PAULINE PUNG
2014 - 2015 SELECTED WORKS
ABOUT ME Basic Information Education Interests
ABOUT DESIGN 6 7 8
Short Introduction Influences Ambitions Inspirations
ABOUT PROJECTS 12
14
Logo Initial LOMA Cafe BEATS Magazine Food Typeface Rado Watches
18 20 22 24 26
Your vision of where and who you want to be is the greatest asset you have. Paul Arden
ABOUT ME Basic Information Education Interests
6 7 8
ABOUT ME
BASIC STAY INFORMATION CONNECTED NAME
Pauline Pung Pin Xin BORN
(+852) 9832 1172 ADDRESS
Royal Peninsula Block 4, Flat 8C, Hung Hom, Kowloon, Hong Kong
06
30th March 1995
CELLULAR PHONE
NATIONALITY
Singapore EDUCATED & RAISED
Hong Kong
paulinepung@gmail.com ONLINE PORTFOLIO
Behance.com/paulinepung
My name is Pauline. I’m a passionate graphic designer based in Hong Kong. I do all sort of designs, mainly specialise in - branding, packaging and editorial design. This is my portfolio to promote myself as an unique individual and as a creative designer.
EDUCATION 2014 - 2015
Griffith University Queensland, Australia - Hong Kong Top Up Degree in Graphic Design 2011 - 2013
Raffles Design Insitute Hong Kong
DEC 2014 - JAN 2015
WPW Designed leaflets for exihibition booth event - two different leaflets, one exclusively for VIPS. JUL 2013 - SEPT 2013 (INTERNSHIP)
Hush Up Designed promotional material for night events including - Speakeasy, Party, Secret Island Party, Rooftop Cinema, etc.
2007 - 2011
OCT 2012 -DEC 2012
Singapore International School
Foodies Gourmet
Hong Kong
Designed christmas promtion leaflet and business card for a gourmet shop located in Wan Chai, Hong Kong. AUG 2012 - SEPT 2012
SOG Global Coroperation Company Redesigned business card for a newly established business company located in the Central, Hong Kong. APR 2012 - MAY 2012
Fluffy Love Learning Club Designed promotional materials - leaflets, website, business card, display signage for a learning center in Wan Chai, Hong Kong
07
Cambridge IGCSE
ABOUT ME
Diploma in Graphic Design
WORKING EXPERIENCES
8
ABOUT DESIGN
ABOUT DESIGN 9
ABOUT design Short Introduction Influences Ambitions Inspirations
12
14
It's through mistakes that you actually can grow. YOU HAVE TO GET BAD IN ORDER TO GET GOOD. Paula Scher
DESIGN FOR LIFE I am a young enthusiastic, motivated graphic design who wish to express my creative side through each memorable works I create. As a designer, I seek inspirations not only from books and magazines, but everywhere I strive.
12
ABOUT DESIGN
I look forward to new challenges I will face as a designer and hope to bring originality and passion through each project I will encounter in future.
DESIGN INFLUENCES My first approach to designing was when I was 11 - my dad gave my brother Adobe Illustrator as his present. My brother didn’t show much interest in it, so I took it and started exploring it on my own instead. Back then, there wasn’t exactly anyone who could teach me about the software, so I spent a lot time and effort to teach myself. It was not until when I was 16, before I went to an art school to pursue my dream as being a designer.
DESIGN AMBITIONS
By 2025, I hope I will be able to move out of Hong Kong and work somewhere on the other side of the world. I also hope I will be able to work with some of the top design agencies and graphic designers like Stefan Sagmeister or David Carson. I hope I will get a chance to be involved in designing for major world events like the Olympics or FIFA.
13
In two years time, I plan to change to my second graphic design job, because I like to challenge myself to try something different. I hope I will be able to earn enough by then to apply for my master degree in graphic design in Rhode Island School of Design or Savannah College of Art.
ABOUT DESIGN
By the end of 2015, I hope I will be able to get a graphic design job that I am happy and passionate to work for.
