Riding The Bulls And Bears
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MICA (P) 039/12/2006 • ISSN 0218-8716
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上 海 滩
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PP 14523/3/2007 • ISSN 0218-8716 • RM 10.00
MICA (P) 038/12/2006 • ISSN 0218-883X
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07
07
Malaysia Edition
7
/06/
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07
马 来西亚版
PP 14524/3/2007 • ISSN 0218-8716 • RM 10.00
ISBN 8 - 80000 - 088 - 8 • 1 2元
Novena Holdings
New Strategic Investor New Business Strategy
携手共进，我们陪着您每一步。
0 3/0
7
14
-1
8/0
3/0
上证所信息网络有限公司监制
30
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8/0
罗敏娜控股 新的策略投资者 焕然一新的业务策略
Reaching out 把 信 息
为什么 要选择股市资讯？ 1 家喻户晓的名字 ̶̶ 股市资讯 在过去的12年中，已渐渐成为一本 举足轻重的证券市场刊物。
WHY 1
SHARES INVESTMENT?
HOUSEHOLD NAME – SHARES INVESTMENT is an established stock market publication for the last 12 years. Since 2004, Pioneers & Leaders (Publishers) has attained the SME500 award. As our flagship publication, SHARES INVESTMENT has rode the bears and the bulls of the Singapore Stock Market, establishing itself as a reliable and timely guide, renowned to brokers and investors of the Singapore Stock Market, both in Singapore and regionally.
2
LOCAL PRESENCE – Reach out to your audience in Singapore. With a Singapore readership of 90,000 and circulation of nearly 30,000 for every issue, SHARES INVESTMENT makes sure that you get your message to your target audience every time. Amongst our many regular subscribers are UOB Kay Hian, Kim Eng Securities, Phillip Securities and many more – amounting to far more than 10,000 regular subscribers!
3
REGIONAL PRESENCE – Expand regionally with us into China & Malaysia. As SHARES INVESTMENT moves into the regional markets of Shanghai Stock Exchange and Kuala Lumpur Stock Exchange, it too becomes an invaluable advertisement vehicle for your product penetration into these markets too!
自2004年起，先锋出版私人有限公 司便获颁新加坡中小企业500强的荣 誉。作为我们的旗舰刊物，股市资讯 在新加坡股市的起起落落中，已成长 为一本可靠及适时的参考刊物，它在 新加坡和区域市场里，都深受经纪和 投资者的欢迎。
2 在本地拥有实力雄厚的地位 ̶̶ 把信息传达给您的新加坡读者。 股市资讯在新加坡拥有约9万名的读 者，而每期的销售量约为3万本̶̶您 的信息每一次都可传达给您的客户。 我们的定期订户包括有大华继显、 金英证券、辉立证券及其他许多各 行各业的读者̶̶长期订户已远超过 1万名!
3 迅速向区域扩展 ̶̶ 请与我们一 同向中国和马来西亚迈进。 股市资讯正向区域股市迈开大步，这 将是您的产品的直通车，欲延伸产品 进入马来西亚和中国市场非股市资讯 莫属！
YOUR TARGET AUDIENCE IS OUR TARGET AUDIENCE 您 的目标客户就是我们的目标客户 Our readers:
我们的读者包括：
Dealers, Remisiers and Traders who need detailed and reliable facts and figures.
以可靠资料为客户服务的交易员和股 票经纪。
Retail and Institutional Investors who require information at their fingertips.
凭准确资料投资的散户和机构投资 者。
CEOs, senior executives and businessmen who need an update on the latest corporate developments and profiles.
