Beauty
The Australian
Therapist
the voice of the industry Volume 2
www.aabth.com.au
Winter 2013
I do.
GernĂŠtic: committed to lasting client relationships. (02) 9452 6230 gernetic@vitalplus.com.au www.gernetic.com.au
COLOUR AT THE SPEED OF LIGHT 60+ ICONIC OPI SHADES • SHINE-INTENSE LASTS FOR WEEKS • CURES IN 30 SECONDS
Change your business game with GelColor by OPI! • Give your salon menu a makeover with GelColor by OPI. • Discover easy nail art (for add-ons), including trendy graphics, animal prints and floral designs. • Learn how to power book for profits!
Delivering iconic OPI colour that lasts for weeks, GelColor is sure to become your salon’s hottest moneymaking service! Master lightning speed services and design techniques in this full day workshop featuring the gel artistry of Vu Nguyen. Leave with a new business plan for maximizing profits by Joey Brown.
SEMINAR DETAILS SYDNEY Tue 27th August 10:00am - 4:00pm Novotel Rockford Darling Harbour 17 Little Pier Street Sydney NSW 2000
BRISBANE Wed 28th August 10:00am - 4:00pm Novotel 200 Creek St Brisbane QLD 4000
TOWNSVILLE Thur 29th August 10:00am - 4:00pm Mercure Woolcock St Townsville QLD 4812
MELBOURNE Mon 2nd September 10:00am - 4:00pm Mercure Treasury Gardens 13 Spring St Melbourne Vic 3000
ADELAIDE Tue 3nd September 9:00am - 3:00pm Mercure Grosvenor Hotel 125 North Terrace Adelaide SA 5000
PERTH Wed 4th September 10:00am - 4:00pm Ibis Styles 15 Robinson Ave Northbridge Perth WA 6003
Spaces limited register now on 1800 358 999 or 02 9486 3211 email info@intbeauty.com.au
.
MODEL IS WEARING GELCOLOR BY OPI POLKA COM GLIttER COAt OVER OPI...EURSO EURO GelColor available from oPi Distributors NatioNwiDe Ph: 1800 358 999 email: iNfo@iNtbeauty.Com.au www.iNtbeauty.Com.au ©2013 oPi ProDuCts iNC
www.aabth.com.au
p04
Welcome to the Winter 2013 Issue
W
elcome to the Winter edition of the Australian Beauty Therapist magazine. I am continually asked “What can the AABTh do for me? Why should I become a member? Why should I renew my membership?” Here in the office I am constantly taking calls from your potential customers looking for a great salon, a salon with knowledge and experience, a salon with a qualified therapist who is practicing with the highest hygiene laws and is a member of a Professional Association. These customers want value for money of course, but more importantly they want professional, qualified service and they do not want to appear on TV reporting on another beauty treatment gone horribly wrong. Every other month we see the footage on the local evening current affairs programs regarding nail bars. We know these nail bars are our competition and we cannot compete with the low pricing of their manicures and
pedicures. However as I speak to these potential customers, I am continually reminding them that you get what you pay for and there is no price on quality, service and safe practice. Just recently I found a nail salon in the local Westfield Shopping Centre supplying their clients, for an extra cost, their OWN nail equipment which the salon keeps on site, thus cutting down the need for an Autoclave. In New South Wales it is now illegal not to have an Autoclave. If you have any stories good or bad that you would like to share with our readers please send them to me info@aabth.com.au Stay warm during the winter season and I look forward to catching up with you all in the next issue, spring – which we will publish just prior to the Sydney Beauty Expo in August.
Publishers: Advanced Association of Beauty Therapists CIDESCO SECTION AUSTRALIA PO Box 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761
Editorial Enquiries: The Australian Beauty Therapist Magazine PO BOX 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761 info@aabth.com.au
Front Cover: HIGH TECH LASER 1300 309 233 www.highteclaser.com.au
Advertising Enquiries: Sue Hannell Tel: 0412 742 094 or 02 9439 5054 Email: sue.hannell@aabth.com.au
See you all next issue, Coleen.
Printing: PLT Print Solutions Tel: 02 9975 2817 Design: Out of White Design Pty Ltd Tel: 02 9924 3319 Email: info@oow.com.au For membership, subscriptions and contact listings: Contact Coleen Shaw at the AABTh head office on Tel: 02 9439 5054 Email: info@aabth.com.au
© The Advanced Association of Beauty Therapists. CIDESCO SECTION AUSTRALIA. All rights reserved. No part of this publication may be reproduced whatsoever without written permission from the publisher. Advertising is accepted for publication on the strict understanding that material does not contravene any law or regulation and complete responsibility remains with the advertiser. Advertisers completely indemnify the publisher, its directors, employees and agents against any claims, cost penalties, suits, expenses, judgements, damages and any other liability, whether caused by or arising whatsoever. The publisher accepts no responsibility for late delivery of publication for whatever reason. In the case of a dispute the publisher’s decision is final and binding to all parties. The views expressed in this publication do not necessarily represent the opinion of the AABTh. The appearance of any advertisement in this publication does not constitute the AABTh endorsement of any product, service or the like, nor does anything contained in this publication represent an endorsement of any person or company which employs any methods or skills described in this publication.
The Australian Beauty Therapist Magazine
p05
Contents Regulars
Features
p04 Welcome
p08 Detox with Ayurvedic Oils By Yasmin Sadikot
p06 Industry News Share your social events, educational achievements and business developments p32 Business Matters • The Money Is In The List By Trish Rock • IPSN By Karen Banks • Streamlined Salon • Shortcuts By Jo Burgess
p14 Your Recipe for Customer Service Success By Grazina Fechner p18 Professional Profile – High Tech Laser By Dan O’Donnell p20 For All Cosmetic Tattoo Practitioners By Val Glover-Hovan
p41 Essentials New products and ideas for the beauty industry p43 Directory
p08 p14
p13 The Dr Nadia Payot Story By Lee Manfred
p25 Brow Wow By Liz See p26 The Changing Face of Beauty By Fiona Tuck
p26
www.aabth.com.au
p06
Industry News Our members and those in the beauty industry share their social events, educational achievements and business developments.
a letter from tomomi kato My Name Is Tomomi Kato and I was student of the year in 2012 at South Pacific Academy of Beauty Therapy Nadi Fiji. I came from Japan to study Beauty Therapy with no English. I had a job in the Insurance industry for 3 years before going to Fiji. I had little experience on living away from home and found Fiji and very different world from the hustle on a big city like Toyko. I enrolled in the college in 2012 as I said not speaking English which was very hard for me but with the help of my teachers and friends that I made during my time there I learned to speak and write English. The learnt confidence, grooming and how to be a good therapist and work well with my clients. In Fiji the Spa industry is very big on all islands and main hotels and I got some experience working at Senikai Spas Fiji, the main treatment being body massage some of my fellow students were very good in this and are known for their massage. When I was in
class I had translator to begin with and then I had to work on my own and I memorize English for my exams and sometimes I cried it was very hard for me. I graduated in December 2012 and was examined by AABTh and received special merit award for most outstanding student which I am very proud it was a very big surprise for me and my college. I now work in Japanese style Spa in Melbourne which is in Hotel. I have many jobs from working on clients serving them lunch, cleaning rooms etc. It was quite interesting to me Spa therapists do everything and the boss expects everything to be perfect punctuality and quick and I find this challenging. I thank my school for helping me make my dream come true. I love my job, Tomomi Kato. Above left: Tomomi Kato and Debra Sadranu, Senikai Spas Fiji.
The Australian Beauty Therapist Magazine
p07
Contact us Send your photos and information to Industry News email info@aabth.com.au
well deserved award Val Glover-Hovan has specialised and is internationally recognized for her expertise in Cosmetic Tattoo treatments at her well known clinic in Brookvale (ex Manly). Her Academy Training in the art is sought after by people wanting to learn the art. She is renowned worldwide for her work and is the first recipient to be inducted into the 2012 Australian Beauty Industry Awards Hall of Fame and in 2013 was presented by the SPCP Industry Leader Award. The award was “proudly presented to Val Glover-Hovan CPCP who exemplifies the true spirit of membership, fellowship and generosity in the permanent cosmetics industry 2013.� Above: Val and Penny. Right: Industry Leader Award.
www.aabth.com.au
p08
The Australian Beauty Therapist Magazine
p09
with Ayurvedic Oils Oils (both herbal and base) have been relied upon for thousands of years, forming a fundamental part of Ayurveda.
O
il is traditionally used in Ayurvedic healing in a variety of ways including raw consumption, cooking, massage, bathing, gargling, basti (colon nourishment) and nasya(nasal passage nourishment). Two basic categories of Ayurvedic oil are: • Base – Pure, whole, organic oil from a natural source (such as sesame, almond, coconut or sunflower) • Herbal – A base oil infused with specific Ayurvedic herbs (these combine the nourishing and soothing qualities of the oil with the healing properties of the herbs). Ayurvedic oils can be calming, soothing, moistening and lubricating. Furthermore, the word for oil in Sanskrit – sneha – is also a word for love, and therefore holds a special place in this time-honoured tradition. Ayurvedic oil transmits healing qualities deep into the tissues of the body. The exercise and purpose of Ayurvedic treatment is to help us remove the excess Doshas and toxins accumulated over the years due to incompatible and incorrect life-style. There are a number of treatments for varying health problems and outlined below are a few. Kabalam – commonly known as oil pulling This therapy requires the retention, movement and gargling of medicated oil or decoction in the mouth. This process is highly beneficial for ear, nose and throat disorders, improves the voice and in addition brings a glow to the face. Oil Pulling is an ancient (and inexpensive) Ayurvedic practice that has the potential to help with many health issues. It involves holding a small amount of sunflower oil, coconut or sesame oil in the mouth for about 20 minutes chiefly for the purpose of detoxification, and also for the positive effect it can have on dental or oral infections and sinus issues. Oil Pulling can also help with other common conditions centered in the head area such as
allergies, colds and coughs, dental concerns, gum diseases, infections in the mouth, ear, nose, throat or eyes and pains such as headaches, migraines, tooth, neck or back pain, allergic sneezing, lip cracking for example. Procedure for Oil Pulling First thing in the morning, before brushing the teeth, eating or drinking, take 1 TBSP of organic sesame, sunflower or coconut oil. Place oil in the mouth, tilt the chin up and slowly swish, suck and chomp and pull the oil through the teeth. This should be done for at least 10 minutes (although 15 – 20 minutes is better. The purpose is for the oil to thin and white when it is finally spat out. If the oil is still yellow more swishing time is required. For a faster, detox oil pulling can be done at least twice more during the day. However it should be done on an empty stomach. After Oil Pulling rinse the mouth well and follow by drinking 2 – 3 glasses of warm to hot water. • DO NOT SWALLOW THE OIL as it now contains parasites and bacteria! • DO NOT USE TOASTED SESAME OIL • DO NOT GARGLE IN THE THROAT, THE OIL IS MEANT TO BE SWISHED IN THE MOUTH ONLY. • DO IT SLOWLY. Nasya A therapeutic treatment for the nose, throat, sinuses and head. The herbal extracts/herbal oil in exact dose is measured and inhaled through the nostrils. After this process, the area around the nose, chest, palms and foot are massaged vigorously. This Ayurvedic therapy can provide a highly effective remedy for congestion, allergies, sinusitis, headaches, migraine, rhinitis and other nasal infections. The aim is to cleanse, purify and strengthen nasal passages. There are specific Nasya oils depending on the condition. Karna Purana Karana Purana is the process in which warm, herbalised oil is gently and slowly poured into the ears. This lubricates the delicate filaments of the ear canal which helps to remove impurities and aid in sharpening the hearing.
