GlBUSINESSmping
THE WELSH FARM 10 YEARS OF WILD SERENITY
KERRY ROY COSTS VS ROI
FOCUS ON CANVAS STRUCTURES & DOMES PREVIEW GENTLE
Welcome to GlBUSINESSmping
Welcome to our July issue (I cannot believe we are over halfway through the year already)! We have a wonderful issue for you – a lot has been going on since our last edition.
We are thrilled to announce the expansion of the Glamping Business name in partnership with Marcin and Sara Dąbrowski of WELL Consulting – Glamping Business Baltic – dedicated to Polish and German speaking countries. Read more on this in our news pages.
It has also been a couple of months since we returned from Eco Resort Network 2024 and it was a truly memorable event – perhaps our best one yet. The positive response from attendees has encouraged us to open up a waitlist for the 2025 event, to be held in Greece across 25 – 28 May.
We kick this issue off with a recap and the main takeaways of the open meeting held in Bristol recently to discuss the potential formation of the Glamping Industries Trades Association (GITA). Kerry Roy brings us another column – this time, with an in-depth look on the costs vs return on investment for your glamping business.
We interview Arnaud Béril, General Manager of Anantara Golden Triangle Elephant Camp, to find out more about this bucket listworthy resort where you can sleep amongst elephants in a transparent ‘Jungle Bubble’. We also caught up with Beth Robinson from The Welsh Farm to discover what she’s learned from ten years of operating a “people-free” and wildly serene glampsite.
Dan Wiseman, Exhibitions Manager at The Glamping Show, gives us an insight as to what to expect from The Glamping Show 2024 this September, and we shine the spotlight on the top canvas structure and geodesic dome manufacturers.
We’ll see you at the Redefining Outdoor Hospitality Summit –tickets are now available on our website to join – and The Glamping Show in September… Happy glamping!
Annie
Editor, International Glamping Business
Cover image: Antantara Golden Triangle Elephant Camp & Resort
International Glamping Business is published by: Upgrade Publishing. Registered address: 47
Publisher: Upgrade Publishing, Steph Curtis-Raleigh. e: steph@upgradepublishing.com
Design: Dean Coulter, Design on Tap. www.designontap.co.uk www.glampingbusiness.com Instagram @thisisglamping Facebook @thisisglamping
Other Events:
The Glamping Show w: www.glampingshow.com e: dan.w@swanevents.co.uk
Glamping Show Americas w: www.glampingshow.us e: david@glampingshow.us Eco Resort Network w: www.ecoresort.network e: steph@ecoresort.network
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INDUSTRY NEWS
GLAMPING INDUSTRIES TRADES ASSOCIATION
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INTERVIEW WITH ANANTARA GOLDEN TRIANGLE CAMP
KERRY ROY: COSTS VS RETURN ON INVESTMENT
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THE WELSH FARM: 10 YEARS OF WILD SERENITY
FOCUS ON CANVAS STRUCTURES & DOMES THE GLAMPING SHOW UK PREVIEW
ÖÖD Mirror House is thrilled to announce the appointment of Matthew Parkinson as the new UK & Ireland Manager. Matthew joins the team from Slow Cabins Ireland, bringing a wealth of experience in the outdoor hospitality sector.
Expressing his enthusiasm about the new role, Matthew stated, “I am very excited about my new position at ÖÖD Mirror House. Under my stewardship, there will be something of a relaunch of the ÖÖD brand in the UK and Ireland. I look forward to seeing customers old and new at the upcoming events in the industry calendar, including The Glamping Show and the Redefining Outdoor Hospitality Summit in September.”
MATTHEW PARKINSON APPOINTED AS UK & IRELAND MANAGER AT ÖÖD MIRROR HOUSE NEWS
Matthew encourages anyone interested in learning more about the unique ÖÖD mirrored cabins and their flexible finance options to get in touch.
“We have some incredible products and I can’t wait to share them with the market. Our mirrored cabins are not only stunning but also offer a attractive return on investment and are a true point of difference in an ever competitive market.”
Stay tuned for more updates and join us at the upcoming events to see the latest innovations from ÖÖD Mirror House.
FREE VISITOR REGISTRATION OPENS FOR THE GLAMPING SHOW 2024
Visitor registration has now opened for The Glamping Show 2024, the UK’s flagship business-to-business event for the glamping industry. The event is taking place from 19th-21st September at Stoneleigh Park in Warwickshire and tickets, which are free of charge, give visitors access to the extensive exhibition showcasing the latest products and services for glamping operators, as well as an unmissable programme of
seminars designed to help new and existing glamping sites to maximise return on investment.
According to Peter Rusbridge, Director of Swan Events, organisers of the Show: “2024 is an exciting time for the glamping industry. The Glamping Show is celebrating 10 years as the UK’s only dedicated glamping industry event and
promises to be better than ever before. In addition, talks are taking place to set up a glamping industry association in the UK, reflecting the growth in the industry over the last decade.
He continues, “And 2024 also sees the launch of a brand new summit –Redefining Outdoor Hospitality – which is designed for larger operators and is taking place the day before The Glamping Show nearby in Kenilworth. We expect that most, if not all, summit attendees will then visit The Glamping Show the next day.”
Once again, Glamping Show visitors are likely to be extremely diverse and organisers expect to welcome owners and operators of glamping sites, caravan & camping sites, holiday parks, leisure/theme parks, festival organisers, hotel chains, golf courses, farmers, national parks and woodland managers, as well as B&B/pub owners and smaller individual operators, among others.
TODD WYNNE-PARRY LAUNCHES NEW BOOK “THE BUSINESS OF GLAMPING”
Todd Wynne-Parry, a leading expert in the outdoor hospitality sector based in the USA, has released a new book, The Business of Glamping: An Anthology of Articles on Outdoor Hospitality. This comprehensive guide provides invaluable insights and practical advice for both established entrepreneurs and aspiring entrants looking to capitalize on the booming glamping industry.
The business of glamping, or more broadly outdoor hospitality, has emerged as the fastest growing segment within the lodging industry. This undeniable trend is driven by a surge of seasoned investors and renowned hotel brands flocking to the sector. These pioneers have astutely recognized the imbalance between the limited supply in high barrier-to-entry markets and the burgeoning demand for unique outdoor experiences.
