EXECUTION The Business Plan
MARKETING PLAN Objectives •
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Develop foundational assets that educate the general public, customers and other potential stakeholders about the organization’s mission and key activities. Drive interested parties to support the organization through owned and partner retail sites. Attract audiences through earned media from key opinion leaders.
Foundation Assets – Website & Social Media Website Content • Africa 10’s Mission and Organizational information • Success Stories • Screening & Testing information • Information for Media and potential investors • Links to social media + retail Social Media Content • Facebook, YouTube, Instagram • Scholar Stories: New enrollees in Africa 10 programs • Meet the Mentors: Judges and those directly mentoring students • The List: Elite athletes associated with Africa 10 • Influencers: Key online personalities sharing about Africa 10 • Products, Sales & Promotions • Recruitment Cycle Promotional Activities Media Agency Scope • A media agency will be hired to promote Africa 10 merchandise to the general public and to ensure that there is good visibility of the organization’s key stakeholders (scholars, mentors, judges, etc.) • The agency will also be directed to promote the Africa 10 screening test to ensure that a good number of students partake Influencers • Influencers will be engaged to promote the organization's activities and products • Influencers will be from the areas of: Sports, Culture, Arts, Music
AFRICA 10
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