Small Business Saturday in Bloomington–Normal

SMALL BUSINESS SATURDAY NovEMBER 28, 2015

Shop LocAL.

SUppoRT LocAL. MAkE AN IMpAcT!

If every household in McLean County bought one string of lights for $5 at a local store, it would infuse $9,100 into our sales tax fund, which supports our community.

GET ThE Shop LocAL GAME pIEcE INSIDE!

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Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

www.Pantagraph.com

Support local business Kevin Barlow

kbarlow@pantagraph.com

BLOOMINGTON — Online sales this holiday season are expected to increase between 6 and 8 percent according to the National Retail Federation, but local officials are hoping consumers spend money locally, rather than online.

“When you purchase items in our local stores rather than online, you are helping support local business, local jobs and local property taxes,” said Austin Grammer, Bloomington’s economic development coordinator. “Eastland Mall, for instance, taken as a whole, is one of the largest providers of sales tax, which helps District 87, the City of Bloomington and the Public Works Department, our police and fire department and so many other things.

About one-third of the city’s revenue comes through sales tax and that is why it is so important to shop here.”

Online sales could total as much as $105 billion nationwide this year, according to the NRF. Overall, sales in November and December are expected to increase 3 percent to $630.5 billion, which is significantly higher than the 10-year average increase of 2.5 percent. Those sales exclude autos, gas, and restaurant sales.

McLean County Chamber of Commerce CEO Charlie Moore said his office is working on several promotions to encourage consumers to buy locally.

“The more products that are purchased in our community, that means more money can be pumped back into our

community,” he said. “Whether it is a big box store or a smaller, family-run business, every purchase here is an investment in our community. Jobs are created and those employees are spending money here, also.”

Moore said the chamber is also promoting a local spending initiative, Make Your Money Mean More. The goal of the program is to educate individuals and businesses about the benefits of spending money locally instead of shopping online or outside the community.

Small Business Saturday on Nov. 28 is also an important event, Moore said. It’s a day to support the local businesses that build the local economy and help preserve neighborhoods.

“The key for any business is to keep local business,” he said. “It’s a day that is very important to many of our chamber members and it’s important for our local economy as well.”

Both said they believe local retailers are anxious for the upcoming holiday season and believe that several stores have added employees to prepare. Bloomington’s newest grocery store, Hy-Vee, hasn’t added many new employees yet, but plans to give part-time employees more hours.

“We are extremely excited about the holiday season and are anxious because we weren’t open during the holiday season here, before,” said Ryan Melton, a manager at the store. “But that’s part of the excitement. We are sure to run into things we didn’t expect, but we know we have a big enough staff that we can adapt to anything.”

GR SA EAT LE S!

LORI ANN COOK-NEISLER, The Pantagraph

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www.Pantagraph.com

‘Shop Small’ This Year Support local businesses the Saturday after Thanksgiving Since its founding in 2010 by American Express, Small Business Saturday has emerged as a major event for holiday shoppers who want to support their community.

In fact, a survey showed that customers spent a whopping $14.3 billion with small, independent businesses on the day in 2014, a strong indication of how the day is growing into a major American shopping tradition.

If the trend continues, 2015’s Small Business Saturday will be even bigger.

With proclamations of support from governments in all 50 states — including praise and encouragement from President Barack Obama — the day is expected to be a success for locally owned businesses across the nation.

Why Shop Local The reason so many people are shopping on Small Business Saturday is simple: it works.

Numerous studies have shown the benefits of spending with locally owned businesses instead of their chain-store

competitors. Local shops typically invest far more into their community by using local vendors, employing local people and keeping their profits close to home instead of shipping them to an out-of-town headquarters.

It also results in tax revenue that supports the services and infrastructure in your own town. If you shop locally in your own community instead of traveling elsewhere to spend your money, you’ll know any sales taxes collected will be spent on improving your local area — often helping to fund things like roads, sidewalks, police officers and firefighters.

Pure Enjoyment Another reason to shop on Small Business Saturday is for the fun of it.

Small, locally owned shops often have unique Christmas gifts with a local flavor.

And if you’re unhappy with the lack of service at many of the big, national chain stores, you may be pleasantly surprised at the personal attention you get by shopping with small businesses.

Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

7 Reasons to Shop Local • Boost your economy

More of your money will stay in your own community.

• Customer service

Small shops have a reputation for caring about individual customers. They couldn’t stay in business otherwise.

• Big public benefits

Your tax dollars will be supporting local services.

• New jobs in town

Small, independent stores help keep more people employed.

• Helping the planet

By not driving far away, you’re saving both time and gas money.