“The demand for glamping has been accelerated by the rise of new e-commerce platforms that connect nature-craving younger generations with extraordinary outdoor accommodations,” said WynneParry. “Consumers in this space prioritize experiences over material possessions, creating a robust and ever-growing market for outdoor hospitality.”
The Business of Glamping is designed to support current and prospective entrepreneurs in expanding the outdoor hospitality sector. The book delves into key strategies for success, from identifying high-demand locations to creating unforgettable guest experiences. Wynne-Parry hopes that his book will not only inform but also inspire readers to engage in the glamping industry, whether as business operators or as
baltic Gl mpingBUSINESS
International Glamping Business is thrilled to announce a partnership agreement with Marcin and Sara Dąbrowski of WELL Group International Sp zoo to create Glamping Business Baltic – a trade publication dedicated to the Polish and German speaking countries.
Sara will be Editor in Chief of the publication, which will be published three times a year in the Polish and German languages.
“We are thrilled to be working with Sara
enthusiastic guests exploring the multitude of glamping destinations around the globe.
Todd Wynne-Parry brings a wealth of experience to his writing. He is a seasoned professional in the outdoor hospitality industry with extensive expertise in development, acquisitions, and management. His current role is Managing Director of Horwath HTL, he was previously Chief Growth Officer at AutoCamp. Additionally, WynneParry is a contributing writer for Glamping Business Americas magazine, sharing his knowledge and insights with a broad audience.
The Business of Glamping: An Anthology of Articles on Outdoor Hospitality is now available for purchase globally via Amazon.
TO BE LAUNCHED THIS YEAR
and Marcin, who we have known for a number of years and who have attended and contributed to all of our Eco Resort Network events,” says Steph CurtisRaleigh, Director of Upgrade Publishing, which owns International Glamping Business, Glamping Business Americas and SHARE Magazine. “They are both amazing entrepreneurs with incredible talent in marketing and a great depth of knowledge in the wellness market. They are perfect partners to take the Glamping Business brand into their region, where they plan to create a knowledge hub for the glamping sector.”
“We cannot wait to publish this exciting new magazine for the Polish and German markets where we see a lot of interest and growth in the glamping and wellness sectors,” added Sara and Marcin. “We are honored to work with such wonderful people like Steph, Karen, Peter Annie, and the rest of the incredible team. It is fantastic to be able to take this trusted brand out into this vibrant marketplace and launch Glamping Business Baltic.”
Further details of the new publication will be released soon, alongside a dedicated website and the magazine will be available in both digital and print on demand versions.
A NEW UK TRADE ASSOCIATION FOR GLAMPING
is Born
On Wednesday, 12th June, the International Glamping Business team travelled to Bristol for an open meeting to discuss the potential formation of the Glamping Industries Trades Association (GITA). This event was hosted by Derry Green, founder of Secret Garden Glamping, and John White, founder of Arete Business Solutions. Key discussion points and takeaways from the meeting were highlighted.
The Need for GITA
With the term “glamping” originating from the UK and gaining public attention around ten years ago, the necessity for creating an association is increasingly urgent. The proliferation of glamping sites has solidified the industry’s position in the hospitality sector and there are legislative issues on the horizon that may need addressing as a group. Business owners already encounter significant challenges, particularly in obtaining planning permission and there is a need to set some basic standards for professional sites to meet.
Peter Rusbridge and Dan Wiseman
How GITA Can Help
Introduction of GITA
Derry Green initiated the meeting by emphasising the importance of collective effort for industry improvement. He outlined the primary roles and objectives of the potential association:
n GITA Board Members will engage directly with the government on planning, regulations, and other issues.
n GITA Members will share their expertise and knowledge with each other.
n GITA will serve as a catalyst for change.
n GITA will curate the image, reputation, and brand of glamping, allowing individual operators to become a unified voice.
Defining Glamping
A crucial discussion at the meeting was the need for a clear definition of glamping. The term “glamorous camping” no longer suffices. Vicki from Tractors & Cream underscored the necessity of distinguishing high-standard sites from those that operate under the radar.
Standardisation
The issue of standardising the industry was raised, particularly in response to a recent UK TV advert promoting Travelodge by depicting a poor glamping experience. Kate Morel from Morel Company highlighted the vulnerability of the glamping sector to such comparisons without established standards.
Derry clarified that an elected board of passionate glamping individuals would determine the criteria for “good” or “bad” sites. GITA certification would focus on hospitality rather than luxury, benefiting members through mutual referrals based on specific site features.
Professionalism and Inclusivity
Publisher Steph Curtis-Raleigh suggested that having an association and being able to prove membership is in itself a measure of professionalism for the UK market. Derry Green added that collective action would position the industry to address issues of inclusivity, sustainability, and accessibility before legislation mandates it. Andrew Daniels from Woodpecker Productions emphasised that an association would provide operators with focus and drive.
Next Steps for GITA
John White announced that GITA would seek eight to ten passionate individuals to join its board, with elections held every two years to foster new ideas. A cohesive and articulate board is expected to strengthen the industry’s political influence.
While membership involves a cost, the meeting discussed making it affordable on a monthly or annual basis. Steph Curtis-Raleigh concluded by stressing the importance of having a spokesperson for the industry, a role Glamping Business is proud to support.
GITA aims to officially launch at The Glamping Show 2024 at the NAEC in Stoneleigh this September. The first meeting of board members was held shortly after.
If any readers are interested in joining the association, or have any ideas to contribute they should contact John White at john.white@aretesolutions.co.uk.
John White and Derry Green
Kate Morel
Interview with Anantara Golden Triangle Elephant Camp GENTLE GIANT GLAMPING
Imagine roaming the jungle amongst gentle giants – and you’ll find yourself at Anantara Golden Triangle Elephant Camp. Its Jungle Bubble Experience offers a chance to spend an unforgettable night observing these majestic creatures in their natural habitat, in complete luxury. International Glamping Business’ Editor Annie Hilton spoke with Arnaud Béril, General Manager, to find out more about this bucket list-worthy resort.
Can you give us an overview of Golden Triangle Camp, and Anantara’s driving philosophy?
How long have you been in business?
The Anantara Golden Triangle Elephant Camp & Resort is a luxurious sanctuary nestled in the heart of Northern Thailand, where the borders of Thailand, Laos, and Myanmar converge. This unique location, known as the Golden Triangle, offers breathtaking landscapes and an unparalleled connection to nature. Our resort combines world-class accommodations with immersive experiences, such as witnessing the
daily lives of our rescued elephants in their natural habitat and exploring the rich cultural heritage of the region.