The treatment begins with an ear and partial head massage. The ear is then gently filled with 3-10 drops of warm herbalised oil. It is also beneficial in loss of body balance, earaches, ear infections and headaches. It can also stimulate sense organs and calm the mind. In addition it is helpful in relieving stiffness in the jaw and neck. Face Massage – Mukha Abhyanga Using Ayurvedic techniques and special medicated oil, this concentrated specialised massage relieves stress and improves the texture and tone of the complexion. Specifically prepared Ayurvedic herbs, poultices and oils are used to gently cleanse, exfoliate and moisturise face and neck. Facial Massage can help preserve elasticity of skin layers through deep nourishment, relieving facial tension by stimulating marma points on the face for an incredible glow. It can also be extended to the neck and shoulder. Shirodhara The word Shirodhara breaks down into two ideas: “shiro,” meaning head, and “dhara,” which means flow. Together they form a concept that aims to bring physical and emotional balance by rejuvenating the spirit and preserving health. This is achieved through a relaxing technique in which warmed oil is poured over a client’s forehead, followed by head and shoulder massage and a warming body wrap to seal in moisture. Shirodhara rejuvenates and revitalizes the body and mind. It relieves stress and related problems, slows the ageing process, improves memory and is known to have a curative effect for paralysis, insomnia, depression, anxiety, hypertension and other neurological malfunctions. It should be noted that best results are achieved by using herbalised oils rather than base oils. It bestows better vision, better hearing, clears nasal problems and calms the body and mind. Shirodhara ultimately strengthens the physical constitution of the individual.
www.aabth.com.au
p10
The exercise and purpose of Ayurvedic treatment is to help us remove the excess Doshas and toxins accumulated over the years due to incompatible and incorrect life-style. increasing softness and lustre, soothe and invigorate and, can help remove facial lines.
Shiro-Abhyanga - Ayurvedic head massage Ayurvedic head massage focuses on the shoulders, neck, face and head. These are the areas most vulnerable to stress and tension. The scalp massage induces a state of tranquillity and promotes high levels of alertness and concentration. During the Ayurvedic Head Massage, Ayurvedic oil is kept for a suitable period on the head of an individual. This is called Moordhataila or oiling of the head. Specific herbalised oils are necessary for alleviating various scalp problems. The practice can have a profound effect on destressing the entire body, increases the flow of cerebro-spinal fluids, thus strengthening the nervous system. It is also helpful in dispersing toxins from tense and knotted muscles, improve blood circulation in previously congested muscles and oxygenating the brain. It is also helpful against eyestrain, tinnitus, jaw ache and sinusitis. It stimulates lymphatic drainage and aids in a restful sleep. The massage also nourishes the hair roots and can prevent excessive hair loss. For both men and women, old and young, a head (scalp) massage is extremely relaxing and is practised on a regular basis by most Indian families. It can help the hair grow luxuriantly,
Abhyanga – Body Massage “The body of one who uses oil massage regularly does not become affected much even if subjected to accidental injuries, or strenuous work. By using oil massage daily, a person is endowed with pleasant touch, trimmed body parts and becomes strong, charming and least affected by old age.” CharakaSamhita Vol.1, V: 88-89 Abhyanga is the anointing of the body with oil. Always medicated and usually warm, the oil is massaged into the entire body before bathing. For thousands of years people have used Abhyanga to maintain health, benefit their sleep patterns and increase longevity. It has also been used as a medicine for certain disorders. Abhyanga can be incorporated into a routine appropriate for almost anyone. In Ayurveda, it is believed that there are seven layers of tissue in the body (called dhatus). Each successive layer is more concentrated and life-giving. For sneha to reach the deepest layer, it is believed that it must be massaged into the body for 800 matras, roughly five minutes. To give this kind of attention to your entire body, you may need about fifteen-minutes. Considering the benefits that have been gained by people for thousands of years, fifteen-minutes per day is a minimal amount of time. Overall applying oil to the body nourishes the skin, strengthens the body’s tolerance, helps decrease the effects of ageing while imparting firmness to the limbs, tones the body’s tissues (dhatus) and stimulates the internal organs including circulation.
By Yasmin Sadikot, founder of OmVeda International Pty Ltd and the pioneer of traditional Ayurvedic Beauty products and treatments in Australia. A qualified homeopath, Yasmin has studied Ayurvedicherbology and treatments over the last 25 years, working with Ayurvedic cosmeticians and doctors. Her passion for traditional rituals led her on a journey to the creation of OmVeda in 1997. Yasmin created the platform for education and training in Ayurvedic Beauty and Treatments. Her homeopathic work helped seed Yasmin’s journey, her commonly used phrase “if you cannot eat it, do not put on your skin” was the launching pad for OmVeda, giving people an understanding that the range is herbal and that the herbs used in the products have the same efficacy as that prescribed internally. Yasmin is passionate about supporting traditional methods and rituals which provide a continuity to the people who have inherited these values through generations. Without support these industries would disappear in modern methods which are less time consuming. OmVeda has a comprehensive range of herbalised oils and conducts regular training programmes. For more information please contact OmVeda on 1 300 662 383, email info@omveda.com.au or visit www.omveda.com.au
NO OTHER TAN LOOKS AS NATURAL
The world of sunless tanning has forever changed thanks to SunFX Rapid Gold. Now one solution can do it all. MADE FROM COCONUT EXTRACT, Rapid Gold produces a stunning, rich looking tan that starts developing in as little as 1 hour. Want a darker looking tan? Then simply leave the solution on for longer. After 2 hours Rapid Gold will give you a beautiful, deeper shade of tan that looks so natural nobody will believe it was a spray tan. With natural hydrating properties Rapid Gold feels simply gorgeous on the skin with the added benefit of giving long lasting results. Gone are the days of needing to carry a dozen different tanning solutions. SunFX Rapid Gold produces the ultimate tan in ultra fast time, every time. Clients simply love Rapid Gold – the fact that it so quickly produces a gorgeous, rich natural tan. So contact us today and find out how you can offer your clients the ultimate tanning solution. SunFX Rapid Gold – the tanning industry will never be the same again.
CALL 1300 132 005 www.sunfx.com.au
I should be usi a Pure Cosmec ng eutical on my Skin
...not one with chemicals A PURE COSMECEUTICAL Like food, your skin care should be safe and free of toxins. Your skin absorbs impurities quickly. Emulsifiers, preservatives, formaldehydes and synthetic fragrances cause sensitivity and irritation, creating an inflammatory response that can accelerate skin aging. Luzern expertly targets conditions associated with aging skin such as wrinkles, hyperpigmentation and loss of elasticity using “Swiss gold standard certified organic� extracts
zero
Parabens Phthalates Sulphates TEA and DEA Propylene Glycols Alcohols Formaldehydes Synthetic Colours Mineral Oils Synthetic Fragrances
containing ultra high levels of antioxidants and polyphenols. Transform your skin with pure processing, state of the art formula and an average of 4 to 6 times more bio active ingredients than other brands.
Enquiries1300 367 969 or 02 98741166
www.luzernlabs.com
The Australian Beauty Therapist Magazine
p13
The Dr. Nadia Payot story Beauty pioneer, inventor of the modern day facial and the cleanse, tone and treat philsophy.
N
adia Payot (nee Gregoria) was born into a prosperous Russian family in Odessa in 1887. Growing up she developed a desire to help women and felt she could best do this by becoming a doctor. At this time, women were not allowed to study medicine in Russia so she enrolled at Lausanne University, Switzerland. Nadia graduated in 1912 with three degrees – Doctor of Medicine, Dermatology and Biochemistry. The same year she married Edmund Payot, a Swiss Engineer. The young couple were posted to South America where Edmund worked on building railroads. It’s here that Nadia started her humanitarian work by looking after the sick in the local villages and treating burns caused by cooking pots. In fact, it’s during this time that she invented her iconic Crème no 2! In 1918, her husband was transferred to New York where her real interest in skin care developed. She visited both the newly established, Helena Rubenstein and Elizabeth Arden ‘Beauty Institutes’. She met both women and established a lifetime friendship with Elizabeth Arden. In fact she taught Dermatology to Arden. Whilst in New York she met Russian Ballerina, Anna Pavlova. Pavlova was 38 and Nadia observed she had the body of a teenager, due to constant exercise, yet her face was prematurely aged. Armed with her medical knowledge, Payot
realised that if daily exercise of body muscles could preserve youthfulness, why shouldn’t the same be true of facial muscles. This observation formed the basis of Dr Payot’s ‘exercises for the face and throat’ and the modern day facial! In 1920 she returned to Paris with a unique vision. With her degrees in Biochemistry and Dermatology she developed a collection of treatment products combined with a unique method of application for her products: CLEANSE, TONE AND TREAT. This revolutionised the Beauty Industry who, up until this time, went hardly beyond – soap and water. With the growing demand for her treatments and products, Dr Payot opened her first Payot Beauty Institute in 1927. In 1937 she established her world famous institute on Rue de Castiglione, in a beautiful home, once the residence of one of Napoleon’s mistresses! (The Institute still has a ‘secret’ tunnel that went under the Seine to the Louvre – Napoleon’s home!) During World War 11, the Institute continued, however, Madame Payot was not at the helm. She was Jewish so could not live openly in Nazi occupied Paris. Instead she chose to work for the Underground as a Doctor,she often used her Crème no 2 – for wound and burn healing. After the war she continued her work at the Institute. It’s here that Payot developed the concept of treating SKIN CONDITIONS not skin
types. For example, a skin condition could be oily – but without blemishes, or oily with acne. So she developed products for the skin types within each condition. Payot died in 1967 but her legacy – simply called the Payot Spirit – continues: “for a long time, I took care of my body until one day I understood that I should look after my soul.” Today, Payot Paris has a team of 60 scientists working in the Payot Laboratories and products are sold worldwide. All products are non-comedogenic and hypoallergic, with no biological active ingredients. Qantas and Payot Paris - And, after a world-wide search for the best in prestige skincare, Qantas partnered in 2007 with Payot Paris to establish the Payot Spas in the First Class lounges at both the Sydney and Melbourne International Terminals. Last financial year, Qantas reports 20,000 people visited the two spas for treatments. Payot is only available at leading beauty/spa salons. The Brand believes every product should be ‘prescribed’ by a fully qualified beauty therapist. It has over 200 stockists, Australia wide and these stockists are offered training at Payot product and treatment workshops. For further information call 1300 367 969 or contact Lee Manfred on (02) 8323 5777, or email lee@lmpr.com.au
www.aabth.com.au
p14
Your recipe for customer service success
No longer is it ok to serve up a medium rare attitude or an attitude that’s burnt, hard to the bone or one your customers can’t cut through. No restaurant succeeds without a great chef and the same applies to your business.