• Helping non-profits

Small businesses typically donate more time and money to local charities.

• You matter more

At a small, independent shop, you’re not just a number.

Your business makes a real difference.

We Can Make the Holidays Feel Good Again!

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Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

Create Jobs for Christmas

It’s better to give than to receive, says the timeless adage. By shopping locally for Christmas, you can keep this holiday spirit alive!

You may have more of an impact on your community’s economic longevity and job market than you even realize.

A recent study by the Small Business Administration, United States Department of Labor and other major organizations found that small businesses have employed about 77 million Americans and accounted for 65 percent of all new jobs over nearly the past two decades.

Those numbers only look to increase as entrepreneurship and small business accelerators continue to work together on new business ideas.

But that kind of job growth is only sustainable if customers allow for it.

That’s where you come in.

www.Pantagraph.com

revenues are high enough, this can even allow them to retain part-time helpers and turn them into full-time employees.

Talk about giving a gift – you could be helping keep your friends and neighbors employed during the holiday season and beyond!

Support Community Leadership

Š FOTOLIA

Turn Part-Time into Full-Time We’ve all seen the advertisements for extra employment opportunities during the holiday season. Businesses usually bring on board a large contingent of parttime workers to help them meet the

A DIVISION OF

TOPPERS & LIDS

demands of Christmas shopping season – the busiest time for retailers and restaurants both big and small.

Spending your dollars locally means you’re giving small business owners a great boost going into the New Year. If

Many of your local small business owners are also community leaders, serving in elected positions over our community boards, city halls and educational institutions.

By shopping locally, you are keeping the spirit of civic activism alive through your investment into the success of your local difference-makers.

And as long as community leaders are invested in the people around them, more work can be done together to start new businesses and employment opportunities throughout your area.

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Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

Shop Local: By the Numbers

n If you’re a business owner, the following statistics could help you in planning your holiday strategies. If you’re a shopper, ethey could motivate you to carry out even smore local purchases this Christmas dseason.

Consumers spent an estimated $14.3 billion at independent retailers and restaurants on Small Business Saturday, 2014 – up 2.1 percent from 2013 (National , Federation of Independent Business and American Express). d As a consumer, you should do your part to make sure this year’s numbers jump by eat least another two percent. Business rowners should focus on beating their own personal quotas again this year, as well as on carrying over the Christmas momentum into 2016.

Independent retailers return more than three times as much money per dollar of w sales than chain competitors. Independent t restaurants return more than two times as much money per dollar of sales than national restaurant chains (Small Business Administration, United States Department of Labor).

23.6 percent of shoppers Tweet about purchases they’ve made (Twitter).

Does your business have a @ handle? If not, the holidays are a great time to create one! Many of your customers use Twitter for connecting with local businesses, friends and family members. You can use the popular platform to interact with your ‘followers’ and spread the word on upcoming events or promotions.

If just half of the United States employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue (Small Business

Administration, United States Department of Labor).

Nearly half of consumers plan to buy holiday gifts online this year (Google).

If you hope to be relevant as a small

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business in today’s technology age, your products and services should be available for online purchase. It’s easy to do and should be a vital part of your commerce strategy.

© FOTOLIA

Small Business Saturday Special

Christmas Merchandise 20% Off Daily In Store Specials Through Christmas

Flowers for your home and business needs 309-829-1001

1208 N. Towanda Ave Bloomington, IL 61701

BLACK FRIDAY

SALE 8-9 am 30% off 9-10 am 20% off 10-11 am 10% off 603 South Hannah Drive, Bloomington IL 309.827.8811 www.gingerbreadhousetoys.com

www.shopaltmans.com

www.solidgoldjewelers.net

124 W North St Normal, IL 61761 (309) 452-1612

www.beyondnormalllc.com

112 E Beaufort St Normal, IL 61761 (309) 451-1473

www.thegarlicpress.com

108 W North St Normal, IL 61761 (309) 452-8841

www.ohmfitactivewear.com

102 W North St Normal, IL 61761 (309) 530-2320

603 S Hannah St Bloomington, IL 61701 (309) 827-8811

2036 Ireland Grove Rd Bloomington, IL 61704 (309) 663-8553

www,gingerbreadhousetoys.com

216 N Center St Bloomington, IL 61701 (309) 820-1831

www.jboshandbags.com

IVE L S LU AL C EX ALS K! DE WEE

SHOP SMALL ... WIN BIG! Participation Rules & Instructions

1700 W College Ave Normal, IL 61761 (309) 454-7732

www.carlsicecream.com

309 N Main St Bloomington, IL 61701 (309) 828-9196

www.redraccoongames.com

Visit participating businesses on this game board between November 28 and December 9 for a chance to win BIG prizes! Get your board stamped at each business a minimum of 5 times to be entered into the prize drawing (see right side of board for details) When your board is completed fill out the form below and drop in a submission box at any participating business. Prize drawings will take place on December 10. Additional gameboards available at pantagraph.com/sbs. Limit one entry per person.