Anantara’s driving philosophy centers around authentic luxury and a deep connection to the local environment and culture. We strive to create meaningful experiences that go beyond traditional luxury, allowing our guests to engage with the destination in a profound way. The resort has been in operation since 2003, consistently delivering exceptional experiences and making a positive impact on the local community and environment.
Introduce us to your team – any key members that stand out?
Our team, whom I like to call the “Mekong Explorers,” is composed of dedicated professionals who are passionate about providing outstanding service and creating memorable experiences for our guests. Key members include Dr. Nissa, our Head Veterinarian, who ensures the well-being of our elephants and oversees their care. Khun Maprang, our Elephant Camp Manager, plays
Being located in a jungle presents unique challenges, but there is nothing we cannot overcome.
a vital role in managing the camp and ensuring the welfare of our elephants. Khun Tuk, our Front Office Manager, is highly knowledgeable about the region and local area, tailoring the best adventures and experiences for our guests. These insiders are true specialists in their fields and their expertise and dedication are integral to the exceptional service we provide.
What accommodation and experiences do you offer at the Camp?
We offer a range of luxurious accommodations, including spacious suites and unique Jungle Bubbles, where guests can spend a night under the stars while observing our elephants in their natural habitat. Our Jungle Bubble Experience is a highlight, providing an unparalleled
opportunity to connect with nature and our majestic elephants. Our experiences are designed to immerse guests in the beauty and culture of the Golden Triangle. Highlights include “Canopy” – a tree top dining experience – a table perched 50 meters above the grassland offering majestic views of three countries and the Mekong River.
In addition, our resort is renowned for its wellness offerings. We provide a range of specific wellness treatments, including traditional practices like Yam Khang and Pao Yao, along with other indigenous treatments. These treatments are designed to enhance relaxation and rejuvenation, reflecting our commitment to holistic well-being.
We also offer guided trekking and cycling tours in the local areas around the resort, allowing guests to meet locals and connect with their way of life, our very own cooking class program “Spice Spoons” and more. These offerings collectively ensure that our resort is a haven for unique and enriching experiences suitable for all guests.
Could you share any memorable or unique guest experiences?
One particularly unforgettable moment was when I first experienced “Canopy,” our Tree Top Dining pod. Perched 50 meters above the grassland, it offers breathtaking views of three countries, the Mekong River, and its rich wildlife. Witnessing this majestic panorama from such a unique perspective was truly inspiring.
Another unique experience involved guests observing elephants lying down to sleep, a rare sight since elephants typically do not lie down for extended periods. These moments are a testament to the special experiences our guests can have at our resort.
What does it look like behind the scenes hosting weddings and retreats at the Camp?
Hosting weddings and retreats at the Camp involves meticulous planning and coordination to ensure every detail is perfect. Our dedicated events team works closely with guests to understand their vision and create bespoke experiences. A standout feature of our wedding offerings is hosting events at our Jungle Bubble Lodge, nestled deep in the jungle amidst elephants. Where else can you find such a unique setting for your wedding?
What challenges have you faced –and how did you overcome them? Being located in a jungle presents unique challenges, but there is nothing we cannot overcome. Sometimes our elephants can be
True sustainability goes beyond just media appearances; it involves embracing your team and local communities.
naughty and like to wander around at night, and we find them in unexpected locations!
How do you market and publicize the Camp – and who is your ideal or typical guest?
We highlight the camp through digital marketing, social media, partnerships with travel influencers, and collaborations with luxury travel agencies.
Our property offers a ‘once in a lifetime experience,’ ideal for honeymooners, families, and individuals alike. We enjoy collaborating with reputable luxury advisors and agencies who share our values, as well as partnering with adventurous social media specialists. Our ideal guests are discerning travelers seeking unique and immersive experiences, appreciating luxury, comfort, and holding a deep respect for nature and wildlife.
What sustainability practices do you implement?
Sustainability is at the heart of what we do. Our property is home to ‘Suan Sai Jai,’ our very own organic garden with a hen house, bee hives, hydroponic plants, and a mushroom house, providing fresh ingredients for our meals.
Arnaud Béril
Since the beginning of the year, we have harvested 80 honeycombs, proudly incorporating this honey into our breakfast offerings and various culinary experiences.
We collaborate with local artists, showcasing their art on our premises and organizing events, including kitchen and bar takeovers with local talents. Additionally, our solar panels supply 30% of our electricity needs, and a biogas digester converts organic waste into gas for our team members canteen and fertilizer for the garden.
These practices underscore our commitment to minimizing our environmental impact and positively contributing to the local community.
Tell us more about the Golden Triangle Asian Elephant Foundation.
The Golden Triangle Asian Elephant Foundation (GTAEF) was established in 2006 to improve the welfare of captive elephants throughout Thailand. The foundation rescues elephants from harsh conditions and provides them with a safe and natural environment at our camp. GTAEF also focuses on education and community outreach, working to promote the ethical treatment of elephants and supporting the livelihoods of local communities. Through these efforts, we aim to contribute to a sustainable future for elephants and their caretakers, known as the Mahouts.
What are your plans and goals for the future of Golden Triangle Elephant Camp & Resort?
Our upcoming plans include the introduction of the Mekong Outpost (Q4 2024), a luxury tent perched atop a hill overlooking the picturesque Mekong Valley. The spacious and exclusive tent will feature private pools, dining decks, Jim Thompson fabrics, and its own butler service, along with exclusive benefits to enjoy the property in the most exclusive way. Additionally, we are set to unveil the Mekong Explorer Suites and Mekong Explorer Pool Suites later this year, expanding our luxury offerings and enhancing the experience for our discerning travelers.
And finally, if you could give one piece of advice to other operators, what would it be?
If I could offer one piece of advice to other operators, it would be this: True sustainability goes beyond just media appearances; it involves embracing your team and local communities.
Stay true to your core values and continuously strive to create meaningful and authentic experiences for your guests. Invest in your team, as their passion and dedication are crucial to delivering exceptional service. Embrace sustainability and make it an integral part of your operations.
