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PE Express Newspaper
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WEDNESDAY November 6, 2013 |0 041 503 6111 | Email express@media24.com | peexpress.mobi | www.peexpress.co.za
EDITOR: BETTIE GILIOMEE
Happy 30th birthday! EXPRESS REPORTER ON November 16 Port Elizabeth Express, the biggest local newspaper in the Eastern Cape, celebrates 30 years of serving the Port Elizabeth community. Since the first edition was published on November 16, 1983, the newspaper has held steadfast in good and difficult economic times, keeping to the promise made in the first edition of being an exclusive newspaper for the residents of this city and providing a service to all spheres of life – from the housewife to the businessman and the sport lover, without forgetting the school or the church. As the face of the community changed over the 30 years, so has the Port Elizabeth Express kept fulfilling this promise to readers and advertisers; and to this day remains the local medium of choice. One of the biggest and most exciting changes was the decision to increase its distribution from 60 000 to 90 000 in 2002. This not only offered advertisers the opportunity to reach 90 000 homes, but also resulted in bringing news that matters to over 300 000 readers in Port Elizabeth alone. This is the biggest distribution of any weekly newspaper in Port Elizabeth. In November 2007 Port Elizabeth Express became part of OP Koerante, a business unit specifically aimed at uniting the then three Media 24 free local newspapers, i.e. Port Elizabeth Express, Kouga Express and UD News, under one umbrella in the Eastern Cape. The Port Elizabeth Express Indaba was launched as a monthly English/ Xhosa newspaper in July 2008, and was relaunched in August 2011 as a weekly newspaper. 2012 and 2013 has seen the rapid expansion of the OP Koerante stable of newspapers, with 11 newspapers from Mossel Bay in the west all along the coast to East London in the east and the Transkei Interior up to Bizana. The newspaper has also embraced the digital era with a website and mobi-site bringing the news to an even wider audience as well as giving readers the opportunity to interact with the paper by being Citizen Journalists . In celebration of the newspaper’s 30th birthday, campaigns are being held in conjunction with the Animal Anti-Cruelty League and the Reach for A Dream Foundation. Read more on page 4 and 14 of this week’s edition.
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The PE Express team celebrating the newspa per’s 30th birthday. Two special cakes were made one with the very first front page and the other of a front page from 2013. PHOTO: WERNER HILLS