility is being delegated and why you have chosen that person. What is its importance
and relevance? Where does it fit in the overall scheme of things? 5. State required results: What must be achieved? Clarify understanding by getting feedback from the other person. How will the task be measured? Make sure they know how you intend to decide that the job is being successfully done. 6. Consider resources required: Discuss and agree what is required to get the job done. Consider people, location, premises, equipment, money, materials, other related activities and services. 7. Agree deadlines: When must the job be finished, or if an ongoing duty, when are the review dates. When are the reports due, and if the task is complex and has parts or stages, what are the priorities. At this point you may need to confirm understanding
with the other person of the previous points, getting ideas and interpretation. As well as showing you that the job can be done, this helps to reinforce commitment. Methods of checking and controlling must be agreed with the other person. Failing to agree this in advance will cause this monitoring to seem like interference or lack of trust. Remember “The meaning of communication is the response you get.” 8. Support and communicate: Think about whom else needs to know what’s going on, and inform them. Officially inform their peers of their new responsibility. Do not leave the person to inform their own peers of their new responsibility. Warn the person about any awkward matters of politics or protocol. Inform your own boss, if you are a line
manager or second in charge if the task is important, and of sufficient profile. 9. Feedback on results: It is essential to let the person know how they are doing, and whether they have achieved their aims. If not, you must review with them why things did not go to plan, and deal with the problems, if any. You must accept and absorb the consequences of failure, and pass on the credit for success. By Phillip Fernandez, Human Strategist & Director of Wizard Business Consulting, salon business coach, NLP Practitioner, article writer and keynote speaker. You can contact him on the above topic or any people performance related issues. E: phillip@businesswizards.com.au W: www.businesswizards.com.au Mobile: 0402 213 813. Office: 1300 747 389.
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Business Matters
Is training a point of difference in your business? National regulation for the training industry is occurring as we speak with all states slowly falling under the national regulator for provision of training, ASQA (Australian Skills Quality Assurance).
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egistered training organisations (RTOs) are those training providers registered by ASQA (or, in some cases, a state regulator) to deliver VET(vocational education and training) services. RTOs are recognised as providers of quality-assured and nationally recognised training and qualifications and only RTOs can deliver nationally recognised courses and accredited AQF VET qualifications. Being registered by ASQA means an RTO must act in your best interests and meet the Standards for NVR Registered Training Organisations which are legally accountable obligations. The beauty industry currently has no licensing obligations in Australia, which opens the doors for unscrupulous operators to take advantage of this and cut corners where they can. Bizarrely, training is one area some operators in the beauty industry feel like they can take the quick route for and the only people that will pay for this, is the Australian consumer. I decided to ask some industry professionals for their comment in relation to training within the beauty industry. Coleen Shaw AABTh.CIDESCO, Executive Director of the Advanced Association of Beauty Therapists states, ‘we as an Association say that you must go to an RTO for your training. There, as you know, are certain hours that must be put in for each module.’ Accredited training and
qualifications have been formalised to provide a benchmark for all industries with a level of training that allows the student to then perform the skills learnt with a level of competency. Each beauty course consists of competencies which all form the education required for that person to gain formal qualification. Once the certificate has been received and the student is insured, the student is then able to perform the techniques learnt on paying clients. Kate Watt is diploma of beauty qualified and owner of skin care brand Bubbles Essential Wellbeing. A brand which only distributes to accredited therapists shares her view on this. ‘Training is a vital component of any industry, trade, sport and the list goes on. A fundamental part of the training process is the instruction itself – how and by whom the information is conveyed. To ensure that our upcoming therapists are the best they can be, it is imperative especially in the beauty industry that our trainees complete accredited training programs and that they are signed off by experts in their chosen field, in person. The many different contraindications relating to the skin alone and the countless negative outcomes of a treatment being performed incorrectly are just two reasons that endorsed training programs must continue to be recognized as the best way to train.‘ Accredited training is
not cheap. RTO’s have legal obligations and costs associated with compliance, delivery of their training, annual fees, insurance, obligations of continuous improvement in trainers and the list goes on. RTO’s are businesses but delivering quality training involves passion and a love for what you are teaching. Jane Walters- owner of The Beauty House Academy and a RTO in Australia states, ‘ To think that a beauty therapist undertaking a beauty service may have just qualified herself by watching a DVD is unbelievable. Our industry needs to become regulated so that everyone who offers any form of beauty therapy needs a nationally recognised qualification.’ Michelle Grove is a successful business owner. As owner of beauty business, Indulgences located in Newcastle, Michelle places a high priority of training with her staff. ‘As a salon owner for 8 years and a beauty therapist of 15 years, throughout my career I have undertaken numerous post graduate training courses. I feel this is an essential ingredient in maintaining the highest possible standard of service to our savvy clients. I am a big believer in paying for quality accredited training and not something of lesser standard and quality. This type of learning is inadequate and damaging to our industry’s reputation and promotes people ‘self’ teaching, sure this