NO PURCHASE NECESSARY FOR ENTRY

409 E Washington Bloomington, IL 61701 (309) 310-1978

419 N Main St Bloomington, IL 61701 (309) 740-2012

www.bobzbay.com

www.meltdowncreative.com

Employees of The Pantagraph, The McLean County Chamber of Commerce and their immediate families are not eligble to win.

Registration Form

REQUIRED TO BE QUALIFIED FOR ENTRY

* Name: * City: * Email: * Phone #: Optional:

www.specsaroundtown.com

317 N Center St Bloomington, IL 61701 (309) 827-7327

YES, I would like to receive offers from participating businesses YES, I would like to receive information on other shop local opportunities

300 Landmark Drive Normal, IL 61761 (309) 454-7700 www.shermansinc.com

1006 E Lincoln St Bloomington, IL 61701 (309) 262-2270 www.braizefood.com

4109 Oakland Ave Bloomington, IL 61704 (309) 662-6889

www.prepfreezecook.com

105 Krispy Kreme Drive #5 Bloomington, IL 61704 (309) 808-3220

www.fleetfeetbloomington.com

115 Krispy Kreme Drive Bloomington, IL 61704 (309) 319-9600 www.zoup.com

1601 Fort Jesse Road Normal, IL 61761 (309) 454-1222

www,obrienteamnormal.com

www.caseysgardenshop.com

www.uptownnormal.com

www.theschoolshopstore.com

1224 Towanda Palaza Bloomington, IL 61701 (309) 827-5555

www.axlinepharmacy.com

1210 Towanda Ave #11 Bloomington, IL 61701 (309) 828-6767

www.forgetmenotbloomington.com

1208 Towanda Ave Bloomington, IL 61701 (309) 828-1001

www.ziebard.com/bloomington-il

2023 Ireland Grove Rd Bloomington, IL 61704 (309) 662-7878

E!

1015 E Empire St Bloomington, IL 61701 (309) 663-2241

The Mole Hole

114 W North St Normal, IL 61761 (309) 452-7999

0V ALU

www.moleholeofeastland.com

1505 N Main St Bloomington, IL 61701 (309) 828-1424

50” Television Donated by:

GRA P ND $10 RIZ 0 E

Grand Prize:

50” TV donated by and “ Experience”* valued at $1,000

www.palmertireautorepair.com

1801 Eastland Drive Bloomington, IL 61704 (309) 662-0000 www.eastlandsuitesbloomington.com

901 S. Eldorado Rd Bloomington, IL 61704 (309) 664-6000

www.gardenofbeadin.info

503 N Prospect Rd Bloomington, IL 61704 (309) 663-5425 www.kickwithus.com

www.thedigitalstores.com www.ildrx.com

** If you visit and stamp your board at a minimum of 3+ businesses that have a hotel logo receive double entries to the grand prize!

1332 E Empire St Bloomington, IL 61701 (309) 663-2886

107 Mall Drive Normal, IL 61761 (309) 862-2670 1603 Visa Dr Normal, IL 61761 (309) 268-9000

* “Uptown Experience” includes: (1) overnight stay, dinner and a movie, coffee and dessert for two in Uptown Normal.

www.idealfamilyweightloss.com

Local gift basket valued at $750

2010 Fox Creek Rd Bloomington, IL 61701 (309) 828-4580 www.neipagens.com

www.artfuldesignsonline.com

10+ Stamps:

2103 E. Washington St., Suite 2B Bloomington, IL 61701 (309) 661-3235

6-10 Stamps: Local gift basket valued at $250

www.selectarchery.com

$100 American Express gift card

474 Wylie Drive Normal, IL 61761 (309) 862-2697

5 Stamps:

502 N Prospect Rd Bloomington, IL 61704 (309) 664-6655

Prize values vary between board stamps**. The more you stamp, the more you win! Every board is automatically entered to win the grand prize as well.

120 Krispy Kreme Dr Ste 1 Bloomington IL, 61704 (309) 663-4733

EXPERIENCE PACKAGE

www.merlenormanstudio.com

AND

Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

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www.Pantagraph.com

How to Give Back to Your Community this Holiday Season Jonathan Strupek

means supporting a stronger workforce to keep the gas running to your furnace, more snow plows running to keep the roads clear and funding for local police and fire departments.

