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INTERVIEW
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CLOUD COLLECTIVE
Michael Sagild
COOL, CALM & COLLECTIVE MICHAEL SAGILD, CO-FOUNDER OF CLOUD COLLECTIVE, JOINED US IN MONTENEGRO THIS YEAR AND CONTRIBUTED TO OUR AGENDA. HE EXPLAINS HOW HIS LOW-IMPACT, LOW STRESS APPROACH TO RESORT CREATION IS GAINING GROUND.
WHAT IS NEW WITH CLOUD COLLECTIVE SINCE WE GATHERED SIX MONTHS AGO? CAN YOU SHARE ANY DETAILS OF NEW PROJECTS? Our vision for Cloud Collective is to not just lead the market but help define it. With the ambition of showcasing that attractive financial returns can be achieved through the lens of a greater social and environmental purpose, we have been continuing to expand globally through a development strategy that focuses on exciting projects spanning a range of high barriers-to-entry markets, and growth of our business units: Our project in the lush landscapes of the Thai islands is coming soon. Creating laidback places for kindred spirits, this 40-key low-impact resort is framed by the Gulf of Thailand and driven by our ethos of understanding the relationship between space and place. Operated under one of our portfolio brands, this project will truly be the first of its kind in the region. We have been hard at work scaling our presence in strategic locations around the world and are excited to unveil new projects in unbeatable locations in Bali, Africa, and Saudi Arabia soon. A true labour of love and passion project for our team, we have an upcoming new portfolio brand that we will be launching soon that is uniquely positioned to showcase a new way of looking at hospitality and conservation, and has been gaining tremendous momentum with impact investors. With an intimate
group of luxury tented suites, these camps will be located in some of the world’s most pristine wilderness areas with a commitment to safeguard the precious cultures, communities, and wildlife rooted there. Our “Collective” of experts is at the heart of what we do. We have recently onboarded an exciting new roster of strategic partners that we’re excited to work with to innovate and expand on our existing offering Further development of our product lines; having started with a range of designed tented suite products that are shipped ready to assemble and include FF&E and OS&E, we have recently developed a suite of cabin products that allow for more optionality as well as enable us to work with all climate conditions and geographies FOR READERS WHO DID NOT ATTEND MONTENEGRO, EXPLAIN WHY CLOUD COLLECTIVE WAS SET UP AND WHAT IT AIMS TO ACHIEVE FOR THOSE WISHING TO DEVELOP RESORTS ON THEIR LAND? Cloud Collective is a global outdoor hospitality development and management company that was born out of an ambition for change. Our focus: a uniquely experiential approach to development grounded in story and soul. We are a hospitality company that was started by a band of hoteliers with an intimate level of familiarity with the pitfalls that come with conventional resort development, and a belief that we are the custodians
