Winter 2012 Issue - AABTh Beauty Magazine

Beauty

The Australian

Therapist

the voice of the industry Volume 2

www.aabth.com.au

Winter 2012

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Welcome to the Winter 2012 Issue

W

elcome to the Winter edition of The Australian Beauty Therapist magazine.

We are very happy to announce that our web site is now back up and running so if you do not see your salon listed please contact me in the office so I can correct our records. The AABTh is also doing more corresponding on line so if you have an email address please let me know.

For a little but of fun - have a look at our Becky Loves Tyler You Tube clip!

This issue we have some interesting articles see Winter Skin page 12 , Laser in Winter page 22

and Working as a Team page 33.

With continued TV coverage regarding Nail Bars we have an article from the Australian Professional Finger Nail Association (A.P.F.A) regarding Code of Ethical Practice and Consumer Guidelines for professional services on pages 34 and 35.

Just a reminder of the Sydney International Spa and Beauty Expo 11th and 12th August and you can now book on line www.reedexhibitions.com.au

Publishers: Advanced Association of Beauty Therapists CIDESCO SECTION AUSTRALIA PO Box 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761

Editorial Enquiries: The Australian Beauty Therapist Magazine PO BOX 5463 West Chatswood NSW 1515 Tel: 02 9439 5054 Fax: 02 9437 4761 info@aabth.com.au

Front Cover: HIGH TECH LASERS 1 300 309 233 www.hightechlaser.com.au

Advertising Enquiries: Sue Hannell Tel: 0412 742 094 or 02 9439 5054 Email: sue.hannell@aabth.com.au

Happy reading Coleen

Printing: PLT Print Solutions Tel: 02 9975 2817 Design: Out of White Design Pty Ltd Tel: 02 9924 3319 Email: info@oow.com.au For membership, subscriptions and contact listings: Contact Coleen Shaw at the AABTh head office on Tel: 02 9439 5054 Email: info@aabth.com.au

Š The Advanced Association of Beauty Therapists.

CIDESCO SECTION AUSTRALIA. All rights reserved. No part of this publication may be reproduced whatsoever without written permission from the publisher. Advertising is accepted for publication on the strict understanding that material does not contravene any law or regulation and complete responsibility remains with the advertiser.

Advertisers completely indemnify the publisher, its directors, employees and agents against any claims, cost penalties, suits, expenses, judgements, damages and any other liability, whether caused by or arising whatsoever. The publisher accepts no responsibility for late delivery of publication for whatever reason.

In the case of a dispute the publisher’s decision is final and binding to all parties.

The views expressed in this publication do not necessarily represent the opinion of the AABTh. The appearance of any advertisement in this publication does not constitute the AABTh endorsement of any product, service or the like, nor does anything contained in this publication represent an endorsement of any person or company which employs any methods or skills described in this publication.

The Australian Beauty Therapist Magazine

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Contents

Regulars

Features

p06 Welcome

p12 Winter Skin

By Alison Yarnold

p08 Industry News

Share your social events, educational

achievements and business developments p10 Letter from Member

Deborah Warburton

Response

By Dr Ernst Eiselen

p11 Employer Probationary Period

By Greg Christo p41 Business Matters • Employee motivation:

The key to business success

By Phillip Fernandez - Human Strategist • Is your website pulling its weight

By Dean Parker • Thinking of franchising

By Liz See, Get Threaded p44 Essentials

New products and ideas for the beauty industry p47 Directory

p15 HydraFacial

By High Tech Lasers p18 Cosmoprof Asia 2012 p20 Professional Profile

By High Tech Lasers

p22 Kiss Dull & Discoloured Skin Goodbye

By Dr Mark Edinburg, Eden Institute p30 Unleash Work Force Potential

By Jan Sky p33 Working as a Team

By Ricky Allen p34 Australian Professional Fingernail Association

Consumer Guidelines

By Karen Peppercorn p37 Marketing Strategies

By Trish Rock

p33

www.aabth.com.au

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Industry News Our members and those in the beauty industry share their social events, educational achievements and business developments.

THIS MONTHS CHARITY EVENT - Mother’s Day Classic Run

At 7am mother’s day morning when most mums were receiving breakfast in bed, Lea Taylor (Naked Tan founder) and some Naked Tan mummy’s were getting ready to start the mother’s day run. (well mostly they were running, on some of the bends there was some walking go’in on!) The girls may not of been the fastest runners on the day, however, wearing their Lorna Jane tights, Naked Tan goddess tee’s and Asics joggers they certainly looked the part! The girls raised a total of $2827 for breast cancer and had fun doing it! All the girls that participated not only contributed to raising money for a great cause, but also received a complimentary Naked Tan T-shirt in hot pink! Hope to see more of you next year joining us!

Macquarie Skin & Day Spa

was the recipient of winning the Australian Small Business Champion Award on Saturday night for Beauty Services at The Westin Sydney.

We were all thrilled and excited with the win and an amazing way to cap off my 10th year in Business!

Thank you to everyone at AABth for all of your help with information in your magazines and support.

I am so pleased to be a member of the AABth since studying Beauty Therapy 13 years ago at one of your colleges. My story is quite an amazing tale but reading your articles has taught me so much more about our wonderful industry.

Thank you again.

Kind Regards, Karla McDiarmid

The Australian Beauty Therapist Magazine

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Contact us Send your photos and information to Industry News email info@aabth.com.au

After discovering threading in the USA,

Get Threaded Founder Liz See

knew it was going to change the way women remove their facial hair and shape their eyebrows all over the world.

The launch of Get Threaded Brow & Beauty Bar, owned by Master Franchisee Evangelia Gkondra at Top Ryde City was an event not to be missed with even the male guests jumping in on the fun!

To celebrate 40 successful years in the beauty industry Nadia Boultwood, and her team Bianca Kattos and Rebecca McDonald, hosted a VIP evening at Nadia’s Skin Therapy Clinic in Bexley where clients were introduced to the Mayerling Skin Renewal System.

Skinstitut paramedical therapists Skinstitut held its first post graduate master class on understanding and effectively treating pigmentation recently in Sydney. The master classes are a series of postgraduate specialist seminars designed to support students undertaking the Skinstitut Paramedical Ambassador program. These seminars include topics such as pigmentation, understanding the wound healing response in skincare and an insight into cosmedical skincare ingredients.

The first Skinstitut paramedical graduates were awarded their certificates by Managing Director Fiona Tuck on the night.

Pictured left to right; Lisa Kelly, Fiona Tuck, Lee Clark, Kate Walker.

“It has been an amazing journey, I am thankful for the guidance, quality information and knowledge gained from every training session to obtain my Ambassador Paramedical therapist certificate.”

“Skinstitut’s training philosophy is unique. It goes beyond the products and emphasises the importance of understanding the client from a holistic manner in order to truly help their needs.”

“I have always believed that if you walk away from training having gained knowledge and understanding then it was worth your time and effort. I have enjoyed every session of training.

Thank You.” Lee Clark at Essential beauty.

www.aabth.com.au

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Feedback

Article Update Following an article in our last issue on Natural Ingredients, the following is a letter received from a reader and Dr Eiselen’s response. (pictured right, page 24, Autumn 2012 Issue) LETTER: Reading this article by Dr Ernst Eiselen made me feel extremely uneasy.

Yes, some natural products are deadly, however, in his article he uses the example of sun exposure to make a point. Sorry Dr Eiselen, we aren’t able to completely eliminate the exposure we have to our sun, but we can certainly completely exclude the ’tiny traces of a substance not proven to be at all harmful at those doses’. Any dose of a known harmful substance has no place whatsoever in today’s modern world where technology and commitment to research precludes these ‘traces’ being at all necessary, especially when speaking about skincare products.

Lets just hope that these ‘tiny traces’ are not responsible in the future for some terrible outcomes, like cancer, for those who in ignorance choose to continue to put them in their products, and for those who through misinformation use them.

Natural can and should always be a priority for any substance we put on or into our bodies, and every skin product should be the result of the drive for better, healthier skin, not better, healthier profits.

– Deborah Warburton, Beauty Therapist.

RESPONSE: Dear Deborah, Thanks for your response. I am

pleased that you have taken the trouble to respond to the article.

Your comments will help to broaden the very confusing nature of this problematic issue.

It is in the end all a matter of balance. Balance of use, exposure and understanding of substances and energies we come into contact with.

Unfortunately the term “natural” has become a word that has been so abused for commercial purposes that for many people “Natural” has come to imply or infer that all molecules that are synthesized are dangerous or potentially dangerous. This is simply not true.

It is quite normal to be scared of cancer, yet we find that the most dangerous carcinogens for which there is very good evidence in the medical literature are simple, mundane and commonplace: Obesity, physical inactivity and very moderate over-consumption of alcohol.

These are commonplace, highly prevalent and very frequently conveniently forgotten. They are much more dangerous than most potential carcinogens ordinary folks like ourselves will come into contact with.

An example: Paraben molecules have been often maligned as carcinogens, yet it occurs in abundance in nature. Granadilla, mango, barley, fruits such as strawberries, peaches and black currants, as well as vegetables like the

onion, carrot, olive, cucumber all contain parabens. One will still see photographs of women lying in luxurious spas with cucumber slices on the eyes where the skin incidentally, is very thin and penetrable. A scene, which does not evoke any fear or thoughts of unnatural, synthetic chemicals and the accompanying article will frequently expound on the virtues of these so called “natural” treatments. Yet an eminent research scientist in Britain raised the suspicion that parabens may be connected to breast cancer, when in fact the cause or cause of breast cancer is a very complex process. The doubt she cast unleashed a flood of scare mongering and near hysteria in some circles over a perfectly natural substance that most people ingest all the time and have regular skin contact with, without thinking twice.

The example of the sun I used was merely to say that the very fundamental energy of life in the wrong dose can be deadly.

The twists of irony do not stop there. If we get insufficient sun exposure, vitamin D drops and this increases the risk for formation of malignant melanoma.

The origins of cancer are still ill defined, highly complex for different types of cancer and their risks of formation radically increased by the simple risk factors mentioned above.

We need to feel uneasy about the general thinking that is out there, trying to convince us to believe myths and untruths conveniently labelled as not “Natural”. Of course there are dangerous synthetic chemicals in the world, but the strongest poison known to humans is botulinum toxin. This is a completely natural substance that women literally flock to have injected into them at sinful expense to temporarily relieve wrinkles. There is still much doubt and concern over the long term effects of such treatment and ironically by definition this is a completely natural substance.

Such inconsistencies in the way people think, reason and act makes a mockery of any attempt to promote the term “Natural” as healthy, wholesome, safe and in its own twist of irony, effective.

Kind regards, – Dr Ernst Eiselen, Scientific Advisor to ENVIRON SKINCARE.

The Australian Beauty Therapist Magazine

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Fair Work Act

Can I extend an employee’s Probationary Period?

T

his is a very common question employers ask themselves after having employed a new staff member who may not be suitable for the business.

Before we answer this question, it is best that we explain the purpose of a probationary period.

Traditionally, the purpose of a probationary period is to allow the employer and the employee to assess each other and the position, and if the employee is not suited to the position or the business (or vice versa), either party can end the employment within the probationary period for any reason.

During the probationary period, an employer can terminate an employee’s employment for any reason without any unfair dismissal implications arising.

However, under the Fair Work Act 2009 (Cth), an employee

cannot make an unfair dismissal claim if your business employs: • less than 15 employees – the employee cannot make a claim if they have worked for less than 12 months for the employer; or • 15 or more employees – the employee cannot make a claim if they have worked for less than 6 months for the employer.

Given the above, technically all new employees are subject to an automatic 6 month or 12 month ‘probationary period’ (depending on the size of the business), and this would be the case even if your employment agreement stipulated a lesser probationary period (i.e 3 months). In such circumstances, it would be unnecessary for you to extend that period, because the above provisions of the Fair Work Act 2009 (Cth) would ordinarily apply anyway.

Can I extend an employee’s Probationary Period beyond 6 or 12 months?

The question then is: can an employer extend the period beyond what is set under the Fair Work Act 2009 (Cth)? The answer is yes, however, there would be no point in doing so, because even if you extended the period beyond what is set under the Fair Work Act 2009 (Cth), and then you terminated the employee within this extended period, the employee would still be able to make an unfair dismissal case. An employment agreement cannot override the Fair Work Act 2009 (Cth).

Summary • The Fair Work Act 2009 (Cth) overrides any employment agreement • Businesses that employ less than 15 employees have up to

12 months to assess the suitability of a new employee • Businesses that employ 15 or more employees have up to 6 months to assess the suitability of a new employee • An employee cannot make an unfair dismissal claim if they are terminated within the above time periods • Given the above, there is no need to also have a separate probationary period within an employment agreement.

One last thing to remember is that Unlawful Termination (which is different to Unfair Dismissal, and involves an employer terminating an employee for a prohibited reason, such as reasons relating to the employee’s race, sex, religion, pregnancy etc) still applies regardless of how long the employee has been employed.

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A little tender, loving care, can combat dryness and keep the skin looking younger.

The Australian Beauty Therapist Magazine

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winter skincare Winter can play havoc with your skin.

The skin is the largest organ in the body and is susceptible to many of the environmental hazards that can attack it.

A

lessening of humidity causes the skin to lose moisture and become abnormally dry. Wearing additional layers of clothes will also have this effect by preventing the skins ability to breathe properly.