Balancing the Scales COSTS VS. ROI
If I had a Euro for every time someone said to me, “You must be raking in the cash,” or when a person who has zero business experience thinks that ‘all business owners are rich’ – then I may have a nice, bonus piggy bank!
Glamping accommodation is not a budget stay for many, it is an industry that is known to charge high value nightly rates compared
to that of some other accommodation providers. However, it sure doesn’t mean it is making you rich. In fact, running a glamping business can be quite the opposite when you calculate every single item cost, plus time spent running the business (whether that’s doing it yourself or employing staff). The hours can be long and unsociable in hospitality, compared to that of standard office hours across many other industries.
By Kerry Roy Founder of Camp Katúr & Cerchio del Desiderio
My response to those who swiftly comment and calculate in their minds what turnover is potentially made from the nightly rates and occupancy is, “Have you also calculated the costs?”. Often, the facial expressions tell me: no, they haven’t.
Unfortunately this is where many people fail in business or never last longer than three years, because they are quick to calculate the potential sales turnover without actually calculating what all the potential costs are. The first importance is to know your costs so you can calculate your margins, otherwise you aim to fail before you even begin. To put things into perspective, more than 80% of business failures are due to a lack of cash, with 20% of small businesses failing within a year, and almost 50% failing within five years, according to Forbes.com.
The second most commonly cited reason for business failure is not having enough capital.
important to consider the lifespan for each unit and when will you have to potentially replace each unit. Good maintenance (at a cost) is imperative to ensure longevity.
Fail To Prepare, Prepare To Fail
That all important fire in the belly for a new business venture can soon be extinguished if you do not make it a priory to understand all your costs by doing a financial forecast which lists potential turnover vs costs. Costs should always be overstated to allow for any unseen events, economical and technological changes. A simple SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis can very useful here to determine risk factor costs, which a rainy day fund can be put set aside for.
Glamping investment isn’t the same as bricks and mortar investments that often increase in value year on year. Instead, glamping accommodation is similar to a car in that the day you take it out of the showroom, the value depreciates. Depending on your country, this can be a depreciation of anywhere between 10-15% per annum – check with your accountant! If your long term strategy is to build to sell, this must be taken into consideration.
Accommodation structures may be your biggest initial investment so it’s also
Factor in potential weather damage or damage caused from guests – although these are not fixed running costs, they are risk factor costs which many people fail to consider. If a structure or room is badly damaged, the loss can have a significant negative impact should you be unable to take reservations as well as find the capital to replace a structure (until hopefully insurance covers the costs). Glamping is exposed to all weather elements and therefore it’s imperative to cost in the wear and tear.
Capital
The second most commonly cited reason for business failure is not having enough capital. This isn’t so surprising, given that more than a quarter of small business owners say they aren’t able to obtain the funds they need to operate their business, according to a National Small Business Association study.
Whether you start the business with your own hard-earned cash, borrow from family and friends, take a loan, or bring in an investor – the start up capital will need to be returned. It is said ‘you need to have money to make money’, so often start up capital (especially if it’s from your own personal finances) may take longer to
make a return on investment. This is also the case if you wish to continue growing the business because what you could draw back as ROI can also be used for further growth investment to reach an even higher turnover. However, those who offer loans or investments to help you get started are more unwilling to wait for their ROI, for which you must forecast this as a cost.
Ensure that cash flow is always king to cover the expenses before you can take advantage of any the profits – not forgetting the all-important taxes to pay. ‘Gross’ is an acquaintance, whilst ‘Net’ is your best friend.
Remember The Money Is Not All Yours
The most common costs to all businesses are Variable costs, Fixed costs, Indirect (Operational) costs and Direct costs.
Variable
Utilities, catering, linen, room stock replenishments, casual contract employees, taxes, machinery maintenance. These will all very much depend on occupancy.
Fixed
Phone contracts, website fees, annual subscriptions, affiliate marketing subscriptions, fixed salaries.
Indirect
Overall operational costs such as maintenance, electric, reception staff, pool facilities and other services that are costs-related, to overall daily operations – not just per accommodation unit.
Direct
Items required per structure which become a direct cost per unit/room to be deducted from the bottom line. E.g. Some units have a hot tub which is a direct cost, whilst other units may not.
Understanding every individual cost including the smallest items, such as tea bags, sugar sachets, and candles, will help to determine what your minimum nightly rates need to be set at in order to make a decent margin.
10 Years of Wild Serenity THE WELSH FARM
Photography by Heather Birnie
Just west of Carmarthen lies The Welsh Farm, a wildly serene, peoplefree and dog-friendly glamping experience run by an unusual family who live life to love, give and serve. With their ten-year anniversary, International Glamping Business’ Editor Annie Hilton spoke with Beth Robinson, co-owner, to find out about their origin story and how they’ve garnered bookings months in advance.
QCan you give us an overview of your site and what drove you to start the business?
The Welsh Farm Glamping is comprised of three private spots on the Robinson family farm: two traditional yurts and a cabin. We opened our first site in 2012 as post-grad students in our early twenties, and were funded and supported by The Prince’s Trust (later winning the Young Person’s Enterprise Award).
During university, Joe and I were keen hikers and we stumbled across a wagon parked up in an orchard. We booked it, loved it and thought, “We could do this on our farm and make it better,”. I think it was the first time we’d come across the concept of glamping and for the next four(ish) years we spent a lot of time repeating ourselves, “You know glamping – it’s glamorous camping…”
Beth & Joe Robinson
You may not imagine it, but we met quite a bit of confusion. In our business plan, we had a whole section dedicated to explaining glamping as a concept and justifying why we thought people would want to do it – which makes us smile, as now it’s a household term.
QCan you introduce us to your team? Is it all family-run or have you hired external help?
We are family-run, with help. The sites are on Row and John’s (Joe’s parents) farm; Row is part of our admin team (along with Joe). John, Joe and his brother Luke look after the site maintenance. Luke also made our shepherd’s hut bathroom at the Hideaway and furniture in the yurts. I manage the marketing of our sites.
When we first started, we did our own laundry and changeovers. Now we use an amazing (family-run) cleaning company and a laundrette who washes and irons far better than we ever could!
Finding a changeover team who love your site as much as you do is key. It’s taken us some time to get to this point, but changeover days are a pleasure. The presentation and detail of
care at each site is beautiful – first impressions are a huge priority for us, from squeaky clean fireplaces to beautifully stacked wood and folded blankets. We want guests to walk in and feel wowed, not only by the space, but by the level of care and consideration that has gone into their stay.