The Australian Beauty Therapist Magazine
p15
Before any day begins and before you see your first customer you must pre heat your soul to 250 degrees
W
hile your soul is warming up to the perfect temperature and before you open the oven door for your customers you need to check in with your attitude. Your attitude may need some mashing, some bashing, some whisking and some beating. Raise it with some baking powder, add sweetener to it, and then serve it up with considerable effort… finally add a sprinkle of sugar with chilled strawberries on top…and there you have it …”your attitude for Customer Service success” No longer is it ok to serve up a medium rare attitude or an attitude that’s burnt, hard to the bone or one your customers can’t cut through. No restaurant succeeds without a great chef and the same applies to your business. Your staff and team need to be trained and be given the steps of your customer service recipe. Like all recipes it needs to be followed exactly to make the perfect dish. The steps are non negotiable. Paying attention to detail is what will make your recipe a success or not. So here are the ingredients but before we start remember the key to every recipe; never run out of smiles in your pantry, your smile is the base of every recipe and must be added every time. Step 1: The warmest of welcomes – Have your customers at HELLO. 1. First impressions and professional appearances 2. Have a friendly and cheerful disposition 3. Acknowledging your customers that you can’t assist immediately 4. Have an appropriate approaches for: a. The decided customer b. The undecided customer c. The browsing customer Step 2: Really understand your Customers Situation 1. Open and closed questions (successful customer conversions have 25% more open ended questions). 2. Ask the right questions to the right customer 3. Listening – Are you listening or just waiting your turn to speak? 4. Observe your customers (what are the clues they are giving you to help you engage) Step 3: Utilise your knowledge 1. Establish trust and value 2. Create excitement and desire 3. Involve your customer 4. Offer alternatives and listen to any objections they have. Always respond to their concerns.
Step 4: How to say Goodbye! 1. Recognising buying signals – Language, tone and all the non verbal signs 2. Reassure your customer to gain trust 3. Create your customers experience so they want to come back again and again. Mix the above together with 5kgs of fun and add their names as the final step in the process. These ingredients will enhance flavor and make your customer’s feel like they are the centre of your universe. When people go to a restaurant they want more than just food, they want an experience. When customers come to you they want more than just a good product they want help, a solution and someone they trust. Our recipe needs to Tempt and Conquer our customers. We need to step out of our comfort zone and present or specials with passion, energy and heart. It’s all about making every second of your discussion in front of your customers count. We don’t undercook our meals so don’t undercook your customer interactions. Like menus, your customers have lots of choices and opportunities to buy and experience the competition. Think of the choices we make in a day: • Get up or press snooze? • Vanilla or Chocolate ice cream? • Jeans or Tracky dacks? • Answer the phone or don’t? What do we do with that choice? Depending on how we offer our menu choices will depend on what choice our customers make. Ask yourself these questions every time you deliver your menu: • What can you give your customers that they cannot get elsewhere? • What can you do to follow-up and thank people even when they don’t buy? • What can you give a customer that is totally unexpected? As you deliver your menu think about the importance of: • Treating each of your customers as an individual • Being helpful • Being Efficient • Really understanding what your customer is looking for • Having excellent product knowledge • Doing extra (add the chocolate swirls on top) • Doing more than the basics – wrap the gift • Make your customers day ... every day
As your customers leave, you want them to have experienced: • You smiling • You using their name • You listened to what they needed • Knowing where to find what they were looking for • Understanding how to use the product • You offering suggestions for what they needed • You not wasting their time • Finding help quickly • The environment being exceptionally clean • All staff looking very neat and professional • Feeling cared about • Being understood • Feeling as though you helped them As the cook we sometimes substitute ingredients to make it taste better by adding a little more spice, sweetness and love. For this part of your recipe we should consider swapping Confrontational Language with Cooperative language: Confrontational Cooperative
I Can’t I don’t think I can We Never We don’t usually
That’s impossible That does not happen often
You must Have you thought
Don’t It may be better for you
You’re wrong Is it possible that
You have a problem I would like to help you with your problem And here’s one last cooking tip; Remember that every interaction should be tailored to suit your customers as are your ingredients to suit your guests. Follow this recipe and your place will be known for all the signature dishes you have to offer and your customers will want to keep coming back for the amazing service they don’t get anywhere else. Now with all recipes we have to also consider special dietary requirements and substitute some ingredients with other ingredients. By Grazina Fechner, Communications Specialist and Director of ‘Front and Centre Training Solutions’ www.frontandcentre.com.au
www.aabth.com.au
p16
Advertising Feature
Salon Melbourne 2013 delivers another show stopping show Salon Melbourne 2013 delivered another spectacular Expo, welcoming over 8000 guests from the hair and beauty world through its doors over April 14 & 15.
F
rom industry professionals, salon owners and students, the two-day Expo provided access to the most in demand brands, newest product launches and latest trends. While the main stage and seminar rooms allowed access to some of the industry’s top talent. Showcasing more than 1,000 products from over 200 brands, 100 models in more than 20 shows and 14 education sessions from 22 educators over two days at the Melbourne Convention and Exhibition Centre – this year’s Expo delivered non-stop action.
Interview with Salon Melbourne Event Director – Julia Erben What was new for Salon Melbourne in 2013? Firstly, we changed the dates of the event to be on Sunday and Monday, to allow whole salon teams to be able to attend the show. We also extended the education offering to include Business Education and sessions on Age-Management, to help salon owners gain a valuable insight into these areas. AgeManagement is a particular growth area for the industry and will again be a feature of next year’s show. The brow and braiding bar directly referenced the current trends – brown especially have proven to be very relevant, with Jazz Pampling’s seminars both sell-outs and her Main Stage appearances proving very popular. Another new area this year was the LaunchPad Stage, where young artists get their time to showcase their skills in short, sharp demonstrations. This isn’t something new for the hair world, but new for the world of beauty and important to help these budding artists looking to build their profile in the industry. We also introduced a show party for the first time of the event, which was great for people to be able to unwind and celebrate together. We also had celebrities on stage in the form of Amanda Grafanakis – who performed both at the show party and on the Main Stage in Rhiane Schroder’s demonstration on Monday. And last but not least, we introduced a hair education partner, which we have never had before. Pivot Point joined our beauty partner, Elly Lucas, to offer educational workshops at the event and on their stand. Why did you incorporate more educational workshops and open discussion panels this year?
Because we felt that the demand was there for an independent offering of knowledge that is not driven by suppliers. The panel discussions are formatted to reflect that we are the source for non-biased information. Visitors expect to see a range of ideas and knowledge in the one place and panels take up the opinions of several people - especially in anti-ageing where there is so much conflicting information. We also wanted to showcase that Victoria has an enormous amount of successful entrepreneurs, who were especially supportive in sharing their experience. How did you decide which speakers and educators to have or did they find you? We go out and source speakers and educators by researching who the top voices in their fields of expertise are. We also ask people within the industry to recommend who the most relevant sources of information are – often they will be those who have taught or influenced the industry in some way. Sometimes these people are quite surprised that we are asking them, but they are often the most credible because they are so highly regarded by their peers. What were the highlights? Having Amanda Grafanakis perform at the party and also on stage on Monday was definitely a highlight. We have so much talent here and to see the whole package presented – from the transformation in hair and beauty, then to hear her perform was a goose-bump inspiring experience. The Launch Pad Stage was also a great highlight. We’ve had such amazing gratitude from the people involved in it for creating that experience for them. Also, the fact that we sold a record amount of education tickets this year shows that we are providing the industry with what they want. I’m always proud to see the passion in the industry – no matter how skilled they are, they’re always looking to grow their skills and find new inspiration. Why was it on a Sunday and Monday rather than Saturday and Sunday this year? We changed the dates based on feedback that Saturday is the busiest day in the salon, so we wanted whole teams able to attend. For an owner to be able to bring their whole team is very important. With the scope of education sessions this year, an owner could have had a one-stop-shop usage of the event - younger
workers would have been able to upskill, while the owners would have been able to attend business workshops and the whole team could have been able to source products. Are there any new areas for 2013? The new areas were the LaunchPad Stage and brow and braiding bar. What did you most enjoy? The party was great. There is always a lot of business going on in the day –especially true on Sunday, which was incredibly busy. So the Sunday night party created a place for everyone to be able to unwind together and this was really great to see. I think that everyone really appreciates the opportunity. For us, it was also great for the Reed team to get to unwind with the guests, which isn’t something that we always get to do. How can Salon Melbourne help those working in the hair and beauty industry? Salon Melbourne really is a one stop shop for hair, beauty and spa professionals. They can come to the event, held on their home-turf, and see advancements in the industry, learn from some of the country’s best educators and get together with their peers. What does Salon Melbourne mean to Victoria? Every year we feel more strongly exactly how much the industry wants something specific for them in Victoria. The support of the artists, speakers, exhibitors and all those people who spend their free days with us they really value the opportunity to have it on their home turf, that we’re bringing the best of the industry to them in Melbourne. Most of us have experienced the invigoration that comes from celebrating your community and there is nothing like a live event to bring a community together. You always get so much more out of it than you expected, because of the interaction with other people just like you. We understand that not everyone can travel interstate to see the show and we understand the role that plays in their professional lives. We are honoured that they embrace the passion for their industry. SALON MELBOURNE April 14 & 15, Melbourne Convention and Exhibition Centre. www.salonmelbourne.com.au
The Australian Beauty Therapist Magazine
p17
Sydney International Spa & Beauty Expo reinventing for 2013 Be inspired by the dynamic world of beauty, rejuvenation and wellbeing as the Sydney International Spa & Beauty Expo gets underway for 2013.