This scenario causes the skin to become drier as the season progresses. Keeping the skin moisturized all year round is of course important, but becomes even more so during the winter months. Therefore, using a good moisturizer on a daily basis is a must.

The winter season brings with it cooler temperatures and drier air, which can lead to skin dehydration, formation of fine lines and loss of nutrients. On the face, this is first noticeable around the eyes and mouth. The hands and other areas of the body can be affected as well, and may feel dry, tight and appear scaly. A little tender, loving care, can combat dryness and keep the skin looking younger.

Exposure to dry, cold air can cause a loss of moisture in the skin. If the skin is already dry and/ or mature, it is important to ensure additional steps are taken to normalize the skin’s oil and water levels. Even those with combination oily skin can be prone to skin dryness and premature aging during colder months.

Incorporating some specific face and body treatments into your weekly regimen can help to combat these skin concerns. These seasonal treatments can assist in rebalancing the skin, as well as helping to prevent premature aging.

Common winter spa treatments include some of the most relaxing and restorative services available in the health and beauty market. Spa treatments often begin with a massage which stimulates the skin and promotes healthy blood flow. The massage may be followed by a customized facial using cleansers and moisturizers that contain plant extracts and skin protecting creams or lotions.

The spa treatment can include using a body scrub containing a gentle exfoliation to leave the skin feeling renewed. Other common winter spa treatments include pedicures, manicures and full body wraps. Normally, clients can mix and match the treatments preferred resulting in a customised plan ideally suited to their needs.

During the winter, going to the spa can provide the needed relaxation and body care that will help you get through the dark winter days. Winter weather can cause a lot of damage to skin. A spa treatment goes beyond the home treatments in that special products are used for deep cleaning and hydrating winter worn skin.

The deep hydration helps the skin protect itself even while being bombarded by winter winds and frigid air. The common winter spa treatments are popular, because they rejuvenate and breathe new life into tired skin while promoting a peaceful mind.

Here are some tips and remedies to help combat winter’s aging effects and keeping the skin supple all year round.

Seasonal Spa Treatments for the Face For those clients with skin that is already dry or mature, or for skin that has become more dehydrated, choose facials that meet the following criteria.

• Use a light, lotion-based cleanser that does not contain foaming or lathering agents. The foam and/or lather are created from chemical detergents that dry out the skin even more.

• Incorporate facial steaming using pure essential oils and herbs for dry skin. Herbs and oils such as chamomile, rosewood, lavender, rose and sandalwood are all good examples.

• Find a gentle exfoliant that isn’t too rough or grainy. Dry skin can accumulate on the surface of the skin, leaving it looking dull.

Removing dead skin cells can assist in new cell growth. Ingredients such as oatmeal, clays and rice powder are a few examples of natural and gentle exfoliants for the face.

• A hydrating mask is an excellent way to deep clean and rehydrate the skin. Masks made with natural grains, gentle clays, floral waters and pure oils are the best choice.

• Find a hydrating eye gel that is not too heavy or greasy is an important step to add to any facial Common winter spa treatments are intended to rejuvenate the body while promoting calming moments for the mind. The very word

“spa” can evoke images of long soaks in a tub, muscle relaxing massages and a chance to restore the skin to a more youthful appearance.

It sounds like a few hours spent in paradise.

Seasonal Spa Treatments for the Body Here are some ideas for effective body treatments during the winter season, as well as year-round. These treatments will help to nourish, soften, moisturise and renew the body both internally and externally.

• Aromatherapy Body Wrap - This treatment involves the application of warmed aromatherapy oils to the body. The body is then wrapped in a heated blanket for 15-20 minutes. Once the wrap is removed, the body is massaged with essential oils.

• Body Exfoliations - This treatment can be offered along with a moisturising massage.

Select a body exfoliation that contains natural carrier oils. A salt glow is a good choice for full-body exfoliation. This treatment will remove dead skin cells that accumulate from the dry skin.

• Body Masks - Full-body masks created with natural fruits, grains and yogurt are effective to renew the skin. Body masks containing natural enzymes from papaya and/or pineapple, seaweed, natural oils and herbs can help to moisturize and re-nourish the skin.

• Hydrotherapy - A full-body soak in water filled with mineral salts, seaweed, herbs and oils provides skin nourishment and all-over treatment for dry • Full-Body Massage - Massage using natural oils is the best way to hydrate the body. A rich body cream can also be used. Avoid body massage oils made with synthetic oils, such as mineral oil and artificial fragrances.

Treat yourself this winter visit the salon, visit the spa rejuvenate and relax ready for the sunshine ahead!!

Don’t let the cold winter months keep you from looking your glamorous sunshine self!!

Alison Yarnold, Advanced School of Beauty Therapy.

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The Australian Beauty Therapist Magazine

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Advertising Feature

HydraFacial Delivering Salon Success and Skin Health for Life With many clinics unsure of changes in the economy and competition from the internet, it is refreshing when a new treatment is introduced that produces instant results for clients and has them addicted and coming back even in tough economic times.

H

ydraFacial is a new treatment that is delivering high-retention rates and great results for clinics across Australia. The secret to HydraFacial’s success is that the client experiences an instant result and the skin has an amazing softness that other treatments can’t replicate. Clients walk out feeling an immediate, undeniable improvement in their skin, and importantly, they keep coming back for more.

Rhiannon Nichols of Just Magic Skin Care Clinic said the HydraFacial was the most popular treatment in her clinic and has achieved great results from both a clinical and a business perspective. “HydraFacial is one treatment that all my clients love and repeatedly keep coming back for. The results I have achieved with clients are beyond what I could have expected when I bought the machine. I am now getting to the stage where I am considering a second HydraFacial machine just to keep up with demand.“ “The HydraFacial treatments can be tailored for almost any skin type and clients feel an instant, positive change in their skin. You don’t need a sales pitch. You just perform a HydraFacial treatment and let them feel their skin. They often can’t stop touching their skin. The silky smooth feeling they experience for days sells the treatment for you and will keep them revisiting your salon for more. It is by far the most popular facial treatment in my clinic.”

Skin Health For Life Program High Tech Laser’s, Matt Moncrieff, said the key features that salons and spas preferred were that HydraFacial provided instant results and it was great for client retention. “We have seen the HydraFacial used in a diverse range of salons but the theme is always the same. The HydraFacial is different and it instantly gives the client skin that looks and feels great. With the HydraFacial Skin Health For Life program these clients keep coming back every month for their regular treatment and this provides the salon with more opportunities to sell extra products and services every few weeks.”

“I recently spoke to a salon owner who ran two special packages over Christmas – a microdermabrasion package and a HydraFacial package. Both packages were successful in attracting new clients but only the HydraFacial kept clients coming back for more. HydraFacial made their return on investment in marketing even higher because rather than just creating one-off leads they have added loyal clients who want the feeling that only HydraFacial delivers every month.”

International Growth Achieved Despite Harsh Economic Changes With success in the USA often providing an indicator of what to expect in the Australian market, it is interesting to note that HydraFacial has grown internationally despite facing harsh economic circumstances

caused by the GFC. Bill Cohen, President of Edge Systems, the manufacturer of HydraFacial, spoke about the growth experienced in the USA and work the company had done to support salons to grow in difficult economic environments.

“Both Baby Boomers and young adults are spending more on anti-aging products every year. People are looking for ways to treat their skin that are safe, non-invasive, scientificallysound, affordable, and deliver undeniable results! The HydraFacial delivers on all these key elements, giving HydraFacial double-digit growth year after year even during the 2008 United States economic downturn.“ “Value is one of the key driving factors to brunt economic turmoil. Without it, people are apt to sideline unnecessary expenditures.

The HydraFacial is necessary and delivers an extremely affordable treatment with the instant results and no downtime. As such, the treatment intrinsically provides worth to the consumer.”

“Another key initiative of HydraFacial is customer support. HydraFacial owners are not just sold a machine and given an owner’s manual. With our Skin Health For Life™ program they become a vital member of the HydraFacial family and are provided with oneon-one marketing consultation, educational webinars and seminars, as well as marketing materials and strategies to help grow their business each and every year.“

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Advertising Feature “Skin Health For Life™ is one of our most important initiatives and is the HydraFacial mantra. This philosophy addresses the paradigm shift in the aesthetic industry. Skin health is not just about improving the appearance of skin but actually restoring youthful, healthy skin through a lifestyle that requires monthly HydraFacial treatments and a daily commitment to healing the skin. Skin health is no longer a choice. It is a necessity!”

“Our Skin Health For Life™ philosophy is one advantage our owners have over the competition. We have spent years honing our program so HydraFacial owners can become a Skin Education Center™. Using this approach, business can host education events, become experts in vertical markets (e.g. Teenage Acne) and really focus on a consumer segment that is hungry for information and looking for the right solutions. An owner becoming a skin educator is a powerful customer recruitment tool that also provides the community a valuable resource.”

Enhancing The Effects Of Advanced Treatments HydraFacial gives the therapist a variety of treatment options with the ability to deliver anti-oxidants or glycolic acid peels simultaneously with dermabrasion. The system can improve the appearance of fine lines, wrinkles, acne, hyperpigmentation, congested pores and uneven skin tone with no surgery, no injections, no discomfort and no downtime. The ability to extract blackheads in seconds has added to the instant change that clients feel after a treatment.

The HydraFacial works well before and after advanced treatments such as IPL, laser, micro-needling and certain types of fillers. Many advanced treatments such as these create a woundhealing response and by having the skin healthy prior to treatment the skin is better placed to create the desired outcome. Irene Vassilakos, Director of Flinders Cosmetics & Consultancy was one of the first to choose HydraFacial in Australia and has achieved a great response from her patients as a standalone treatment and in conjunction with other advanced treatments.

“Flinders Cosmetics & Consultancy have been using the HydraFacial System from High Tech Laser and we have found it to be most valuable, enhancing our laser treatments or as a standalone

device to treat troublesome skin issues. Considering how effective it is in treating most skin types, while successfully addressing very particular skin issues, I believe every client should be eager to try this treatment before any standard facial.“ “In fact, we have found that clients who receive the HydraFacial before and after our laser treatments are seeing even more impressive results. After one treatment, you’ll notice softer, more hydrated skin, decreased pore size, and a more even skin tone.

HydraFacial is the best value in skin care we have introduced into our Clinic and our client return rate after using the HydraFacial is 100%.”

In addition to monthly HydraFacial treatments salons can also sell a specially formulated, salon-only HydraFacial product range that complements the treatment. While salons can continue to recommend any quality product range consumers have responded well to the HydraFacial products because they understand it will maintain their results in between treatments.

The HydraFacial is available in Australia through High Tech Laser. Call 1300 309 233 or visit www.HydraFacial. com.au for more information.

www.aabth.com.au

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Advertising Feature

COSMOPROF ASIA 2012: TOWARDS RENEWED SUCCESS

14-16 November 2012 - Hong Kong Convention and Exhibition Centre

C

osmoprof Asia, the most important event in the Asia-Pacific dedicated to the beauty industry, will open its 17th edition at the Hong Kong Convention and Exhibition Centre from the 14 to 16 November 2012.

This event provides a global meeting place and networking platform and its steady growth over the years is evidence of its indisputable influence in the sector.

The 2011 edition saw record numbers: an exhibition area of 68,000 square meters (+18% on 2010), 1,780 exhibitors from 42 countries and regions (+9% on 2010), 477 companies taking part for their first time and total visitor attendance of 48,503, (+8% on 2010) with 30,000 international visitors (+14% on the previous year).

A positive chorus from participants Surveys conducted amongst exhibitors and visitors confirmed a positive mood: On the visitor side, 76% of respondents stated that their main purpose for visiting is to source new products and 85% achieved to “Collect market information”. Nearly 90% of respondents would recommend Cosmoprof Asia to others.

On the exhibitor side, 71% of the respondents found new buyers while 84% consolidated contacts with buyers and business partners’. It translated into two-thirds of the respondents having intention to return to Cosmoprof Asia in 2012.

Beauty Salon sector will be expanded to Grand Hall Strong rebookings since during the show has convinced the organisers to create additional space for expansion. On top of the 480 beauty salon exhibitors seen in 2011, larger exhibiting companies will be accommodated through the addition of the Grand Hall in 2012.

Truely international participation Many pavilion organisers have already confirmed their participation in Cosmoprof

Asia 2012: Australia, Belgium, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. The Korean pavilion in particular will expand further with the Korea International Trade Association (KITA) and Korea Cosmetic Industry Cooperative both adding pavilions.

No other event in the Asia-Pacific brings together as large an international gathering.

International Buyers Programme To open up new business opportunities, the five-year old “International Buyers Programme” offers exclusive opportunities to forge new strategic alliances in all sectors that make up the beauty value chain.

In 2011, more than a hundred prescheduled, one-on-one business meetings such as the one that successfully won Inocorp Marketing (Bangalore, India) a distributor agreement from hair-care solution provider Marcia Teixeira (Florida, USA) took place with buyers from Mainland China, Japan, India, Russia and the Middle East.

Australia, Mainland China, India, Japan and Russia will be the focus buyer markets for the International Buyers Programme at Cosmoprof Asia 2012.

“Focus on” learning at Cosmoprof Asia Every year, Cosmoprof Asia offers up a skillful mix of business and training, complementing the show floor with a rich program of conferences, technical seminaries and events. In 2012, the following has been planned: Focus on Hair – New in 2012!