We work on the premises; every changeover needs to look like you are the first person to step into that space… ever!
QWhat type of accommodation can guests expect when staying with you? Which company did you use and how did you find the whole process?
We have two traditional yurts and a wooden cabin. Canvas and no cutting edge design! We celebrate nature, space and the experience of getting away from it all.
Joel at Avalon Yurts makes our yurts and we change the canvas every few years, as being on the edge of the forest and exposed to good old Welsh weather, the material degrades. We pre-order them at least a year in advance and he makes them to our specifications.
Needing to renew the canvas and keeping on top of condensation, which can become mould, is our biggest challenge. We have added ceiling ventilation and filters to reduce humidity, which helps greatly.
We have a few ideas for yurt design changes in our next order – so stay tuned!
QWho is your typical guest –do you find that targeting a specific niche works in your favour?
Without a doubt, we have a niche. I think if you don’t do your own advertising, it’s harder to know who your typical guest is. When we really looked at our data a couple of years ago, we found that our typical guests from different listing websites varied – some websites booked us older guests, others young professionals and others dog owners.
It was only at the start of 2023, when we got clear on our own advertising, that we really started to define ourselves in the market as the go-to place for romantic couples with dogs, who want a people-free outdoor adventure with a sprinkle of luxury (the wild left in!).
Q
How have you grown your social media following – do you have any advice?
There is so much I could say on social media. First off, I would ask if it is a main part of your marketing strategy. If it is, great, but you’ve got to really go for it. We post between 5 and 6 times a week, plus Instagram stories.
If it isn’t your strategy and you’re happy with the number of bookings you have, be content with a few posts per week to look like an active business. Socials need creativity and
The Robinson Family
consistency – without putting in the work, you can’t expect it to fly for you.
The Welsh Farm’s audience has grown over the past 18 months, because we decided it was going to be our main marketing strategy. I had to learn branding, copywriting and social media marketing. I did the courses, asked the questions and put the work in. Copywriting and branding is now my second business!
Particularly at the start this used to consume endless hours. Now I can get our socials done in 30-45 minutes a day (excluding enquiries/ questions etc.). My advice for success would be: keep going and connect with people.
If you scroll back a year or so on our socials, you’ll see where we started and I hope it will give you the confidence to go for it.
QWhat percentage of your bookings come from social media vs. direct through your website, OTAs, etc.?
Glamping owners who have been open for at least five years will probably relate to this: Pre-Covid we were always fully booked. PostCovid there was “the rush” and, again, we were fully booked.
With a combination of the cost of living crisis and expansive growth in the glamping industry, our bookings fell off a cliff. We had repeat guests and a smattering of new bookings, dropping to around 60-70% occupancy, and as low as 50% some months.
At that point, we doubled down on branding and messaging, recreated our website and focused on social media marketing. Seventy
percent of our bookings now come through social media. This year, 10% are repeat bookings and 20% are through OTAs, Google search and word of mouth.
At this moment in time, we are fully booked 4 months in advance.
QHave you found offering addons increases your profit or is it just a nice touch for guests?
We use hampers to showcase Welsh products and add to the guest experience. If you have a large glamping site and capacity for a small farm shop or lots of hamper orders, I can see how offering extras would increase profits. Being a small site, using hampers for increased profit is just not part of our business model!
Q Congratulations on your ten years of business – have you noticed any positive or negative changes to the industry during this time?
I don’t know if I would define the changes we are seeing as negative, just interesting.
I think we’ve proven that there is still a place for canvas in the glamping industry. There is definitely a trend towards cabins and phenomenal, exotic structures with TVs and all the mod cons, but a far cry from where it all started: the leaky tipi in a field with a wood fired hot tub, comfy bed, wood burner and a compost loo.
We’ve decided to put our stake in the ground and say we don’t have WiFi or Netflix, we are ultimately about being fully immersed in nature.
Q Do you have any memorable or unique guest experiences?
Part of our promise is that we don’t see our guests! Because of that, we get countless emails from people who like to share how they feel safe, at peace and relaxed at our sites with their dogs and families, like nowhere else.
That quiet, understated ability to restore someone’s connection with themselves and each other is humbling. Plus, I love being tagged in social media posts; I get to see a little snap-shot into our guests’ experiences.
Q
What are your plans and goals for the future of The Welsh Farm?
Each year we make improvements and changes to our sites; returning guests always find new details or additions to enjoy. From lighting in trees to new tucked away swings or features on the walk through the woods.
We always work towards being a greener, more environmentally friendly site and make changes that allow us to minimise our impact on the environment.
Q
Finally, if you could give one piece of advice to other glampsite operators, what would it be?
Glamping as a term means so much. There are people who want a bell tent in a field and there are people who want a spa-style hotel – and everything in between! As business owners, it’s our responsibility to identify our niche, then find and serve the people who are looking for it.
Innovating Luxury in the Great Outdoors &Q A
bushtecsafari.com
QFirstly, how long have you been in business – and what made you start?
For over five decades, Bushtec Safari has been at the forefront of outdoor luxury accommodations, evolving from manufacturing tarpaulins for the railway industry in 1968 to pioneering the bespoke luxury tent market. Our journey began with a vision to revolutionize the outdoor experience, leading us to create the first bow tent, initially focused on military applications. This innovation set the stage for our expansion into the luxury tourism sector, where our Bushtec Safari range, established in 2002, has become synonymous with unmatched quality and elegance.
QWhat makes your company stand out from the rest?
Our commitment to bespoke designs and complete control over the manufacturing process sets us apart. Our in-house team of architects, “Archineers,” engineers, and designers work alongside skilled craftsmen in our factory where every detail, from canvas to steel components, is meticulously crafted. This integrated approach has led to innovations such as our insulated canvas, first introduced in a luxury tented camp in the UAE in 2013.
BUSHTEC SAFARI
This technology has enabled our luxury tents to withstand extreme climates, making glamping sites viable for longer seasons with options for fireplaces, air conditioning, and integrated bathroom pods.
In addition to our luxury tents, we also specialize in bespoke and tensile roofing solutions, offering cutting-edge designs that are both functional and aesthetically pleasing. These tensile structures are perfect for clients looking for durable, visually impactful options that seamlessly integrate with their existing environments.
