Packaging Europe Issue 15.7

Page 31

MAJOR FIELDS OF ACTION AT INTERPACK 2021 Libby Munford caught up with Christian Traumann, group president, MULTIVAC ahead of interpack 2021 to hear a leading provider of packaging solutions on the main trends it expects to explore on the show floor across the food, life science and healthcare sectors.

Christian Traumann

LM: MULTIVAC has spotlighted sustainability, digitalization, and automation as the main focuses for its stand at interpack 2021. Can you talk me through each trend – what are the main challenges and demands from your customers in each category, and how are you innovating to meet these? CT: Sustainability: The EU’s Plastics Strategy, as well as national legislation deduced from it, are driving developments in the market, through which fully functioning recycling loops are to be implemented, as well as alternative materials being developed, which can better meet the requirements of a closed-loop system. By using different material and packaging concepts, manufacturers can make an important contribution to meeting the current market demands with regard to the implementation of a circular economy. In order to implement sustainable packaging concepts in the food industry, it is essential to view the entire added value chain holistically, from the manufacturing stage through the logistics chain and right up to use by the consumer. In addition to the introduction of closed recycling loops and the reuse of plastic packs, it is also productive to look at concepts for reducing the consumption of plastics in the production of packs, as well as the options for using alternative packaging materials. Digitalization: Digitalization is an important key to mastering the increasing demands on packing in regard to cost efficiency and sustainability. Today MULTIVAC is already offering companies groundbreaking solutions with a wide range of tools for increasing machine availability and efficiency, and these can be implemented as required on a step-by-step basis. Viewed over the long term, digitalization offers companies great potential, insofar as packaging machines and even complete production lines can be continually optimized through a self-learning process. Automation: An ever increasing number of fresh and processed food products have to be manufactured and packed. But it has become more difficult to find suitable or qualified staff. At the same time, hygiene and quality requirements are increasing. Automation solutions can provide one way out of the dilemma. Packaging Europe | 29 |


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Interview: changing perceptions of consumer packaged goods

17min
pages 61-68

Digital transformation connects factories to the future

6min
pages 58-60

Traceability from farm to fork and from vineyard to glass

7min
pages 53-57

A look at the adhesives market with Bostik

6min
pages 47-52

How can we take a holistic approach to developing sustainable packaging material?

4min
pages 45-46

The sustainable power of flexibles

9min
pages 40-44

Challenging the ‘myths’ around paper packaging

8min
pages 26-30

How can sustainability be embedded into company culture?

3min
pages 37-38

Looking towards a more sustainable packaging future

3min
page 39

Major fields of action at interpack 2021

6min
pages 31-36

Readers’ Award: Beiersdorf

2min
page 25

Recyclable Packaging: BERICAP

2min
pages 23-24

Machinery: Syntegon

3min
pages 21-22

Resource Efficiency: Ruinart

3min
pages 19-20

Overall Best Sustainable Packaging and Biobased Packaging: Fraunhofer isc

3min
pages 11-12

Driving the Circular Economy: Penn Color

3min
pages 15-16

Editorial | Victoria Hattersley

2min
pages 5-6

Pre-Commercialized Innovation: Ardagh Group

3min
pages 17-18

What did the Sustainability Awards 2020 tell us about green innovation?

3min
pages 7-10

Best Practice: Henkel

3min
pages 13-14
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