A
s Australia’s largest spa and beauty event, the show brings together the latest offering of products and services from across the industry. Taking place on Sunday August 25 and Monday August 26, 2013, the Expo will not only offer an array of added features but will be easier than ever for spa and salon staff to fit into their schedules. “With an instalment of fresh features, educational content and new exhibitor areas, this year’s show is the ultimate one-stop-shop for any spa and beauty professional looking to take their business, or career, to the next level,” says Event Director Julia Erben. From aspiring make-up artists after industry skills to experienced beauty therapists interested in discovering the latest industry trends, the 2013 Sydney International Spa & Beauty Expo has something on offer for everyone. EDUCATION AND CREATIVE WORKSHOPS With over 20 creative and educational workshops on offer, this two-day Expo will again provide access to a range of leading industry and business experts. Back after popular demand are make-up and brow shaping specialists, Rae Morris and Jazz Pampling, who will impart their respective expertise in two must-see sessions. In addition to a number of new sessions, 2013 will also welcome an Age Management seminar series that will take attendees through the ins and outs of skincare and technology treatments. Whether it’s an update on industry skills or business acumen, this year’s line-up will have plenty on offer for any beauty professional looking to take their career to the next level. ON THE FLOOR AND MAIN STAGE ACTION This year’s Expo floor will bring together more than 250 brands and visitors can anticipate seeing leading industry names like Napoleon back on the Expo floor along with an array of coveted brands including BioLine Jato, Youngblood, OPI, Bodyography, High Tech Laser and many more. Back by popular demand, is last year’s Medi Spa area, along with the Wellness, New Business and Pamper Zones. An added feature for 2013 is the introduction of a Meet the Experts pavilion –
giving visitors unique access to experts within the fields of marketing, software, social media and business consulting. For the latest in trends and techniques, the Main Stage will provide non-stop inspiration with live demonstrations, fashion and nail shows to make the two-day Expo a showstopping experience to remember. EVENTS After its inception last year, the Business Leaders’ Summit is taking place again in 2013. This year’s theme will be Bigger than Beauty, and will provide an invaluable opportunity for any business owner looking to elevate their business performance. GALA CELEBRATIONS To bring a party to the mix, 2013 will see the launch of a Beauty Gala Night on the evening of the Sunday. Honouring outstanding skill and contribution to the industry, the night will be marked by a dazzling affair of champagne and style. AWARDS The Sydney International Spa & Beauty Expo would not be complete without the prestigious
Face2Face Makeup and ManiFest Nail Awards, which are returning for another great year. The Face2Face Makeup Awards showcase the very best of Australian make-up talent, with entrants competing to win a mentorship with the Green Bush Project and a day to learn from sought-after makeup artist to the stars, Rae Morris. For the industry’s manicurists, the ManiFest Nail Awards reward the highest standard of talent in nail craft. This year sees the introduction of a new ‘Street Cred’ category, which will prize wearable but fashion-forward nail trends. The Sydney International Spa & Beauty Expo provides beauty and spa professionals with an unparalleled opportunity for growth. Whether it’s education, new launches or networking, this year’s event will have something for everyone. So save the date, with registrations opening in June, you won’t want to miss out! Sydney International Spa & Beauty Expo Sunday 25 & Monday 26 August, 2013 Sydney Convention & Exhibition Centre, Darling Harbour. www.internationalbeautyexpo.com.au
www.aabth.com.au
p18
Professional Profile
Quality equipment
assisting salons to succeed
Demand for quality equipment remains high in the industry but identifying the best systems out of the array of equipment available can be difficult for buyers.
H
igh Tech Laser is one supplier that continues to grow by delivering quality equipment and advice to clinics with its range of highly-regarded brands from the best manufacturers in the Europe and the USA. High Tech Laser is a familiar name in the industry with its stable of brands that includes Energist, iPulse, Deka Laser, HydraFacial, and a host of other internationally-recognisable brands including CoolSculpting and Ulthera. The company operates across a variety of aesthetic and medical markets and has a dedicated and knowledgeable team with many years experience. High Tech Laser’s Matt Moncrieff discussed the company’s stable of products and what set High Tech Laser apart. “Our aim is to provide our clients with high quality products from internationally recognised manufacturers. To maintain these high quality standards we source our systems from Europe and the USA. This way we know the systems are well tested, made with quality components and they will reliably produce the results that they claim,” he said. Commenting on the successful use of technology in salons Matt said, “Salons that have consistently invested in equipment that deliver high quality results are the ones that are thriving. They use it as a point of difference. And if clients see a good result, and they can’t replicate it at home, then they have to return to the salon. This keeps them coming back and reduces the temptation for clients to switch to ‘supermarket brands’. When the clients like the result of the treatment they will find a way to afford that treatment again and will go without other luxuries to do that.” With IPL remaining an important technology to clinics Matt emphasised the importance of selecting a high quality pulsed device when choosing pulsed-light equipment. “A
versatile, good quality IPL continues to be a necessary piece of equipment that allows clinics to earn revenue from a wide range of treatment options. If a clinic chooses a proven device that is capable of consistent long-term performance then that investment in quality can continue to create revenue for their business for many years to come.” “The Energist VPL continues to be a highlyregarded brand in pulsed light. The Energist is a medical-grade system that produces high-quality clinical results while still sitting at a mid-range price that is affordable for most clinics. Energist was one of the pioneers of pulsed-light treatments worldwide so their systems have been refined over the years to the point where they are very reliable and provide consistent results. Because it is European-made it allows salons to promote that as a point-of-difference over salons using lower-quality devices.” Matt also highlighted the importance that comprehensive training and support can play in improving performance and reducing the long-term operating costs. “Because we are a specialist equipment provider with a nationwide support network our machines are reliable and outlast many competing systems from lower quality manufacturers. As well as offering better training and technical support the systems deliver more consistent results they offer excellent value for money over time.” Consumers Continue To Value Quality Treatments Consumers are becoming much more aware of advanced cosmetic procedures, and in line with this, therapists are also exposed to a lot more technical information. Matt said High Tech Laser was continuing to see equipment become an important tool for
salons to build revenue and retain clients in a difficult economic environment. “As well as our laser and IPL equipment we are seeing growth in other innovative technologies. HydraFacial is an example of a technology that is delivering ongoing value for clinics because of the high rates of client retention it achieves. The clients keep coming back because they feel an instant, noticable change in their skin after each treatment and with regular HydraFacial treatments clients see an ongoing improvement in their skin health. The regular client visits ensure clinics see treatment revenue grow and they have additional opportunities for sales associated retail products that provide an enhanced revenue stream.” Advancements In Laser Hair Removal When asked about new products in High Tech Laser’s range Matt said that an exciting new release was the Deka Synchro Replay Excellium. “The new Deka Synchro Replay is a world first for aesthetic laser systems and now features both 20mm Alexandrite and 20mm Nd:YAG spot sizes in the one system and avoid expensive consumables required by some of the competing systems. Combined with the advancement to the 20mm spot sizes the Replay Excellium feautures a 3hz repetition rate in the Alexandrite wavelength which allows operators to deliver even faster treatments.” Matt said the new Synchro Replay Excellium confirms Deka’s status as the most powerful Alexandrite laser available for aesthetic laser treatments. “Deka has been regarded as Europe’s leading manufacturer of laser devices for many years. The new Synchro Replay Excellium outperforms any hair removal laser currently available and it
The Australian Beauty Therapist Magazine
p19
is a demonstration of Deka’s dedication to constantly improving their systems. It has set a new benchmark for Alexandrite and Nd:YAG lasers and confirms Deka’s desire to lead this class of laser worldwide.” Training And Support Important To Success Commenting on what he contributed to High Tech Laser’s ongoing success Matt said, “Training for clients and their staff is a high priority for our company. Ongoing training and after-sales support are an important part of what High Tech Laser offers and we believe this is what sets us apart. One of the significant strengths of our company is we also work in the medical industry, so we have the knowledge and nation-wide infrastructure to deliver the service medical practitioners expect. This means our clients receive a very high level of service and they can have the confidence that we are a solid company that is going to be around to support them for many years to come. “If purchasers don’t know how to utilise the full functions of a device then they won’t get the best return on investment,” Matt explained. “The success of our clients and the numbers of sales we’re now receiving through referrals is a testament that this philosophy is working.” “We have over 400 Energist and iPulse users across Australia which allows us to provide costeffective ongoing training regularly throughout the year. As staff turnover occurs it is extras like this that can save business owners a huge amount of money over time while also making it easy to keep their staff trained at the correct level to deliver high-quality treatments.” To find out more about High Tech Laser call 1300 309 233 or visit www.hightechlaser.com.au
Our aim is to provide our clients with high quality products from internationally recognised manufacturers
www.aabth.com.au
p20
In the cosmetic tattoo industry, client history files provide several purposes, all of which are important and useful and in some instances, critical for efficient operational practices.
The Australian Beauty Therapist Magazine
p21
FOR ALL COSMETIC TATTOO PRACTITIONERS Knowledge is power Interpreting cosmetic tattoo client history forms
C
osmetic Tattoo has come a long way since I pioneered the art in 1985. I remember I launched and spoke about it at one of the AABTh Conferences at the Sydney Hilton Hotel. Many said “Nobody will want it” and “You cannot use the word ‘tattoo’ as it will frighten people off!” Twenty eight years later, it is now a thriving profession, with thousands of people electing to have these ‘confidence building’ procedures. In this article, I would like to address the importance of History Forms, a few of the conditions we should be aware of and how to explain this information to your client. Prior to any cosmetic tattoo treatment, a History Form is required to be completed by the client. It is critical that each and every person, on whom you perform a cosmetic tattoo treatment, must complete a Client History Profile and Informed Consent Form. An informed consent document is the prospective client’s verification and acknowledgement that the risks and permanency and all aspects of the tattooing process are understood. All professionals who offer personal services, must maintain client history files. In the cosmetic tattoo industry, client history files provide several purposes, all of which are important and useful and in some instances, critical for efficient operational practices. Insurance providers require practitioners to pre-screen clients to ensure the person requesting procedures is a good candidate. Just imagine trying to recall the pigment colour used for an eyebrow client several years after the date of the original procedure. Following, are some of the many familiar, frequently used questions asked of a potential client during a consultation. As a provider of
these services that require breaking the skin, a Practitioner will want to feel confident that a person seeking these services, does not have medical conditions or contraindications that would preclude a healthy healing process. Being able to interpret what your client writes is vital. While some questions appear obvious, others may not. What follows is an interpretation of some of the most commonly asked questions. ALLERGIES: An allergy is defined as a physical disorder, developed from a hypersensitivity to substances, which are injected, eaten, inhaled or have contact with the skin. Below are a few products your client may come in contact with in your facility. • Latex Protein is found in latex gloves and can cause immediate hives or a more delayed contact dermatitis. Since you use gloves, your clients will be exposed to this protein. (Nitral or vinyl gloves could be a better alternative). • Metals, expecially Nickel: are compounds that can consist of minerals derived from the earth or man-made metals used in needles. (I must say in my 28 years using needles in Cosmetic Tattooing, I have never had a client with any allery to needles, even though they marked allergy to metals). Question: Are you allergic or sensitive to any metals, for instance, metals used for jewellery? Most pigments contain iron oxide materials, which are metallic salts. If a prospective client answers yes to this question, practitioners have the option of conducting a pigment (skin) test
with the pigment selected for the procedure prior to proceeding. Note: Many people are allergic to nickel. This is not unusual. Tattoo needles contain a small amount of nickel. If a person can wear jewellery made of gold, silver, etc. but reports itching from inexpensive earrings or other jewellery, a yes answer under these circumstances normally indicates a minor reaction to the metal nickel. An option is to advise clients of the nickel content in the needles and tell them if they experience slight itching, it will in all likelihood be as a result of skin contact with the needles used during the procedure, and that it will subside. Question: Do you routinely use Retin A®, glycolic or other exfoliating products? Request that the prospective client indefinitely refrain from using these products on the procedural area. The exception may be a lip treatment product that contains a small amount of alpha hydroxy or other light exfoliation product. The lip colour looks more vibrant when the lips are not chapped and the alpha hydroxy (or other similar agents) helps exfoliate the dry, chapped lip conditions that can veil good colour. Question: Do you have heart conditions? Depending on the condition, it is always wise to be aware of any conditions that could put a prospective client in harm’s way. If a client is aware of the heart condition, in most cases, they are also under a Doctor’s care and take appropriate medications. Clients with Mitral Valve Pro-laps Syndrome (MVP) were frequently required to be pre-medicated with antibiotics prior to an invasive procedure and many still are. Do not advise a client to alter
www.aabth.com.au
p22
prescription medication dosages or frequencies, or refrain from taking any medications prescribed by a Doctor. Clients should contact the prescribing doctor for appropriate medication directives in relation to the condition and the cosmetic tattoo procedure. Some states may require a doctor’s clearance before practitioners provide procedures for clients with medical conditions. Many clients report that they are on blood thinners such as Coumadin®. This is normally a controllable issue for eyebrows and eyeliners, but may prove challenging, at least for the first pass, during a full lip procedure. The blood under these conditions is very thin and the client will bleed more than others who are not on these blood-thinning products. It has proven to be helpful to schedule a client’s procedure right after his or her regularly scheduled bleeding time check. In this way, you will be able to avoid a time where the bleeding time is too prolonged. Some practitioners feel clients on Coumadin are not good candidates for cosmetic tattoo procedures, especially lip procedures. Question: Are you a Diabetic? There are several different types of diabetes. Some types are controlled by diet, some by oral medications, and some require insulin injections. In any event, it is always a good practice for prospective clients to consult with their doctor before going forward with the cosmetic tattoo procedure. In some instances, diabetics may not heal well at all. This is a condition that warrants their doctor’s clearance to proceed safely. A practitioner must be aware of sign of low blood sugar in the event they get clearance from the doctor to work on the diabetic client. Stress can ultimately drop the blood sugar level.