The hairdressing world will celebrate with a brand-new multiform project, with dedicated exhibition areas and live demonstrations featuring the most outstanding companies. It aims to involve professional hair-stylists in an educational and extremely creative experience.

Focus on Spa and Beauty. With the growing worldwide interest in the wellness industry, the 5th edition of the “Cosmoprof Asia Spa Conference” is not-to-be-missed as renowned experts of the Spa & Wellness world meet to discuss new spa trends and the business implications.

Focus on China. China has long represented an attractive market for many companies and luxury brands. However, not everybody understands the cultural dynamics and complex regulatory environment, nor has the right know-how to establish a sound position in this vibrant market. Cosmoprof Asia will organize an in-depth seminar for visitors and exhibitors on the realities of the Chinese market and its dynamics.

Focus on Japan. The Land of the Rising Sun is particularly interesting for the beauty industry. A dedicated seminar will review statistical analysis, actual business cases, and the needs and preferences of the Japan consumer.

Focus on Packaging. The world of packaging and contract production is an important sector in Cosmoprof Asia. A high quality educational programme is offered to all the operators, with analysis and case histories illustrated by leading representatives of the sector.

14TH - 16TH NOVEMBER 2012

HONG KONG CONVENTION & EXHIBITION CENTRE

THE BEAUTY GENERATION

BOLOGNA | HONG KONG | LAS VEGAS

COSMOPROF-ASIA.COM

Organiser - Cosmoprof Asia Ltd Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: Fairsystem s.p.a. - BolognaFiere Group - Bologna - Italy - ph. +39.051.28.28.48 - fairsystem@fairsystem.it Marketing and Promotion: SoGeCos s.p.a. - Milan - Italy - ph. +39.02.796.420 - sogecos@cosmoprof.com

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Professional Profile

High Tech Technology Driving Salon Growth Quality equipment brands are allowing many salons to thrive in the face of competition from the internet and supermarket brands. And High Tech Laser is more than meeting demand for high performance equipment with its range of highly-regarded brands from the best manufacturers in the Europe and the USA.

O

ne of the most well-known and longstanding equipment suppliers in the aesthetic industry in Australia, High Tech Laser has continued to grow its stable of brands and now includes Energist, iPulse, Deka, HydraFacial, and a host of other internationallyrecognisable brands including CoolSculpting and Ulthera. The company operates across a variety of aesthetic and medical markets and has a dedicated and knowledgeable team with many years experience. High Tech Laser’s Matt Moncrieff discussed the company’s stable of products and the philosophy behind the range that is chosen.

“Our philosophy is to provide wellresearched high tech aesthetic and health products from internationally recognised manufacturers. We want to maintain high quality standards so we source our systems from Europe and the USA. This way we know the systems are well tested, made with quality components and they will reliably produce the results that they claim,” he said.

When asked about the year ahead Matt said there were a host of new products that were going to enable clinics to create a unique point of difference. “The next

12-months is going to be exciting for us as we have a host of new products coming to market. The HydraFacial Allegro is a product that is becoming a must-have for therapists because of the high rates of client retention it achieves. The clients keep coming back because they feel an instant change in their skin and HydraFacial’s ‘Skin Health For Life’ program educates them on the long-term benefits of maintaining regular treatments and for the clinic the in-clinic HydraFacial treatment and the associated retail products are a great revenue stream.”

“The other exciting product we have recently launched is the Deka Synchro Replay, This system now has the largest spot size of any Alexandrite hair removal laser. This will provide the fastest possible laser hair removal treatments. With Nd:YAG and pulsed-light wavelengths available in the same system it provides a high-quality light-based treatment workstation. Over the next year I expect that the Synchro Replay will become one of the leading choices for clinics wanting a highquality hair removal laser.”

“Intense Pulsed Light continues to be a necessary piece of equipment for the

modern day salon. A versatile, good quality IPL allows the therapists to earn revenue from a wide range of treatment options.

Because we are a specialist equipment provider with a nationwide support network our machines are reliable and outlast many competing systems from lower quality manufacturers. As well as offering better training and technical support the systems deliver more consistent results they offer excellent value for money over time.”

“The Energist VPL and iPulse IPL continue to be two highly-regarded brands in pulsed light. The Energist is a medical-grade system that producing high-quality clinical results while still sitting at a mid-range price that is affordable for most clinics. Energist was one of the pioneers of pulsed-light treatments worldwide so their systems have been refined over the years to the point where they are very reliable and provide consistent results.

Because it is European-made it allows salons to promote that as a point-of-difference over salons using lower-quality devices.”

“We have over 400 Energist and iPulse users across Australia which allows us to provide cost-effective ongoing training regularly

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Beauty therapists are increasingly becoming advisers for a person’s overall appearance and technology is playing an ever-increasing role in the services they provide throughout the year. As staff turnover occurs it is extras like this that can save business owners a huge amount of money over time while also making it easy to keep their staff trained at the correct level to deliver highquality treatments.”

Quality Equipment Driving Success Of Salons Beauty therapists are increasingly becoming advisers for a person’s overall appearance and technology is playing an ever-increasing role in the services they provide. Consumers are becoming much more aware of advanced cosmetic procedures, and in line with this, therapists are also exposed to a lot more technical information. With the ongoing awareness of new technologies amongst therapists and consumers having a greater interest in their appearance this trend is set to continue.

Commenting on the successful use of technology in salons Matt said, “We are seeing that salons that have consistently invested in equipment that deliver high quality results are the ones that are thriving. They use it as a point of difference. And if clients see a good result, and they can’t replicate it at home, then they have to return to the salon. This keeps them coming back every month and provides more opportunities for product sales. When the clients like the result of the treatment they

will find a way to afford that treatment again and will go without other luxuries to do that.”

Matt said that HydraFacial was an example of one such treatment that was driving growth for salons in a competitive environment.

“The HydraFacial is perfect example of how use high-quality equipment to effectively grow business. As well as creating instant results that clients can feel the system also comes with one-on-one marketing advice, educational webinars and seminars, as well as marketing materials and strategies to help grow their business each and every year.”

High Tech Laser’s Philosophy When discussing the company’s approach to customer service Matt said his team tried to take a consultative approach and become more of an advisor to their clients. “We pride ourselves on providing clients with objective information and we avoid the pushy sales pitch approach. At the end of the day a lot of our clients choose us because we have given them a realistic view of the benefits of each device and we can back up what we say with research and positive comments from our large base of satisfied clients.”

“In the beauty market a lot of our new business continues to come from client referrals. We have satisfied clients who are happy with the quality and performance of

our equipment and the support they receive,” Matt said.

“Training for clients and their staff is a high priority for our company. Ongoing training and after-sales support are an important part of what High Tech Laser offers and we believe this is what sets us apart. One of the significant strengths of our company is we also work in the medical industry, so we have the knowledge and nation-wide infrastructure to deliver the service medical practitioners expect. This means our clients receive a very high level of service and they can have the confidence that we are a solid company that is going to be around to support them for many years to come.

“If purchasers don’t know how to utilise the full functions of a device then they won’t get the best return on investment,” Matt explained.

“The success of our clients and the numbers of sales we’re now receiving through referrals is a testament that this philosophy is working.”

So what is in store for High Tech Laser in the future? “Our aim is to continue to grow our portfolio of complementary products from high-quality manufacturers so aesthetic practitioners can come to us for all their high technology equipment needs.”

To find out more about High Tech Laser and their range of products call 1300 309 233 or visit www.hightechlaser.com.au

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Advertising Feature

This winter, kiss dull and discoloured skin goodbye with laser at Eden Leading Australian Plastic and Cosmetic Surgeon, Dr Mark Edinburg talks to AABTH about how you can take advantage of the cooler months to schedule in your laser treatments for lasting results.

I

deally, you want a medical-grade clinic that can assess and treat a variety of laser modalities, which has the expertise to combine those laser treatments with skincare, medical-grade peels and other medical skin enhancing products.

Just like your hair, where you need a combination of a good cut, good shampoo, correct conditioner and maybe a few foils, to get the best overall result, so it is with your skin.

There is a wealth of treatment options available, and lasers are at the cutting edge.

When used appropriately, the results are terrific,” says Dr Edinburg.

Dr Edinburg advises against sun exposure, especially whilst being treated with medical grade lasers, as laser treatments may make your skin hyper sensitive to light. Winter is therefore the ideal time to have laser treatments done as your skin is generally paler so the results will also be greater.

At his practice, The Eden Institute of Plastic and Cosmetic Surgery and MediSpa, Dr Edinburg uses the cutting edge medical grade Sciton Profractional Laser, a multifaceted medical grade laser with Broad Band Light applications. This rejuvenating skin treatment can help you to achieve smoother, clearer, firmer, more youthful looking skin on any area of your face, hands and body.

Specific light skin rejuvenation is used for skin tightening, collagen induction and the improvement of the appearance of open pores and skin texture.

The Sciton BBL Nd:Yag medical grade laser is tailored to the individual by The Eden Institute’s highly qualified cosmetic specialist nurses. It can help reduce the appearance of a range of skin concerns such as pigmentation, broken facial capillaries, acne, rosacea and it is even used for permanent hair reduction.

“What you decide to do today will make a big difference when the warmer weather returns. Just think of how amazing your skin will look when it is even toned, fresh and luminous – you can kiss dull and discoloured skin goodbye,” says Dr Edinburg.

Downtime: “This varies from a light blush, to redness and warmth in the treated area (similar to moderate sunburn) that can last for few hours to a few days. However it depends on the treatment and the individual,” comments Dr Edinburg.

Treatment time: Thirty minutes to an hour depending on the area that the laser is being applied to.

Treatment frequency: “Most of my clients undertake a course of 2-4 treatments to achieve optimal results but it does depend on the individual and our cosmetic specialist nurses can design a program to suit your needs”, says Dr Edinburg.

Cost: Sciton BBL and Nd: Yag Laser from around $200 a treatment.

Dr Edinburg shares his Pre and Post Laser Treatment Guidelines for optimum results (The Eden Institute offers a host of different laser treatments and a specialist cosmetic nurse will refine these guidelines to suit your skin) Pre-Treatment Care 1 Stay out of the sun before your treatment and use sunscreen SPF30+ sunscreen. Sun exposure before and after will increase the risk of complications or side effects. Do not use self-tan/spray for 1-2 weeks before your treatment.

2 Do not use Retin-A prior to treatment and make sure to prep skin beforehand using a good skincare range (The Eden Institute can advise you regarding appropriate skincare).

Post-Treatment Care 1 Redness is common for a couple of hours to a couple of days after treatment. The redness is a natural response and usually disappears within a few hours. Until redness has completely subsided, avoid activities that cause excessive perspiration until the area has healed. Keep the area cool and apply aloe vera gel if required. Only use unscented creams or lotions whilst the area is sensitive.

You may shower afterwards using warm water, but avoid hot showers until the skin returns to normal.

2 Avoid swimming pools and spas treated with chemicals or chlorine until the skin returns to its normal condition.

3 Regular application of a daily moisturiser with SPF 30 will dramatically improve recovery time.

4 To optimise the results from our treatments make sure that keep up your skin care regime. Your skin is one of the first things that people notice about you so make sure you maintain it correctly and give your skin the attention it requires.

5 Follow up treatments after completion of a laser course are imperative in order to review the effectiveness of the results. A follow up treatment will be booked for a few weeks after the final treatment and your maintenance plan will be reviewed and implemented.

Dr Mark Edinburg MBBCH FRACS, Medical Director of The Eden Institute of Plastic & Cosmetic Surgery and the Eden MediSpa. Should you have any questions regarding laser treatments, please do not hesitate to contact The Eden Institute on (02) 8814 5800.

For further information please visit www.edeninstitute.com.au

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Advertising Feature

SALON MELBOURNE 2012 Knockout Spectacle of an Expo!

S

alon Melbourne opened its doors to Victoria on Saturday 31st March, offering the most specular program to a record number of visitors (up 16% from 2011). Industry professionals, salon owners and students filled the expo floor, which was laden with the industries most in demand brands, newest product launches and latest trends. The main stage and seminar rooms continuously drew packed crowds throughout the weekend, where visitors were mesmerised by the crème de la crème of talent from the industry.

Becca Gilmartin kicked off the show with The Body as a Canvas, where she created ‘painted floral wreath’ body art demonstrating a 3D effect using the same techniques in makeup application. Becca continued creating off stage on the expo floor, where onlookers were literally stunned at the life like flowers that covered the model’s body.

Runway to Reality with international makeup artist Nicola Burford gave visitors insight on how to adapt international trends into every day reality for both themselves and for clients. Nicola showed us strong brows with straight edges and no arch, noting the importance to create the brow from underneath with a small brush and feathery strokes. She also revealed a statement lip with a gothic twist, referencing the movie ‘Girl with a dragon tattoo”.

Expo favourite Rae Morris treated Melbourne

to two packed out seminars on brand new topics Makeup for Over 30s and Express Makeup. In her first seminar, Rae had visitors on the edge of their seats taking note of her every word, tip and technique as she taught them how to do makeup that draws attention away from the areas of the face that people age the most. She paid special attention to contouring, brow shapes and eyeliner. Rae’s second seminar showcased the very best tricks on how to create beautiful looks in half the time – a service that you can add into your salon menu. Meanwhile The Ladyscaping Showcase with Elly Lukas Beauty Therapy College offered an introductory look into the ins and outs of vajazzling, shaping and tinting and how to bring this celebrity beauty trend into your salon!

