DESIGN CONCEPT | 03
DESIGN CONCEPT Introduction Idea & Inspirations
02
THE LOGO Logo Confriguration Color Palette Typefaces Proportions Logo Usuage Don’ts
03
04 05
06 08 09 10 11
LOGO APPLICATION Stationary Kit
12
04 | DESIGN CONCEPT - INTRODUCTION
introduction: As a designer, it is very important to brand yourself as an individual. That way, your cilent will be able to differentiate you from other designers, instead of just labeling you as that-designer-who-I-can’t-quiteremember-her-name . Around my friends and families, I am often described as the chill and laid back person. I love travelling to different places on my own to get keep myself inspired. I love collecting vintage things, the older the better. I like to chill out and enjoy my morning coffee + underated alternative or indie music. In this branding project, I aim to design a logoram that strongly reflect all these values and personalities of who I am.
INSPIRATIONS DESIGN CONCEPT - IDEA &DESIGN CONCEPT| |05 05
IDEA & INSPIRATIONS: For my logo, I aim to design a logoram that strongly reflect who I am. In my resseaching stage, I have looked into a lot of different “ hipster” style logo. I was inspired by the bold strokes, badges and simple graphics. I chose to design hipster like logo because I think they are modern, dynamic, simple and memorable.
06 | THE LOGO - LOGO CONFRIGRUATION
black and white Logo
White logo against black background Black logo against white background
LOGO LOGO CONFRIGRUATION | | 07 07 THE LOGO - THE
alternative Logo
LOGO CONFRIGRUATION: The logo is divided in two parts one with the logogram and the logotype and the other with only the logogram. It is encouraged that designer should use the standard logo (logogram without logotype) on all basic design. However, alterative logo ( letterpress effect and logotype) can be also used in different purposes. To make sure the logo is seen clear, logo has to be seen in either white or black, depending on background color.
08 | THE LOGO - COLOR PALETTE
color palette: Black and white should be the main colors for the logo. However, designers can also use red or purple as the alternative colors, depending on the situation of the logo is being used. CMYK: 14 / 99 / 86 / 4 RGB: 202 / 38 / 53 HEX: #ca2635 Pantone P 53 - 8C
CMYK: 90/ 94 / 6 / 1 RGB: 68 / 56 / 141 HEX: #c333092 Pantone Violet C
THE LOGO - TYPEFACES | 09
typefaces: Arca Majora heavy Main Heading, titles and emphasis
Dekar Regular Main text, subtitles and captions
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!&()?
010 | THE LOGO - PROPORTIONS AND LOGO USAGE
logo usage:
Proportions: 1.3 cm
3.3 cm
The recommended size for the logo is 3.3 cm x 3.3 cm. The minimum size reccomanded for the logo is 1.3 cm x 1.3 cm.
Breathing space should be determined by the uppercase of letter ‘e’.
THE THE LOGOLOGO - - DON’TS | 011
DON’TS:
Stretch or Stew Logo in unproportional ratio
Add additional stroke/outline to original logo as it create distraction
Fade or decrease opacity to original logo as it cannot be seen clearly
Add any form of shadows and effect to original logo as it cannot be seen clearly
LOGO APPLICATION - STATIONERY KIT | 013
STATIONERY KIT: In my final stage, I have combitned a collection of stationery kit with my logo design.