is something I could probably achieve with my own team in our own environment and certainly more convenient but this does not achieve a good result and is without an expert for advice along the way. I value my salon and team reputation and ONLY training that is accredited will suffice for me. ‘ I love Michelle’s statement ‘I value my salon and team reputation’ and it is one reason why as owner of Get Threaded I conducted a thorough risk assessment of my business and as there was no recognised qualification for threading in our industry, I spent the necessary time to create one before we proceeded. I wanted our staff to have the highest level of qualification, experience and knowledge for all services we provide which in turn provided a point of difference for our business. Our motto is ‘accredit before you thread it’ and by having this our customers can feel comfortable knowing they are in safe hands for each and every service. Has this got you thinking? Is training and qualifications a point of difference for your business? You can check at any time for current accredited courses and registered training providers www. http://training.gov.au By Liz See, founder, Get Threaded – a global business specializing in the ancient art of threading. www.getthreadednow.com
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Employee or Contractor?
Employers at times may decide to engage professionals as contractors (rather than employees) for specialised projects that may require a certain level of skill.
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t is common for such an arrangement to later continue on an ongoing basis after the original project is complete, which may then raise legal issues and possibly create obligations on the part of the employer that it did not envisage when the contractor was first engaged. This article will assist you in determining whether a person is an employee or a contractor at law, and it will also identify the possibly consequences for an employer if the arrangement is not clearly defined from the beginning.
• The person is instructed when to start and finish work (i.e 9:00am start, 5:00pm finish, with a 45 minute break) • The person is required to wear a uniform with the employer’s business logo on it • The person is at times required to do ‘unskilled’ work which is ancillary to their area of expertise • Before paying the person, the employer deducts taxation for PAYG purposes • The employer has the person covered under the employer’s own workers compensation policy
Factors suggesting the person is an EMPLOYEE Below are a number of factors which are common to an ‘Employer – Employee’ relationship, and if they exist, will suggest that the person is an employee. Note that the existence of any of these factors will merely suggest that the person may be an employee. • The person is paid by the hour or day (i.e a carpenter paid $30 an hour), or on a piece rate basis (i.e a bricklayer paid per brick laid) • The person is paid other ‘employee-type’ benefits (such as a meal allowance/travelling allowance, annual leave or superannuation)
Factors suggesting the person is CONTRACTOR Below are a number of factors which are common to a ‘Principal – Contractor’ relationship, and if they exist, will suggest that the person is a contractor. Note that the existence of any of these factors will merely suggest that the person may be a contractor. • The person carries on a registered business (with an ABN), as a sole trader, a partnership, or a company • The person is registered for GST purposes if their business income exceeds $75,000 per year • There is a written contractor agreement in place between the person and the employer
• Generally, the person is paid to complete a project (a fixed amount to achieve a fixed result), and is paid a lump sum and/or progress payments upon submitting tax invoices to the employer • Upon receiving initial instructions from the employer, the person has total control over how the work is carried out, and how the project is completed • The person may also employ his or her own employees or engage contractors to carry out the work and complete the project, or has the power / authority to do so • The person has in place their own workers compensation and/or personal accident/sickness insurance policy, public liability/ professional indemnity insurance policy (if applicable) • The person accepts liability for any work they carry out that is defective or unsatisfactory, and has an obligation to rectify such work at his or her own cost • The person also does work for other businesses/employers and may also advertise to the public (including through a website) Summary Generally speaking, a person who is seen by the world as: A. running their own business is likely to be a CONTRACTOR
B. being part of the employer’s business is likely to be an EMPLOYEE What are the possible consequences for the Employer? Where a ‘contractor’ is later deemed by law to actually be an employee, the employer may be liable to make payments in the following ways: • Employment/Award Entitlements - annual leave, sick leave, penalty rates, overtime rates and allowances • Superannuation – 9% of all contract fees paid • Unpaid Workers compensation premiums • PAYG Taxation – particularly where the person has failed to pay the correct amount of income taxation • Payroll Tax – the contract fees paid to the person will be included in the business’ payroll for tax purposes The above demonstrates how important it is for employers to very clearly define the arrangement from the beginning, to avoid serious legal implications arising at a later time. By Fair Work Australia.
