content page 5
Basic information Curriculum Vitae Design for Life Influences Always Be Inspired
about my works
Personal Identity LOMA Cafe Foodpanda BEATS Magazine (FORMIA) Greeting Card 15-16’ (Rado) Watches (Evian's) Pure As Driven Snow (Brussels Airlines) Tin Box Design for Premium Economy Class (SriLankan Airlines) Print Design for Business Class (Qatar Airways - Dot Drops) Hard Cases Design for Business Class (Thai Airways) Inner Items Packaging (Qatar Airways) Lip Balm Packaging
8 9 13
14 16 18 20 22 24 26 28 29 30 32 33
2016 - 2017 selected works
about me
about myself
about myself
- Paul Rand
2016 - 2017 selected works
2016 - 2017 selected works
7
"Design is so simple, that's why it's complicated."
basic information
curriculum vitae
work experience english
(2015 - Present) Junior Graphic Designer Formia Airlines Supplier Limited, Hong Kong
8
HELLO!
(2011 - July 2012) Part Time Graphic Designer Fluffy Love Learning Club, Hong Kong
9
(August 2012 - Present) Freelance Designer Whole Team Industrial Co. Ltd., Hong Kong Jane Goodwell Institute, Hong Kong Foodies Gourmet, Hong Kong SOG Global Coroperation Company, Hong Kong
mandarin
cantonese
My name is Pauline. I am young graphic designer born in Singapore, but based in Hong Kong.
nationality Singapore
paulinepung@gmail.com
personal skills creativity
adobe illustrator
team work
30th March 1995
adobe indesign
leadership
educated in
adobe after effects
organization
microsoft powerpoint
social skill
I look forward to new challenges and hope to bring orginality and passion through all upcoming exciting projects.
Pauline Pung Pin Xin
skills
adobe photoshop
As a designer, I thrive on working across a diverse range of projects.
name
softwares
birth date
Hong Kong
web portfolio paulinepung.com
education progress
microsoft excel
interests
(2014 - 2015) Degree in Graphic Design Griffith University, Queensland College of Art, Australia (2011 - 2013) Diploma in Visual Communication (Graphic Design) Raffles Design Institute, Hong Kong (2007 - 2011) Cambridge IGCSE Singapore International School, Hong Kong
pauline pung
graphic designer
2016 - 2017 selected works
2016 - 2017 selected works
oh hey there!
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
about myself
about myself
Influences
Always be Inspired
I picked up designing only as a hobby when I was 11. I started off teaching myself into using Photoshop and Illustrator by looking and going through endless tutorials during that time. At 16 years old, I then enrolled into a private design institute to further my study and complete my university in graphic design.
My family has always been very supportive about my design path. My parents have always provided me support financially, since we all know designing isn't exactly the cheapest (and given that my sister does interior too). My sister and my brother are my favorite people to turn to when asking for advices and comments about my works. They will always give honest and constructive comments about my works.
Travelling has always been the most important source of inspiration for me. I love getting lost in unfamilar places, meeting new people across the world and discovering some of the most underated things. I enjoy backpacking myself very much. I believe life begins at the end of my comfort zone. At the end of the day, I want to be the person to "wow" people with my travel stories and my accomplishments.
2016 - 2017 selected works
2016 - 2017 selected works
13
- Robert L. Peters
Design for Life
15
01
2016 - 2017 selected works
2016 - 2017 selected works
14
works
works
Branding
WHEN
November 2016 CATEGORIES
Brand Identity, Self Promotion
To design a personal brand identity to brand myself as a unique graphic designer. My intial consist double 'P' - Pauline Pung. My concept is to use a combination of thick strokes and geometric shapes (inspired by “hipster” style logo) and to showcase something modern, dynamic, simple and memorable at the same time. Red color is also used to show my passion towards design. Violet blue is chosen to show my creativity and loyality side. Visit issuu.com/paulinepung for full view of my brand book
works
works
Branding
02
WHEN
August 2016 CATEGORIES
Brand Identity
To design a personal brand identity for a vintage photography cafe called LOMA. The idea behind the ‘Lomá' logo is to show something that represents both café and lomography. The shape replacing the letter ‘O' epitomizes the top view of the coffee and the diaphragm opening in a camera. The irregular shapes represent the swirls you see when stirring a cup of coffee.
2016 - 2017 selected works
2016 - 2017 selected works
16
17
LOMA CAFE
works
works
Branding
03 18
19
WHEN
November 2016 CATEGORIES
Brand Identity, Rebranding (Personal Project)
Foodpanda is a online food ordering website that connects people with restaurants around their neighbourhood. Their aim to make their customers to have an easy and fun experience while ordering through their service. ​ I wanted to rebrand the brand myself because I did not like the current existing logo. I did not think the logo was reflecting the brand well enough to their audiences. My concept is to emphasis the "fun and easy going" side of their service by using simple yet eye-catching icons. I've also used a selections of bold colours an typography to bring out the liveliness of their service.