If the prospective client is known to have this problem, it is advisable to ensure she or he eats before the start of the procedure and that she or he informs you of any difficulties during the work. Question: Have you ever had cold sores or fever blisters? If consulting with a prospective client about lip procedures and the person has a history of cold sores, herpes, or fever blisters, it is very important that practitioners advise the prospective client that she or he should see a doctor for advice. Typically, the doctor will prescribe an antiviral medication to be taken as prescribed prior to the procedure and for a designated period of time after the procedure. Proper use of an antiviral medication will assist in the prevention of the development of herpes viral eruptions on the lip tissue. Advise the prospective client that cosmetic tattoo lip procedures will require more than one session and that it would be appropriate to discuss adequate quantities of antiviral medications with her or his doctor for future procedures. Cold sores, Herpes Simplex, is a virus that appears as blisters on the mouth that develop into ulcers. Gums can become red and swollen and the client may even have a fever. The virus lies dormant and exposure to sun, cold, psychological or physical stress may bring an onset. During infection, the virus is contagious. Tattooing can reactivate these herpetic infections and allow spread over the entire tattooed area. Doctors recommend a preventative treatment such as an antiviral drug like Valtrex or Famvir. Proper use of an antiviral drug will assist in the prevention of the development of herpes viral eruptions on the lip tattoo, which, if breakouts occur, loss of colour is possible.
The above information is a few important questions out of approximately 40, you would be asking your client from your history forms. A Resource Manual “Wakeup Madeup” distributed by Cosmetic Tattoo Australia, with up to date information and Client History Forms, is available for purchase and is a necessary Compendium for all Cosmetic Tattoo Practitioners’ future reference. Val continues to encourage Cosmetic Tattoo Practitioners to continue their education in the art and attend seminars. Each year, she sponsors an international trainer from the USA to present and the next seminar , “Mastering the Art of Eyebrow Feather Strokes” with Penny Rudy is on Sunday 28th and Monday 29th July held in Brookvale. Watch our Website or call and be placed on our waiting list for all Newsletters and notifications. Val Glover-Hovan has specialised and is internationally recognized for her expertise in Cosmetic Tattoo treatments at her well known clinic in Brookvale (ex Manly). Her Academy Training in the art is sought after by people wanting to learn the art. She is renowned worldwide for her work and is the first recipient to be inducted into the 2012 Australian Beauty Industry Awards Hall of Fame and in 2013 was presented by the SPCP Industry Leader Award. The award was “proudly presented to Val Glover-Hovan CPCP who exemplifies the true spirit of membership, fellowship and generosity in the permanent cosmetics industry 2013.” By Val Glover-Hovan, Cosmetic Tattoo Specialist& Educator, Cosmetic Tattoo Australia Clinic, The Academy of image & corrective cosmetic Tattoo. 696 Pittwater Road, Brookvale NSW 2100. (02)99382111. info@cosmetictattooaustralia.com www.cosmetictattooaustralia.com
HIGH TECH LASER A
U
S
T
R
A
L
I
A
Attract more clients. Offer new treatments. Deliver the results that modern-day clients demand...
REPLA:Y EXCELLIUM
HydraFacial Skin Health For Life™ Attracts Clients For Life!
Permanent Hair Reduction & Advanced Skin Rejuventation
The Largest Spot Size Of Any Hair Removal Laser (20mm & 3Hz)
A unique technology-driven facial that attracts new clients and keeps them coming back. HF can be used alone for advanced facial rejuvenation or to enhance light-based therapy. An innovative technology that will set your clinic apart.
Energist has been a leader in pulsed-light since 1999. With exclusive VPL technology Energist is widely regarded as one of the best and most reliable pulsed-light devices for permanent hair reduction and skin rejuvenation.
The Deka Synchro Replay laser features dual Alexandrite and Nd:YAG wavelengths for premium hair removal and treatment of vascular or pigmented lesions. A powerful system from one of the world leaders in aesthetic lasers.
SEE US AT THE SYDNEY BEAUTY EXPO - STAND NO.2721 - ASK ABOUT OUR EXPO SPECIALS. Call High Tech Laser on 1300 309 233 for all your aesthetic technology needs. Our expert team will help you identify the best-value system for you.
Ph: 1300 309 233 www.HighTechLaser.com.au
The Doctor’s Skin Peels now available to you Easy to use • Outstanding results • Developed by leading Plastic Surgeon • Adds $000’s to your bottom line • Full training and ongoing support
Take Home Range Clinically proven range of Cosmedical Take Home treatments that your clients will keep coming back for. “Clients are very happy with the results. They see the difference straight away. We have seen some incredible changes after the first treatment. Mayerling speaks for itself”. Brigitte Marden, owner of Brigitte Academie de Beaute, Five Dock, Sydney. “We have been using Mayerling Skin Renewal Systems since 2003. With the retail products, we have had fantastic feedback especially with the Mayerling Forte Creams / Lotion and Eye Cream. If you are looking for a product that works, and is easy to use then I would highly recommend Mayerling Skin Renewal Systems. As well as being a fantastic product it is also cost effective.” Marilyn Klein, Owner of Boudoir Day Spa, Shibuya-ku, Tokyo, Japan. I have worked as a beautician for 35 years both in Paris and New Caledonia. For a long time, I have appreciated and used the best French Beauty Products. Now I use and refer Mayerling to all my clients. It is a TRUE ANTI-AGING PRODUCT. I have only one advice for you. Try Mayerling once and you will be converted. Elisabeth Henin, Owner of SERENITE Salon, Noumea, New Caledonia
If you are interested in being appointed as an exclusive MAYERLING Skin Renewal System Salon for your area contact us now on 02 9221 2620
Enquires 02 9221 2620 www.mayerlingskincare.com
The Australian Beauty Therapist Magazine
p25
Advertising Feature
5 Steps to ‘Brow WOW’
Using the below steps, you can help your clients become brow lovers.
B
row lovers end up becoming regular clients to your business.
1 Balance, symmetry and alignment are the key to perfect brows-the start and end of the brows in most cases should be in line. 2 Regular appointments keep brows looking beautiful and helps define them. The more
consistent, the better the brows will become. 3 Oval, round, square, heart, diamond ... face shape is important for perfect brows as it helps determine the brow shape. 4 What can your clients do between visits? Use a brow comb and tweeze strays to keep brows perfect all of the time. Just like you brush your hair,
you need to comb your brows. 5 Shapes include round, straight, soft-angled & angled. Our eyebrow shape should be unique and is determined by many factors. In conjunction with Australian Beauty Therapist Magazine, visit https://www.facebook.com/ GetThreadedInternational for your free download graphic that you
can use to post on your website or social media. Let your clients know you are the brow expert! By Liz See, owner of beauty franchise business, Get Threaded. Specialising in the ancient art of threading and other ‘as natural as possible’ beauty services. Opportunities now available worldwide. www.getthreadednow.com
All Natural • Gluten & Paraben Free • Vegan Formula
Hand & Body Care Benefits of California Mango Mango:
Vitamins and antioxidants protect and help replenish skin’s natural moisture.
Jojoba:
Contains non-comedogenic oil (will not clog pores) and amino acids to nourish and moisturise skin.
Aloe:
Soothes, heals, repairs and rejuvenates skin with nutrients such as Vitamin C and E.
Sea Kelp:
A wealth of Vitamin A and proteins revitalise and strengthen skin’s health and elasticity.
Kaolin Clay:
Rich in minerals to draw out impurities, detoxify, exfoliate and stimulate skin.
Kukui Nut Oil: Easily absorbs to condition and soften skin.
Available nationally from Smart Buy Distributors. Ph: 1800 358 999 www.intbeauty.com.au
ABT_Mango_Half_Page_Ad.indd 1
4/06/13 12:15 PM
www.aabth.com.au
p26
The changing face of beauty
The Australian Beauty Therapist Magazine
p27
Once upon a time, a visit to the beauty salon was one of mystery and intrigue, where only the rich and beautiful would dare to enter. Glamorous women would emerge hours later, perfectly preened and pampered.
