P2F business plan

BUSINESSPLAN:

Content:

1.0

Summary

2.0

Mission Statement and goals

3.0

Product

4.0

Organization

5.0

Market

6.0

Distribution

7.0

Business model

8.0

Risks

9.0

Budget

10.0 Milestones

1.0 Summary:

Passport 2 Freedom strives to help those who have been denied their basic human rights.

We hope to be a voice for those who have been stripped of their freedom.

One of our goals is to promote the awareness in the western world of injustices going on all over the world, so that we may all be moved and inspired to act on providing freedom and equality for all human beings.

Our main Causes right now are to raise awareness of Human Trafficking and financial aid for the Favela of Rio de Janeiro and specifically a safe-­‐home/help center for kids “Borel”. And as of November 2013 we are also partnering with Abolish Slavery to help free victims of Human Trafficking in The United States, Brazil, Cambodia, Burma, Haiti, Iraq, Mexico, Israel and Sudan.

2.0 Mission statement and goals

2.1 Mission statement Passport 2 Freedom strives to spread awareness of Human Trafficking all over the world and better the living situation specifically for those who have been denied their basic human rights in the Favela’s (slums) of Brazil.

Passport 2 Freedom Fashion line: 100% of what YOU spend to buy a fashion item will go straight TO THE CAUSE.

2.2 Further information on Passport 2 Freedom

Why we are called Passport 2 Freedom: A passport is a document, issued by a national government, which certifies, for the purpose of international travel, the identity and nationality of its holder.

Most of the people living in the favelas have no identification. A passport shows that you are a legal registered citizen. In the favelas there is a lack of a public system that records births and deaths. Even though we are not able to give people an actual passport, due to a lot of deeper issues within the way things work in the favelas, this issue would first need to change.

We still want to help the people find self worth, and an identity of value.

2.3 Bylaws: WE WANT TO: •

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Provide aid for those living in the poverty of the favelas (slums) in Brazil.

Housing in the favelas is cramped and shelters are made from bricks, scraps, and garbage. Crime and disease is high and there is no sewage system.

We want to provide aid such as building homes and schools, finding ways of providing non-­‐contaminated water to the people, working to develop sustainable methods of irrigation and sewage systems, and providing the children with clothing and toys.

We want to help people that are being sold and trafficked for the use of sex and labor, specifically young girls in the Favela’s. We would like to help girls find their independence and sense of worth again, however we can.

We have a grassroots mentality and are strong believers in the power of the people and the power of community. We believe that by fundraising for these causes through community events and through the creative arts, we can unite and inspire positive change for those who need our help.

Our mission is to help people.

We believe that EVERY human being is entitled to basic human rights, particularly their freedom.

We are aware that so many organizations take a huge percentage of what they raise for personal profit.

We want to make sure that everything – 100% of what we raise-­‐ will go straight to the people.

We have trusted contacts in Brazil and through Borel, a help-­‐center in the favela of Rio de Janeiro.

2.4 Main goal – more specific

• Spread awareness of Human Trafficking • Help provide finances to run programs at help-­‐centers for kids and single mothers where kids can come and learn how to read and write. Help host a place where kids can feel protected from all violence of the Favela’s.

• Raise awareness about the injustices and violations of human rights in the Favela’s by producing art, music and fashion that portraits the reality of the people living there.

3.0 Product:

Our products range within: ART APPAREL MUSIC

The art and music is created and donated by passionate artists for the cause.

The artwork is produced on canvases and printed on fashion wear.

The music has a message of hope and is written and produced for the cause.

The apparel is produced through trusted contacts such as “Popular Basics” in Los Angeles, California. It is designed to be a fashion line and not just commercial merchandise. The designs are made to represent our mission. We want the consumer to be excited about the product, and we want to be able to compete with today’s fashion lines.

4.0 Organization:

4.1 Board of Directors: President: Hanne Fellers Vice-­‐president/Treasurer: Jennifer Ries Secretary: Katharine Smith Board member: LaTianna Williams Board member: Mariana Saori Wall

4.2 People involved: Bianca Miragla (BR) – graphic designer Rohini Sen (NZ) -­‐ Artist Mariana Saori Renteria (US) – Artist and Creative input, marketing helper

4.3 Partners: Passport 2 Freedom has some great companies helping and backing the organization.

Abolish Slavery Abolish Slavery is a leading human rights organization fighting modern-­‐day slavery worldwide. Abolish Slavery is waging a cutting edge campaign to awaken the world to the fastest growing sources of revenue for organized crime and terrorist networks by partnering with media to reach popular culture, attack the culture of complicity that has allowed there to be more slaves today than at any other time in modern history, and ultimately lead survivors to new lives in freedom.

Abolish Slavery seeks to investigate human trafficking hot spots and transition victims to safe housing, counseling, education, job training, alcohol and substance abuse prevention & intervention, and other services that lead survivors to self sufficiency.

Word in Motion Dance Co/Step Of Hope – Is a professional dance company out of Hollywood, Los Angeles. One of its main purposes is hosting a yearly dance festival in Los Angeles, where dancers from all over attend. The festival let’s Passport 2 Freedom promotes and sells our product at the festival and other performances. www.wordinmotion.com

Impact World Tour/GX International -­‐ Fresh urban artists bringing raw truth into the chaos of reality through global street culture. Urban dancing & breaking; skating, & BMX; industrialized music & Live DJ's; GX INTERNATIONAL tours all over the world and leaves the crowd resonating with a fierce drive for life.