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Business Matters
Australian Beauty Therapist, would you like your qualifications and industry experience internationally recognised? INTERNATIONAL BEAUTY THERAPY CERTIFICATION Service Skills Australia represents Australia as one of the four founding countries who benchmark educational qualifications and industry standards through IPSN (International Professional Standards Network) to improve the mobility and educational levels of skills based occupations worldwide. Each participating country has mapped their hairdressing qualifications and industry recognition processes against an agreed benchmark. The purpose
of benchmarking is for individuals to have their qualifications and experience recognised by industry in member countries. Current member countries are: • Australia • Canada • New Zealand • Hong Kong INTERNATIONAL RECOGNITION Australian beauty therapists who meet the IPSN criteria for qualification and experience in the beauty industry will be able to apply for certification* that will be industry recognised in other member countries.
Eligibility To be eligible for IPSN International Beauty Therapy Certification, applicants must provide evidence of: • an Australian qualification (Certificate IV or Diploma) • 12 months industry experience • Maintenance of technical viability through work in a salon or the demonstration or instruction of skills in an educational environment on a regular basis • Commitment to continuing professional development in maintaining salon ready skills
Apply An application form can be downloaded from the Service Skills Australia Website at www. serviceskills.com.au/internationalprofessional-standards-network For more information contact Service Skills Australia: Tel: +61 2 8243 1200 Fax: +61 2 8243 1299 e: info@serviceskills.com.au www.serviceskills.com.au
Survey to inform potential regulatory directions in IPL and laser Service Skills Australia are representing the AABTh on a working group formed by APRANSA (the Australian Radiation Protection and Nuclear Safety Agency) to investigate mistreatment and injuries due to IPL and laser cosmetic procedures.
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n online survey is being conducted which targeting operators and professionals who treat the injuries and adverse reactions resulting from procedures performed by untrained or under skilled operators. This survey will take approximately 10-20 minutes and can be accessed at www.surveymonkey.com/s/ IPLANDLASERSURVEY To ensure privacy, responses to this survey are anonymous. Be sure to get in while the survey is open in December! Profiling the beauty industry: A big thank you to all of the therapists, owners, managers and trainers who provided responses
to the survey designed to inform the profile of the beauty industry. The responses provided information across a number of specialist areas that has formed the basis for the profile to be developed. The outcome of this, A profile of the beauty industry will be available on the Service Skills Australia website in January 2013. The information in this report will inform the 2013 Service Skills Australia Hair and Beauty Environmental Scan as well as guide future improvements to the national training standards that make up our beauty qualifications. Getting ready to make improvements to the national
training qualifications: Following on from the report, A profile of our beauty industry, we will be embarking on making improvements to the national training qualifications and individual standards in 2013. The way that a training package “looks” will change meaning that information will become more accessible and user friendly to those outside of the training sector. One of the most exciting changes will be the development of performance standards (with minimal training speak!) that can be used in the workplace. We encourage to you subscribe to the monthly Service Skills
Australia E-Newsletter for the most up to date information on the Beauty Training Package or you can register your interest to be involved in reviewing these revised standards by contacting Karen Banks. Service Skills Australia is a government funded organisation that works with industry and training providers to develop and skill the Australian beauty workforce. For more information on any of the above projects please contact Karen Banks on 02 8243 1200 or kbanks@ serviceskills.com.au or visit the Service Skills Australia website www.serviceskills.com.au
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Salon Growth v Glitter and Glamour...or can you have it all? The Sydney International Spa and Beauty Expo was huge again this year
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any new products, people and crowds of Industry professionals being educated, enlightened and excited! And of course, as always, lots of glitter. In this creative world of Nails, Beauty and Hair we love glitter. The look of it, the feel of it and the whole femininity around it. It has GLAMOUR and style like we can pretend to be a ‘Hollywood star’ for the day! Now, back to reality here for a moment…glitter and glamour, while it will excite and enthuse us girls, and some guys, it would not be classified as a business building element in our salons that will ensure our growth. Unless of course you own a Glitter company! When you own a business, you must think from a business mind. It is so easy to get carried away with buying every single glitter that is out there in the marketplace and I was the same for many years in my salons.
