MP Panorama 2012

Helping customers to reach a young, urban Polish language audience every week since 2006

Media-pack 2012

Targeting Polish community will make you money According to The Diverse Magazine, the Polish pound will be worth 4 billion pounds in 2012.

better and are more keen to try news services and technologies says Offcom.

Ethnic minorities, including Polish are younger, well-educated and essentially have more disposable income than average.

Ethnic groups members are usually more flexible in terms of services they use, manage their finances

Polish community members have more mobile phones, are more likely to use cable and satellite TV and the internet than general population suggest IPA's Ethnic Diversity Group.

They are also more likely to own luxury brands (Cars, Electronic

Key figures: • 40% of London population are from ethnic communities • 320 languages are spoken in London • 1/3 of businesses in London are owned and run by ethnic • More than 2 million Eastern European have come to the UK over the past year • Disposable income in excess of £90 Billion • The food sector is dominated by ethnic food and restaurants • Strong dependence on own media (TV, Radio, Press, Digital & Cinema) • The demography in London is changing beyond recognition and brands must change their tactics and marketing approach

Consumables, Watches, large Property) than the UK population as a whole.

More and more retailers and big brands target Polish migrants with success.

Polish food is the fastest-growing ethnic food range ever launched in Tesco and includes over 300 products sold in over 500 Tesco stores in the UK.

“Multicultural communities will be more visible and influential as they climb the business and corporation ladder. They will also want to feel they are being communicated to, so targeting diverse groups and communities is going to be a given for all successful UK brands and marketers.”

Ethnic Diversity Group

“Most members of cultural groups and migrants turn to their own media for information, entertainment and advice.”

Ethnic Advertising and Communications Agency

Why Panorama?

Online & Mobile

Panorama - the most popular family, glossy magazine for all Poles in England, Wales, Scotland and Ireland.

Every week our clients have access to e-pages of Panorama which is read online by 165.000 people monthly.

Panorama - the review of the best Polish and international press brought by the successful publisher of well-know titles such as: Polish Express, Discover Poland, Polish social portal: Polacy.co.uk and informative website Strefa.co.uk

readership

600 000

100 000

400 000

80 000

300 000

60 000

200 000

40 000

100 000

20 000

0

Polish express Panorama

cooltura

circulation

120 000

500 000

Goniec

0

Polish express Panorama

cooltura

In cooperation with: Najlepszy Magazyn Popkulturalny www.dz.com.pl www.forbes.pl

www.wprost.pl

www.machina.pl

www.twoje9miesiecy.com www.wp.pl

Goniec

Delivering your message Panorama distribution network:

4000

distribution outlets nationwide

606

distribution outlets in London

70

boxes outside London Underground Stations

260

9

Asda stores nationwide

Tesco stores in London

Panorama hits the market with strong distribution network and unique daytime distribution system, which guarantees that every single copy of magazine is delivered to your potencial client and maximise advertising response.

Panorama

Unique daytime distribution means: • Maximum response from advertisement • No magazines damaged or unread • Readership monitoring in all areas

75% 25%

of circulation London area of circulation most major cities nationwide

London London 75.0% 75,0%

Wales Wales 2,7% 2.7%

South south England england 6,6% 6.6%

Other other 25.0% 25,0%

North England north england & Midlands & Midlands 6.7% 6,7%

Ireland ireland 5.0% 5,0%

scotland Scotland 4.0% 4,0%

4%

6%

8%

Subscription 0%

Readership profile • Poles 19-50+ years old • Average income £20 000 per annum • Dynamic • Urban • Well-established in the UK • Open for news • Spending a lot on consumer goods The Centre of Economics and Business Research calculated that Polish migrant workers earn, on average, £20 000 a year, leaving disposable income of £6000-£7000.

Plenty of advertisers are interested in chasing this consumer group.

There are three board types of UK Poles: (Mediaedge:cia MediaLab’s report) Trippers – seasonal workers Misers – who want to accumulate money to take it home Blenders – who want to invest in the UK and consumer goods.

According to the British Polish Chamber of Commerce, currently there are 2.5 million Poles living in the UK (400 000 in London).

