Design & Business

VIA DESIGN

At Bloomingville we have had many students from VIA Design in a work placement. Our design interns get their designs put into production, which is very rewarding for their portfolio. It is a win-win situation to have students in a work placement. We get extra resources and new energy, and we can offer valuable practical experience. At the same time, the students gain an understanding of how cooperation between departments works, and we always experience that our trainees “grow” a lot during their work placement period. We prepare them well for their future career. We have currently employed seven of our former interns - first in student jobs and later in newly created full-time jobs. We are very satisfied with the cooperation with VIA Design, and we recommend to other organisations to hire students in a work placement.

Betina Stampe Creative Director Bloomingville

Fashion Design

- Make a working drawing by hand or in

Illustrator - Manipulate images in

Photoshop - Draw inspirational posters - Prepare color chart and sales folders - Take part in fashion collection work and prepare proposals for collection presentations - Participate in meetings with suppliers about the selection of materials and accessories - Participate in fashion fairs - Take part in the photography work for a catalogue - Communicate ideas and promotions via social media

Pattern Design

- Take part in design work and adjustment of collection samples - Take part in sewing collection samples - Assist in starting-up collection samples - Work with design programme Gerber CAD system - Participate in the preparation of technical documentation for collection samples - Follow-up on samples delivery - Comment on the 1st samples - Quality control and marking-out collection and sales samples - Participate in collection work

Visual Fashion Communication

- Collect and develop inspirational and trend materials - Prepare color cards and posters - Idea generate and prepare placement print and illustrations - Draft proposals for photo shoot styling - Assist at styling and photography sessions - Draft proposals and develop graphic identity - Idea generate and work with layout - Prepare sales folders, advertisements and other materials - Work professionally in Adobe Creative

Suite programmes -

Illustrator, InDesign and

Photoshop

Design, Technology & Business Design & Business

1st semester 2nd semester 3rd semester 4th semester 5th semester 6th semester 7th semester

Work placement 9 - 13 weeks Work placement 9 - 13 weeks

VIA DESIGN

Design & Business is a 1½-year BA top-up programme and just like the Design, Technology & Business study programme it prepares the students to work in the fashion and lifestyle industry. During the study programme, the students have the opportunity to focus even more on their chosen area of specialisation:

- Design Fashion - Design Furniture - Pattern Design - Visual Fashion Communication - Branding & Marketing Management - Purchasing Management - Retail Management - Retail Design - Entrepreneurship - Communication & Media Strategy

The specialisation period (from 5th to 7th semester) consists of subjects and projects centered on the different areas’ field of competence. Cross-functional projects on the 5th semester ensure that cooperation between design and business continues and that the students gain a deeper insight into their future colleagues’ area of expertise. The students therefore experience already during the study programme how important it is to cooperate in order to turn an idea into reality.

The study programme is a combination of theory, supervision and independent study. It is therefore a prerequisite that the students are mature enough to be able to work independently on longer projects. Within the 6th semester, the students have a 2-3 month work placement period.

The following lists contain examples of work tasks that a Design & Business student from the different areas of specialisation can help solve during a work placement:

Find more information about the programme’s content here: viauc.com/design-business

Design Fashion

- Design parts of the collection and participate in collection work - Research and present trends - Participate in the fitting process and comment on prototypes - Design and prepare prototypes - Develop professional sales materials - Experiment with materials and patterns

Design Furniture

- Briefing, concept development, sketching, presentation and development work - Research and development of inspirational materials - Drawing work such as drawing sketches and computer drawing on e.g. Photoshop, Illustrator, InDesign,

Rhino and V-Ray - Develop proposals for design products - Develop models or prototypes - Prepare sales folders or presentation materials - Take part in maturing product stage, including the preparation of technical drawings and documentation

Purchasing Management

- Analyse and evaluate the market conditions and organise the company’s business strategies and concepts - Analyse and evaluate potential partnerships in the value chain - Evaluate and justify the use of alternative materials - Analyse the economic development in important markets - Participate and manage interdisciplinary collaborations across the value chain - Analyse and evaluate the use of relevant IT tools and systems

Pattern Design

- Take part in design work and adjustment of collection samples - Work with the design programme Gerber

CAD system - Participate in development projects within construction and scaling - Initiate collection samples - Work with quality control of collection and sales samples - Participate in product development processes

Visual Fashion Communication

- Research, analysis and presentation of inspiration and trend materials - Draft proposals and prototyping of package design - Print design - Development of visual identity (logo, letterhead line, web design, packaging and campaigns) - Idea presentation and development of layout (magazines, brochures, posters, etc.) - Idea development and implementation of promotional materials and events - Work professionally with Adobe Creative

Suit programmes -

Illustrator, InDesign,

Photoshop, Muse

Branding & Marketing Management

- Develop the company’s sales and marketing strategy - Create a greater synergy between online

and offline marketing activities - Clarify the value of the company’s products or services to both existing and potential consumers and other stakeholders - Analyse the company’s communication strategy in terms of synergies between internal values and externally oriented strategies - Assist the company with the preparation of forecasts / scenarios for market development and development of macroeconomic data - Conduct in-depth customer surveys focusing on identifying needs and values

Entrepreneurship

The students from BA top-up in entrepreneurship have the opportunity to spend the work placement period in their own company - typically to develop and implement the company’s business plan. A significant part of the period will focus on documenting the sustainability of their company or concept.