My salon was an established business with long term clients that actually did use these glitters when I purchased them so I didn’t mind doing it. I got the return on investment. There are however many salons that don’t get their return on the money they put in. The shelves look gorgeous with the whole array of colours available in glitter, polish and gels but there are no clients to use them. It is so important to have your priorities in order when you own a business. You must ask yourself... • ”Will this product I am purchasing bring me new clients or satisfy the ones I currently have?” • “Will I make a profit and how much?” If the answer is ‘no’ or ‘maybe’ or ‘yes, one day’ then the purchase should not be made. Even if you only plan to spend a small amount like $50, how could
that $50 be put to better use in your business? Maybe use it on printing fliers to get new clients? Perhaps on a small ad to bring in new clients? It often seems insignificant when we are only buying in small amounts but if you really get serious and take a look at what you are currently spending your business cash flow on, you may be surprised and a little shocked at what it adds up to. How about long term? $50 every week over a year is a huge amount. Imagine what you could do with $2600 in a bulk amount? What if it was invested and earning interest for you and building wealth? Sometimes a salon needs an injection of enthusiasm and energy and it certainly is a great motivator to have new stock and your vibrancy will be passed to your clients who will in turn purchase more nail art from you. But the question still remains - do
you currently have the clients that are going to use this new product and will you get the ROI? So please, do your BUSINESS a favour and make purchases of product out of need and not desire. Ask yourself if it will be used and will you get the return on it or will it sit on the shelf, a sad lonely, dusty reminder that you could have invested that money more wisely in getting new clients to your salon or wealth for your future? You didn’t open your salon business to be sitting there with no clients. You NEED clients to run your business. Make this your priority and pretty soon, when you have a full book and a waiting list, your glittery purchases will be so much more satisfying and worthwhile. By Trish Rock, Salon Consultant, App Developer, Author. www.nailsalonsuccesscoach.com www.strategicbusinessapps.com
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Essentials
All that glistens and shimmers is Gelish this holiday season! Six festive season classics Blue, Silver, Gold, Black, Red and Green dusted with chunky glitter and holographic sparkles. Whether CHANGE YOUR SPOTS! Deliver a triple-strength blow to dark spots with CosMedix Simply Brilliant ... 24/7 Brightening Serum. From dark spots to uneven patches, discoloured skin is a concern that affects millions worldwide. Known in the industry as “hyperpigmentation,” discolouration can occur for a variety of reasons, including skin injury, inflammation, hormonal changes and, most commonly, sun damage. Introducing CosMedix Simply Brilliant; a gentle yet powerful brightening serum that delivers a multi-pronged blow to dark spots and other visible discoloration for a more even-toned brilliance – 24/7! Using a clinically tested blend of plant-based brightening and exfoliating ingredients, the skincare innovators at CosMedix have created one of the industry’s first brightening serums that not only is safe enough for the most sensitive of skins but is also safe enough to be used both nighttime and daytime. Combined with daily sunscreen and commonsense precautions, Simply Brilliant offers a powerful weapon in the fight against discolouration! CosMedix Simply Brilliant RRP $68.64 For stockists telephone 1800 648 851.