Our capabilities extend far beyond creating luxurious accommodations. Bushtec Safari has engineered a wide variety of bespoke canvas structures used globally in unique settings: expansive main areas, elegant lounges, refined diners, eclectic curio shops, serene spa tents, modern gyms, tranquil prayer rooms, fully equipped kitchens, and even “doublestory tents” and swimming pools under canvas. These projects highlight our ability to transform any concept into a functional, stylish reality, adapting to the specific needs of our diverse clientele. From colonial-style tents with cozy interiors to modern, contemporary
designs, we have mastered the art of luxury canvas accommodations in all environments.
A strong focus on sustainability drives our innovation. We use environmentally friendly materials and processes as much as possible, ensuring that our products not only deliver luxury but also protect the ecosystems where they are installed. Our designs consider the natural surroundings, aiming to minimize the environmental footprint while maximizing comfort and aesthetic appeal.
QWhat do you look for in future clients?
We seek partnerships with clients who are visionaries, those who dare to dream of unique, sustainable luxury in the wild and the great outdoors. Our ideal clients are those who value quality and creativity as much as we do, and who are eager to push the boundaries of what glamping can be. From eco-resorts in remote locations to luxury accommodations in bustling tourist hubs, we tailor each project to meet the specific visions and requirements of our clients.
We invite you to explore the possibilities with us, where your vision of outdoor luxury becomes a reality.
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AUTENTIC
Your luxury escape in nature
autentic.world
QFirstly, how long have you been in business – and what made you start?
Autentic was founded in 2018, building on the decades of experience from our sister brands, Alpino and Alpinter, which specialise in tent design and production for boy scouts and various institutional and humanitarian applications. Even before Covid, the popularity of camping and glamping was on the rise. Recognising this trend, we leveraged our in-house expertise to design a comprehensive range of glamping tents using the finest materials, aiming to elevate our customers’ glamping experiences.
QWhat makes your company stand out from the rest?
We have developed an extensive range of glamping tents to meet the unique preferences of our customers. Our offerings include the luxurious Supreme collection, featuring sizes from 15 to 32 m2, designed for optimal comfort and functionality. These tents are available in a variety of materials and colors to match your personal style.
For those who prioritize simplicity without sacrificing functionality, our Essential collection, ranging from 14 to 20 m2, is designed to meet your needs perfectly. Each tent in this collection is carefully crafted to offer practicality and comfort.
Autentic is proud to be the exclusive supplier of glamping bell tents crafted from premium acrylic fabric known as WottexTM PRO. This fabric is chosen for its exceptional performance in diverse climates, including hot and humid conditions, thanks to its ability to maintain vibrant color over time and its resistance to mold. Furthermore, WottexTM PRO fabric is easy to clean and maintain using Autentic’s recommended cleaning products .
QCan you tell us about a recent client you have worked with?
Recently, we had the pleasure of working with Terra Solis, a Tomorrowland glamping site nestled in the desert near Dubai. As a festive oasis amidst, the scorching sands, Terra Solis aimed to enhance its luxury glamping offerings.
For this upgrade, they chose Autentic’s glamping bell tents. Specially, they selected the Jack Bell Tent 5.2, crafted from our latest and most resilient WottexTM PRO fabric. This fabric is renowned for its exceptional durability and color steadfastness, ensuring an unparalleled and long-lasting glamping experience even in the most extreme environments. The collaboration with Terra Solis highlights our commitment to providing top-quality, durable, and luxurious solutions.”
Q What do you look for in future clients?
We’re always on the lookout for partnerships with businesses and projects in the glamping tent industry that are ready to elevate their offerings. Our commitment lies in delivering premium, enduring accommodations to those investing in unmatched comfort, style, and eco-consciousness, and seek to experience the benefits of our revolutionary WottexTM PRO fabric. Whether you are just starting out in glamping or aiming to enhance your existing offerings, we’re here to assist you!
QFirstly, how long have you been in business – and what made you start?
Following the creation of the Tree Tent itself by mechanical engineer Jason Thawley, Tree Tents was established in 2016. With values rooted in sustainability, ingenuity, craftsmanship, innovation and supreme quality, Tree Tents aimed to bring something new and exciting to the industry.
Our origin story circles around Jason’s intrigue in nature and woodlands from an early age. He spent hours scaling trees as a child; discovering their rich habitat and enjoying the sense of freedom he found high in the canopy. As he grew into adulthood and established himself as an acclaimed mechanical engineer, woodlands became a place to disconnect, unwind and ground himself.
Inspired by modern precision engineering, the quality of traditional craftsmanship and his own desire to connect people to the outdoors through design, Jason spent three years designing a unique, suspended treehouse, which works with nature – rather than building against or around it.
QWhat makes your company stand out from the rest?
Our strong connection with nature shapes everything the team accomplishes, designing small-space structures to immerse people in nature. Our creations bring the great outdoors to life, providing a unique vantage point amongst wildlife, and championing trees and rugged landscapes, which in turn promotes rewilding and sustainable approaches to wild habitats.
We take pride in our offering, from end-toend. We don’t mass produce – instead, each structure is hand-crafted to order, following discussion with each client to ensure the structures fit their space and needs. We then help with the whole transformation of their site as much as they need us, from planning to installation.
Alongside this, our products have been praised by governments with whom we have sought planning permission for their quality, design, use of sustainable materials and contributions to eco-tourism.
QCan you tell us about a recent client you have worked with?
We recently worked with Lou and Tim Gunstone, installing our Birdhouse, Outhouse, and Airspace cabins on a steep
hillside in South Devon. The challenging logistics required an innovative installation process without cranes or heavy machinery. The result was a stunning setup overlooking the South Devon coast, providing an incredible experience that embodies what our structures are designed for.
“Install was an incredible two days. Jason and Will were fantastic! From our meeting in the warehouse months and months ago about the structures, to seeing them high above the woodlands, it’s magic.” – Lou Gunstone, Owner Wild Comfort
Q What do you look for in future clients?
We are sincerely passionate about what we do and what we stand for, and that is an amazing trait to see mirrored in campsite owners and land managers. We’re not afraid of a challenge, and our ambitious nature has resulted in some of the most unique and breathtaking glamping experiences across the globe. A love of nature, sustainability and quality is a perfect match, and we also maintain lasting relationships with most of our clients; supporting one another any way we can. Regardless of your terrain, size and scope, there is something really special about how each site comes to life, and takes on its own personality.