The makeup team from Bodyography created strong on trend looks for this years’ Catwalk Parades, while Caterina Dibiase and the team from Heading Out Academy styled the fashion forward hair looks. Winter Blooms saw an edgy take on the traditional braid with a fishbone style and nonchalant flyaways paired with a natural eye makeup and dewy skin. Gothic Romance channelled smoky eyes with a deep plum lip together with a sleek and sexy bun, while Enchanted Evening embraced strong brows and statement lip with wet look textured hair.

Kylie O’Toole and Joey Scandizzo’s Total Looks show saw two hot trends being created in front of a packed floor. The first was a

runway pony with a severe side part. The sleek finish was styled into 3 sections, which Joey revealed was tied with hat elastic – his secret trick! The second look used Amazing Hair weft extensions where Joey created a full voluminous soft wave with a modern 70’s feel.

Caron Laboratories gave Salon Melbourne the very first sneak peak of their world first product ‘Masqua’ powdered hard wax, which is set to launch later this year at the Sydney International Spa & Beauty Expo. Saturday was the official launch for their brand new product ‘Quick Dry Wax Mist’, just one of many innovations to grace this year’s expo floor.

Exhibitors were kept busy over the weekend with lots of interested visitors including the Morroccanoil stand which was a blazing focal point on the expo floor, while Cloud Nine constantly drew a crowd with hair demos throughout the weekend. Visitors also enjoyed the talents of BIBA and BIBA Academy who offered hair-pampering sessions, Gorgeous Cosmetics who created magic with makeup, and Biosculpture painted nails in Express @ Salon Melbourne.

The Victorian doors may be closed for 2012, but keep next year’s dates in your diary for the epic return of Salon Melbourne in 2013 on Sunday 14th and Monday 15th April. Stay tuned on www.salonmelbourne.com.au Media enquiries: Katrina Goh – Symbol PR katrina@symbolpr.com.au or on (02) 9212 1212

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Advertising Feature

2012 Spa &

Beauty Expo Set to be the driving force of the industry

T

he Sydney International Spa & Beauty Expo, under the new reigns of Event Director Julia Erben, will showcase a fresh and futuristic program - proving to be the driving force of the industry for 2012. Set to be Australia’s biggest spa and beauty event, this year’s expo will bring the latest products, treatments, ideas and equipment from the nations largest gathering of leading brands and suppliers.

Visitors will be exposed to the industry’s best as the expo fulfils its mission to equip salon and spa professionals with everything they need in preparation of the growing trends and demands that continue to shape the future market. “The Sydney International Spa & Beauty Expo is the source of inspiration and a pivotal event for every beauty and spa professional looking forward” Erben says of the 2012 show.

The expo will host an industry first Leaders in Business Summit, which will be open to all salons from the spa, beauty and medi segments.

The summit will create a forum for thought and discussion with a future-focused outlook on three key pillars: Offer, Staffing and Marketing.

As consumers impact all aspects of the business, the “Leaders in Business Summit’ aims to equip your business with knowledge on your future consumer profile and strategies on how to prepare your staff and operations to service them.

The Main Stage will be brimming with even more non-stop free inspiration to get every visitor’s creative juices following. Be mesmerised by the latest trends from the international circuit in the form of catwalk shows, and get up and close to an amazing array of celeb artist who will present live demos showing you insider tricks and tips on how to create some of the industry’s hottest looks.

This year, Spa Vision will ignite a truly inspirational light in hall 1, with a static installation display of spa themed interior designs. Each of the four unique displays will focus on a particular ‘spa experience’ translated into an artistic interior decoration.

Spa Vision represents the notion that the

future of the industry is about creating an experience for the client, through interior surroundings and themes transcending treatments that have been offered for decades.

The Organic Zone will be buzzing with a brand new live demo stage set to be the centre of attention in Hall 1. Guest Speakers from the industry’s elite organic brands will open up to visitors offering an in depth understanding of this forever growing sector of the industry.

Throughout the weekend, Organic Zone Exhibitors will be invited to showcase their products and services in short presentations live on stage, giving visitors an exclusive opportunity to interact with the people behind the brands.

The Sydney International ‘Face 2 Face’ Makeup Awards have been revamped with a celebrity judging panel and anewly appointed coordinator, Becca Gilmartin who will bring a modern fresh approach to the competition.

Becca’s amazing makeup and body artistry has graced the Australian Fashion Week catwalks and she has worked with talents such as Alex Perry, Sigrid Thornton and Sophie Monk. This year “we are reinventing the Makeup Awards as the platform for every kind of makeup artist to explore their craft, push their own personal limits and display excellence on a national competition level not yet seen in Australia”, Gilmartin says. It will be an opportunity for recognition by industry peers that also provides an access for career development, with an opportunity to win a mentorship under The Green Brush Project.In its very own hub on the expo floor, the Makeup Awards will introduce exciting photographic and beauty editorial categories that will have makeup artists from around the country buzzing!

The Sydney International ‘Manifest’ Nail Awards will see a new direction with internationally renowned expert Tracey Boyle bringing a more streamlined program with new and edgy fashion-forward themes that are relevant to all nail technicians. Tracey, an experienced educator and previous owner of a successful nail salon and training academy in

the UK, has judged numerous shows globally, including the UK Nail Awards and has been invited to judge at the Nail Olympics in London for 2012. UK nail icon Sam Biddle will be a guest judge for this year’s competition. Sam will also be presenting a highly anticipated ‘Nail Art’ Hands On Work Shop.

Take a trip to our new ‘Beach Cabana’ area, where you can chill out while enjoying some summery refreshments. The ‘Express’ pamper zone makes its debut at the expo where visitors can relax and be styled by expert hair, makeup and nail teams.

The Sydney International Spa & Beauty Expo is set to be quite the turning point in 2012, ensuring that every salon and spa professional has access to all the tools required to create a successful future in this ever changing industry.

Registrations open in June, for more information head to www.internationalbeautyexpo.com.au Keep up to date with the latest news on facebook.com/ SydneyInternationalSpaAndBeautyExpo Say hello on Twitter.com/SpaBeautyExpo The Sydney International Spa & Beauty Expo is a Trade Only event; Industry ID will be required for registration and entry. Sydney International Spa & Beauty is powered by Reed Exhibitions Australia also home of Salon Melbourne, and Hair Expo. Reed Exhibitions is Australia’s leader in creating trade and consumer exhibitions for the Australian hair and beauty industry. Reed Hair & Beauty is the driving force of the industry, bringing together the largest offering of high profile brands, the latest innovation in products and services, and the highest calibre of talent. Reed Hair & Beauty expos are inspiring and educational to all salon professionals looking to move forward successfully in this industry. For more information visit ReedExhibitions.com.au For all media enquiries please contact Katrina Goh at Symbol PR – katrina@symbolpr.com.au or (02) 9212 1212.

Australia’s biggest spa and beauty event brings together buyers, suppliers, purchase influencers, consultants and the media in one place over one weekend.

11 & 12 august 2012

SYDNEY CONVENTION & EXHIBITION CENTRE www.internationalbeauty expo.com.au

Photo - www.andrewmaccoll.com

BOOK YOUR STAND NOW registration opens june

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CIDESCO News

Welcome to Zurich, Switzerland 13th-15th October 2012

C

IDESCO International is holding the CIDESCO World Conference in Zurich, Switzerland between the 13th and 15th October 2012.

This event is an exclusive member’s only educational conference. A CIDESCO Examiners Workshop and Schools Meeting will be held in the mornings of the 13th and 14th October respectively. During the afternoons, international speakers will lecture at the Swissôtel Zurich on a variety of interesting topics relevant to

Beauty Therapy. These lectures will be attended

by CIDESCO Members Sections, Accredited Schools and Beauty Centres, CIDESCO Examiners, Educators and Professional Beauty Therapists ensuring that CIDESCO members received the most up-to-date training available.

On the 15th October, the CIDESCO General Assembly will culminate the Conference which will be attended by 32 invited International Section delegates.

On the evening of the 13th October, a

Cocktail reception will be held at the CIDESCO International Head Office in Zurich to which all invited CIDESCO delegates can attend.

The night of the 14th October will be a traditional Swiss dinner attended by invited delegates at the Zunfthaus zur Saffran (Guild of Saffron – the oldest craft guild in Zurich with a restaurant) boasting views of the Town hall and the Limmatquai.

Further information can be found on the CIDESCO website at www.cidesco.com

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CIDESCO Examination Kuala Lumpur

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ecently I was given an assignment to examine candidates in Melaka and Kuala Lumpur for their CIDESCO exams.

CIDESCO being an International examining organisation has a standard as per their Syllabus, very similar to the Australian Training Package. The students undertake minimum 1200 hours training before being examined.

Interestingly, Malaysia is a country where many ethnic backgrounds meet. Therefore I wasn’t really taken by surprise that in the 3 schools I examined (Clara International Melaka and Kuala Lumpur, and Adonis Kuala Lumpur) I met international students from Iran, China and Japan. The languages the exams were conducted in were English, Malay Bahasa and Mandarin. Therefore I was working with an interpreter.

The standard of skills demonstrated and theoretical knowledge shared was generally very good. As in all schools, there will be

some candidates who do not meet the criteria required by CIDESCO. The additional subject which is part of the exam, allows candidates to express themselves in their own way with the subject they choose.

This is an interesting part of the exam as some candidates like to perform traditional treatments with explanation, others like to decorate nails and of course there will always be the fantasy makeup either on face or body. On this occasion, the makeup that I witnessed took on a theme of “being green and environmentally aware”. The ingenuity and originality of the makeup was most creative.

The pictures show the candidates taking the exam are nervous and concentrating very hard, however, upon completing their exam are very happy indeed!

Play with this if you want – I’m obviously not a journalist!!!

Narelle Blinman

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Advertising Feature

Sydney skin expert Nadia Boultwood achieves remarkable results with the Mayerling Skin Renewal System

Peel Success with Mayerling Skin

L

eading Sydney skin aesthetician Nadia Boultwood is proof that remarkable results can be achieved with the Mayerling Skin Renewal System.

Having experimented with various types of skin peels, both on herself and on her clients, Boultwood, says the Mayerling Skin Renewal System delivers fast and visible results.

“I strongly believe that you should first use the product on your own skin before treating a client, “she said. “I have suffered from large pores all my life. The only way I’ve been able to reduce the size of the pores has been by a course of Mayerling nanopeels.”

In addition to treating her own skin condition successfully, Boultwood says she has achieved remarkable results on her clients.

“I’ve seen many skin conditions and have worked with various different peeling agents. I’ve found the Mayerling Skin Renewal System has been one of the most effective,” she said.

This year marks an impressive 40 years in the beauty industry for Boultwood who has clients from all over Sydney visiting Nadia’s Skin Therapy Clinic in the southern suburb of Bexley.

A highly regarded aesthetician, Boultwood’s passion for beautiful skin stems from when, as a 19 year old, she and her sister travelled to their native Italy to learn the beauty business from their aunt.

“What we learned was that skincare products manufactured in Europe were not as effective

for Australian skin because our climate is so different,” she said.

What makes Mayerling Skin Renewal System different to other skin care products is that it was specifically developed by now retired Macquarie Street plastic surgeon, Dr Lawrence Ho, to treat Australian skin types in the Australian climate.

Dr Ho says he formulated the Mayerling Skin Renewal System to be “a noncomplicated, no fuss, results orientated range that delivers results.”

The Mayerling Skin Renewal System comprises a range of salon nanopeels, complemented by a homecare system of creams, designed to produce optimum results when used together.

The homecare system of creams consists of a combination of glycolic acid, salicylic acid, bearberry extract, retinyl palmitate and antioxidant vitamins, in various combinations and concentrations.

The active ingredients act synergistically to produce a smoother, clearer, lighter, brighter and more even skin with a refreshingly vibrant appearance in most skin types.

As each client has different needs, Boultwood recommends a course of between six to twelve peels whilst at the same time using the homecare system.

“Maintenance is the key. Like anything, whether it’s a diet or an exercise regime, it’s

important to maintain a consistent skin care program,” she said. “Once a client has completed their first course of peels, I suggest they come in once a month for a salon peel whilst continuing to use the home care products.”

From years of working with peels, Boultwood has found that the skin must first be resurfaced to achieve any improvement in its texture. She stresses that it’s important for clients to know that “the peels do no remove skin layers.”

The Mayerling Skin Renewal System nanopeels remove dead cells from the surface of the skin, build up collagen levels and speed up the new cell renewal process, resulting in a healthy glow and radiant skin.

Boultwood has treated many different skin types and conditions – ranging from acne, aged and sun damaged skin to rosacea. Her clientele ranges from as young as nine years old to women and men in their 60s.

Boultwood has found that her clients’ skin conditions have responded well to a course of nanopeels.

‘The Mayerling Skin Renewal System is most effective in treating skin with environmental damage, sun damage, pigmentation, blemished and acne skins and oily skins,” she said.

“It breaks down a lot of the oil and debris that has accumulated in the pores which in turn allows the pores to shrink creating a more

The Australian Beauty Therapist Magazine

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The secret to good skin is to be consistent with your treatments. It may take up to a year but you will see younger, smoother, healthier skin.