you’re feeling naughty or nice Gelish Holiday Collection has the perfect colour for all festivities. Six new Gel Colours with BONUS Six Nourish Cuticle Oils. Available for a limited time call (07) 5564 0222 or www.nailharmony.com.au
Spoil yourself this Summer with… CYTOBI When summer is just around the corner and the heat is taking its toll on the condition of our skin, Cytobi might just be the answer! Cytobi is a high performance, super nutritious cream that soothes, repairs and enhances the skin’s defences by delivering essential nutrition directly to the cells for healthy, glowing skin. Cytobi is ideal for fine, dry, sensitive or inflamed skins and is especially recommended for the treatment of skin problems such
as rosacea, eczema, psoriasis and hard to solve skin sensitivity. Based on Gernétic’s advanced knowledge in cellular biology , Cytobi cream has been formulated to deliver active nutritional molecules directly to the skin cells. Its revolutionary composition is based on the symbiosis of 5 biological extracts, which represent all the essential amino acids, peptides, vitamins and trace elements the skin needs to maintain its healthy, glowing appearance. For stockists contact 02 9452 6230 www.gernetic.com.au
The Environ Cosmetic Body Roll-CIT™ WINS Best Body Device in the Beauty Heaven BEST IN BEAUTY AWARDS 2012! The Environ Cosmetic Body Roll-CIT™ is a revolutionary and unique instrument that has been designed to treat curved areas of the body. The Cosmetic Body Roll-CIT™ is best used in conjunction with AVST Hydrating Lotion and AVST Vitamin A,C&E Body Oil to enhance the efficacy of the ingredients and obtain optimum results. The Body Roll-CIT™ helps restore tightness, soften
scars, reduce stretch marks and reduce wrinkles. For stockist information please visit www.environskincareaustralia. com.au
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Cosmecology is a first in the beauty industry – the new kid on the block. Fully imported from France, Cosmecology is caring for the face, body and hair. It is natural, pure, effective and safe. Every formula is Parabenfree and do not contain artificial colouring or GMO’s. The products favour extracts, not only from
plants rich in active ingredients, vitamins and vegetable oils and butters, but also biotechnological active ingredients which stimulate the skin’s vital functions. At a very affordable price point with all products under $30, Cosmecology is perfect for all ages and skin types. Cosmecology Stockists 1300 300 954 www.cosmecology.com
OPI Celebrates a Glamorous and Elegant Christmas with a bit of 007 Bond Action. This holiday season, it’s all about variety with OPI offering a wide variety of glamorous colours and elegant hues to wear this festive season. From Nail Art gimmicks, lip gloss, pens and designer packs
there is something for everyone’s Christmas stocking this year – but don’t forget yourself! OPI’s The Top Ten$39.95 RRP. Girl and Her Gadgets, $39.95 RRP. Dear OPI, I Love You , $29.95 RRP. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au
Luzern Laboratories™ is a Cosmeceutical Brand that provides an intensive treatment to the visible signs of aging. All Luzern products are formulated to combine Bio-Swiss certified organic botanicals with Pharmaceutical grade ingredients. There are no formaldehydereleasing preservatives, parabens,
synthetic colourings or fragrances. Currently, it is stocked in prestige spas including Canyon Ranch Spas, Peninsula Beverly Hills, St Regis and the Four Seasons, New York. And, Eva Longoria, Emma Watson, supermodel Kaolina Kurkova and Melania Trump are all devotees! Stockists enquiries: 1300 367 969.