2016 - 2017 selected works
2016 - 2017 selected works
FOODPANDA
21 2016 - 2017 selected works
2016 - 2017 selected works
20
works
works
Branding
04 BEATS MAGAZINE
WHEN
December 2015 CATEGORIES
Brand Identity, Editorial Design
Personal magazine project I have created under the name BEATS. ​ EATS logo is created based on glitches, which are unexpected, minor malfunction B or technical problem that you may sometimes encounter in computers or televisions. Colours used were also based on the randomness of the odd shapes. Visit issuu.com/paulinepung for full view of my brand book
works
works
Advertising
December 2015, 2016 CATEGORIES
05 GREETING CARD DESIGN
Advertising *All copyrights to FORMIA
To create seasonal greetings card for Formia Airlines Supplier. FORMIA is one of world's premier travel industry supplier, specialising in amenity kits, wet products and comfort items as well as tailor-made inflight items. The art direction is to go for something close to FORMIA's cooperate look, which is brown and cream color, but yet something luxury and travel related at the same time. Details like gold confetti and red christmas decoration balls are added to emphasis on the exciting occastion.
2016 - 2017 selected works
2016 - 2017 selected works
22
23
WHEN
works
works
Advertising
06 24
25
2016 - 2017 selected works
WHEN
October 2015 CATEGORIES
Advertising (School Project)
To create a series of watch advertisements for Rado. Each print is based on the observation of the elements of the watches. These elements include bokeh lights, geometric shapes and futuristic colors schemes.
2016 - 2017 selected works
RADO WATCHES
works
works
Advertising
07 26
27
WHEN
July 2016 CATEGORIES
Advertising (School Project)
This project involves me to first study their existing advertising campaign - Live Young, before improvising it with my own concept. ​ My concept is to use office paper to create a glacier, in relate to the brand itself. Paper is a very representable and commonly seen object in an office environment. This also represents that you can refresh your mind everywhere and anywhere, even if you were in an stressful environment like your office.
2016 - 2017 selected works
2016 - 2017 selected works
PURE AS DRIVEN SNOW
works
08
2016 - 2017 selected works
This bag was proposed for Brussels Airlines' Premium Economy Class.
Srilakan Airlines is a wining airlines with a solid reputation for service, comfort, safety and reliability. ​ My concept is to beautify the well known things of Srilankan, such as their golden beaches, rising waves, misty mountains and mighty animals. This bag was proposed for Srilankan Airlines' Business Class. WHEN
November 2016 CATEGORIES
Packging, Illustration *All copyrights to FORMIA
WHEN
December 2016 CATEGORIES
Packaging, Illustration *All copyrights to FORMIA
2016 - 2017 selected works
Brussels Airlines believe all traveller's holiday should be"Enjoy. Relax. Smile. Have fun!" They embrace their brand for more colours, lighter typography and simple illustrations style. Their signature cloud represents their sky-high services and symbolises loyal travel companion. ​ My concept is to emphasis Brussels Airlines' philosophy about bringing excitement towards traveller. The white fluffy cloud also floats gently towards traveller's favourite destinations whenever and wherever it may be.
PRINT BAG 29
28
TIN BOX DESIGN
09
works
Packaging
2016 - 2017 selected works
WHEN
September 2016 CATEGORIES
Packaging *All copyrights to FORMIA
To design a series of prints on DOT-DROPS hard cases for Qatar Airways. DOT-DROPS is an exclusive luggage brand crafted from strong and durable materials. My first designs on the top are inspired by gypsum patterns inspired by Qatari houses. The next three designs are inspired by travel stamps and the last design was an embroidery Islamic print. These bags were proposed for Qatar Airways' Business Class.
2016 - 2017 selected works
HARD CASES DESIGN
31
10
30
works
works
Packaging
33 2016 - 2017 selected works
2016 - 2017 selected works
32
works
works
Packaging
INNER ITEMS PACKAGING
11 WHEN
September 2016 CATEGORIES
Packaging *All copyrights to FORMIA
To design two a series of packaging design for Thai Airways My first series of design inspired by the royal silk elements they used in their cooperate branding. My second series of design mainly focus on some famous landmarks and beauty of Thailand These packaging were proposed for Thai Airways' Economy Class.
LIP BALM PACKAGING WHEN
December 2016 CATEGORIES
Packaging *All copyrights to FORMIA
12
To design and proposal different packaging design for Qatar Airways My designs are inspired by the sunflower (from the ingredients), cocoa butter (from the ingredients), qatari houses patterns. These packaging were proposed for Qatar Airways' Economy Class.