Benefits

of the Mayerling Skin Renewal System peels: Exfoliate unwanted dead skin cells and encourage the growth of new skin cells Fade pigmentation and sun spots caused by sun damage Antibacterial proroperties help to control acne Reduce oil and debris from pores to reduce blackheads and reduce pore size Improve blood flow to the skin to improve nourishment to the cells

Renewal System refined appearance,” she said. “Everyone’s skin is unique and the results vary of course.”

To date, Boultwood is thrilled both with the results and the feedback from her clients. She claims that the Mayerling Skin Renewal System is one of the most superior skin care ranges she has worked with during her extensive career.

Boultwood adds that what makes the Mayerling Skin Renewal System even more attractive to busy, working clients, is that there is no down-time during a course or peels.

“My clients love the peels because they can resume their normal activities immediately after a visit to the salon. That’s why we often call it ‘The Lunchtime Peel’, it really is,” said Boultwood.

“It is also very important to protect your skin by using a 30+ SPF sunblock,” she said.

Winter is the best time to undergo a course of nanopeels as the harsh weather can often create dehydration, flakiness, dryness, redness and even worsen existing conditions such as acne and rosacea.

The cooler months play havoc on the skin causing it to lose its lustre and vitality making the Mayerling Skin Renewal System ideal to help rejuvenate the skin and create a younger glowing complexion.

The Mayerling Skin Renewal System is also effective in reducing pigmentation from ageing, sun damage, pregnancy and the contraceptive pill. Mayerling visibly improves

Give skin a healthier, firmer, more youthful appearance

scarring, reduces the size of large pores and decreases the appearance of wrinkles.

“The secret to good skin is to be consistent with your treatments. It may take up to a year but you will see younger, smoother, healthier skin,” Boultwood said.

Look up to 10 years younger in a year “It’s so important that the skin must first be brought to a healthy condition. In all my years of experience I’ve found that products will not work as effectively if the skin is not healthy,” she said.

“A course of Mayerling nanopeels will work on correcting your skin while the homecare products will maintain the salon results.”

Boultwood says that the way people treat their skin today has changed dramatically in the 40 years she’s been in the beauty business.

“People are becoming more educated and they want results,” she said. “It’s not enough to just have a pampering facial. With today’s technology and superior products, we can now deliver more effective results through noninvasive treatments such as the Mayerling Skin Renewal System.”

The Mayerling Skin Renewal System is only available through selective, fully-trained beauty salons and paramedical clinics. For more information on the Mayerling Skin Renewal System go to www.mayerlingskincare.com If you would like a Mayerling representative to visit call 02 92212620.

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Little acts of gratitude, appreciation and thankfulness will outweigh negativity and dismiss the need to remind your team of the measures of success that contribute towards the overall goals of the team and your business.

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Maximise the performance of your staff by uncovering the barriers that get in the way of high performance

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s an owner of a beauty college or business, you are very much aware of the performance of others, particularly when it doesn’t meet the standard you have set.

Talking to people about their performance can be a difficult task and often put either or both the parties in an awkward position. Choosing the right words, the right moment to have the difficult conversation and being aware of the outcome you’d like to achieve, are all critical to improving the potential of your workforce.

However, you forge ahead focussing on correcting the behaviour you believe is holding the team member back from achieving full potential with fingers and legs crossed, hoping that the outcome will be satisfactory.

But wait, there is another option and that is to use a tool that will reveal the true personality of the other person and what contributes to their behaviours.

The ground breaking 21st Century tool I am referring to is known as ESI. ESI – Executive State Identification – is a progressive, psychoanalytical tool essential for gaining a more intimate understanding of behaviour and its impact upon employee performance.

ESI uncovers the barriers that get in the way of high performance, barriers you may not even be aware of. It also uncovers natural strengths from which to leverage motivation.

In ESI terms, these barriers are called you inhibitive states and the strengths are called your supportive states.

You know when you’re striving to achieve a goal and you get so far and just don’t know why you can’t get to the end result? Well, perhaps it’s a state that’s inhibiting your progress. By understanding a person’s various states, ESI supports the personal growth of your team member.

ABOUT ESI I have developed ESI from Ego State Personality Theory and it works on the premise that your personality is made up of separate states, rather than a whole. Your mind is unique and works from several different states, yet you can only operate from one state at a time. The state that is ‘in charge’ (or in operation at the moment) is known as the executive state, ie, it’s the one that’s ‘running the show’.

By identifying other supportive, helpful states within you, you will be able to harness their power and ensure they occupy the executive position, while moving those unwanted inhibitors out of the way.

Let’s take for example, a state in you that may harbour thoughts of resentment, perhaps brought about when an instruction is misinterpreted or inappropriately carried out. When you address that situation from the state of resentment, ie, the one from which you communicate, consequent inappropriate behaviour from you and an inappropriate response from your team member is likely to occur.

AWARENESS IS KEY Being aware of your states will give you more options from which to choose and a more appropriate state can be selected for communication. This approach, when used with performance management will unleash workforce potential and increase profitability in your business.

For example, communicating from the state that values (or respects) your team member will generate a completely different dialogue and enhance, rather than inhibit, the communication process. Your state that values your team member will appropriately define a better course of action, as opposed to the state of resentment.

Imagine if you were consciously aware of the state from which you were operating when delivering updates on performance, or giving simple words of thanks or praise. Or, if the performance warranted reprimand, being consciously aware of your state/s would give you greater power and control over the outcome.

It is no surprise that open, honest, regular communication around performance will increase productivity and employee engagement. This doesn’t mean micromanaging the team; rather, it reflects that KPIs are clearly defined and the team understands and works with the performance benchmarks that are in place for your business. The pathway to overall organisational success is clear to everyone, from management through to the therapists working in the business.

My belief is that time gets in the way of supporting people with regular feedback or simple words of encouragement on performance.

WHY IS EXCEPTIONAL BEHAVIOUR LEFT UNRECOGNISED AND UNREWARDED? Are performance reviews conducted regularly in your business? My experience with performance reviews demonstrates to me that employees often feel unrecognised and unrewarded for their efforts. In many instances, promises are not kept with regard to training and personal development, and

there is an overall sense of dissatisfaction.

ESI provides an excellent opportunity to identify factors present in the performance review process. States can be easily identified or discussed, and by focusing on supportive executive state, employee engagement increases and KPIs are more easily met.

Working effectively with your team by considering that employees have a variety of states, both supportive and inhibitive, will increase workforce performance and engagement. Investing in the people who perform the many various tasks that contribute to your successful operation can be as simple as recognising and acknowledging their performance; in particular, exceptional performance.

Performance that goes unnoticed will directly contribute to a drop in morale, which in turn (as you probably know) equates to low performance.

This in itself can be the one significant factor that could bring a business down.

The solution to addressing this type of performance, acknowledging the poor performance yet wanting to also address the potential of exceptional behaviour, is to be aware firstly of yourself and the state from which you will respond or communicate the next message.

In other words, allow the state in you that values your employee to do the acknowledging.

AVOID BEING PROMPTED BY NEGATIVE EMOTIONS We experience behavioural triggers every day, in varying degrees. Most of these behavioural triggers are all no more than so many minor annoyances, like the mosquito buzzing around without landing on your skin.

You’re distracted for a moment until you swat it away. Occasionally it may bite you and the discomfort lingers with the pain preoccupying your mind and your emotions.

Sometimes in the workplace, it seems that we’re being ‘triggered’ all day long with one negative event after another, and it drives us to behave from states of impatience, fear, frustration or even anger.

It’s certainly possible to be triggered positively, such as viewing a beautiful sunset, a happy memory or an unexpected compliment; yet, biologically, we more frequently choose to come from the state in us that senses danger.

The result is that we notice what’s wrong far more readily than noticing what’s right. And a keen observation is that bad information is processed more thoroughly than good.

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The pathway to overall organisational success is clear to everyone, from management through to the therapists working in the business.

WHAT FEELINGS DO PERFORMANCE REVIEWS EVOKE? When a team member receives a performance review, do they focus more on the positive comments or the negative ones?

Losing something makes us far unhappier than acquiring the same thing makes up happier.

They will demonstrate a type of ‘toxic’ behaviour that will spread rapidly, possibly throughout the entire team.

Consider for a moment the states you may call gratitude, appreciation or thankfulness.

Now consider how you behave when either one of these states is executive. In other words, what are the roles of the state? Ask yourself the question: When was the last time you recall having one of these states executive?

Was it at work or perhaps at home? Do you recall a situation where you could have applied the behaviour of one of these states, yet chose to place another inhibitive state into executive? What was the outcome, and could you have changed the outcome by being more selective of your state of behaviour?

ELIMINATE NEGATIVITY Think of a time when you felt a sense of gratitude towards another person, or appreciated what your team members did in the workplace. I don’t mean the large achievements; the small, incidental acts that could have gone unnoticed, yet contributed greatly to the success of your business.

Little acts of gratitude, appreciation and thankfulness will outweigh negativity and dismiss the need to remind your team of the measures of success that contribute towards the overall goals of the team and your business.

With executive coaching and performance counselling, I often suggest that people start a ‘gratitude book’ or ‘gratitude chart’ and this is where they write each day the small things they are grateful for. Things such as, a client being totally satisfied with their treatment, or the biscuit tin in the team room being full.

These little acknowledgements will greatly discourage workplace negativity.

I encourage you to try this for one month and invite team members to also add to the book or chart.

FINDING YOUR OWN STATE Take the time right now to mentally scan your body. How are you feeling? Are you breathing any faster than usual? Do you sense any anxiety in your stomach or your chest? Are you feeling slightly uneasy or irritated by what you’ve just read? Perhaps it’s a positive feeling, or one of agreement with the words you’ve just read. Can you identify that part (state) of you that is reacting to these words? If you can, could you give it a name and, if you could, what would you call it?

Identifying states and giving them names makes for easy identification. Names may be as simple as anger, frustration, curiosity, satisfaction or annoyance.

What’s very important at this stage is to recognise that there is actually a part of you that’s executive, triggered by the words you are reading. Another observation would be to ask yourself if this state is one that supports or inhibits you and how often it is present – in other words, how often is it in executive? Similarly, if you notice a member of staff acting from an inappropriate state, rather than acknowledging that state (a potentially disastrous call) acknowledge that you know there’s a part of them that could behave or perform in a more positive or supportive manner.

WHAT PART OF YOU IS DOING THAT? Let’s say a team member is frequently arriving late and, after the manager checks that there are no home issues causing the lateness, discovers it’s simply laziness or lack of motivation in the morning. During the performance discussion they might suggest they know there’s a part of them that is motivated to get up on time and be at work – they’ve seen it demonstrated in the past.

They could then ask, ‘What’s happened to that part of you?’ There just might be some interesting conversation generated here that will uncover a range of underlying factors. By asking them to identify the relevant ‘part of them’ it allows them to step outside themselves and answer from a different perspective. There’s no blame assigned and they are more likely to take responsibility for their actions.

Another observation is that by asking about

the part of a person, they’re not asking about the whole of that person. Curious as it may seem, give it some thought. If I ask you about a part of you, you could in that moment ‘step outside yourself’ and answer from another part of you that’s possibly doing okay.

INHIBITIVE Vs SUPPORTIVE STATES The negative qualities feel threatened, showing evidence of inadequacies and unworthiness that tend to offset the positive list of qualities, or in ESI-speak – inhibitive vs supportive. Yet it’s the negative that catches your attention. Carl Jung referred to these qualities as our shadow – the weaknesses, shortcomings and unacceptable aspects of ourselves that we typically seek to disown.

Parading your strengths and denying your shadow doesn’t win friends or influence people, and it can be an energy drain.

Acknowledging your unsupportive factors and admitting to your mistakes tends to inspire greater respect, and you will go on to achieve greater performance.

ESI invites you to accept the whole of who you are. Accepting both supportive and inhibitive states gives you greater strength of character that will empower rather than force you to defend yourself so vigilantly. States that may have previously triggered you into poor performance can become a source of information and learning. An understanding of your states that make up ‘who you are’ will produce honest self-observers. If you are prepared to acknowledge what is true without losing value in the process, you can draw on more supportive states from which to perform in that moment. In other words, you become the person you are capable of being.

ABOUT THE AUTHOR Jan Sky lives in Sydney, Australia and is in the business of creating a difference in the workplace and in people’s lives. Jan specialises in people development and is an international author and speaker who facilitates change. Author of the book “The Many Parts of You” which has been translated and now available in Finnish.

Visit the website www.execstateid.com.au or email Jan on jan@execstateid.com.au

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Working as a Team

The beauty/cosmetic enhancement world now has many players involved.

Unfortunately there are also only a certain amount of dollars to go around.

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his has made the area very competitive, and at times, very political. That is why the event which occurred last December was so ground breaking.

From the 17th to the 20th November last year the ASAPS (Australian Society Aesthetic Plastic Surgeons) held a non- surgical symposium which was open not just to all cosmetic doctors but even to all beauty therapists.

This is the first medical conference I have ever heard of which opened all of its lectures to all attendees.

Whether as a nurse, beauty therapist, psychologist or member of the media, I have never attended a medical conference anywhere in the world, which opened all of its lectures to me.

I was absolutely stunned when I heard about this upcoming event .I attended, and also gave a lecture about working with the beauty therapist.

