ANALYSIS & SYNTHESIS Key Insights SUSTAINABLE BUSINESS
EMPOWERMENT
EDUCATION
Social Enterprise
Empowerment & Branding
Education for the Youth
Africa 10 aspires to help all African students who showcase potential to be great and give back to the future by awarding scholarships, however, they also would like to become a high-end performance brand.
Africa 10’s messaging on ‘best of the best’ and who they consider as leaders is muddled and confusing. Their value proposition is very big and vague.
Africa has the highest number of youth as their total population, because of this, their access to education if very limited and subpar.
INSIGHTS Insights are a combination of crafted observation and knowledge. I saw this: Data gathered through your research like surveys, interviews, guided experience. I know this: How you can relate and empathize with your own experience and your users. It draws on your knowledge and world view. Empathy plays a key role of your own experience and how you see yourself in the user’s shoes and imagine how they feel in the process. An observation is the fact that you notice or notice something. An insight is a clear, deep, meaningful perception into human behavior and understanding.
It’s the “aha” moment when you make meaning from the data you collected into a solution. It’s a statement of truth that is motivational and inspires action. Here is a balance between intuition and rationality. It is important to know while intuition plays an important role into insight they are very different. They both share similar cognitive and neural basis. Intuition involves judgment about “yes or no,” insight is related to “what” is the solution. It’s a provocative statement of truth and it may be wrong.
REFERENCE: “How to Develop Key Insights Durig Design Synthesis.” – https://blog.prototypr.io/how-to-develop-key-insights-during-designsynthesis-f21bfe5cf34
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