This year the McLean County Chamber of Commerce is working hard to keep the “shop small” mindset at the forefront of every consumer by partnering with The Pantagraph in support of Small Business Saturday. This national day was created

by American Express in 2010 and aims to bring small businesses into the spotlight during the busiest shopping season of the year. Sandwiched between “Black Friday and “Cyber Monday,” this national day is important to help recognize and support those business owners in our community.

With your help we can make 2015 a record-breaking year for small businesses

by Making Your Money Mean More and shopping small this holiday season!

When the weather starts to cool down, jackets are replaced by coats and everything seems to have a “pumpkin spice” twist, it means only one thing: the holiday season is fast approaching! With the busiest shopping season of the year underway, there’s no better place to plan your shopping trips than right here in your own home town.

While doing your holiday shopping for that perfect gift in front of a computer nestled by a fire may benefit you from avoiding the cold … your local community doesn’t see any benefit. Shopping from major online retailers means that 80% your hard-earned holiday bonus is being sent to somewhere else across the nation – even overseas1! Spending a little extra time to pack on one extra layer to brave the cold and shop small will actually end up benefitting you more in the long run. For example, the more money spent locally

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Study conducted by The Local Multiplier Effect (2015)

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Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

ins r Begm Be e c e D

5

Carriage rides • speCial events

mBer

VISIT UPTOWNNORM

AL.COM FOR DETAILS AND SCHEDULE UPD ATES

Dece

s

DATe

SAT, DEC 5

1-5 PM

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12-3 PM —————

S I M P LY C H A R M I N G

12-3 PM —————

4-8 PM

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SUN, DEC 13

MON, DEC 14

SUN, DEC 20

MON, DEC 21

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————— FRI, DEC 18*

————— THU, DEC 24

TBA

4-8 PM 4-8 PM

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TUE, DEC 22

4-8 PM 4-8 PM

12-3 PM —————

Unique Gifts for everyone

Now Open Sunday

• Home Décor • Unique Gifts • Gourmet Food Items • Original Artwork by Area Artists • Soaps

112 E BEaufort St • Normal, Il 61761 • (309) 451-1473 tuES.-Sat. 10 to 6, SuN. SuN. 12 to 4, moN. CloSEd

Small BuSineSS Saturday PrOGreSSiVe Sale! time Life Vice Ser On all y POlicw BikeS ne

12-3 PM —————

MON, DEC 7

12-4 PM —————

LLC

SAT, DEC 19

12-4 PM —————

————— TUE, DEC 8

4-7 PM

BEYOND NORMAL

SAT, DEC 12*

12-4 PM —————

————— WED, DEC 16

1-3 PM

HAPPY HOLIDAYS FROM BEYOND NORMAL!!

*Special event

10 AM - NOON 25% OFF NOON - 2 PM 20% OFF AFTER 2 PM 15% OFF

Select run ShOeS On Sale

Come Support a Small Business...Since 1976

35999

$

The HER04 Session Core Kit makes gift-giving easy this holiday. Offered to select specialty retailers for a limited time only, this bundle includes a HER04 Session camera, plus essential mounts and accessories-all in a special GoPro gift box. It’s perfect for the action sports enthusiasts on everyone’s list.

ACCESSORIES • Casey™ (Camera+ Mounts+ Accessories Case) • Wi-Fi Remote • SanDisk Extreme® 32GB micro SDXC™ • Limited Edition GoPro Gift Box

206 S. Linden, nL • 454-1541

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www.wildcountry4fun.com 203 S Linden • Normal • 309-452-0222

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Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

Join a ‘Shop Local’ Movement

www.Pantagraph.com

It’s easier than ever to find a local movement supporting the act of shopping locally. Joining one is even easier!

In most cases, the best way to show love for your local business is to buy from them. And the holidays are a great time to give back to your small business community by spending your hard-earned dollars there.

But what happens when you go beyond the purchase? How much can you achieve by becoming an actual voice in the conversation promoting the act of shopping locally into the mainstream?

Join the Mission

Community-focused organizations like Independent We Stand or the Small Business Administration are continually seeking volunteers to help get the word out on their efforts.

The websites of both organizations offer guidance on how to become involved in their activities. Choosing to devote your time or resources toward the overall growth of the small business landscape can have a big impact on your community.

City & Town Movements

Many of the nation’s largest cities – and small ones in between – have put together strong ‘shop local’ campaigns to motivate and mobilize their community members.

These initiatives can range from a simple one-day event or a full-fledged, yearlong effort to publicize the importance of shopping locally during the holiday season.