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TENTHOUSE STRUCTURES
Born from a love of the wild
QFirstly, how long have you been in business – and what made you start?
Tenthouse Structures® has been in business for 16 years, born from a love for the wild, adventure and a keen interest in innovative tent architecture that blends harmoniously with nature-focused guest experiences.
Our team, led by Brendan O’Molony, who brings over 26 years of hands-on expertise, includes dedicated and highly skilled tent-tensile architects, engineers, technicians, professional project managers and remote build specialists.
QWhat makes your company stand out from the rest?
n Our signature textile architecture – as a design-oriented, innovation-driven company, we embrace a holistic view of design. Each Tenthouse structure—whether custom, modular, or safari tent— showcases cutting-edge design, meticulous engineering, and premiumquality components.
n Our versatile turnkey solutions that span the entire design-build process from initial briefing and preparation to concept development, schematic and technical design, off-site manufacturing, and final onsite assembly, can be structured to suit each client’s requirements.
n Our project execution – our project managers coordinate between our teams and client throughout the project life cycle and together with our highly experienced tensile build specialists ensure our projects are delivered to our exacting quality standards, bringing to successful completion the design-to-build solution.
QCan you tell us about a recent client you have worked with?
Each project we work on is unique and we are currently working on several, all with their own specific guest experience, performance and aesthetic requirements.
We recently completed two projects in Namibia for Wilderness: Kulala Desert Lodge, completed in 3.5 months, and Desert Rhino Camp, completed in 6.5 months. These projects involved complex ground anchoring and the design, supply, and install of signature roof membrane structures.
Feedback on our site crew has been exceptional, with the simplest, all-telling testimonial, “…these guys are world class,” and our ongoing collaboration with Wilderness is an example of the strength of our relationships and the dependable quality of our work.
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FREEFORM TENTS
Legacy and Innovation
Our experience with Freeform® was exceptional. From the initial consultation to the final assembly, their team demonstrated expertise and a real passion for their product. The eco lodge they created for our destination retreat has received rave reviews from our guests, who absolutely love their unique appeal, comfort and style. Freeform® truly brought our vision to life, and we couldn’t be happier with the outcome.” – Richard Barley, WOW Tents NZ
QFirstly, how long have you been in business – and what made you start?
Since our journey began in 2003, Freeform® has been at the forefront of stretch tent manufacturing. We initially focused on creating all-weather stretch tents for the commercial tent rental industry and our success transformed the event landscape. Now, twenty years later, we continue to innovate with the launch of our Freeform® tented timber-frame eco lodges, designed to capture the new frontier in outdoor living and lifestyle.
Q What makes your company stand out from the rest?
Our tented timber-frame eco lodges are not only visually stunning but also highly functional. Their compact, packed-down size makes them perfect for luxury safari camps, glamping set-ups and destination event venues. The plug-and-play build concept allows for easy assembly and disassembly,
offering a quick-to-market solution with low labor costs. Modular components can be added and layouts reconfigured on demand, making expansions and repairs a relatively simple process. Glass, canvas and hardwall options are all available. Elevated on selflevelling feet, these units usually require no foundation work or building permissions and can therefore be removed from eco-sensitive environments with no trace.
Q Can you tell us about a recent client you have worked with?
WOW Tents NZ approached us with a vision for their ‘The Enchanted Retreat’ project. After several discussions and a visit to our Cape Town showroom, we swiftly moved to the design phase. Within two weeks, we finalized the design, lead time, and delivery date. The entire project took just six weeks from initial enquiry to complete installation. Freeform® provided a detailed installation manual tailored to the specific unit. Richard Barley, the owner of WOW Tents NZ,
mastered the installation process quickly with our guidance and telephone support. Richard and his team successfully installed and furnished the unit to their specifications. Over the past two years, Enchanted Retreat has received rave reviews from guests, who love its unique appeal, blend of comfort, style, and functionality and the way the structure maximises their experience of the surrounding environment.
Q What do you look for in future clients?
At Freeform®, we aim to collaborate with those who wish to create unique outdoor ‘destination’ experiences. Our product offers a spacious and luxurious option for those with ample space, making them ideal as a glamping option but also for applications beyond glamping, such as yoga retreats, destination conferencing, destination events, markets, pop-up shops, and seasonal bars. Let’s create something extraordinary together.
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TRUDOMES
trudomes.com
QFirstly, how long have you been in business – and what made you start?
TruDomes was by launched by a management team with a passion for glamping and eco hospitality and founded by its parent company based in Nuneaton, England, which brought 30 years’ experience in design and manufacturing to the development of a market-leading range of domes.
TruDomes unveiled its first geodome at The Glamping Show 2017 and it has been an incredible success story since then, including a global expansion and multiple industry awards.
Q What makes your company stand out from the rest?
Design, manufacturing and material quality really sets us apart. Our domes are designed for strength, durability, sustainability, and all-weather performance which makes them suitable for year-round use. Our frames are precision-engineered from aircraft-grade aluminium, making them rust-free and robust yet lightweight and easy to set up in remote locations. Our dome covers are manufactured from hard-wearing PVC which is highly resistant to environmental degradation. To support carbon reduction, we use recyclable materials and design our domes for thermal efficiency.
Another aspect that makes TruDomes stand out is an unrivalled ability to incorporate
a wide range of bespoke features into our domes, including compact kitchenettes, wood burners, solar panels, portholes for pets and many others. You don’t get that from suppliers that import and resell massproduced products with a uniform design and specification. We’re all about delivering a fully-formed design concept, not just supplying a standard off-the-shelf product.
As we manufacture in-house, TruDomes can also provide ongoing technical support, full batch traceability and a fast replacement parts service. In contrast, if you buy from a reseller, you often have zero after-sale care and nowhere to go when an issue arises.
QCan you tell us about a recent client you have worked with?
We recently worked with entrepreneur Derry Green to help him develop a multi-awardwinning glamping site in northwest England, which led to Derry winning investment on the BBC TV show Dragon’s Den. Derry started building a campsite with his children during lockdown and the idea grew into The Secret Garden Glamping – a phenomenally successful business created by accident!
The concept for The Secret Garden was based on units that are handcrafted to provide the ultimate glamping experience, each with their own look and feel, but maintaining the same five-star theme.