L
ong gone are the days of fluffy pink towels, French perfumes and luxury jars of magic lotions and potions. The beauty industry has changed dramatically over the past two decades and is continually striving to do so. In order to thrive in this evercompetitive industry, it is time to keep up with the changes or get left behind in a mound of fluff and puff! The early ‘90s saw the emergence of the day spa, due to increased public awareness of health and wellness and the influx of natural therapies. Many beauty salons offered a variety of treatments from aromatherapy, reflexology, waxing, nail and spa treatments. Many centres were unable to match the professional surroundings and spa treatments of the large resort spas, leaving consumers feeling disappointed with their service. An overly complicated service menu can often lead to a Jack-of-all-trades and master of none situation. Specialist treatments are therefore booming, as consumers would rather visit an expert in a particular treatment field. Nail bars, massage centres, waxing bars, laser clinics and even eyebrow specialists have become the norm, attracting clients searching and expecting the best of the best. Thanks to the internet and media, consumers today have more choice and more knowledge than ever before. VIP customer service for every client is mandatory. If you can win them over with your expertise and outstanding customer service, you have a loyal client. However, competitive prices and new technology can always be a temptation to stray, so be wise and don’t get complacent with your regulars. The medical profession also wants a piece of the growing industry pie. Cosmetic medical practices, services and products are growing. The rise in medical aesthetic treatments such as microdermabrasion, chemical peeling and wrinkle-fighting injections only add to the competition. The concern of ageing and the advancement of equipment and cosmeceutical ingredient technology have led to a resultsdriven focus. Savvy salons and spas are beginning to employ a doctor or cosmetic
surgeon to spend a day or more a week on the premises to be able to advise consumers of available options such as surgery, skintightening techniques and dermal fillers. Cosmeceuticals are one of the fastest growing areas of the beauty industry. These products are classified as being able to have a physical effect or change to the appearance of the skin and by definition cannot be classified as cosmetics; however, they are not regulated as over the counter/drug products. Cosmeceuticals can be naturally derived or synthetic and act as another growth driver in line with increasing consumer focus on antiageing and wellness. Cutting-edge companies are producing products containing a variety of functional ingredients such as retinol, vitamins, hydroxy acids, synthetic snake venom and chirally correct ingredients. The feelgood, coat-and-cover products commonly available in department stores and many beauty salons will become obsolete as consumers begin to experience products that deliver results. Active medical grade products are gaining popularity, and consumers are expecting more for their money. Due to economic changes, consumers are searching for value and results without getting caught up in the marketing hype of expensive aesthetic products. Caviar, crushed pearls and gold dust creams in pretty packaging may be a luxury that cost a fortune and deliver very little. Consumers want more bang for their hardearned buck! The emergence of high quality products at low cost will continue to evolve. The global skincare market is predicted to be worth $44.8 billion by 2010. This growth is being driven by an ageing population and the increasing importance of the emerging market, according to a report by Global Industry Analysis. The internal health of the body has a direct effect on the skin and internal supplementation is growing. Anti-ageing products with active ingredients can work for the generations fighting the signs of ageing due to sun damage, smoking, alcohol and toxins such as pollution and day-to-day stress. The market for antiageing products is expected to enjoy particularly
strong growth in the future, with an increasing array of nutriceuticals or health-enhancing products. Many salons and spas are offering professional nutritional or naturopathic consultations to enhance treatment results. According to research, this particular product segment may be worth over $30 billion in 2009, up from $20 billion in 2004. Environmental awareness has also created a trend for spas to become more “green” due to society’s growing environmental awareness. Consumers are paying more attention to organic and holistic marketing and spas are therefore adapting to meet this demand. Many day spas, conscious of water restrictions, have also adopted traditional treatments to protect this resource. Biodegradable packaging and Australian-made products free from ingredients such as parabens and propylene glycol are growing in popularity. Today’s busy lifestyle means less time to spend at the salon, so treatments need to be tailored to suit a busy society. Destination holiday spas are taking over the area for long, relaxing treatments where the client can unwind and indulge themselves, time-wise. The traditional salon treatment menu offering long pampering facials needs to be updated to fast, effective treatments with dramatic results. New paramedical techniques such as skin needling can deliver all the results of fractional laser at a fraction of the cost and with minimum down time. Wrinkle reduction, scarring and stretchmarks can finally be treated and results enhanced by cosmeceutical ingredients. High quality, advanced equipment technology such as IPL and laser machines will also soon emerge on the market at significantly lower prices. With the growth in specialisation, medical treatments, injectable and cosmeceutical ingredients, the traditional beauty salon will need to keep up. Cutting-edge technology, continuous post-graduate education and a more medical focus need to be taken into consideration to attract the demanding expectations of today’s consumer. – By Fiona Tuck, Managing Director, Skinstitut.
Vitality of China
61st CIDESCO World Congress and Exhibition
9th -11th November, 2013 CH I N A • W UH A N
Wuhan—Unique City for the 61st CIDESCO World Congress and Exhibition in China Wuhan is the capital of Hubei province, People’s Republic of China, and is the most populous city in Central China. Wuhan is known as "the nine provinces' leading thoroughfare"; it is a major transportation hub, with dozens of railways, roads and expressways passing through the city. Because of its key role in domestic transportation, Wuhan was sometimes referred to as the "Chicago of China". It is recognized as the political, economic, financial, cultural, educational and transportation center of central China. With a 3,500-year-long history, Wuhan is one of the most ancient and civilized Metropolitan Cities in China , more ancient than Beijing , Xi'an and Nanjing. The city has long been renowned as a center for the arts (especially poetry) and for intellectual studies. By the dawn of the 18th century, Hankou had become one of China 's top four most important towns of trade.
Places to visit Yellow Crane Tower The single largest tourist attraction in Wuhan. It is considered as one of the four great towers in China. It is a famous and historic tower, first built in 223 AD. The Yellow Crane Tower offers visitors an abundance of things to see. On top of the tower, visitors are treated to a fabulous panoramic view of the Yangtze River, its bridge and the surrounding buildings in Wuhan City. Outside the tower, there are bronze yellow cranes, memorial gateways and pavilions. Wudang Mountain Located in the northwest of Danjiangkou City. It is one of the most distinguished Taoist mountains in China. Apart from the beautiful natural sceneries, ancient buildings on the mountain make it a cultural treasure-house. And the Ancient Building Complex in the Wudang Mountains was listed in the World Heritage in 1994. For more information about the Congress please visit: http://www.cidesco-china2013.com/
Please fill in the registration form and send it to the below contact list with payment receipt and hotel reservation form attached. You may choose to send the documents by email or by fax. Organizing Committee: Contact Person Ms Li Xiao Yan +86 181 0863 0905 (Mobile) Ms Wang Hung +86 136 59893491 (Mobile)
Phone: +86 27 85618676 Fax: +86 27 65654357 Email: 358022468@qq.com
Registration Form A. Participant Name
Prof./ Dr./ Mr./ Mrs./ Ms
 
Occupation
City
Name of company
Country
Contact number (+zone number)
Fax number
Mobile number
B. Congress Fee Register before 31st July 2013 *Member
Register after 1st August 2013
1 day
RMB 390
RMB 490
2 days
RMB 730
RMB 900
3 days
RMB 960
RMB 1260
Opening & Closing ceremony
RMB 490
RMB 620
Gala Dinner
RMB 960
RMB 1260
1 day
RMB 720
RMB 864
2 days
RMB 1300
RMB 1560
3 days
*Non-Member
RMB 1800
RMB 2160
Opening & Closing ceremony
RMB 800
RMB 960
Gala Dinner
RMB 1200
RMB 1440
Exhibition booth
RMB 11000
RMB 13800
C. Accommodation Superior King Room ( 1 person with breakfast)
Hotels
Superior Twin Room ( 2 persons with breakfast)
Shangri-La Hotel, Wuhan
RMB 800/night
RMB 900/night
ZhaoRui International Hotel, Wuhan
RMB 488/night
RMB 528/night
Wuhan Century Garden Hotel
RMB 418/night
RMB 418/night
Wuhan Hilmon Hotel
RMB 328/night
RMB 348/night
Check in: ________________ Check out: ________________ Total: _________ nights x RMB = RMB RMB stands for Reminbi. 1 Euro=8.124 RMB or 1 RMB=0.1613 US Dollars ( as of March 2013) and is subject to change depending on exchange rate.
D.Payment Method: By Transfer Name of bank
China Merchants Bank, H.O. Shenzhen, China
Bank Address
China Merchants Bank Tower NO.7088, Shennan Boulevard, Shenzhen, China
SEIFT Code Account name Account number
CMBCCNBS CHENYAO 6225 8827 1191 1138
Title for receipt Terms of Payment (Bank wire transfer): Please remark the Exhibition name and your company name in the T/T form. Please note that all banking charges must be paid by the registrant. - bank wire transfer should be done in participant's own name and if a remitter and a participant are not the same, please notify the Organizing Committee. - Please make a copy of the receipt of your remittance. - Please indicate 'Cidesco' and your name on all money transfers.
The Advanced Association of Beauty Therapists (AABTh), Australia’s premier beauty therapy association, dedicated to the promotion of high standards and professionalism in beauty therapy. With an AABTh certified therapist and salon, you can be confident in your beauty professional. Our members are trained to the highest industry standards. How do you find an AABTh certified therapist and salon? Look for the logo – it’s the only beauty mark you can trust. Membership certificates are provided to all members ensuring the credibility and integrity of members by the Association. To find out more about what your expectations from your therapist and salon should be, contact the AABTh today. Email: info@aabth.com.au Phone: +61 2 9439 5054 Web: www.aabth.com.au CIDESCO Section Australia Membership is security. Membership is recognition. Membership is support.
www.marsh.com.au
MARSH IS THE PREFERRED INSURANCE BROKER FOR MEMBERS OF THE AABTH Marsh is a world leader in delivering risk and insurance services and solutions. Together with the AABTh we are committed to providing professional beauty therapists and beauty salons with an insurance program tailored to meet the needs of the profession.
For information contact Marsh on:
1300 817 013 beauty.australia@marsh.com www.marsh.com.au
M12-099
This advertisement contains general information only and does not take into account your individual objectives, financial situation or needs and may not suit your personal circumstances. For full details of the terms, conditions, exclusions and limitations please refer to the relevant policy documents, available from Marsh. Marsh Pty Ltd ABN 86 004 651 512, AFSL 238939 arrange the insurance and is not the insurer. The Advanced Association of Beauty Therapists act as a referrer to Marsh and receive a financial benefit from the sale of these insurance products, enabling them to continue to develop and provide further services to its members. When arranging insurance Marsh Pty Ltd may act under binding authority on behalf of insurers for certain products and on your behalf in respect of other insurance products. We will advise you of the capacity in which we act at the time of arranging your insurance.
www.aabth.com.au
p32
Business Matters
The Money Is In The List “The Money Is in the List” is a statement we hear a lot in the online world but I think it is also relevant and just as important in the offline world today.