Does your community sponsor a small business board in addition to its chamber of commerce? Do you have opportunities to promote your favorite small businesses to your own customers, partners or management teams?

Become an Advocate

If there are no major movements in your area, you can still become an advocate for your favorite local shop.

And you can do so in creative ways.

Many national organizations conduct large-scale contests to award the most innovative small businesses across the country. Grant money, new

equipment or free advertising can be among the prizes doled out for winning entries.

Be on the lookout for such promotions and alert your small business owners when you find one.

You can also take your message or positive purchasing experience to social media. This is another way of promoting your favorite small business to the masses.

Authentic, unforced customer referrals can be the best form of advertising for a small business, so share often. This can allow you to keep giving long after the holidays.

© FOTOLIA

All $1 books will be

BOGO FREE (limit 15) All used books will be

15% 25%

OFF All vinyl will be OFF

All $1 DVDs will be

BOGO FREE (limit 15)

Black Friday + Small Business Saturday Only!

BOBZBAY, 419 N Main St., Bloomington, IL 61701 309-740-2012 • facebook.com/Bobzbay • www.bobzbay.com

www.Pantagraph.com

Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

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Do you know what is?

It’s a theme that has been traveling through our community rapidly and is extremely popular at

O’Brien Mitsubishi

Making your money mean more is all about the things that you purchase, being purchased in the community where you live. When we make our purchases here in McLean County, it keeps local businesses thriving. When local businesses thrive, more jobs are created and more people are put to work. When more people are put to work, more people have money to spend inside our community. When more money is spent inside our community, more tax dollars are generated that keep our roads nice, our neighborhoods safe, and our schools better for our children. It’s something that we all take for granted at times. When the snow falls, we expect our roads to be plowed. If we have a fire in our home, we expect the fire departments to be there quickly to put it out and keep us and our neighbors safe. When our children go to school, we expect them to have safe schools and good teachers to provide them with a great education. All of this is created with revenue that is is all about. I’m writing kept in our local community. It’s what this ad to keep this in the front of our minds. I want to thank all of you who have supported not only O’Brien Mitsubishi but also supported yourselves by keeping your business local. This community is an amazing place to live and has amazing people that live in it. Now more than ever we all need to think about how important these things are to us which sometimes we take for granted. Ask yourself, “Do I Make My Money Mean More?”

We want to make that decision easier when you consider Mitsubishi, the #1 selling brand in McLean County for your means of transportation.

On sale now is the all new

2015 Mitsubishi Outlander Sport for just $14,900 Ryan Gremore, Vice President/General Manager O’Brien Mitsubishi, Normal

Bill Danosky 16 Years

Chris Todd 23 Years

Jay Miller 8 Years

Kate Morris 25 Years

Paul Hepp 3 Years

Bill Norton 13 Years

Scott Gundy 11 Years

Amy Kiper 2 Years

Ralph Whitsitt 2 Years

Josh Zakery 9 Years

O’BRIEN MITSUBISHI 1601 Fort Jesse Road • Normal, Illinois 309.454.1222 • www.obrienteamnormal.com

Steven McCarthy 9 Years

Lucas Stocker 1 Year

Randy Holman Joined our team in July

Small Business Saturday — The Pantagraph, Wednesday, November 25, 2015

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www.Pantagraph.com

SHOP DOWNTOWN BLOOMINGTON on SMALL BUSINESS SATURDAY 11/28

on

CENTER

on

ST

on

WASHINGTON

ST

116 W. Washington Windycitywieners.com 216 N Center St. jboshandbags.com

EAST

424 N Main St. wilsonscycle.com

200 N. Main Mchistory.org

113 N. Center Kellysbakeryandcafe.com

306 N. Center Arenee.com

on

MAIN ST

414 N Main St. realitybitesblm.com

309 N Main St. redraccoongames.com

317 N. Center specsaroundtown.com 418 N. Main Mainstreetyoga.com

ST McLean County Arts Center http://www.mcac.wildapricot.org

409 E. Washington Meltdowncreative.com

402 N. Main Billskeyandlockshop.com

on

MONROE ST 101 W. Monroe Angelambrose.com

on

FRONT

416 N Main St. thatdapperpet.com 200 W. Monroe Fox-n-hounds.com

404 N. Main Maingallery404.com 516 N. Main Commongroundgrocery.com

ST

220 E. Front epiphanyfarms.com

101 W. Monroe Joanngoetzinger.com

220 E. Front Facebook.com/ anjuaboverestaurant

413 N. Main Gigibottega.com

616 N. Main Hobbylandfunstore.com

Check out a map of specials at www.downtownbloomington.org/events-list/ or Check our Facebook Page