To help achieve that, Derry was the first customer to use TruDomes’ newly designed star sleeper platform and Cyprus bathroom pod for that extra touch of luxury. We brought Derry’s vision to life by sending a team member to assist and guide them through the dome assembly. The dome, sleeper and bathroom were built within a few days.
Derry was very complimentary about TruDomes, saying, “I absolutely love the units these guys produce – they are amazing. Really great company to work with and looking forward to doing more with them in the future.”
QWhat do you look for in future clients?
We always enjoy connecting with clients that have a real passion for glamping and a vision for their site. Over the years, we’ve worked with so many brilliant glampsite owners to help realise their concept. When you see people put their heart and soul into a glamping business and achieve their dream, it’s a wonderful thing to be part of and it’s the most rewarding and enjoyable aspect of our business.
Glamping is an amazing industry to work in – it’s brimming with creativity and inspiring stories!
What to expect at
The UK’s only dedicated event for the glamping sector, The Glamping Show 2024 (TGS), is celebrating its 10th anniversary this year from 19th to 21st September at NAEC Stoneleigh in Warwickshire.
The premier event for the glamping industry is free-to-attend and provides a unique opportunity for established glamping operators and those new to the sector to find out more about the latest products and services essential to running a successful glamping operation. TGS is a rare chance to meet with other operators, learn from their experiences, and hear their tips and tricks. It also includes a full programme of seminars delivered by recognised industry experts covering every aspect of running a prosperous glamping business.
International Glamping Business caught up with Dan Wiseman, Exhibition Manager at Swan Events, to find out what we can expect this September.
Where will the event take place?
NAEC Stoneleigh is home to The Glamping Show. Just outside Kenilworth in the Midlands, the venue is centrally located and
easily accessible for visitors from anywhere in the UK and overseas by road, train and plane.
The Glamping Show has remained at the same venue for some years now, why is it so important?
TGS welcomes visitors from every part of the UK and Ireland, along with an increasing number of international visitors. Because of its location, NAEC Stoneleigh is easy to reach for everyone which is an important consideration when choosing a venue. What’s more, the site is vast, enabling exhibitors to set up and display their structures and products so visitors can see them outside as they would be used. The added bonus of free parking makes NAEC Stoneleigh a really great choice for exhibitors and visitors alike.
Will seminars be taking place again this year and what will they cost?
An exciting new seminar programme has been developed for this year’s event and will include sessions from leading experts in the field. Covering every aspect of set-up and operation, the free-to-attend presentations are a fantastic source of information and give visitors the opportunity to ask questions and
speak with presenters after each session. Topics so far include finance, planning, insurance and subsidies, revenue maximisation, dynamic pricing, off-grid power, industry trends and forecasts and using AI to benefit your operation.
The sessions are available to all visitors and do not need to be booked in advance. However, they are extremely popular so it’s worth arriving early to secure a seat.
Why should people who are looking to set up or upgrade an existing glamping site come to The Glamping Show?
The Glamping Show is the most comprehensive, one-stop-shop for anyone involved in the business of glamping. In one visit, attendees can find a combination of structures, services and accessories that will cover every aspect of their business.
Whether visitors are just beginning their journey into glamping or are established operators looking for ways to expand and enhance their offering, they will be able to discover the very latest and best products and services that the glamping industry has to offer.
Whilst this information can also be sourced online, nothing beats being able to see and touch a product before you buy it and meet the suppliers to ask specific questions face-to-face.
What kind of glamping structures will be at this year’s event?
The answer is a wide range of structures, from pods to tipis, shepherd huts to safari tents, geometric domes and yurts, to mirror houses.
Among the exhibitors are Glamping Show stalwarts, many of whom have been exhibiting at the show since it was established 10 years ago, including TruDomes, Yurts For Life, Black Sheep Shepherd Huts, Blackdown Shepherd Huts, Lotus Belle Tents, Land Pod and Coal Bunker Glamping Pods. They will be accompanied by 14 new exhibitors at this year’s event, including ÖÖD Mirror Houses.
As well as accommodation structures, there will be a wide range of products and accessories from long-running exhibitors at TGS including Naked Flame EcoTubs, Fire Pits UK, The Log Company and The Septic Tank Store, who will be joined by a range of new exhibitors including Mattressman and Salamander Stoves.
What kind of glamping services will be at this year’s event?
When setting up a glamping business, the choice of structure or accommodation is always important, but the accompanying services often ensure the ongoing success and profitability of the business. Finding and selecting the right type of finance, securing planning permission, successful marketing and booking management systems will contribute to your business’s success and all can be found at TGS.
GFT Event Equipment Finance, Crown & Canopy and GemaPark/Netguides are among the long-term supporters of the Show who have collectively provided glamping-related services to hundreds of glamping site operators, enabling them to thrive.
The Glamping Show is now in its 10th year. How has it changed and how is this reflected in the event?
Glamping was once considered a quirky fad that would swiftly disappear. Far from it – glamping is now an established sector that offers some truly innovative accommodation and is ideally positioned to lead the way in sustainable tourism. In recent years, we have seen a number of hotel operators venture into offering glamping units to attract customers who prefer something different to a regular hotel room.
It’s fair to say that glamping has come a long way and so has The Glamping Show. Over the years, I have watched exhibiting companies become more professional, improving their product ranges and branding, and presenting some spectacular displays. Many of the exhibitors have been exhibiting since our first event 10 years ago, demonstrating the success of these companies and the value TGS offers to them in terms of return on investment. Added to the well-established brands, this year we are welcoming a raft of new companies, and together our exhibitors bring fresh ideas and innovative new products to add value to any glamping operation.
Finally, will kids and dogs be allowed?
YES! Although this is a business event, visitors are welcome to bring children if they wish, and four-legged friends are welcome too. At TGS, we recognise that so many visitors are family operations with dogs, and we aim to create a relaxed and welcoming vibe at TGS. However, as usual we ask owners to keep dogs on leads at all times.
To find out more about The Glamping Show UK 2024 or to claim your free ticket to the event, head over to theglampingshow.com.
The Glamping Show is the most comprehensive, one-stop-shop for anyone involved in the business of glamping. In one visit, attendees can find a combination of structures, services and accessories that will cover every aspect of their business.
ÖÖD Mirror House
Salamander Stoves