需要最新企业发展资讯的公司总裁、 高级行政人员及商人。
to your target audience 传达给您的客户
JOIN THE MANY SUCCESSFUL ADVERTISERS: Banks/Financial Institutions
READERSHIP DEMOGRAPHIC PROFILE
e.g. United Overseas Bank
读 者 资 料 分 析
Stockbroking Firms e.g. Phillip Securities, UOB Kay Hian
Airlines
36%
e.g. Emirates
AGE 年龄
12%
> 40 years old
52% 31 to 40 years old 20 to 30 years old
Financial Information/Seminars e.g. T3B Systems, TMT Dimension Sdn Bhd, Singapore Chinese Chamber of Commerce & Industry
Retail Companies e.g. Kian Ho Bearings, Novena Holdings
Restaurants e.g. Teochew Restaurant Huat Kee (1998), Studio Abof, Rabbit Brand Seafood Restaurant, Beng Hiang Restaurant OCCUPATION 职业
12%
7%
White collar workers 白领人士
Lifestyle Products e.g. D&E International, Biologie Pierre Boutigny
Professionals/Managers/Businessmen 专业人士／经理／商人
Others
81%
e.g. Beng Kuang Marine
Blue collar workers 蓝领人士
加入许多成功广告客户的行列！ 银行/金融机构 如：大华银行
12% 26%
MONTHLY HOUSEHOLD INCOME 家庭每月收入 > S$8,000
62%
S$5,000-S$8,000 < S$5,000
证券行 如：辉立证券，大华继显 航空公司 如：阿联酋航空 金融资讯/讲座 如：T3B系统，TMT Dimension Sdn Bhd， 新加坡中华总商会 零售业公司 如：建和轴承，罗敏娜控股
SEX 性别
酒楼餐馆 如：潮州发记酒楼(1998)、Studio Abof、 兔标海鲜楼、茗香菜馆
22%
Male readers 男读者 Female readers 女读者
78%
生活时尚产品 如：D&E International、Biologie Pierre Boutigny 其他 如：明光海事
The right media makes a difference for effective advertising!
正 确的媒体使广告的效果不同凡响！
SINGAPORE Effective 1 Aug 2008
A D V E R T I S I N G R AT E S Full Colour Front Cover Full page – Full page – Full page – Full page – 1 ⁄2 page – 1 ⁄5 page – 1 ⁄5 page –
S$ 4,800 2,900 2,600 2,400 2,200 1,300 1,000 500
Outside Back Cover Inside Front Cover Inside Back Cover ROP Horizontal Front Cover Horizontal – ROP
Black & White
S$
Full page – ROP 1 ⁄2 page – Horizontal 1 ⁄5 page – Horizontal
800 400 200
Discount : Ten insertions & above
less 10%
All rates quoted are subjected to GST
Trimmed Size 150mm (W) x 215mm (H) Type Area 135mm (W) x 195mm (H)
⁄5 Front Cover
1
Trimmed Size 150mm (W) x 44mm (H)
⁄5 Pg (ROP)
1
Type Area 135mm (W) x 38mm (H) ( all around 3mm )
Circulation : 30,000 Estimated readership per issue: 90,000 Frequency : Fortnightly (Every alternate Monday) Language Separate English and Chinese editions Advertisement appears in English and Chinese editions at one cost. Size A5 : 150mm(W) x 215mm(H)
Retail price S$6.00 per copy
Agency commission The accredited advertising agencies will receive 15% of the gross amount billed. Booking deadline 4 weeks before publication date Material deadline Full Colour 3 weeks before publication date Black & White 1 week before publication date If a copy is not received by the copy deadline, the publisher reserves the right to repeat a previous advertisement of the same size or fill the space at its discretion.
S P E C I F I C AT I O N S FULL PAGE
GENERAL I N F O R M AT I O N
Non-standard advertising The rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for special colours, gatefolds and other non-standard advertising are available from the publisher.
HALF PAGE Horizontal Type Area
Material requirements To supply PDF files (minimum 300dpi) in CMYK with fonts embedded.
135mm (W) x 95mm (H)
Specified positions Any specified page position will be subject to 10% premium loading over and above the published base rate and is subject to availability.
Payment Due within 30 days from date of invoice. All payment are to be made in Singapore currency. Cheques should be crossed and made payable to Pioneers & Leaders (Publishers) Pte Ltd.
The magazine’s size after trimming is 150mm(W) x 215mm(H). For full page bleed advertisement, please allow 3mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.
PIONEERS & LEADERS (PUBLISHERS) PTE LTD Pioneers & Leaders Centre, 4 Ubi View (off Ubi Rd 3), Singapore 408557 Tel: (65) 6745 8733 / 6741 5211 Fax: (65) 6741 2321 Email: pnlmktg@pcl.com.sg Terms and Conditions The agency and/or advertiser is responsible for the entire contents and subject matter of the advertisements published. The publisher accepts no responsibility whatsoever for the contents and subject matter of the advertisements. In view of the publishers acceptance of such advertisements for publication, the agency and/or advertiser will indemnify the publisher without limitation against any claim or suit arising from the contents or subject matter of the advertisement. The publisher will not be liable for any loss or damage owing to the failure of publication of any cause whatsoever, nor does it accept liability for errors in any advertisement published, nor its failure to appear on specified date. The publisher reserves the right to omit, suspend or reject any advertisement.