Why Glamping Businesses
NEED WEB ACCESSIBILITY
BY DENISE PÁNE
G
lamping is inherently a one-ofa-kind experience. It’s a way for travelers to enjoy the beautiful outdoors and pristine scenery while still having all the amenities and conveniences they need to feel comfortable. Travel businesses have long thrived on taking care of guests and delivering a spectacular experience from start to finish. However, the internet has revolutionized many aspects of our lives—and hospitality is no exception. Just as you provide your clients with the right accommodations and services they need to feel at home, your establishment should also be taking care of their digital needs. That’s because today the guest experience begins from the moment they Google your name and interact with your website online. So, what’s the problem?
THE PROBLEM 71% of websites are unusable by those with disabilities. And when you consider that over 1 billion people across the globe have a disability that affects their ability to navigate online, it’s clear that inaccessible websites are dramatically costing hospitality companies.
Instead of excluding potential customers from your offerings, glamping businesses who prioritize accessibility will reap the rewards of revenue growth and delighted guests—while also shielding their business from expensive accessibility lawsuits.
• Hearing Impairment (full and partial deafness) • Physical Disabilities (arthritis, tremors, missing limbs) • Cognitive & Learning Disabilities (dyslexia, ADHD, autism)
“71% of websites are unusable by those with disabilities.” A RUNDOWN OF WEBSITE ACCESSIBILITY The web accessibility movement asserts that everybody should be able to use any website on the internet—regardless of any physical or mental conditions. People often think of accessibility as helping those who are blind, deaf, or in a wheelchair. While it definitely includes these disabilities, there are various conditions that impact how someone can interact online, generally grouped into a few categories: • Visual Impairment (low vision, color blindness) g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 2 1