T
here are many salon businesses that have been building their client base for years this way and then there are others that are just beginning. Today, more than ever, it is so important to begin this practice and here are a few tips to get started, improve on what you may already be doing and give you ideas on alternatives and additional ways to collect information. WHY IS IT IMPORTANT? Communicating with your clients and creating a relationship with them is high on the list of marketing MUST DO’s for business. Any salon that expects clients to just come in and remain loyal and long term without communication is heading for disaster in my opinion. Data bases can make or break a business. Clients come to a salon not just for the service, they come for the experience. They come for YOU and how they feel when they are in your salon. This is a big difference that I teach to salon owners who ask me why their clients are not long term. This one philosophy of building an experience, and a relationship, will instantly build your business. Email communication is part of the experience, as is SMS and
Push Notifications through a Mobile App for the salon. HOW DO I BUILD MY LIST? Data collection/lead generation can come through: • Email information collection at salon • Website optin forms • Mobile App newsletter optin If you ARE having challenges when it comes to collecting email addresses from clients (Some can be a little rigid on divulging personal details), it can be made into a fun activity. Run a competition where at the end of the month, one lucky person will have the chance to win a prize (make it a higher service/product on your salon). To enter they have to fill in the form with their name and email. At the end of each month the winner is announced via email. Decorate the area with signs and make it lively and fun. Most of all make it noticeable and something the clients cannot walk in and NOT see. It may be a little extra work but if you can gather more names to your list it will be well worth it as the more people you have on your list to send marketing to…the more bookings and sales you will make. The money really IS in the list!
The Australian Beauty Therapist Magazine
p33
HOW DOES A LIST BECOME EFFECTIVE MARKETING? Once you have this list of emails you can begin to build the relationship by first of all delivering a weekly or monthly newsletter. I would suggest if your budget allows it, to send a paper one by mail as well, once in a while, as people love getting mail these days! I would structure your newsletter to include: • Salon news (for instance personal stories or news about staff etc) • New staff (include a photo and bio) • New products
• Maybe a joke or funny spot • Weekly or monthly special offer Give it the same look each time so it is not only consistent, but is easier for you to complete each time as a template! You could also consider adding a separate flier with an offer on it if you are having one OR a referral voucher for a friend. Go out and make it happen. It really will make a difference to your client list and your sales. By Trish Rock, Salon Consultant, App Developer, Author. www.nailsalonsuccesscoach.com
Discover the benefits of meteorite, precious gemstones and 2 exceptional vegetal extracts. Innovative, advanced and revolutionary extracts which have opened the door to a new line of skin care research that helps with chronological skin ageing.
For a complimentary demonstration in your salon please contact us phone: 1800 358 999 or 02 9486 3211 email: info@intbeauty.com.au www.intbeauty.com.au ABT_Anesi_Celestial_Half_Page_Ad.indd 1
4/06/13 12:13 PM
www.aabth.com.au
p34
Business Matters
Did you know you can have your qualifications and industry experience internationally recognised? The International Professional Standards Network (ipsn) are a collective of countries who work together to create internationally recognised industry benchmarks.
T
hese industry benchmarks allow individuals to have their skills recognised in other member countries. Australia, Canada, New Zealand, Hong Kong and now Japan are all ipsn member countries seeking to promote international industry standards.
Gaining International Recognition Australian beauty therapists who meet the ipsn criteria for qualification and experience in the beauty industry are able to apply for certification*. This certification will be recognised in the member countries allowing individuals to gain employment through the international recognition of their qualification. The ipsn now have
two certifications in this area available in Beauty Therapy and Nail Technology. Are you eligible? To be eligible for the ipsn Beauty Therapy Certification, applicants must provide evidence of: • The completion of an Australian qualification (Certificate IV in Beauty Therapy or Diploma of Beauty Therapy) • 12 months industry experience • Maintenance of technical viability through work in a salon or the demonstration or instruction of skills in an educational environment on a regular basis • Commitment to continuing professional development in maintaining salon ready skills.
To be eligible for the ipsn Nail Technology Certification, applicant must provide evidence of: • The completion of an Australia qualification (Certificate II in Nail Technology) • Six month industry experience • Maintenance of technical viability through work in a salon or the demonstration or instruction of skills in an educational environment on a regular basis
Application If you meet the criteria outlined and the application form can be downloaded from the Service Skills Australia website at: www. serviceskills.com.au/internationalprofessional-standards-network For more information please contact Karen Banks at Service Skills Australia kbanks@serviceskills.com.au (02) 8243 1200
Shape your Industry!
Are you passionate about the beauty industry? Do you want to see changes to training in the beauty industry? How can the skill level of beauty therapy graduates be improved? What new areas need would you like to see included as Nationally Recognised Training?
T
he beauty industry is ever evolving with a constant flow of new products, treatments and services being introduced into the market place. With this comes the demand for greater skills and knowledge. To ensure these skills are developed Service Skills Australia and AABTh encourages you to get involved
and have your say to inform the future of training for the Australian beauty industry! Service Skills Australia is responsible for the development of the Beauty Training Package which outlines the skills and knowledge required by those seeking a career in beauty therapy, spa therapy, nail technology
and other areas. Service Skills Australia seeks to gain input from practitioners, salon owners and managers currently operating in the industry to ensure that training directly meet the needs and trends of the beauty industry. Currently Service Skills Australia is undertaking a review of these national beauty qualifications and
invites you to contribute. Please contact AABTh or SSA to find out how you can become involved. Service Skills Australia (02) 82431200. Karen Banks: kbanks@serviceskills.com.au Lauren Hosking: lhosking@serviceskills.com.au
The Australian Beauty Therapist Magazine
p35
What happens if an Employee resigns without notice? Employers are probably aware that when an employee is terminated by an Employer for any reason (other than for misconduct), the Employer must provide the employee with a certain period of notice, or make payment of wages instead of notice.
B
ut what happens if the employee resigns on the spot without providing you with any notice? Generally, all Modern Awards contain a ‘Termination of Employment’ clause that requires an employee who intends to resign to provide you with a minimum period of notice of termination, and the period of notice is calculated as such - if the employee has worked with you: • For less than a year, the
minimum notice period is one (1) week • Between 1-3 years, the minimum notice period is two (2) weeks • Between 3-5 years, the minimum notice period is three (3) weeks • 5 years or more, the minimum notice period is four (4) weeks If an employee resigns and fails to provide you with the minimum
period of notice, under the relevant Modern Award that applies to your business, you are entitled to withhold any money owed to the employee, up to the equivalent amount that the employee would have earned if they had provided you with the required period of notice and had worked such notice. For example, if the employee that has resigned is required to give you three (3) weeks’ notice, and the employee only gives you one (1) week’s notice, you can
withhold two (2) weeks’ wages and/or annual leave payments from the employee for failing to provide you with the required minimum notice. This applies to any employee that is covered under a Modern Award that contains such a clause. If you employ an employee that is not covered under a Modern Award, such a clause can be drafted into the employment agreement between the Employer and that Employee.
Simple W Affordable Salon Software What is Streamlined Salon?
Streamlined Salon is a web based application that is extremely affordable and very easy to use. It was designed especially for the small to medium businesses within the Hair and Beauty industry. The concept for Streamlined Salon was born in 2010 and hit the market shortly thereafter. We now have Streamlined Salon Clients all over the country.
Who is behind Streamlined Salon?
Husband and Wife team Brett 5 Carrie Baldwin are the owners and creators of Streamlined Salon.
Brett is a Web Developer who has worked in the IT industry for over 15 years.
Carrie is a Business Analyst q Accountant who specialised in the Hair and Beauty Industry.
"There were two key driving forces behind our decision to build Streamlined Salon. The first was I had many Hair W Beauty Clients frustrated because they simply couldn’t afford software which meant they really didn’t have that competitive edge that the larger salons had in the way of appointment reminders and marketing tools. From that perspective I wanted to ensure that we kept everything affordable and easy to use so that even even single person operations could have the benefits in professionalism that comes with operating online. The second factor in our decision was that Brett and I required a change in our current career paths to facilitate a more flexible lifestyle to accommodate an intensive home based therapy program we are undertaking for our Autistic Son"
Carrie Baldwin, Owner : Streamlined Salon
How is Streamlined Salon Different?
Real People - Real Service: We are there for our clients at all times of the day, evening or weekend to assist with any support needs they may have. We have a very family friendly approach to our support times and that comes through having a young family ourselves. We know our clients juggle work and life as we do, so we provide a real service whereby our clients know they can call us anytime and we are there to help them out. We offer a boutique service, without the boutique price tag.
Easy to use product: One of our key objectives is to always keep our product as simple as possible to use while still providing amazing features. By utilising the latest web technologies Streamlined Salon is user friendly and our features are delivered in the most intuitive way possible. We want our clients to be able to login and be able to navigate their way through our features on their computer, iPad or iPhone without having to feel like they need days of training.
Our clients help shape the product: We really do listen to our clients. When a client has an idea for a new report or an enhancement, we will approach a few of our clients to gauge acceptance. If the idea has legs, it is included in a future release. Our product is soley designed for the Hair and Beauty Industry and we are constantly improving it at no added cost to our clients.
Affordable: Our primary focus is affordability. We strive at all times to ensure we can keep our product affordable and within reach for the small to medium business. We know the benefits that running your business online can bring and we want to help as many salons as we can. There are no lock in contracts, and no setup or upgrade costs. All upgrades are automatic and are included with your monthly subscription.
Testimonials
"What a difference the software program is making to my life! Thank you so much, it is making my day better and taking a bit of stress away!" Carrie Martin, Pandanus Skin Spa
"Loving the software. It is incredibly liberating not to have to back up at the end of the day. It is also brilliant to access the software from my home office" Marlene, Elizabeth De Martin Beauty
"Streamlined Salon has made bookings so simple here at Beleza Beauty! The system is easy and quick to use and saves us lots of time when it comes to reports and end of month financials. I have recommended Streamlined Salon to three Therapists in the area who now also enjoy the system. I'd never go back to Pencil and Paper again and best of all support is a phone call away with local people who are so quick to help you find your way around the system. And its so affordable too. Congratulations Carrie and Brett we love your system." Sarah Thompson, Beleza Beauty
www.StreamlinedSalon.com.au
SPA & BEAUTY EXPO SYDNEY INTERNATIONAL
SUN 25 & MON 26 AUGUST 2013 SYDNEY CONVENTION & EXHIBITION CENTRE
SPA | BEAUTY | MEDI | WELLNESS | HEALTH Celebrate your industry, expand your professional horizons and experience the latest spa and beauty products, treatments, ideas and equipment. Come and see Australia’s largest gathering of brands and suppliers, business and creative education, demos, catwalks and features to inspire.
BRANDS: BioLine Jato, Napoleon, Bodyography, Caron Laboratories, Comfortel, Rhiane Schroder, High Tech Laser, Gorgeous Cosmetics, International Beauty Supplies, LYCON Cosmetics, Pacific Nail & Beauty, Pelactiv, Margi Fox, Switch Funky, Youngblood and many more
Illustration by Sarah Hankinson
PRODUCTS | EDUCATION | DEMOS | PARADES | FEATURES | NEW GALA! BOOK NOW
WWW.INTERNATIONALBEAUTYEXPO.COM.AU
DOWNLOAD FREE APP FROM ITUNES FROM JUNE
The Australian Beauty Therapist Magazine
p39
Business Matters
The way forward for smart business
Online booking will soon become the industry standard for beauty salons and spas across the world.