16% Friends

57% Local shop

are the Polish publications the main source of information for you?

18%

No How old are you?

50 +

40 - 49

5%

8%

<19

19% 19 - 24

1%

82%

According to The Centre of Economics and Business Research 750 000 Polish people own 4 billion pounds every year and this figure increases 10% yearly. (The Centre of Economics and Busniess Research)

Yes

67% 25 - 39

What is your education?

Primary

2%

9%

Technical

Master Degree Master's Degree 45%45%

44% High School

When did you come to the uK? 6 months or less ago

over 3 years ago

17%

How old are you?

31%

50 +

40 - 49 8%

5%

<19 1%

19% 19 - 24

15%

37%

6 months – 1 year ago

1 year – 3 years ago

Only a real understanding of this niche audience and special communication channels are the key for advertising.

67% 25 - 39

What is your education?

Advertising options

• Inserts • Sponsorship packages • Custom publishing • Advertorials • Cross-campaigns including on-line ads

P8H 84 mm x 61 mm 1/8 of page horizontal

40 mm x 61 mm 1/16 of page vertical

172 mm x 126 mm 1/2 page horizontal

172 mm x 61 mm 1/4 of page P4H horizontal

P2H

P16H 84 mm x 29 mm 1/16 of page horizontal

84 mm x 256 mm 1/2 page vertical

P4V 84 mm x 126 mm

1/4 of page vertical

124 mm x 201 mm junior page

P2J

P2V

IMPORTANT: all sizes are trimmed. Please add 3mm bleeds on all sides. To avoid lost important information in your adv do not put text closer than 5 mm from the page edges.

P3V bookend

Non-standard ads

P16V

We can advise you how to make a successful advertising campaign and build up a personal relationship with our readers.

66 mm x 280 mm 1/3 of page vertical

200 mm x 280 mm full page

Full page P1 1/2 page horizontal P2H, vertical P2V 1/3 page (bookend) P3V 1/4 page horizontal P4H, vertical P4V 1/8 page P8H 1/16 page horizontal P16H, vertical P16V Non-standard ad: Junior page P2J

10 great reasons

Why to advertise and choose Panorama?

1. 1000s and 1000s of customers:

6. Right places to get newspapers:

has a circulation of 40 000 copies in total. We target above all Polish people who decided to come to the UK after the accession to the European Union that took place on the 1 May 2004.

We are there where our readers are. is easily accessible what recent poll proves. What is more our distribution department works hard to reach as much Poles as possible.

2. Your customers – our readers: offers the most interesting and carefully selected topics from the best selling and famous magazines as well as newspapers. Readers will find articles from the top Polish titles.

And just imagine – everything is in one handy publication.

3. Guarantee of success: is our third publication and is founded on the same mindset as its principle publication Polish Express, which has had a great success since its launch seven years ago. The team at is a group of young, innovative professionals driven to bring the highest standard of quality.

4. We set up high goals:

7. Easy to use, easy to advertise:

Our dedicated and trained sales team is there for you. As we train them, their qualifications are better and better. Just give them a call email your enquiry and they will find the right solution for you.

8. Special offers, special promotions for you:

We know how important it is to advertise here, on this very competitive market. Therefore our flexibility will allow you to create and run a successful campaign tailored to your needs and budget.

9. Our support:

All of us here at work very hard to be better and better and one step ahead of our competition. We also invest a lot in our activities like Job Fairs.

As we all come from Poland, we know Polish traditions, manners and culture. Therefore we know how to target Polish community, how to spread information about your company among them. If you still have some doubts whether to advertise or not, please do not hesitate to contact us.

5. Always up to date:

10. Customer care:

Once a year we organize a survey among our readers – your customers to find out more about them, their needs and expectations in order to have the right newspaper for them.

Therefore we know them very well.

Only the best level of service is acceptable. We regularly check the quality of our service. If you have any reservations about it, please do let us know.

Cooperate with us:

Contact our Sales Department: Tel: 020 3026 6550, e-mail: sales@zethamedia.com

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