That room was full of everyone from doctors of all types of qualifications from dermatologists, cosmetic physicians, plastic surgeons through to nurses and beauty therapists.

Not only were the attendees so mixed but the level of lectures and speakers was certainly at an international standard.

I had thought that the lectures may have been toned down a bit to cope with the diversity of the attendees, but no, these were lectures where even the doctors who were attending were furiously taking notes and excited by the content.

What was also very impressive was that the doctors had included people such as myself, and leading makeup artist Rae Morris as lecturers. Rae’s lecture was so well received that many of the doctors were lining up during the break to ask her more questions. The room was also packed for that lecture and the biggest group were the doctors.

Dr. Steven Liew Plastic Surgeon from Darlinghurst NSW was the scientific convenor.

Dr.Liew had travelled the world to make sure that the standard of all speakers was the best possible. He had even sent questionaires out asking prospective attendees what they wanted to learn about and built his lectures from that .Therefore ensuring that all subjects were totally relevant. Having Dr. Liew as the convenor and one of the speakers ensured an international standard as Dr. Liew is regarded as one of the best medical injectors in the world.

Any commercial talks were held in the first part of the event and clearly labelled as such.

I spoke to Dr. Craig Layt, cosmetic plastic surgeon, who is the President of ASAPS. Dr. Layt has practices in Benowa and in Ballina. He is a highly respected member of the cosmetic enhancement community so I was not really surprised that under his leadership such a ground breaking event would occur. I had always found him to be very supportive of the beauty therapist.

I asked Dr. Layt what prompted him to include the beauty therapists ,not just as attendees, but more importantly ,allow them into all the lectures. He said,”many of the clients of the beauty therapists have nonsurgical treatments with the doctors and therefore they should know exactly what the doctors are doing and why and what the latest methods are. I feel so strongly about the positive impact that beauty therapist’s work can have on all of my patients “.Dr. layt feels that there are huge benefits in better results and faster healing time for the non –surgical or surgical patients when they are under that care of the beauty therapist who is able to prepare their skin appropriately before and after treatments.

Patient management is a team approach.

As surgeons we are used to this approach in managing our patients. If everyone involved understands what the other person is doing and can expand their horizons with regard to options for treatment, then everyone benefits.

If a beauty therapist is seeing a patient who is concerned about her facial aging then isn’t it great that that therapist can talk about all of the options and how they benefit, not just what she can offer.

Ultimately of course, it is the patient who wins as they get all the best services that the allied team of professionals can offer.

Dr. Layt practices what he preaches. He employs 4 beauty therapists at the moment and later, following expansion of his practice which is occurring now, he will be employing many more.

The initial plan of the ASAPS was to hold the meeting as a one off event but the feedback was so positive that plans are now underway to hold it as a yearly event. As this decision was only just made there will be no meeting this year ,but as from 2013 the ASAPS NonSurgical Syposium will be held yearly every September. Dr. Layt understands that the most important aspect is to keep the quality and integrity of the event at an international standard and also to keep it open to all players in the cosmetic enhancement/beauty arena.

I feel that the holding of this symposium has really let the beauty /cosmetic enhancement community and even the public know, that the beauty therapist is an essential part of the community and she should be treated with the respect that her valuable contribution demands.

Ms Ricky Allen BSc.CRN.Dip.PA Mob 0412700720 Fax (02) 99052229 rickyall@tpg.com.au

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on file: industry nail news

Australian Professional Fingernail Association

CONSUMER GUIDELINES FOR PROFESSIONAL SERVICES

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he following is a list of guidelines to help consumers understand what to look out for when seeking the services of a nail technician or visiting a nail salon.

The list highlights some of the specific procedures or treatment practices which are approved by APFA. If you have any questions or comments, please email president@apfanails.com.au or visit www.apfanails.com.au Before your treatment, take a look around you. Watch the other technicians, and how they work. Some things to look out for may include: • The salon floor and workstations should be generally clean and free of nail clippings, dust or debris.

• You should be able to fully communicate with salon staff and your technician. Your personal needs should be understood, and acted upon by your technician.

Your therapist or technician should ensure a client consultation form or card is completed.

• Fresh hand towels should be used for every client.

• Tools and nail files must not be used from one client to the next without cleaning and disinfection or sterilization (ask to witness disinfection, if you are unsure).

If soaking in disinfection containers, liquid should not appear cloudy and container should be kept covered to minimize dust or other particles from contaminating the solution.

Your very own file pack is recommended, although not mandatory. You may be offered to take your files home, so you know they have not been used on anyone else, or alternatively, many salons store them in an individual non- airtight container or bag, with your client card.

• The salon or technician should not use products from unlabelled or unmarked containers.

• Salon restrooms (where available) must be clean and, as a minimum, a salon should provide a basin for washing your hands, along with liquid soap and paper towels- not a used hand towel.

• If ‘drills’ are used at all, the ‘bits’ should be taken out of

disinfecting solution in front of you and a new sanding band fitted, which should have no signs of prior use. APFA recommends that drills never be used on your natural nails EVER, regardless of the type of drill bit being used. If you experience pain, cuts or burns from the use of drills, stop the treatment and leave.

• Nail technicians should NEVER use razors or blades on client’s feet. If you see a razor or blade being used on client’s foot – then you should leave and contact your local council and APFA. Avoid Nail Technicians or Salons service providers who: • Do not wash or sanities yours AND their hands before performing a service.

• Provide services to clients with infected fingers, nails, toenails or feet.

• Provide services that are painful or cause damage to your skin or nails.

• Cannot explain how they clean and disinfect their nail files, clippers, bits and tools when asked.

• Cannot explain how they clean and disinfect foot spas when asked.

• Do not have a log book indicating when pedicure foot spas were cleaned and disinfected.

• Use an implement or other object to forcibly remove or “pry off” artificial nails.

• Do not provide each client with a clean and disinfected nailbrush for scrubbing underneath nails.

• Do not use a clean, freshly laundered or disposable towel.

• Will not show you current qualifications when you ask to see it.

• Say they are too busy to properly clean and disinfect their tools.

• Stick their fingers directly into jars or containers.

• Do not discuss concerns, ask questions and/or complete consultation before performing service.

Any questions or concerns about safety and hygiene within nail salons can be directed to president@apfanails.com.au

The Australian Beauty Therapist Magazine

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on file: industry nail news

Report from APFA

There are a wide range of reasons that people choose to (or choose not to) join an industry association

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ome join to stay on top of industry issues and developments, some are looking to network with other professionals within their industry, some are looking to improve the standards of their industry, other do it simply because they are passionate about their industry and this is their way of showing their support.

Your choice whether to become part of an industry body - or not, is completely yours. Don’t let those with dubious agendas influence your decisions. Do your own research, ask your own questions. Only then can you make an informed choice, one which is right for you.

Of course, the Australian Professional Fingernail Association would love to have you on board. Our membership

– new and old, continues to grow. The more members who are part of the association, the greater the voice. If you want to help your industry to grow, in the face of the challenges of the cut-price nail bars, if you want to improve your industry regardless of a perceived lack of standards or regulation – then an industry association is the way to go.

Criticism has been made about the communication between the A.P.F.A and its members. Some of that criticism is fair. After all, A.P.F.A is run by a team of volunteers, each with their own nail and beauty businesses to run.

We acknowledge that we need to make some improvements in getting back to our members.

However, thanks to Facebook we have a great mechanism for staying in touch with our

members, 24 hours a day. If you haven’t joined our Facebook page, you can visit us at www. facebook.com/APFAnails. In order to improve our service delivery to members, we are always looking for volunteers to join the committee. If you think you have what it takes, send your expression of interest and let us know what you can do to contribute. Emails to simon@apfanails.com.au Naturally, like all industry bodies – we have our share of detractors. There are some within the nail community who pour scorn over anyone who makes recommendations or sets guidelines. Not everyone agrees with every recommendation, nor are they obliged to. That doesn’t mean that the A.P.F.A shouldn’t set guidelines or recommendations, which serve as benchmarks for the

industry to strive to achieve. The guidelines are based on extensive research and consultations with the industry researchers, professionals, training providers and our members themselves.

It must be pointed out that the A.P.F.A are not a regulatory body.

We are not the industry’s ‘police’.

However, we do have a publically available ‘Code of Ethical Practice’ as well as ‘Consumer Guidelines for Professional Service’ which all members of the A.P.F.A have agreed to follow, as a condition of their membership. Their membership with the A.P.F.A, their A.P.F.A badge and certificate shows their peers and clients that they value the standards which the A.P.F.A represents.

For more information, visit the A.P.F.A website: www.apfa.net.au

Code of Ethical Practice

As a professional and member of APFA I will endeavour to: 1 Uphold my professional standard by continuing my education thus furthering my skills and knowledge for the betterment of clients and to promote professionalism to the public.

6 Not intentionally issue false or misleading information about my skills, services or products and to conduct my business dealings in a legal and proper manner.

2 At all times conduct my career activities in a professional manner, which will demonstrate respect of client, colleague and my profession.

7 To participate and encourage activities to help promote and improve, for the betterment of my industry, knowledge, information and experiences with my fellow professionals.

3 Not to partake in vexatious or slanderous criticism or demeaning actions, which may sabotage a fellow APFA member either in a personal or business manner.

8 Value rigorous and respectful debate of issues, theories, methods and professional practices.

4 Maintain at all times total client confidentiality.

5 Comply with the APFA Consumer Guidelines for Professional Services as well as Federal, State, Local Government and Health Department requirements to ensure the safety of client and staff.

9 Display this code of ethics and ensure all staff will adhere to same.

10 Should I fail to renew my membership or uphold this Code of Ethics I shall willingly return my badge and certificate to APFA. July 2011

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on file: industry nail news advertising feature

JESSICA Vartoughian’s logo - the double JJ - is a marker of quality like Chanel for fashion and considered the world’s foremost authority on natural nail care.

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JESSICA “Award Winning” BACK in AUSTRALIA!

ew York Times describes JESSICA Vartoughian as “The First Lady of Nails”.

Loved by the press, celebrities and manicurists alike, Jessica provides everything you need for gorgeous fingers and toes, from the extensive treatment range to over 200 fashions forward fast drying Custom Colours.

Jessica’s A-list clients include Drew Barrymore, Julia Roberts and Demi Moore to name a few!

JESSICA launched the world’s first ever nails-only salon in the world in Sunset Boulevard Hollywood at the age of 23...

JESSICA also introduced “French Manicure” to America.

Men trust JESSICA and are frequently seen leaving Sunset Boulevard nail clinic. This includes Michael Douglas, Bruce

Springsteen and Seal. “We do a lot of men; it’s chic. It shows they have self-respect. I have designed a matt polish especially for men “Matt for Men”.

If Demi Moore breaks a nail skiing, she saves the broken portion and brings it straight to Jessica’s elves for an immediate glue-on. “Demi comes to the salon once a week with the whole family - “She comes with Bruce her ex-husband, and his new wife and their girls” JESSICA knew Princess Di “Princess Diana had no nails, she bit them through nerves.

JESSICA trained Princess Diana’s manicurist” - and cried buckets when Princess Diana died.

The Jessica System divides customers nail types into Damaged, Dry, Brittle or Normal.

With different basecoats and treatments available for every nail problem, you can confidently prescribe the correct treatment knowing that your clients can now achieve long healthy beautiful natural nails with the JESSICA system without having artificial nails.

Jessica’s products maximize the natural healing powers of the body and promote well-being.

“The nails are the mirror of your health….she quotes, white spots signal dryness, ridges or if you suddenly develop yellow blotches could be a sugar problem!” Protein in your diet is very important, as well as drinking lots of water!”

JESSICA premium polishes are free of Formaldehyde, Toulene, DBP “vegan friendly” and are vitamin enriched for extended

durability and added protection for healthy nail growth JESSICA Vartoughian now CEO of a multimillion-dollar empire although no longer does nails her main role today is as educator and lecturer around the world.

Jessica’s quote: “When you touch someone’s hand you have to be very gentle because it goes all the way to your soul… who else holds your hand for an hour? It’s tender loving care.”

Masters Beauty International Importers and distributors Australia Email: admin@jessicacosmetics.com.au www.jessicacosmetics.com.au Voted best Nail Polish - best Soak-off Gel - Favorite Quick dry & U/V Gel polish

The Australian Beauty Therapist Magazine

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on file: industry nail news

Marketing Strategies that bring clients in ...and keep them coming

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arketing can be a fun exercise or, as it is for many, a drudgery that keeps getting put off until another day. It is however one of the most vital elements for your business and it must be treated as such because if this area is weak or nonexistent, your whole business could fall down.

To make your marketing effective and to get the most from your time, energy and money, make sure your marketing is well leveraged and going to the right avenues.

Great leverage means doing something once, then reusing or repurposing for other streams of client attraction. This not only saves you valuable time but will be ensuring you are sending out the same message to attract the exact clients you are looking for.

Your business success relies

on new clients coming through the doors of your salon, on a consistent basis. It also relies on the current clients returning again and again to visit your salon and use your services.

Which marketing do you choose? Among the many and varied ways, methods and strategies you can employ to market your business, I believe there are some that need to be in the ‘foundational’ category of building clientele and keeping them long term.

Here are 3 of the best ways I believe you can really strategise and leverage to get clients not only coming through your doors, but staying as long term, loyal clients that send massive referrals to you.