Passport 2 Freedom has strong connections with GX International and has opportunities to tour with GX and promote and sell the apparel. www.gxinternational.com

Someone’s Daughter/Silje Sandanger – Musical artist, writer, and composer has been making music since 2005. She loves playing her songs on small intimate stages, but plays concerts of all sizes. Silje has a unique voice that is very recognizable. Silje has written a song for Passport 2 Freedom called: ”Far Above Rubies”

Sierra Fellers (LIG SF inc.) – Professional skateboarder since 2007. Sierra has always been a giver. He loves to donate time and finances towards good causes.

Sierra helps promote Passport 2 Freedom through his skateboarding and lifestyle.

5.0 Market:

5.1 Our market will focus on the US. But we will sell and ship worldwide.

5.2 Other similar organizations (not 501 c 3 nonprofits): isanctuary Unlikely Heroes Amnesty International TOMS shoes

5.3 Market activities: We will promote our cause and activities through the Web. We are planning to share our vision with the public by attending events around Los Angeles, Word in Motion Dance Festival, Concerts, festivals, conferences and Impact World Tour events.

We are also hoping to contact magazines in L.A for free advertisement.

Activities Date Representative The Justice Conference February 2014 Hanne, LaTianna, Jennifer Mission Trip March 2014 Hanne, Jennifer, Sierra, Jon Contact sponsors April 2014 Hanne, Jennifer, LaTianna Word in Motion Dance Festival July 2014 Hanne Rock the Desert August 2014 Hanne, Jennifer, LaTianna P2F art, fashion and music fundraiser September 2014 The full staff P2F Christmas concert Norway December 2014 Hanne

5.4 Giver/Investor The costs for making the apparel will be raised through givers/investors who wants to give towards the project.

The reason we are doing it this way is because we want the consumer to buy the apparel to raise awareness, and we want the consumer to feel like they are donating straight to the cause without compromise.

Our goal for our givers/investors is to at least double the amount invested. We are hoping to someday triple the amount invested. See our 7.0 Business model for details.

We are hoping to reach investors where we are. It can be private people, businesses and other organizations. We are hoping to be able to share about our vision at the different events we are planning on attending.

Our plan is to host a fundraiser to reach out to different businesses in California.

6.0 Distribution:

6.1 Sale and Gifts will at first be online through our website. We ship from the office in Long Beach.

The web payment will go through Pay Pal Inc. Donations from all over the world is acceptable.

Sale tax is charged on all items shipped within California. Everything sent out of California within the US, and the rest of the world will not charge any sales tax.

Produced at Fourstar dist.

7.0 Business model:

How the organization will make money

7.1 Fundraisers/events We are hoping to do a once a year fundraiser in California where we can promote our apparel, music and art. We are hoping to have a concert and art auctions and sell our apparel at the event.

7.2 Investments/gifts As we are just starting we hope to use a 100% donated finances to invest straight into the apparel.

However if there are donations over $5.000 we will have to break up the donation in the following categories:

• 60% for investing in apparel. To double the amount after sales 120% to the cause.

• 30% straight to the cause • 10% to the organization

Example: A donation of $5.000 • $3000 investing in apparel. After sales of the apparel the goal is to make $ • $1500 straight to the cause • $500 the organization (admin, website, other expenses

8.0 Risks

Risks Market risks: Apparel won’t sell

Finances: We can receive donations online at any time.

Other risks: The money isn’t distributed right.

Plan to reduce risks

We produce a smaller amount at a time and we try to do pre-­‐orders to make sure we are not sitting on a lot of apparel we can’t get rid of.

If for some reason we have apparel leftover, we will donate the apparel to the safe-­‐home. They are always in need of clothes.

As our organization expands we can ask for grants and gifts from other organizations and businesses

We have a close relationship with the worldwide organization YWAM that has volunteers work for free to help better the favelas and push to build a safe-­‐home for the children. We are in close communication with them.

9.0 Budget/Reviews 2012:

9.1 Budget/Reviews 2013:

10.0 Milestones:

9.1 Milestones Spread awareness of Human Trafficking to as many people as possible.

Start new programs and help-­‐centers -­‐ Borel new buildings.

We are hoping to build a main office, a tutor center and a health and food center.

From this center, kids can come daily and learn how to read and write. If they have any medical issues they can get general help. If anyone has been abused in any way they have adults at the safe-­‐home who will listen to them and council them. At the center the kids can be kids in a neighborhood that forces them to grow up too fast. It is a safe haven for the kids. When the kids learn how to read and write and get constant encouragement to get out of the cycle of poverty.

By investing in this center we truly believe we can help break the cycle of poverty and give kids the dignity and love they deserve to succeed in life.

9.2 Build a help center in every Favela of every major city in Brazil. Every major city in Brazil has a favela. And unfortuntally the favelas are growing. By building a safe home in every favela, we can really make a difference and help a larger amount of kids to break out of the cycle of poverty by empowering them.

9.3 The ultimate goal is to help the government of Brazil to change and include the people living in the favela’s as normal citizens. Giving them the human rights they deserve. We hope that through multimedia and awareness to influence this change in Brazil.

9.4 End Modern Day Slavery

9.5 Milestones in P2F We are hoping to get into the corporate market more, and have our apparel sold world wide and in stores.

We are hoping to continue growing and expanding each year.