Bond…James Bond! Move over Pussy Galore, OPI’s new 007 range of lacquer, Skyfall is definitely shaken but not stirred! OPI celebrates 50 years of the style, swagger and the mystique associated with Bond 007 movies through the release of a very special James Bond 007 range, Skyfall. Inspired by the film’s blend of glamour and danger, the OPI Skyfall Collection consists of 12 dangerously stunning nail lacquers with each shade titled after one of the box office smash hit 007 movies. As with all OPI movie collaborations, the colours
are a perfect match to their namesake. From metallic and glitter finishes to jewel tones and almost black, these lacquers capture the film’s glamorous appeal and sophistication. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au
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Essentials
QX MAX The World’s Highest Performance Q-Switched Laser. Don’t turn away patients any longer! Fotona’s new 5-in-1 laser removes all popular tattoo colours and common pigmented lesions. QX-MAX offers four wavelengths in a single system plus: FRAC3® non-ablative fractional rejuvenation, Accelera skin toning, hair removal, vascular treatments and much more. Tel: 1800 888 983 www.innovative.com.au
SunFX Sticky Feet® The original superior quality, hygienic and easy to use spray tan foot protectors. Unlike towels or other methods, SunFX Sticky Feet® prevent any chance of dirty
Give your nails that true Summer holiday feeling with Bio Sculpture’s newest Beach Holiday Collection nail colours. Bold, bright and lots of fun, they’re the perfect accessory to the summer holiday season. Consisting of four of the most delicious summer colours, a mix of citrus and neon, they’re sure to
stained feet and any chance of foot disease. Simple and effective and 100% recyclable. Contact SunFX Tel: 1300 132 005. www.sunfx.com.au
Naked Tan 2 in 1 Mousse. Winner of this years Best tanning mousse (beauty heaven GlossCars) 2 in 1 mousse, hydrates and moisturisers the skin whilst achieving a deep tan that lasts for 10days. Light and velverty to apply and only requires one coat to achieve a long lasting natural looking tan this summer! RRP $44.95. Tel: 1300 365 683 www.nakedtan.com.au
get you into the holiday spirit. Bio Sculpture’s Beach Holiday Collection will undoubtedly add a zesty punch, keeping hands and feet alive, refreshed and simmering in the hot summer sun. For more information call 1300 BIO GEL 246 435 or visit www.biosculpture.com.au
REJUVENATE 15 – Assists with skin regeneration and renewal. Rejuvenate 15 is a hydrating serum designed to regenerate and assist the repair of devitalized, dehydrated skin. It’s packed full 15 power actives, vitamins & minerals to provide maximum antioxidant protection. For dehydrated sun damaged and ageing skin rrp$45-00 For stockist contact 02 9460 7559. www.skinstitut.com
The Australian Beauty Therapist Magazine
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Directory
Contact Details AUSTRALIAN PROFESSIONAL FINGERNAIL ASSOCIATION www.apfa.net.au
DEPILEVE (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au
JESSICA COSMETICS Masters Beauty International Mob: 0407 974 380 www.jessicacosmetics.com.au
ANESI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au
ENVIRON www.environ.co.za
LIZ SEE GET THREADED NOW 0413 004 127 www.getthreadednow.com
BIO SCULPTURE 1 300 biogel www.biosculpture.com.au CIDESCO INTERNATIONAL www.cidesco.com COSMECOLOGY John Prichard International 1 300 300 954 www.cosmecology.com DERMALOGICA AUSTRALIA 1 800 659 118 www.dermalogica.com.au
FLEMING INSTITUTE 03 9553 2461 www.fleminginstitute.com.au GELISH (Hand and Nail Harmony Australia) 07 5564 0222 www.nailharmony.com.au
LOUISE MUCHA 0410 536 216 NAKED TAN 1 300 365 683 www.nakedtan.com.au
GERNETIC INTERNATIONAL 02 9452 6230 www.gernetic.com.au
NADIA’S SKIN THERAPY 02 9822 5868
GRAZINA FECHNER Front and Centre Training Solutions www.frontandcentre.com.au
OPI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au
Innovative Medical Technologies 1800 888 983 www.innovative.com.au
OMVEDA 1 300 662 383 www.omveda.com.au
PHILLIP FERNANDEZ BUSINESS WIZARD CONSULTANTS 0402 213 813 www.businesswizards.com.au REED EXHIBITIONS AUSTRALIA PTY LTD 02 9422 2500 www.reedexhibitions.com.au SALONS GROUP 1 800 655 814 www.salonsgroup.com SKINSTITUT 02 9460 7559 www.skinstitut.com SUN FX 1300 132 005 www.sunfx.com.au TRISH ROCK www.nailsalonsuccesscoach.com