1. Shameless Self Promotion This is the biggest and most effective way to get salon clients.

In my opinion I believe it is also

the easiest and mostly it is free!

If you are in the salon business, you must display your work. You must be a walking billboard of services available and the results achievable. The most important advertising you can ever do is what you portray to others.

Are you reflecting the professionalism and services offered at YOUR salon? If not...why?

Finding time to give yourself treatments and services is a challenge for many of us. It will usually involve staying up late, staying after work, getting up early and often missing out on something else but I believe this must be a priority in all salons. If you are the owner of the salon, perhaps make a time each week where your staff and yourself are available to help each other with personal services required, for instance waxing, tinting, nails, hair,

tanning and so forth. If you are an employee in a salon and this is not the done thing, I would firstly talk to the owner about the benefits of self promotion but I would at least set an example for others to follow and begin to look perfectly groomed yourself, always.

Many business owners are still spending big money on advertisements such as the Yellow Pages phone directory and other salon directories and yet they are not being vigilant on how they and their staff are seen by the public. A person will engage in a conversation with you if they can see your eyebrows are striking, you have a great piece of nail art on your fingers or toes or you are looking beautifully tanned. Make yourself an appointment and be vigilant with this marketing strategy. It will pay off!

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on file: industry nail news

2. Networking This is something you can do for free in most cases. It is also the best way to get in front of your target audience...your ideal clients.

Work out who your ideal clients are and then find the groups and places they hang out. This could be offline networking in physical locations such as play groups, movie clubs, gyms, reading groups, business groups and so forth.

Wherever the clients are that you want to attract into your salon that is where you want to be and become known.

An important thing to note here is that networking does not involve simply showing up and shoving business cards into people’s hands!

Networking is about getting to know people and finding common interest and while you are conversing it will be up to you to listen well. People will reveal to you in their stories what problem they would like solved with their beauty needs and then, you can offer a solution to them, give them a card

and let them know if they ever feel they would like to discuss it further they are more than welcome to come and see you anytime.

Networking can also include online locations such as Facebook, LinkedIn, Twitter and Pinterest.

Do your research first and find out if your target audience are actually in these places and if they are- join the groups that you are interested in and start interacting.

Facebook, especially, is a wonderful networking tool and when used as a marketing strategy can really begin to bring in new clients, create a social buzz and have your salon attracting attention.

Firstly, you can offer weekly ‘Facebook only’ offers which will encourage your clients to like your page and then their friends will see this too and they will come. Social buzz is a brilliant way to get new people looking at your business.

Facebook is also a big business card for you. Your details, hours, services, prices and products can

all be here for visitors to see. This is great and will reach people who you normally wouldn’t reach yourself in everyday life. It also allows the new clients to see a little of your personality so keep friendly and share some of yourself too.

Again, get to know people.

People don’t really care in the beginning who you are. They care what you do and how you can solve their problem. So stay open and listen well.

3. Mobile Marketing Your Market Has Gone Mobile - A Marketing Strategy Every Business Needs To Embrace This is the new way to do your marketing and it is very quickly becoming the most effective way to reach clients, existing and new.

Just about everyone has a mobile phone these days and we have them on us nearly 24/7.

Mobile marketing reaches your clients where they are looking on their mobile devices.

Your clients can book online, see your store and purchase

directly from you via their phone or mobile device, see your weekly specials, be informed of upcoming events, scroll your service menu for information on other services and most importantly - you can send notifications directly to your clients to fill empty appointment spots. Now THAT is effective marketing in my books!

If you own a large salon or day spa then you need to be marketing in the mobile arena. If you are not - you will be left behind. What are the benefits to you and how exactly is Mobile Marketing going to increase sales and profits?

• LEADS • CUSTOMERS • SALES • EXPOSURE These 4 areas are essential in your business and the growth will depend on your marketing. Mobile Marketing will easily increase: • Client Loyalty and Referral • Social Buzz and Interaction • Daily Cashflow In Your Pocket • New Clients Through Your Doors

The Australian Beauty Therapist Magazine

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Just about everyone has a mobile phone these days and we have them on us nearly 24/7.

Mobile marketing reaches your clients where they are looking – on their mobile devices.

Mobile Marketing is so much easier for you with less time spent on finding clients as you will begin to ATTRACT the right clients to your salon. The placement of a QR Code (Quick Response Code) at your counter and in your advertising will enable every client to quickly download your App to their phone. THEN you can get their attention easily with Push Notifications directly to them - instantly.

Mobile Marketing should now be one of the essential elements and tools in your salon. If not, your competitors who are more up to date will be winning your clients loyalty. Your clients are already embracing this new era of mobile Apps and your business needs to be in their view also, 24/7.

‘Mobile marketing is the most powerful advertising medium ever invented.’ New York Times The Advantages of YOUR Very Own Mobile App ...

1. Push Notifications – Instant messages directly to your clients. Fill empty appointment spots quickly and easily, even on short notice 2. Client Loyalty – Build a client fan base that would not dream of going to any other salon by using special App holder only offers.

3. Social Buzz - Get them talking about you FAST, using built-in sharing capabilities with Facebook, Twitter, and e-mail.

4. Retail Sales – The opportunity to send people directly to your website to purchase products from your store

5. QR Codes and Coupons – Easily the fastest growing technology to increase client base and sales 6. Client Interaction – Clients can talk about their great experience with you and also post photos 7. Events Calendar – Provide up-to-date information about all of your business events and specials by creating an events calendar.

8. App Analytics – Track your daily, weekly, and monthly app downloads with powerful, built-in analytics features.

For me, the most exciting reason to move into mobile marketing is that you can reach your clients easily and they can reach you.

This is a huge plus for business as we see the world changing from the old forms of marketing to a more authentic and personal client relationship. People want to connect with the person they are dealing with and this is so true for the Nail and Beauty Industry more than ever.

Get these 3 areas of marketing in place and working effectively and I believe you will begin to attract clients to your salon easily, without having to ‘chase’ them.

Your business will grow easily because you are working ‘on’ your business by putting these strategies in place, rather than working ‘in’ your business.

Be smart about your marketingget the right message to the right people at the right time through the right strategies.

Trish Rock Salon Consultant & App Developer http://nailsalonsuccesscoach.com Mobile 0403489013

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The Australian Beauty Therapist Magazine

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Business Matters

Employee Motivation

The key to business success

By Phillip Fernandez, Human Strategist.

A

ll Salon Owners and Managers know that the golden key to a successful beauty salon business is having excellent, passionate and loyal employees on their side.

They somewhat determine the path to where your business may go, up or down. The usual and most effective method regarding employees would be to find the right people for the job, nurture their skills, and have a regular training programme that not only concentrates on their beauty skills buy more importantly their personal skills.

Every employee has different triggers that motivate them in their working environment. The most common reasons to go to work would be to earn money in order to fulfill our personal and financial goals. This can range from buying lifestyle products eg: from iPhones to clothes and financial goals like rent and overseas trips. Staying with a business would also vary from person to person. Having clear goals is imperative. Did you know that the “Unconscious mind” needs clear directions to follow. So the more clearer you can be with you employees the greater the chances of them getting it right.

The latest research from the HR Coach Research Institute of Australia on Gen Y reinforces the need for clarity and engagement with your employees. The main key points are: • What other generations assume about Gen Y is very different to their own self-perception.

• Mobility was a key driver in Australia and so flexible work arrangements was a key strategy.

• Lifestyle is high on the agenda.

• 5 year research project c ommencing 2006 identified that small to medium businesses were unprepared to change . (2-100 employees) • Businesses that are proactive and flexible will stand a better chance of attracting and retaining Gen Y. • Gen Y like to be engaged and communicated.

• They seek an environment of mutual success and expect that business owners must respond through genuine transparent communication that their personal success must create success for the business.

Creating positive employee engagement leads to positive motivation. It is not about the money really, but rather their need to be recognized for their capabilities and more importantly involment in the successes of the business and mutual transparent respect. And when employees feel comfortable within the workplace, the chances of them being more passionate and motivated in the work performance becomes highly achievable.

One more important activity that provides positive employee motivation is ongoing training with seminars and workshops. Seminars and workshops involve staff engagement to improve personal skills and develop knowledge of the self for the growth of the business.

Neuro Linguistic Programming: An Effective Method for Employee Motivation This method of employee motivation is used to empower employees and help them gain a sense of self-belief and self-worth, bringing out a positive attitude that will undoubtedly enhance the business. It is all about the excellence of the self. It is now becoming the fastest way to increase personal power with each and every employee. This method uses physiology (non-verbal) and words (verbal) communication. It is not what we say but how we say it that makes this modality so powerful if mastered and used genuinely. This also eliminates any mental obstacles or blocks that prevent us from being our very best. With techniques like this that work on establishing rapport, your employees will experience behaviour change in their peers and clients that will provide a pleasant and inviting environment that all employees want to be part of. Happy, stress-free, satisfied and motivated employees are the hidden treasures of a very successful business.

Phillip Fernandez Human Strategist and NLP Practitioner extraordinaire is by popular demand presenting again at the coming Sydney International Spa & Beauty Expo at Darling Harbour Convention Centre on Sunday 12th August at 11.30am for one hour. His topic will be based on the above article and more.

Here is a brief on what you can expect on the day.

NLP You and your Business to Amazing Heights of Success!!

Neuro Linguistic Programming is now a powerful modality that is used by individuals that seek the best in themselves and of others. Do you know that 55% of our communication is in your Physiology, 38% in out Tonality and only 7% is in our words?

What this signifies is that nonverbal communication is more powerful than the spoken word.

How does this affect you and your business? Through learning and understanding the effects of NLP we could: • Manage Staff for Consistence Performance.

• Learn how to know and read your staff`s inner drivers.

• Help your staff tap into the client’s inner drivers that will quickly lead to trust and therefore sales.

• Help build passionate teams that understand and have behavioural flexibility both with peers and with their clients.

• Know when and how to use the right words for each staff member that lights up their inner feelings to perform.

Phillip Fernandez is a Human Strategist that helps unblocks the obstacles that prevent us from being the best we can be. He is a sought Speaker, Business Coach and Trainer with a difference and has helped countless salons here and internationally achieve their business and personal goals.

Not to be missed!! Book now through Reed Exhibitions or www.businesswizards.com.au

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Business Matters

Is your website pulling its weight?

Y

our company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you? The solution to converting web-based leads could be a lot easier than you think.

Many websites are weighed down with too much text. For most people, this is information overload. They switch off. Other sites contain too much industry jargon and terminology. The problem here is that most people do not understand your message.

Much of the text contained in websites focuses on the features of the product or service and not the benefits.

This includes descriptions with generic’ terms – “quality”, “economical”, “professional” etc.

While you want your customers to understand that your product or service is produced with love, care and quality, it’s a claim that most customers see as a “given” and not a point of difference from your competitors.

Instead of just listing the specification of a product or service as “we use 100mm pipes”, dig a little further and tell the client what the benefit is to them.

“We use larger 100mm pipes which means your drains can withstand huge storms and you don’t need to worry about water damage.” The latter has gained my attention and now I know the benefit of having 100mm pipes. Sounds simple? Maybe. A professional marketer will help you maximise this advantage.

Most customers just want to know about the benefits - “what’s in it for me” or “how will this make my life easier” “why is this product

better than a competitors”.

Here’s 6 tips to maximise the benefits of your website: 1. Treat your website as another member of your sales team. Each day, your sales team answer many customer questions. What are the most common questions they receive? Ensure your sales team provide you with a list of common customer questions and check that your website answers these.

2. Your text should be punchy, interesting and speak directly to your customers. It must tell them why they need your product/service and clearly highlight the benefits.

3. Make it even easier for customers to contact you by having a contact link on each page of your website. To maximise its effectiveness, place contact links close to your product / service benefits text.

4. Updated and benefit focused text will help gain customers

interest. However, your website still needs to work hard to get them to contact you. Add a “hook” or incentive for customers to call.

A web-site promotion will also help you monitor the number of leads generated.

5. Update your website regularly so that existing clients are induced to click-on and see what’s new.

6. Include your website address on all of your business letterhead, e-mails and promotional material.

Clients aren’t going to visit if they don’t know it exists.

By including all the advantages of purchasing your product, offering incentive to contact and making it as easy as possible for prospects to contact you, your website will become a more effective member of your sales team.

By Dean Parker. Ph: 0487 444 041 Email: dean@fourps.com.au or visit www.fourps.com.au

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Thinking of franchising?

A beauty business franchise dream becomes a reality.

“A roll of cotton changed my life and it will never be the same again.

I went on holidays and saw what I could do and achieve with that roll of cotton and it has changed my life forever.” – Liz See

L

ess than a year ago Get Threaded founder Liz See was working on releasing her unique beauty franchise ‘brow bar’ concept across Australia and New Zealand. The business started in September 2009 with $5000 and in April Top Ryde City NSW opened its doors to Australia’s very first Get Threaded Brow & Beauty Bar, owned and operated

by NSW Master Franchisee Evangelia Gkondra.

How did she do it? We asked Liz to answer some questions ...

How do you build a franchise system starting with $5000?

Over the last few years I have worked 7 days a week and up to 16 hours a day building the brand, the model and the systems.

Although I had hard days, to me it was never ‘work’ as I could clearly see the long term goal.

