EXECUTIVE SUMMARY Project Overview
PROJECT OVERVIEW Africa 10 seeks to engage the youth around the areas of sports and culture to promote African Excellence. The organization had launched several initiatives (such as new media projects, social media pages, and merchandising) but hadn’t identified revenue streams, stakeholder engagement models or brand platform. Using design thinking tools, the team stitched together the organization’s different activities and developed a new business model with a more focused value proposition.
OPPORTUNITY Education is an underserved sector across Africa, making Africa 10’s involvement all the more crucial. Yet, there were a few tasks we identified as critical to finding a solution: •
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AFRICA 10
FOCUS: with Africa as such a sizable geographic region, could Africa 10 identify a smaller area to launch its activities? With a larger following, it would be easier to scale later on. TESTING: how could Africa 10 properly identify “the best of the best” among African Youth, to enroll them into their mentorship and scholarship program? REVENUE-GENERATION: how could the organization invite more of the general public to support all of its activities to create a sustainable revenue stream?
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