O
ne of the most significant developments in the services industries in recent years has without question been the emergence of online booking technology. As soon as online booking platforms hit the market, it was clear that they had the potential to create game-changing business development opportunities for service providers around the world. Initially adopted by the tourism and airline industries, the rise of online booking quickly spread to include every service sector from personal trainers to restaurants, masseuses and mechanics. The past twelve months has seen this well and truly hit the hair and beauty industries, with Shortcuts clients having experienced a steep uptake in online bookings. Despite this, there is an unfortunate misconception in our industry that online booking can damage the salon/client relationship.
This is simply not the case. Clients today view time as one of their most valuable resources, so the easier it is to do business with you, the more attractive you become. Another key advantage of online booking lies in its ability to cut down the frequency of the costly no-shows that remain a significant issue for beauty salon and spa owners. The in-person approach of asking clients directly after their appointments to make their next booking months in advance may suit some, but is also problematic for those with unpredictable schedules. Online booking eliminates this by allowing clients to more carefully consider family, work and personal priorities and select a time they are likely to stick with – and remember! So as more service operators adopt online booking, and consumers continue to be drawn to its conveniences, it is clear that
what may have initially appeared to be a trend will soon become industry standard. As technology develops in the future, so too will the opportunities for you to generate revenue through this medium with software that is smart enough to recognize client preferences and make even treatment suggestions. Spas that neglect to embrace online booking will increasingly be viewed as less convenient and outdated, and without the option to book online it won’t be long before new client bookings will start to drop off. On the other hand, spas that do bring online booking into their businesses now will notice their profits and client retention figures booming almost immediately. When it comes to this development in technology the implications for beauty salons and spas can’t be ignored – so my suggestion is to get on board now and stay ahead of the pack.
By Jo Burgess, Shortcuts Software. Jo has been involved with Shortcuts since its inception. As a co-founder, her salon was the first to install Shortcuts in 1994 and since then she has seen many innovative technological changes within the salon and spa industries. Now as Evolution Manager, Jo is one of the key visionaries for the company, supporting its strategic direction and future product enhancements.
The Science of Skin Rejuvenation Repair + Rejuvenate + Renew = Results Cosmedical formulations developed by leading plastic surgeon. > Clinically proven to work on most skin conditions. > Reduces appearance of fine lines & wrinkles. > Fades pigmentation & dark circles. > Dramatically improves sun damaged & aged skin. > Treats acne, redness & superficial scarring. > Significantly minimises appearance of large pores. Active ingredients that work synergistically to renew and transform lifeless, dull skin into a smoother, clearer and rejuvenated complexion that is vibrant and younger looking.
Enquires 02 9221 2620 www.mayerlingskincare.com
Available only in Professional Beauty Salons and Skin Clinics
The Australian Beauty Therapist Magazine
p41
Essentials RENEW 7 by Gatineau is a revolutionary 7-day facial treatment designed to have a stimulating effect on tired and devitalised looking skin. Derived from an innovative formula that smoothes and detoxifies the skin, the 7-day intensive treatment stimulates the skin’s beauty reflexes, providing a non-invasive alternative to cosmetic medicine. For stockist information, please call 1800 037 076 or visit www.gatineau.com.au Growing A Second Skin Oxygenetix breathable foundation was initially created for movie stars and those in the public eye to camouflage the signs of cosmetic medical procedures, under the harshest of studio lights. Camouflaging, protective makeup can be applied immediately after treatment, to sensitive faces that have undergone injections, peels and lasers. What doctors and patients soon discovered was that Oxygenetix, which uses a super-charged deepmoisturising oxygen complex, Ceravitae, comprising hyaluronic acid and soothing aloe sped up the healing process too. The formulae increases oxygen uptake and supports cell production acting as a ‘second-skin’. Furthermore the make-up has a SP 25 factor and is water resistant for nine hours. Rrp Foundation 15mL $85. Oxygenetix is available at quality cosmetic physicians/ beauticians/clinicians or from www.oxygenetix.com Invisi Nasal Filter The new SunFX Invisi Nasal Filter is a sleek and fashionable designed filter that fits right inside the nostrils and filters out all that nasty allergens and pollutants. The SunFX Invisi Nasal Filter is different in design and size from a conventional mask which covers almost half of your face, and is almost invisible to see and does not provide any discomfort or problems during breathing. The filter has a 99.9% blocking capability and even filters virus’s down to 10 micron in
size. Perfect for all spray tanning clients and therapists. Tel: 1300 132 005 or visit sunfx.com.au for further information.
Mayerling Vitamin C – 15%. Breakthrough Stable Formula. A Vitamin C serum that keeps on working. A luxurious formula of pure Vitamin C (15%) in a stabilised trans dermal delivery matrix. This new delivery system provides a longer skin contact time which allows significantly more Vitamin C to be transdermally absorbed. It has been shown to provide
excellent product shelf life. The high concentration of Ascorbic Acid (15%) in this luxurious, smooth cream instantly provides intense dermal hydration & moisture to the skin. Clinically proven wrinkle reduction and significant improvement in skin firmness. Airless pump pack 30ml. Mayerling Phone: 02/9221 2620. Web: www.mayerlingskincare
JESSICA Nourish Therapeutic Formula An all-time classic cuticle therapy, this pure blend of antioxidant vitamins and healing properties 100% guarantees instant hydration and continuous moisture to nourish and soothe cuticles and nails. It feeds the matrix of the nail as it’s massaged in to stimulate circulation and growth.”
www.jessicacosmetics.com.au W/sale enquiries Tel: 1300 470 648.
www.aabth.com.au
p42
Essentials Environ’s AVST Vitamin A, C & E Body Oil is a light, nourishing oil containing essential vitamins of A, C & E. This light oil assists in helping to soften the appearance of fine lines, uneven skin tone and the look of sun damaged skin leaving the skin on the body feeling soft and smooth. For added effect use in conjunction with AVST Hydrating Lotion and / or the Environ Cosmetic Body Roll-CIT. For stockist information please contact 1300 888 708 or visit www.environskincareaustralia. com.au
Transform Yourself - 007 Style! Transform yourself into your very favourite Bond Girl with OPI’s new exclusive range of Bond Girl Liquid Sand lacquers. Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold
and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish. Following the success of OPI’s collaboration with the latest James Bond film, Skyfall, OPI created a range of lacquer shades for all the women who have captured Bond’s attention over the last five decades. The six shades of OPI’s new Liquid
The three NEW signature products in the NEW Organicsceutical Range: A.C.E Serum, Lactic Gel Cleanser and Night Renewal Treatment, will make you and your skin feel nourished, purified and ultimately renewed. A.C.E Serum: This active age defying repair serum aids in revitalizing, re-firming and reactivating luminosity with Vitamins A, C, E and potent antioxidant nutrients. Lactic Gel Cleanser: This unique organic gel cleanser gently exfoliates, purifies and thoroughly cleanses
Dermalogica’s Ultrasmoothing Eye Serum Dermalogica launches new UltraSmoothing Eye Serum, developed for individuals who experience skin irritation around the eye area. UltraSmoothing Eye Serum eases fine lines and wrinkles, dehydration and general loss of vitality and elasticity in the skin, crucial since the skin around the eye is only approximately the thickness of five sheets of standard copier paper and with advanced age, collagen breaks down in the tissues to make skin in this area even more fragile. Utilising a powerful ingredient cocktail which combats the signs of ageing, this new formulation soothes and protects reactive, delicate eye-area tissues. For more information contact Dermalogica 1800 659 118 / 02 8437 9600 www.dermalogica.com.au
Sand are named after some of the most iconic Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx. Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating Bond Girls. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au
the skin without dehydrating your complexion. Night Renewal Treatment: This nourishing advanced night treatment is formulated to help stimulate cell renewal, improve skin texture and enhance the complexions clarity. The Organicsceuticals range is a truly natural alternative combining medicinal levels of certified organic plant extracts with 100% natural ingredients. Available at spas and salons nationally. For more information contact 02 6680 3266. www.organicspa.com.au
Skeyndor Global Lift The first range to restore youthful facial contours. Skeyndor combines their cutting edge, ProGEN-in technology to address facial fullness at a more definitive and effective level. Employing antisenescence marker techniques in their next generation GLOBAL LIFT to improve cell functionality and delay ageing. Addressing loss of density and firmness, this 22nd century anti-age strategy achieves an immediate and visible cosmetic face-lift effect. Reducing double
chins, sagging jowls and eye bags, it raises brows, redefines cheeks for a more exacting facial definition. SKEYNDOR’S GLOBAL LIFT features a professional Anti-Gravity Lifting Programme to restore fullness to the face and a youthful lift to the throat together with a home treatment line of Lift Contour Face and Neck Cream available in two textures, dry skins and normal to combination types and Lift Definition Eye Contour Cream to firm the eye contour and eliminate eye bags and dark circles. Please call VOGUE Image Group on 1 800 554 545 / (03) 9821 0033 or info@vogueimage.com.au
The Australian Beauty Therapist Magazine
p43
Directory
Contact Details ANESI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au
JESSICA COSMETICS (Masters Beauty International) Mobile 0407 974 380 www.jessicacosmetics.com.au
OMVEDA INTERNATIONAL PTY LTD 1 300 662 383 www.omveda.com.au
CIDESCO INTERNATIONAL www.cidesco.com
LIZ SEE GET THREADED NOW 0413 004 127 www.getthreadednow.com
OPI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au
LUZERN AUSTRALIA (Payot Cosmetics Australia) 02 9874 1166 www.payot.com
PAYOT COSMETICS 02 9874 1166 www.payot.com
Marsh Pty Ltd 03 9603 2749 www.marsh.com.au
REED EXHIBITIONS AUSTRALIA PTY LTD 02 9422 2500 www.reedexhibitions.com.au
DEPILEVE (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au GERNETIC INTERNATIONAL 02 9452 6230 www.gernetic.com.au GRAZINA FECHNER Front and centre training solutions www.frontandcentre.com.au HIGH TECH LASER 1 300 309 233 www.hightechlaser.com.au
Mayerling Skin Renewal System 02 9221 2620 www.mayerlingskincare.com
Short Cuts 1 300 667 374 www.shortcuts.com.au
SKIINSTITUT 02 9531 6858 www.skinstitut.com STREAMLINED SALON 0412 346 723 www.streamlinedsalon.com.au SUN FX 02 6299 1005 www.sunfx.com.au TRISH ROCK www.nailsalonsuccesscoach.com VAL GLOVER-HOVAN 02 9938 2111 www.cosmetictattooaustralia.com
We treat NAILS like you treat skin . . . . . . from foundation to surface • One cOncept • 3 systems Does your salon need a manicure? Learn how we can help you increase and retain clients with our unique nail care systems.
Stand #3421
Phone. 1300 470 648 or 0407 994 380 Email. admin@jessicacosmetics.com.au www.jessicacosmetics.com.au