ABOUT DESIGN 14
TAKE A WALK SOMEWHERE Looking through art magazines and books are some of the most essential and basic approaches of getting myself new inspirations. Sometimes, I like to walk around different part of Hong Kong, whether it may be somewhere nearby or really far away, to look for fresh ideas. The bandwith of the world is greater than that of my TV set and the internet.
ABOUT DESIGN 15
TUNE TH E MUSIC UP LOUD Music plays a major role when it comes to getting inspiration. Alternative and indie are my favorite genres in music. It’s the perfect choice of music I’ll turn to after a long stressful day. I always find myself inspired when looking at their album art covers or their music videos, because of the queer choice of visuals, unique colors palette choice and typography used. Other times, I like to listen to club music, because I find myself more motivated when I listen to fast pace beats.
ABOUT projects Logo Initial LOMA Cafe BEATS Magazine Food Alphabets Rado Watches
18 20 22 24 26
Design is not for philosophy, it's for life. Issey Miyake
ABOUT PROJECTS 18
PAULINE PUNG LOGO INITIAL COMPLETED
May 2015
DESIGN PROBLEM
Design a personal brand identity to promote yourself as a graphic designer.
CATEGORIES
Personal Identity MEDIUM
Brand Book
DESIGN SOLUTION
For the logogram, I have used double ‘P’ to represent my name - Pauline Pung. I used a combination of thick strokes and geometric shapes because I was inspired by “hipster” style logo. I chose to design hipster like logo because I think they are modern, dynamic, simple and memorable.
ABOUT PROJECTS 19
20
ABOUT PROJECTS
LOM A CAFE COMPLETED
Dec 2014
DESIGN PROBLEM
Design a brand identity for a new company using consistent theme, typefaces and color palette.
CATEGORIES
Brand Identity MEDIUM
DESIGN SOLUTION
Loma cafe offers a delightful and enjoyable environment for lomography lovers to share and stay connected.
Print Brand Book The Loma logo is created by the combination of the top view of the coffee (representing the cafe) and the diaphragm opening of the camera (representing lomography). The irregular shapes seen in the letter ‘O’ also represents the coffee swirls you see when you stir the coffee.
BEATS MAGAZINE COMPLETED
Apr 2015 CATEGORIES
Brand Identity MEDIUM
DESIGN PROBLEM
Design magazine header and page layout. DESIGN SOLUTION
BEATS is a monthly entertainment magazine providing latest music news, charts, music downloads and artist features for their exciting readers.
Print Brand Book BEATS logo is created based on glitches, which are unexpected, minor malfunction or technical problem that you may sometimes encounter in computers or televisions. Colors used were also based on the randomness of the odd shapes.
ABOUT PROJECTS 23
24
ABOUT PROJECTS
ABOUT PROJECTS
COMPLETED
Apr 2015
DESIGN PROBLEM
Design an expressive typeface using non traditional method
CATEGORIES
Typography MEDIUM
Varities of Food
DESIGN SOLUTION
My inspiration for my typeface came from food. Because of the Chinese New Year we celebrate every February, I attended countless family gathering dinners. Therefore, I wanted to create a food alphabet to show some of the food I had in these dinner gathering that I have attended. I included a range of food like uncooked vegetables, pineapple tarts, chicken, tea, chilli spice, tomato soup, etc.
25
FOOD ALPHABETS
RADO Watches COMPLETED
Apr 2014 CATEGORIES
DESIGN PROBLEM
Design a series of posters for any watch brand of your choice. Theme and style for the posters should reflect elements of the product.
Advertising DESIGN SOLUTION MEDIUM
A series of posters are designed, each reflecting elements of the watches - first poster features the sharp geometric seen in the reflection of the watch, second poster features the tiny stars seen on surface of the watch, third poster features the spots of the circular lights seem on watch surface.
ABOUT PROJECTS 27
THANK YOU !
ABOUT ME 029