BRA ND B OOK
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Table of Contents
TAB LE OF C ONT E NT S
03
ABOUT THE BRAND Introduction Idea & Inspiration
THE LOGO 4 5
Logo Confriguration Typeface Colors Proportions
6 8 9 10
Logo usage Don’ts
THE MAGAZINE Cover Page Double Spread Page Layout
12 14
11
About The Brand
04
Introduction BEATS is a monthly entertainment magazine providing latest music news, charts, music downloads and artist features for their exciting readers. The target audiences for BEATS magazine varities young adults from age 18 to 25 years old. Main audiences will be people who has high interests in the music or entertainment related industries. They may also be working relevents jobs such as - singers, artists, entertainers, etc.
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Idea & Inspiration In my researching stage, I have looked into several different existing enterntainment magazine such as Billboard, NME, Blender, Q, etc.
BEATS logo is created based on glitches, which are unexpected, minor malfunction or technical probelm that you may sometimes encounter in computers or televisions. Colors used were also based on the randomness of the odd shapes.
The Logo
06
Logo Confrigruation
BLAC KLOGO (WHI TE BAC KGROUND)
WHI TELOGO (BLAC K BAC KGROUND)
07 The Logo
MAINLOGO
A LTERNATIVELOGO
The Logo
08
Typeface Nexa Bold Main heading, tites and emphasis
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()/? Nexa Light Main text, subtitles and captions
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()/?
09 The Logo
Colors
MAINLOGO
A LTERNATIVELOGO
CMYK 62 / 0 / 11 / 0
CMYK 6 / 0 / 95 / 0
RGB
71 / 197 / 221
RGB
247 / 235 / 29
HEX
#47C5DD
HEX
#F7EB1D
PANTONE P 118-5 U
PANTONE P 1-8 U
CMYK 0 / 100 / 100 / 0
CMYK 0 / 100 / 100 / 0
RGB
237 / 28 / 36
RGB
237 / 28 / 36
HEX
#ED1C24
HEX
#ED1C24
PANTONE P 48-8 U
PANTONE P 48-8 U
The Logo
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Logo Usage
Proportions
40 mm
100 mm
The recommended minimum size for the logo is
Breathing space for the logo should be determined according to
100 mm x 20 mm. The smallest size for the logo is
the height of letter ‘a’.
40 mm x 10 mm.
011 The Logo
Don’ts
STRETCH OR STEW logo in unproportional ratio
ADD ADTIONALLY STROKE/OUTLINE to existing logo as it create distractions
FADE/DECREASE OPACITY to existing logo as it cannot be seen clearly
ADD ANY FORM OF SHADOW to existing logo as the orginal colors will not be seen clearly
PLACE AGAINST BACKGROUND without following the given guidelines
ALTER ORIGINAL LOGO as it will look different from the original
The Magazine
012
Cover Page Logo is placed into three different covers with different grid layouts and color tone. Magazine will be 210 mm x 297 mm as it is a more convience and easier to handle for our on the go readers.
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The Magazine
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Double Spread Page Grids Page layout of the magazine will be mainly based on 3 columns grid system. Margins for all sides will be 1.5 cm. Gutter will be set to 0.42 cm. * Take note double spread on the right is scale down to fit into the page.
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