I started first with the training, grew to be able to licence our brand and now into franchising.

When asked about franchising, I always say if you can’t dedicate yourself to your business for a minimum of 2-5 years, you are not ready for franchising.

Where should a business start if considering franchising?

The best place to start if considering franchising is to seek advice from professionals and educate yourself as much as possible. I had no in depth knowledge of franchising so the first thing I did was read the

Franchising Code Of Conduct Compliance Manual . Yes, I did read all 130 pages of it! To me, education is key. Even though I seek advice from professionals, I like to have at least a basic knowledge of things as at the end of the day the responsibility of the entire business falls to me if there ever was a problem.

What professionals should you have and how did you choose them?

A lawyer experienced in franchising is a must as well as a good accountant. Both of these professionals should have knowledge of intellectual property as well. When choosing my team I firstly researched, asked them ALOT of questions and felt comfortable that they believed in my vision for the business. There are many law firms that state they look after franchising but do your research and obtain fixed quotes for documents if you can.

Stephen Haarsma from Haarsma Lawyers looks after Get Threaded’s interests and when he gave me his mobile number along with the office numbers for contact when needed, I knew I had found the right match for me.

Any advice for other businesses to know if their business is worthy of franchising?

I would ask yourself these four questions: 1 Can you see your business being replicated around Australia and possibly the world?

2 Is there a specific point of difference that could make your business stand out from others?

3 Do you have a model and systems that could be replicated by franchisees and would people be willing to pay for that system?

4 Do you have strong branding?

Why did you make the choice to franchise and what is your point of difference?

Originally when I started Get Threaded, I was unsure what would unfold but I trusted in the feeling that I knew this was something that was going to be huge. I came across threading in the USA and on a return trip saw a franchise model that was having rapid expansion. It was a light bulb moment where I thought, we could actually do that. I am not much of a dreamer but if I can see it, I can do it. On my return to Australia it was important to obtain our points of difference.

We actually have many but I will focus on the three main ones.

As there was no accredited or formal training in Australia we set about obtaining copyright for the government accredited course so we would become the only registered training organisation in Australia who could train the technique. There was no point having salons or franchise systems if we could not train the franchisees and staff and I am a big believer of nationally accredited training. This point of difference enables Get Threaded to become the authority of the

technique and builds instant trust with students, franchisees, staff and our clients.

Our second point of difference was branding our services ‘as natural as possible’. Threading is a 100% natural form of hair removal. It only made sense that we would align our other services in this manner and we are the only threading company in the world to have this point of difference. Many people search out threading for the natural, no invasive manner of the technique so it made perfect sense not to offer other services that went against this. Although we can’t guarantee 100% natural, we try to offer services that at the core are as natural as possible or avoiding the real nasties.

Our third point of difference is our level of service. We have 8 core values, a strong mission and vision and everything surrounding our business revolves around these. From interviewing staff or selecting franchisees, all things come back to our values. The values enable us to deliver a new level of customer service to the beauty industry which from research was a particular factor that many clients found uncomfortable. With Get Threaded, we want every client to feel beautiful and celebrate their unique beauty.

Any final words?

Believe in your brand and your vision. If you don’t believe, no-one else will.

Contact: Liz See Web: www.getthreadednow.com

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Essentials ÖL ATTRACTS OIL With BABOR’s Cleansing regime.

Are you looking for an effect cleanser that won’t dry out your skin? Then BABOR’s HY-ÖL® is your answer. BABOR’s unique twophase facial cleansers are based on a hydrophilic bi-phase cleansing method that uses oils, water and a pure herbal cleansing technique.

As the name suggests, BABOR’s highly effective HY-ÖL® is oilbased. The luxurious blend of rich cleansing oils, works by freeing the skin gently from water-soluble and oil-soluble impurities. These include environmental pollution and excess sebum. HY-ÖL® does not strip the skin like many harsh cleansers, instead it preserves the skin’s own natural PH levels, leaving it supple and fresh. It is also extremely impressive when removing waterproof makeup- panda eyes are now a thing of the past!

OPI is All Ears with Their Minnie Mouse Collection Recognised as Mickey’s girlfriend, OPI has teamed up with Minnie Mouse to bring you a flirty and feminine range of lacquers just in time for spring, the new OPI Vintage Minnie Mouse.

She is flirty and fabu-mouse, the most irresistible and beloved Disney character, Minnie Mouse is the inspiration behind this mini collection with colours that encapsulates Minnie Mouse’s irresistible charm and playful style, featuring pretty tones of pink, red and a confetti of pink fun.

OPI is so excited to collaborate with Disney and draw inspiration from one of the world’s most

For further information, visit the BABOR website at www.babor.com.au

popular characters,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This collection brings together the expertise of OPI and the iconic style of Minnie Mouse to inspire the distinct palette of vibrant, feminine shades for spring and summer will pop against summer skin in these classic, saturated hues – holding their own alongside the bold prints of the season.”

Express your girlish charm in these romantic looking ‘all girly’ lacquer shades pink and red nail.

OPI Vintage Minnie Mouse will be available in selected beauty salons from August 2012. For more information contact OPI stockists on 1800 358 999 or www.opi.net.au or www.opi.com

NAKED TAN BRONZING MOUSSE 2 in 1 Instant Tan + Hydrate your Skin GUESS WHO’S WEARING A NEW AWARD (image of the mousse with the logo of winner) Naked Tan instant tan mousse is now proudly wearing its 2012 winner award of BEST tanning product at the Glosscars! You will notice that your next mousse order you receive at the salon will all be award winners and your clients will feel confident in their decision to try the mousse off the shelf!

As a special celebration we are offering one Free Mousse with every purchase of 6, so why not order a dozen and get a BONUS 2 Award winning Mousse!

That’s a 100% margin on the resell, or keep them for yourself!

1 300 365 683 www.nakedtan.com.au The efficacy of Environ skincare products has once again been recognised. Ireland’s prestigious monthly woman’s magazine Image announces the winners of its 2012 Beauty Awards. Environ, the brand founded by South African plastic surgeon Dr Des Fernandes, has won the awards for Best Toner with the AVST Moisturising Toner. This was after weeks of intensive, unbiased testing by an independent expert panel of beauty industry professionals.

More than 500 new products were judged in various categories with each product evaluated on a list of criteria, including value for money, product performance, texture, packaging and scent.

Judge Elaine Butler Doolin commented on the winning product, “This toner is a brilliant at closing up pores while respecting the skins natural balance, but it goes a step further with athoxydiglycol, an ingredient that increases efficacy of everything else you can use on top of it.”

Environs success in 2012 follows on from two Image awards won last year for the Ionzyme Focus Frown Serum and AVST Eye Gel. Stockist 1 300 888.

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The celebrate the diamond jubilee of Queen Elizabeth Bio Sculpture has launched two new exciting gel colours.

Aptly named Her Majesty and Dutchess they are heavily pigmented glitter gels available in gold and silver. With the release of these colours Bio Sculpture has also introduced the Jubilee manicure which can be done on all five, or one selected feature nail.

1 300 BIOGEL www.biosculpture.com.au

Bespoke dermatological skin care brand dermaviduals are proud to announce the launch of their new Hyaluronic Acid. In an Australian first, new Hyaluronic Acid Liposome Plus features 2.5 times the strength of the monosubstance and is encapsulated in liposomes, enabling it to penetrate the skin’s barrier. No other product currently in the Australian marketplace offers this immediate, safe and positive treatment for dry skin. dermaviduals Hyaluronic Acid Liposome Plus 20mL, RRP $180 will be available nationally from May 2012. Stockist details: www.dermaviduals.com.au or 1300 420 223.

OPI’s new Chamomile Mint mani&pedi treatments are designed to de-stress, relax and invigorate hands, toes and cuticles.

Inspired by the stress reducing chamomile plant, OPI’s Chamomile Mint treatment products are packed with antioxidant extracts of A & E along with refreshing mint to invigorate the skin, plus the range has an alluring honeysweet aroma. Hydrating and revitalizing moisture and scrub

Repair Balm It’s that time of year again…It’s Time to get your ugg boots out, make a hot chocolate and use Repair Balm! It’s important to layer up your skin with moisture to keep it healthy during the cold winter months.

Stockist (02) 94607559 www.skinstitut.com

SKINMEDICA TNS ESSENTIAL SERUM THE FIRST and ONLY ALL-IN-ONE ANTI-AGEING SERUM Winner of the US InStyle Magazine Best Beauty Buys 2010 and New Beauty Choice Awards, this unparalleled patented treatment is the first and only all-in-one rejuvenating serums to combine the benefits of the proprietary growth factor blend, TNS Recovery Complex®, with potent antioxidants, peptides and other innovative ingredients to restore the appearance of youthful looking skin.

SkinMedica TNS Essential Serum RRP $343.20 and is available at selected skin rejuvenation centres nationally. For stockists telephone 1800 648 851 www.advskin.com.au

agents leaves hands and feet feeling refreshed, soft and silky smooth just in time for Spring.

For stockists contact 1 800 358 999 www.opi.net.au

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Essentials

Part of our exclusive JESSICA Nail Cultivation System - Phenomen Oil heals and nourishes cuticles while encouraging nail growth. At the heart of this transformation: the rejuvenating power of jojoba, almond and rice oils AND JESSICA’s commitment to natural nail care. Enquiries M: 0407 974 380 www.jessicacosmetics.com.au

ASPECT DR ABC ESSENTIAL KIT ... because skin health shouldn’t be so complicated.

Introducing Aspect Dr ABC Essential Kit – the ultimate skin management system containing 5 key products specifically designed to work simultaneously, for effective and superior results in an easy to use program designed to treat most common skin conditions including pre-mature ageing.

Free of propylene glycol, mineral oils, parabens and other harsh preservative systems, Aspect Dr ABC Essential Kit provides a complete skincare system for noticeably beautiful skin.

Aspect Dr ABC Essential Kit RRP $178.20 and is available at selected skin rejuvenation centres nationally.

For stockists telephone 1800 648 851. www.advskin.com.au SunFX RAPID BOOST SunFX are excited to release their new Boosted Rapid solutions.

With even greater tanning ability, their new boosted rapid spray tan formulas will create an even faster tan and bring on an even deeper colour with the normal 2 hours.

Or leave longer for an even darker tan. This new formula is bound to appeal to the lovers of the two hour tan. Available in all 3 tanning levels. On Sale now, only from SunFX 1 300 132 005 www.sunfx.com.au

The Edgy Elegant Collection Germany has always maintained its reputation as a country that produces superior quality and innovative products, and as such it is the inspiration for the OPI innovative new collection, which can best be described as elegant with an edge.

OPI embraces runway trends drawing inspiration from Berlin, an exciting new fashion hub that blends classic looks with the avant-garde, the Germany by OPI Collection’s twelve shades offer a mixture of vibrant colour, urban-chic neutrals, and reds in variations from light to dark.

The varied palette of colour

seen on the catwalk at New York Fashion Week and at Australian Fashion Week this year was brought together through careful beadwork, sequins, feature trims and other special touches. The designers showcased white and neutral palettes, pastels and floral prints.

Nails dominated the look on the runway, in either complementary tones or contrasting colours.

Germany by OPI Collection is available to salons as early as July The collection will be available to consumers from 1st August 2012, at selected beauty salons spas, $19.95 RRP. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au

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Directory

Contact Details ALISON YARNOLD ADVANCED SCHOOL OF BEAUTY THERAPY 02 4926 4068 admin@schoolofbeauty.nsw.edu.au AUSTRALIAN PROFESSIONAL FINGERNAIL ASSOCIATION www.apfa.net.au MS RICKY ALLEN BSc.CRN.Dip.PA Mob 0412700720 Fax (02) 99052229 rickyall@tpg.com.au ANESI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au CIDESCDO INTERNATIONAL www.cidesco.com COSMOPROF ASIA 2012 Janicepoon@emarketing. cosoprof-asia.com

DERMALOGICA AUSTRALIA 1 800 659 118 www.dermalogica.com.au DEPILEVE (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au EDEN INSTITUTE 02 8814 5800 www.edeninstitute.com.au ENVIRON www.environ.co.za GERNETIC INTERNATIONAL 02 9452 6230 www.gernetic.com.au HIGH TECH LASERS 1 300 309 233 www.hightechlaser.com.au Jessica Cosmetics Masters Beauty International Mob: 0407 974 380 www.jessicacosmetics.com.au

LIZ SEE GET THREADED NOW 0413 004 127 www.getthreadednow.com

REED EXHIBITIONS AUSTRALIA PTY LTD 02 9422 2500 www.reedexhibitions.com.au

MAYERLING SKIN RENEWAL SYSTEM 02 9221 2620 www.mayerlingskincare.com

SALONS GROUP 1 800 655 814 www.salonsgroup.com

NAKED TAN 1 300 365 683 www.nakedtan.com.au

JAN SKY jan@execstateid.com.au www.exdecstateid.com.au

OPI (International Beauty Supplies) 1 800 358 999 www.intbeauty.com.au DEAN PARKER 0487 444 041 www.fourps.com.au PHILLIP FERNANDEZ BUSINESS WIZARD CONSULTANTS 0402 213 813 www.businesswizards.com.au

SUN FX 1 300 132 005 www.sunfx.com.au SUNZONE 1 300 366 418 www.sunzone.com.au TRISH ROCK www.nailsalonsuccesscoach.com